Microsoft Wants to Project "Cool" Image

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Microsoft Wants to Project "Cool" Image

Posted by michael on Saturday October 4, 2003 @12:32AM from the it's-cool-to-get-viruses dept.

rocketjam writes "C-Net is reporting that Microsoft is working to get their products placed in popular TV shows like Fox's "24" and HBO's "The Wire" as part of a push from executive Jim Allchin called 'cool form factor'. Like MacDonald's recent hip-makeover marketing efforts, Allchin wants to engender a hip, consumer brand image for the company which is largely perceived as an enterprise software company. Microsoft would like to capture some of the cachet that Apple Computer has among the fashionable and Hollywood tech elite."

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Is that illegal??? by Mod+Me+God · 2003-10-04 00:38 · Score: 2, Informative

It is illegal to place products in both terrestrial and satellite TV in the UK... although this story revolves around the US, this would have serious legal implications (based around subliminal advertising which the UK has very strong laws about) if these TV shows were ever exported.

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Re:Yet.. by __past__ · 2003-10-04 00:52 · Score: 4, Informative

Don't bother... There are ~30 critical updates for IE that you'll still be missing.

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Programming can be fun again. Film at 11.
Re:Newest 24 by Ohreally_factor · 2003-10-04 00:58 · Score: 2, Informative

Noah Wylie

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It's not offtopic, dumbass. It's orthogonal.
Re:Microsoft paying for what's free to Apple by BensonLeung · 2003-10-04 02:03 · Score: 2, Informative

Seinfeld, for the first few seasons, had a Mac Classic. He used it in a couple of episodes actually... A little later on he got it replaced, but NOT with a Windows machine...
He actually has (presumably his own) 20th Anniversary Macintosh ( a black flat panel Mac with a Bose sound system and cost $10,000 back in 1997 ). It was there till the series ended. He never had a windows machine on his desk.
No by Xenex · 2003-10-04 02:17 · Score: 2, Informative

It is illegal to place products in both terrestrial and satellite TV in the UK
No. Not at all.

The BBC can't, though. But the BBC isn't everything.
From the horse's mouth by craw · 2003-10-04 03:24 · Score: 3, Informative

Here is Apple's info about product placement.

The article is kind of dated, but the fundamentals still hold true today.
Re:Care to cite a reference to that ? by brianosaurus · 2003-10-04 06:20 · Score: 2, Informative

Apple has an article about it. Its an old article, and its on Apple's site, so make your own conclusions. But it is a reference :)

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Re:About time... by Sj0 · 2003-10-04 12:54 · Score: 2, Informative

If you think the music industry today fosters fucked up, unique music, you must have missed the 80's...and 70's...and 60's...

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It's been a long time.