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Licensing Music For Games Big Business

Thanks to an anonymous reader for pointing to a Billboard/Yahoo story discussing licensing music for videogames. As the article states, "Facing an industry-wide decline in mechanical royalties, music publishers and songwriters are increasingly turning to a new revenue source - video games." Although specially-composed soundtracks (a better way to go for a more integrated audiovisual experience?) are also discussed, licensing of existing songs seems to work as a"..flat-fee buyout that can range from $1,500 for a song from a new artist to $20,000 for six songs from Elvis Presley", with royalty-based licenses the 'holy grail', potentially bringing artists a great deal of money if their songs are featured on million-selling games.

38 comments

  1. Gamers and Elvis... by Anonymous Coward · · Score: 0

    Not many gamers I know would care for Elvis songs in their games.

    1. Re:Gamers and Elvis... by rkz · · Score: 1

      I know a lot of gamers are into their game music but am I the only one who goes into sound prefrences and turns that crap off so I can listen to my own MP3s?

    2. Re:Gamers and Elvis... by PainKilleR-CE · · Score: 4, Insightful

      I know a lot of gamers are into their game music but am I the only one who goes into sound prefrences and turns that crap off so I can listen to my own MP3s?

      It depends on the game for me, and the music in the game. The first time I play through a game I almost always leave the soundtrack intact. If I'm playing online I usually turn the music off completely, and only play my own music if I'm not trying very hard to do well in the game. The only game I can think of at the moment in which I've replaced the music when I'm playing single-player is Project Gotham Racing, which was just screaming for a good rock/metal soundtrack, and allowed me to run the songs from the hard drive so I don't have to choose between the game and the music for the stereo.

      Some games have soundtracks that add to the games, and those I rarely change, others detract from the game, and quickly get the shaft ;)

      Still, I think any game developer that accepts a royalty agreement for music on their games is getting shafted, because obviously some percentage (if not all) of the gamers are going to give the music the boot. The people that really like the music and can track it down will most likely buy it on a CD, for which the artist should be paid royalties. The article even quotes industry people discussing releasing game soundtrack CDs, and the (sometimes disgusting) practice of releasing 'special edition' versions with the sound track CD bundled with the game after the game has shown to be a good seller (I call this sometimes disgusting because it's often the only way to get the CD and some amount of gamers will buy the special edition even if they already have the original; note that I have no problems at all with developers/publishers releasing a special edition along side the original release, only the whole 'after its successful' part, which the movie industry seems to have really jumped on, especially with XMen 1.5 and the new Fast and the Furious release to promote sequels).

      --
      -PainKilleR-[CE]
    3. Re:Gamers and Elvis... by GigsVT · · Score: 1

      The question is, since you bought the game, you paid for the music, so why bother paying for a seperate soundtrack? You already own the music.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    4. Re:Gamers and Elvis... by qengho · · Score: 1


      I the only one who goes into sound prefrences and turns that crap off so I can listen to my own MP3s?

      The only game whose soundtrack I always left alone was Quake I. Reznor's incredibly creepy soundtrack was critical to the atmosphere of the game.

    5. Re:Gamers and Elvis... by rkz · · Score: 1

      I'll take note of your recommendation and give it a whirl with it on, thanks. I've got a feeling I might have been missing out on some cool stuff.

    6. Re:Gamers and Elvis... by qengho · · Score: 1


      I'll take note of your recommendation and give it a whirl with it on, thanks.

      I've ripped it to iTunes. It's great mood music (for when you're in a really pissy mood). Would probably work as date music for goth chicks, too.

    7. Re:Gamers and Elvis... by PainKilleR-CE · · Score: 1

      Convenience? Most console games don't play well in my CD player, and even most PC games don't, either. In the best case scenario, assuming that a PC game ships with red book audio (or red book quality audio, which is at least as rare as red book audio any more), I could copy it to a CD-R, which some of my CD-playing devices can handle, while others can not (because they're the CD player equivalent of stonehenge).

