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Why VHS Was Better Than Betamax

Vladimir Kornea writes "This article argues that 'when someone buys and uses a product, the technological aspects are a small and often uninteresting part of the decision' and that the when the 'whole product' (a term commonly used among marketing people) is considered, VHS was better than Betamax, and that the Wintel PC is better than the alternatives." Update: 01/29 04:26 GMT by T : Apologies for the dupe.

46 of 278 comments (clear)

  1. DUPE! by dsmey · · Score: 3, Insightful

    Didn't this story run like yesterday?

    1. Re:DUPE! by Waffle+Iron · · Score: 5, Funny
      Didn't this story run like yesterday?

      Just like a good movie on a VCR tape, this story worth rewinding and playing again and again.

      I never get tired of VHS vs. Betamax flamewars. Nothing could be more compelling, relevant or engaging than debating the relative merits of these 20-year old tape formats a few more times.

  2. first post! by yobbo · · Score: 5, Funny

    oh wait... dupe

    second post!

  3. Why it was better.... by telstar · · Score: 4, Funny

    Cause you could watch stuff over and over again in nice, compact, tape-form and not have to carry around an entire computer to see the same thing day after day.....

    1. Re:Why it was better.... by Paul+E.+Loeb · · Score: 4, Insightful

      I think the image quality differences are a big deal only to a very small segment. The difference between VHS's "good" and BetaMax's "great" is lost on most people. good is good enough. people will opt for lossy "compression" for the sake of more content (witness the MP3 format's success.) consider that even with vhs most people will record at whatever level gives them the longest record time, sacrificing quality. Ask the average tivo owner what quality level they select for their seinfeld reruns. VHS won because it gave people more of less, in a way. Just like McDonalds makes money hand over fist serving "food" that would make a french chef gag. :)

  4. slashdot's new theme... by Anonymous Coward · · Score: 5, Funny

    news for amnesiacs, stuff that mattered

  5. Beta will always be better for DUPLICATION.... by malakai · · Score: 4, Funny

    know what i mean little timothy?

    wink, wink, nudge nudge... say no more.

  6. The real reason VHS was better than betamax.. by Anonymous Coward · · Score: 4, Funny

    and all /. editors know this:

    Better Copies.

  7. Re:Oh, COME ON, this is sad.... by tweakt · · Score: 2, Insightful
    And please note:

    This time, it's even pointing to the same exact article, not just the same story covered by someone else

    A new all-time slashdot low...

  8. Model T Ford by Nick+Driver · · Score: 4, Insightful

    VHS was better in the same sense that the Model T Ford was better. It was cheaper, mass-produced, and more easily obtainable by the average Joe. Betamax was a technically superior format, with cleaner chrominance and luminance signal encoding/decoding to/from the tape, but Sony was just too expensive and arrogant with the Betamax's market positioning. They could've mass-produced them more cheaply to compete, but failed to do so in the very beginning, when timing and window of opportunity for establishing the dominant format was critical.

    1. Re:Model T Ford by urbazewski · · Score: 3, Insightful
      There's a subtle tautology involved in the author's claim that "the whole product" that cornered the market was superior. It's equivalent to saying that the product must have been better or people wouldn't have bought --- there's no way to falsify this claim.

      If the whole product includes the network externalities involved with purchasing the dominant product, which is the argument that the author makes about 'Wintel PCs', then the superior technology is by definition the winning technology, and vice versa. I think we still want and need to separate out technological issues from the strategic marketing decisions. The "whole product" concept does not prove that an inferior technology cannot prevail in the marketplace, it simply defines the possibility out of existence.

      annmariabell.com

      --
      foldplay your photos won't know what hit them.
    2. Re:Model T Ford by Jeff+DeMaagd · · Score: 4, Informative

      Really, the story really doesn't examine superiority, but it does raise a point in a vague way but unfortunately reaches too stiff of a conclusion, particularly the conclusion that the best is always what market chooses, or the market chooses what is the best.

      I am uncomfortable with the idea of assigning "best" to the dominant player simply because it dominates sales, which the article seems to imply in ways, and that it really isn't any better of a way to evaluate how good something is. Is McDonald's the best at burgers simply because they have the highest sales? The only thing that McDonald's really did right was by hitting a happy medium of price, quality, speed and convenience.

