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Fortune Magazine On Google Growing Up

prostoalex writes "Fortune Magazine runs a pretty long story on Google, but instead of the usual exultation over PageRank algorithm and Larry-and-Sergey biographies, we get a different message - is Google growing up, and is trouble brewing at Google? Here's Fortune's description of the pre-IPO days: 'Google has grown arrogant, making some of its executives as frustrating to deal with in negotiations as AOL's cowboy salesmen during the bubble. It has grown so fast that employees and business partners are often confused about who does what. A rise of stock- and option-stoked greed is creating rifts within the company. Employees carp that Google is morphing in strange and nerve-racking ways.'"

301 comments

  1. Good grief by Threni · · Score: 1, Redundant

    >is Google growing up, and is trouble brewing at Google?

    And can we get a 2000 word story out of it?

    1. Re:Good grief by Anonymous Coward · · Score: 0, Funny

      wc results:
      word count: 115
      character count: 678
      please post more precise posts next time.

    2. Re:Good grief by Anonymous Coward · · Score: 0

      Agreed, that's the story.

      But the article itself...
      word count: 3841
      character count: 22642
      Good grief

    3. Re:Good grief by mattjb0010 · · Score: 2, Funny

      Well I don't know about Google growing up, but trouble brewing is at Google.

    4. Re:Good grief by Anonymous Coward · · Score: 0

      It's just slashdot, most slashbots can't count past 3 anyways. The so-called "editors" can't count past 2 since that's the most cock any one of them can cram into their hole.

    5. Re:Good grief by Anonymous Coward · · Score: 0

      Remember boys & girls: Microsoft owns Fortune and every other business magazine. Having more money than anyone else in the world can get you your own issue of the Economist. Watch Fortune's pages for excessive Microsoft advertising.

  2. So what we need really is.. by caston · · Score: 3, Interesting

    An open source search engine run by a business with an open source business plan. We should trust closed source business plans as much as we trust closed-source software.

    --
    Beings aspergers AND pulling chicks... I enjoy the challenge!
    1. Re:So what we need really is.. by caston · · Score: 2, Interesting

      Stupid as I may replying to my own topic, but Nudge looks like it may be a good plac to start. Anyone know of any others or have more ideas? http://www.nutch.org/docs/en/ regards, Chris

      --
      Beings aspergers AND pulling chicks... I enjoy the challenge!
    2. Re:So what we need really is.. by danheskett · · Score: 5, Interesting

      Nope.

      Believe it or not, there are some applications that CANNOT BE EFFECTIVELY OPEN SOURCED.

      Open sourcing a search engine would 100% guarantee absolute junk for results.

      If I had access to the code behind PageRank, I could guarantee my clients get excellent pacement. Same with other people. Honest people who just put up a website/page would be left in the dust by spammers.

      Other examples where obscurity is the ONLY security:

      1. Code that states/federal revenue services use to flag accounts for audits. This code, in the public, would instantly destroy the revenue stream of the government. Accountants with programming skills could determine *exactly* what limits they could test and get away with. Every return filed would be for the maximum amount that the code would allow without triggering and audit.

      2. Fraud detection code used by credit companies, service providers, etc. Armed with this code crackers would have free reign over credit cards and online payment systems. Exact patterns of usuage could be setup to guarantee that fraud flags would not be triggered.

      3. Code that determines which passengers get flagged for pre-flight searches. Armed with this information criminals could fashion profiles that guarantee they will not be probed in-depth.

      These four examples destroy your silly notion. Open Source is not a magic pill. A truly open source version of Google would be a useless tool within a matter of weeks, if not days.

    3. Re:So what we need really is.. by caston · · Score: 0

      Thank you for your reponse. The open source business experiment doesn't guarantee success. It is for all practical purposes an experiment.

      --
      Beings aspergers AND pulling chicks... I enjoy the challenge!
    4. Re:So what we need really is.. by pubjames · · Score: 3, Insightful

      Believe it or not, there are some applications that CANNOT BE EFFECTIVELY OPEN SOURCED.

      Open sourcing a search engine would 100% guarantee absolute junk for results.


      Believe it or not, this would depend on HOW YOU DO IT.

      I seem no reason why search engine technology couldn't be open sourced if it was approached in a sensible way from a technical viewpoint. After all, the technology of the internet itself is all open source, and yet we don't really get problems with companies trying to fiddle that software in their favour (for instance, randomly deleting packets from their competitors).

    5. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      what a load of arse. So if I took the google source code, set up my own site (called ArthursGoogle.com) and skewed it so some companies are favoured, how does that affect google? or DavesGoogle.com? or any other version. Just because the code is open does not mean that it will be changed from underneath you - you simply use the code that YOU want.
      And when users discover that ArthursGoogle.com favours certain companies, they will go to DavesGoogle instead.

    6. Re:So what we need really is.. by david.given · · Score: 5, Insightful
      Other examples where obscurity is the ONLY security:

      1. Code that states/federal revenue services use to flag accounts for audits.

      So change the code. Stop using hard limits, which is a stupid idea anyway, and start using score-based heuristics. The weightings aren't part of the code-base anyway, so analysis of the code won't give you much. Apply a random factor so the edges are fuzzy. People are going to try and find loopholes in the code and avoid audits anyway --- let 'em. If your code is good, the only way they can avoid audits is by not doing anything that requires auditing. Which is the whole point.

      2. Fraud detection code used by credit companies, service providers, etc.

      3. Code that determines which passengers get flagged for pre-flight searches.

      Exactly the same things apply here. Hiding the problems doesn't prevent the problems. All it will do is prevent you from knowing the problems exist. Make the algorithms public and you can see the problems --- yes, they can be exploited, but they can also be fixed far more quickly, and improving the algorithms is the correct solution.

      If Google released their source code, then yes, evil people could find loopholes and exploit them to artificially boost their rankings... but non-evil people, finding those same loopholes, could work out how to close the loopholes and submit the changes back for inclusion in the running code base. The end result? A better search engine.

      Think of it in evolutionary terms. The spammers are evolving to take advantage of Google. Google is evolving to defend itself from them. Open-sourcing Google would speed up the process, that's all; which means we'd end up with a better search engine more quickly.

    7. Re:So what we need really is.. by ergo98 · · Score: 4, Insightful

      You missed his point.

      Google's "democratic" page ranking techniques, a part of which is called PageRankTM(C), are unknown entities -- the most we know about how Google ranks pages is based upon trial and error, observations, and some basics like "links from powerful sites improve your ranking". This is intentional as Google wants to avoid sites "stuffing the ballot box", if you will.

      If "Search Engine Optimizers" had the source code for Google, it would be a "arms race" of SEOs battling to perfectly match whatever search boosting criteria Google uses - perhaps it wants a certain page churn, or URL length and content, or certain word choices, etc.

    8. Re:So what we need really is.. by pubjames · · Score: 2, Insightful

      These four examples destroy your silly notion.

      You seem to be very confused.

      Your examples are bespoke systems for very specific purposes. There would be no benefit in open sourcing them because they are only used by the people that write them.

      But lets ignore that. Let's say, just for arguments sake, that the Revenue Service did want to open source software that only it uses. There is no reason why it couldn't do it - you see you assume that for instance, the reveunues software would contain hard-coded rules like, "if a bar claims business costs of over 55% of its income, then flag it for investigation". Now, it is very unlikely that the software the revenue uses has this kind of information hardcoded into it. These rules would be in database of some kind. So the reveunue could releases the software it uses as open source - it wouldn't be much help to crooked accountants if they didn't have access to the rule base.

      The same is true for your other two examples.

    9. Re:So what we need really is.. by WampagingWabbits · · Score: 3, Interesting

      Here's one - open source search, open source biz plan:

      Mobilemaps.com

      It's a location search rather than a traditional search, and the demo is of California. Some commentary from Search Engine Watch is here.

      The biz plan is geotargeted advertising - articles on it published here , and here.

    10. Re:So what we need really is.. by Artifakt · · Score: 5, Insightful

      I'm inclined to agree with you, but (you knew there was a but coming, didn't you?) I recall the flap a decade or so ago over the US IRS. They were flagging people who corrected minor mistakes by the IRS and paid what they thought was actually correct (where this was higher). Seems the IRS fell into the habit of calling this the "dumb but honest" flag. Remarks to that effect were even in the IRS's codebase. I don't think Open Source would work for the IRS any more than you do, but I also want to find a way for some sort of watchdog to quickly detect such things hiding in Closed Source applications, particularly ones used by the government, but possibly including private entities where they have become trusted keystones of the society. The IRS has actually become a better agency over the last ten years or so, but it took a lot of effort by congress to weed out problems that had become endemic and institutionalized.
      So I guess the question is not should Google become Open Source, but should there be some auditing process for Closed Source code used by such entities, and if so, who should become the new watchman?

      --
      Who is John Cabal?
    11. Re:So what we need really is.. by Kirill+Lokshin · · Score: 1

      Most companies can't randomly delete their competitors' packets because malicious packet drops will be handled the same way as random packet drops: the sender will route around the failure point. It would only be effective if a company controlled a competitor's only uplink.

      To stuff the PageRank rating, however, a company only needs to change its own pages, not to change those of its competitors. Any large company that could afford to spend time/money could potentially break the system.

    12. Re:So what we need really is.. by ergo98 · · Score: 3, Insightful

      If Google released their source code, then yes, evil people could find loopholes and exploit them to artificially boost their rankings... but non-evil people, finding those same loopholes, could work out how to close the loopholes and submit the changes back for inclusion in the running code base. The end result? A better search engine.

      Actually your description sounds more like "a constant battle for the status quo" rather than "a better search engine". Of course I think you're tremendously understating the motivation of those who want to exploit loopholes (it is a _huge_ $ business, and one's ranking on Google is of tremendous economic consequence in many businesses), while overstating those who would want to close the loopholes (most people don't have a fat pipe, er the network kind, that allows them to "Scratch their own search itch" and run their own search engine. As such, it's unlikely that there's going to be large ranks of benevolent free programmers scouring through the Google code, apart from a passing curiousity).

    13. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      I'm looking to Open Source my marriage. Any geek girl developers out there interested?

    14. Re:So what we need really is.. by pubjames · · Score: 2, Insightful

      Most companies can't randomly delete their competitors' packets because malicious packet drops will be handled the same way as random packet drops: the sender will route around the failure point. It would only be effective if a company controlled a competitor's only uplink.

      So, it's a well designed system.

      To stuff the PageRank rating, however, a company only needs to change its own pages, not to change those of its competitors. Any large company that could afford to spend time/money could potentially break the system.

      You are describing a page ranking system that can be broken, so it's not well designed. I think the key is the fact that you only have control over your own web sites - if you can break the system for your competitors by modifying your own site them the page ranking system you are using is faulty.

    15. Re:So what we need really is.. by anarchima · · Score: 1, Insightful

      If I had access to the code behind PageRank, I could guarantee my clients get excellent pacement. Same with other people. Honest people who just put up a website/page would be left in the dust by spammers.

      So how do we know Google isn't doing just that? How can we be _sure_ that Google isn't giving favourable placement to some sites or fixing the data? In fact, there have been several controversies surrounding this. Credibility is not all that much better just because it's closed source, buddy...

    16. Re:So what we need really is.. by WampagingWabbits · · Score: 1

      I've posted below, but in case it's lost in the noise, here's another one - open source search, open source biz plan:

      Mobilemaps.com

      It's a location search rather than a traditional search, and the demo is of California. Some commentary from Search Engine Watch is here.

      The biz plan is geotargeted advertising - articles on it published here , and here.

    17. Re:So what we need really is.. by gl4ss · · Score: 1

      **If I had access to the code behind PageRank, I could guarantee my clients get excellent pacement. Same with other people. Honest people who just put up a website/page would be left in the dust by spammers.**

      this junk can be 'guaranteed' already. there's shitload of linkfarms out there on the less than high profile(but much used) search words from pron to emulation. and sadly it doesn't look like they're doing much to filter it out themselfs.

      --
      world was created 5 seconds before this post as it is.
    18. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      Similar to open source crypto code not being insecure, other processes can be open without being insecure. The first step in many cases is simply to incorporate randomness into the process early on. Randomness will handle points 1 and 3. Fraud detection can be open as well by incorporating fuzzy logic and genetic algorithms.

    19. Re:So what we need really is.. by TyrranzzX · · Score: 1

      What you are basically saying here, is that the code is so shotty to begin with that if it were to be open sourced, people could take advantage of it. If google open sourced their codebase right now, there'd be all hell breaking loose (or not, depending on how they index). The fact something is open source and/or obscure doesn't mean it's secure or insecure.

    20. Re:So what we need really is.. by ThisIsFred · · Score: 1

      Open sourcing a search engine would 100% guarantee absolute junk for results.

      Google's having a pretty hard time with having their ranking system gamed right now. It's not unusual for me to get 5 pages worth of results, with about about 75 per cent of those hits pointing back to the same domain. I really don't think it matters there.

      I pretty much agree with the rest of your examples. Of course, those are things that commercial software couldn't do either, since anyone could buy their own copy and reverse engineer it. It'd pretty much have to be all done in-house.

      --
      Fred

      "A fool and his freedom are soon parted"
      -RMS
    21. Re:So what we need really is.. by MSBob · · Score: 1

      Lot's to argue with here but I'll take up only one: Credit Card Fraud. Are you aware that the Visa spec for authenticated payments online is open for download to everyone who wants to view it or explore it? It tells you exactly how the authentication of your credit card is processed. Here's the link

      --
      Your pizza just the way you ought to have it.
    22. Re:So what we need really is.. by radtea · · Score: 1

      Open sourcing a search engine would 100% guarantee absolute junk for results.

      Nope. There are two components to any computational system: algorithms and state. A good search engine would use adaptive algorithms, in which the state (the result of past operations) is allowed to (at least implicitly) modify the algorithm itself.

      This would still not quite be fully open, as the state information would have to be hidden or it would be possible to generate pages with bogusly high rankings on the fly, but it would help.

      --Tom

      P.S. Does "bogusly" have one "s" or two?
      --
      Blasphemy is a human right. Blasphemophobia kills.
    23. Re:So what we need really is.. by sreeram · · Score: 1

      Mod parent down. It is absolute bunk.

      Opening the source does not NECESSARILY allow people to take advantage of it. You claim that you could guarantee top rankings for your clients if you knew how the search engine worked. Really? Okay, here's my search engine: It ranks pages randomly. What you gonna do?

      The point here is that, even if you know the algorithm, there are many factors that you either (1) may not know, or (2) cannot control. A well designed algorithm will be robust in the face of such things.

      In the above example, the seed used for the random number generator is unknown to you. Just like how knowing how public key encryption works is not enough to break it if you don't know the key.

      More to the point, there are many things you cannot control. Supposing the ranking algorithm depended on the exact set of websites in the engine's index. Can you control all the URLs in the world and how they get indexed? Supposing the ranking varies dynamically based on the query. Even if you know exactly how it works, can you control all the people of this world and what they type into the search box?

      Opening up the algorithm need not compromise robustness (unless the algorithm is poorly designed).

    24. Re:So what we need really is.. by legojenn · · Score: 1
      Tell me about it. It's impossible to search for older drivers with google. You inevitably get driverguide.com in the top 3 and then 10 more aliases in the top 20. That wouldn't be bad if you didn't have to register, well I guess you don't. try...user temp, password 512.

      Granted this problem occurs more with older windows drivers, but one would hope that by entering "driver dlink 538tx" would give you one of the official dlink sites, but it doesn't.

      Shame on driverguide for hijacking Google. Shame on Google for letting it happen.

      --
      I make a reasonable middle-class wage by going to work and not spamming blogs with scams.
    25. Re:So what we need really is.. by Lodragandraoidh · · Score: 1

      I disagree with Dan's hypothesis that there are some things that must be closed source.

      In all cases he assumes that the program logic is built into the application itself.

      This is a bad assumption. You can (and should) build an application that reads configuration information in from an external file or database, and behaves based on those configurations. Those files can be unique for every installation as needed.

      Another thing you did not take into account are embedded scripting languages for extending the functionality of applications. Again, only the local developer/users using the scripting need know about the specifics - not the development community at large.

      Anything can be 'open-sourced' - it just takes an understanding of how it will be used and the implications of that use; a good developer will design for flexibility, rather than embedding key logic that may need to change inside the program.