      --
      -PainKilleR-[CE]
    8. Re:Gamers and Elvis... by rudib · · Score: 1

      Hell yeah... Roll track 9, Focus, fire up a powerful subwoofer (not that $100 computer shit) and watch the house shaking :) Incredible 25-40Hz mayhem, non-stop.

      I can't wait what Reznor will cook up for Doom 3... The leaked alpha has freakin' crazy sound effects! No music in the alpha, tho... :/

  2. WTF? by Tickenest · · Score: 3, Insightful

    An article about licensing music in games and not a single mention of GTA?

    --
    This is the NFL, which stands for "Not For Long" if you keep making those bulls*** calls.
  3. Royalty Based License cost more than money by engineerdude · · Score: 5, Funny

    "Not only do we require $20,000 to license "Heartbrak Hotel" Giant, you must bring to Graceland......A Shrubbery!!!!!!!"

  4. My personal preference by Bagels · · Score: 5, Insightful

    I've always preferred music composed specifically for the game, by someone actually on the staff (particularly Yasunori Mitsuda in Chrono Trigger/Chrono Cross or Koji Kondo in all of the Zelda/Mario games). For certain kinds of games - specifically, RPGs or adventure games - music with vocals in it just wouldn't sound right. I can't imagine the latest pop song in Sonic, for example! Still, for certain kinds of games (Tony Hawk) it seems to work well enough - the music there is just an accompanyment, as it only has to set the mood for the game in a much broader sense.

    --
    --- Bwah?
    1. Re:My personal preference by Anonymous Coward · · Score: 0

      Actually, there are RPG's on the market with vocal soundtracks, specifically Final Fantasy X, Kingdom Hearts, and Dark Cloud 2 come to mind, with their vocal J-Pop themesongs (actually, FFX doesn't have a J-Pop themesong, but there's one in the middle of the game). I'm not entirely sure how well this has worked, but I think it ultimately depends on the quality of the song.

    2. Re:My personal preference by NanoGator · · Score: 1

      "I can't imagine the latest pop song in Sonic, for example! Still, for certain kinds of games (Tony Hawk) it seems to work well enough - the music there is just an accompanyment, as it only has to set the mood for the game in a much broader sense."

      Think of it this way: Setting. Britney Spears wouldn't belong in Sonic the Hedgehog. It would, however, be appropriate in GTA 3. The game's a simulation, and the more it does to remind you that you're driving your car, the more successful it is. I have a few CDs of a local radio station's best moments. I've actually considered ripping the discs and making them available in Vice City. Heh that would have been an interesting experience...

      There are some games, though, that this type of music would clash with the setting. You wouldn't play a Star Trek game with Will Smith's latest rip-me-off rap in it. It would be distracting because it doesn't fit within the setting of the game.

      I'm not arguing with you, just fleshing out what you were saying a bit. Picking music for a game is like designing a level for a game. It's another aspect of it.

      --
      "Derp de derp."
    3. Re:My personal preference by s0nicfreak · · Score: 1

      Actualy, a composer of a j-pop band (Dreams Come True) did the music for Sonic 1 & 2, and the music played at the ending of Sonic 2 is the bgm of one of their songs...

    4. Re:My personal preference by mandalayx · · Score: 1

      try madden 2003. at the beginning, I couldn't stand many of the songs. now, I love them...

      after you play for 40+ hours, they get pounded into your head. a positive association if you will. plus, I don't know if there's even an option to turn them off...

    5. Re:My personal preference by ryanr · · Score: 1

      Setting, exactly. I've got Vice City, and the music is just one more little touch that gives it the perfect 80's feel.

  5. Game soundtracks? by J_DarkElf · · Score: 4, Interesting

    Many games have always had good music, just look at the C&C series -- some of those tracks I still have in my playlist.

