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Time Warner Properties May Only Be Available Through AOL

ryman writes "According to MSNBC, Time Warner is considering making its online content available without charge only to AOL subscribers. Sounds like a desperate move to redeem AOL, but this will have to take on a big toll on its online readership."

39 of 374 comments (clear)

  1. I will not miss them. by Faggot · · Score: 3, Insightful

    And I feel that most other Internet users, AOL or not, probably are thinking the same thing. Let's show them this.

    --

    But what do I know. I'm just looking for anonymous gay sex.

    1. Re:I will not miss them. by AKnightCowboy · · Score: 2, Insightful

      Hmm, I wonder if this is why I got a message about needing to be registered to view a video of Michael Jackson hanging his baby over the ledge last week on CNN. I said "Ho hum" and went to foxnews.com instead where it was readily available. There's a beautiful thing about the Internet: choice.

    2. Re:I will not miss them. by Jeremiah+Cornelius · · Score: 5, Insightful
      Frankly, this "content" is bland McContent. You want the definition of "lowest common denominator" - look at TW or Fox. Where is real news and commentary? There is little to find in any mainstream U.S. outlet. The quality of "analysis" is largely mere opinion.

      Stories unreported in the U.S., including about internal matters are better found from outlets in India, U.K., Germany and Israel.

      You know, people who can find Iraq on a map! ;-)

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
  2. Why shouldnt they by Hunts · · Score: 5, Insightful

    At the risk of being flammed to death, and no this isnt even a troll. I raise this point.

    I'm a company, I've made some content and I only want people who are "members" and "customers" of my company to see this contaent..why cant I do this?

    Sure it wil suck for the rest of us, but hell its their company...If you dont like it..buy stock.

    --
    "Enlightenment is your ego's biggest disappointment." --Yoginanda
    1. Re:Why shouldnt they by Oculus+Habent · · Score: 5, Insightful

      If the online readership of their publications requires no money (most online versions of magazines/papers don't) then restricting the service to customers ensures that they have made some money off the viewers.

      Hopefully they will change their mind, but I don't expect the free content to be free forever.

      A single, low flat fee for access to most or all of their content would be nice. Say, $2-$10/mo.

      --
      That what was all this school was for... to teach us how to solve our own problems. -- janeowit
    2. Re:Why shouldnt they by Anonymous Coward · · Score: 3, Insightful

      AOLTW's responsibility is to their stock holders. A move like this would be extraordinarily detrimental to their stockholders, and this is obvious to anyone that has half a brain. People don't swap to AOL, because if they've taken the 15 minutes it actually takes to learn how to configure TCP/IP in Windows, they don't need the AOL software anymore. Since people don't swap to AOL anyway, they certainly aren't going to swap just for some specialized content.

      In summation, people don't swap to AOL anyway, so they certainly aren't going to just for some specialized content.

    3. Re:Why shouldnt they by raretek · · Score: 5, Insightful

      With the media, the name of the game is eyeballs. The more eyeballs you have, the more you can charge for advertising revenue. If you begin keeping people from your content, they will simply go elsewhere, and thus you will experience a lower demand for your advertising services. I seriously doubt anyone, beyond a few oddballs, are going to subscribe to AOL just to get access to a particular media outlet, especially one as commerical as that.

      As far as I'm concerned, I hope they do do it. This is one company I have no warm fuzzy feelings for, so let them shoot themselves in the foot.

      --
      Show me an effect without cause and then I'll believe in chaos.
    4. Re:Why shouldnt they by nanojath · · Score: 5, Insightful
      I don't think there is any reason you should get flamed to death - but it is a good example of why (whichever side you happen to agree with)we used to attempt to impose a wall between those who generated content and those who delivered content. The idea was that mass-media forms of communication are so powerful that you want to avoid too much of that power being concentrated in a single, self-interested entity. I'm worried that we're getting to the point when the up-and-coming media-consuming audience doesn't even realize that this was ever the case.


      Of course, what you usually worry about in that equation is what is going to get forced down your throat rather than what you will be excluded from seeing... and you raise a good point, I mean, nobody is complaining that they can't pull down HBO on network Teevee, so more than an issue of rights, it's just a matter of whether it's smart. There is no content on the Internet that would induce me to become an AOL user, because AOL is stoopid access for people who are either too inept or too lazy to spend the fifteen minutes figuring out how to DIY with a browser and an ISP. I suspect there are plenty like me out there. My prediction is they will watch their hits drop precipitously for a while and start backpedaling.