      --

      Lodragan Draoidh
      The more you explain it, the more I don't understand it. - Mark Twain
    26. Re:So what we need really is.. by HiThere · · Score: 1

      I agree with you conclusion, but disagree with your reasoning. It's one thing to assert that some examples can't be solved with open source, and another thing to prove it, and I don't think I agree with any of your examples.

      Google, OTOH, may be a legitimate example. This is because there is one principal search engine (i.e., an effective monopoly). There is a lot of hardware employed in doing this kind of web indexing, so it can't easily be replicated. Etc.

      An example of what *could* be an alternative could be built around something like bit-torrent. In that approach, people would sign searches, list pages that they found useful, etc. Each person would be given a signing key, and use it for searching, and also for evaluating the value of the returned results. Clearly this isn't a full design, but it is a kind of design that could be created as an open-source decentralized search engine. Note that the entire design is, from the roots, different from Google.

      Personally...Google has been a good choice so far, but I don't trust ANY centralized authority. There's too much history of abuse. So an open source solution would be a very good idea. But it can't be done along the same likes as Google, but instead it needs to be some variation on P2P network applications. (And P2P network applications need to work on becoming self-cleaning, i.e., down-rating "garbage" and "spam" files. Presumably this is already happening.)

      --

      I think we've pushed this "anyone can grow up to be president" thing too far.
    27. Re:So what we need really is.. by Frisky070802 · · Score: 1

      I'm not sure we know what they do today, but the original PageRank was published some time ago, and there's been lots of follow-on work. Go to citeseer when it comes back up, and query pagerank.

      --
      Mencken had it right. So glad that's old news.
    28. Re:So what we need really is.. by ergo98 · · Score: 1

      You know after I wrote that original post I contemplated posting a followup about PageRank - What I had intended to say was that PageRank, which is a published algorithm (possibly patented...too lazy to check), is a very small part of how they rank sites. While there is a general understanding of PageRank, as you rightly noted, Google is very closed lipped about the other machinations that dictate how results are ordered, and those other algorithms have become much more important than PageRank.

    29. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      How can we be _sure_ that Google isn't giving favourable placement to some sites or fixing the data?

      You can't. Oh my god oh my god oh my god the sky is falling.

    30. Re:So what we need really is.. by LPetrazickis · · Score: 2, Funny

      3. Code that determines which passengers get flagged for pre-flight searches. Armed with this information criminals could fashion profiles that guarantee they will not be probed in-depth.

      Hah! My random number generator can't be circumvented.^-^

      --
      Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
    31. Re:So what we need really is.. by neves · · Score: 1
      Don't forget: if spam detection software were open sourced the spammers would read the code and game it.

      Fortunatelly SpamAssassin is now filtering my email, what give me time to read Slashdot, instead of spending all day deleting junk messages.

    32. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      1. So?

      2. What? Are you talking about verifying credit card #s etc.? If so, have you heard of one-way functions? If you are talking about how behavioural monitoring, I expect it is based on statistics or data mining, not hard-coded.

      3. Good.

    33. Re:So what we need really is.. by Kickstart70 · · Score: 1

      Simple:

      Open source the search ENGINE.
      Do not open source the search ALGORITHM.

    34. Re:So what we need really is.. by happystink · · Score: 1

      So, you are arguing against a solid example of why it can NOT be done with no example of how it actually could be done, just a bad analogy that doesn't really apply in this case?

      --

      sig:
      See the "..for smart people" banners Wired runs here? Look elsewhere guys.

    35. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      Even their example link "San Francisco Soccer" is spammed by "SoccerTV". They'll have to do better than that.

    36. Re:So what we need really is.. by ceejayoz · · Score: 1

      That solution would make an open-source search engine virtually useless, then. The algorithims are what makes Google so great, not the code itself.

    37. Re:So what we need really is.. by not_cub · · Score: 1

      Not disagreeing with your point that google would not be effective were the algorithm released to the public.

      However, I believe that in each of the 3 examples you have given, it would be possible to have an open-source scheme that cannot be circumvented in the manner you propose. The idea would be to assign to each case a score to indicate how likely it is that the particular case is fraudulent. Cases can then be flagged with a probability proportionate to the score.

      As an example, say I calculate that you are in the 25th percentile of dodginess. I might assign you a score of 0.25, get the computer to calculate a random number, and if it's higher than 0.25 flag you for closer inspection. I might want to apply a weighting function to increase the chance of looking at top 10% cases.

      The point is that there is no cutoff threshold at which you can say, I'm safe here. If you are repeatedly coming close to the previous hard limit, you will get looked at closer sooner rather than later.

      Also, I can tell you my algorithm, and you would not be able to make yourself safe, only to maximize your expected return for a given risk of getting caught.

      Note that a hard limit that you suggest acts like assigning probability of flagging as 1 for all scores higher than some value, and 0 for all scores below. So in all likelihood, unless your risk of being flagged was so vanishingly small that a hard filter would not catch you anyway, you are likely to decide not to take that risk.

      Look at it from the fraudster point of view: If you are commiting a fraud, with a 0.96 chance of being flagged, say 17 times, you will have a 0.96^17~=0.5 chance of getting away clean. Even odds. You could try doing a bigger fraud less times, but this would have a higher chance of being flagged each time, and negate your advantage.

      I would be highly surprised if credit card companies did not already use this approach.

      not_cub

      --
      q='echo "q=$s$q$s;s=$b$s;b=$b$b;$q"';s=\';b=\\;echo "q=$s$q$s;s=$b$s;b=$b$b;$q"
    38. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      Good God, what a load of horseshit.

    39. Re:So what we need really is.. by Anonymous Coward · · Score: 0

      That solution would make an open-source search engine virtually useless, then. The algorithims are what makes Google so great, not the code itself.

      Huh? The algorithms are the code (by definition.)

    40. Re:So what we need really is.. by WampagingWabbits · · Score: 1

      It's open source - you are welcome to do better than that.

    41. Re:So what we need really is.. by schon · · Score: 1

      Open sourcing a search engine would 100% guarantee absolute junk for results.

      Wrong. Wrong, wrong, wrong.

      Your entire argument seems to be "some software is inherently flawed" - which I take issue with. If the method is flawed, then you need to find a better method.

      In fact, I submit that an open-source search engine would produce better search results.

      Why? For the same reason that every other search engine benefits from open-source: everybody gets to see the algorithm

      If you are able to manipulate the data provided to get better results, other people will see the same thing, and be able to provide checks that would eliminate that flaw.

      Open-sourcing software makes it easier to find and fix any flaws that might result.

    42. Re:So what we need really is.. by ChaosDiscord · · Score: 1
      3. Code that determines which passengers get flagged for pre-flight searches. Armed with this information criminals could fashion profiles that guarantee they will not be probed in-depth.

      Actually, this is a stunning example of where security by obscurity provides false security.

      The exploit? Take your pool of potential attackers. Send them off on a bunch of flights in and out of your target country. See who gets stopped for searches. See who goes through without a problem. Use the second group for your real attacks.

    43. Re:So what we need really is.. by danheskett · · Score: 1

      It has nothing to do with shoddy... its has to with the fact that if you have the code you know the rules.. and can subvert the rules..

      Some systems can only be secure through obscurity.

    44. Re:So what we need really is.. by danheskett · · Score: 1

      Opening the source does not NECESSARILY allow people to take advantage of it.
      Yes, actually, it does. As long as I know the rules, I can subvert them, test them, and gain unfair advantage. For example, in you crappy search engine, I'd advice my client to create millions and millions and milliosn of pages all linking back to the One True Page. IF you really rated pages randomly my client would get much better results than just having one page.

      The point here is that, even if you know the algorithm, there are many factors that you either (1) may not know, or (2) cannot control. A well designed algorithm will be robust in the face of such things.
      Except the cases I give your theory falls apart. In the tax scanerio you *know* all the factors - its your data. And you can control all the inputs. Meaning, you can drastically alter results based on the input you provide.

      In the real world - the examples I provide - the systems are not and cannot be cryptographically secure, like the systems you pretend to compare them to. These systems are by their nature based on a strict set of rules - laws! - and must conform to them. Random audits are not effective, and have actually been banned by courts in many states. Audits have to based on probable cause - and that probable cause is litigated reguruarly.

      The point is in the real world open sourcing many types of systems would lead to the complete ineffectiviness of the system.

      You have this false test of when an algorithm is poorly designed or not. And the main thing you claim makes a nice algorithm is one that is based on some type of random seed. In fact in the real world this is rare. Real people will not accept the fact their account is being "randomly audited".

    45. Re:So what we need really is.. by danheskett · · Score: 1

      Anything can be 'open-sourced' - it just takes an understanding of how it will be used and the implications of that use; a good developer will design for flexibility, rather than embedding key logic that may need to change inside the program.
      In the case of a tax system those configuration files would be tax code. And that tax code is in fact open source.

      The bottom line is though, even without the configuration files, you'd be able to engineer enough of how the system works - limits, test cases, even bugs! - that you'd have an unfair advantage. In the OSS world the common goal is *good software*. In the cases I give the goal would be to gain an advantage over the next guy. The motivations are different and the process falls apart.

    46. Re:So what we need really is.. by danheskett · · Score: 1

      Havent started getting those e-mails that look like articles with lots of text in but end with a bunch of spam at the bottom?

      They slip through spam assassin pretty often for me. You think they came along just because? Or because of testing against anti-spam systems?

      They dont even need the source code, just a working copy to test against.

    47. Re:So what we need really is.. by danheskett · · Score: 1

      Well then.. you've defeated the purprose of open source... i mean, if we cant tweak the algorithm, then, whats the point of having everything else?

  3. Phooey. What a load of spin. by Space+cowboy · · Score: 5, Insightful

    "Google's foes have a much firmer hold on customers", argued some bloke who wrote a book about Google, so is an immediate expert.

    Perhaps. But Google has a much firmer hold on the search technology, and at least in this market, the technology is important. Google as a business need to sort out its stuff (perhaps, we don't really know), but I'd guess that the vast majority of the planet who use search engines, use google, and that can't be bad...

    Simon.

    --
    Physicists get Hadrons!
    1. Re:Phooey. What a load of spin. by stemcell · · Score: 1
      Good point but let's also include the fact that "a much firmer hold on customers" actually means that the other search engines plan to set themselves up as spyware for you search engine.

      So effectively:
      • Your operating system spys on you (nothing new there) even more
      • You get shown fewer / different search results depending on what's on your HDD
      When the average Joe-user realises this (or reads it on BBC news or whatever) this'll strengthen Google's market not weaken it. Is this whole article some kind of joke?

      Laters,
      Stem
    2. Re:Phooey. What a load of spin. by Anonymous Coward · · Score: 0

      "Google's foes have a much firmer hold on customers", argued some bloke who wrote a book about Google, so is an immediate expert.

      Wait... There are other search engines besides Google?

    3. Re:Phooey. What a load of spin. by MSBob · · Score: 0, Troll
      MBA Morons. Do they think that I'll go to Yahoo to search for stuff because it has five million links on its front page peddling some wares from undead dotcoms?

      The reason why google is successful has as much to do with its website's simplicity as it has to do with the superiority of its search engine. But I guess it takes more than an average MBA to figure that out.

      --
      Your pizza just the way you ought to have it.
    4. Re:Phooey. What a load of spin. by Anonymous Coward · · Score: 3, Interesting

      A good friend of mine interviewed with Google, and the big problem is that technology is driving the business, not business. The interview centered around how the business model of my friend's former company didn't 'scale' because it required human intervention, instead of focusing on the business reasons for human intervention and how to make it economical. Google's engineer wouldn't have any of that, sticking to his guns instead of getting out of his box...

      This will probable be the downfall of Google. It can easily be pointed out with numerous examples, e.g. IBM with OS/2, technology alone does not make a successful business model. The mere fact that the founders put engineers before business managers and concentrate on hiring Ivy League graduates ignoring people with valuable industry experience; this screams that the business is heading for a rude awakening once it IPOs. Wall Street does not care about technology, they care about the stock price. And Google is spreading itself thin by hiring more programmers and engineers, increasing its liability, just before going public.

      When the company fails to meet Wall Street expectations, it will need to prune those liabilities, which will mean layoffs for their recently expanded workforce. It means cutting back on reserch projects and focusing on the core business model.

      This, of course, is the typical dot.com model of getting your start. The people who lead the IPO almost always fail to plan for market realities. The dream is still fresh for them, but real world sets in at some point.

    5. Re:Phooey. What a load of spin. by Toddlerbob · · Score: 0
      Amen

      You have to consider the source when you hear stuff like this. Hearing complaints like this from Fortune reminds me of all the complaints you hear about Berry Bonds being difficult and unfriendly. Well, it turns out that Berry Bonds is fine, but doesn't necessarily believe that sportscasters are more important than his family and his career. When I hear stuff like this from Fortune, I can only assume that Google is doing something right. Thank goodness that Google is not the ordinary "business as usual."

    6. Re:Phooey. What a load of spin. by happystink · · Score: 1

      Seth Godin is more than just some bloke who wrote a book on Google, he's not some corporate shill for MSN, look him up.

      And yes the technology is important, but it can be replicated (and bettered!) by a big company, it's not a panacea that will keep any company in the forefront. See: Apple vs. Microsoft.

      --

      sig:
      See the "..for smart people" banners Wired runs here? Look elsewhere guys.

    7. Re:Phooey. What a load of spin. by Anonymous Coward · · Score: 0

      If you weren't totally making up those assumptions, you might have a good point! But you are, and you don't.

    8. Re:Phooey. What a load of spin. by Jedi+Alec · · Score: 1

      When the company fails to meet Wall Street expectations

      Which basically comes down to wanting results NOW, instead of in the long run. Google didn't just pop out of thin air, they've developed to the point where they are now over time, using the most efficient form of advertising there is, word of mouth. But that approach requires long-term vision, not just a load of hot air and a guy in a fancy suit with a nice powerpoint presentation. Just because Wall Street doesn't like it, doesn't actually make it a bad business model, well, until you hit the stock market, at which point you all of a sudden have to adhere to a set of rules that seem to have been made up by a bunch of retired economists with way too much time on their hands.
      --

      People replying to my sig annoy me. That's why I change it all the time.
    9. Re:Phooey. What a load of spin. by retinaburn · · Score: 1

      Leaving out the industry-experience people is a double-edge sword. You don't have to deal with either re-educating them in your business practices, or have them infect others with some non-desired methodologies. However you also miss out on all their lessons learned, some of which may be needed by your company.

    10. Re:Phooey. What a load of spin. by Sivaram_Velauthapill · · Score: 1

      ...adhere to a set of rules that seem to have been made up by a bunch of retired economists...

      Those people aren't just any person; they are the elites who control capitalism. You are getting closer and closer to the pantheon of capitalism.

      Sivaram Velauthapillai

      --
      Sivaram Velauthapillai
      Seeking the meaning of life... @slashdot of all places ;)
    11. Re:Phooey. What a load of spin. by Sivaram_Velauthapill · · Score: 1

      This, of course, is the typical dot.com model of getting your start. The people who lead the IPO almost always fail to plan for market realities.

      I disagree with your view. Most of the dot-com (or for that matter other companies) are administered by businesspeople. There were VERY FEW dot-coms that were driven by technology or technology-centric people. Nearly every single dot-com company (with a few exceptions) were controlled by venture capitalists and other Wall Street experts. It didn't start out that way but they all ended up that way (because you need financing to grow).

      Your claim that technology-centric people are the cause of the dot-com collapse is so bogus that I wonder if you even knew what was going on. I mean, how many CEOs or board members of these dot-coms were engineers? Very few.

      Coming back to Google... I don't really know much about it. However I will say this. I think Google's biggest threat is not its culture or management style but is Microsoft and other large companies. Google's business model seems solid to me (at least based on rumours and speculations I have read). They seem to have very high revenue that can only grow; they are supposedly very profitable (haven't lost money since the early days); etc. Of course, this is all based on speculation since Google is a private company and doens't disclose anything.

