Dvorak: Discontinue the Mac
paradesign writes "In an 'E-Mac, i-Mac, No Mac', John C. Dvorak makes the claim that the Macintosh should be discontinued. He adds, 'I'm not writing this column as a Mac basher to get attention, although plenty of people will accuse me of doing that.' Worth a read, but keep in mind where its published." I am not posting this as a Dvorak basher to make people realize he is clueless, although plenty of people will accuse me of that.
John C. Dvorak has been saying this for like 15 years. He's a DOS fanatic through and through. I guess getting attention was just a side effect, anyway. Haha.
So if he ran Apple, he would do what? Concentrate on selling on OS that ran on discontinued computers? I guess he hasn't been watching Apple's annual reports lately.
Karma: Good (despite my invention of the Karma: sig)
The article didn't bash the Macintosh system itself, rather, it critisized the company's decision to release "sleeker" computers, instead of making more software and better hardware.
Someone ever tries to kill you, you try to kill them right back!
Unfortunately, it turns out that it was kinda too expensive to ever really catch on. Good chunks of it live on underneath MacOSX, of course, but it's a bit dated now.
The real answer to ``why don't they give up?'' is because ``people still want to buy their products''. Doesn't seem so hard to understand. Shrug.
As a fresh young undergrad I worked on a zooming user interface (Pad++). It was pretty neat, eventually Sony got bought the right to use it when developing the PS2, but at some point killed the project. (Their version could put any Java app into a zoomable window. Though they never did X11 apps.)
/. I have sinned.)
There's all those wearable computing folks too, talking to their computers all day.
And I'm sure there are a few other good WIMP replacements out there too, but they never seem to be adopted by the big boys into shipping products. What gives?
It seems like Apple has the kind of user that would try a new UI, like say telling your mp3 player what you want to listen too. But they are too focused on little improvents, just like their PC Bretheren. It may make for a profitable company but there's something wrong with our industry if only mediocre products can be profitable.
I'm not blaming Apple per say, Jobs had to save them from early death. But I don't the Dvorak is either (ignoring the Slashdot headline and reading the article, oh
There's an easy answer to the question, "Why not come out with a new computer?" This applies to anybody else in the industry as well as Apple.
Software is why most people buy and use computers - not many outside the geek community are interested in playing with a machine with no applications.
It's the software, stupid. A new system that was substantially different from the old ones (in a way that Dvorak, who pooh-poohs the substantial 680x0 -> PPC and Mac OS -> NeXT/Mac OS X transitions - the most radical transformations you can get while maintaining compatability, means) would not be able to seamlessly run old software.
BeOS was the last platform that looked like a major contender, and it didn't get anywhere. Why? As well as having no name recognition, there simply wasn't the body of applications for it.
"It is our blasphemy which has made us great, and will sustain us, and which the gods secretly admire in us." - Zelazny
For people who read the article, they'll notice that what I quoted is the intro paragraph. That's all I had to read to realize that the author is full of it. Macs aren't ready to die. On the contrary, they are blooming. Macs are one of the few computer brands that are actually profitable right now. Look at the computers that are being sold. Most people buying systems want to spend $800 or less. People will then go ahead and drop $1500 on a Mac system. Why is this? Because a Mac is a niche market system. There is special hardware and software that people are paying for. It's never going to explode onto the desktop (again) and take over the Windows community, even though the Mac zealots would really like it to.
The Mac exists for a small group of people, and also in my opinion as a testing ground for new technology. Would your PC have a USB port on it right now if it wern't put onto a Mac first for B. Gates to notice and snap up? How bout IEEE 1394? In a year or two you'll have a DVD burner on your system (many people already do). What systems did they originate on? The Mac.
Apple never moves forward? Riiiiight. On the contrary... Apple moves EVERYONE ELSE forward. Linux/Unix/BSD can't move the market. On the X86 systems there is not enough pull from those communities to get hardware like USB or IEEE put in as standard, so the job falls to the Mac systems to get the attention of the rest of the world when newer technology comes out.
I'm not a Mac person. I have many P3 and P4 systems in my house and like it that way. I'm also one of the few
"Well kids, you tried your best, and you failed. The lesson is, never try." -Homer Simpson
As near as I can tell, he's saying that Apple is the only innovator in the entire computer industry, and that computers are only worth using if they from how they work currently. He's using your basic Shock Jock technique of yellow journalism to generate controversy (Oooh, I'll pick on Apple and people will yap for days about this one!). And, look, it's worked. I've subbed some words in the article to try to put things in perspective:
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Isn't it about time the Personal Computer was simply discontinued--put down like an old dog? Why, exactly, does everyone maintain this type of machine instead of starting fresh or at least introducing something new with fresh legs. The computer has become the horse of electronics, except for the fact that it's prettier. Of course, if nobody ever moves forward, what happens to the television?
