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Microsoft Wants to Project "Cool" Image

Posted by michael on Saturday October 4, 2003 @12:32AM from the it's-cool-to-get-viruses dept.

rocketjam writes "C-Net is reporting that Microsoft is working to get their products placed in popular TV shows like Fox's "24" and HBO's "The Wire" as part of a push from executive Jim Allchin called 'cool form factor'. Like MacDonald's recent hip-makeover marketing efforts, Allchin wants to engender a hip, consumer brand image for the company which is largely perceived as an enterprise software company. Microsoft would like to capture some of the cachet that Apple Computer has among the fashionable and Hollywood tech elite."

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OMG WTF LOL BBQ by i_am_syco · 2003-10-04 00:38 · Score: 0, Offtopic

Can't M$ just leave Apple's limited marketshare where it is? :::sigh:::
Re:Cool can't be manufactured by rokzy · 2003-10-04 00:47 · Score: 0, Offtopic

on the "dancer floor" ?

well, at least you sound hip and trendy ;-)
Re:I can see it now... by Trolling4Dollars · 2003-10-04 00:52 · Score: 0, Offtopic

Damn! Two points for Viceice!

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Un-news
Re:MS in South Park movie by Sunnan · 2003-10-04 01:47 · Score: 0, Offtopic

Didn't Preacher do that earlier?
Re:Microsoft paying for what's free to Apple by teamhasnoi · 2003-10-04 02:41 · Score: 0, Offtopic

+1. My 15" PB shipped today. :)