      MS, on the other hand, is a huge threat. This isn't because MS can develop better technology (unlikely given Google's strength in engineering). But because MS can simply win by making the MS search page default in all Internet Explorers that are shipped with Windows. The vast majority of consumers just use what is there. Most don't know the difference between search engines and if MS provides one by default with Windows, Google is toast... the path for Google may be similar to Netscape... Similar to how Netscape relied on its browser for its revenues, Google relies on the search engine. In contrast, Microsoft does not really need to generate revenues from these ventures in the short term.

      Sivaram Velauthapillai

      --
      Sivaram Velauthapillai
      Seeking the meaning of life... @slashdot of all places ;)
    12. Re:Phooey. What a load of spin. by daviddennis · · Score: 1

      Depends. They also listen to their computer guy, and if s/he tells them to use Google, they'll bookmark it and use it no matter what Microsoft has.

      I think Google will do fine as long as people continue to have positive feelings about it. That will make them deliberately select it, and all the marketing in the world won't change that.

      D

    13. Re:Phooey. What a load of spin. by Sivaram_Velauthapill · · Score: 1

      They also listen to their computer guy, and if s/he tells them to use Google, they'll bookmark it and use it no matter what Microsoft has.

      Yeah...but how many IT people are going to spend their time pushing Google (or any other website)? Unless there is some serious problem (virus, security breaches, unsuitable content, or the like), I can't see how IT people can go around telling users to switch. I mean, you can do it but what's the incentive? And how do you justify it to management? (I'm assuming that the MS search engine is reasonably good and somewhat equal).

      Sivaram Velauthapillai

      --
      Sivaram Velauthapillai
      Seeking the meaning of life... @slashdot of all places ;)
  4. idea market situation by Anonymous Coward · · Score: 0

    sounds like a ideal market
    situation to invest in ...

    any VCs out there that want
    to get into da search engine
    business?

    1. Re:idea market situation by khallow · · Score: 1

      Doesn't sound ideal to me. We're about to have a major fight between huge players over search engines. Plus there appears to be a bunch of smaller operators out there as well. Anyone can eventually duplicate the effects of your algorithm. And worst of all, ultimately I suspect customers won't use search engines based strictly on performance but rather on secondary factors (like that is what they're stuck with). How does a startup get market share in that sort of environment?

  5. Heading for a fall by Zog+The+Undeniable · · Score: 4, Insightful
    The weird hiring policy reminds me of James Dyson (the vacuum cleaner tycoon). He's done OK out of it personally, but competitors have caught up with the cyclone technology [1] and the public are realising that 250UKP for a plastic hoover (which breaks easily) is about twice the market rate. He's recently outsourced manufacture of the cleaners to the Far East and has made a lot of redundancies in a small English town where Dyson was the biggest employer. He famously refused to employ graduates on the basis that they had been brainwashed and couldn't think for themselves any more.

    Google got where it was largely because of the crapness of AltaVista, Yahoo and Hotbot et al; at least some of these have now woken up and smelt the coffee.[1] not new in itself; they've been used for dust extraction in industry for decades

    --
    When I am king, you will be first against the wall.
    1. Re:Heading for a fall by Anonymous Coward · · Score: 1, Interesting

      I know it's offtopic but....

      Dyson is possibly up there with general motors in the whole "I'm making a profit, but not enough, so I'll close the main plant in x town/city and move production elsewhere and screw the community"

      Also he didn't invent cyclone technology, he just made it a bit smaller, wood working factories and other dusty environments have had this kind of tech for years, just very big. How he got all those patents is beyond me...

    2. Re:Heading for a fall by Anonymous Coward · · Score: 0

      Reminds me of a coffee shop in town. I've heard they won't hire any staff that has experience at another coffee house(ie starbucks).

    3. Re:Heading for a fall by Anonymous Coward · · Score: 0

      He famously refused to employ graduates on the basis that they had been brainwashed and couldn't think for themselves any more.

      Ha ha, that's great. It's taken me quite a while to undo the crap they instilled in me in school.

    4. Re:Heading for a fall by red_gnom · · Score: 1


      "He famously refused to employ graduates on the basis that they had been brainwashed and couldn't think for themselves any more."

      Actually what James Dyson said indicates that it is the other way around:

      "We employ a lot of graduates straight from university. The basic reason for this is that they are unsullied. They haven't been strapped into a suit and taught to think by a company with nothing on its mind but short-term profit and early retirement. We want people who are creative and courageous. And we have faith in their ability to make a difference".

      Dyson Culture

      Dyson Appliances CEO James Dyson

  6. Google's efficacy by n0nsensical · · Score: 5, Interesting

    Also, anyone else noticed that Google itself is getting less effective lately? Some searches I make, the first 2 pages all go to the same advertiser's site except all the links have different domain names; I think they're figuring out how to exploit its page ranking. Other searches I get tons of 404s, especially with image search, and the images aren't cached except as thumbnails so it's even more annoying.

    1. Re:Google's efficacy by Anonymous Coward · · Score: 1, Interesting

      What I hate is when Google's results link to pages that ask you to pay to view their stuff. A lot of research-paper and expert-tech-support sites are like that -- you can see a little snippet of text in Google's result that makes you think there's people discussing exactly what you want to know about, but when you click on the link you get redirected to a pay-for-entry page.

      Has anyone else had this happen?

    2. Re:Google's efficacy by js7a · · Score: 3, Interesting
      I think they're figuring out how to exploit its page ranking.

      You're right about that. Advertiser techniques are presently far ahead of anything pagerank can do to outwit them. Some of them are getting remarkably sophisticated. For more info, search on "blogspam" for example.

    3. Re:Google's efficacy by gl4ss · · Score: 1

      it's not new, but it's getting more and more exploited.

      linkfarms suck, they should figure out how to filter them out. it's not like it would take more than one guys salary to hire somebody to figure out the most linkfarm infested searches (emu, pron, warez, drivers, some reviews &etc) and do filters to remove those linkfarms(there's not too many people doing this though it seems, if you look at the pages you seem the same referral id's over and over again, somebody should kick their asses).

      --
      world was created 5 seconds before this post as it is.
    4. Re:Google's efficacy by The+Cydonian · · Score: 1
      Yup, particularly so if you are, say, searching for your own /. or K5 or Slash/Scoop site nick. :-)

      I find myself using alltheweb more and more these days, although nothing beats Google's news aggregator. As yet, that is.

    5. Re:Google's efficacy by Anonymous Coward · · Score: 0

      Yes, Goddammit, and I hate it too. Notice how the link to Google's cache is either missing for those entries or when it's there it still takes you to a page asking to pay and not displaying the info.

    6. Re:Google's efficacy by cicho · · Score: 1

      Yes, but I don't think anyone is being insidious here. Some sites allow free access to fresh content (like, today's or this weeks's stories). After that content has been archived, you have to pay. So Goggle may index some of the stuff while it's free, but when you search for it later, it's already been defreed. (CNN transcripts archive is an example.)

      --
      "Only the small secrets need to be protected. The big ones are kept secret by public incredulity." - Marshall McLuhan
    7. Re:Google's efficacy by ErroneousBee · · Score: 1

      This sounds like a job for a baysian filter. Just point it at a load of good -ham sites, then at a load of linkfarms and blogs -spam.

      Eventually the only way to optimise your site for pagerank would be to provide a usefull and relevant directory, just like the way the web was originally set up.

      --
      **TODO** Steal someone elses sig.
    8. Re:Google's efficacy by Anonymous Coward · · Score: 0

      It is a little insidious - some sites dish free content when the UserAgent equals GoogleBot and charge everyone else.

    9. Re:Google's efficacy by mikehunt · · Score: 1

      > Also, anyone else noticed that Google itself is getting less effective lately?

      For sure. Searching for anything remotely like warez, keys, crackz, etc leads to a load of bogus sites with non-us domain names!

      But seriously, searching on Google is becoming less and less accurate as the months go by. Maybe they gave up the war against people stuffing the search engine so that the stuffers go and hit on Altavista's algorithms instead. Certainly now, Altavista seems to be returning to the excellent engine it was before Google came along.

      Thinking about the last 10 years, Google's rise and (impending) fall is in many ways typical of the industry; start with a great idea and develop it until you feel you have to have an IPO. Result: profit! shortly followed by a small stock-exchange explosion, a lot of sad investors, and a bunch of less lucky employees out of a job.

      Hey...! Maybe that's SCO's idea? *boink*

    10. Re:Google's efficacy by Sivaram_Velauthapill · · Score: 1

      Result: profit! shortly followed by a small stock-exchange explosion, a lot of sad investors, and a bunch of less lucky employees out of a job.

      Isn't that what capitalism is all about? Except... capitalists don't talk about the stock exploding (I think you mean meltdown :) ), or investors being sad, or employess being out of jobs.

      After all, markets are the answer to everything. If the stock crashes, it is because it isn't worth what it was; if investors lose money, they deserve to--they took a known risk; if employees lose jobs, they derserve to since they are clearly not hardworking and not needed...

      Sivaram Velauthapillai

      --
      Sivaram Velauthapillai
      Seeking the meaning of life... @slashdot of all places ;)
  7. Should be interesting to see by kapok_tree · · Score: 4, Insightful
    Provided they retain their philosophy of not damaging their product - the end-user experience - I'm not overly worried about Google's continued existence. The copanies planning to compete have generally shown a tendency to occasionally break that rule, and I believe that tendency will tend to drive consumers back to Google. until a competitor with a similar philosophy arrives, Google will remain king of the search engines.

    But that leads to the question of what Google will do during its reign. ARE we seeing dot-com arrogance? This isn't a new phenomenon - Apple suffered the same thing back in the early 80s.

    Well, I look forward to the IPO and seeing where Google intends to go from there.

    1. Re:Should be interesting to see by skillet-thief · · Score: 2, Insightful
      The copanies planning to compete have generally shown a tendency to occasionally break that rule, and I believe that tendency will tend to drive consumers back to Google. until a competitor with a similar philosophy arrives, Google will remain king of the search engines.

      Arrogance could hurt Google in the long run though. If a competitor does show up with a better product, Google's domination of the market could disappear in an eye-blink or two.

      Google's monopoly is only based on the absence of any decent competition. It isn't like Microsoft, who can use their monopoly to prevent competition from rising up.

      --

      Congratulations! Now we are the Evil Empire

  8. Eight words... by Max+Romantschuk · · Score: 2, Insightful

    "All good things must come to an end."

    Not that I'd hope this is the way it goes, but it's entierly possible it does. Has happened before and will happen again.

    --
    .: Max Romantschuk :: http://max.romantschuk.fi/
    1. Re:Eight words... by MooCows · · Score: 3, Insightful

      And in the background we can hear:

      Developers! Developers! Developers! Developers! Developers! Developers! Developers! Developers!

      *shudders*

      --
      The path I walk alone is endlessly long.
      30 minutes by bike, 15 by bus.
    2. Re:Eight words... by FrostedWheat · · Score: 2, Funny

      All good things must come to an end.

      Uh-oh .. does that mean SCO and Microsoft will last forever?!

    3. Re:Eight words... by Anonymous Coward · · Score: 0

      What are you kidding? I'm loving the SCO show. Since the SCO affair began I've been able to cut my entertainment budget by more than half. I just stay home all day reading /. and Groklaw.

    4. Re:Eight words... by yourmom16 · · Score: 1

      His statement does not say anything about bad things. A statement does not imply its converse, or the contrapositive of its converse.

      --
      "We have got to make Stan understand the importance of voting, because he'll definitely vote for our guy." - South Park
    5. Re:Eight words... by FrostedWheat · · Score: 1

      His statement does not say anything about bad things. A statement does not imply its converse, or the contrapositive of its converse.
      --
      This sentence is false.


      Like your sig? :)

  9. Google translator doing well by mattjb0010 · · Score: 4, Funny

    Well, at least the Google translator is doing well, repeated use seems to have generated: Employees carp that Google is morphing in strange and nerve-racking ways.

  10. man that article is long by Anonymous Coward · · Score: 0

    3831 words... good greif!

    put a few more in there and you can publish a book

  11. Googling? by old_unicorn · · Score: 0, Flamebait

    "I'm googling for it"? Only in America can you 'verb' a noun!

    --
    ***You learn something Every day. And then you die.***
    1. Re:Googling? by Anonymous Coward · · Score: 0

      what are u on about ? they do that all over the world, to `verb` a noun is not an American thing. And if it was, so what ?

    2. Re:Googling? by Anonymous Coward · · Score: 0
      Only in America can you 'verb' a noun!

      Well, 'verb' is a noun, but you used it as a verb in your sentence, so I guess you can do it in your country too...

    3. Re:Googling? by perly-king-69 · · Score: 2, Funny

      Sorry, but it _is_ a horribly insidious American thing. It seems that architects don't design any more, they 'architect.' Similary it appears that you don't search using google, you just 'google'. Language is at it's most useful when we each take the time to learn the difference and uses of nouns, verbs and adjectives at the very least. And don't get me started on the apostrophe.

      --

      --
      This sig is inoffensive.

    4. Re:Googling? by perly-king-69 · · Score: 1
      Ummm, that should have read 'differences between and uses of'

      Submit in haste, repent at leisure.

      --

      --
      This sig is inoffensive.

    5. Re:Googling? by dew-genen-ny · · Score: 1

      It's a reference to calvin and hobbes methinks

      --
      tom-george.comBecause geeks rate higher t
    6. Re:Googling? by arkanes · · Score: 1

      Actually, architects still design, it's people like Systems Analysts that "architect". But only in meetings. Nothing wrong with verbing nouns anyway, or nouning verbs for that matter. It makes the languag more consistent, not less.

    7. Re:Googling? by Anonymous Coward · · Score: 0

      Umm, yes. That was the joke, dumbass.

    8. Re:Googling? by Sexy+Bern · · Score: 3, Funny
      Language is at it's most useful when we each take the time to learn

      ITS. ITS. ITS.

      You arse.

    9. Re:Googling? by ThisIsFred · · Score: 1

      Thank you! And while we're on the topic, I'd like to add:

      * Multiple Intel chips would be "CPUs", not "CPU's".

      * There is no "e" in "ridiculous".

      --
      Fred

      "A fool and his freedom are soon parted"
      -RMS
    10. Re:Googling? by flabbergasted · · Score: 1

      Really? You do know that they made up the word google, don't you? It never existed prior to this. How do you know that they didn't "noun a verb?" Google certainly sounds more like a verb than a noun to me.

    11. Re:Googling? by perly-king-69 · · Score: 1

      Unlikely given that it's a bastardisation of the word googol.

      --

      --
      This sig is inoffensive.

    12. Re:Googling? by fishbowl · · Score: 1

      I'm quite certain that my 8th grade math teacher spelled it "google" and "googleplex". That was in 1977. In that lecture, a google was 10^100, and a googleplex was 10^(10^100). I'm aware that Dr. Kasner spelled it googol in 1940. But it was definitely already being misspelled "google" by math teachers in the 1970s.

      As a native speaker of English, I have to say that the spelling "-le" has always "felt better" than "-ol".

      --
      -fb Everything not expressly forbidden is now mandatory.
    13. Re:Googling? by Anonymous Coward · · Score: 0

      Many swedes does that too, "googla".

  12. Trade name by Aneurysm · · Score: 4, Interesting

    I think Google has something very important. It is now almost a generic name now for searching. I know a lot of computer illiterate people who have heard of Google, and have no idea that there are other search engines out there, and that google IS the internet's search engine. As long as people hold on to the association of the word "Google" with "searching" they will have no problem.

    1. Re:Trade name by kapok_tree · · Score: 1
      Tell that to the creators of linoleum, kleenex, and taxicabs.

      That level of branding is great but is hardly a guarantee or a justification for complacency.

    2. Re:Trade name by mattjb0010 · · Score: 1

      As long as people hold on to the association of the word "Google" with "searching" they will have no problem.

      Yes, just like how they held onto "Netscape" with "the web" when Internet Exploitable was bundled into Windows.

    3. Re:Trade name by mubar · · Score: 2, Interesting

      And better yet, bit like everyone knew that "AltaVista" was the same as "searching" before the days of Google. Collapse can be very fast.

      In another notion, so many computer illiterate people nowadays seem to think that IE is the only browser, or that it actually is "the Internet"...