      What the article does get right is by showing a lot of reasons why a different product didn't do as well, and shows why being better doesn't mean you'll dominate. Does better marketing really make a better product? I don't think so, it really only improves sales.

      There are lots of choices. Which choices make the best sense _depends_on_the_situation_. Sure, infrastructure and support matters. Sure, price matters. But there's usually a reason the competing, more expensive, less supported products still exist despite those obstacles: there is _still_ a market for it. The answer to the issue lies in what you plan to do with it.

      Did VHS win? In the consumer market, yes, and probably overall production volume, yes. But the price and library concerns don't affect video professionals the same way. As you point out, Beta was the choice for a lot of TV stations. TV stations don't care whether rental stores had Beta copies of Vampire Vixens from Outer Space, because they generally don't use the decks that way.

      Beta could have won the consumer market in the long term, but apparently there were too many valid reasons for it not to work out.

    3. Re:Model T Ford by spencerogden · · Score: 2, Insightful

      If you read the article you would see that betamax once had 100% of the market, and was similar in price to VHS. Consumers we just more interested in play time than quality.

    4. Re:Model T Ford by Bodrius · · Score: 4, Insightful

      The market doesn't choose what is "best" per se, and I don't think the article points in that direction.

      The market chooses what the market WANTS.

      According to some definitions of product, including the "whole product" idea used in the article, a "good product" is a product that matches the market demands.

      In that sense, the "best product" is the one that gives the market what it wants, and by the nature of the market, the dominant players tend to do that in a free market.

      That doesn't mean the product is "better" from a technical, moral, or whatever other point of view you want, except from the point of view that it meets the desires of consumers.

      The consumers might want inefficient vehicles, lousy paperback novels, kitschy pop culture or education aimed at the attention span of a 3-year-old on a glucose overdose. That doesn't mean that they're better vehicles, literature, culture or education, but if the public is more willing to pay for those, by definition they're better "products".

      --
      Freedom is the freedom to say 2+2=4, everything else follows...
    5. Re:Model T Ford by Phroggy · · Score: 2, Funny

      Is McDonald's the best at burgers simply because they have the highest sales? The only thing that McDonald's really did right was by hitting a happy medium of price, quality, speed and convenience.

      Seen on McDonald's french fries:

      America's favorite fries!*

      * by sales volume.

      --
      $x='S24;r)>63/* h@<5+oZ)32"5cz';$me='phroggy'x$];
      $x=~y+ -xz+\0-Tx+;print$_^chop$me for split'',$x;
    6. Re:Model T Ford by Alan+Partridge · · Score: 2, Insightful

      the argument made falls down here:

      "Their spouses/children/grandparents and everybody else would quickly have told them the truth. "We're going out tonight and I want to record a movie. That Betamax tape is useless: it isn't long enough. Get rid of it."

      because it says here:

      "All of the video machines in use and all of the pre-recorded movies were Betamax. It had a de facto monopoly, and an element of lock-in (because of tape incompatibilities). It lost because, at the time, it could not do what consumers wanted: record a whole movie unattended."

      how is it possible that 100% of pre-recorded MOVIES were on Beta, yet Beta tapes weren't long enough to record an entire MOVIE?

      I think the author of this article is fucked in the head.

      I've still got a Sony C9...

      --
      That was classic intercourse!
    7. Re:Model T Ford by Asprin · · Score: 2, Informative


      Ugh.

      Here's my summary of the article (deep embedded wisdom and all) in one million words or less:

      People don't buy things to *have* things, people buy things to *do* stuff. Focus on letting them do stuff.

      For example: I got into the IS/IT business practically by accident because I've been spending 5-10 hours a day with computers every day since I wrote my first AppleBASIC programs in junior high school. For me, this is a hobby, a pastime, what I think about first in the morning and last at night (other than my wife, of course). For me, the point of having a home network with a fast internet connection is having the home network with the fast internet connection. I guess I'm like a plumber who's *really* *into* connecting pipes together; I could give a rat's ass about what comes out of the faucet - that's the water company's problem.

      As a result, when I've gotten bored with my current stable of computer toys I do surprisingly little with my PC every day: I check my email, I read /., I sacrifice another 18/50 human warrior to the Emporer Lich in umoria. This takes 15 minutes, tops. Every so often I need a new infusion of toys to give me a reason to play with things again.

