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Google Vs. Yahoo: When We Last Met...

I-R-Baboon writes "The New York Times has this article on the battle between the once #1 Yahoo and the current champion and #1 Google. Yahoo wants it's throne back and is ready to throw the gloves off and mix it up with Google. But can the uncluttering of their page, toning down the ads, and using some features not currently offered on Google give them their title back?" Of course, Yahoo! will have to get in line behind Microsoft as well.

44 of 365 comments (clear)

  1. pah, yahoo.com is totally useless by grazzy · · Score: 5, Interesting

    google has a clean and fast interface, i dont want to load 10kb of bloat every time i enter a keyword to search for.

    1. Re:pah, yahoo.com is totally useless by rf0 · · Score: 5, Interesting

      Google takes the its liteness very seriously. In an interview someone from google said that they kept recieving emails with numbers in it. One week 54, the next week 56. They finally worked out it was someone saying how may words appeared on the title page. Since then they've purposly kept it low

      Rus

    2. Re:pah, yahoo.com is totally useless by arvindn · · Score: 4, Interesting
      Grandparent: google has a clean and fast interface, i dont want to load 10kb of bloat every time i enter a keyword to search for.

      Parent:One week 54, the next week 56. They finally worked out it was someone saying how may words appeared on the title page. Since then they've purposly kept it low

      Have you noticed that the size of the google logo is 8.5 KB?!?

      Of course I understand fully well that google's liteness is a major factor in its favor but the point I'm trying to make is that:

      • You're downloading more than you think you are
      • The decrease in the number of words has nothing to do with bandwidth but is to keep users from getting confused/annoyed.
    3. Re:pah, yahoo.com is totally useless by yuri · · Score: 5, Insightful

      but the image isn't loaded everytime. Particularly if they return to google multiple times in one browsing session.

      So the light entry page really does help google feel fast.

    4. Re:pah, yahoo.com is totally useless by Jetifi · · Score: 4, Informative

      Google's HTML is stripped down, but the HTTP response headers on the main page are the bare minimum.


      Using livehttpheaders on the Google logo shows these HTTP headers in the 200 OK:


      Last-Modified: Mon, 21 Oct 2002 02:32:25 GMT

      Expires: Sun, 17 Jan 2038 19:14:07 GMT


      (The Expires header is probably a round number in the UNIX date format.) What this does is instructs every proxy server, squid and browser cache between you and Google not to bother re-downloading the image until 2038. Of course, you can probably make the browser override that.

  2. It's going to be tough... by caffeinex36 · · Score: 5, Funny

    When's the last time you heard someone say "Yahoo! it!" as apposed to "Google It!"

    -Rob

    1. Re:It's going to be tough... by Schnapple · · Score: 4, Interesting
      That's something interesting I hadn't thought of before. Google got all scared that the term "google" would become a verb - or at least they're tepid about the idea that it would become such a verb as to become unbreakably synonymous with "search". But Yahoo! had a series of ads with the "Do You Yahoo!?" tagline (they even got sued for the yoedeling) and they desparately wanted "yahoo" to become a verb. One wants it but can't get it, the other has it and doesn't want it.

      Of course "yahoo" was already a slang term ("some yahoo tried to sell me this...") whereas "google" is a made up word, a "beatles"-esque pun on the spelling on "googol".

  3. Remember the Labs.... by abbamouse · · Score: 5, Insightful

    Yahoo! needs to go beyond what Google offers. This is partly true because Google is #1 and "inertia" among web users matters, but this is only one reason that Yahoo! needs to get its act into high gear. The ther reason is Google Labs. Google is focusing resources on research right now (one of the reasons that an IPO would be inappropriate, since research is a risky use of money). In the long run, Yahoo! will have to compete with Google's research, since otherwise they'll be chasing a moving target. Even if Yahoo! reaches Google's standards, Google will always be ready to roll out a few more features. The question is: Can Yahoo! persuade its shareholders to back that kind of long-term commitment to R&D in today's economy?

    --
    Make cheese not war 8:)
    1. Re:Remember the Labs.... by skillet-thief · · Score: 4, Interesting
      Inertia does matter among web users, yet people can change really quickly. I'm sure that within 6 months, some upstart search engine could take the world by storm. However, I doubt that Yahoo will be that search engine, since whatever they do will be bogged down by their other commercial strategies. I guess you could call that corporate inertia.

