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Alternate Reality Games Grab Mindshare

An nonymous reader points to articles at the New York Times and on the BBC about online games that require a lot more audience participation and curiosity than conventional games do. "Known as ARGs or Alternate Reality Games, these immersive experiences mix real world clues, phone calls, voicemail, email chatter-bots, real people playing roles in real life and a bevy of bogus and legit websites, to create a fully rounded gaming experience that bleeds over into everyday life. With central sites like ARGN, Unfiction, and endless forums and Yahoo groups, the BBC claims that this is not only a quickly emerging gaming trend, but that it may also have real-world applications like group dynamics and problem solving. Chasing the Wish claims to already have a few thousand people worldwide playing since it opened for play on Feb. 28. One sure sign of having people's attention is the fact that it's already spawned a parody site, Chasing the Fish."

21 of 153 comments (clear)

  1. warning signs by GoatPigSheep · · Score: 3, Funny

    When games start bleeding into real life, it's time to see a psychologist.

    --
    GoatPigSheep, the 3 most important food groups
    1. Re:warning signs by anon*127.0.0.1 · · Score: 3, Funny

      Real life keeps bleeding over into my games. Who do I see for that?

      --
      I am NOT a man!
      I am a free number!
    2. Re:warning signs by knobmaker · · Score: 3, Insightful

      What's the point of playing games that aren't interesting enough to "start bleeding into real life?" Any game worth playing is worth taking seriously.

      Do you think that chess players never think about their games when they're doing other stuff? Do football players never watch a game on TV?

      You want to know when you might need counseling? It's when you display excessive concern about the mental health of folks whose hobbies you don't understand. I personally don't play computer games much, but it's not my business to criticize the mental stability of those who do. We'd all be better off if we gave a lot more attention to our own business and a lot less to other people's.

  2. Majestic? by Robert1 · · Score: 5, Informative

    Wasn't Majestic, the game released by EA pretty much the same thing? Charged a monthly fee to get calls in the wee hours of the morning, e-mails, movies, what-not. It didn't do so well, I guess customers didn't like waking up at 3 am to hear a poorly delivered line about the imminent danger they were in.

    Last I heard EA scrapped the idea since no one bothered to keep paying.

    1. Re:Majestic? by foniksonik · · Score: 4, Informative

      The full scale release was supposed to happen almost exactly when the Trade Center attack happened, 09/11/01... nobody wanted to play a game that included anonymous e-mail, fax, mail, phone calls with terrorism implications at that time...

      --
      A fool throws a stone into a well and a thousand sages can not remove it.
  3. So this is why THAT game didn't work? by foniksonik · · Score: 3, Insightful

    Does anyone else think it was the most unfortunate timing possible for THAT game? You know that one about being a 'terrorist' or 'anarchist' or anti-whatever with these types of communique experiences going on....

    It seemed like the 'killer-app', of the century, for gaming at least.

    Anyways, I'm giving up moderation for this post so be nice... ;-p

    --
    A fool throws a stone into a well and a thousand sages can not remove it.
  4. The Man Who Knew Too Little by JediTrainer · · Score: 4, Interesting

    He's on a mission so secret, even he doesn't know about it.

    One of my favourite movies. Stars Bill Murray, who's supposed to be taking part in a 'reality' spy play, but he accidentally ends up in the real thing. Hilarious!

    --

    You can accomplish anything you set your mind to. The impossible just takes a little longer.
  5. Disturbing trends in anti-individualism by AEton · · Score: 5, Interesting

    I've played MUDs and I've talked on BBSes and I've collaborated on all sorts of projects with AIM and cellphones (anyone catch the reference to "smart mobs" in the linked BBC article?). But I can't see how this could be fun, since the individual's efforts are always subjugated to solving someone else's computer-aided puzzle. The BBC article compares this online fake problem-solving effort to EverCrack, perhaps unfairly:

    Already multiplayer games such as EverQuest struggle to cope with the groups that play and the creative communal tactics used to tackle each challenge.

    But really, this isn't special. It's just people seeking an outlet for their otherwise desperate life-empty frustrations; they'd be far better off contributing talent somewhere worthwhile rather than playing with someone else's hacked-together Flash animation. It's nothing to write home about--just Internet puzzles that take away your individual exploration and innovation and replace it with someone else's idea of a good time.