I'm not writing this column as a computer basher to get attention, although plenty of people will accuse me of doing that. I recently noticed a lull in the computer buzz, however, and I'm now beginning to see the personal computer as an old hound that can't hunt.
Let's look at the recent computer offerings. The industry made the PC available to the public after initially saying nobody would ever buy it. The PC is the desktop version of the mainframe, and similar to the original mini-computer, built with a display in a small package. The company also rolled out some beefy computers for tech-heads who like running massive Web sites with PC technology. The obvious next iteration of the computer will be the current l33t-looking PC with a bigger screen and probably new colors. After that, what is the industry going to do?
Remember that in 80's the PC arrived amidst a flurry of experimental activity, much of which was triggered by the Commodore Pet. IBM PC-Jr was designed with ideas lifted from the Eniac. The PC-AT was an improvement, but apparently there hasn't been a new idea since.
[...] [Getting lazy]
Having said that, why can't the industry take its genius to the next level and bring out a completely new machine that is not a Personal Computer? The answer is obvious if we look at recent history and compare it to the era when the PC was invented. Here's the problem. This supposedly creative business of high technology has invented nothing that compares with the IBM PC-AT in over 20 years. All the R&D money has been diverted, mismanaged, killed by zealous bean counters, or simply wasted. Most of the big R&D labs have been closed or cut back. All the R&D seems to be in semiconductor technologies, which is because that particular business is more of a psychopathic rat-race than anything else and you get eaten by the rats if you miss a step.
So perhaps I have answered my own question regarding putting down the old dog called PC. The industry has nothing it could possibly replace it with. There is no new idea out there short of a talking computer. And the technology for the talking computer is decades away.
In fact, the old dog will not be shot, but up with hormones, and patched with reconstructive surgery, instead. The PC will go in the only direction possible: big design. The next era will be like the car business in the 1950's. Lots of chrome, big fins, and a new model every year. Form over substance.
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=Brian
There is nothing so good that someone, somewhere, will not hate it.
OS X, with its underlying Unix kernel, an update.
That is an understatement.
The new kernel was necessary to better manage today's networked multimedia.
More like to handle crashing apps without taking out the whole system.
Apparently Apple has done the impossible [in creating a user friendly unix].
Well, at least he gives Apple some credit.
Having said that, why can't Apple take its genius to the next level and bring out a completely new machine that is not a Macintosh?
They have, it is just under the same name.
There is no new idea out there short of a talking computer.
Well, Apple has the idea of a digital hub, and they are implementing it quite well.
Apple has done many new thing with their computers; it just happens to retain the name "Macintosh." They now have the option of dual processor (OS 9 just couldn't do it well), better perefereal connections, different processor than they had a decade ago, rack mounting, and many others.
The professional has gained a lot from these advances. Could you imagine editing a movie on your computer a decade ago. What about a hollywood level movie (Anyone else see the thanks to Final Cut Pro at the end of SW ep2?).
But, what about the consumer:
They can create their own movies quite easily with iMovie and the Firewire connection (another Apple invention).
There are also Digital Cameras, MP3 players, and a whole list of others that I am forgetting right now..
Just about the only thing that is the same about the Mac is that it is still a computer. The OS has changed, and so has a lot of the hardware. The Mac has more life left in it that Dvorak would like to admit. Part of it will change; that is inevitable, but it will likely be a Macintosh as long as Apple is in business.
You see? It's like I've always said. You can get more with a kind word and a 2x4 than you can with just a kind word.
Isn't it about time the John Dvorak was simply discontinued--put down like an old dog? Why, exactly, does John Dvorak keep putting out his aged crap instead of starting fresh or at least introducing something new with fresh legs. Dvorak has become the Ann Landers of journalism world, except for the fact that she's prettier.
I'm not writing this post as an ageist to get attention, although plenty of people will accuse me of doing that. I've noticed a complete lack of intellectual content of this column for ages, and I'm now beginning to see John C. Dvorak as an old hound that can't hunt.
Some one give this man a shotgun. Or help him contact Jack Kevorkian.
Remember kiddies, don't smoke crack before writing a magazine article like Mr. Dvorak.
"Why, exactly, does Apple maintain this line of machines instead of starting fresh or at least introducing something new with fresh legs."
The G4s of today are a far cry beyond the Motorolla 68000 based Macs of the early eighties.
If it's software that's his problem, OSX is the very fresh start that he speaks of, but he is too blind of biased to see this. Apple has managed to maintain some backward compatability with OS9 and step into the UNIX world with one fell swoop.
Just what the hell is the bug up his ass?
The only thing Apple could do that would be more progressive is a full port of OSX to the x86. But that would mean war with Microsoft.
That would be a hell of a thing to see.