    4. Re:Trade name by Anonymous Coward · · Score: 0

      I don't recall ever hearing someone say "I altavista-ed it"

    5. Re:Trade name by Jesus+2.0 · · Score: 1

      There's a difference here, though:

      When a person goes to the store to buy kleenex, they go to a certain aisle and see (from their technically incorrect point of view) a bunch of different competing brands of kleenex. One of them actually says "Kleenex", but that's not all that likely to register, or to make much of a difference even if it does register.

      Assuming that the word "google" does become kleenexed, then when a person wants to "google" something, they will type "google" into their browser, and will wind up going to the REAL Google.

      If, through some other method, they happened to stumble upon Alta Vista, they might consider it to be a "google", just like they consider ScotTissue to be "kleenex". But they really do see the ScotTissue "kleenex" right there next to the Kleenex "kleenex", and the same cannot be said of the Alta Vista "google" and the Google "google".

    6. Re:Trade name by ultrasound · · Score: 1

      And before AltaVista was Lycos
      :
      and before Lycos was Excite
      :
      and before that was Gopher
      and before that was Archie
      :
      plus ca change, it is sad to see the decline of Google, but each generation of search engine is a more powerful tool than the last. Google was until recently the best. Whats next? Lets hope they keep on evolving and don't stagnate through corporate subversion and commercial bias.

  13. summary by Anonymous Coward · · Score: 5, Interesting

    Summary of the article:
    "Oh no, there's this company here that values engineers highly, and does all sorts of wacky non-corporate stuff. How can they survive ?
    They must behave more like other dot-com companies, otherwise they /might/ be doomed.
    "

    All in all an odd article, since google is one of the few prospering .com bubble survivors, who survived /because/ they were different.

    1. Re:summary by cfradenburg · · Score: 2, Interesting

      While the article doesn't say it FORTUNE does believe that Google has done a lot right, they've published other articles saying that. This article is about the problems in Google. It would be a better article if the balanced it with what Google is doing right but that's a different issue.

      "Oh no, there's this company here that values engineers highly, and does all sorts of wacky non-corporate stuff. How can they survive ?

      The point isn't that they value engineers highly, the point is that there's a very distinct caste system set up. Smaller companies can survive with just engineers, Google can't. If they make it so no one wants to be an accountant, marketer, or receptionist there they won't have many of the people they need to support the engineers. You try having an engineer pretend to be a receptionist.

    2. Re:summary by Anonymous Coward · · Score: 0

      true indeed, but;
      "This article is about the problems in Google".
      However, there are no direct indications that there indeed /are/ problems in Google, not even in the article itself.
      It's all about how the "anarchy" in Google could go bad, but except for a few hear-say's the article indicates nothing that is a concrete show-stopper.
      All it says it how the unorthodox structure could become a problem to other companies which have an orthodox structure when they want to do bussiness with google.
      The caste system is just a looser version of a normal corporate ladder. It has never been tried in an environment of large enterprise, and indeed it might fail when scaling up. On the other hand it might not :) , which is the point of the article imo
      "google is odd; it might fail; or it might not"
      The rest is just conjecture based on "some" experts who have had "some" dealings with google at "some" time.
      I might be wrong, but at least this is how I interpreted the article, ymmv

    3. Re:summary by gum2me · · Score: 1

      The Economist had an article on Google a couple weeks back, and although it wasn't as in depth as Fortune's, it came to the same conclusion. Namely, Google has nothing, apart from search technology, to bring people back to its page. I love google, and probably wouldnt switch to anything else; but i have noticed my Yahoo usage creeping up simply cuz i use their address book, calendar, and fantasy basketball stuff. gum2me?

  14. Fast growth in power breeds arrogance by kompiluj · · Score: 4, Insightful

    The process of fast gaining power has always resulted in growing arrogance, see for instance Microsoft.
    Unfortunately it also applies to Open Source companies. Sigh.

    --
    You can defy gravity... for a short time
    1. Re:Fast growth in power breeds arrogance by SacredNaCl · · Score: 3, Interesting

      My favorite part of that story, about M$.

      Then there's Microsoft. The company has an army of brainiacs working on incorporating web search into MSN and its new operating system, code-named Longhorn, due out in 2006. It plans to be able to index every user's hard drive and use the information to provide better searches. "All I'll say is that search is vitally important to us," says Chris Payne, Microsoft's executive in charge of search.

      That right there is in a nutshell why Microsoft doesn't get it. Users don't want the contexts of their hard drives indexed and shipped off to the highest bidder for them to generate marketing to them. That's the equivalent of a door to door salesmen breaking into my house and taking an inventory of everything I own so he can try to sell me what I don't when he interupts what I am doing with 10 more door to door salesmen at the front door.

      --
      Freedom is merely privilege extended unless enjoyed by one and all.
    2. Re:Fast growth in power breeds arrogance by Anonymous Coward · · Score: 0

      Hey, maybe you'll be able to find out about better pr0n that way.

    3. Re:Fast growth in power breeds arrogance by marko123 · · Score: 1

      When you become so powerful (either yourself, or in a group) that people beat a path to your door, you cannot be the nice guy you used to be to everyone. Someone's going to be treated in a way they find offensive, and bitch about it. As a life experiment, I highly recommend you try being very popular, and then see how you start to drop off the people around you that are high maintenance, and then the people that weren't that bad, but don't float your boat, and then your friends, to be left spending time with the people that have trapped you into needing them to maintain your power/popularity/money.

      --
      http://pcblues.com - Digits and Wood
    4. Re:Fast growth in power breeds arrogance by silversky · · Score: 0

      People, please don't delude themselves. Magazines make their FORTUNES by selling to the highest bidder. What do they sell? - the public opinion, of course. Fortune sold you to MS. It's as simple as that. There is a concerted attempt to tarnish Google in the media - as of lately. Every stupid article is dutifully reported by yours own, long-sold-out /. Fortunes, fortunes... Google would not sold out to MS though and old-Billy-Boy is cranking up the slime machine. Very very simple. Very, very boooring.
      BTW, if Billy indexes my hard drive, it will not be mine any more...

    5. Re:Fast growth in power breeds arrogance by Anonymous Coward · · Score: 0

      The process of gaining power has always resulted in growing arrogance, see for instance Microsoft.
      Unfortunately it also applies to Open Source companies. Sigh.

      "Power corrups. Absolute power corrups absolutely."

      Therefore i prefer no power nor hierarchy.

    6. Re:Fast growth in power breeds arrogance by jcam2 · · Score: 1

      Where does it say that Longhorn will be selling
      the contents of your hard drive to other people? That kind of indexing sounds more useful for users to search their own drives, not for other people to search them ..

    7. Re:Fast growth in power breeds arrogance by francium+de+neobie · · Score: 1

      Most users do not know what is happening, and it makes perfect business sense to exploit that... I suspect

  15. Re:Google by Anonymous Coward · · Score: 0

    Hmmmmmmm.. Google turns away Microsoft. Press starts smear campaign... Hmmmmmmm..

  16. My company by deadgoon42 · · Score: 4, Insightful

    My company has been around a few more years that Google, but it is going through a similar situation. We have expanded greatly over the past 5 years and now the company is starting to lose focus on what made it a success in the first place. Now the focus is entirely on maximizing revenue and maximizing profits with little care for future consequenses. I expect that my company will be a lumbering giant before too long, just like everyone else in our industry.

    --

    Smeghead every day of the week.
    1. Re:My company by Anonymous Coward · · Score: 0

      That's tough, man, sorry to hear it. But I think you posted to the wrong site.

    2. Re:My company by Anonymous Coward · · Score: 0

      It'll get even worse if Google goes public.

    3. Re:My company by badman99 · · Score: 0

      Any chance of a job ? :)

  17. Re:Google by fbform · · Score: 3, Insightful

    I agree. Fortune and Forbes are in general to be distrusted when it comes to reporting on technical companies. Having the best interests of big business at heart is bound to conflict eventually with developing better technology. Not to mention flamebait (search the webpage for "basements").

    --
    Time flies like an arrow. Fruit flies like a banana.
  18. Makes me wonder by Anonymous Coward · · Score: 0

    How long till Google makes a bid for the desktop?

    Seems the next logical step. They're already the front door to the internet for a lot of people and if Micro$oft are going to compete with them why not strike back.

    Who wants Googlows?

  19. Google has no problem. by professorhojo · · Score: 4, Interesting

    For those of you who hadn't heard -- Google recently blew minds in the advertisng scene by being voted the most recognized brand in the WORLD -- over Coke, GM, BMW, FedEx, IBM, Microsoft, you name it.

    the voters were senior advertising execs. perhaps you saw this news earlier this year. it was truly a shocker to the usual suspects (the suits), as Google accomplished this amazing feat in just a few years and with virtually ZERO bucks spent on advertising.

    1. Re:Google has no problem. by mccalli · · Score: 4, Insightful
      - Google recently blew minds in the advertisng scene by being voted the most recognized brand in the WORLD -- over Coke, GM, BMW, FedEx, IBM, Microsoft, you name it.

      That survey must have been complete nonsense. There is a very large world population that has never received so much as a single packet from the internet. I'll bet quite a few of them have drunk some Coke though.

      GM, BMW, FedEX and the computer lot - yep, can understand that (though not agree). But Coke? Utter nonsense - Coke penetrates both high and low tech markets, something Google simply cannot do.

      I'd be interested to see the nature of this survey - do you have a link?

      Cheers,
      Ian

    2. Re:Google has no problem. by nyctopterus · · Score: 1

      An internet survey?

    3. Re:Google has no problem. by perly-king-69 · · Score: 1, Troll

      I guess it all depends on whether your definition of WORLD stretches out beyond the Atlantic or Pacific...

      --

      --
      This sig is inoffensive.

    4. Re:Google has no problem. by mubar · · Score: 1

      An internet survey?

      I'd guess so. After all, Google isn't even the most visited website (Yahoo is). And that's only internet. What about the other 5 billion people that don't happen to use web searches? Indeed, hitech business suits voting about most recognized brand sounds a little weird.

    5. Re:Google has no problem. by blancolioni · · Score: 1

      The comment you're replying to says the voters were senior advertising execs. I understand that many of these people have, on occasion, used the internet.

    6. Re:Google has no problem. by mccalli · · Score: 2, Informative
      The comment you're replying to says the voters were senior advertising execs. I understand that many of these people have, on occasion, used the internet.

      These happy internet-using execs were then said to have voted the brand the most recognisable in the world. And that's simply cobblers. No matter who voted for it, they are wrong.

      Cheers,
      Ian

    7. Re:Google has no problem. by Anonymous Coward · · Score: 0

      I'm sure there are a lot of senior advertising executives who aren't on the Internet, yep. They're out farming goats and stuff in some third world.

    8. Re:Google has no problem. by agutier · · Score: 1

      What is so impressive about this though? If you were to ask auto mechanics which had strong brand recognition, Snap-On or Google, they would probably say Snap-On. The original poster was making it sound like some sort of a triumph that Google has managed to increase brand recognition among advertisers. Seeing as how advertising is what they sell, isn't this to be expected?

      And what is the nature of the survey? Where is there an advertising executive that knows about Google, but can't tell you what sort of service, product, or event is provided or presented by the Coca-Cola Company? "Gee whiz. I have no idea. Say, how about a nice refresing glass of goat's milk?" What question was asked to make it that an executive cannot recognize the leading brand in an advertising fueled industry? Surely their trade magazines are always talking about the latest round in the cola wars.

    9. Re:Google has no problem. by MrWa · · Score: 1
      the voters were senior advertising execs

      You must have missed this part of the parent post. They got people that would vote for what they believe to be the most recognized brand name; the poll wasn't a random sample of the world population. It was a very small subset.

    10. Re:Google has no problem. by stephandahl · · Score: 1
      It was probably a survey conducted over the internet, and hence somewhat biased.


      It's impossible to make an un-biased survey, but it's important to know the biases along with the results...

      --
      What is the difference between a real song and a simulated song?
    11. Re:Google has no problem. by Anonymous Coward · · Score: 1, Informative

      Google has paid for placement on TV shows such as Law and Order and Buffy, but it's kept hush-hush, very few people actually realize it. Last season they bought placement on about 6 or 7 shows all within the same 2 week or so period, but were subtle about it, and the Googleites so far have just shrugged and said either "oh well, it's not evil" or "nah, that was a coincidence, that all those writers put in very awkward references to Google in their scripts" (check out the awkward explanation of what Google is by Willow on Buffy, the most obvious paid placement of all since the normal writing on BTVS was so, so much better than that.

    12. Re:Google has no problem. by silversky · · Score: 0

      Your statetemnt must be a complete nonsense. There is a very large world population that has never owned BMW or GM. Some don't even have running water much less Coke... Google is e better known name. Come to terms with it.

    13. Re:Google has no problem. by perly-king-69 · · Score: 1
      Troll?

      Can you say World Series Baseball!

      --

      --
      This sig is inoffensive.

    14. Re:Google has no problem. by blancolioni · · Score: 1

      No matter who voted for it, they are wrong.

      Oh, absolutely they were wrong, and in fact it's just the sort of navel gazing you'd expect from such a self-obsessed group.

      But, I mean, that was the survey, and these are the results. The real question is why this got any press at all.

  20. cut it to four words by khallow · · Score: 1

    "This too shall pass."

  21. when is going public good for a company? by ponxx · · Score: 3, Interesting

    Really, going public does only one instantaneous good thing for a company, raise some instant cash, and a good thing for the owners of the company, raise some more cash for them.

    After that, it's a big burden, the company has to follow a whole new set of rules, publish accounts, be subject to pressures from shareholders for instant returns, etc. etc.

    Anyway, maybe there is an economist out there who can explain to me why it is good for a company to be listed on the stockmarket as opposed to being in private ownerships. Is there any more to it than a one-off sum of instant cash?

    Ponxx

    1. Re:when is going public good for a company? by mericet · · Score: 3, Interesting
      IANAE, but RTFA, they will have to follow these rules anyway because of the large number of option/stock holders (probably mostly employees), in this case, not going public is unfair to these option/stock holders, because it will enable them to cash in or diversify their portfolio.

      Plus, being public means they can always issue stock if they need to raise money (e.g. for buying microsoft), they can buy back stock too.

      Being public gives the company valuation, strong valuation carry some serious negotiation power with it, even if they will not want to dilute ownership they can use stock as collateral for loans or basis for issuing bonds.

    2. Re:when is going public good for a company? by Anonymous Coward · · Score: 0

      Im not an economist. Just an AC whose worked for a few start ups that "almost made it"... the general reason for a IPO is to raise caah to go from a largish small/medium size company to a bigger company. There are various phases in the life of a startup(at least a startup that wants to become a bigger company... some startups exist simply to develop new tech that will be bought out by a big company... some of those even have VC funding by a bigger company)

      But the hardest part.. and the part where most(like 99%) of companies fail in is the going from a small dynamic new company to something a bit more established... ie a small company has proved itself to be a winner and is now attracticting investment interest... many people loose the plot and make stupid decisions in this phase.

    3. Re:when is going public good for a company? by rollingcalf · · Score: 1

      The main benefit of going public is the ability to cash in on getting overvalued by a hype-driven market. A private company that would normally sell for $1 billion can sell $2 billion or more of stock in an IPO.

      But the real reason is that decisions made by executives are not designed primarily to benefit the company; they are designed to benefit those who make the decisions. IPOs are usually very profitable for the pockets of executives, even if they are detrimental or neutral to the long-term health of the company. Similarly, if going public would be good for the company but not the executives, they will choose not to go public.

      --
      ---------
      There is inferior bacteria on the interior of your posterior.
    4. Re:when is going public good for a company? by Anonymous Coward · · Score: 0

      Good question. Here's what typically happens. IPO. employees sell options to make money. company sells shares to raise cash to buy something they don't need. Eventually many shares are owned by outsiders who care nothing about the company and demand constant growth. As an Enterprise episode lampooned with the ferengi, "Expand or die".

      Someday google will not be able to grow profit instantaneously and shareholders will go bananas and demand layoffs and outsourcing to India to make up for it. After all the shareholders are always first-class citizens while the people who do the real work are expendable. Somehow the logic is the shareholder must have a say in protecting his investment (*cough* gamble *cough*) but the employee has no voice in protecting his job. Eventually google goes down the toilet and the locusts/shareholders move on to the next victim.

      Remember the dot com crash.