    No offense, of course, intended to anyone who does in fact derive a good time from this kind of thing; but please remember if you're that desperate to express your smartness, there are much more productive and creative things you could be doing. Read... Write. Scram.

    --
    We recently had heard in the office over one of the Yellow Machine that's made by Anthology Solutions.
  6. EA already tried this... by Toasty16 · · Score: 5, Informative

    ...with a game called Majestic. Ron Dulin at Gamespot gave it a 6.7 and said "Majestic is a very passive experience, and as the novelty fades, so will your interest". The game faded after a couple of months because it just wasn't immersive enough, since you had to wait for phone calls or emails or faxes for the game to progress. It was also pretty linear and didn't take advantage of collaborative gaming. Maybe these new games can improve on that. I can imagine ARGs in which you join a government agency or revolutionary faction and work with other players on your side on different tasks set up by the game server, like collecting counterintelligence information on the internet and saboting the other team's networks and...umm, I think I let my imagination run wild there. Sorry.

  7. The NSA by srn_test · · Score: 5, Funny

    Imagine how pissed off the NSA is going to be if this sort of thing takes off. All those intercepts of evil people planning which turn out to be a couple of bored 23-year-old guys somewhere...

  8. Leisure suit Larry? by s4ltyd0g · · Score: 4, Funny

    But I don't know if If I'd like to have all those sleazy chicks calling me at work. (-;

  9. "The Game" by HeelToe · · Score: 4, Interesting

    This reminds me of The Game with Michael Douglas.

    It would be unnerving to have an experience as completely in the real world as his character did in that movie.

  10. I already play an Alternate Reality Game by Anonymous Coward · · Score: 3, Funny

    It's called "real life".

  11. Reminds me of a story by forkboy · · Score: 4, Interesting

    Funny story related to this:

    They held the Timothy McVeigh trial here in Denver in 1996. My friends and I all played Cyberpunk at a Denny's during the wee hours of the night just about every night of the week. One night we started kinda early, during the tail end of the dinner rush. In the game, we were planning this big bank heist complete with neurotoxins, automatic weapons, remote cameras, cars packed with explosives, distracting police attention by blowing up a wing of a hospital, and all sorts of other shenanigans. We were all so into it, even the waitress was tossing ideas back and forth with us.

    Well, apparently, some concerned citizen heard us plotting these things and called the police. The next night, a bunch of goons in FBI jackets stormed into the place and started interrogating us about what we were planning.

    I was like "Dude, come on...it's a game. Here are the books, here are the dice...wanna see my stats?" No legal trouble ended up coming of it, luckily, but I wouldn't be surprised if I am on some FBI database somewhere as a potential terrorist. Last year, I applied for an intership with the feds and was denied based on the background check. Considering I have no significant criminal history, I can only imagine that is what caused it. (They don't tell you why you fail, just that you fail)

    Think about my experiences, and those of Steve Jackson games, and tell me that there won't be many many misunderstandings as these things become more mainstream.

    --
    This message brought to you by the Council of People Who Are Sick of Seeing More People.
    1. Re:Reminds me of a story by jeff67 · · Score: 3, Interesting

      Use the Freedom Of Information Act to request your file from the FBI.

  12. creepy by Anonymous Coward · · Score: 4, Interesting

    I dunno, I wonder how this would effect weak-minded people who would be unable to tell where the game ended and their life and responsibilities began. I guess that's true for any game, right? But having to mentally divide your day into reality/fantasy could be difficult for some folks.

    Would would worry me is just how much leeway these companies will have with your life. And you'll agree to it all in the terms of service! Can they scare you? Send people out to beat you up? Have a woman seduce you for the purposes of the game? The mind boggles.

    (putting on my tinfoil hat and thinking into the future) I wonder if someday, people will lead entire lives (earning a living and working, getting married, etc) under the auspices of these games. Imagine having a child according to the rules of the game, raising it for the purposes of improving your "score", etc.

    It would be exactly like real life! Except .. it would be under the control of a private company! Scary, isn't it? No more constitution, no more human rights. Just whatever the company decides to put in it's EULA.

    Man, that would make an awesome movie, wouldn't it .. about a society that was actually two societies intertwined, one that was "normal" and one that was under control of a game company... has it been done?? What would the difference between this game company, and a government be?

    Interesting ideas...........