      The other big question is whether people will start using the Google spinoff services or not. I'm not sure that many people will get beyond the initial main Google search page.

      --

      Congratulations! Now we are the Evil Empire

  4. Competition by Andy+Tanenbaum · · Score: 4, Insightful

    If Yahoo succeeds in its goal, Google will finally have some real competition, for the first time. This will only mean better search engines for us. Good luck to Yahoo. And good luck to Google. :-)

  5. ha! by Anonymous Coward · · Score: 5, Insightful

    I'm sure that one of the _BIG_ reasons for Google's success is its nearly text only nature. It works beautifully on dialup internet, which is still like 9 out of 10 people using the internet. Until Yahoo strips off everything on their page except their yahoo logo and their search box, they won't be able to "compete" with Google in the eyes of your average dialup user.

    -AX

    1. Re:ha! by heytal · · Score: 4, Informative

      And do you think that yahoo has not thought about it ?

      check out http://search.yahoo.com. It's a look and feel copied from Google, but just that the tabs are on the side, and not at the top of the search box.

    2. Re:ha! by wossName · · Score: 5, Insightful

      But that's not what Joe User gets when he types www.yahoo.com into his browser, so I doubt many people use it.

      --
      Someone is wrong on the Internet!
  6. Only thing that works... by allanj · · Score: 4, Insightful

    is returning BETTER hits than Google. I don't really care about cluttered interfaces and stuff like that, if it returns a high quality set of links. So far, I have seen nothing to indicate anyone beating Google at that game. Better semi-automatic meta-data handling would be really cool - imagine searching for, say, programming related stuff and being able to indicate this in your search, and have it actually work!

    --
    Black holes are where God divided by zero
  7. two different tools by sirinek · · Score: 5, Insightful

    I've always seen Yahoo and Google as two different tools.

    Yahoo to me is more of a catalog, when I know specifically what type of stuff im looking for, I can find a list of sites.

    Google, I put in some keywords and it pulls up pages it thinks are relevant.

    For *my* (not necessarily everyone's) purposes, Google is more useful, but Yahoo is still good and a great site. Aside from toning down the obnoxious ads, I think it doesnt need to change much.

  8. Google Vs. Yahoo vs. MS by luzrek · · Score: 4, Interesting
    NPR has a blurb about this too. IMO (nothing humble about it) both Yahoo and MS have a really big hurdle to get over. Google was the first really effective search engine, with enforceable patents on their methods. Both Yahoo and MS will have to either pay Google for its patents or come up with a completely different but equally effective technology. And any new technology will likely be tested against Google so if it comes up with different results it will be judged not as good. Yahoo and MS won't suceed in ousting Google, but they will suceed in developing new technologies so competition is still good.

    Just remember, google is now a noun and a verb, not just a number. Of course, I havn't purchased Band-Aid brand adhesive strips in a while, but I do have a five year old vat of Vasaline brand petrolium jelly (got married just under five years ago).

    --

    Galium Arsenide is the material of the future, and always will be.

  9. Its far too late in the day... by BlightThePower · · Score: 5, Interesting

    ...Google have a degree of mind-share now that Yahoo just won't be able to impact (realistically speaking). I realised the game was up when I was watching a rerun of "The West Wing" and one character told another to "do a google [search]". When your company name creeps into the language as a verb, you've basically won the battle for the foreseeable future. And yes, of course, marketing aside, searching with Google remains a far more rewarding experience than using Yahoo; less bloat and of course the superior technology behind it. Google works, its going to be hard to make me change.

    --
    Plays violent online games as: Nerfherder76
  10. no point by Joe+the+Lesser · · Score: 4, Insightful

    Yahoo! doesn't need to compete with google here, they just need to realize that most Yahoo! visitors do so for the myriad of other useful communities and services that it offers. They may have started out as a search engine, but they've become something much more. No need to try and go back.

    At least they'll be cutting back on flashy ads, regardless.