      --

      It Is the Nature of Information to Transgress Artificial Boundaries

    5. Re:Why shouldnt they by beaverfever · · Score: 2, Insightful

      you are correct - there is no reason why they can't do something like that, and it's not like this is the first time something like this has happened. Ever notice which studios most of the movies on turner classic originate from? just one example.

      this is simply the way business works - as usual a chunk of the populace demonstrates their ignorance of how the precious US-style market-driven economy (read: the world around them they face every day) works by showing outrage over a practice that's perfectly normal and always has been.

      did I rant a bit for a moment there? sorry about that old chum.

    6. Re:Why shouldnt they by Hunts · · Score: 2, Insightful

      Oh I agree.

      I dont thinks probably the best business plan ever. An additional charge rate would be better.

      Something along the lines of $10 a month for AOL users. $15 a month for non-members.

      But the company has a right to only allow its customers to view its content.. thats business..thats capitalism

      --
      "Enlightenment is your ego's biggest disappointment." --Yoginanda
    7. Re:Why shouldnt they by Exedore · · Score: 5, Insightful

      I think specialized is the key word here. People might subscribe to a pay service that offers truly specialized content that's hard to find elsewhere and provides a sufficient amount of value.

      The content provided by Time, People, and Teen People is neither difficult to find elsewhere nor particularly valuable.

      --

      I take drugs seriously.

    8. Re:Why shouldnt they by raretek · · Score: 3, Insightful

      "The actual name of the game is "which eyeballs". Ad targetting is where profit is made for content producers. Per-impression charges rise dramatically when you can tie the ad to a particular demograph."

      Actually, I think "which eyeballs" would be a play in the game of eyeballs. That would depend, and I'll admit my ignorance here, on whether it's more important to have 2 million impressions in general, or have 2 thousand whose demographics you thoroughly understand.

      I guess that's probably the question their asking themselves. I hope they do it as I'm pretty sure I can see what will happen. "Tie two birds together, and though they have four wings, they still can not fly." :)

      --
      Show me an effect without cause and then I'll believe in chaos.
    9. Re:Why shouldnt they by alienw · · Score: 2, Insightful

      You are dead wrong. 5 million non-paying customers are far better than 5 paying customers. When you have 5 million customers, you have the potential for 5,000,000 paying customers. If you have 5, there is not much room to grow, and you will have to shut down. The first step to making money is having an audience, and not simply having two people who pay a small monthly fee.

    10. Re:Why shouldnt they by kitzilla · · Score: 3, Insightful

      Eyeballs are meaningless if you can't sell them.

      The problem with the old Internet business plan--get lots of eyeballs and turn a profit showing them ads--is that traditional online advertising is not effective (at least in the minds of many advertisers).Not even mighty Yahoo was able to make the portal model work. They had to move towards pay services, and seem glad they did.

      Exclusive TW content will help AOL. THEIR business model as a dialup ISP is coming to an end, and they must find content people will pay for.

      Would someone subscribe to AOL just for a TW read? Really, that depends on how good the content might be. Salon demonstrated--too little, too late--that people will pony up bucks for compelling online subscriptions. The onus is on TW to produce great product.

      What TW will do for AOL is improve the overall value of the service. If AOL is to survive, they'll need LOTS of great reasons for people to subscribe--exclusive stuff you can't find elsewhere. This is a step in that direction.

      You know, I actually like AOL these days. They've underwritten Mozilla. They developed a top-shelf client for Mac OS X. They irritate Microsoft. And I can always find someone to chat with if I'm sleepless at 2am.

      Good luck to 'em.

      --
      This is my post. There are many others like it. If you don't like what you read here, go try one of the others.
  3. What's the point? by metatruk · · Score: 5, Insightful

    I mean, do they expect to get more AOL subscribers? Who is going to get AOL just for TW content? Anyone?

    1. Re:What's the point? by Oculus+Habent · · Score: 5, Insightful
      Let's take a look at the business points...
      • Current Internet population pays nothing for the content - if they lose viewers, they have only lost ad revenue.
      • Reduction of traffic means savings in maintenance, bandwidth, servers, etc. (may make up for ad revenue)
      • All viewers will be guaranteed customers of Time Warner - they must have paid TW sometime.
      • Increase in AOL members, however small, will improve income to the company, also providing them with more ad revenue...
      If you were AOL wouldn't thie be beginning to look better?
      --
      That what was all this school was for... to teach us how to solve our own problems. -- janeowit
  4. Other purcahse options? by joemc79 · · Score: 3, Insightful

    Seems like they'd be limiting their paid audience if they only allowed AOL users to subscribe. This is, of course, assuming there is a big market for online subscriptions to People Magizine.