  22. Fortune == Hack Job - what is the real story? by jimmyfred39 · · Score: 3, Interesting

    Fortune and the author of the article is notorious for taking comments/events out of context and blowing them into a story that is not really there. This certainly fits the pattern - and account of outrageous behaviour followed by carping loosely sourced but based on what competitors (and snubbed suitors = MSFT) are saying. Can any of the "engineers and other geeks attending a conference on Internet search" comment on accuracy of the characterization of Brin's Q&A session as being like "a rock star being asked to play his greatest hit one ... more ... time?"

    1. Re:Fortune == Hack Job - what is the real story? by Man_Holmes · · Score: 2, Insightful

      Time-Warner publications don't understand tech. This isn't the first time that Fortune has printed a story that was totally whacked.

      I see the invisible hand of Microsoft behind this story. Google doesn't agree to a Microsoft buyout and all of a sudden a wave of negative press descends. To cap it off Gates has the gall to suggest they never wanted to buy Google in the first place!

      In fact Time Warner publications are a good counter indicator. When their Business 2.0 suggested in a recent issue that tech had nowhere to go but down I became convinced we'd hit bottom and were on our way back up.

      Man Holmes

    2. Re:Fortune == Hack Job - what is the real story? by Anonymous Coward · · Score: 0

      peculiar post. the people I know inside google say the story is correct. do you work there too and know differently, or are you just shooting your mouth off because it makes you feel like a big shot? tell us all, or just tell me directly at fvogelstein@fortunemail.com

      Fred Vogelstein

  23. Duh. by Fantastic+Lad · · Score: 2, Insightful
    Centralize power, toss in Greed, hire ex-NSA employees (yes, this is the case), and WHAT DID YOU EXPECT????

    Remember the days when you used Altavista? --And when there were millions of personal webpages with, what did they call them. . , LINKS??? which led you across the wide and complex internet to find amazing pools of data and knowledge? Where people were required to think and explore in order to find things? Where cool and interesting top ranking, easy to find information was decided upon by pro-active linking controlled by millions of small webmasters and not some Google algorithm and the corporate advertising dollar?

    The web is not supposed to have ONE main junction for data retrieval. Google is like a news-bite. It's easy, it's fast, it's incomplete, and worst of all, it makes everybody lazy, dependant and the SAME.

    I am sick to death with the geek world fawning over this massive problem waiting to happen. It's about bloody time people began to realize the potential hazards with this sort of consolidation of power.

    What? Because Google happens to use a Fischer Price color scheme, people think it's incapable of harm?

    I am actually slightly more disgusted with people over this subject than I am with their complicity in the bullshit going down in the Middle East. If people are determined to walk around in their comfy bubble of ignorant bliss while massive systems congregate to fuck them over, then they deserve exactly what they get. You will be drafted and you will have the internet taken away from you. --And the 'best' part is that the small number of aware people get fucked over right along with everybody else, thanks to the tectonic plate-moving population masses of the child-minded.


    -FL

    1. Re:Duh. by bugbread · · Score: 1

      "I am actually slightly more disgusted with people over this subject than I am with their complicity in the bullshit going down in the Middle East."

      Where I'm from, we call that "not having your priorities straight".

    2. Re:Duh. by johannesg · · Score: 3, Insightful
      Ok, I'll bite. For one thing, search engines have been around before there even was a WWW (remember gopher?). Secondly, there is no inherent design to the web - it just grew this way. Noone (well, apart from you) decided that search engines were not allowed. Thirdly, when I need a specific type of information I do not have time to linksurf for a couple of days. Doing so would be foolish, since a couple of seconds on Google can get me to the same places.

      I certainly recognize that Google presents a weakness in the web. For example, it could be used for censhorship by simply hiding undesirable information. It is also arguably a critical point in the web infrastructure, with all associated dangers. However, neither of these problems seem too severe. Attempts at censhorship would be overcome by massive numbers of bloggers, who have large readerships and would raise an enormeous outcry if such a thing were to happen. And if Google falls of the edge of the web, there are still plenty other search engines that can take its place.

      As for Google being more harmful than the situation in the middle east, I won't comment other than by saying "nice troll".

    3. Re:Duh. by GeckoX · · Score: 2, Interesting

      Ah, jealous that the internet isn't only your playground anymore are we?

      Search engines, like google especially, are the only reason the internet took off: They made the internet _accessible_ for everyone, not just for those with big brains that insist everything be a problem to solve.

      I suppose you believe calculators are evil as they allow people to do math without thinking too hard...must be bad!

      --
      No Comment.
    4. Re:Duh. by Anonymous Coward · · Score: 0

      whoah. i think it might just be possible that you have a teensy weensy Anger Management Issue going on over there, son.

    5. Re:Duh. by kurosawdust · · Score: 1

      Dude. Take some kava.

    6. Re:Duh. by andrewleung · · Score: 1

      dude!

      altavista's STILL around!

      http://www.altavista.com/

      you can still surf the web like it was 1997! :-)

  24. Google changing search results for profit? by Syre · · Score: 1, Interesting

    In the last week, Google did a change to their algorithms which effectively eliminated most of the top-rated businesses from search results.

    It has been suggested that they are doing this to force businesses to use Adwords so that their valuation can be increased in the IPO.

    What apparently happened was that for any keywords which are actively bid for in Adwords, Google applied a filter making it very hard for legitimate businesses to get any ranking in normal search results.

    Here is an application which was built to show the difference between current and previous results (before the new keywords filters were applied by Google) www.scroogle.org/.

    This message has some good data and a summary of the argument.

    What makes this so worrying is that Google made its reputation on objectively good search results. If they are now distorting results in pursuit of cash, they're LESS objective than search engines which have explicit pay for placement, like Overture: in those search engines you can at least see which results are paid for and which are actually real.

    Farewell Google. We hardly knew ye.

    1. Re:Google changing search results for profit? by Stephen · · Score: 5, Informative

      We had a long discussion on this just yesterday. I don't see the point of repeating everything again today. But I don't think your conspiracy theories are plausible -- Google were trying to get rid of spam, and may have been over-zealous, but I don't think they were deliberately trying to worsen their search results; they know that will lead to a very quick death.

      --
      11.00100100001111110110101010001000100001011010001 1000010001101001100010011
    2. Re:Google changing search results for profit? by Anonymous Coward · · Score: 0

      I disagree. Most of these websites which are filtered by the new algorithms were *manipulating* the results, using optimizations to get a higher rank.

      But you probably knew this. Nice troll anyway.

    3. Re:Google changing search results for profit? by Anonymous Coward · · Score: 0

      I just tried searching for big business, and it gave the expected result every time. The main page of the company I was looking for appeared as number one on every single try, except one, where one of their other pages appeared over the main page.

      Reading the page you link to suggests, that it is not big business that were removed, but "big business result when you are not looking for a big business". I.e, they improved their algorithm to avoid attempts to polute the database with link farms and similar even better than before.

      In other words: More of the things google got famous for: Returning the results people are looking for as the first hits.

    4. Re:Google changing search results for profit? by Anonymous Coward · · Score: 0

      It is kind of funny you point to scroogle to prove a point. For a test I typed in "Lateral Thinking". The links that have been removed according to Scroogle are spam links.

      So IMHO Google are doing a good job.

    5. Re:Google changing search results for profit? by adrianbye · · Score: 1

      This is stupid.

      The reason why the high value keywords are getting caught in the filters is because more of those sites are trying to game the index.

    6. Re:Google changing search results for profit? by Syre · · Score: 1

      If you do some research and reading, it doesn't seem to be true that Google has applied a SPAM filter.

      Many of the sites which have disappeared from normal search results were not Spammers and had no particular optimizations.

      Rather, they were businesses who had obtained their ranking through legitimate use of descriptive text and through obtaining pagerank from their links. Many of these are now gone completely from results, forcing them to buy Adwords ads or not appear at all on Google.

      There are really only two alternative explanations for this:

      1) Google tried to apply some kind of filter with good intentions but it's really buggy and is banning thousands of sites who did nothing wrong.

      2) Google is cynically banning thousands of sites in hopes that their Adwords revenue will jump pre-IPO.

      Take your choice. Neither alternative is great.

  25. complete FUD... by Anonymous Coward · · Score: 0

    need i say more?

    1. Re:complete FUD... by khallow · · Score: 1

      Yes, you do. It may be FUD, but it's true.

  26. One other sign of Google going down: Google Groups by Mengoxon · · Score: 3, Informative
    About a year ago, I found out that it was suddenly not possible to post anymore in "old" Google Groups discussion.

    When you are ready to post, click on the "Post a Follow-up" link below the text of the message to which you wish to reply. Please note that follow-up links only appear on messages that are less than a month old.


    I don't get it! At the time I found a solution to a problem that was posted, I just wanted to add that solution but could not! What's the point?
  27. Businesses are like organisms... by heironymouscoward · · Score: 4, Interesting

    The idea that businesses are "run" is somewhat of a illusion. In fact, businesses run themselves once they get beyond a basic size, and they follow rules (like Zipf's law) which (appear to)govern their size and market position.

    Of course a business has a culture, and this affects the way it works, but a culture is like a strategy: theft, honesty, quality, exploitation... all choices made in order to improve the odds of winning at what is always a gamble.

    No surprise that as Google gets larger, its culture would change: it is entering new domains, needs to adapt, has many new people, each with their ideas and influence.

    The "give the customer what they want" culture is very strong at Google, and is the reason for their success up to now. But it is only a successful strategy when it makes a difference. When Google find themselves needing to defend a captive market (of advertisers), fight off hostile intruders (like Microsoft), and change its definition of "customer" (from people doing the searches to people placing adverts), it will also change as a company. This is what is happening now.

    Zipf's Law is fun, BTW. It explains the relationship between size and power, in summary it states that in a self-adjusting system, power is balanced out at all levels. I.e. in a market, the largest business will be about twice as large as the two second-largest businesses, about three times as large as the next three businesses, and so on.

    The same kind of organic maths applies to cities, earthquakes, and natural languages.

    --
    Ceci n'est pas une signature
    1. Re:Businesses are like organisms... by mattjb0010 · · Score: 1

      If you're a die hard Zipf's law fan you probably have Wentian Li's Zipf law page bookmarked.

    2. Re:Businesses are like organisms... by Anonymous Coward · · Score: 0

      Too much non-english content on that page for it to be trustworthy. Send me something with less polish and shit on the page, and I'll take you seriously.

    3. Re:Businesses are like organisms... by _Sprocket_ · · Score: 1

      ...and change its definition of "customer" (from people doing the searches to people placing adverts), it will also change as a company.


      Huh. I thought Google's customers were those who were buying their technology , not the ones using it.
    4. Re:Businesses are like organisms... by heironymouscoward · · Score: 1

      No, they make very little money from selling their technology.

      Most of Google's income comes from advertising, meaning their current customers are people paying for ads. But their indirect customers are still the people doing the searches.

      --
      Ceci n'est pas une signature
    5. Re:Businesses are like organisms... by goon · · Score: 1

      good article explaining (George K.) Zipf's/Benfords law here.

      --
      peterrenshaw ~ Another Scrappy Startup
  28. well duh by DNS-and-BIND · · Score: 1, Troll
    Obviously, Google can only go down. Their people are "arrogant" because they know they have the right product, and refuse to kowtow to business people who have no new ideas and only know how to do business one way.

    After the IPO, Google will grow crappier and crappier, and eventually become Just Another Site. This crappiness will be mandated by the businessmen who will control the company. Since a businessman's goal is not to make a profit, but to maximize profits, Google will begin abusing its position, and in general, becoming more like the Microsoft of web searches. They'll make their site less informative, remove the "fun" stuff like the enchefilizer and Google Groups, and in general behave like assholes. That's what businessmen do!

    All we can do is hope a new contender steps up. But, this probably won't happen. Sigh.

    --
    Shutting down free speech with violence isn't fighting fascism. It IS fascism!
    1. Re:well duh by Anonymous Coward · · Score: 0

      "Since a businessman's goal is not to make a profit, but to maximize profits"

      s/goal/mandate BY LAW/

  29. 6 coders, a fat pipe or two, and a million dollars by Anonymous Coward · · Score: 3, Insightful

    is all it takes to replicate a smaller google until the cash starts coming.
    Sadly, their niche is getting easier to replicate as hardware becomes cheaper.
    If the first 50 search results for "cups" want to sell me a cup, I'l l increasingly turn to another search engine to find my information. The next wave though, is the sort of AI that can rate pages or servers based on their quality of information. \

    Show me a search engine that can distinguish between an Erica Rose pic and a Mother Teresa pic, without the filename, and I'll invest, until then: it's all just bullshit and more piles of bullshit.

    did you mean bullshiat?

  30. The Next Google by iantri · · Score: 2, Interesting
    Assuming that Google did something stupid (i.e. like Altavista's turning into a portal), who do you think would become the next Google?

    I'd hope it would be Alltheweb, but I know they are unknown in the real world, even if their results are nearly google-level in quality.

    I fear it would be a great opportunity for Microsoft to seize yet another market...

    1. Re:The Next Google by Anonymous Coward · · Score: 0

      I'd hope it would be Alltheweb, but I know they are unknown in the real world, even if their results are nearly google-level in quality.

      Keep up! Yahoo! owns AllTheWeb now. And AltaVista for that matter.

    2. Re:The Next Google by Anonymous Coward · · Score: 0

      Gigablast and Kantoo.

  31. Medieval Modernity by bonkeroo+buzzeye · · Score: 1
    It's easy to picture Microsoft using its Windows monopoly to lasso people into using its search--even if its search is slightly clunkier than Google's. That scenario won't happen, says Brin. He thinks the company with the superior technology will triumph...

    Yep. It always has been that way in the past. Superior technology has always vanquished Microsoft's clunkiness.

    I don't trust this article - coming from Forbes - and that's a reporter's paraphrase, at best, rather than a quote of Brin, but that much seems a reasonable portrayal of their attitude, and an Achilles' heel. This goofy belief that some tech god will see to it that the technically inept cannot prevail in combat.

    Still, I agree with a post above - having *a* search engine for the net is not something I'd be rooting for anyway.

    1. Re:Medieval Modernity by Anonymous Coward · · Score: 0

      How true.

      I've got one word for Brin, "OS/2".

    2. Re:Medieval Modernity by silversky · · Score: 0

      Google triumphed over all the others. MSN is still nothing... worse portal than yahoo, worse news than any other, worse serach than all the crap combined. So how would MS pull this out? MS will fail. Google is only one of the piranas that are taking them down. Linux is another one, cheap hardware does a lot of biting too.

  32. Decrease In Linking Over Time by Boricle · · Score: 5, Interesting
    Something I have been wondering about is will the massive adoption of tools like google start result in a reduction of linking, hence undermining the very web that google (and many other engines) crawls.

    I know I don't bother with many links these days - whats the point when I can use google to search for it, the open directory to find by category (or even on the odd occaision Yahoo). Even if I am looking for something similar I don't even have to web crawl for it - you can just Show Similar to find it.

    I stating the assumption that others are also doing this - and if this is so, then won't the ability of page rank and similar link "usefulness" evaluation algorithims to produce good results degrade?

    Any thoughts....?


    Keep Lamb Chop On Top - SETI - The Team Lamb Chop Gauntlet

    1. Re:Decrease In Linking Over Time by Doctor7 · · Score: 1

      I think the only thing that has prevented this so far is PageRank's reliance on links, and the fact that people know about it - if the most popular search engine had still used only content-based ranking, people really would see no need for links. But what we're seeing now is a split between legitimate sites, which aren't bothering so much with links, and affiliate networks which are generating as many as possible. It's already affecting the quality of Google's results.

    2. Re:Decrease In Linking Over Time by fbg111 · · Score: 1

      Something I have been wondering about is will the massive adoption of tools like google start result in a reduction of linking, hence undermining the very web that google (and many other engines) crawls. ... Any thoughts....?

      All roads lead to Rome...

      Following that to its (illogical, but amusing) conclusion, soon no one will click any links, they'll just go to Google to find what they need. Google itself will top the pagerankings, and the results of every Google search will be Google itself.

      All searches lead to Google...

      --
      Flying is easy, just throw yourself at the ground and miss. -Douglas Adams
    3. Re:Decrease In Linking Over Time by Boricle · · Score: 1
      Too true - I'll admit that I hadn't thought as far as google (or perhaps the google directory) ending up as the top of the links - in some ways surprised that it hasn't happened yet ;).