    But real soundtracks for games? Offhand, I can only think of few games where the music so impressed me I bought it: 'The Longest Journey' is the most recent example, but the 'No One Lives Forever' games also had good music which really added to the experience, the original songs were exactly like the 60's songs of the world Kate Archer is supposed to live in.

    As for licensing existing music -- how many games really fit with such music? There's only so many GTAs. I'd be willing to bet most movies have an original soundtrack, or at least a number of songs written especially for the movie. Why should another visual medium be more suited for 'recycled' music?

    The article mentions 'Enter the Matrix' as an example of a game with a soundtrack, but I can't say the music of movie or game really did something for me.

    Games are just like movies: those with great soundtracks are those where the soundtrack has been conceived as an integral part of the product from the start, but most only seem to have had some ambience painted on, perhaps with one good theme at most.

    If more games come with complete --and original-- soundtracks, that will finally be a reason to buy the deluxe editions again: all too often I preorder a 'special edition' only to find some cheap addons.

    1. Re:Game soundtracks? by DavidLeblond · · Score: 1

      I have to agree about The Longest Journey. I still listen to that CD. Awesome music for an awesome game.

    2. Re:Game soundtracks? by slaker · · Score: 1

      Understand that my interest is in Classical music, so I can't really debate the merits of most game music in the same way that a fan of (insert pop musician here) can but...

      (Also, I won't touch console games, so I can't talk about those, either).

      Quake, the first one, was absolutely perfect. The soundtrack was really even more evil than the game, for crissakes. I wish someone would do a REAL Cthulhupunk game to do that score justice.

      Descent, the first one, was magnificent. It was all MIDI, but hearing it on a GUS or an AWE32 with enough samples loaded in, it just blew me away. At that point not everyone had sound hardware, but the guy doing Descent was doing stereo effects and working AMAZINGLY well with wavetable hardware.

      My personal all-time favorite: Mechwarrior 2. I worked a job with the wife of one of the lead programmers. When she saw that I was listening to MW2 in a discman, she got ahold of the composer and got me a real CD of just the audio tracks. There are a couple of autographs on it too. I can't read them.

      Interstate 76, made at about the same time as MW2, is also pretty cool. They got a good simulation of a mid-70s funk on that disc, and I'm pretty sure it's original music for the game.

      In contrast, I had the opportunity to play GTA:VC a while ago. I found myself stealing cars so I could listen to the commercials on the radio - the in-game (licensed) music wasn't all that interesting - nor was the game, truth be told, but the commercials were hysterical.

      I've never heard a game with a simulation of classical music I would consider interesting or appealing. Odd thing, that. I imagine jazz fans must have similar frustrations.

      --
      -- I wanna decide who lives and who dies - Crow T. Robot, MST3K
    3. Re:Game soundtracks? by spike+it · · Score: 1

      seems like rock bands can profit from this the most. most of the video games i've seen have rock/alternative songs in them.

    4. Re:Game soundtracks? by rudib · · Score: 1

      I'd say that Bill Brown's music is something that resembles film music, which supposedly resembles Classical music :)

      Soundtrack for C&C Generals is amazing. The GLA (terrorist) parts sound like Black Hawk Down and USA parts sound like The Rock/Gladiator ... Oh yes, Hans Zimmer. :)

      Rogue Spear series is also scored by Bill Brown, and is awesome as well...

      Oh, and classical music in games: Mafia and Medal of Honor. Aaaaaah....

  6. Game soundtracks! by lightspawn · · Score: 4, Interesting

    An article about licensing music in games and not a single mention of GTA?

    Never mind that, how about Rob Zombie / Dragula? Remember 2-3 years ago when that track appeared in every other game?

    In Soviet Japan, game soundtracks are big business, just like movie soundtrack - the best known example is the Final Fantasy series (dozens and dozens of CDs!).

    My personal favorite: Xenogears/Xenosaga.

