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Red Hat To Drop Boxed Retail Distribution

An anonymous reader writes "Red Hat, the leading American distributor of Linux, is abandoning the retail channel, the company is expected to announce Monday, says this story in Linux and Main. Non-Red Hat developers will be given a greater role in deciding what's in upcoming Red Hat distributions, too."

37 of 386 comments (clear)

  1. Hmm... by The+J+Kid · · Score: 3, Interesting

    Wonder why this is?
    Has it anything to do with the KDE Klash? (Not likely though)

    Or is it just that this way they don't loose as much money?

    The latter, in my opinion (humble as it is) is the most likely. Of course, it could be something completely different.

    --
    Moderation: +4. Modded 70% Funny and 30% Overrated. 100% Saturated.
    1. Re:Hmm... by MrResistor · · Score: 4, Interesting

      Has it anything to do with the KDE Klash? (Not likely though)

      From reading the article it does seem likely that the KDE thing is part of the issue, since customizing of packages is one of the major things that's going to change.

      I'm sure that the money they lose on boxed set is a major consideration as well.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
  2. This is not a good move IMO by UndercoverBrotha · · Score: 4, Insightful

    When someone is ready to try an alternative to Windows, its much easier to pick up the CDs rather than wait hours for a public download to finish...and lose the enthusiasm for a change in OS.

    --
    Solid!
    1. Re:This is not a good move IMO by Anonymous Coward · · Score: 4, Insightful

      Ya really think so? I can't think of a better way to annoy a customer than to sell them something that they later find they could have downloaded or legally copied for free. Of course this assumes you realize that the "value proposition" of included support is worthless when anyone can ask any number of helpful people in any number of Linux forums.

      Red Hat clearly aren't making money in the retail channel and it makes no sense for them to be there.

    2. Re:This is not a good move IMO by RestiffBard · · Score: 5, Insightful

      a few comments.

      1. anyone that doesn't have access to a distro of linux is entirely unlikely to buy one off the shelf. More likely they know an über-geek already that got them into Linux or they bought it at Barnes and Noble with a huge book with 5 different flavors, what have you.

      2. This strikes me as being a genius idea. Putting those boxes on the shelves is in no way cheap. Do you ever see Red Hat flying off the shelves? Only when its time to replace the box with the next version.

      3. Red Hat makes their money in providing service and support contracts to big companies. Not the little guy.

      This is a money thing. removing the shelf space issue is good business sense. It might tick you off but it will make investors happy.

      --
      - /* dead coders leave no comments */
    3. Re:This is not a good move IMO by UndercoverBrotha · · Score: 5, Informative

      "Red Hat clearly aren't making money in the retail channel and it makes no sense for them to be there"

      You "may" be right, perhaps instead of being stocked at CompUSA, they need to go the Suse route.

      "ask any number of helpful people in any number of Linux forums"

      I have never used direct support from Red Hat, but when I was new to Linux, some of my most basic question were met with impatience and arrogance, or haven't you tried "this" yet, when I had no idea how to do, "this". It was only after tinkering a bit on my own and asking an somewhat intelligent question were the board or irc channels helpful, paid tech support on the other hand, will hold your, er.. hand, for the most basic questions

      --
      Solid!
    4. Re:This is not a good move IMO by MrResistor · · Score: 4, Insightful

      When someone is ready to try an alternative to Windows, its much easier to pick up the CDs rather than wait hours for a public download to finish...and lose the enthusiasm for a change in OS.

      I agree with you, but there are other distros that cover this marketspace. Mandrake is probably the most popular newbie distro, though my personal preference is SuSE (and yes, I do mean for newbies). There are numerous others with retail presence as well, like Lindows, TurboLinux, etc.

      I don't pay that close attention to the others, but I very much doubt that SuSE will be giving up on the retail market any time soon. Their free online distro is not the same as their boxed distro, and that differentiation probably helps their sales. Truth be told though, everyone I know who uses SuSE buys the box for the kickass manuals. I don't know anything about the quality of Red Hat's printed documentation, but I suspect that's the main thing that would be missed.

