Microsoft Wants to Project "Cool" Image

rocketjam writes "C-Net is reporting that Microsoft is working to get their products placed in popular TV shows like Fox's "24" and HBO's "The Wire" as part of a push from executive Jim Allchin called 'cool form factor'. Like MacDonald's recent hip-makeover marketing efforts, Allchin wants to engender a hip, consumer brand image for the company which is largely perceived as an enterprise software company. Microsoft would like to capture some of the cachet that Apple Computer has among the fashionable and Hollywood tech elite."

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Re:Newest 24

[sacherjj]

No, he would have another person with an Intel box that completes the task faster and the world blows up because Macs can't keep up. :)