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Dr. Pepper Tries New Astroturf Method
glh writes "Blogging continues to make its way into corporate America. Dr. Pepper is now blogging to build a community around their new dairy based Raging Cow product by using "key influence bloggers". The key influence bloggers are currently made up of six people mostly in their late teens/early twenties who get promo merchandise as their only form of compensation. In return, they get to "advertise however they want" through their blog. Seems like this experiment could turn into the next "big thing" in advertising-- assuming people are willing to sell out their blog space. Bloggers beware!"
Sorry, but we're already hosting blog-ads here @ slashdot. Nothing to see here, move along. :P
I'd happily write about Dr Pepper each day I was sent a crate.
I hope they don't try to launch that brand in the U.K.
Share and Enjoy!
I'm sure he knows what he's doing.
YES! A way to piss and moan to all the world and GET STUFF at the same time!
Yes!
Where do I sign up?
My LiveJournal is so sold out.
"Live Free or Die." Don't like it? Then keep out of the USA
Well, I have an important reaction to post here. But before I do, I think I'll go for a nice cool Dr. Pepper. MMMMM. Refreshing!
First they hire "Garth Brooks" as their spokesman and now they target bloggers... I think they are showing their total lack of "clue" when it comes to marketing. Why not mix the two and go after redneck bloggers who dig bad country music?
Or maybe they should think about picking up Britney Spears now that Pepsi has dropped her for Shakira...
All the best,
--Bob
Dr. Pepper is the Official Elixir (TM) of the United Brotherhood of Freaky Coding Sprees, bless our jittery hearts.
So I suppose that if I get some free Dr. Pepper I'll blog their warez to death. I mean, it's just par for the course.
Why would they have to pay people? Raging Cow is such a wonderful product, it sells itself.
Before I used Raging Cow, my life was miserable. Now I'm more popular than ever and my sex life has improved!
Where do I go to apply for my free stuff?
-- Don't Tase me, bro!
I find it impossible to believe that in this day and age, a large soft drink company such as Dr. Pepper thinks that they can buy their way into the hearts of good American people and get them to buy their new drink Raging Cow. Shame on you, Dr. Pepper, for inciting many good-hearted Netizens to shill for your company, Dr. Pepper, and its new drink Raging Cow.
I would just like to say that advertising has no impact on me and that I do not associate this ongoing Dr. Pepper campaign with Raging Cow. I am a free-thinking, free-willed individual, and it would be an outrage to think that I am dumb enough to fall for Dr. Pepper's marketing. In fact, all marketing is evil, and you (Dr. Pepper) are furthering that stereotype with the marketing for your new drink, Raging Cow.
I'm so mad, in fact, that I will instead drink dnL , another new beverage. dnL has all the great taste of 7-up, but with caffeine and a new rush of citrus flavor taste! dnL - Flip it! In fact, if you reply to this post, I'll send you a coupon good for one free dnL. dnL - Flip it!
For more information, click here.
"Hi, like.. my name is Ashley and I'm.. like.. a corporate BlogWhore.."
Trolling is a art,
Don't forget about Ku Klux Klam
Looks like I should contact Apple, Nissan, and Seven about improving my lifestyle. I already sing the praises of my iBook and XTerra...and a custom built Axiom Titanium would round out my stable quite nicely.
blog |
he's a a blogger, she's a a blogger, would you like to be a blogger too?
sulli
RTFJ.
...he's a pepper... wouldn't you like to be a pepper too?
BlackNova Traders
WARNING:
Do not let Dr Pepper touch your genitals; he is not a real doctor!
If you look at the blogs linked on the Raging Cow page, you will see they all have one thing in common.
Each one has some of the most horrible web design I've ever seen! Getting rid of any sort of indicator for URLs. Lots and lots of frames. Colors that make my eyes bleed. It's like they all read every book on what not to do and did it.
The marketing people must have thought that the pages are so bad they loop around the scale and become super-impressive and a hip.
Corporate America has found a new advertising medium in blogging. However, to cut costs they have turned their prison-run call centers into "blog farms." While the results were extremely entertaining, they ended up sending the wrong message.
