Dr. Pepper Tries New Astroturf Method

Posted by michael on Tuesday March 4, 2003 @07:58AM from the co-opted dept.

glh writes "Blogging continues to make its way into corporate America. Dr. Pepper is now blogging to build a community around their new dairy based Raging Cow product by using "key influence bloggers". The key influence bloggers are currently made up of six people mostly in their late teens/early twenties who get promo merchandise as their only form of compensation. In return, they get to "advertise however they want" through their blog. Seems like this experiment could turn into the next "big thing" in advertising-- assuming people are willing to sell out their blog space. Bloggers beware!"

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So what does Michael get out of it? by FreeLinux · 2003-03-04 08:33 · Score: 0, Flamebait

Is Michael getting a free copy of MS Visual Studio.Net or is it a copy of Windows 2003?

Don't tell us, that you fell for the larger penis that they promised.....