    --
    "I only speak the truth"
    Karma: null(Mostly affected by an unassigned variable)
  11. Yahoo v. Google by peterjhill2002 · · Score: 5, Funny

    Before god created google, there was Yahoo!, and that wasn't too bad. Man was able to find interesting pages by drilling down through skillfully maintained categorical organization. Than Man created the computer and said, screw this, I can write a program that can do all this for me, leaving more time for Pan-Galactic Gargle Blasters. Man said, I shall call my invention Google. In most portions of the Galaxy, Google has largely supplainted the more pedestrian Encyclopedia Yahoo!. In cases where there is a descrincy between the real world and Google, the fault lies in the real world.

  12. apples and oranges by st0rmcold · · Score: 4, Insightful


    Problem here is, yahoo and google are apples and oranges.

    Yahoo is a marketing website which "happens" to have a search engine. They offer news, weather, articles on anything and everything, and banner ads.

    Google is on the other side of the fence, it's only a powerful serach engine, "THE" search engine, and that's what people use it for, you'd don't google for the latest news or weather, even for ads, you google for results.

    I don't think yahoo can compete in the search domain, so I don't think they should be fighting for the engine side of it, cuz theirs sucks in comparison, really badly. They should work on marketing to the people that could actually care about yahoo's setup.

    Googlers won't budge until you give them something faster and better. (or you brainwash them the ms way)

    :P

    --
    Posting useless rant since 2003.
  13. KISS by thomasiomichelangelo · · Score: 5, Insightful

    56k users don't want to load adverts etc. while Yahoo says they're going to use text ads mostly, they're still going to have them (if related), google is fast even for narrowband. While Yahoo seems to be still concentrating on how much profit they're making out of their search primarily, and secondarily on their users, google seems to the other way round.

  14. Re:Ads. by gad_zuki! · · Score: 4, Funny

    >First of all, Google does not have ADS as far as I know.

    Oh man, lets at least pretend text ads work. Anything to keep the gifs and flash away.

    Try:

    "Oh yes, text ads are great! I click on them all the time!"

  15. Re:Ads. by FyRE666 · · Score: 5, Insightful

    First of all, Google does not have ADS as far as I know.

    Well that comment just proves how well Google has managed to weave ads into their result pages without alienating/annoying people! It's a pity that more sites don't take the hint and remove the pop-up/pop-under/flash-within hell that drives people away from their pages.

    The ads that REALLY drive me nuts now are those f*cking embedded Flash animations that appear over the top of the content I'm trying to read! Who, honestly, thought those would be a good idea? Better still, who actually ever lets one of those ads play out before hitting the (usually randomly located) close buttons?

  16. ugh....FUCKTARDS! by the-dude-man · · Score: 5, Insightful

    ...Moreover, Yahoo is trying to distinguish its search results by including information from its array of other services, many of them not offered by Google...

    correct me if i am wrong...but isnt the *lack* of these nifty little *features* that are suppose to distinguish search results what made google so popular in the first place? Why is the concept of simplicity so hard for major sites to understand?

    ..For example, someone searching for "Yankee scores" will see the results of the most recent Yankees game in addition to a list of baseball sites...

    yes that is cute isnt it? but i wasnt looking for a list of baseball sites, i was looking for the yankees scores, yet yahoo cluttered up my search results with *extras*. Screw it, i am going to go search this on google.....

    Everyone is trying to compete with google by intergrating new features an innovations into their sites. Google does one thing. It searches. Thats what search engines are for, search on the critera i give you, and give me the results. Its very simple. Google has an 84 linux box cluster and they index about 4 billon sites with it. When i do a search, it looks at that, formats the results so they look nice..and gives them to me. Why does every single company that tries to compete put more into it?

    I think we all know whats going to happen to this.

  17. Re:nope. by Lumpy · · Score: 4, Insightful

    The problem is that Yahoo CAN'T match Google without completely gutting their business model and starting over. Yahoo has significantly less hits per search than google and if they are still doing that stupid-idea of manual reviewing of each entry to the database as they once "proudly" flaunted they are completely doomed.

