Should Apple Buy TiVo?

st. jude writes "In a story over at Business 2.0, John Battelle says yes. As the man who made music downloading legit, maybe His Steveness can conquer Hollywood's loathing of the PVR next. As a lover of both my TiVo and my Mac, the thought makes this dreamer drool ... TiVo + Mac = iTV ... two great tastes that taste great together? Or just another version of a long-rumored geek fantasy that's as silly as the iWalk?" Although, if it means per-show payments, I'll pass.

Comments

I dunno...

[HebrewToYou]

Is it really necessary for Apple to begin incorporating all these 'traditional,' and I use the term loosely, media devices into their collective? I'm as big a fan of Apple as they come -- I just think that at some point they might be stretching themselves thin. It's not a stretch for Apple to tackle television recording as the next big thing. I'd just rather they spend their time doing something a bit more related to the field of personal computing. But hey, maybe we'll see the return of those Apple TV/Tuner cards like the one in my Ancient Performa 6320. Those were pretty nifty....when I was in middle school. ;)

A very good couple.

[zbowling]

The idea is a very exciting to think about. With Apple's track record with working with Unix based products (Tivo being Linux based) and very great history of graphics processing (I haven't worked at a TV station yet that could say that haveing Windows machines is better then having a majority of Macs in the graphics and video departments) the match would be perfect.

Apple also has a histroy of being the underdog with the more soild product and bug free product. I could see Tivo really changing with support from Apple, and maybe a bunch of new features. Apple would benifit in fighting the OS wars again if it owned Tivo. As it has done with products in the past, (such as the I-POD) make them intergrate with only their product (at least at first). I don't know anyone who can't say that the I-POD being only useable on Mac at first didn't help sales of the Mac in at least the smallest bit.

A down side you might see is a change in the policy to allow commerical skipping. Being a larger company with its own active interest in commericals might be compailed to retract some of the ease of this feature. On the other hand it might not because of the competition from SonicBlue's ReplayTV which from what I hear alread has better commerical skipping technology that detects commericals and automaticly skips them. (I own a ReplayTV 4500, which has this feature. From what I have heard, Tivo allows you to manually skip.)

I would buy a Tivo if Apple bought them. I'm a dedicated UNIX/Linux (former Mac user as of 1994), who programs for Windows at work. My interest in Mac is comming back now with their dedication to designing such a soild product.

I'm for an Apple owned Tivo. Its better for everyone (expect Micro$oft, hehehe).

I am sure TiVo is good technology...

[pretentiousPPC]

but really, tell me exactly who is willing to buy a nearly $300 box and then pay $14 a month after that for it to just work properly, and for the the privilege for all of there TV viewing habits to be sold off to marketers? People who are, are stupid, and the company that thinks that this is a decent business plan is even stupider.
Apple's not stupid, and they wont be touching a subscription based company, BTW isn't iTunes suppose to be so great because it isn't subscription based?

At this very moment MS has the technology to just roll over TiVo within the year, they have the Xbox, WebTV, and Windows Media Player, toss all of this into box added with the usual MS marketing and you got a killer app. that will kill TiVo and all the other PVRs at the moment, and anyone in the industry should know this and would balk at attempting to go up against it--everyone except for the likes of Sony.
Sony is the only one with the resources, name, and establishment to beat MS to the punch, too bad for TiVo, Sony likes to keep things in house and won't be knocking on there door to buy them out.

Re:I am sure TiVo is good technology...

[duggy_92127]

...but really, tell me exactly who is willing to buy a nearly $300 box and then pay $14 a month after that for it to just work properly, and for the the privilege for all of there TV viewing habits to be sold off to marketers?

<raises hand>

It's pretty obvious to me that you've never really used a TiVo, nor even looked into the privacy issue. First of all, "my info" is never sold to anybody; aggregate info is sold to networks. TiVo can look at its users' usage as an anonymous whole and say things like "this commercial was watched by 80% of the people" or "only 30% of TiVo owners recorded that show." This hardly gives the network any info about ME.

Second... simply put, TiVo will change the way you think about TV, and depending on how much TV you watch, can literally change your life. I just gave one to a friend as a wedding gift. She was worried she'd just turn into a couch potato, but she says it has had the opposite effect: instead of having to be home when a particular show is broadcast, she can arrange her own schedule and watch the show when she has time. TiVo has freed her from the shackles of network scheduling, and she spends more evenings out with her friends now.

But all that aside, it's just a better way to watch TV. How often to you bother to record a show so you can watch it later? With a TiVo, you can do it in seconds, and no worries about finding a tape or anything. It just there, and it just works.

Of course, in many instances, you only have to do that once. Hear about a new show coming up, might be worth watching? Set up a season pass. Your TiVo will record every episode, even if the network moves it around. You can do this weeks in advance, and only remember the new show when you see it in your TiVo list of shows. Even if the show sucks and you erase the season pass, at least you got to see it.

Of course, we use season passes for everything: grab all the episodes of the shows we like, or always keep a couple "I Love Lucy" on the list so we can watch them when we're doing something else in the living room.

Not to mention wishlists. I thought Amy Smart was pretty cute, so I told my TiVo to grab any sitcom episode that she was in. It found a couple Felicity and Scrubs episodes, which was cool. In fact, I so liked the Scrubs ep that I threw in a season pass for it; we'll see how some other ones are.

Many of these activities you cannot do with a VCR and a TV Guide, or it would take hours of poring over the text and programming the thing, not to mention the tapes. With the TiVo, it's all wrapped up in a truly easy-to-use on-screen GUI. It really is the beginning of the next generation of television.

At this very moment MS has the technology to just roll over TiVo within the year, they have the Xbox, WebTV, and Windows Media Player, toss all of this into box added with the usual MS marketing and you got a killer app. that will kill TiVo and all the other PVRs at the moment...

It was called Ultimate TV, and it bombed, and TiVo never even blinked. Thank you, please play again.

Doug

Re:And

[jlower]

You think TiVo is available worldwide now? You can't even use it in Canada.

Re:This would be silly

[WatertonMan]

While this is true in theory, in practice it isn't. There isn't an equivalent to iTunes for PVR for the Mac. There are some opensource Linux projects that have been ported. But in terms of UI they suck. (At least based upon what I've read and seen) You could in theory use iMovie and pipe the video through your camcorder. But that loses most of what makes a PVR cool - i.e. easy timed recording.

There also is limited *good* hardware for the Mac. Yes there is EyeTV and I know some people love that. Personally I'm not sure I like it as much as a stand alone PVR. I came close to buying one but didn't.

This really is a place Apple could clean everyones clock with. Especially if they had a HDTV version.