    Check out, say, GameMusic.com for the original Japanese overpriced releases or find the China/HK knockoffs in any number of places.

    Warning: Extremely geeky. You do NOT want your [potential] girlfriend to catch you with these CDs.

  7. Tpyo by JorenDahn · · Score: 4, Funny

    ...potentially bringing artists a great deal of money if their songs are featured on million-selling games.

    Whoops, typo. Here's the fix:

    ...potentially bringing the RIAA a great deal of money if their songs are featured on million-selling games.

    --
    Blatant self-promotion: Jerek.net
  8. I hope this doesn't get overused, by Rellik66 · · Score: 1

    last thing I want to see is N'sync or Christina Agulera making game music.

    I most certainly hope good quality composers make the game music


    On a side note, one of the better places to listen to game music is GamingFM. But beware of the Sonic Arcade tracks.

    --

    Too many zeros, not enough ones

    1. Re:I hope this doesn't get overused, by smorky · · Score: 1

      What about more games like Britney's Dance Beat?? ;)

    2. Re:I hope this doesn't get overused, by recursiv · · Score: 1

      First of all N*sync and Christina Aguilera aren't composing their own music. You probably already know this. I take issue, however, with your assertion that the composers of their music are not quality composers. I think they are some of the most talented composers on earth.

      Whoa! Hold on a second! Did I just say I like Christina Aguilera's music? No. Not at all. But the composers of much pop music, such as Max Martin, are completely capable of making mousic I like, though they frequently don't.

      A lot of pop music composers can make their music sound like anything. That is an incredible talent and they use it making that music which will bring them the most money. Now, not everyone with this talent produces pop music, but the best pop composers could make music that sounds like anything.

      If they chose to, I'm sure they could easily make music that you would love the shit out of. They just choose not to because there's less money in it.

      Also, just because you don't like N*sync and Christina Aguilera, don't think that you haven't been categorized by some marketing department somewhere. Yes, that's right, someone somewhere knows exactly what you like too.

      --
      I used to bulls-eye womp-rats in my pants
    3. Re:I hope this doesn't get overused, by Rellik66 · · Score: 1

      Well, I don't know much at all about the music biz, so I would not know who composes their own music and who are just performers of pre-written music.

      I guess what I really meant was that I would not like to see the over-hyped artists recording game sound tracks.

      --

      Too many zeros, not enough ones

    4. Re:I hope this doesn't get overused, by Dachannien · · Score: 2, Interesting

      I think as far as PC games go, the game industry will find that pop girl/boy band listeners and game players are largely disjoint sets. I would be less surprised to see crap music showing up in weaker game offerings for consoles, though. Hopefully, marketers are smart enough to realize that forcing inappropriate music in their games will cost them a lot of sales.

      Also, there are quite a few really good composers out there writing original music for games. Jeremy Soule has had some stellar offerings in Morrowind, Icewind Dale 1, and other games. I always thought the tracks for Final Fantasies 8+ were really good, as well (though mp3s rather than sequenced music would probably have made 8's music a lot better). As for metal, industrial, and techno, a lot of racing games have had decent track selections.

    5. Re:I hope this doesn't get overused, by BIGmog · · Score: 1

      Britney's "Oops I Did it Again" can also be found on Dance Dance Revolution 5th Mix.
      Appropriate for the game? Sure.
      Appreciated? Not at all.

      --
      V O T E F O R M O G
  9. If you think that is big business by Enrico+Pulatzo · · Score: 1

    you know nothing of big business. 20 grand is an insignificant sum in industries of billions.

  10. Wipeout by Profound · · Score: 2, Informative

    The wipeout series had an excellent (if you like dance music) soundtrack. Underworld, The Prodigy, Fluke, Leftfield.... I find the beats help me maintain focus and get good times.

    1. Re:Wipeout by BIGmog · · Score: 1

      Too bad Sony ruined the first Wipeout by replacing all the euro techno with Sony garage bands.

