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A Look Back at Apple's 2003

Samvit writes "The end of the year is upon us, so it's naturally time for those retrospectives to start coming in. Ars Technica has a fantastic look back at Apple in 2003. 2003 was one of the biggest years for Apple, arguably the biggest in a very long time. Still, Ars is typically fair, so the author lays down not only the good in 2003, but also the bad and the ugly. There's a bit of prognostication going on too--a little something for everyone."

78 of 404 comments (clear)

  1. Huh? by Shky · · Score: 5, Funny

    Didn't Apple die? Wait, that was BSD...

    I kid, of course..

    --
    CC Licensed Serialized Story and Podcast: Ingenioustries
  2. Right Track by qw(name) · · Score: 2, Insightful

    Apple appears to be on the right track. Their problem is still expensive hardware but going to a Unix-based OS was insight indeed.

    If I had the money, I'd purchase a new G-5 dual cpu system.

    1. Re:Right Track by Anonymous Coward · · Score: 5, Interesting

      I have to admit, as a former apple hater, I spent an hour with a friend who has a new G5 and iPod. The G5 is slick, fast, has an OS I felt at home with in minutes, and just looks stunning. Price be damned, I'm buying one.

      I also criticized the iPod many times, for its battery life, my distrust of HD based players, and preferance for an iRiver over the iPod, based on cost alone. This one seduced me even quicker than the G5. Hunting through a music library that wasn't even my own was... wow!. I don't know if I can say the build quality is any higher than anything else out there, I didn't spend that much time around it, but if it was revealed that an iPod owner pays a pittance for hardware and hundreds of dollars for a wonderful interface, I would believe it.

      And I'd find it worth it. I've already ordered mine.

    2. Re:Right Track by qw(name) · · Score: 5, Interesting

      Money's money and if I don't have it then I don't get it. :-)

      But seriously, if the price were much lower then I probably would splurge for one.

      At a Perl conference last year, I'd say the vast majority of laptops were Macs running OS X. That is saying a lot!

    3. Re:Right Track by AKnightCowboy · · Score: 2, Insightful
      I have to admit, as a former apple hater, I spent an hour with a friend who has a new G5 and iPod. The G5 is slick, fast, has an OS I felt at home with in minutes, and just looks stunning. Price be damned, I'm buying one.

      I'm torn between wanting the speed of a G5 and the portability of a Powerbook G4. Both would probably end up costing about $2500-$3000 configured at the midrange with decent specs. Still, that's a far cry from the $700 I could pick up an Athlon64 system for.

    4. Re:Right Track by Frymaster · · Score: 2, Informative
      But seriously, if the price were much lower...

      well, you can at least pick up the new "mini-ipod". only 65 pounds sterling... (source is here)

    5. Re:Right Track by dcocos · · Score: 2, Informative

      I also used to think that Apples were overpriced until I stopped comparing apples to oranges (pun intendend).

      For example spec out a dual AMD system from penguin computing and a dual G5 system from Apple and you'll realize that the Apple is cheaper.
      On the notebook side I recently bought a Powerbook G4 (12 inch) when compared to a similar Dell (don't forget to throw in the cost of a DVD-Burner and Bluetooth) The Powerbook is also less expensive.

      I'm not sure about the low end pricing (you are probably able to find less expensive AMD systems, but remember the "EMac" is $799 with monitor included.)

    6. Re:Right Track by iSwitched · · Score: 4, Insightful

      Bad for Linux?

      First, do you have proof that OS X has significantly less 'substance' than Linux? Or is this just an opinion. Let's assume for a moment that I'm not just feeding a troll here.

      Linux is a tool, OS X is a tool, some people prefer one, some another. If the number of people preferring OS X begins to outstrip those preferring Linux, then the Linux community has two choices:

      It could pull a microsoft, wring its hands, and decry Apple as anti-choice and un-american, or...

      It could stop bashing for just one second, examine what is being done that is good and innovative, evaluate why people are making the choices they are, and then compete, hopefully building a better Linux along the way.

      How on earth could this be bad for Linux?

      --
      "That naive cube! How long must I suffer this!" --Sheldon J. Plankton
    7. Re:Right Track by Anonymous Coward · · Score: 2, Funny

      I bet you try to carve roast beef with a swiss army knife, too.

      Features aren't always everything. Sometimes, functionality is its own reward.

    8. Re:Right Track by rixstep · · Score: 2, Interesting

      I think Apple are close to being on the right track, but otherwise I have to disagree. Apple are not expensive. Others are too cheap. They attract the price-conscious and cut corners on production. Economics 101. Then your Gateway falls apart, and what does that tell you? Worse: I've seen useless Gateway laptops that cost a lot more than almost anything Apple had to offer at the time, laptops that couldn't even work as advertised - and in the showroom. No, I will take quality any day, and if quality costs a bit more, I will pay it, for I profit in the long run.

      I am not sure if it's genius on Apple's part to choose Unix, or instead that they knew Steve and Avie had the best system going, the best system ever seen, both for development and for use, and that Steve and Avie already chose Unix - and for reasons which were particular to NeXT, and not Apple.

      There's been speculation about whether Apple should have chosen Be, but after peeking inside, I think it's obvious to anyone that Apple made the right move there.