      If I had the money, I'm the guy that would have bought Betamax, but I am not most people.

      Now, let's say I had a friend named Bob, so has a different hobby... for example... say... collecting transvestite GI-Joe action figures. Before 1995 Bob's life is an isolated wasteland. In fact, if transvestite GI-Joes carry any significant weight in determining how he goes about the process of living, then he is quite likely the only guy in town he can relate to. PERIOD.

      Since the proliferation of the internet and community communication services like AOL, however, Bob has found an entire universe of people out there who not only share his peculiar action-figure interest, but are into even weirder things he likes such as writing religeous haiku about TV anchorwoman and investigative reporter Paula Zahn.

      Bob is a VHS buyer.

      For him, $22.95/month for access to AOL's lame chat rooms is a way around the inherent unfairness in the universe that left religiously poetic transvestite-GI-Joe-loving Paula Zahn fans too geographically scattered to have any sort of imapact, especially during the 60's, when they *really* could have done some damage. For him, the computer is incidental; it's a tool to another end. If Guatemalan-Death-Lizard owners could find and communicate with other Guatemalan-Death-Lizard owners for free using a toaster, they'd have one in every room of their houses.

      --
      "Lawyers are for sucks."
      - Doug McKenzie
  9. The funny thing is... by Repton · · Score: 4, Funny

    ...that there's all these duplicate comments complaining about how the story is a duplicate story...

    --
    Repton.
    They say that only an experienced wizard can do the tengu shuffle.
    1. Re:The funny thing is... by stefanlasiewski · · Score: 3, Funny

      Yes, I hear the MPAA is going to fine Timothy for duplicating a story which mentions "VHS".

      I mean, if the subject matter involves "Duplicate" and "VHS", you figure a law got broken somewhere.

      --
      "Can of worms? The can is open... the worms are everywhere."
  10. I think we've seen this somewhere before... by The+Good+Reverend · · Score: 2, Interesting

    From Fark, last week, and from Slashdot, day before yesterday.

  11. This just in!!! by CoolVibe · · Score: 2, Insightful
    Slashdot editors have REALLY short term memories! They are too busy filtering to our crap in the story modqueue to remember _every_ story that gets posted on the front page.

    At least, that's what they say in the FAQ. I suggest the people that whine about dupes read it. Heck, if it's a dupe story, don't read it. You've already read it. Go to next story. Big whooping deal.

    It's not like all the slashdot stories reside in databases on OUR systems. It's their database. If they want to have redundant data in it (a.k.a. dupe stories), let them.

  12. Great! by olrik666 · · Score: 2, Interesting

    Do we really need another debate about VHS vs Beta? Beta is dead, VHS won, and will itself be replaced by DVD-R in a few years. Enough already!

  13. Re:Duplicate by MrLint · · Score: 2, Funny

    When people post the same story over and over it means its a better "whole product" then an new original story.

  14. history repeatimg by chrismacmahon · · Score: 4, Funny

    those who don't know history are doomed to repeat it.those who don't know history are doomed to repeat it.those who don't know history are doomed to repeat it.those who don't know history are doomed to repeat it.those who don't know history are doomed to repeat it.those who don't know history are doomed to repeat it.

  15. Perhaps this article can also explain by E1ven · · Score: 5, Interesting

    Why Slashdot is better than Kuro5hin.
    Before you mod me down as a troll, look at the idea-

    Kuro5hin has many of the features people consistantly ask for (voting for stories)
    Kuro5hin isn't owned by a large, closed source software-company.
    Kuro5hin has more intellegant discussion, and fewer duplicated stories

    But Slashdot has more users. Slashdot is an amazingly popular weblog, /because/ it is an amzingly popular weblog.

    Think about that. The main reason Slashdot is popular is because of it's base of users. Because of the comments. And higher-installed base makes it more attractive to many people.

    That is exactly the argument made in this article.

    Just some thoughts.
    Colin

    --
    Colin Davis
    1. Re:Perhaps this article can also explain by dirkdidit · · Score: 2, Funny

      Kuro5hin has more intellegant discussion, and fewer duplicated stories

      Guess you don't post there, huh? :-)

    2. Re:Perhaps this article can also explain by Belgand · · Score: 2, Insightful

      It's definitely an interesting concept, but I think one of the fundamental problems is actually one of language use. The term "better" is terribly overloaded and is being used in two different manners at the same time: 1)as a value judgement (i.e. VHS has more value to the consumer than Betamax) and 2)as a standard of quality (Betamax is a technically superior format).