      Apologies, I meant to say:

      I know i don't bother to keep my own web page with links to freuqently used / interesting links any more. The volume of links for which I create / manage has been dropping in favour of using search engines. I'm guessing that others are doing this too.

      It drives me nuts when I can't remember the search keywords I used to find a site previously (or if there has been a google dance since I last searched) - guess I need to use bookmarks more - but again, my own bookmarks aren't available for searching.

      The saturation of google with online sales is annoying enough, however if my assumption (and it is an assumption that could easily be false) is true - and taking what Doctor7 and xixax pointed out - the singal to noise ratio from the commercial sites will decrease and google will starve - although I admit that this is overdramatic, and recent changes to googles algorithms have been looking at fixing this.

      Cheers.

    4. Re:Decrease In Linking Over Time by alexpage · · Score: 1

      I think that blog culture is a counter to this - blogs generate thousands of links every day, and change rapidly with trends. Sure, most of these are AYBABTU-type memes, but many bloggers will link to sites they find valuable, thus increasing the visibility of those sites in Google.

  33. Frustrating by loconet · · Score: 3, Interesting

    "Google has grown arrogant, making some of its executives as frustrating to deal with in negotiations as AOL's cowboy salesmen during the bubble. "

    So they're frustrating to negotiate with just because someone didn't get their way?

    --
    [alk]
  34. wrong by Transient0 · · Score: 1

    language is at its most useful when it is flexible. Who wants to say "I used google to search for it"?

    And when the first person imagined being "zapped" with a lazer gun, I'm glad you weren't there to tell him that onomatopaeic sound descriptors could not be used as verbs.

    It happens the other way to. Do you really so hate the expression "out of the blue"? Does it bother you so much to hear an adjective used as a noun?

    Chill out. This is part of what makes English a strong language. Other languages do it to, and the ones that don't are less poetic.

    1. Re:wrong by perly-king-69 · · Score: 1

      And when the first person imagined being "zapped" with a lazer gun, I'm glad you weren't there to tell him that onomatopaeic sound descriptors could not be used as verbs.

      That'll be laser. As in Light Amplification by the Stimulated Emission of Radiation. ;-)

      Who wants to say "I used google to search for it"?

      Presumably anyone who wished to make a clear, concise statement. The problem with the lazy conversion of nouns to verbs is that it shows a rather elitist, arrogant attitude which assumes we all know what these terms mean. It's rather insidious because it excludes those who aren't 'in the know' from the conversation.

      --

      --
      This sig is inoffensive.

    2. Re:wrong by shostiru · · Score: 1
      Admittedly I'm very late in posting this response, but I'm hoping you encounter it anyway.

      The problem with your argument is that it effectively prohibits a language from changing. Unless you posit a central authority for a given language (which is an elite by definition anyway), or a democratic system for voting in new words (impractical), any new word or phrase *will* come from a subset of the population for whom the word is useful, and your "arrogant and elitist attitude" comment will apply.

      I do not think it is unreasonable for a given group of people who share a particular context or set of experiences to create words and phrases that are useful to them. Nor do I think it is unreasonable for same people to use those words around those "not in the know". It becomes elitist, in my opinion, when they refuse to explain them, or look down upon others for not knowing them.

      Now, I will grant you that many geek terms coined largely for their humor value are overly opaque, and using them among non geeks could be elitist (depending upon context). For example, consider "grep" meaning "search for" (and implying a computer automated search). The word comes from the Unix command 'grep', itself from an editor command (global/regular expression/print). I've never personally used it among people who aren't already familiar with it, despite a slight increase in efficiency (the search target can be the direct object and "for" omitted) and a moderate increase in specificity (automated or computer searching is the default meaning).

      However, contrast this with the case of "google". First, nearly everyone on the net has encountered Google at some point, so it is easily understood by most everyone who could conceivably "google" for anything. Second, it has precedents, e.g., to "xerox" a document with a Kyocera photocopier, or to wipe one's nose with a Puffs brand "kleenex" (and unlike "photocopy" or "tissue" there is no equivalent common word for "search the internet".

      Like its geekier cousin "grep", "google" is more specific than "search" as it applies to the internet, and more efficient than "search the internet" (two syllables versus seven). These concerns -- efficiency and specificity -- may seem trivial to you; if so, I urge you to reconsider this the next time you hail a taximetered cabriolet.

      Ultimately, though, I think such justification is unnecessary. Language evolves, that evolution invariably starts with a subset of the population, and until a word spreads, that subset is by your definition showing an "elitist, arrogant attitude" (which I suppose could also apply any time one person refers to knowledge another person does not have ... but my concerns that your use of arrogance and elitism are overly broad are beyond the scope of this argument).

      I'll close with one additional point. The "verbing" of nouns is sufficiently well known to have merited mention in the comic strip "Calvin & Hobbes", it certainly has precedent in English and in other languages, and (provided the noun itself is understood) the newly minted verb is easily understood.

    3. Re:wrong by perly-king-69 · · Score: 1
      I'm fully aware of the need and ability for language to change. I've studied English at college (in the UK) and have read much Chaucer, Shakespear, Marlowe, Dickens as well as many fine American authors such as Twain and Faulkner.

      The problem in the changing of verbs to nouns is two-fold. I still maintain that it introduces jargon, which only serves to isolate certain section s of the population from fully engaging in conversation. Here, text (sms) messaging is a huge phenomenon. Most people in the UK who own a mobile phone will use text messaging to some degree. Most of those will also use the abbreviated form of language that is commonly used in these messages (eg 2mo = tomorrow, gr8 = great etc.) At what point do we say that these are part of the English language? By 'part of the English' I mean something that would be acceptable in a degree level text - something where the clear discourse of thoughts and ideas is of paramount importance.

      Worse than that though, it encourages a certain intellectual laziness which discourages thought of how we actually use language to clearly express our thoughts.

      --

      --
      This sig is inoffensive.

    4. Re:wrong by shostiru · · Score: 1
      I suspect we may eventually need to take this to email should we wish to continue. Note: I'm going to ignore the differences between American and UK English in this discussion, please understand that I do so to avoid making an already long post even longer, and because I am not familiar with modern spoken UK English.

      Written and oral English are not, never will be, and (in my opinion) should not be, identical. At least since the establishment of a standard written English [1], spoken English has undergone much greater flux than written, and is far more responsive to cultural changes. If a language cannot respond to changes in culture, it ceases to be useful as a tool, and becomes a religion. I doubt, for example, that you will see anyone use "bling-bling" in their dissertation (excepting students of English, linguistics, or cultural studies). Nonetheless, it has been used in spoken American English in urban areas, and increasingly nationwide, for at least a year (albeit I was unaware of the definition until a month ago). Whether it will last or not is beyond me, although I suspect not.

      Extending this distinction, I would argue that formal written English differs from informal written English (e.g., used in email and slashdot posts), and that "SMS English" certainly differs from either insofar as efficiency is a significant concern while using SMS. They are different tools for different purposes, and the question of whether "gr8" will ever be part of the canon of formal written English is irrelevant. I personally do not use SMS often, and there are abbreviations still opaque to me; when in doubt, I ask, and I have yet to feel I was looked down upon for doing so. Nonetheless, when I do use SMS, the abbreviations are extremely useful.

      I have already pointed out the advantages of the word "google" over "search" (specificity) or "search the Internet using a web search engine" (efficiency) as well as the fact that loss of clarity is a minor concern (Google being familiar to most). I did not touch on one additional point: Google is a trademark, and the conversion of a trademark into a commmon noun or verb is a separate issue from the verbing of common nouns (there is precedent in "xerox").

      Certainly, there are cases in which a "verbed" (common) noun is unnecessary. I believe it was you who introduced the verbed noun "architect" equivalent to "design". I would agree with you that this particular word is unnecessary: it offers no advantage in efficiency or specificity, it does not fill a vacuum in the language, and it doesn't even offer any humor value. I would be surprised if it arose naturally from a subculture; as with the current overuse of "utilize" I suspect the intention was pretention.

      With this specific subset of verbed nouns -- those which offer no advantages, are redundant, and were consciously constructed to seem more business-like or important -- I have concern. However, my offense at these words has nothing to do with the fact that they are verbed, and everything to do with the fact that they are unnecessary and intentionally pretentious business-speak. As such I have the same response to the overuse of "utilize", intentional obfuscation, and other language patterns one encounters at business meetings and similar religious cults.

      Outside of cases where no advantage is gained, however, I see nothing wrong with the verbing of nouns. No clarity is lost, provided the noun itself is known. Admittedly, the first few times one hears a verbed noun, ones attention may be drawn from the content of the communication to the language itself, but this is the case with any unfamiliar word or grammatical pattern.

      And I think what we are seeing is a change in the grammar of English towards a condition in which all nouns can be "verbed". This is not an unprecedented destination. Chinese, as I recall, has a pure-positional grammar. I personally think it would be a beneficial change, as it would increase the flexibility of the language. Whether it is beneficial or

  35. Will Google culture change with the move? by Tancred · · Score: 1

    Over the last week Google has moved their corporate offices, to the old HQ of SGI (who is still hanging on in one building). Their old offices were extraordinarily crowded but had lots of character (buildings 0, pi and e). The new building sounds nice (more space, glass walls everywhere, lots of conference rooms and the usual late-90's tech boom perks and toys). But who knows what a change like that will do to corporate culture.

    Also, if some business development types are being arrogant in outside meetings, that's a problem, but doesn't mean the whole company is that way.

    1. Re:Will Google culture change with the move? by Jesus+2.0 · · Score: 1

      Their old offices were extraordinarily crowded but had lots of character (buildings 0, pi and e)

      As a practical joke, they could tell the new guys that there's a meeting in the main conference room in building i.

  36. The gaping flaw with this article... by SwansonMarpalum · · Score: 5, Insightful

    The gapin flaw with this article is that it take the typical suit view of Google. Google's founders have one overriding principal that guides everything, "Don't be evil," which has lead to it's continued success. Things like "locking in" customers would be the death knell of Google, as it's simplistic and quick search are what attracted it's user base to begin with.

    Their successful advertising initiative likewise mirrored the message. People don't like being treated like a commodity to be "locked in", especially not the droves of nerds on the internet. I'd be highly suspect that ANY of the "competing" search companies would steal away any of google's userbase, as they will all try and do things for their own benefit that will ultimately make them seem worse in a head to head comparison against google.

    --
    "Give away the stone, let the oceans take and transmutate this cold and faded anchor." - Maynard James Keenan
    1. Re:The gaping flaw with this article... by cerenyx · · Score: 1

      Uhh you're just paraphrasing and repeating whatever Schmidt & the 2 co-founders said in the article. Are you trying to mirror the article in case it gets slashdotted? Why THANK YOU!

    2. Re:The gaping flaw with this article... by cyberformer · · Score: 1

      Google is just a company. It isn't evil in the sense of SCO or Enron, but neither is it some great force for good in the world. Ultimately, it just wants to make money. And I doubt that the vast majority of the people who work at Google are any more ethical or intelligent than the people who work at Microsoft.

      Yes, it's search interface is uncluttered by ads and it uses Linux. But it's basically an
      advertising broker, not a search engine.

    3. Re:The gaping flaw with this article... by silversky · · Score: 0

      Google is a great search engine that provides a FREE service - searching. It's like a great news TV station - if they are not subscription based, they HAVE TO advertise. Yahoo and everyone else is doing it. I hope that Google provides a subscription based, add free search just for you. But I know you will NOT pay up.

  37. Simply... by floydman · · Score: 3, Interesting

    take a look at this and tell me one single company that has such ideas, technology and momentum as google. This article talks about google as if Google is planning to stay as it is for the next decade, ofcorse not.... they might be stupid(which i doubt), but they have so much ideas and "know-how" in their heads they can re-revolutionize (i cant say that word again :)) the web search
    technology.

    --
    The lunatic is in my head
    1. Re:Simply... by generic-man · · Score: 2, Insightful
      --
      For more information, click here.
    2. Re:Simply... by Anonymous Coward · · Score: 0

      Those are great links, except for the one to http://www.parc.xerox.com/, because everyone knows PARC is the place where Xerox does research for everyone else.

    3. Re:Simply... by generic-man · · Score: 1

      Please cite a source more credible than the Jargon File.

      --
      For more information, click here.
  38. Yeah.. alright... by Anonymous Coward · · Score: 0

    ...it's a slow day so let's FUD google into oblivion.

    1. Re:Yeah.. alright... by Anonymous Coward · · Score: 0

      Google? Bah.. you know I've heard that MSN is pretty good.

      Google can't even afford to put commercials on their front because even their last few users would stop using it!

      Isn't Google open source? Maybe a little? I always knew open source was doomed. Longhorn is closed source and even has a commandline(!) that is a brand new communications technology invented by Microsoft.

  39. Ruh roh by Epistax · · Score: 1

    In a year I'll be crying after google fails to deliver, and I'll go back to the internet archive's time machine. Then I'll be puzzled by the 2001 google not working.

  40. Good question by tgma · · Score: 3, Insightful

    The main rational for going public, from the company's point of view, is the fact that employees will be more motivated by the fact that their share options have a cash value set by the market, rather than by the company. There is a secondary reason, which is that having publicly traded shares creates a currency for acquiring other companies.

    This logic works best when you are dealing with a company that does not generate dividends. When you have dividends, then shareholders get their rewards from these, and so there is less of a need to go public. The problem is, it takes time for companies to mature to the extent that they pay dividends, and everyone involved is generally too impatient to wait.

    Having said that, it's usually the shareholders and the management who decide to go public, not the workers. The main reason for an IPO, in reality, is to allow venture capitalists and management to cash in, generally by capitalizing on market hype. This was the pattern for the nineties - everyone involved in taking the decision is in favour of the IPO: VCs and management want the cash, and the investment bankers and lawyers and accountants want the fees. And the press wants an interesting story. And, sadly, the investing public (including their so-called professional advisers in the mutual funds) seems to be willing to buy into all of this.

    There have been suggestions that Google is worth $25 bln, in the press, who generally know nothing. Even if it's half that, then it's still valued at more than 10 times revenue. Just to give you an indication, my company will be criticised by its board, and the analysts, if we pay more than 2 times revenue for a company.

    So you are right, that the main interest is a one-off sum of cash, plus the hope that you will be able to attract good staff with options, even though most of the upside from options has already been appropriated by the early movers. And that you might be able to use your inflated stock to buy other companies. It's known as the "bigger fool" theory of company valuation - you might think this is a silly price for our company, but we're sure that you will be able to find a bigger fool further on down the line.

    1. Re:Good question by BattleTroll · · Score: 1

      Do you really, truly believe that companies go public to benefit their employees? I'm sorry, but employees are not factored into a bid to go public (unless you include the very few "founder" level employees that actually have decision making powers). If nothing else, going public is a major demotivator - drones sit around all day watching the yahoo market tracker counting their imaginary money. If the company lasts long enough as a public entity, you end up with a slew of fully vested assholes with major attitudes and a propensity for slacking off.

      Companies go public for one reason and one reason only - to raise a boat load of capital. For those companies to actually produce something, this sometimes is the only way to ramp up production. For some industries this is the only real way to actually open up your markets and become profitable because the opportunity costs of starting the business are just too high.

      For software companies, going public makes a select few very rich, allows the companies to ramp up both R&D and marketing/sales, and brings in capital used for M&O work. How much bigger does Google need to be to be considered a success? I see no reason for them to go public at this point other than to line the pockets of investment bankers, VCs, and board members.

  41. Re:Google's efficacy sucks by genevaroth · · Score: 1


    Feels like I am back in the day with all of the crappy link pages and ads.

    I am looking for another SE

  42. Get out my tinfoil hat! by dsbrain · · Score: 5, Interesting

    I'm surprised that no one has pointed out a pattern I see here in these 100 incidents:

    000) About 2 months ago Microsoft executive Jim Allchin said condescendingly: "Google's a very nice system, but compared to my vision, it's pathetic."

    001) Microsoft may have offered to buy Google right before it is set to go public, but Google turns them down.

    010) Google changes it's program in an attempt to get better weighted results and gets bad press from business about it.