    If they can do better then that is great, but I highly doubt it unless they have a major trick up their sleeve the google engine cant be beat. (Yahoo is also rife with "paid placement" and forced placement so that a page that really shouldnt' be on the first page of returned results shows up there... making a search engine completely useless as soon as they start taking money for preferred placement.

    what's next? the phone company offiering me a chance to get my name listed in the front of the book before the A's? that would make the book useless in a short time, same way it makes yahoo useless.

    --
    Do not look at laser with remaining good eye.
  18. I doubt it, but maybe. by revmoo · · Score: 4, Insightful

    If they can make yahoo lightweight, fast and effecient, as well as accurate, then *maybe*, but even then, if they do all that, they still have to give people a reason to switch over, which would be hard.

    As far as ads, as long as they are the unobtrusive text ads, I see no problem with them. Just the other day I was searching for a shell provider, saw a google text ad for what I Was looking for, looked at the site, and purchased their service. If it had been an annoying banner ad, there is no way I would have even thought about buying their service, but because they made an effort to be straightforward, and not try any sneaky tricks(I.E. Those popups that spawn more popups, etc). I good about buying service from them.

    --
    I would expect such blatant racism on Fark, but on Slashdot? Mods please ban this asshole.
  19. When to use Google or Yahoo! by KC8SWY · · Score: 5, Informative

    All search engines/technologies have their own purpose.

    If I am looking for a companies website and it isn't companywebsite.com, I would use yahoo and enter the company name. Once in a while It works for topic searches.

    If I am doing a general search, I used to use Excite or Lycos. I have moved to google as my search engine of choice for a few reasons.

    1. Google searches embedded formats (PDF, MSWord, Etc.)
    2. Google is fast and clean
    3. Free
    4. Google has cached versions of pages for when a site has been /.'ed.
    5. Google's rankings are not based on keywords but rather who links to the site.
    6. Picture search
    7. News search
    8. Usenet search
    9. Preferences for setting # of results p/page

    Yahoo! has a long way to go despite the extra services they offer (chat, games, auctions).

  20. text browsing. by rf0 · · Score: 4, Interesting

    Sometimes when out on the road I like to use a text browser or the browse on my phone. Trying to use yahoo is a horrible expierence. The small screen is busy and hard to see where one thing ends and other starts. Google on the other hand looks like google. Simple and quick

    Also wap.google.com provides a way to browse the real web over wap. Also things like the google API just make it a much nicer platform. However it would be nice to have some competition for google just so they make it better

    Rus

  21. Re:Kah Kha by teko_teko · · Score: 5, Funny

    #1 result for "search engine" in google: google.com
    #2: yahoo.com

    #1 result for "search engine" in yahoo: google.com
    #2: yahoo.com

  22. Re:Ya-who? by Nick+Harkin · · Score: 4, Informative

    and a little register hack which allows me to type

    G ........

    in my IE search bar to search for ....... on google. :P


    REGEDIT4 [HKEY_CURRENT_USER\Software\Microsoft\Internet Explorer\SearchUrl\g] @="http://www.google.com/search?hl=en&ie=UTF-8&oe= UTF-8&q=%s"

    just copy and paste that into a notepad doc, and save as a .reg

  23. The number 1 thing I need is trust. by Futurepower(R) · · Score: 4, Interesting


    "And I don't see Yahoo to be the ones to do that."

    I agree. To me, the Yahoo people seem completely different from the Google people. Google people respect the needs of others. Google cooperates with the needs of their customers. Google people care for themselves and me at the same time.

    My experience is that Yahoo managers are abusers, basically. For me, the feeling of Yahoo is that they think they are more intelligent than me, and that it is entirely acceptable for them to take advantage of some shortcoming or weakness that I might have so that they can make more money.

    With Yahoo, I often see advertisements that imply that I'm stupid. One ad I just saw urged me to borrow money to redecorate my home. Another wanted to sell me car insurance, but only if I replied before April 15. With Yahoo, there are lots of "Special Offers". I just saw a link masquerading as a dialog box. When Yahoo shows that it cannot be trusted, then the good services that the company provides become far less valuable to me.

  24. byte misers by Spy+Hunter · · Score: 5, Interesting

    Have you ever used "View Source" on the google homepage? To shave bytes, they have used one-letter variable names and removed almost every nonessential space and newline. Take a look sometime, it's impressive (and confusing).