  3. Stock price by Anonymous Coward · · Score: 3, Informative

    is up over 20% from may's @ $15 to $25

    so iam sure they are pleased, lets hope they keep it going

    1. Re:Stock price by javiercero · · Score: 2, Informative

      rats... I mean 66%

  4. looking back on Apple is fine by Savatte · · Score: 2, Funny

    but don't look back on SCO's year, or you'll turn into a pillar of salt.

    1. Re:looking back on Apple is fine by mhore · · Score: 4, Funny
      but don't look back on SCO's year, or you'll turn into a pillar of salt.

      I don't think we're allowed to look back on SCO's year. That is their IP, I believe. They may be offering licenses to do that, though, at US$1599.00 per eyeball.

      Mike.

      --

      Mmmm......sacrelicious.

  5. Very interesting by downix · · Score: 5, Funny

    This is also the first year that Apple has had some real competition in the PowerPC market since the 90's. Genesi's Pegasos I and II along with Eyetechs AmigaONE motherboards shipped in volume this past year, giving Apple something to directly threaten their position, even in a very remote manner.

    --
    Karma Whoring for Fun and Profit.
    1. Re:Very interesting by prestwich · · Score: 2, Funny

      Haha - Amiga - oh yes that thing.

      Sorry, this is the 21st century - move along.

    2. Re:Very interesting by kin_korn_karn · · Score: 3, Funny

      you mean my TI-99/4A is obsolete?

    3. Re:Very interesting by JudgeFurious · · Score: 2, Insightful

      I don't think so.

      All of that may be true but since the total number of people who even know that these products (or company's for that matter) even exist can be numbered in the dozens it's safe to say that Apple doesn't real spend a lot of time worrying about their new "real competition".

      --
      Appended to the end of comments you post. 120 chars.
  6. Applause by blackmonday · · Score: 5, Interesting

    Apple has not been completely succesful this year, but who can deny that it is the most ambitious computer maker? Apple constantly pushes the envelope forward with newer features (FW 800, bluetooth, 17 inch laptop), and the rest of the pack try to clone their offerings in a Windows world. When's the last time Apple had to copy a Dell or Gateway design to stay current?

    I actually think next year will be even more interesting, as Apple pursues their music / video strategy. There's rumors of a Pro Tools killer on the way. Go Apple!

    1. Re:Applause by BWJones · · Score: 5, Informative

      Apple constantly pushes the envelope forward with newer features (FW 800, bluetooth, 17 inch laptop), and the rest of the pack try to clone their offerings in a Windows world.

      Not only these products, but we have Apple to thank for Firewire, being the first to install built in networking in their computers, the first to include CD-ROM drives in computers, the first to include GUI in consumer computers, the first to include plug and play hardware configuration (remember setting all those damn switches when installing hardware cards?), the first to include color support in their computers, their first to......well, you get the idea. One could go on and on here, but I agree. If any company has been responsible for driving growth in the personal computing market, it has certainly been Apple.

      --
      Visit Jonesblog and say hello.
    2. Re:Applause by Frymaster · · Score: 4, Informative
      my favourite "firsts" for apple:

      1984: first to include 3.5" floppies
      1998: first to ship a machine without a 3.5" floppy

    3. Re:Applause by daviddennis · · Score: 2, Insightful

      I wouldn't mind owning this "dying" company.

      It's profitable, and software developers continue to write software for it.

      Therefore, it's not dying.

      Sorry.

      D

    4. Re:Applause by afantee · · Score: 3, Insightful

      You do realize that you are comparing Apple against the whole computer industry, and there is no single box maker in the Wintel world that is remotely as innovative as Apple.

      The original iMac is the first legacy-free PC with built-in USB, Firewire and wireless, and its industry design has inspired not only computer makers but also designers of a wide range of products from mobile phones to printers. AFAIK, no consumer PC in 1998 could match the iMac in features, and it actually took the industry 2 to 3 years to catch up with Apple.

      Dell is a cheap copycat with zero software and insignificant hardware engineering compared to Apple. Apple is 40x smaller than MS, but its software portfolio is comparable and often better than MS products.

  7. What about their bottom-line strategy? by GeckoFood · · Score: 5, Insightful

    As I read through the article, I saw lots of ooh's and aah's over the cool toys and services they are offering, as well as the integration to certain systems. The iTunes service was acknowledged as their biggest gainer.

    Ok, so they have all of this cool technology and neat services. So, now what? How are they working to increase market share and compete with the Wintel market? It's one thing to shore up the market you have, but when that market is relatively small, that leaves one to wonder how to expand. What do they intend to do about a limited market share? The article does not say that. iTunes might be making money for them now, but how will they keep it on top with new competitors emerging?

    --
    Be excellent to each other. And... PARTY ON, DUDES!
    1. Re:What about their bottom-line strategy? by GoofyBoy · · Score: 4, Insightful

      There are two ways to go about doing business.

      You can be the big, for-the-masses, beat-them-with-price company. Examples of these are Wal-Mart and McDonalds.

      You can be the small, speciality, beat-them-with-loyalty/quality company. Examples of these are Gucci and Apple.

      As long as they steadly increase profit each year, why should Apple change their ways?