  5. This is the new management? by kindbud · · Score: 3, Insightful

    Correct me if I am wrong, but taking successful online publications and tying them to an struggling, unwanted online service seems so very... 1998. Doesn't it?

    --
    Edith Keeler Must Die
    1. Re:This is the new management? by Oculus+Habent · · Score: 2, Insightful

      How are you gauging "successful online publication"? Are they making a profit from their ads? Can it be shown that the free service increases readership of the printed publications?

      This is an early warning of Things To Come. As the economy stays in the doldrums, we will see more free/ad-driven services online either dry-up or turn to subscriptions.

      It happened here at slashdot, it happened at User Friendly. It's happening.

      There is freedom of information, but that information won't be available for free...

      --
      That what was all this school was for... to teach us how to solve our own problems. -- janeowit
  6. AWESOME! by cr@ckwhore · · Score: 2, Insightful

    I really hope they do this because my primary competitors are AOLTIMEWARNER online publications. Mine will remain free.

    --
    Skiers and Riders -- http://www.snowjournal.com
  7. Counterproductive? by badasscat · · Score: 3, Insightful

    How will this help TW sell more copies of EW, Time, or whatever? How will it help them sell more ads on the web-based versions?

    Seems like robbing Peter to pay Paul. They may get a couple hundred thousand more AOL subscribers (though I doubt it), but they'll get fewer subscriptions to their magazines and fewer ads on their online properties.

  8. What about cnn.com? by osxuser-02 · · Score: 2, Insightful

    It's owned by AOLTW, and is free. Does this mean I'll have to get my national news from MSNBC? This could really be a problem because AOLTW has their fingers in a lot of pots, so a lot of high-content sites could quickly disappear? Also, has anyone interviewed AOLTW's advertisers about this? They can't be too crazy about having limited viewership. I would imagine an AOL-only crowd would skew demographics heavily...

    --

    I went to college for this?...

  9. Re:Hmmm, I got one business that's doing well... by nicuss · · Score: 3, Insightful

    Yeah, this sortof thing works if you have monopoly in the good bussiness and offer the bad bussiness for free with it. Like M$ did.

    But here they have monopoly (not really but good enough) in the bad bussiness (AOL) and are trying to attach it to a good one with no monopoly (Time). Big mistake if you ask me...

  10. Don't let the door hit you in the a55... by Anonymous Coward · · Score: 2, Insightful

    Please, I hope they do. Take the boring old media off the internet. For that matter, withdraw AOL from the internet too. Make it a nice gula^H^H^H gated community like in the old days.

    Send the spammers, squatters, lamers, MCSEs IP lawyers and the rest of the "cyberspace information superhighway" baggage back to AOL and quarantine it for the good of all.

  11. Wow... by autopr0n · · Score: 5, Insightful

    Talk about camablizing TW for the sake of AOL.

    If they really want to redeem make AOL an attractive choice, they should allow broadband AOLers to download TWs Tv shows and old movies and the like.

    Of course they'd rather sit on their ass and wait for things like CDBPTPA or whatever to 'promote' broadband by making computers illegal so people won't steal their crap. Sheesh.

    I do read CNN once in a while though, when people to link to it.

    --
    autopr0n is like, down and stuff.
  12. The Internet is international by LX.onesizebigger · · Score: 5, Insightful

    The Internet is international. AOL is not. You do the math. They are effectively shutting out international users.

    This won't work, because it will not be seen as AOL having extra features; it will be seen as Time-Warner lacking the feature of accessibility, and in the context of the Internet, users will always choose the most easily accessible source, and that means the one you don't have to sign up or pay for.

    --
    I for one welcome our new SCOviet Russian overlords to whom all our base are belong.
  13. Ah, the walled garden... by Paul+Neubauer · · Score: 5, Insightful

    ..where the prisoners inside are told the walls keep the barbarians out. And the "barbarians" don't care and build a better world outside the walls of the... garbage dump.

    --
    I don't subscribe to RMS's GNUtopian vision.
  14. If slashdot is any indication... by Call+Me+Black+Cloud · · Score: 4, Insightful

    ...it won't make a difference. After all, how many times have you seen someone here complain about the NYT free registration requirement to view articles? If people are complaining about free content I hardly think making it subscription-only will matter.