      In this article the author is trying to claim that the percieved wisdom of Betamax being "better" (instance #2) is wrong, which makes for a decent opening, but is still incorrect. On the grounds that they have chosen to disprove Betamax is still better, as it is the superior technical format. All they have done is claimed that VHS has added value to the consumer that makes it more desirable and thus "better" (instance #1). Not exactly a complex argument that requires more than a few sentences.

      Interestingly enough what it really attempts to do is prove the same form of common wisdom that the article is so intent on claiming is true. Afterall, who hasn't known that VHS succeeded because it had more tapes available to rent and held more?

    3. Re:Perhaps this article can also explain by CurlyG · · Score: 3, Insightful

      Kuro5hin is full of unbelievably pretentious people just *burning* to let each other know how intellectual they are.

      Kuro5hin is chock-a-block full of flamebait articles - it's purpose is to incite pointless psuedo-intellectual pissing contests.

      Slashdot's purpose is to provide links to news and articles of interest - if you want to discuss them here you can.

      Slashdot is phenomenally popular because it provides something that huge numbers of people want.

      Kuro5hin isn't, because it doesn't.

      You may think your argument is exactly the same as the one being made in the article, but your argument is a bloody stupid one, and totally irellevant to the discussion.

      Why not just piss off back to K5 and have an 'intellegant' discussion or whatever it is you think you're doing.

      --
      You know they call 'em fingers but I've never seen 'em fing. Oh, there they go.
  16. Why Beta Lost... by Orangedog_on_crack · · Score: 2, Insightful

    I have an old, Sanyo top-loader Beta that I bought with money from my first job in 1985 and it's still running. The picture quality on it is better than the five four-head, gee-whiz VHS turds that have died on me within a couple of years of ownership. VHS won the format battle because of one thing...PORN! You could squeeze 7 hours of porn on a VHS tape, but only 4 on a beta. Microsoft proved it...your stuff can be better and still fail commercially.

  17. another chance to debunk this ignorant article by drfireman · · Score: 2, Interesting

    I forgot to reply the first time this article was posted, so here goes...

    Schofield seems to think that the incredibly obvious and oft-repeated arguments he presents have some relevance in evaluating the beliefs of people who think Beta was superior to VHS. He doesn't present a survey of the beliefs of these people, so I'll have to go with my own experiences, which in every instance contradict Schofield's view.

    Schofield's insight mostly boils down to the obvious fact that the product that won was the one that on the whole was preferable to consumers. No Beta advocate could possibly dispute that. Nonetheless, there is actual substance to the claim that Beta was superior to VHS. People who preferred Beta did so on the basis of particular attributes that were important to them, and that were demonstrably superior in Beta. "Technical superiority" is a fair characterization of these attributes, and is clearly the point people are making when they say or write that Beta was better than VHS.

    Schofield's condescending and infantile tone aside, his argument has no demonstrable substance. For whatever reason, he chooses not to understand the trivial and obviously factual point made by people who point out that Beta was (at least in many important respects) technically superior to VHS. Does he really think that Betamax advocates think Beta offered a better "whole product" than VHS? That seems unlikely. My guess is that he wanted to write that pointing out Beta's technical superiority is beside the point. But it makes better headlines to say something is a myth than to say it's beside the point, especially since not everyone cares what Jack Schofield thinks the point is. The fact that he has to create a straw man in order to do so seems not to worry him.

    His argument is akin to pointing out that someone who says Shawn Bradley is a very tall center is missing the point. Obviously, commenting on Shawn Bradley's height is not the best way of assessing his talents as a center. But when I say he's tall, I mean he's tall. If I wanted to comment on his value as a center, I'd do that. If Schofield wants to argue that someone has a "failure to understand how technology markets work," then he should find a claim about technology markets. The claim that Beta was technically superior to VHS is not one.

    Just to be clear, I was never a Beta advocate. I did have both kinds of machines when I was younger, and on the whole I would have been happier had Beta won, but my comments are not motivated by any history of rabid advocacy. On the whole, I couldn't care less than I do about VCR tape formats. But I do get a little upset now and then when ignorant people abuse their soapboxes to mock folks with more reasonable and well supported views.

