Slashdot Mirror
Bon Jovi Tries New Approach To Fight Piracy
Dudio writes "80s-era rock band Bon Jovi is taking a novel approach to fighting piracy of their upcoming album, Bounce. Retail CDs will be distributed with a unique serial number with which the purchaser can register in order to receive such exclusives as prioritized concert ticket purchases and unreleased music. Finally, somebody in the entertainment industry is attempting to adapt to the changing market rather than rushing to protect an outdated business model." All Bon Jovi jokes aside, it is nice to see a fresh approach.
Locke!Erasmus feels that this is a prudent and wise course of action for Bon Jovi to take. I only hope that they will keep some records on whether they profit from this strategy, and how much they profit. Hopefully, if it works, we will see more labels/artists try new tactics such as this one instead of simply threatening to DOS people who are running a P2P application.
I should have picked out the nickname Demosthenes!Tecumseh.
It must be piracy because everyone wants to buy new records from a rock band that is 15 years out of date.
Or will they go down in a blaze of glory?
It sounds like he's not really trying to combat piracy, per se, but more encourage people to buy the CD for the perks and benefits that would come of it.
Sounds like a great idea... Do something where people want to buy your CD more than trying to make it impossible for them to copy it.
I hope it works for him.
Never heard of him.
Yes, my girlfriend is a BitchX
Um, yeah. Unreleased until it's released to the paying customers, who then pass it off to the non-paying "customers." The prioritized ticket thing, on the other hand, actually makes sense.
IWARS.
People, in general, disappoint me. Politicians even more so.
What Bon Jovi jokes?
Triumph the Insult Comic Dog: Bon Jovi you are filming a new vampire movie, yes?
Bon Jovi: Yes I am...
Triumph: At last a role that requires you to suck...
"It takes many nails to build a crib, but one screw to fill it."
Dark Side of the Moon was a top 40 record for five years running.
--
Socrates was asked where he was from. He replied not "Athens," but "The world."
But...I already feel like NOT pirating Bon Jovi music.
pi = 3.141592653589793helpimtrappedinauniversefactory7
Well, lets not forget the efforts and foresigth of people like David Bowie who is totally hip to the values of Slashdot. He feels that copyright will be obsolete in 10 years, and he thinks its a good idea.
www.enthea.org
Four Catholic mothers were having coffee together discussing how important their children are.
."
The first one tells her friends, "My son is a priest. When he walks into room, everyone calls him 'Father.'"
The second Catholic woman chirps, "Well, my son is a bishop. Whenever he walks into a room, people say 'Your Grace'."
The third Catholic woman says smugly, "Well, not to put you down, but MY son is a Cardinal. Whenever he walks into a room, people say, 'Your Eminence'."
The fourth Catholic woman sips her coffee in silence. The first three women give her this subtle Well . . . ?
Mrs. B. replies, "My son is Jon Bon Jovi. Whenever he walks into a room, people say, "Oh my God. .
Daft Punk put a credit card sized card inside their CD with a unique number were you could download MP3 singles of remixes and live versions of the song from a special website.
what happens to the peopel, who resale the disks later? can the remove there registration?
The Kruger Dunning explains most post on
Of course. But I think a better point is that someone in the industry is realising that the real money maker will NOT be CDs in the coming years. They are starting to cultivate the market for concerts instead. This priority ticket purchasing with CDs would probably cause people who would never have considered going to concerts to buy concert tickets.
And live concerts, I do believe, will be the real money makers in the future as opposed to CD sales.
THANK YOU Bon Jovi et al for rewarding purchases of the CD with real perks, as opposed to assuming the purchase is a copyright infringement waiting to happen.
It's refreshing to hear of a "retail-minded" band that is adding value to their CD in order to combat piracy. I like the idea of "perks" for those people who purchase the CD.
Hopefully, this will do well and maybe the industry will begin looking at alternative ideas, those that benefit the customer, rather than punishing, to combat piracy.
Then again pigs may fly over my house...
Another reason to like him is he married his high school sweetheart and stayed married through the rise and fall and so far for his second trip up the success ladder.
Anyway this seems like the kind of thing a real musician would do for his fans. Certainly not the lawsuit slinging behavior some other hair metal rockstars have shown their fans.
I've hit Karma 50 and gotten a Score:5, Troll... I win!
I need the keygen for Bon Jovi 1.0. Reply "me too" if you n33d it too. Many thanks to the CR3W!
I bought this CD for-
[ ] the music
[ ] the principle
Just remember, even if you do buy the Bon Jovi CD on principle, your friends will still lose respect for you.
"I bought it for the principle!" just doesn't sound right.