      --
      The surprise isn't how often we make bad choices; the surprise is how seldom they defeat us.
    2. Re:What about their bottom-line strategy? by Frymaster · · Score: 5, Insightful
      How are they working to increase market share

      and market share is important because why?

      the goal of apple is to be a successful, profitable company - not to "beat" windows. bmw and mercedes-benz are successful car companies. and you don't hear the shareholders whining that they're not beating ford on the market shart front...

    3. Re:What about their bottom-line strategy? by ScottGant · · Score: 4, Interesting

      How are they working to increase market share and compete with the Wintel market?

      Perhaps they're not even trying to compete anymore. I mean, they've shown they can co-exist with other computers in the world. I know many people that have both systems at home and work with both systems at work. It's no longer a "one or the other" problem for people. They've been going and going and going for decades. Decades! They may not have huge marketshare, but they're also not trying to take over the entire market like other companies.

      Perhaps it's Nash's Equalibrium at work? Just a thought

      --

      "Music is everybody's possession. It's only publishers who think that people own it." - John Lennon.
    4. Re:What about their bottom-line strategy? by tbone1 · · Score: 3, Insightful
      This is a legitimate question, and the honest answer is "I don't know". I don't think anyone outside of Apple knows. However, they have been positioning themselves for a big strike at market share; certainly they are better poised for that now than, say, five years ago. In fact, one never know about this. When the iPod was introduced, I yawned like most people. Now I own one, wish I'd gotten a bigger one, and it is proving to be a "killer app" on the hardware side, when coupled with iTunes. That combination allowed them to create and dominate a market, pay for downloadable music. (Admittedly, it's still early for that market, but still.) That may be levereged for other things; who knows?

      I will say this, from what I've seen Apple has the infrastructure and processes in place to make that strike, which I didn't see them having in years past.

      --

      The Independent: Reverend Spooner Arrested in Friar Tuck Incident - ISIHAC, Historical Headlines
    5. Re:What about their bottom-line strategy? by droleary · · Score: 3, Insightful

      The iTunes service was acknowledged as their biggest gainer.

      Kinda hard for that not to be the case: they sold an infinitely larger percentage of music this year compared to last. :-)

      How are they working to increase market share and compete with the Wintel market?

      What makes you think they have to? It's like you're saying that BMW needs to compete with Toyota's numbers for "road share". Apple makes a profit and does so while innovating ahead of the curve. With that business plan, they'll be around for a long, long time.

      It's one thing to shore up the market you have, but when that market is relatively small, that leaves one to wonder how to expand. What do they intend to do about a limited market share?

      Now you're just being moronic. The reality is the exact opposite of what you suggest. Apple is a success with 5% of the market; it has 95% of its potential market untapped. Microsoft has 90% of the market; it has just 10% of a potential market left. If you need to worry about how any company can capture a larger marketshare, worry about MS.

    6. Re:What about their bottom-line strategy? by sbma44 · · Score: 4, Insightful
      marketshare *is* essential. It puts you in control of your own destiny. You don't have to have >50%, just a competitive share.

      Interoperability is essential for computing. It's like language: english may not be the most efficient thing we could use on slashdot, but interoperability is the deciding factor.

      Given that, if you only have 5 or 10% of the market, you will always be at the big guy's anticompetitive whim as they decide on some new proprietary standard that locks you out. Then you suffer losses for 12 months until the courts tell them to stop.

      Apple doesn't have to be bigger than MS, just big enough that MS has to ensure they're products work with apple, the way apple has to be sure their products work with MS.

    7. Re:What about their bottom-line strategy? by filth+grinder · · Score: 2, Insightful

      Maybe it is my fault for reading the article but:

      The iTunes service was acknowledged as their biggest gainer.

      Is clearly false. From the article:

      In Apple's annual analyst conference call, Jobs admitted that iTMS was a loss leader for them. Apple's goal in getting into the music business is to sell more iPods.

      Apple only offers the iTMS to sell iPods, the number 1 selling mp3 player. Apple takes a loss on the service to make up the money on the iPods. Also the iPod is Apple's venture into the consumer electronics market (different from the computer market). Apple already said they wont be doing flat screen TVs or cell phones, but other consumer electronics are on the way.

      So, keep in mind, Apple is losing money with the iTMS, but making it up on the iPod. Now, if Apple is losing money on iTMS, I wonder how Walmart and Napster are fairing.

    8. Re:What about their bottom-line strategy? by Bytesmiths · · Score: 3, Insightful
      How are they working to increase market share and compete with the Wintel market? ... What do they intend to do about a limited market share?

      Ah, yes. The old "market share" argument.

      That's why Porche, Leica, Gucci, Hummer, Rolex, et. al. are all going out of business. That's why rich people buy posters at Wall-Mart instead of original art or even (gasp!) pseudo-originals like Thomas Kinkaid reproductions. That's why there are no houses on the market over about $250,000 or so. That's why fine dining has gone out of style, and the hoi-poli are all eating at McDonalds.

      But it gets even better -- a Hummer costs at least 4x the price of a Kia, yet they will both get you to work in the same amount of time. A Rolex costs thousands of times more than a watch at the Dollar Store, but they both tell the same time.

      But the new G5 is within a few percent of the price of an equivalent Dell, Compaq, Gateway, etc.! So YOU can be part of the hoi-poli on a budget!