      In my experience, anyone who is ready to try an alternative to Windows is going to be more turned off by the price of a boxed set than the amount of time it takes to download ISOs.

      --
      Under capitalism man exploits man. Under communism it's the other way around.
    5. Re:This is not a good move IMO by UndercoverBrotha · · Score: 5, Interesting

      "In my experience, anyone who is ready to try an alternative to Windows is going to be more turned off by the price of a boxed set than the amount of time it takes to download ISOs."

      I didn't realize Windows XP....was only $89(Oem)...this makes it even harder for the boxed product of Red Hat to sell...Joe Consumer would probably opt for a more known name anyway and its advertised ease of use, but when he wants to write a simple document is when he pays the piper!..after reading some of the comments and checking the price of both Boxed products, perhaps it does indeed make sense for RH to leave the shelves....

      --
      Solid!
    6. Re:This is not a good move IMO by gidds · · Score: 4, Insightful
      Your points are valid, but assume that Linux won't really grow; in particular, that it won't grow beyond those techies who already know about it, and their immediate family and (trusting) friends.

      So far, that's probably not too far from the truth; but many folks expect or want it to spread farther. Shelf space is valuable advertising space, at the least; if people buying M$ products &c can see that Linux is a 'real product', with a large shiny box and everything, and that XYZ Computer Store is stocking it, then that gives it a certain cachet and respectability that may help it grow beyond the spotty-geeks-and-illegal-downloads that some are trying to tarnish it with...

      It also makes it much easier for those who aren't on broadband, which includes a sizeable number of techies, as well as a much larger number of non-techies.

      --

      Ceterum censeo subscriptionem esse delendam.

    7. Re:This is not a good move IMO by phalse+phace · · Score: 5, Interesting
      Putting those boxes on the shelves is in no way cheap. Do you ever see Red Hat flying off the shelves? Only when its time to replace the box with the next version.

      Agreed. At the officesupply "superstore" where I work, no retail boxed version of Red Hat (prior to version 9) has ever sold very well. At the most, we'd sell maybe 2-4 copies. Then they'd just sit on the shelf for months until the next version came out. Then rinse, repeat. Same with Mandrake, until we stopped carrying them.

      But oddly, ever sinice version 9 came out we've sold about 10 copies, if not more. But if you compare that to the number of MS Windows we've sold, it's something like 10-1.

    8. Re:This is not a good move IMO by Feztaa · · Score: 4, Insightful

      You seem to be forgetting one thing: Red Hat is not Linux. Red Hat is but one of many distributions of Linux.

      SuSE and Mandrake will still have boxed sets on the shelves for people to buy.

    9. Re:This is not a good move IMO by letxa2000 · · Score: 3, Informative
      I can't think of a better way to annoy a customer than to sell them something that they later find they could have downloaded or legally copied for free.

      Are you kidding? I'm in Mexico right now and there aren't any "on the shelf" copies of RedHat anywhere near here, so I'm downloading RedHat9 as I write this via my 256k DSL. It's going to take about 7 hours per CD. I would definitely pay $50 (or whatever) if I could walk down to the local store and pick up a boxed set even if I know I can download it for free.

      The point isn't that it's not available in Mexico. The point is that if they're going to abandon the boxed set that means people in the U.S. are going to be in the same situation I'm in now. And it sucks. Downloading 2GB of ISOs is a big deterrent for someone that is kind of thinking about switching OSs. Even having to figure out what to do with the ISOs is going to be a challenge for many of them.

      I agree with someone else in this thread--it's probably not a good idea. Having your product out on the shelf gets you known and in front of consumers. They may not buy today, but they may buy (or download) in the future. Having RedHat disappear from the shelves could very easily mean, "Oh, where's RedHat? I guess it folded. Oh well" to the average consuemr that might just be starting to hear something about Linux and/or RedHat.