  18. Popularity and quality are two different things by MECC · · Score: 2, Insightful

    Oliver Wendel Jones stated that the test of the truth of an idea is its power to get accepted in the marketplace of ideas. While there is some validity to this notion, it lacks familiarity with a physical or logical discipline. Our society is blighted with a tendancy to ascribe anthropomorphic victory to an idea which has achieved greater acceptance. This blight is in part the reason we fall victim to other basic flaws in logical thinking which lead to such phenomenon as bigotry. If one loses the backwards need to declare victory of some kind, one can see that the popularity of an idea is no measure of its accuracy or validity. After all, if enough people think that individuals of african descent are less intelligent than those of european descent, does this make the idea true? Certainly it does not. But, at one time, it was widely accepted. If an idea becomes popular enough, it becomes deemed 'right' by those who have no intellectual ambition to see for themselves what they want to believe.

    The intelligent thing to do is simply to point out that VHS was more popular than betamax. The mistake is to confuse popularity with quality. They are actually two different things.

    --
    "We are all geniuses when we dream"
    - E.M. Cioran
  19. Re:first post! by ubugly2 · · Score: 4, Funny

    The best part of slashdot is that it is possible to get first post in the same story..TWICE

  20. Re:Ethnocentrism by TRACK-YOUR-POSITION · · Score: 2, Interesting

    What this article really explains is why we are so wrong about the Prisoner's Dilemna. You know, the police interrogator offers to co-conspirators the chance to confess--if neither confesses they both get 5 years of jail, if one confesses he goes free while his associate gets 20 years, and if both confess they both get 10 years.

    The Beta VCR, Linux, and Apple fans say a cooperative strategy of mutually refusing to confess is the best strategy that maximizes the cumulative outcome of everyone. But this article and most consumers evaluate the "whole product" of confession and incarceration, realizing that they are better off confessing no matter what their associate does, and goes out to buy Office XP.

  21. A request for trolling by Lord+Bitman · · Score: 4, Interesting

    All you trolls out there, with various free-times and scripts, how about you guys start up some scripts which pick random dupes and submit them? I can see that this problem has gotten out of hand, but the editors obviously dont, so let us join together and troll their fucking asses.

    --
    -- 'The' Lord and Master Bitman On High, Master Of All
  22. Ever see the movie.... by Anonymous Coward · · Score: 5, Funny

    Groundhog Day?

    Ever think you were in it?

    Ever think the slashdot moderators were in it?

  23. Weak arguements by BytePusher · · Score: 3, Insightful

    I have to say that the author of this article doesn't understand why people talk about the way things ought to be. As in the case of the standard x86 system. He clames that PCs are better because more people use them therefor there is a greater support and software base... Duh! It doesn't change the fact that there is better technology out there and that the masses don't always make the best descisions. Simply, by his arguements the consumer chooses the better "whole product" and through that choice makes it the better "whole product". So what's the point of the article? I don't think the author could even give you a valid arguement for the existance of the article.

  24. Dear /. editors by KoolDude · · Score: 3, Informative


    Here is a crash course tutorial on how not to repeat stories on Slashdot. This tutorial comes FREE(as in beer) of cost !

    1. After you have decided on the story, point your URL to http://slashdot.org.

    2. Scroll down to the bottom of the page you see.

    3. Locate the text box on the left. Make sure that there is a button titled "Search" on to it's right.

    4. Choose some keywords from the article, and type them out in the text box. If you need a tutorial on how to select keywords, quit this job.

    5. Now click the search button and wait for the results. Among the results, see if any articles have been posted before.

    Yes, it's that simple ! Example query listing is here

    --
    getSexySig(); /* returns sexy signature */
  25. but this article is better by Barbarian · · Score: 3, Funny

    It doesn't matter that this was posted two days ago, and the articles are similar in functionality, this article is better as far as the whole product aspect.

  26. Re:It didn't run here... by MechaStreisand · · Score: 2, Funny

    just the girl geeks

    Pssh. Like they exist.