I was wondering if I should send my advertisement to them in a format that is no longer going to be around. It seem like I would have to pay extra to send a Windows native file.
This is in their media kit
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Yes the G4 PPC technology is kinda old but so is Dvorak :). Shouldn't he also be replaced. I am tired of hearing the same old shit.
Sadly enough he makes a decent point... what next? Of course he has turned a blind eye to the XServe and the potential for the G5 and G6. Not to mention all the really good software technology present in OS X.
What the hell more could he want? The all-digital flat panel monitors are second to none IMO for the price. [I was skeptical of the price/value of them until I bought one... holy cow is it cool].
I have to disagree with this... Perhaps he hasn't noticed that Apple has been doing new things because they are doing new things in software and not hardware so much [except the XServe of course].
Oh... and it wasn't the Xerox "star" it was the Alto. Oh yeah... and Xerox was notorious for developing stuff they didn't market and basically invited Apple to come look at all of it. That story has been told so many times no one knows what the hell happened anymore. *sigh*.
I think this article was written from a completely different perspective than the one I see. I generally like Dvorak but this article just makes me think he is blind.
John Dvorak, noted PC World columnist, has reported for the very first time that Apple is irrelevant.
Dvorak could not be reached for comment, although his agent noted that "John's probably just off his meds again".
Seriously. Dvorak seems to forget that Apple HAS reinvented the Mac into something quite different and novel - through Mac OS X.
A Mac in OS 9 is one thing...but a Mac in OS X is a completely different computer. Dvorak either needs some hits on his portion of the PC Magazine web site, or he's just feeling mean.
1) Releasing the eMac after original not: they did it becuase they're pushing the envelope so much by having their entire line use LCDs that they've hit up against the bleeding-edge problem of LCD supplies and prices not meeting expectations. I think flexability and admitting you didn't make a good decision is a good thing. In any case, it seems like he should at least wait for the sales figures before he calls it a bad decision.
2) The OS isn't moving forward: Need I comment? Well, I will because it's just too stupid to pass up. Apple's moving to a more UNIX-centric OS. So is Sun (embracing Linux, they already had Solaris), IBM (embracing Linux over AS400/AIX/etc.) and the rest of the market (see growth of Linux). I just saw an article in Network World (I think) that projected 12 million Linux installations by 2006. Clue: if you think everyone but you is crazy, you may have it backwards.
3) Why can't Apple bring about an entirely new machine: well, I think other people have made good points about the digital hub. It strikes me that he wants something here but doesn't know what. Yes, I'd like the computer from Star Trek too, but we can't have it yet.
4) There's a post (supposedly from him) pointing to an article on The Register that implies that Apple's given up on advertising to anyone but "Dummies and Losers". Quite the oposite: I've seen Apple in more technical places lately than I ever have. I'm a Java programmer, so I'll talk from that angle. They were HUGE at JavaOne. They've a two-page spread in almost every Java developer magazine talking about the virtues of Mac OS X. It's just not true! Just like Dell's got the "Dell Dude" and yet hits the server market pretty hard, Apple has a two-sided strategy.
Well, I've ranted long enough, but hopefully you got the point that I think this guy is full of crap.
"Let your heart soar as high as it will. Refuse to be average." - A. W. Tozer
Here's my favorite quote: "There is no new idea out there short of a talking computer. And the technology for the talking computer is decades away."
:-)
I selected the above, right-clicked on it, and chose "speech/start speaking" from the context menu. I got quite a laugh out of hearing my computer talking about how a talking computer is decades away.
Lost: Sig, white with black letters. No collar. Reward if found!
so basically he is right (accidentally) because he touches on the issue of confused marketing behind the use of the "macintosh" brand
understandable. I think apple has muddled the waters in what it means to be a "mac". this doesn't mean the "mac" is dead, but I think it's entirely warranted that they re-evaluate the brand name.
why not start at their OS level. MacOSX and MacOSXS. Hell. Remove the "mac". OSXS should not be run on what is quintessentially the macintosh... a little home computer that has a smiley face when you boot it up and originally came with a built in handle.
MacOSXS running on XServe... you hardly want to bring the idea of a "mac" into the picture, you want it to be seen as a serious piece of computing equipment with a serious operating system. Kill the bouncing shit in the docking bar on the server. Kill the fluffy shit. A little less "mac" and a little more serious.
anyway, it's getting late and this is just a rant now. enjoy.
i agree, he should be replaced with a new model, John Qwerty, maybe ;)
You can make loony rantings about "transcending" the market, but the market isn't the issue. Pushing the state of art is. Free Software, by and large, does not push the state of the art.
-jon
Remember Amalek.
Seems to me that if Apple just called the iBook the NeXTBook, and called it a NeXT computer rather than a Macintosh, they've have answered all of Dvorak's objections in one fell swoop.