      --
      V O T E F O R M O G
  11. I hope this doesnt work for RIAA either. by bkedelen · · Score: 2, Insightful

    Considering the incredible independant talent out there (ex. Alex at www.cynicmusic.com) who probably require much more reasonable fees for their content, and help support people who the industry has not "discovered" (or choosen not to discover) yet, I would suspect that if a publisher made a post on ./ and asked for quality independant musicians, the publisher would get more than enough contacts to make their project fly at a fraction of the cost.
    -Benjamin "Durandal" Edelen
    bkedelen@yahoo.com

  12. Christina Agulera by s0nicfreak · · Score: 1

    did a song in Dead Or Alive Xtreme Beach Volleyball.

    Thankfully, you can replace it with your own music...

  13. Prices are messed up. by Anonymous Coward · · Score: 0

    Thos eprices don't make any sense.

    Let's say I wanted to license Smash Mouth's "All Star" for my movie. I want to tie it into my merchandising. Like in Shrek, or Mystery Men. I can see how that would be pretty costly. A lot more than that piddly $1500 fee they mention. More like $30K or so.

    An Elvis song on the other hand... What is that worth for a movie? Certainly not worth more than "All Star". I mean think about it. Does "Devil in Disguise" get you as excited about seeing a movie as "All Star"?

    The Elvis songs in Lilo and Stitch were cute, but that's about it. There's no way I'd try to promote a game or movie off those songs. So why are THEY worth $3300 per song and more recent songs which people enjoy more are worth less?

    I can also see how it would make sense as a developer to pay $2K to license say "All I want" for Crazy Taxi. The song was used to give the game a certain feel, and attract gamers to the arcade machine. In addition that was a big budget game.

    But what about all the othe rgames out there? What if I want to have a bar somewhere in my game, which plays an elvis song when the player puts a coin into a slot machine? A point where many players will never get to, and even fewer will ever think to use the jukebox? It doesn't make sense at all to pay $3300 for THAT. But they do that sort of thing in movies all the time, where someone is simply playing a song in the background in a fairly unnoticeable manner.

    For those sorts of uses, those prices are outrageous.

    And forget about being able to license any tunes if you're a shareware author with those prices!

    Hell I can pay someone to produce an original song for less than half those prices. There's lots of bands that wouldn't mind licensing their stuff for less than that. Why support the evil music industry when you can support smaller independent perhaps even local bands?

    Besides. Who wants to hear music they already know every time they play a game during the game? I don't. I thought the songs in Wipeout were totally ANNOYING. And the gameplay of Wipeout was sucky too. It was clearly designed to be flashy and ignore the gameplay because the physics of the ships in that game felt like total crap. Everyone bought into the hype of it's art beign designed by famous designers and the music being licensed from sony.

    In fact I'd go so far as to say that Sony is unfairly competing with other developers when they do that stuff. As Sony, they can use as many songs as they like at little to no cost, because they own both a game and music business. That's not fair to me the small PC game developer who would have to license music from them at $2-$3K per song. And they could refuse to license me the music if my game competes with theirs.

  14. Hit me by Rutje · · Score: 1

    How about Britneys 'Hit me baby one more time' for the UT2003 soundtrack?

    --

    I want my karma, and I want it now!
  15. Other retailers of import soundtracks also by Webapprentice · · Score: 1

    CD Japan (www.cdjapan.co.jp) provides much better selection and service. It is advised that you buy multiple albums, because Express mail shipping is fairly expensive. You can choose airmail if you're money-strapped.

    Also, a good site that sells import game music is CocoeBiz (www.cocoebiz.com). Their selection is smaller, but they carry some things the other retailers don't, like the soundtrack to Okage and Metal Slug 3. They also have official English translations of certain game composer sites, like the ones of Motoi Sakuraba (Star Ocean, Valkyrie Profile) and Noriyuki Iwadare (Lunar, Grandia).