  13. A.I. by RaboKrabekian · · Score: 3, Informative

    Lot's of people have mentioned EA's failed Majestic game, but no one seems to talking about the one ARG that was a huge success: The game based around the movie A.I. It was run by Microsoft, and had a very loyal and fanatical fanbase. The fans were so in to the game that they actually changed the dynamics of the game as it went along, even going so far as to create a distributed.net-style program to sovle a puzzle that was inadvertainly left unsolvable by the team.

    Read more at Cloudmakers.org.

    --
    "Moderate drinking can help prevent amputated limbs" -- Abigail Zuger, NYTimes, 12/31/02
  14. A few other argn sites. by SuperguyA1 · · Score: 3, Interesting

    I'm one of the people totally addicted to this. Here are a few other great sites to check out.

    collective detective
    unfiction both of which are great message boards and have IRC groups.

    Some other games include l3
    search4e
    Time Hunt
    Collective detective there are also resources (irc/message) for game books. Welcome to my addiction:) Check out collective detective for many other games/resources.

    --
    "as plurdled gabbleblotchits on a lurgid bee" - Prostetnic Vogon Jeltz. (One man's humorous is another mans flamebait)
  15. Re:Did you ever consider.. by fusiongyro · · Score: 5, Insightful

    There's nothing wrong with doing things for no other reason than fun.

    This is true. But at the same time, the atmosphere in America (at least from where I'm sitting) is getting so passive that the thought of sitting down and actually doing something is really getting foreign to us. Why bother making a game, you can just wait for the next one to come out? Why bother writing? You can just wait for another novel to come out. Why bother learning an instrument? You'll never be as good as your heroes.

    The bar has been raised so far it's effectively beyond the reach of your average person, unless they dedicate their lives to it.

    Strangely enough, a lot of people like that wind up really good at games, because it's just something they find themselves in front of long enough to excel at. I think that's kind of the point of the parent poster. If instead of saying, "fuck it, I'll go play EQ" they said, "I'll spend an hour on my guitar tonight, and an hour writing, and an hour beating off" they are quite likely to eventually find themselves very good at guitar and writing. You can't help but improve if you do something enough.

    And there are two good reasons to have your fun doing something "productive" as you put it.

    1. You'll feel better about yourself. When you're laying in bed awake at night wondering what you're doing with yourself, it's easier to remember your skill with whatever you've been doing. It helps your memory ("remember when I was totally pathetic at Python? That was four years ago!"). You're not going to remember that you made it to level 30 in EQ after losing countless hours to the game.

    2. You improve the world for other people. Commercialism pervades television, radio and is a visual nuissance in basically every direction you can look. Originality is unheard of on TV and the radio. Bringing some originality to the world is something community doesn't forget. You make friends, you make fans, you grow in vision and perspective. None of these things happen on EQ, except perhaps for making friends, and you'll be lucky if you can retain an EQ friend outside of EQ.

    Also, to specifically knock EQ, I haven't met anyone yet who claims that EQ was a "pure joy." The players are confrontational, the company is disinterested, etc. At least with a pen-and-paper role playing game you're spending time with people you honestly enjoy and exercising your imagination.

    All that said, if you spend all day being "productive" I understand if you don't want to do it at night. But in my experience, we put a little too much faith in the power of money to make us happy. It shouldn't be about that.

    --
    Daniel

  16. What I like about these games by czarneki · · Score: 4, Interesting
    So far, the only game in this genre that could be called a "success" is "The Beast" -- the original secret promotion campaign for A.I. (I'm not even talking about making money. By "success" I just mean getting a large player base and keeping them interested till the end). I never succeeded in solving a single puzzle in the Beast ahead of other people, but I loved that game. Much more than the movie that it was meant to help. I've tried Majestic and the other games later on, but none of them compared with the Beast. I can't put my finger on why that is. So I'll just throw out some ideas.

    Some of the appeal of this genre is obviously the immersive aspect of gaming this way -- the way it blurs reality and the game work. Ironically, "The Beast" was also the game that had the least bit of "reality" in it -- it was more alternate than "real" I guess. The game's reality was set centuries in the future (even after the events in the movie it was supposed to promote) and so you had to make an effort to participate and put yourself into that world. Every web site in the game gave you warnings about "downgrading" itself to adjust to your primitive 21st century technology -- so there were constant reminders that this wasn't "real." There were some phone calls -- but not many at all.