In other news, Kenny G announced his new piracy-defeating measures by releasing another CD. His plans entail marketing only to the over-80 market, who still call computers televisions. In a recent interview, he seemed very excited to demonstrate that piracy only affects good musicians. When asked about Bon Jovi, Kenny G said they were planning a duet in which would be titled, "Kenny G and Bon Jovi: A tribute to the corpses who used to listen to us" and marketed under the pretense of expected zero piracy.
Dacels Jewelers can't be trusted.
why not pass on bon jovi and go for the much cooler 5 piece banjo ensemble ban jovi?
can't find a website for these guys, but here's a place where you can buy their cd
no real affiliation to th band in question - just heard them play once at an underground music festival in taiwan (they are american)
If you buy the new Counting Crows CD (and you should, because it's quite good) it gives you access to a secret bit of their site with unreleased tracks and whatnot. Makes for an interesting reverse engineering project.
it's not going to stop until you wise up, no it's not going to stop. so just give up.
Problem: RIAA products overpriced given what you get, people don't want to pay for them.
Sympton: People pirate the music instead.
Solution: Add value to the CD that makes people more willing to buy it.
The RIAA in the past has been trying to cure the symptoms, without attacking the core problem. This is a MAJOR step in the right direction.
retrorocket.o not found, launch anyway?
While I'm sure tactics like this are advertised as anti-piracy measures, I'm excited about this as a sales technique. The online community(slashdot especially) has been talking for quite some time about the relative value of copyright when it comes to music recordings. A very common response has been one which suggests that in order to assure sales, a retailer/merchant/distributor/manufacturer needs to give a prospective buyer a good reason to purchase.
The traditional extension to that idea I've come across here is that in most transactions the consumer is paying for a service rendered. For example, a new car was built by a factory and an ordinary consumer cannot make his own. Same goes for computer parts, TVs, and many types of clothes. The consumer has discovered, through the advent of consumer digital media devices(esp computers), that the act of taking an existing digital audio recording and duplicating it is trivial and practically mundane. The artist(who only has to record the album once) does a lot more work than the record company copying it, particularly within the boundries of the insane amount of elbow grease that goes into writing/recording/touring.
You may think Bon Jovi is the lamest crap on earth, but in my opinion this strategy not only sounds like an effective solution but a vote of confidence for consumers. For once a recording institution is admitting that it needs to work to keep it's customers loyal instead of the other way around.
Read the article (I thought of submitting this too!)
This isn't JUST to combat piracy, but they are collecting more detailed marketing information, such that in the future it will be easier for sales to hit their target without "wasting" money on promo's that don't work; be they airplay at the wrong time, or video exposure on VH1...
SO let me get thsi straight: I pay money, I sign up online, they get a WHOLE lot of personal data (I wonder if they ask for household income?), and I get a newsletter and maybe the chance to talk to the band and maybe a first crack at buying over-priced concert tickets at an arena where the pre-selected seats are all nose-bleeders?
SIGN ME UP!
In the future, I would want to not be isolated from my friends in the Space Station.
I really hate when people compare the sharing of mp3 files to software piracy. Why? Because the two are totally different.
Music has been broadcast over the airwaves for years and years and then some more years. For most of those years, there has existed the technology to copy those songs onto cassette tapes and other mediums and listen to those songs at a later time; and numerous times.
Growing up, I always recorded my favorite songs off the radio; and I believe, just like recording a TV show, it was perfectly fine for me to do so. In fact, wasn't it Sony, one of the companies that is now whining about music sharing, that sold me the ability to record radio broadcasts? Why, I believe it was!
Since the radio reaches nearly every corner of our country and nearly everone owns the technology to record that music, I don't see a difference between that and sharing an mp3 file with your friends, other than you get to cut out the retarded DJ who always talks over the song like some dimwit fart.
A couple more interesting things to note, in Japan, they have stores that will rent you CDs, for a couple hundred yen, in much the same way American's rent VHS and DVD movies. Those same stores also sell very specialized cassette tapes so you can record the CD instead of having to pay around $30.00 for it. Since the stores are not owned by the record companies, I don't see a difference between this and sharing mp3s with your friends (other than you've cut out the middle man).
Also, you most public libraries will loan you music CDs for free.
On the otherhand, software has NEVER been broadcast over public airwaves or freely distributed in your public library. Nor are there stores that will rent you software and then the media to use to copy it. Nor has the means to copy software ever been commercially provided with the copying of software being its primary marketed function.
I think that the record industry is too damn stupid to provide their customers with a product in the form their customers demand and I think they are using an apples to oranges comparison of software piracy to sharing music to force the governments to pass laws that maintain the status quo of their current, obviously undesirable, business plans.
