Dr. Pepper Tries New Astroturf Method

Posted by michael on Tuesday March 4, 2003 @07:58AM from the co-opted dept.

glh writes "Blogging continues to make its way into corporate America. Dr. Pepper is now blogging to build a community around their new dairy based Raging Cow product by using "key influence bloggers". The key influence bloggers are currently made up of six people mostly in their late teens/early twenties who get promo merchandise as their only form of compensation. In return, they get to "advertise however they want" through their blog. Seems like this experiment could turn into the next "big thing" in advertising-- assuming people are willing to sell out their blog space. Bloggers beware!"

2 of 437 comments (clear)

Re:Where do I sign up? by MarkGriz · 2003-03-04 08:23 · Score: 0, Troll

Maybe they should change the name of their blog from ragingcow.com to slashcow.com

Slashcow
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Pissing and Moaning, and free stuff too!

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Beauty is in the eye of the beerholder.
Re:Beware of what? by nanojath · 2003-03-04 08:36 · Score: 0, Troll

great, I'm insightful AND funny. Now would you go look at the comment I actually care about - about how Apple's alleged new music service is a bunch of BS?

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It Is the Nature of Information to Transgress Artificial Boundaries