  3. Effects for other players by Anonymous Coward · · Score: 4, Insightful

    Perhaps this may be a boon for MandrakeSoft? The novice home user who only wants to casually look at Linux or who lacks broadband might feel more comfortable going to the store to get Linux CDs.

  4. Well by Anonymous Coward · · Score: 3, Insightful

    If it keeps them effective, cool. This part concerns me though:

    --
    The company hopes that the changes help to overcome the long lead time needed to produce boxed sets. With a six-month release cycle, and with the rapid pace of Linux development, many packages shipped on CD are obsolete before they ever reach retail shelves.
    --

    Kinda valid, but sounds more like their boxed versions simply aren't selling that well. Not blasting them by the way. I always buy my Linux distros just to support the company, and this is the now only company I get my Linux distro from. I trust they won't go away...

    1. Re:Well by Chicane-UK · · Score: 4, Insightful

      I can understand what they are trying to say. I've seen Red Hat for sale in places that perhaps it shouldn't be (like Virgin Megastores, propped alongside normal commercial software). The problem is that the versions they have sat on the shelves are always hugely out of date, and are not likely to work with a lot of more recent hardware out of the box. I believe they had RH 7.1 when I was there last, compared with the current version of 9.

      And if places like Virgin are trying to sell something like Linux to the general public (I can't imagine most regular Linux users would be buying out of date and overpriced box sets from a music & video games store), an 'old' version is going to have a Linux newbie bringing it back because it trashed their brand new Gateway PC.

      I think perhaps this is for the best.. I just download Red Hat ISO's through the 'Instant ISO' thing on the Red Hat Network anyway!

      --
      "Hey! Unless this is a nude love-in, get the hell off my property!!"
  5. Bad move PR-wise by k98sven · · Score: 5, Interesting

    I think Red Hat is making a mistake.
    There is enormous PR value in having a retail product available, even if it is not particularily profitable.

    Example: Ericsson is widely known as a "cell phone manufacturer". Actually, they make very little money off selling consumer products like cell phones. Ericsson has always made its money off the sales of system hardware. (switches and whatnot)
    But it's the consumer products that have given them brand-recognition, and that is worth a lot.

    I think Red Hat should take note of this.

    1. Re:Bad move PR-wise by IamTheRealMike · · Score: 3, Insightful
      Very few people buy the boxed sets. People are comfortable with cell phones, it's an entirely different market - there is plenty of competition and little lock in. People are aware of these facts.

      Operating systems are different. The vast, vast, vast majority of people use whatever comes with their computer. Those who wish to try something different, are by definition not mainstream. The problems with the boxed sets are many - they are expensive and complex to produce, and are rapidly obsoleted at a rate most people would not be happy about.

      Basically, with the increase in broadband penetration it becomes increasingly likely that if you want Linux, you either have, or know somebody that has a fast link, so you can download the ISOs.

      I expect you will still be able to buy CDs of the distro, just that you will have to get them from online shops.

      Anyway, IMHO this move makes sense. RHL is no longer a "product" as such, certainly not one that makes money. It would seem to make sense to make it more a community thing - after all, in terms of software freedom it's just as good as Debian.

      I'd be a bit worried that it might stagnate though - I hope Red Hat still take a lead in developing it. Would BlueCurve have happened in a community driven distro? Probably not. Yet I still like it.

  6. Downsizing... by mark_space2001 · · Score: 4, Interesting
    The changes will begin with development lists being made public, and will be followed by return of package maintanence to the developers themselves. Currently, packages are "handed over" to Red Hat developers, who then tune them for inclusion in a particular version. Under the new system, developers will maintain control of the packages.

    This sounds like they are downsizing some of their workforce to me. Yes, I know that the article said this move was to improve release cycle times but it sounds like they are just plain getting rid of the retail line and there will be some layoffs too as certain people are no longer needed.

  7. It's a Good Thing by mikewren420 · · Score: 5, Insightful

    Red Hat was probably hemorrhaging cash in the consumer retail arena... so rather than continue to fight a loosing battle, they're regrouping and doing what works for them.