---
Slash, Rapist: Nothing in life is better than roughly grabbing the firm, artificial nodules of a semiconscious drunken whore and yelling exuberantly, "Ollie, Ollie, Oxen Free" at the top of my lungs to passing fear-filled elderly couples. Afterwards I had a Raging Cow with a shot of tequila in it...
Jim Tumor, Paranoid Schizophrenic: At the party we all had Raging Cows and celebrated by taking a slightly soggy slice of very moldy wheat bread and meticulously fashioning a quaint decorative party hat out of it for our dearest companion and pet lama, Cuthbert...
Lonnie Tingle, Murderer: Man, those Raging Cow drinks are great! I wish my life could have been as good as one of them. I guess it all went wrong when I repeatedly stabbed my parents with a dull kitchen knife because the circumcision I had when I was 8 days old went horribly awry...
Dave Candyman, Burglar: Often while enjoying the quaint bouquet of a Raging Cow, I would follow rich looking strangers at the local mall parking lot until they noticed. To explain myself I would innocently explain that I was looking for my baby brother, and at the same time, memorize their licence plate number...
Delbert Flapdoodle, Habitual Drunk: Gosh darn! Life can sure be funny sometimes. I always thought Raging Cow was an insult. It wasn't until the time my Jug and Washboard band was mistakenly booked to perform in a seedy dive in Harlem that I learned the truth...
Mac Soul, Stalker: As we relaxed on the couch, we shared a Raging Cow. I needed her to understand me. I would never hurt her in a million years! So I kept slowly massaging her delicate legs in a way that said, "Don't worry, I know we are just friends - but - if you ever want to take it further then it's fine with me." I kept waiting for her to say yes. Desperately waiting. Desperate...
Magzo Berman, Sociopath; I am taping the empty bottle of Raging Cow on my keyboard. Tap. Tap. Tap. Just 'cause I like the sound of the tapping, ever tapping, like the tapping on my chamber door. Quoth the Raven, "Nevermore!" Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha and ha!
I used to be a Mountain Dew junkie. I just couldn't last through an all night coding session without the stuff. Then I switched to Barqs Farmous Red Creme Soda. It's the elixer of life. It's smooth creamy flavor is wonderful. The best part is it's caffeine free. This means after a long night of pumping myself full of it's sugary sweetness while sitting in front of my CRTs I don't have to worry about having trouble falling asleep or waking up with a raging headache due to lack of caffeine.
Barqs Famous Red Creme Soda, I switched! Why haven't you?
I don't know which is worse, the number of "Sign me up, dude!" posts, or the cheap price you all have for selling your soul to corporate America. It's like those Tufts students who let spammers use their email accounts for $20.00 a month.
What amazes me about America is NOT that we seem to be a nation of whores, but that we are a nation of cheap whores.
Boobies never hurt anyone. - Sherry Glaser.
"The last time I had a milk-based product develop an 'attitude,' it was because of insufficient refrigeration."
Be who you are...and be it in style!
I'd never heard of Code Red until that IIS worm. Maybe that's what Raging Cow needs too.
After all, aren't they trying to do viral marketing here?
Why does Raging Cow come in bottles?
Oh, wait. That doesn't work...
check the dialy show online's clips with Steve Carell here:
w withjonstewart/videos_corr.jhtml?p=carell
:-)
http://www.comedycentral.com/tv_shows/thedailysho
click on all the ad nauseam clips to laugh and fully understand the evil that is advertising
Pfeizer will be teaming up with LiveJournal.com to test out new antidepressants for various teens. Results from the new antidepressants can be measured by the "Current mood" feature pesent on most livejournal entries.
On my way to work from the PA Bus Terminal, I walk past a billboard - "How many ways has Clear Channel reached you today?"
This has been a test. Had this been a real emergency, we would have fled in terror and you would not have been informed.
I would LOVE to see StileProject promoting Dr. Pepper.
Too bad the Goatse man is dead...
It's not as scary as what I saw a few months ago, though - a Post Office truck with a big honkin' Microsoft MSN ad on the side.
Thank God the words "powered by" were not preceeding the ad, otherwise my snail mail would be as fcuked up as my hotmail account.