    011) Word "leaks out" that SCO may be planning to sue Google for not paying them the "license" tax.

    100) Fortune publishes a negative article about Google's management.

    All this happens just as Google is about to offer it's IPO and just as M$ is starting it's own online search engine. Tons of negative press for Google, lots of praise for M$'s "forward thinking" on search technology. Coincidence? I think not...

    Davey B. This eCS-OS/2 (Warp 4.52) system uptime is 14 days 06 hrs 42 mins and 22 secs

    1. Re:Get out my tinfoil hat! by Xenographic · · Score: 1

      That's 101b incidents. Did you forget that you were counting from 000b? ;P

    2. Re:Get out my tinfoil hat! by Anonymous Coward · · Score: 0

      You use the industrial-grade foil for your pointy aluminum foil beanie, don't you?

  43. And forbes has what credibility left? by TyrranzzX · · Score: 1

    Exactly.

  44. Re:One other sign of Google going down: Google Gro by mubar · · Score: 1

    True, it works like that now. And while I'm not a big fan of Google, this restriction actually is a good thing. It greatly reduces the meaningless trolls or misplaced posts that thousands of abusive or clueless googlers would otherwise be posting in response to various ancient Usenet threads. No one wants to see some newcomer resurrecting a 1994 thread in a busy newsgroup, no? Thus Google Groups draw the line in one month. If you want to answer to older post this should certainly be possible via another newsprovider, where the troll population will be considerably lower and no restrictions have taken place.

  45. Re:One other sign of Google going down: Google Gro by Mengoxon · · Score: 1
    It greatly reduces the meaningless trolls or misplaced posts that thousands of abusive or clueless googlers would otherwise be posting in response to various ancient Usenet threads.

    Ok, then. why not do the most efficient thing and disallow posting full stop. That should get rid of meaningless trolls and misplaced posts.
  46. Not all that important... by evilviper · · Score: 2, Insightful

    What people seem to overlook about google, is that it brought searching out of the stone-age, and forced everyone else to improve greatly, or die out. No longer are searches riddled with links to unrelevant material like porn, link-farms, etc. (Well, there are some, but still only with rather uncommon search terms). If google dies (like many very good companies have before) it will certainly be a sad day, but we can all move on and not be much worse off.

    The reason we can live without Google, is it's legacy... Other search engines like Yahoo finally invested the money in improving their own search engines, so that they get results almost as good a Google. Unfortunately (and the reason they can't possibly beat-out Google) their goal is only to match, they could have done a bit more work and been better, and innovative, rather than just imitators.

    So, google may go away eventually, but their legacy shall remain, and we are all better for it.

    --
    Slashdot gets worse every day... Pipedot: News for nerds, without the corporate slant
  47. cause: newsnet behind Google Groups by Reinout · · Score: 3, Informative

    Not being able to reply to an old, archived news message in Google Groups doesn't seem so strange/bad to me:

    Google groups is basically only an interface/archive to the existing internet newsgoup mechanism. If you'd reply to a year-old message in some newsgroup that got archived in google groups... you would be sending a reply to the newsgroup itself, thereby giving the whole readership of that newsgroup (let's say some 200 people) an answer to a year-old question.

    Seen in this light, I wouldn't count this against google.

    Reinout

    1. Re:cause: newsnet behind Google Groups by Hecatonchires · · Score: 1

      To me, it also suggests that they're hiving off older stuff to read only media.

      --

      Yay me!

  48. Re:One other sign of Google going down: Google Gro by mubar · · Score: 1

    Ok, then. why not do the most efficient thing and disallow posting full stop.

    That'd do the trick indeed. But I believe the main reason for that self-placed rule was what already said: to prevent people from responding to years-old threads. This has happened sometimes, and it does no good to anyone. For example, people using their ISP's own newsserver won't probably see the article that GG user is responding to. Don't know why Google put the limit as low as one month though.

  49. It's just maturing by Anonymous Coward · · Score: 0

    Employees carp that Google is morphing in strange and nerve-racking ways.
    Google is growing up and right now it's in that phase where there's a lot happening to its body that it doesn't understand.

  50. Forbes store gets it half right by wpugh · · Score: 5, Insightful

    Since I taught Sergey when he was an undergraduate at Maryland, and have done some consulting at Google, I can offer some insight on on Forbes article.

    The Forbes article is right that Google is very selective in their hiring, and puts a premium on intelligence over experience. However, the claim that you need a degree from a top-10 university is bogus. Actually, one thing that helps a lot is a graduate degree. I believe the current situation is that they have more people on the engineering staff with PhDs than with BS degrees (and more people with Masters degrees than either).

    One of the interesting things about the Google engineering team is the number of people who had previously done research in topics such as compiler optimization than have no relation to Google's business. They just hire smart people.

    I understand that a number of people are upset by recent changes in Google's ranking scheme and the fact that it isn't public or open source. The thing you have to understand is that Google will be forever in a war with the people doing "Search Engine Optimization". These people don't care about having Google return the best result for "ceiling fan", they just want their web site selling ceiling fans to be on the first page.

    The initial papers on the Page Rank algorithm assumed a web that was unaffected by the page ranking algorithm. Now, with Google being a dominate search engine, a substantial part of the web is designed to influence Google's search ranking. Figuring out a search ranking algorithm that works well in that context is very hard, and would be impossible if it was public or open source. The SEO people would 0wn it in a moment.

    A problem I've noted with Google in the past few years is that a search for anything that people are trying to sell, like "ceiling fans", mostly returned links to web stores selling that product. The newest ranking for "ceiling fans" includes other links as well, such as informative web sites on installation, manufacturers and energy conservation. So it seems like an improvement to me.

    Clearly, managing a company that is growing like Google is growing is a challenge. But I'm not sure anyone else could do it better.

    1. Re:Forbes store gets it half right by DeadSea · · Score: 2, Informative
      Google seems to be having problems with domains that change ownership. When a domain name expires and somebody else picks it up, it no longer should have the authority of links that existed to it before the ownership changed.

      For example Google search for "perl foreach". The first result is from perltoys.com. perltoys at one point had magnetic perl poetry magnets that slashdot and millions of other sites linked to. As a result they have very high page rank. Now the domain has been bought by somebody else and it offers keyword stuffed pages of sponsored links.

    2. Re:Forbes store gets it half right by schon · · Score: 1, Insightful

      Figuring out a search ranking algorithm that works well in that context is very hard, and would be impossible if it was public or open source.

      I disagree - it would be easier, because there would be more people working on the problem.

    3. Re:Forbes store gets it half right by ralphclark · · Score: 2, Insightful
      ...a search for anything that people are trying to sell, like "ceiling fans", mostly returned links to web stores selling that product. The newest ranking for "ceiling fans" includes other links as well [...] So it seems like an improvement to me.


      It's not the genuine online store sites that are the problem; often a genuine place to buy is just what you are looking for and such links are at least genuine and relevant. No, the big problem is "link aggregators" and shopping comparison sites. Search for terms common to some consumer product and these links will often dominate the first few pages. I am talking about sites with names like dealtime, bestbuy etc. There are several things about these that render them less than worthless:

      1. The links on any given aggregator will tend to be dominated by one or two retailers. Often the same retailers will dominate more than one of these sites, or even most of them. So you have tewo or three pages of google links all pointing at pages filled with replicated links to the same handful of deals.

      2. The deals advertised in this way are themselves never competitive enough to be interesting. The retailers that advertise using these methods are looking for dumb buyers who don't really know how to shop around. More competitive retailers rely on good karma spread by word of mouth, "recommended" links from other unrelated sites and repeat business.

      3. The "content" on these aggregators and "deal comparison" sites is by its nature so ephemeral that by the time you get served the link, the terms that led to its ranking have often vanished from the page. And there is little point looking in Google's cached version if the advertiser is no longer offering the item.


      For these reasons, Google is rapidly becoming useless as a web shopping search tool. Which is more than annoying, as I haven't managed to find a useful replacement. In many cases I find myself reduced to using a combination of my own carefully collected bookmarks, and eBay. In my opinion Google ought to specifically exclude all sites of this type as they are utterly useless to everybody and are cluttering up many search results so completely, that when you are going shopping, you now might hesitate to bother googling at all.

    4. Re:Forbes store gets it half right by Zictar · · Score: 1

      Although not too many people seem to know about it, Google has a specific site for web shopping searches... known as Froogle. Haven't really used the site much myself yet, so I can't tell you how good it is, but it is designed to be an online shopping search, unlike the Google search engine which is not designed for this in particular and probably amounts for the changes they have made recently... I'd doubt if the two weren't linked, and if Google didn't mean to start promoting their product search engine soon enough.

      --
      - To boldly go where no one has gone before...
    5. Re:Forbes store gets it half right by Anonymous Coward · · Score: 0

      I think you pinpointed exactly what's wrong with the new search algorithm. Don't you think most people searching for the phrase "ceiling fans" would be (dramatic pause) shopping for ceiling fans, and WANT to see vendors? Spare me comments on froogle please. And if they wanted to find information on installing a ceiling fan that they'd enter "how to install a ceiling fan"? Entering "how to install a ceiling fan" in www.scroogle.com, where you can see what the old search results would have been, returns exactly that, not pitches trying to sell ceiling fans. If I want google to return results on energy conservation then I'll enter "energy conservation".

    6. Re:Forbes store gets it half right by Anonymous Coward · · Score: 0

      interesting, helpful post. am happy to listen if you want to talk more.

      fred vogelstein (author of the google piece)
      fortune magazine
      fvogelstein@fortunemail.com

  51. Yeah by Anonymous Coward · · Score: 0

    Exactly! It's the same situation as it was with AOL when it was big (And maybe even so still...), people thought/think AOL is the equivalent of the internet, because it's the only thing they were exposed to. It's an interesting case.

  52. Fortune/Forbes qualified to talk about technology? by InfiniteWisdom · · Score: 3, Insightful

    Am I the only offended by condescending tone of the article when it comes to computer scientists and engineers?

    I suspect these people are merely shocked that someone without an MBA degree and who doesn't walk around in a $2000 suit can call the shots in a company, and greatly exaggerate the degree of "arrogance"

    --engineers and other geeks attending a conference
    Yeah... all those weirdos

    ..."It's a distraction from pure technology, which is what I love...." ....Brin will become a billionaire. Make that a multibillionaire. So to hear him pining for the good old days sounds strange--
    What? There are things more important than money???!!!

    roller-hockey-obsessed doctoral students in computer science
    Computer Science gradstudents must be obsessive, right?

    an unspoken caste system has emerged. At the top are the engineers, people in the mold of Brin and Page.
    They have people who actually make the product at the top????!!! Why can't they be like every other company and have all those TPS report-demanding MBAs at the top.

    ...wrote off SCO as a bunch of sleazebags and went back to playing live-action roleplaying (LARP) games in their mothers' basements, or whatever it is they do when they're not writing device drivers and complaining about clueless end users.
    From Forbes... linked to in another posting

  53. Watch the engineers start to leave.... by Bowie+J.+Poag · · Score: 1

    ....And watch Google turn into AltaVista.

    --
    Bowie J. Poag

  54. Re:One other sign of Google going down: Google Gro by Wolfrider · · Score: 1

    --Shoot, I get annoyed when somebody resurrects a ONE-year old thread on the Knoppix help board. It's ancient history by then, start a new thread.

    --
    .
    == WolfriderV6 == I'm willing to admit that *I just might* be wrong... Are you??
  55. Re:Google by Anonymous Coward · · Score: 0

    Forbes dissed Linux. Forbes doesn't understand anything about technology. Therefore, you should boycott Fortune -- a different magazine than Forbes.

    Crawl back under your bridge.

  56. Re:6 coders, a fat pipe or two, and a million doll by Anonymous Coward · · Score: 1, Insightful

    Given the right 6 coders, that's true. Good luck finding them.

    Why do you think Google is trying so hard to hire all the top eggheads coming out of college?

    Also, text searching is a patent minefield (which is one of the reasons MS's search technologies suck so bad).

  57. Re:Fortune/Forbes qualified to talk about technolo by generic-man · · Score: 1

    Forbes is not the same magazine as Fortune. Please don't use Forbes's name to slander Fortune.

    Learn to take criticism. Fortune printed a contrarian view to Google's next-big-thing hype. Rather than trying to rebut the article line by line with snappy comebacks like a Usenet troll, perhaps you should examine your conceptions of Google. Personally, I agree with the article: Google is the most overhyped company since Netscape, and its IPO will rise and fall with similar magnitude.

    --
    For more information, click here.
  58. Crapiness is the wrong term by Frisky070802 · · Score: 1
    It's not that AltaVista and the others were "crappy" ... it's that Google came up with a different ranking algorithm that did a better job at putting the most valuable pages at the top of the list, and people noticed.

    I know many of the people involved in starting AltaVista, as well as Inktomi's search engine. These guys aren't stupid! But their emphasis was on the brute force of using scalable systems to index huge numbers of pages in the first place, and they didn't "hit" on the better ranking algorithm.

    --
    Mencken had it right. So glad that's old news.
    1. Re:Crapiness is the wrong term by happystink · · Score: 1

      How about relatively crappy? Compared to what came after it. The same way that in 10 years, the Google of 2003 will look crappy.

      --

      sig:
      See the "..for smart people" banners Wired runs here? Look elsewhere guys.

    2. Re:Crapiness is the wrong term by Anonymous Coward · · Score: 0

      Altavista was the best when it came out, of course. However, they just sorta let the thing run and never really improved it. Towards the end of it's reign it WAS crappy -- it was virtually impossible to get a good result from the thing. That's a fact, not a dis on your pals.

    3. Re:Crapiness is the wrong term by Frisky070802 · · Score: 1

      I wouldn't call it a fact, more like a matter of fair consensus. There are actually people who prefer AltaVista to Google even today. (And I know both of them :) --- just kidding.

      --
      Mencken had it right. So glad that's old news.
  59. Their position of power by Frisky070802 · · Score: 1
    One thing has worried me about search engines for some time: the possibility that I come up with the greatest thing since sliced bread, pose queries to Google to see if it's been done, and get beaten to the punch by 20 people in Google Labs who see the query and think "nice idea!"

    I posed this to someone from Google at a conference, and he said they have policies against such things, recognizing their position if such a thing got out. But seriously, how could it get out? Heck, I could pose a query and find it blasted on a screen at the next World Wide Web conference during a Google hiring extravaganza.

    If Google, or any search engine, mines the data they get from the millions of queries they see, they can potentially find some needles in haystacks. (Example: filter all the queries to see just what people at Microsoft are asking them.)

    --
    Mencken had it right. So glad that's old news.
    1. Re:Their position of power by Anonymous Coward · · Score: 0

      ssh! you might let the cat out of the bag.
      we at IBM have a special department which does only this. we run the US patent database search server and filter queries to patents by companies. a simple webpage is updated daily internally at IBM which shows exactly which department at which companies are searching for and obviously what they're working on. neat huh ? :)
      those who control the engine control the user.
      please dont mod up. this is for people who read at 0 only. :)

    2. Re:Their position of power by Anonymous Coward · · Score: 0
      I used to be worried about that, then I started working for IBM :)

      Of course Delphion is independent these days... need a new path to the newest and greatest technology. Oh yeah, we invent it!

  60. If wishes were hprses, MS search would be good. by StrawberryFrog · · Score: 1

    "Google's a very nice system, but compared to my vision, it's pathetic" - Jim Allchin, Microsoft

    Yeah, well that's vapourware for you. Compared to my vision of "software that just works"(tm) todays computers are all pathetic.

    All thanks for the engineers at google for making something really hard work really well, while Jim is still waving his arms around.

    --

    My Karma: ran over your Dogma
    StrawberryFrog

  61. Are you kidding? by Anonymous Coward · · Score: 0

    Are you kidding? Google is already evil, you dupe. You fawn over Google because of its search results while ignoring the numerous signs right in front of your face.

    1. Re:Are you kidding? by Anonymous Coward · · Score: 0

      OK Mr. Search King.

  62. What Forbes seems to miss by Animats · · Score: 2, Informative
    is that Google is not only profitable but has paid back its startup costs.

    Few Internet companies can say that. AOL/etc. can't. Yahoo can't. The new telecoms can't. Microsoft can.

    Google as a business has no real need to go public, because they don't need cash. Going public is a dumb financial decision for them, because they'd be overpaying for money they don't need.