      Chasing "market share" is not an innovator's game. (Look what it did to Apple under Sculley.) The masses (Geoffry Moore's "mice") will always choose a product for reasons other than technical innovation. It's the "gazelles" that drive innovation, and they are always a minority, almost by definition!

      So leave the market share game to those whose specialty is super-efficient manufacturing and marketing. And if you want the absolutely cheapest computer that everyone else has, it's a great time to own a Wintel machine! :-)

    9. Re:What about their bottom-line strategy? by soft_guy · · Score: 3, Interesting

      As Linux gains marketshare, Microsoft will be forced to lower prices on their cash cow products - Office and Windows. As they do this, they get squeezed because all of their other products such as MSN and xBox, and others are real dogs - consistently loosing money. This will quickly put Microsoft up against a wall. Apple, on the other hand, will be able compete against Linux based on quality and a better user experience (i.e. being at the cutting edge). There will always be room for Apple in the PC market if they keep doing what they are doing. But will there be room for MS? How will they compete against Linux? Sue everyone? Continue to release insane and nonsensical position papers?

      --
      Avoid Missing Ball for High Score
  8. G5! by BWJones · · Score: 4, Insightful

    I must say the biggest deal for Apple this year has been the advent of the G5 with significant help from IBM. Throughout the G4's life, I had been a supporter of Apple and in particular OS X because of the efficiencies that the OS provides. However, in raw number crunching power, the G4 simply did not scale in performance leaving me to do much of my hard core scientific computing on Intel or AMD hardware. However, now we have G5's, there is simply no comparison. I can now have the most efficient OS and the fastest CPU available in one platform. Apple needed the G5 and that I would say is the single biggest product Apple has come out with this year.

    --
    Visit Jonesblog and say hello.
  9. My problem with OSX by Naomi_the_butterfly · · Score: 3, Interesting
    My problem with OSX is it's lack of support for international application. I was recently in the US, and couldn't send email in Hebrew, because OSX didn't support it. Not only that, but it displayed hebrew webpages as gibberish. Now, I could figure out what to do to log into my webmail account from back home (Jerusalem), but I couldn't tell which form button was 'Clear' and which was 'Send' on the compose page!
    We actually paid for a call to mac tech support to get help, and after 20 mins on hold while the tech looked for a fix, nothing. In the end, after 5 hours of attempts, patch downloads etc, we just went to a library, and I had my email answered (in english, lol) within 15 mins (after a 20 min wait for a free machine, but still). There is a way to read the text in OS X, but it involves copy/pasting into a text editor, which wouldn't work for HTML forms, of course. which button was 'clear' and which was 'send'? I found out the hard way 3 times. Now that I read more of your message, I realize you said Hebrew 'might not work'. oops! This seems wierd to me, as a very high percent of israeli homes have computers, and there (used to be) a small but decent mac market here. Strangely, it died a bit after the release of OS X, as I recall. I wonder why...
    I also know for a fact that many middle eastern languages have the same problems in OS X, though certainly not all.

    That's a major fix Mac will need to make if it ever plans to get popular with businesspeople on an international scale (and on a major level, even on a domestic scale).

    1. Re:My problem with OSX by EvanTaylor · · Score: 2, Informative

      must have been 10.0, I've had no issues displaying any of the right to left languages on 10.2, and my friend used mellel to write in hebrew on 10.1.

      --
      Sleep is for the weak.
    2. Re:My problem with OSX by imadork · · Score: 4, Informative

      The lack of Hebrew support is a well-known "bug" in IE (and apparently most of Microsoft's Mac products). The Register has been following it for some time, I found a good article here.

    3. Re:My problem with OSX by afantee · · Score: 3, Informative

      Actually OS X has much better international support than Windows. It works perfectly with Chinese out of the box, both for display and input. Some third party app (such as IE) may not have the correct UI for every language, but every single Apple I tried has Chinese interface, including Mail, Finder, Address Book, iMovie, iTunes, iCal, iChat AV, TextEdit, even Terminal.

  10. I recall.. by Guano_Jim · · Score: 5, Interesting

    My head of IT stating that "Apple will be out of business by Christmas."

    That was in 1997.

    As long as Apple keeps innovating and forcing everyone else to play catch-up, they'll stay in business for many Christmases to come.

    One thing Apple has done well is pushing UNIX to the next-level down user, people that might not ordinarily touch the command line.

    Since I started working with OSX, I've gotten much more used to dropping into the Terminal to do stuff. It started with ls -aR and now I'm grepping ifconfig to determine my MAC address. It's fun.

    Thank you, Apple, for bringing out the inner Unix sysadmin in me. Now all I have to do is grow my hair long again.

    1. Re:I recall.. by AKnightCowboy · · Score: 3, Interesting
      My head of IT stating that "Apple will be out of business by Christmas."

      That was in 1997.

      Actually if Jobs hadn't taken over the company again and resurrected Apple with the iMac that may very well have been a true statement. Apple's management was piss-poor on 1997 if I remember correctly. I'm amazed they weathered 10 years of horrible products and a massive egress of users to the Wintel platform as well as they did.