Raging Cow? mmmmmm give me the crab juice instead.
All I said was who cares. But then I went to the raging cow website and I realized that I care. Now that I have read a blog of a make believe cow, I am repentant on my cynicism. I never realized how cool a cow could be once it was personafied by the art of blogging. I am thinking of getting a cowectomy, or at least a botox injection.
Please wake up people and stop thinking up stupid advertising shit. Go look at a real cow sometime. They are big, smelly and stupid but they are anything but cool.
Anyway, when I got tired of my collection and knew others were, too, I wondered if Dr Pepper would want it for their Dr Pepper Museum. Although they make it impossible to find a way to contact them, I eventually did, and was replied to with a form letter about where I can buy merchadise.
I felt loved.
I'm glad I've been so loyal.
Anyway, here is my sadly outdated page
Although I get the reference to raging bull.
Why not shorten the brand to a shorter version with greater recall: "Mad Cow".
It will sell like crazy.
You're kidding me, right? attention 99.9% of the world, nobody reads your blog! people don't even have the capacity to listen to anything but what clearchannel tells you to,jeesh.
and I even have my own blog... Nobody reads it but my brother.
I make these: http://beatseqr.com
Leela: "Didn't you have ads in the 20th century?"
Fry: "Well sure, but not in our dreams! Only on tv and radio...and in magazines...and movies. And at ball games, on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in dreams! No sirree."
"PC Load Letter? What the $@#% does that mean?!"
Nothing is cuter than an MBA putting together a "viral" marketing plan, and then holding a press conference about it. A. Spokesman has seen this before. http://www.corporatebabble.com/comics.jsp?catid=19 &contid=51
What's that got to do with reading?
> so far left because of "brainwashing" by educational institutions.
There's quite a few people who come on campus where I go to school with this attitude, I guess sent by some kind of conservative organization or talk show host or something. Anyway, if you know any of these people, groups or talk show hosts, please ask them to stop sending their people! I promise, almost none of the students are godless communists, OK, and we ignore the ones that are.
Conservatives delight in painting a dark picture of impressionable 18-year olds, away from the ideological guidance of their homes, families and churches, fresh prey for the (Democratic) professors driven mad by godlessness, liberalism and feminism, and while radio hosts and pundits patronize us, the truth is somewhat different. Its quite true that most professors are left of center, no-one denies that, but do you think we, the students, actually care? Do we spring forth from the suburbs with our eyes and minds wide open, easily manipulated by the professors into rejecting God and country? Heck, no. Here's a reality check that you can cash at your local bank: No-one cares about the professors, or their politics. We hardly care about politics at all, unless it has to do with raising the cost of tuition. Students, on the whole, have zero interest in the opinions of their professors, or indeed, the content of the course. Students have two interests: Get the degree and get out and start making money. Learning, studying, rejecting Christianity, becoming a communist, thinking heavily about politics is not high on the agenda (but getting high is). The professors can say what they want, the only thing that matters to the students is what they say about the grades.
In summary, please stop sending your people on campus. Its very irritating and patronizing, especially since its obvious that these people are pretty out of touch. Thank you.
Now, I have to go to class. I think today we are drawing pentagrams and hammers-and-sickles on the floor in goat's blood, and its going to be on the final, so I can't miss it.
"It's Dot Com!"
Hey, I can be bought. Willing to help advertise your beer and hookers, compensated only by product. Both must be fresh on delivery, one hot and one cold, you figure out which is which. Act now before I get drunk and laid and lose interest.
Shawn
Because you gotta bitch
We got a set of 'Coca-Cola' branded mixing bowls as a wedding present. I am in the process of slowly grinding the glazed-on Coca-Cola logo off the bowls. A few rubs with the flat face of the sharpening stone every time they get washed. Subtle, and it's necessary to be subtle, as my wife is influenced by the 'southern culture' or whatever that absolutely reveres Coca-Cola.
If and when she notices the slowly fading Coke logos on our mixing bowls, I'm going to tell her Coke has been late with payments for the adspace.
"...it was terrific, much better than Cats...I'll [drink] it again and again!" Now, that didn't sound forced, did it?