    --
    main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
  25. Making It Pay v.s. Making It Work by akadruid · · Score: 5, Interesting

    One simple reason why Google have taken the lead is the focus shown by Yahoo on making their ideas pay back a profit.
    This policy has resulted in a switch of public opinion. People no longer want pages crammed with content covering every possible spectrum. The new generation of surfer can cope with the idea of a search engine, a news portal and a web-email provider on seperate sites, allowing them to choose the best of each.
    It's a bit like asking a hi-fi enthusiast whether he prefers an integrated system or a seperate cd-player, amplifier and speakers.
    The average surfer has grown up, and Yahoo has been left behind.
    Just my thoughts...

    --
    "Those who cast the votes decide nothing; those who count the votes decide everything." (attrib. Joseph Stalin)
  26. Google use by "the masses" by lvdrproject · · Score: 4, Interesting
    I'm not sure how relevant this is, but....

    Granted, a lot of computer-(mostly-)illiterate adults ("the masses", as we call them) have started using Google as their search engine of choice, as opposed to Yahoo! or MSN or Excite, but i've learnt recently that teen-agers and smaller children haven't begun to follow this trend so much on their own. I'm in eleventh grade, and only the two or three computer-literate students at my school actually use Google. Everyone else uses Yahoo!. Similarly, my brothers and sisters, all of whom are below the eighth-grade level, use Yahoo! (and "Yahooligans" or whatever) for their searches for school projects and games and what-not (one of my youngest sister's favourite pastimes is to search Yahoo! for something like "fun games", and then proceed to download every ad-ware/spy-ware Java-based puzzle game she can find). I'm willing to bet (by observation of some of my brothers' and sisters' friends, and how they use the computer(s) when they come over) that this isn't just isolated to the students at my school and my siblings, but rather is a wide-spread phenomenon, at least in this area.

    I'm not exactly sure what i'm getting at, but i guess if Google wants to fight Yahoo! in this battle that Yahoo! is evidently intent on winning, Google may want to hook some of the younger audience, who haven't quite figured out how advanced Google can be. They're attracted to Yahoo! (i'm guessing) because of three things:

    (01) Yahoo! Instant Messenger is a semi-common instant messenger (not as much so as ICQ/AIM/MSN, but i know a couple persons that use it), and i'm willing to bet a good portion of Yahoo!'s search engine users uses it mainly because of its association to Y!IM.

    (02) Yahoo! Mail is probably the second-most-common free e-mail service among "the masses". While i personally hate it (i'm a Hotmail person myself), i know many persons (including teachers) that use Yahoo! Mail instead of Hotmail. I don't know why, but they do, and i'm willing to bet that a good portion of the search engine users comes from that as well.

    (03) Finally, Yahoo! does a lot of stuff to appeal to the younger audience. They have "categories" or whatever, evidently to make finding things easier (i've always found it stupid myself), and they use lots of pictures and colours that (i'm assuming) kids like. And that Yahooligans thing. Google is just kind of plain-text, and for us, that's great, but for some people, that's a symbol of unprofessionalism.

    In any case, just some thoughts. I'm not saying that i want a Google Mail or a Google Instant Messenger or anything like that (i certainly don't), but maybe that's something for Google to think about.

    On a related subject, i always used Infoseek before i perfected my Google skills. But then they were bought out by Go. Does anyone remember Infoseek? :(

  27. Re:nope. by nanojath · · Score: 4, Insightful
    Agreed. The whole point is that Google distinguished themselves AS a search engine... and the minimalist interface and understated, clearly delineated text ads reinforce that idea. Yahoo!, on the other hand, was all about being a portal. When you hear Yahoo! you do not think "search," at least I don't. Never did, frankly.


    I went to Yahoo's front page just now (first time in a LONG time I'd been there) and what did I get: jobs, chat, travel, ads, directories, ads, news, ads, groups, ads... It's a mess, frankly. A positive assessment would be "one stop shop," which is I'm sure what they want me to think, but my reaction is "you can do twelve things at once but they're all badly done."


    A few cumulative hours of research and a well-organized favorites list makes a Portal completely redundant. Yahoo! would never exist if they tried to start up today with their business model. What they have now is name recognition, leftover juice from the bubble, and a certain amount of inertia.