      Still, I won't be buying anything from Apple until Macworld in January.. hopefully they'll announce a new round of price cuts so I can finally afford a low end G5. :-)

  11. The Panther is hungry by burgburgburg · · Score: 3, Funny
    It can't wait to go hunting after that long delayed Longhorn.

    Fortunately for all of us, it lives in peace with the penguins and daemons of the wild.

    1. Re:The Panther is hungry by JudgeFurious · · Score: 2, Informative

      Actually no, Longhorn burgers are not good. Nobody raised Longhorns because they were "good eatin!". They raised them because you could stick one out on a range and ignore it for most of it's life and it wouldn't die. They were tough and there were tons of them in the wild at a time when the east was clamoring for beef so all that needed to be done was to round them up and drive them to the railheads.

      As soon as it became practical the Longhorn was replaced with better breeds that maybe required a little more maintenance but yielded much more (and better) beef.

      --
      Appended to the end of comments you post. 120 chars.
  12. iPhoto performance? by Otter · · Score: 4, Insightful
    The ugly: iPhoto performance with large photo libraries

    That's their gripe on the software front? I'd say _THE_ single biggest screwup for 2003 was destructive software upgrades. The number one selling point for Apple is that things just work and you don't need to worry about them. Whatever they've been doing for QA on their upgrades, it needs to be massively revamped.

  13. The good news! by Anonymous Coward · · Score: 5, Funny

    Great article.. But no matter what, I am happy with... My iPod ... My preeecioussssss...

  14. Apple has brought us to a new Era by morelife · · Score: 5, Funny

    Fire, The Wheel, The Industrial Age, Xanadu, The Information Age, and finally, in 2004, the Brushed Metal Age.

  15. One missing adjective... by One+Louder · · Score: 4, Funny
    This is probably the first year in decades where the press hasn't automatically prepended "beleaguered" in front of any mention of Apple. This is most likely thanks to the success of iPod and iTMS that the press simply couldn't ignore - Apple needs to totally dominate a market to be considered successful by the media, whereas other companies merely have to stay in business.

    If there's any merging catch phrase this year, it's probably the use of "embattled" and "under siege" to describe Microsoft's ongoing war with Linux and security problems. You'll probably also begin to see the use of "oft-delayed" to describe Longhorn pretty soon.

  16. 12" powerbook by OmniVector · · Score: 3, Interesting

    This was a huge year for apple, for us linux geeks.

    Jaguar got me hooked on the OS, but the hardware was lacking. The 12" powerbook is what has finally hooked a lot of my friends (almost 5 that i can count now) as the first affordable powerbook.

    --
    - tristan
  17. OS X claims pretty good "internationalization" by ianscot · · Score: 4, Informative
    I've seen people using the OS to browse and do basic office stuff in Japanese, anyway, in OS X -- they were using what (scrounging on Apple's site) Apple seems to call the "advanced predictive input method for typing, which guesses which character you want based on context." Said it was handy.

    OS X claims to support:

    "localized versions of English, Japanese, French, German, Spanish, Italian, Dutch, Swedish, Danish, Norwegian, Finnish, Traditional Chinese, Simplified Chinese, Korean, Brazilian and Portuguese

    with broad support for:

    many additional languages, including Thai, Korean, Arabic, Hebrew, Cherokee, Hawaiian, Canadian Aboriginal Syllabics, Armenian, Russian and Greek"

    That would be the default install of 10.3. One of the intall disks for Panther is basically full of the international options; lots of users turn it off when they do the install, to save space on their hard drives.

    --
    "Fundamentalism" isn't about divine morality. It's about human authority.
  18. Can they keep it up? by mr_lithic · · Score: 3, Interesting
    Apple has been here before. The history of the Apple is one of dramatic rise and crushing fall. They seem to do this more than your average corporation. This is so common that the "Death of Apple" has been one of the most-overused bylines in the computing press.

    I would like them to continue but they need to stay on the edge and that is a very risky place to be.

    I am just glad that they are currently on the safe side of the edge. Too often in the past, it has looked like they were about to disappear forever.

    1. Re:Can they keep it up? by Pendersempai · · Score: 2, Funny
      The history of the Apple is one of dramatic rise and crushing fall. They seem to do this more than your average corporation.

      Let's count. I remember one fall: the Gil Amelio days, before the age of iMac. And the rise happened right after when Jobs took over.

      Is this your history of rise and fall? Am I forgetting some? You make Apple sound like a goddamn yo-yo dieter.

    2. Re:Can they keep it up? by soft_guy · · Score: 3, Informative

      Yes, you are forgetting several.

      Rise: Apple II
      Fall: Apple III

      (Some doubted Apple could survive this flop.)

      Rise: Apple IIe
      Fall: Lisa

      (I seem to recall the press having a field day with this one.)

      Rise: Mac
      Fall: Mac (sales stagnated after about 90 days.)
      Massive bad times and predictions of Apple's demise: 1985 - 1987

      Rise: Mac II
      Good times!

      Fall: Introduction of Windows 3.1
      Massive predictions that it was the death of Apple.

      Rise: PowerBooks introduced - Apple, a latecomer to the world of laptop computers takes it by storm and becomes #1 in portable computers

      Fall: Lead up to and launch of Windows 95
      Although Apple had its best year ever in 1995, the press started (continued) a drumbeat of noise about the Death of Apple.