And immediately have lost 99+% of their market.
Apple computers are called Macintoshes for the same reason that Microsoft's XP operating system is called Windows: Windows XP has little in common with Windows 3.1, but MS wants to market to loyal Windows customers. If they had called it Whistler, would it have sold so quickly? Not likely.
Same with the Mac: Apple is basically fooling long time Mac customers into buying a PPC-based NeXT box by falsely calling it a Macintosh and including a few pretty graphics. When you've got a fiercely loyal customer base, you do incremental changes, or disguise sea changes as incremental changes (Carbon, anyone?).
I lusted after the first NeXT box I ever saw, but couldn't afford the $4K price tag. I snapped up the first NeXT computer I could afford. I don't care that it has an Apple on the lid, I don't care that it still has OS 9 in it (though I'll admit I like such technologies as Firewire, 802.11b, and the like, all of which seem to work better, and to arrive sooner, on the Mac than on Wintel machines), and the Aqua finder is an improvement over the old window manager. There are what, 2,000 people in the world like me? And 2M who'll buy anything with the word Mac on it.
I'm not writing this column as a [product] basher to get attention, although plenty of people will accuse me of doing that. I recently noticed a lull in the [product] buzz, however, and I'm now beginning to see the [product] as an old hound that can't hunt.
Let's try it out:
Isn't it about time the Beetle was simply discontinued--put down like an old dog? Why, exactly, does Volkswagen maintain this line of cars instead of starting fresh or at least introducing something new with fresh legs. The Beetle has become the Mack Truck of compact cars, except for the fact that it's prettier. Of course, if Volkswagen never moves forward, what happens to the copycat Ford Focus?
I'm not writing this column as a Bettle basher to get attention, although plenty of people will accuse me of doing that. I recently noticed a lull in the Beetle buzz, however, and I'm now beginning to see the Beetle as an old hound that can't hunt.
I'll just ship this right over to AutoWeek. I'm sure they'll print it.
Do not touch -Willie
This story shouldn't have been put under the Apple category. Perhaps the Slashdot staff should include a new "Short Bus" icon and category for this kind of stuff (and Jon Katz).
- Ok John, I've heard your question however strange.
The most interesting aspect with OS X is the way Apple managed to take a Unix kernel and turn it into a user-friendly OS with a charming desktop and Mac GUI. Curiously, no other company has been able to manage anything like this. The Linux folks are said to have legions of coders whose sheer numbers are supposed to be the big threat to Microsoft, but they have gotten nowhere close to what little ole' Apple has accomplished in the operating system arena. In fact, if you even bring up the issue of Linux as a possible desktop replacement, members of the Linux crowd will almost always tell you that it's not ready. Only the folks at Lindows.com even consider the possibilities. Apparently Apple has done the impossible.blakespot
-- Heisenberg may have slept here.
iPod Hacks.com
I fully agree with this. The state of computer research is depressing, and funding for it is very limited.
However, Dvorak's attacks on Apple or Linux are ill-founded. Both Apple and the Linux community are pushing the envelope within the limits of what is commercially feasible or practical. Neither Apple nor Linux developers are charities. In order to survive, they have to deliver tools and environments that programmers and users trained in the current, outdated paradigms can deal with.
The real culprit is the US government. Due to a quirk in military funding and the cold war, it used to fund research lavishly and often independent of short-term commercial considerations. But in the spirit the radical free market ideology that has gripped most of the government, research is now largely only funded if people can answer the question "what is it good for in the short term", or "how many jobs will it create in my state before I face re-election".
Of course, it should also be said that some innovative ideas in programming are out there, if you know where to look. And it should also be said that the "low hanging fruit" has been plucked in the 20th century--most of the easy, gee wiz, solutions have been found.
He's not saying that the mac is the worst thing out there and should be discontinued, he's saying that it is the best thing out there and should be discontinued. Though breifly, he states clearly enough that MacOS is better than copycat Windows or too-difficult-for-the-desktop-user-GUI Linux.
My interpretation is that Dvorak expects that because Apple claims innovator status (I would agree with Apple) it should be coming out with some revolutionary new thing. The modern computer in general is obsolete and Apple should abandon the Mac for this "new thing."
Problem is this: Dvorak never even hints at what this revolutionary new product should do. He seems to forget that it is necessity (or at least desire) that leads to innovation. The Mac provided something people needed -- a GUI that a home user could handle. Dvorak doesn't even address what void exists now and how Mac does not fill it.
In my way of thinking, what people want now is stability and streamlined use of the web. OS X has those features in mind. Dvorak discounts the new OS as merely eye-candy and beautification akin to fancy chrome on a car. My experience is contradictory, though. OS X has provided better stability and a better internet experience for me.
omnia tua castra sunt nobis