    --

    It Is the Nature of Information to Transgress Artificial Boundaries

  28. Look at it from their perspective by SanLouBlues · · Score: 4, Informative

    Without even considering end-user benefits, the extreme space-saving efforts still make sense. Sure, google might serve 9k of data to each user. But if they were serving 10k instead, and they got 200 million hits a day, that's 200GB of bandwidth saved daily. And, whoever you get your connection from, that's a few bucks . . .

  29. New features include tracking where you click!!! by Fapestniegd · · Score: 4, Interesting

    Why does a search for "linux" return a link to:
    http://srd.yahoo.com/S=2766679:WS1/R=1/K=linu x/SS= 82593/OCS=82532/H=0/T=1049724247/F=e248244e7fc465e 82c9bf12c25f246e6/*http://www.linux.org/
    Instead of
    http://www.linux.org

    And It wasn't even the frelling first result It was behind the directory and sponsored links.

    So Let me get this straight Yahoo, I have to dodge your directories *and* sponsored links, I get my privacy invaded. Sounds good where do I sign up?

  30. Search Engine or portal? by muffen · · Score: 4, Interesting

    My start-page is http://my.yahoo.com. Still, I can't remember the last time I used yahoo for searching anything. I think Yahoo is great when it comes to reading news, looking at stock, getting travel advice or looking at book reviews. However, at searching the web, I like google.

    Maybe yahoo should try to compete with google. Instead, they should focus on what they are good at, being a portal! Yahoo IM is also great, and that is also another component they could try earning money on (create a corporate version of it etc.).

    To be honest, I wouldn't mind Yahoo getting a little bigger though. Even though google is pretty good, some competition never hurts!

  31. Re:Kah Kha by spot35 · · Score: 4, Funny

    Google search for "The Worst Search Engine" comes back with MSN as the third entry. A couple of days back it was the first entry.

  32. Weblogs by The+Ape+With+No+Name · · Score: 4, Insightful

    if only google would allow us to ignore blogs. Man, does searching suck now. Half of some of my searches produce blogs. in other words, they produce hot-air from people who consider linking to other blogs "proof."

    --
    Comparing it to Windows will be a moot point, since El Dorado is going to have a 40% larger code base than XP.
  33. I just love this by bigberk · · Score: 4, Funny

    After so many years of 'web programming' advancement, the big guys are coming around full circle and striving to simplify the appearance of their web sites.

    "Whoa! Look what I discovered. We can do this without an image map"...

  34. Google CAN be beat... by moterizer · · Score: 4, Insightful

    One word: "stemming"

    Google's 1st Place position is well-deserved but not unassailable. If you want to one-up Google you won't do it by adding new features or slimming your GUI's. You need a more powerful query language. The future championship will not go to the s-engine with the biggest index but the one with the sharpest scalpel.

    Google's PageRank pocket knife is great (unsurpassed, even). But I still get several hundred hits on any given search. That's too many. Yet I have a hard time whittling that down (given Google's 10-word limit) because my queries end up looking like this:

    "(search | searching | searched) (engine | engines) (image | imagery | images) (graphic | graphics | graphical)"

    when what I REALLY want to say is :

    "search* engine* (image* OR graphic*)"

    An engine that could add stemming (or, better yet, regular expressions) to Google's PageRank precision could certainly take the throne.
    --

    When they finally put web interfaces in my brain, will the popup adds cause migraines?

  35. Google still not W3C-compliant... by SlashChick · · Score: 5, Interesting

    Unfortunately, Google's home page is still not W3C compliant. They don't put in a doctype, which is the first problem, and few of the HTML tag attributes are quoted, resulting in 53 HTML errors.

    I'd be much happier if they added 100 bytes or so to the page to make it completely W3C-compliant -- it's not that hard to do, and it would make them have one more bragging right over Yahoo and the others.

  36. Re:Correction. Google is not a made up word by Schnapple · · Score: 5, Interesting
    And the reason that you won't find references to mathmatics when you google "Google" is because that's not how you spell it.

    "googol" is the math term. "google" is an intentional mis-spelling of the math term.

    And I never got the idea of "beat"les, I just figured Lennon was trying to be silly.