      1995 - 1997 Bad Times. After outsting Sculley, Apple's board struggles to find someone who can build Apple's marketshare - or else sell Apple to Sun or whoever. Eventually they succeed in sacrificing profits for Marketshare, bringing on a massive crisis.

      1998 Steve Jobs returns, fires Apple's board, rebuilds company, correcting the massive mistake Apple made in 1985 by firing him and going with Sculley.

      --
      Avoid Missing Ball for High Score
  19. An alternative to Longhorn...today by Junks+Jerzey · · Score: 3, Interesting

    At the moment, no, there's no reason for Microsoft to be worried. Well, except that Windows virii have gotten so bad that the typical Dell purchaser will get nailed by several before Windows Update has finished running for the first time. But otherwise PCs are less expensive and generally much faster for the price.

    But lets look a few years down the road. The next update to Windows is a huge one. Microsoft is essentially switching to a .net-based OS, and changing lots of core components at the same time. And the minimum system requirements are going way up. None of the Longhorn features are battle proven yet. It will be a long time before we know how it will hold up.

    On the flipside, the Mac already based on proven UNIX technology and security. The GUI is fully hardware accelerated. The core CPU line looks to be in a much better position for moving forward in performance (Intel has been very vocal about the power issues they're running into), and PowerPC's run cooler, which is getting to be an important issue.

    All told, I can see a lot of people jumping ship to Apple in the next few years, especially if the hardware and OS X improvements continue at the rate they have been.

    1. Re:An alternative to Longhorn...today by the_rev_matt · · Score: 3, Insightful

      I've been hearing the "PCs are cheaper" argument since the early 90's at least. One problem: It's never been true. Sure, you can buy a PC for less than you can buy a Mac. But you cannot buy a PC of *comparable quality* for significantly less.

      After college I sold computers for a few months at Good Guys. The was when the pentium processor was first introduced. A decent IBM (actual IBM, not a cheap crappy clone) was about $1400. A comparable Performa was about $1600. But the Performa came with a nice monitor, which was worth about $200. Gee, same price after all. You could pick up a Packard Bell for 1100, but they were pure garbage and got returned as defective more often than not.

      These days you can buy a low-end computer for as little as $200 from Wal-Mart. By this logic, no one should ever buy a Dell or Gateway, because they cost more than the Wal-Mart PC. It's cheaper for a reason. Try it yourself. Look at the specs for an iMac or eMac and then spec out a Dell or Gateway of comparable power and quality parts. I doubt you'll find a difference of more than a few tens of dollars.

      --
      this is getting old and so are you

      blog

  20. I predict by geekoid · · Score: 2, Insightful

    a lot of bussiness advice from unemployeed hacks.
    example:
    1) They've got to go after wintel!
    2) They should only focus on software!
    3) Sure there good now, but what about the FUUTUUURE!

    blah blah blah.

    Don't give business advice to a company that has 8% of the computer market.

    I'm sick of this, and I don't even use a MAC.

    --
    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  21. Re:12" powerbook... and it's cooling by plj · · Score: 3, Interesting

    From the article: The largest complaint about the mini AlBook was heat. There was lots of it.

    But it was never any problem for me... however Apple recently released a battery update for it to make it run cooler. Well, it does, but now I do have a problem: the fscking noise, when fan is running most of the time, although quite slowly, but still. (It starts every time the temp will rise over 52 degrees C, and won't stop until it has fallen back below 47 - the pre-update numbers were 64 and 59.)

    Previously, it ran only during high CPU load, but now it runs during regular web browsing etc. This really sucks, I truly wish I could somehow remove that damned update! But I don't think there is any clever way to do it.

    Any similar experiences?

    --
    “Wait for Hurd if you want something real” –Linus
  22. apple should get out of the PC business by sbma44 · · Score: 2, Interesting
    What does apple do best? Design. It specializes in excellent, intuitive software and superb design on its hardware. What doesn't it do well? Produce PC hardware that is a good value for the money. Okay, I know they subcontract this stuff out, and I anticipate plenty of flames about how fast apple's processors are. I admit this. The G5 is very nice.

    I am willing to admit that apple's top offering is generally neck-and-neck with the fastest x86 of the world. This may or may not be technically accurate, but let's concede it. The fact remains that on a flops-per-dollar basis, you're better off buying x86. VaTech aside, you don't build a supercomputer with apples. (Don't expect any sympathy for tech from me -- wahoowa!)

    Apple should start buying commodity hardware from the wintel world. Keep building your own cases; write your own driver software to make it bulletproof. Let Panther install on a pentium machine. The only hardware they should make: gadgets (ipod is clearly apple's foot in the door of popular adoption), and, as bad as it is for the consumer, proprietary widgets for their cases. Stuff that lets your ipod do things it couldn't otherwise; or that makes DVD authoring easier. Most of this will be crippleware -- disingenuous measures that enable functionality that everyone *could* have, but that they only give to owners of apple cases.

    You can still charge your premium, but it has to be less -- and you can afford to do so, if you start buying from the same guys Dell buys from.

    Now is the time to strike. Microsoft has a mature (read: stagnant) OS out that will not be replaced for 12-18 months. The recent rise of malware and spam has extended for a generation the idea that windows is an substantially inferior product, even as their OS offering is actually the most competitive it's ever been. If you can attack it sufficiently to weaken adoption of Longhorn, you will have made a huge gain.