  15. Oh yeah, that's brilliant... by jht · · Score: 4, Insightful

    Actually, it's a big cost-saving measure. Yeah, that's it. By making all the TW magazines AOL subscription-access only, they'll be able to cut their bills for bandwidth and server equipment drastically.

    Because NOBODY'S GOING TO FSCKING READ THEM ANYMORE!!!

    They already charge for the archives on-line, which isn't a bad way to go. Do they really think that people are going to use AOL just to get to Time Magazine (or SI, or one of their others)? I suspect most would-be subscribers will, at most, subscribe to one of the print mags. Better that than a $23/month (or half that for the BYO plan) AOL subscription.

    For the monthly price of AOL, I could subscribe to most of TW's print mags, including the truly useless ones like Business 2.0 - and get my Internet via the DSL account that I'm already happily using. I really can't see anyone switching to AOL, of all services, just to read the current issue of TW mags online.

    But hey, ideas like this prove that crack is still affordable to the masses, because they're obviously using lots of it at AOLTW!

    --
    -- Josh Turiel
    "2. Do not eat iPod Shuffle."
    1. Re:Oh yeah, that's brilliant... by Octagon+Most · · Score: 2, Insightful
      "For the monthly price of AOL, I could subscribe to most of TW's print mags, including the truly useless ones like Business 2.0 - and get my Internet via the DSL account that I'm already happily using. I really can't see anyone switching to AOL, of all services, just to read the current issue of TW mags online."

      Which "most" is that?

      Time magazine is $29.95 for one year, People is $113.88 for a year, Sports Illustrated is $39 for one year, the "truly useless" Business 2.0 is $19.95 for one year....

      But, AOL's BYO plan is $15/month since you already have DSL. That's $180/year so you could have enough left over for a few of those $5 rocks yourself. That's assuming you would subscribe to those publications. But it's clear from your tone that you wouldn't. Many people do and for them, and current AOL subscribers, it might be a good deal.

  16. Not especially bright, but not surprising either by RareHeintz · · Score: 5, Insightful
    The only reason AOL bought Time-Warner in the first place was to lock in what they knew to be an insanely inflated stock value - that is to say, they knew their own company had very limited value, so they went out and swallowed another company with greater value, hoping that when the bubble burst, the company that wasn't worthless would keep the natural sinker afloat.

    This step is the logical extension of that plan - count on the value in Time-Warner media properties to make AOL valuable as a middleman.

    Of course, Time-Warner media properties are only as valuable as the number of people who consume them. This plan will survive for precisely as long as it takes people to figure out that (a) they're paying and AOL toll and (b) they don't actually have to pay it, because Time-Warner doesn't produce anything that can't be had elsewhere without paying a tax to subsidize AOL's misbegotten existence.

    Of course, the media-consuming public can be slow on the uptake, so maybe this scheme will work after all.

    OK,
    - B

  17. The 1980's are back again by Torgo's+Pizza · · Score: 5, Insightful
    Doesn't this just smack of the Pay-BBS's of yesteryear? Where Compuserve reigned king and you had to pay a fee just to access all their content. The parallels are striking. Ma Bell becomes your ISP. The Pay-BBS is the same as these Pay-Content sites.

    The problem with the model is that as everyone moves to a pay-for-content model, you are dealing with a limited consumer resource: money. Consumers only have so much money that they are willing to spend on web-content, which we've seen is precious few. What makes Time-Warner so confident that their content is going to make everyone pony up cash to see it?

    Until they come up with the online equivalent of "Friends", I don't see a lot of people coming.

  18. A single, low flat fee for access by dpilot · · Score: 5, Insightful

    This idea won't fly in the long run.

    A few bucks for Slashdot here.
    A few bucks for Linux Today there.
    A few more bucks for Ars Technica.
    Still more bucks for RealWorldTech.

    Actually, I don't subscribe to any of those. I read them, and I feel somewhat guilty about not subscribing, but I see a problem here. There are too many people holding out a hand for a little bit of my money.

    Currently I support two PBS stations and public radio. I also have one magazine subscription, Linux Journal, and a few more magazines come to my house.

    In the current situation, web subscriptions would like to exceed my dead tree subscriptions, and I can't even carry them to the bathroom.

    Maybe the subscription model is better than popups, but it's still Not There Yet. If I knew the answer I'd be rich, but maybe it looks like a single higher-priced 'web subscription wallet' that lets me get those services, pay one fee, and not feel like I'm getting nickeled and dimed all over the place.