    Now Majestic and the other games try much harder to be "real" -- they are set in the present, and they try to contact you in all sorts of ways. So if this immersion is the thing people are going for, then the Beast should have failed miserably...

    I think the reason these later games have not been as much a success with casual players like me has to do with how they misunderstood the reasons the AI game was successful. The AI game succeeded because it had good content. It succeeded because the writer for the Beast, Sean Stewart, was a great sci-fi novelist, and he took care to create the characters and the world they inhabited with words that suspended disbelief. Sure the graphics and everything else helped, but the writing was what really made it all work together. I can't really convey how good the writing for that game was -- but you can get a taste for it from his novels. Some of the writing in that game, such as a dialogue in words-and-pictures between a man and his slave-AI who wanted to be free, was done with more care and more evocative than anything I saw in the AI movie itself. It was really art.

    In contrast, Majestic and the new games so far have terrible content. It really looks as if the creators in these games thought flashy graphics could make up for poor writing. These games always play on a conspiracy/occult storyline that lends itself to cliches and trite tabloid-style writing. Of course, by focusing on these themes, the new games can link to a bunch of existing web sites devoted to conspiracy theories and the occult and save themselves a lot of effort (whereas the people for the AI game had to create everything for this future world of theirs).

    Therein lies the heart of the problem for me. I think the Beast worked because Sean Stewart and the team at Microsoft treated the players with respect. They did not take the lazy way out, and they backed up the flashy presentation with good, publishable, professional quality sci-fi writing, and they designed puzzles that required the knowledge of a diverse group of people with specific talents to solve (there were puzzles that drew on genetics -- and the sort of genetics that only graduate students would be comfortable with -- and puzzles that drew on the artistic ability of players to mold clay). In a word, they thought their players were interesting people with diverse backgrounds, who were very smart and had an appreciation for literary writing. This kind of respect came across in their work, and this is what it takes to keep most players interested.

    In contrast, the writers for Majestic and subsequent games were condescending to the players, and treated them as either socially inept geeks or as conspiracy-obs

  17. On immersion and teddybears.... by Ndr_Amigo · · Score: 3, Informative

    One of the first proper ARGs was The Beast, an AI marketing kinda game run out of Microsoft (although we had no idea until the very end, it was all very secretive).

    I remember getting a really disturbing phonecall at 2am in the morning (the dialling software didn't take timezones into account :) near the end of the game, from an insane Teddy Bear. It was supposed to be a prompt to recognise the sound and revisit one of the earlier game sites as new information was posted there, but it just creeped the hell out of me.

    But then again, that's one of the biggest lures of this genre - getting faxs, phonecalls, e-mails... without breaking 'the illusion of the reality'. Eg, a game which - like The Beast - is set in the future has a hard time of keeping the players immersed without accidently breaking the 'immersion' by slipping up regarding methods of communication. That's why the Internet is great for this, as it can be considered a medium that will exist for quite some time - thus providing a base for all kinds of fanciful immersion storylines.

    Majestic ran into two problems - one was that is failed miserably at keeping the player immersed. Contact from the game was simply too obvious, there -was- no chance to get spooked. Also it was badly paced.

    I'm on the team that build and runs Collective Detective, mentioned in the BBC article (I havn't read the nytimes article). We beat TerraQuest for one of the same reasons Majestic sucked - nobody took into account the Collective factor, that people will play together for fun as opposed to playing alone to win a set goal or prize.

    This particually threw Majestic off because they were not adapting to the play of the users. The Beast adapted it's pace, and threw in new elements just to keep players busy and distracted. Majestic just kind of idled, and TerraQuest threw in the towel. It's a new Genre so the main problem is, I think, the lack of previous work to help base something on.

    Of course, it also shows that commercialised games are going to run into problems in this regard. The Beast was a small "black ops" group kept under tight secrery at Microsoft. People ran into it just on word of mouth, and because the team was small (two to four people most of the time) there was a lot of freedom to quickly adapt. Majestic, and to an extent TerraQuest, did not have the ability to adapt quickly enough to stay alive. Because, I believe, partly of "Developer Bloat" and partly because the strict commercial structures governed by marketing stiffle this kind of behavior in a conventional environment.

    - Ender
    Developer Dude, Collective Detective