    You have a tremendous amount of credibility with your existing fanbase, with *nix geeks since redoing your OS, and with windows users as they discover ipod/iTMS. If you let windows users switch to your OS without buying a new computer, you could actually establish sufficient marketshare to challenge MS for market dominance in the next 5 years.

    1. Re:apple should get out of the PC business by presearch · · Score: 4, Insightful

      Although this has been beaten to death, let me take a quick whack once again.

      x86 OS X makes little sense. PC people just want cheap compatibility with other
      cheap Windows compatible people and workplaces.

      Apple would sell less boxes if all they could compete on was design.
      They would eat up any profit by attempting compatibility with the umpteen
      billion PCI cards out there. Any profit that would be left would be eaten up by
      dummies asking why the Windows game they bought doesn't work.

      Slashdot would be full of comments on how you should just run Windows
      instead of the emulation layer.

      Current users of Mac stuff would have no end of fat binary grief.
      All Mac developers would have to ship fat binaries and double
      the support load in addition to the size of the distribution.

      Things are fine they way they are for now. Let x86 die the quiet death it deserves.
      And Windows with it.

    2. Re:apple should get out of the PC business by JeffTL · · Score: 4, Interesting

      What you fail to understand is that well-designed, quality Apple hardware is at least half of the reason people buy Macs. I bought an iBook because all the other low-end affordable laptops look like junk in comparison, and frankly, before that day I'd never actually owned a Mac, or used one in a truly heavy manner. I heard that OS X was better than XP, and was a Unix so the command line would more or less feel like the Linux I know and love, but mainly I wanted a nice, small lightweight laptop with a good battery and a price tag fitting of its capabilities. As of today, Gateway doesn't even make 12" laptops (they made a $1600 or somesuch at the time) and neither does Dell or HP/CPQ. When you are moving around a university campus with a bunch of textbooks (that are, shall we say, lightweight in content alone if at all and plenty bulky), you don't want to also carry a 15" computer.

    3. Re:apple should get out of the PC business by tgd · · Score: 3, Insightful

      This is real simple, for the 10,000th time its been stated on here.

      Apple writes an OS to put on its hardware. It makes its money on the hardware. There's no reason for it to run its OS on anything else, because its not in business to sell software.

      Its identical to Apple selling music to get people to buy iPods. Apple isn't in business to sell music, they're business to sell hardware.

      They always have, and very likely they always will.

    4. Re:apple should get out of the PC business by soft_guy · · Score: 2, Insightful

      What doesn't it do well? Produce PC hardware that is a good value for the money.

      I call troll. Apple's hardware is a good value for the money and it pretty much always has been at least since I've been using Macintosh (since 1993 - prior to that I was using Atari).

      The advice you are giving Apple is to commit suicide.

      Don't believe me? It right out of the BeOS playbook. Microsoft can effectively kill any non-free OS competition at will by threatening the OEMs.

      If Apple stopped designing and building hardware, or tried changing to an x86 chip at this point, that might kill them and would certainly be a very bad move. You can't go from being a multi-Billion dollar hardware company to being a multi-million dollar sofware company without massive losses of money and credibility. Ask IBM. Ask Be. Ask some Amiga users.

      And the fact is, Apple doesn't need to do this. They only hope for Apple - long term - is to keep doing what they are doing. Keep quality up. Keep customers happy. Provide a user experience that is worth paying for. Capture the high end. Take sales away from companies like Silicon Graphics and Sun.

      --
      Avoid Missing Ball for High Score
  23. Logic Board Failure by mooredav · · Score: 3, Informative

    A distressingly large number of iBook owners have suffered logic board failures.

    Yes, indeed. My own iBook died 13 months after I purchased it -- just one month after the warranty expired. I brought it to my local Apple store. They told me that it would cost over $700 for a new logic board. At the time, laptops similar to mine were selling for just $900 on eBay.

    I refused to pay for it. I told the manager that I'd replace it with a PC. That was no bullshit... I was really prepared to do exactly that. However, she gave me a phone number to call. I guess it was their pissed-off-customer hotline. After some discussion with the phone rep, he agreed to cut the price down to about the cost of the AppleCare plan. So I bought the repair.

    The repair was nice and easy. Less than 72 hours after I put my iBook in the mail, I got it back. Still works great today -- over 15 months since it was fixed. With service like that, I almost forgot any bad words that I ever said about Apple.

  24. Re:12" powerbook... and it's cooling by OmniVector · · Score: 2, Informative

    Yes, i have this problem. It's not the battery update that caused it, but 10.3.2. The complaints for the 12" 867 powerbook's heat were so widespread that apple lowered the temperature at which the fans activate. you can fix this, if you like, by downloading Silent Night at version tracker. I personally don't mind, since my powerbook's never hot anymore and the battery doesn't seem to be affected by it much either (which to me is more important than noise).

    --
    - tristan
  25. Unseen pitfalls by dynamicfigure · · Score: 2, Interesting

    Granted Apple has had a great year. Many converts (including myself) and cool new products. Having recently jumped on the Apple bandwagon though I find that everyone likes to be a cheerleader for the company. Few users and fans ever point out some glaringly obvious downfalls of using Apple products.