    --
    The living have better things to do than to continue hating the dead.
    1. Re:A single, low flat fee for access by GreyPoopon · · Score: 2, Insightful
      I read them, and I feel somewhat guilty about not subscribing

      I don't feel guilty about not paying subscriptions for online publications. I wish I had some figures to back it up, but I'm reasonably certain that the cost of online publishing is lower than paper publishing. My reasoning is that there's a one-time expense for the infrastructure that surely must be less than the cost of setting up printing facilities. Then, the ongoing maintenance should be significantly below the cost of resources for printing facilities.

      At any rate, advertising *should* be sufficient to pay for the service. The real problem is in the expectation that have been set for those paying for the adverts. They've been conditioned to think that an advertisement is only successful if they get a click-through. They need to be made to realize that merely having their advertisement seen by a surfer is just as good as what happens with advertisements in newspapers and magazine.

      Publishers should instead be going out of their way to transition from print into digital. As less paper copies are sold, advertisers will be forced to turn to web advertising to get their message out. Once that happens, the rates should start to go up and it'll be simple to get to profitability.

      --

      GreyPoopon
      --
      Why is it I can write insightful comments but can't come up with a clever signature?

  19. Re:Proprietary content by Anonymous Coward · · Score: 1, Insightful

    See Pascal for the way it should have been done.

    Oh for crying out loud, please stick to Pascal if the intricacies of C are beyond your reach. You might also enjoy Visual Basic or HyperCard.

  20. Ah, but you use the wrong measure... by Jerf · · Score: 3, Insightful

    My prediction is they will watch their hits drop precipitously for a while and start backpedaling.

    Ah, but you see, they don't measure success in hits. They measure it in revenue or profit. In fact, if it costs them more to serve a page to a non-customer then they get from advertising on the page, reducing the hit count might well be a good thing!

    One nice thing about the downturned economy is a renewed dose of sensibility on the part of businesses. I still wish they'd think a little more long term, but learning that you can't eat or sleep in "mindshare" is at least a little reality check...

  21. AOL and similar services are on their way out fast by SiliconJesus101 · · Score: 2, Insightful
    There was a time many years ago where the internet did not exist as we know it today and you needed to use AOL, Compuserv, Prodigy, etc to "get online". I remember the old days of dialing into a service on my Apple II+ with a 300 baud modem. Nothing more than a real advanced massive user BBS. This was the only way for a home user to get connected to anything. Fast forward to the present day; we now have the internet and all of it's content ad nauseum.

    I think the only users that are still on AOL or similar services are from the baby boomer era and prior. The level of computer literacy we have today is unbelievable. Try to find a 10 year old kid today that doesn't know how to use a computer. As the current generation grows up and the AOL generation dies off you will see AOL start to fail even worse than it currently is.

    A friend of mine teaches computer classes and calculus at the local high school and junior college. According to him, the students in his computer classes usually know far more than he does and are usually more (gasp) Linux and BSD savvy than he ever was. Looks like a trend to me....as us old farts step down a newer and more computer literate generation is stepping up....and they most definitely do not need AOL or the stigma attached to using it. This is nothing more than a company who's time has come and gone attempting to hold on to what little is left in their rapidly dwindling demographic market.

    --

    "The strong will do what they want, the weak will do what they must."
    -Thucydides

  22. Feel free... by sterno · · Score: 1, Insightful

    You go right ahead. Go ahead and make people pay for your generic bland regurgitation of the AP news wire. And we'll keep getting that for free from a thousand other sources.

    Really my commentary only applies to the TW case here. In general there's nothing wrong with the concept of charging for what you produce, but if you are going to charge, you'd better have something worth buying.

    I happily pay for my Salon membership because they say a lot of things that aren't getting said other places and their articles are interesting. On the other hand, the news spit out by the likes of TW's sites is nothing original. I can go to Google news and get all of that content aggregated nicely for me so I can keep up to date. I seriously doubt anybody's going to find their content so compelling as to become AOL members to access it.

    --
    This sig has been temporarily disconnected or is no longer in service
  23. But what about Road Runner? by Hrothgar+The+Great · · Score: 3, Insightful

    Maybe I am missing something, but my cable modem ISP, Road Runner, is owned by Time Warner Cable. Does it seem odd to anyone else that I would be unable to browse content distributed by Road Runner's parent company over their own damn network?

    If something about my statement is incorrect, please feel free to set me straight - I really am confused as to why TW would want to do that to their own customers, even if they are the same company as AOL now...