    It's a novel conect in the IT economy.... focus on what actually makes your company money, and dump what you loose money on. Red Hat isn't a Microsoft... they don't have the capital to piss away to maintain market share. They *need* to focus on what makes money.

  8. Re:oh yeah? by Anonymous Coward · · Score: 4, Informative

    1. Mandrake: 46.02%
    2. Red Hat: 21.33%
    3. SuSE: 18.67%
    4. Debian: 5.33%
    5. Corel: 2.66%
    6. Caldera: 2.66%
    Others: 3.33%

    Linux World Magazine
    June 2003

  9. Acutally a good move - service oriented by stonebeat.org · · Score: 5, Insightful

    Red Hat is provider for Linux OS for the Enterprises. They want to concentrate more on the RH 2.1 Advance Server, and not waste too much time on the retailing the distribution.

    Moveover since the developers will be actually the one doing the packaging as well, Red Hat's job will become in including those packages in their ES/AS/WS distributions. Making the developer list open to all, will in-turn help them making their ES/AS/WS services better.
    They want to be a service oriented company, rather than a product oriented. And this is the only Open Source Model that will survive.

  10. Re:Makes sense.... by mrscorpio · · Score: 5, Insightful

    Most people who use and enjoy Linux and want to keep it going do, in fact, "shell out money" for a box set. I put my money where my mouth is; I buy every x.1 Mandrake release and am a Mandrake club member. I also just purchased the definitive guide, even though I think it's a little overpriced, the shipping is too high, the discount for being a club member isn't very much, and the entire book is available to club members (like myself) as a .pdf.

    If you particularly like a certain distro and use it for day-to-day use, I suggest you do the same if you want it to survive. Or if it's something like Gentoo, give them the amount it would cost if they had a boxset once a year or so, which would be about $60.

    Chris

  11. Re:Can't possibly be right by Alan+Cox · · Score: 5, Interesting

    Of course its always rather likely it isn't right. This is slashdot after all. The real story is naturally a little different.

  12. And The Winner Is... by Nick+Driver · · Score: 4, Funny

    Who's the leading distributor period?

    I believe that would be www.linuxiso.org

  13. Was going to happen sooner of later by ToasterTester · · Score: 5, Informative

    When took one of RH's training classes a few years ago the instructor was telling us that less then 10% of RH's income is from the distro and they would drop it if they could. It was only a marketing tool for them. That most of RH's income is from support, training, and custom development.

    Then look at RH's support model they are like Sun they don't want to deal with the lower tier customers, they only want to deal with the large corporations. Guess you could say Red Hat is turning into a traditional Unix company.

  14. This doesn't really matter... by ElGuapoGolf · · Score: 4, Interesting


    Let's face it, RH is *NOT* targeted at the types of users who are going to pick up software at Best Buy and CompUSA. Even people who want to try linux are going to be put off by RH.

    It's just not desktop/home friendly. No flash, no mp3 abilities, and GNOME, while much improved, isn't quite there yet. (File selection dialog, you know it)

    This means that the only distro you're going to find at BB and CompUSA is going to be SuSE, at least until or if Mandrake ever manages to find another retail distributor.

    RH is choosing to concentrate on the business space. Which is good, since their efforts there are somewhat lacking. (RHAS is dreadful, but with improvement it'd be decent)

  15. Re:Betting the Farm? by big+tex · · Score: 5, Interesting

    I buy the boxed sets, at least every other release. Yes, it's kind of silly, but I like having the "real" CD. It just looks sexier that way.

    Vote with your wallet and all of that. Remember, the busisness world counts sales, not people.

    Also, I don't program, so it's my way of giving a little back to the nice people at SuSE for sponsoring KDE developers and the like.
    I may not have a stall in the Bazar, but I can bring doughnuts to share. :)

    --
    I think I need a new sig here.
  16. Re:Can't possibly be right by Alan+Cox · · Score: 5, Interesting

    There are a collection of things happening the first of which will be officially announced monday. Suffice to say that Red Hat isn't crazy enough to leave people unable to obtain software on CD, nor is it going enterprise only..

