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Sony's Cashless Smart Card Catching on in Japan
Spasemunki writes "The New York Times reports here on the success in Japan of an RF-based, cash replacement smart card developed by Sony. Used primarily by Japan's largest railway company, the cards carry a declining cash balance (no link to your credit card or bank account if it is lost or stolen), and conducts transactions at railway turnstiles in 1/5 of a second. Mass transit remains one of the big areas for many folks where you just can't live without cash- this would be a big improvement over digging in the couch for exact change ... "
Huh? NY has had metrocard for years, it's successful, disposeable, and considered a fairly resounding success and can be linked to cash or credit, giving you a range of options, some of which are beneficial to the consumer (you can let someone else use your card free.) I guess if it has a chip though it should be cool.
:)
The token is dead. Cash is dying. off topic, the dollar is dying, in particular...
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While the money in this instance is anonymous, is anyone else reminded of those scanners from Minority Report that just "pinged" you as you walk by? I wouldn't like the idea of being forced to walk around carrying RF-emitting devices. If I wanted to, by all means, but I would rather this not become the norm, personally.
Now the banks can actually collect interest on the money in your pocket!
If you lose your card and noone else finds it, the money goes to the banks as well!
A win-win situation!
X.
We've got this for quite a few years now in belgium. All small stores have cardreaders now. Parking meters, payphones, cola machines, even movie theaters. I rarely carry cash anymore. The only disadvantages so far are that it doesn't work (yet) outside belgium, and that the readers seem to be a bit more fragile than coin-operated machines. The coke machine in our building has a crashed card reader once every 2 week. But apparently the machine resets itself every day, so the next morning they're back OK.
For the merchants, the advantage is 2fold : no cash in the store so less attractive to thieves, but also there is no permanent connection needed with the bank : the cardreader can store the balance internally, and upload a transaction log at the end of the day. This makes proton payment a lot cheaper for the merchants (payment by visa costs a percentage, and payment by bankcard costs a fixed fee)
When will I end this grieving ? When will my future begin ?
Visa and MC work because there's a single standard with multiple providers. Everybody takes Visa, nobody says "Oh, whoa, hey, we don't take the GM Visa, we only take the Wachovia Visa." So there's a massive hurdle to overcome for cash cards to really catch on. You want to make a generic cash card that people can use anywhere. But if you do that, then naturally you will want to fill it with more cash...which, in turn, makes it more risky to lose it, which makes less people want to sponsor them. Note that I don't say "to use them", because I think that people would put $100+ on a cash card and want to use it to go shopping (think of the new "gift cards" that people get for the mall). I said sponsor because once you get beyond a certain amount, if somebody loses it, they're gonna scream and say "I don't care about your policy, I demand you get me my money back."
Know what I mean? What's a good solution that that problem? I suppose the solution is for Visa to sponsor a cash card, which seems like it would be very similar to the whole "debit card" concept that caught on very rapidly once the banks were able to say "Use your checking account money just like Visa."
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Do you want these cashless smart cards to "catch on" in America too? Call them X-treme Cash Cards! Apparently the only way to get people to buy something here is to call it X-treme, Extreme, etc..., and to inform your target market that your product doesn't support terrorists. And while you're at it, give them a few designs to choose from: Avril Lavigne, Goody Mob, Dixie Chicks, and Dale Earnhardt so they can express their individuality (very important).
As soon as these things start getting stolen through violence, the sheeple will line up for their cashless laser tattoo forehead bar codes. I give it five years tops.
"I think all foreigners should stop interfering in the internal affairs of Iraq"
-- Paul Wolfowitz, 7/21/2003
I know I should have been there this time of night but we had this party, anyway, I was walking down 8th street and this guys jumps out of the alleyway, points this box at me, it had these glowing lights, like, oh, you know, those led thingys? And it went 'beep beep' - I didn't think anything of it but now my smart card is empty!! I had $89.45 in it and now it's all gone!!
try { do() || do_not(); } catch (JediException err) { yoda(err); }
.... and I can tell you first hand these are pretty darn efficient. After all, having a train pass is just for a set point A to point B, but with the Suica Card, you just use it whenever you need to. I still prefer to use my bike when I can, but when I take the train I see more and more people using the Suica card. Of course to get the card it costs about 2000 yen (20 bucks give or take) but once you have it you don't need to get another.
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