    The founders could buy out their initial investors in a leveraged buyout and go private. That's a tough deal to set up, and the VCs would have to agree, but it's another, and perhaps a better, option.

    1. Re:What Forbes seems to miss by Anonymous Coward · · Score: 1, Interesting

      Silly rabbit, the initial investors would never agree to any such thing.

      You think they're going to take 1x or 2x their initial investment when waiting a year will get them 25x or 50x?

      More proof that nerds don't understand how the rest of the world works.

    2. Re:What Forbes seems to miss by Animats · · Score: 1

      Google hasn't published their investor agreement, so it's not clear what rights the VCs have. But the Google founders are said to be in an unusually strong position.

    3. Re:What Forbes seems to miss by FreshFunk510 · · Score: 1

      In addition to the other poster's response, is a response I gave last time an article on Google was on /.. It was also referenced in the article.

      The point being that on on hand an IPO would be great because it would make a ton of people rich. But the latter third of the article talks about their competition. Yahoo, Microsoft, AOL etc. I think the numbers said they currently have 2 billion in cash but could generate around 20 billion with an IPO. The article is clearly saying that the money generated by an IPO would allow Google to 1) spend more on technology or 2) pursue acquisitions that would help it compete not just today but 5 years from now which any competent chief officer and investor should be thinking about.

      When it gets down to it, money is power. And companies like Microsoft have realized the potential of good search (which is not a new concept and has been around since the beginning of programming) and now they've decided to throw some real money at it. Google would be foolish to think that their current version of search will beat all newer innovations to come. That's the same mistake all the other search engines made pre-Google.

      Never underestimate innovation.

      --


      "Injustice anywhere is a threat to justice everywhere." - Martin Luther King, Jr.
  63. All google, all the time by Frisky070802 · · Score: 0, Offtopic
    Having commented on 2 math-related articles in 3 postings yesterday, I feel obliged to observe that this is the third Google article in the past day.

    As if Google needed more publicity?

    Hey, CmdrTaco and friends: time to implement a topic rationing system among the top-level articles, to spread them out? Or is this merely an indication that you have so many posts about Google, or so little about everything else, that it merits this much attention?

    --
    Mencken had it right. So glad that's old news.
  64. Coke is the same with Coca Cola? by Anonymous Coward · · Score: 0

    Are there more than 5 countries in the world calling this product as Coke?

  65. Hotbot by Anonymous Coward · · Score: 0

    Real engineering work on hotbot stopped when lycos made a buyout offer.

    Very few people heard of google when hotbot was set up the bomb.

  66. Greetings, Mr. Brandt by freeweed · · Score: 1

    Daniel Brandt, is that you?

    I didn't know you had a Slashdot account!

    --
    Endless arguments over trivial contradictions in books written by ignorant savages to explain thunder in the dark.
  67. Inferior products haven't stopped MS in the past by Demerara · · Score: 1
    It's easy to picture Microsoft using its Windows monopoly to lasso people into using its search--even if its search is slightly clunkier than Google's. That scenario won't happen, says Brin. He thinks the company with the superior technology will triumph: "If they force users to use MSN Search and it's inferior, it will cause lots of problems for them."


    Forgive me Brin, but Microsoft have made heaps of money without problems by selling technically inferior products. Users forced to search on MSN will experience the problems but the vast majority of them will not migrate from the Microsoft solution.


    Why IPO Google at all? Keep it privately owned and to hell with the SEC and having to jump through hoops.

    --
    Backward%20compatibility%20is%20over-rated
  68. Yes. by Anonymous Coward · · Score: 0

    I've seen it happen.

    It only took a few weeks after my 50+ person dotcom moved from our cruddy you-store-it space to a full floor of goregeous windowed offices that everything ground to a halt. Layoffs in 3 months. Everything over at 8 months.

  69. Re:Fortune/Forbes qualified to talk about technolo by Anonymous Coward · · Score: 1, Insightful

    Am I the only offended by condescending tone of the article when it comes to computer scientists and engineers?

    Shut up, nerd.

  70. That's not Google... that's scumware! by red_shift · · Score: 1

    Come on now people. Do you honestly think Google would run two pages of ad-like search results?hb

    That's not Google. That's scumware. Check your hosts file and/or run hijackthis to clean the scumware off your box. You're being fed ads by a third party that's stealing your Google-bound queries. Check your urls, and I suspect you'll see that you're not really at google.com.

    GoClick.com is one known source of this sort of scumware.

    1. Re:That's not Google... that's scumware! by n0nsensical · · Score: 1

      Two pages was a bit of an exaggeration, but it's definitely Google. Only things in my hosts file are a lot of 127.0.0.1s for ad domains and hijackthis didn't find anything abnormal. Plus it's not like I'm running Internet Explorer. ;-) It's only happened on a few searches, and the ad links were definitely a minority, just high enough to notice.

  71. Re:Google and Walmart have a lot in common by symbolic · · Score: 1


    Walmart is a huge conglomerate that, through its sheer size, can easily dictate the terms under which suppliers will operate - including their business practices, margins, etc. Despite the immense pressure for lower-cost goods, many suppliers see business with Walmart as a double-edged sword - they won't clear the margins they'd like, but it's likely that the volume will make up for it. Nonetheless, they grow dependent on their business ties with Walmart, as it often ends up representing a significant portion of their revenue.

    Google has the same level of control, it seems, over those who rely on placement for their business. Play by Google's rules (which are subject to change), and you may end up OK. Try to make an end-run, and it may be a very costly mistake.

  72. Or: search is a fickle mistress by Ars-Fartsica · · Score: 1
    When I started working in the industry, Alta Vista was literally the kingmaker of the web. You were in their index (or Yahoo's directory) or your were unreachable.

    Yes there were SEOs (third party optimizers) for Alta Vista back then too.

    Then came Lycos. Then came Inktomi. Then came Google. Google has stayed on top a long time by their regin must end - sooner or later PageRank will be totally cracked by SEOs and their algorithm won't provide decent results anymore.

  73. You're in denial by Ars-Fartsica · · Score: 1

    Search is a well researched and well understood problem. What Google has is a better API and API business model.

  74. AllTheWeb owned by Yahoo now by Ars-Fartsica · · Score: 1

    ...as a result of the Overture acquisition

  75. They are arrogant by Anonymous Coward · · Score: 0

    You should see these Google employees walking around like they are king shit. I work at Intuit, and the way they walk around the area with such a swagger, not caring about cars that they are in the way of, with their stupid Segways and scooters, its infuriating.

    They way they think they own the road during their lunch hour is just plain rude. "Yes, I know you're a car, and yes, I am taking my time crossing the street, but what are you going to do about it? I'm from Google."

    Thank God they will move from these buildings. Their sign on the old SGI HQ is up so it's only a matter of time.

  76. The Horror! by LPetrazickis · · Score: 1

    I've scroogled for the following:
    - world conquest (0 missing)
    - pr0n (0 missing)
    - evil (0 missing)
    - microsoft (0 missing)
    - computers (16 missing -- all crap)
    - end of the internet (4 missing - 3 crap)
    - lpetrazickis (0 missing)
    - deviancy (0 missing)
    - PNG 256x256 icons (2 missing - all crap)
    - jargon file (0 missing)
    - bofh (0 missing)
    - unix humor (1 missing - all crap)
    Excuse me for not crying.

    --
    Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
  77. no[space]one by Anonymous Coward · · Score: 0

    Noone (well, apart from you) decided that search engines were not allowed.

    Well, it's a good think nobody listened to Mr. Noone.

  78. Growing up. Ah yes... by Anonymous Coward · · Score: 0
    ...I remember it well. As an old limeric put it
    An LSE graduate said
    'As a student, of course, I was red;
    But now I'm with Shell
    Let the proles go to hell,
    My pension is safe till I'm dead.'
    Replace 'red', 'Shell', 'proles', and 'pension' as appropriate.
  79. Re:Fortune/Forbes qualified to talk about technolo by Daniel+Dvorkin · · Score: 0, Flamebait

    Yes, it is offensive, but it's hardly surprising. Corporate suits are the grown-up version of jock bullies in high school. In fact, a lot of them are the exact same people -- business degrees are the favored choice of people who want to get "an education" but don't have the brains to study something that takes an effort to learn.

    --
    The correlation between ignorance of statistics and using "correlation is not causation" as an argument is close to 1.
  80. Oh God! Another MICROSOFT!!! by Anonymous Coward · · Score: 0

    "A rise of stock- and option-stoked greed is creating rifts within the company. Employees carp that Google is morphing in strange and nerve-racking ways."

    Kill it QUICK!!!

  81. Re:Eight words of Revolutions by TeknoHog · · Score: 1

    Everything that has a beginning has an end.

    --
    Escher was the first MC and Giger invented the HR department.
  82. Idiot! by Anonymous Coward · · Score: 0

    I don't get it! At the time I found a solution to a problem that was posted, I just wanted to add that solution but could not! What's the point?

    Too bad I'm posting AC and my post will not be modded as high as yours--dumbass.

    You just post a message to the SAME group with the SAME subject, and Google will decide it belongs in the SAME thread.

    Don't thank me, Just Doing My Job.

    -Obviousman

  83. Wow! Roller-Coaster-Moderation! by Fantastic+Lad · · Score: 1
    Never seen one of my posts go up to a 5 and then down to a 1 in one afternoon before.

    I have whiplash!

    Look. Google is a useful tool but if nobody minds, I'll still be keeping my skills sharpened on alternative surfing methods, and my webpages well linked through other means. If Google decided tomorrow to cut you out of their search engine, what would happen to your business model?

    May never happen, but before Google, this wasn't even a possibility of a problem. Now it is. And with Google wanting to make money. . . I'm glad that some moderators have the brains to recognize the inherent dangers here!

    But then others have modded me down like a bunch of thoughtless, reactionary monkeys upset that their favorite search-engine through which they somehow define their meagre self images has been bad-mouthed. Whatever. If you'll excuse me, I'd just as soon the web were not set up in such a precarious manner.

    When all the fish school off into predictable masses, that's when the trawling nets feast.


    -FL

  84. Google Troll Haiku by judowillreturns · · Score: 1

    Google is Dying!
    So what? We are on Slash-Dot!
    Let's bash Microsoft!

    The next step on the road to destroying an art form is to write it in 1337.

  85. I'm also getting pretty sick and tired... by John+Miles · · Score: 1

    ... of getting links to expertsexhange.com in half the Google searches I make anymore.

    If I want to pay $20/month to find answers, I'll use something besides Google. They seriously need to quit linking to pay-for-support sites, or at least charge them for sponsorship.

    --
    Dahlmann tightly grips the knife, which he may have no idea how to use, and steps out into the plain.
    1. Re:I'm also getting pretty sick and tired... by Anonymous Coward · · Score: 0

      expert sex change?

  86. Re:Fortune/Forbes qualified to talk about technolo by InfiniteWisdom · · Score: 1

    Let me be a "usenet troll" and address your post point-by-point.
    Forbes is not the same magazine as Fortune.
    An you didn't get modded +5 insightful?!!!
    Fortune and Forbes cater to the same audience and are very similar in content and purpose.

    Please don't use Forbes's name to slander Fortune.
    It slander if its its untrue. But I just cited several examples to prove, that didn't I? Where's the slander?

    Learn to take criticism. Fortune printed a contrarian view to Google's next-big-thing hype. Rather than trying to rebut the article line by line with snappy comebacks like a Usenet troll, perhaps you should examine your conceptions of Google. Personally, I agree with the article: Google is the most overhyped company since Netscape, and its IPO will rise and fall with similar magnitude.

    Learn to read my posting before criticising it. I said that Fortune and Forbes always speak condescendingly about engineers. To make that point I cited several examples. However, since you were so awed by this article, you obviously don't believe that an article needs to back up its assertions with facts, so that point may have escaped you.

    Let me respond anyway. The one good point I think the article made was about people showing up late for meetings. I think that is disrespectful and unprofessional, especially if they don't pay attention when they're there.

    Other than that everything they point to is not a "contrarian" view, but an inability to understand a different corporate culture... especially one where money is not the #1 priority. I refuse to give credence to any of the quotations from "unnamed CEOs"... we aren't talking about some middle manager afraid of getting fired for criticising the company or getting harassed by coworkers. If you won't let your words attached to your name, I don't want to read them.

  87. That's so obvious... by xixax · · Score: 1

    .. I wish I'd thought of it. :o)

    I do far less "surfing" than before, and Google is my first port of call for most obscure things.

    Basically, they would be getting a massive upset in their S/N ratio.

    Maybe Wikis will be the cure? Or soem measure on the overall quality of linking...

    Xix.

    --
    "Everything is adjustable, provided you have the right tools"
  88. Sort By Price by meehawl · · Score: 2, Informative

    Google is rapidly becoming useless as a web shopping search tool. Which is more than annoying, as I haven't managed to find a useful replacement.

    Yahoo Shopping. Sort-by-price. Cross reference merchant ratings with BizRate if in doubt.

    --

    Da Blog
    1. Re:Sort By Price by ralphclark · · Score: 1

      Oh irony of ironies. Bizrate is just the type of site I am complaining about.

  89. Elitist hiring practices? by btakita · · Score: 1

    An interview at google...

    Google Manager: What did you do for your last company?

    Canidate: I created an application that started a sucessful new culture that made XYZ corp. $50 million last year.

    Google Manager: So did you go to to Stanford, Carnegie Mellon, or an Ivy League school?

    Canidate: No...

    Google Manager: Your job search did not match any of our openings.

  90. Google needs a dose of reality. by Anonymous Coward · · Score: 0

    Google needs a dose of reality. The google xmas party in LA about two weeks ago reminded me of AOL. There was an open bar, all you can eat lobster, drunk executives and dimwhited customers. Google used to be seen as a dominant company due to its technology. They now look like an arrogate dot com before the bubble burst. The fact that Google is having management problems within the ranks of their executives is not surprising. Growth is easier said than done. Google is up to 1,200 employees. That's 1/3 the size of of Yahoo and 1/20th the size of M$. If Google can't manage 1,200 employees then they will fail before competition takes over. It will be interesting to see if google can prioritize profits over ideals and still manage their business effectively. Google stocks are going to turn people greedy (see AOL) and Google may fall apart when that happens. On the other hand there's MSN and Yahoo - both seasoned verterans that know how to operate a business, please customers and shareholders.

  91. Re:Fortune/Forbes qualified to talk about technolo by generic-man · · Score: 1

    Let me be a "usenet troll" and address your post point-by-point.

    Okay.

    An you didn't get modded +5 insightful?!!!

    "And" is the appropriate word here. Your excessive use of punctuation is not welcome.

    It slander if its its untrue. But I just cited several examples to prove, that didn't I? Where's the slander?

    As a lawyer, I must remind you that you are under oath.

    Learn to read my posting before criticising it. I said that Fortune and Forbes always speak condescendingly about engineers. To make that point I cited several examples. However, since you were so awed by this article, you obviously don't believe that an article needs to back up its assertions with facts, so that point may have escaped you.

    I disagree. I have been reading Fortune for over 20 years, and in that time there have been many articles that praise the work of engineers at companies including Google. These articles may be purchased at a cost of $2.49 each in the archive.

    Let me respond anyway. The one good point I think the article blah blah blah they're there.

    Good point.

    Other than that everything they point to is not blah blah blah to understand a different corporate culture... blah blah from "unnamed CEOs"... we aren't blah blah harassed by coworkers. If you won't let blah blah them.

    Good.

    --
    For more information, click here.
  92. You miss the point by Syre · · Score: 1

    None of those were search terms which generate substatial Adwords revenue.

    They only put the filters on terms that will generate them more cash.

    1. Re:You miss the point by LPetrazickis · · Score: 1

      So, in other words, Google will work the same way it has always done for me, but mainstream newbs are less likely to be suckered in my link farms.;)

      --
      Is this a sigs-optional kind of place? 'Cause I am totally down with that if you know what I mean.
  93. You're talking about a company that... by leonbrooks · · Score: 1

    ...has a long and chequered history of selling your info off... and what they don't sell off deliberately gets vamped by bored St Petersburg teenagers at irregular intervals and sold to spammers for pennies a record.

    --
    Got time? Spend some of it coding or testing