And all of that is why I hate hearing music sharing compared to software piracy.
Conspiracy Theory: Little do these people know, their serial number is embedded into the audio tracks on the CD. When distributed on the internet these wartermarks can be matched against the contact information used for signing up for the free merchendise. Therefore the person who distributed the audio on the internet will be known.
Well that probably isn't the plan here, but who knows what the future will hole.
At the beginning of the decade, they were asking some amount for lifetime membership in their fanclub. I don't remember the amount, but it was between $15 and $35. Got you a bunch of stickers, a newsletter, etc.
By the end of the decade, they were asking around $35 a year for a glossy magazine-style newsletter, preferential ticket sales, and backstage potential. (They were also selling 1/10th the albums.)
Doing it this way makes a lot of sense to me. Instead of charging extra to join the fanclub, put those unique codes on everything, and let folks punch in codes for everything they buy. Bought the CD? Yeah, we can hook you up with good seats at a good price. Bought the last five CD's, plus posters, videos and t-shirts? Front row center, baby!
Reward the folks who are dedicated to you, and all that stuff.
What you're paying for is the probably 50+ YEARS total practice, training, shitty unpaid gigs, rehearsal, and the honing of the individual artists' skills, all of which together have created a band which you want to go and see. The three hours is the time your butt is in the seat, not the "working".
-----
PGP Key ID 0xCB8FF658
they're halfway there...
She sat at the window watching the evening invade the avenue.
The result: my brother and sister and I bought four copies for the three of us and a friend we would take to the concert. Ticket prices were usually well above the $12.99 promo price for the CD. Even though I had access to a burner and blank CDs cheaply, it simply didn't make sense NOT to buy the CDs with the ticket incentive. The multimedia was nice, too.
Tweet, tweet.
The Dave Matthews Band did this with the CD Busted Stuff a couple months ago. They even included a DVD with more material. All this for only $9.99 on the release date and $11.99 the rest of the week (Best Buy, Chicago).
Viv
Gmail invites for ip
is this going to be the future of warez? i think i'll start working on my bon jovi serial generator now.
-gerbik
No, seriously... Besides going cold turkey internet, subscriber base and everything that goes with a downloading service, what Bon Jovi is doing is THE ONLY way to lure fans back from the brink of piracy. it's all about added value and so far, the labels have been doing nothing but subtractive value marketing. MP3 added value because I could at very least burn my own CDs, let alone ~ahem~ sample them before I buy. You can damn near do anything to MP3. There is so much added value in the digital format it's pathetic and the best the Labels can think of is encryption and new media formats? Not to stroke myself, but me and others have been saying this for years now-- The only way to combat this if you aren't going to move away from CDs is pack in shit with the CDs. Autographed guitar pics, tickets (their method is probably easier) and other stuff you simply can't get online. hell, I might just buy the CD as a show of support. This is actually one submission I totally agree with... Somebody is finally doing something right here, so support the bad man (it's like that 'going to a crappy video game movie' thing to 'support the cause').
You need a FREE iPod Nano
It's about getting people to buy the damn album - pure and simple sales. If that means less people pirate it, all the better.
Working in a promotional company has exposed me to a fair bit of how marketing and sales operate, and "new and innovative" is what every client always wants, no matter how much or how little they're willing to pay for the resulting premiums (ie. toys) or services.
Most of you would be physically sick if you saw some of the promotions that are being planned in the name of kids (and their parents) maintaining the market share of certain fast food and cereal companies. Sony Ericsson phones and POX were advertised in unique and innocuous ways that increased their "cool" factor.
These promotions are ways to add perceived value to a product, which are a big part of increasing sales. We all complain about the price of CDs, whether we choose to buy them or not. Don't you think it's about time we started to at least feel like we got more value out of them?
People who solely download music are being conceited if they think approaches like this have been generated in direct retaliation to piracy. It may be one of many reasons to carry out a promotion like this, but gathering valuable market research data and generating sales full stop are far more lucrative reasons to do it.
(Regarding market research: a large company will probably keep your under lock and key for themselves so they know how to target future promotions. A company that provides free services is far more likely to sell information about you to others without asking you.)
All that said, the first value-added CD I ever bought was a Pitch Shifter album. Not only did it have two small multimedia clips on it, the last two tracks of the album were made up of royalty-free samples they'd created of the album itself. They were full stereo, neatly separated, there to be ripped and used however the buyer pleased. The only "condition" of their use was that you sent the band what you'd done with it later. I think I bought it in about 1995...