    --
    Disclaimer: IANAL. This post is, however, legal advice, and creates an attorney-client relationship.
  27. To illustrate by KinkyClown · · Score: 2, Funny

    This article was to illustrate that VHS was very good for making copies, hence the duplicate news.

  28. Bollocks by nagora · · Score: 2, Interesting
    How shite like this gets published is beyond me. I was there; our house had VHS and my friend's had Beta and the picture quality was obviously better to anyone with eyes while the player's functionality was far better than a same-price VHS. We used the Beta as the source machine for copying because the quality was better. VHS was cheaper, nothing else.

    This is classic Urban Myth revisionism: the writer gets his kicks by simply labelling any common, but old and hard to prove if you weren't there, knowledge as "an Urban Myth" and then sells it to gullible editors.

    Complete crap from start to end, just like his insane assertion that the PC was better than the alternatives - what a toss-pot.

    TWW

    --
    "Encyclopedia" is to "Wikipedia" what "Library" is to "Some people at a bus stop"
    1. Re:Bollocks by jimsum · · Score: 2, Informative

      There is a difference between arguing about the theoretical quality of a format and the various implementations of the format. There is no real correlation between price and picture quality in current VCRs, and I suspect that has always been the case. Does anyone actually watch or test VCRs before buying them? Maybe your house had a poor quality expensive VHS and your friend's had an excellent quality cheap Beta. Perhaps you could have found examples where VHS was better than Beta.

      My understanding (and recollection) of the situation was that, in general, Beta had slightly better picture quality, but VHS had longer recording times. It seems plausible that people would think that better recording times were more important than better picture quality; and that the "better" format did win.

      At any rate BOTH of them suck in picture quality and better choices have been available for more than 10 years. Laser Disks have much better picture quality than VHS or Beta tapes, but nobody bought them. Super VHS is much better than VHS or Beta, but not many people were willing to pay more for it. I stopped renting VHS tapes more than 10 years ago due to the poor quality of the video (and especially sound); I was lucky enough to be able to rent laser disks instead. I should also point out that people are still renting tapes, even though DVDs are way better.

      By the time VHS beat Beta, there were already better formats than either VHS or Beta, so I am not sure that there are any lessons to be learned other than the mass market doesn't care much about quality. The "best" product does win in the market place; it is just that the "quality" of the various choices does not have a very large weighting factor in the overall judgment.

      --
      -- Pot is safer than Beer
    2. Re:Bollocks by squiggleslash · · Score: 2, Informative
      VHS tapes could record an entire movie. BetaMax tapes couldn't. Therefore, it's reasonable to suggest that many people will have considered VHS a technically superior format.

      The biggest problem I see with technology comparisons is that most people focus on one small part of the whole and decide that makes it the better. How the whole works together doesn't ever seem to factor into the equation. VHS beat Beta, it beat it not because it was first (it wasn't), not because more content was available on it (originally that wasn't the case, Beta had a huge head start), and not because Sony fucked up the licencing (they didn't, Beta was available to be licenced and was indeed licenced, and Beta players were as easily available and as cheap as their VHS counterparts.)

      BetaMax failed because it was crap. It was originally incapable of being used to tape anything much longer than Seinfeld, and at its peak managed to record no more than about an hour. That's a pretty serious limitation. That's why movie makers stopped releasing content in the format. That's why consumers didn't want it.

      Did it have higher picture quality? God knows. I never saw the two together, and I doubt many people did. But is picture quality the only valid measure of a system's overall usability? God no! If it can't do the job people want it for, it isn't any good.

      --
      You are not alone. This is not normal. None of this is normal.
  29. What decision? by Zapdos · · Score: 2, Insightful

    Windows is stuffed down your throat by a monopoly.
    Freedom to choose hasn't occurred yet.

    He is saying the popular device is the better device, Which is better ? A Toyota or a Aston Martin? Well they sure do sell allot more Toyotas.

  30. A better mousetrap: no keywords necessary by MisterSquid · · Score: 2, Informative

    1. Copy the link location from the article being considered for posting to the front page.

    2. Paste that URL into the search field.

    3. Post story if and only if no result pops up.

    No need for keywords, no extraneous results.

    --
    blog
  31. If I never hear this again I... by glenrm · · Score: 2, Insightful

    will be happy. This is a single case of what happened in consumer technology. Doesn't apply to all markets, all customers, or all products. Enough of this story already!