    You will however have to wait until Monday

  17. Microsoft take notice by techstar25 · · Score: 3, Interesting

    The first thing I thought of, is "Why doesn't Microsoft distribute electronically?"
    For instance if someone buys a retail box of XP today, they get the original release without the most current bug fixes for the OS and IE. It seems it would be more convenient if they could just purchase a completely updated and fixed version of XP online and just download it. I'm sure they won't do it, because there are plenty of reasons not to, many of which have been mentioned by other posts here already, but nonetheless, it would be nice to have that option.
    Personally, I would never buy a retail box of Linux because I always the very latest, and I can get that in a downloaded iso(usually).

  18. Out of Sight, Out of Mind. by Picass0 · · Score: 4, Interesting

    I hope RedHat knows what they are doing, because they are going to make themselves invisible to many of the middle management who make buying decisions on software.

    And flame me all you want, but what is bad for RedHat in most ways is bad for Linux. They are the lead flagbearer, like it or not.

  19. Clearly, this will hurt Linux by Ravenseye · · Score: 5, Insightful

    Every time I buy a boxed set at CompUSA, I see people watching and I know they're wondering about using it. Certainly, they're seeing that people DO buy this "Linux thing" they've been hearing about. At work, people grab the box...or the manuals and comment on how neat it all looks. They claim to be surprised at how much you get in the package, thinking that only MS can do stuff like that. When vendors come in, I purposely leave the materials laying around and I always get a question or two about where our "commitment" is to Linux, usually followed by a resigned sigh as they realize that they'll have to adapt or lose. Red Hat is seriously underestimating the power of that box, and Linux will suffer because of this.

  20. Re:Can't possibly be right by Sponge+Bath · · Score: 5, Funny
    You will however have to wait until Monday

    I happen to have the scoop now, for those who can't wait:
    Red Hat has been taken over by aliens from Perseus Omicron 8. Future releases will be forcefully installed by tentacled monsters on all machines in existence to enslave the pathetic humans...

    and they will drop RPM in favor of apt-get.

    Remember, you heard it first on /. and that is a pretty good source.

  21. Re:Can't possibly be right by stefanlasiewski · · Score: 3, Funny

    I for one welcome our new tentacled overlords.

    --
    "Can of worms? The can is open... the worms are everywhere."
  22. Re:Not accurate by Havoc+Pennington · · Score: 3, Informative

    The headline is inaccurate. The information that will be released on Monday is regarding the development direction of Red Hat Linux. Further information on the retail product line will be forthcoming closer to the product launch plan this fall.

    Havoc Pennington

    Red Hat, Inc.

  23. Re:Can't possibly be right by Alan+Cox · · Score: 5, Funny

    The aliens is belivable, the tentacled monsters are believable, but apt-get.. ;)

  24. Re:This is RH saying the Linux Desktop Doesn't Exi by RestiffBard · · Score: 3, Interesting

    First, the Linux Desktop doesn't exist. It's a myth.

    Second, all that advertisement comes at a price.

    Third, anyone that is going to be coming to Red Hat for a server solution isn't going to base their decision on the fact that they saw a box copy at Wal-Mart.

    Fourth, there are thousands of magazines that do quite well without having a single newsstand presence.

    Fifth, the very fact that a year of telephone support is supposed to be a big buying plus is insane. The average consumer isn't going to jump and buy based on that. That would most likely scare them off. You might as well put a warning on the box saying, "This software is so incredibly difficult for the average person to use that we include a year of free tech support after which you'll still probably need help and buy three of four books on Linux at exorbitant prices if you're still using the software after a month."

    --
    - /* dead coders leave no comments */
  25. Hey guess what by autopr0n · · Score: 3, Informative

    Can order CDs from cheapbytes most of the distros they have are less then $6.

    --
    autopr0n is like, down and stuff.