    First and foremost in my mind is an unbelievably shoddy quality control system for new software releases. The much-touted new operating system Panther created about as many problems for its users as it has new features. This is after replacing a buggy 10.2.8 OS that never has been patched up for users that did not upgrade! Before flaming my Karma, take a look yourself, at some of the threads on Apple's own support website and read about long startup times, the dock disappearing, Powerbook backlight dysfunction's, printer's not working, etc, etc... Here's the link:

    http://discussions.info.apple.com/WebX?13@112.ti D1 aR7gq6B.1@.599b3149

    These are obviously not one-time issues affecting one or two users, here and there. They affect everyone, including myself. I have spent I don't know how many hours scouring these discussion boards trying to figure out how to fix one bug or another that Apple's "new and improved" software has caused on my system.

    The fact that this happens in the first place is ridiculous. Even more frustrating though is that this unfriendly user experience does not get any limelight. So far in my Apple software is as bug prone and glitchie as windows. The only consolation is that you can look over discussion boards to try and figure out how to fix it. One would hope that Apple would have fixed it before releasing it in the first place though, and that those who buy and upgrade to their products would not need to go through these headaches!

    Then comes the hardware. You pay a premium price for Apple products, why then are there so many complaints about this problem or that. Again I will refer interested readers to Apple's own discussion boards where users talk about display problems, poor working latches, loose laptop lid's, dissatisfaction with G5's, and all sorts of other problems on their top of the line, ultra expensive Apple toys. Here's the link (dig down into any thread):

    http://discussions.info.apple.com/

    These problems abound and hopefully Apple will get their act together to resolve them. Unfortunately at this time I do not find Apple to be any more stable or less of a headache than windows. Rather it is like a shinny new sports car that one loves to show their friends, but that winds up breaking down and sitting in the shop more than they will ever admit.

  26. Its the Apps... by C.+Alan · · Score: 2, Insightful
    On the flipside, the Mac already based on proven UNIX technology and security. The GUI is fully hardware accelerated. The core CPU line looks to be in a much better position for moving forward in performance (Intel has been very vocal about the power issues they're running into), and PowerPC's run cooler, which is getting to be an important issue

    My impression is that Apple hardware is more stable becauset they have maintained more control over the hardware. My first computer was a Mac 512, way back in the 80's. That computer never crashed.

    However, they are still lacking one thing, Applications. I am a Civl Engineer by trade, and just about every piece of software I use is made for windows. It is the old chicken and the egg situation, If they sold more Apples, you will get more applications, you won't sell more Apples until you have more application.

  27. Hard to deterimine how common problems are by SuperKendall · · Score: 2, Interesting

    I've never had one of those problems mentioned, because I did an Archive install for Panther - and before that I always used upgrade and never had issues. Sure if you look on a support board you are going to see a lot of wierd things but that does not men it's the predominant user experience.

    I even had that "cursed" 10.2.8 upgrade installed and didn't have problems with that!! I think a poll on MacSlash revealed that not many people had issues with it.

    I have to admit the FW800/HD bug was pretty evil though and should never have seen the light of day.

    Regardless of the problems however, I still have very few qualms about letting Apple patch my system instead of a Windows update (at work my Powerpoint segfaults when you try to open any presentation after a recent update. Thanks!).

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  28. Re:Apple credited with everything by BWJones · · Score: 2, Interesting

    Hobbyists and engineers could much better appreciate and understand the Apple ][ and if one so wished he could engineer his own fancy graphics and sound boards as it had a proper expansion bus and internal slots

    Also, each Apple ][ came with complete schematics and diagrams showing the design. Talk about open source! I remember thinking how cool it was that I could simply build my own if I wanted or build cool light boxes driven by my computer or make a robot with my Apple ][ as the brains (the mind of a 12 year old at the time).

    --
    Visit Jonesblog and say hello.
  29. You know you've had a good year when... by phillymjs · · Score: 2, Insightful

    ...your competition is selling your products.

    Now, Dell may not be selling iPods anymore since they've debuted their metoo!Pod-- but Dell is, astonishingly, selling a variety of Macs to the NYC school system. Talk about a bunch of whores who will do anything for a buck, huh? :-)

    ~Philly

    1. Re:You know you've had a good year when... by burns210 · · Score: 2, Interesting

      Dell sells the Macs to the NYC schools because of the contract they hold. The deal is that all computers will be bought through Dell, however, if Dell cannot provide a computer the Schools want to buy(a Mac, for instance) then the contract is off. SO, Dell takes it's lumps, sells a few emacs and powermacs to the schools (+ a small % for profit) and happily sells the other 99% of the computers as Dell black box workstations like anything else...

  30. Excellent Asian language support by amake · · Score: 3, Interesting

    OS X has excellent Asian language support. More specifically, I should say that I use Japanese and Traditional and Simplified Chinese. I run my system entirely in Japanese, and can switch between Japanese and Chinese inputs on the fly in any app with ease. The only apps that have problems are poorly ported ones (*cough* MS Office *cough*).

  31. Don't forget USB by BandwidthHog · · Score: 4, Informative

    It's an Intel technology, but its uptake was pathetic until the iMac brought it to the masses.

    --

    Quantum materiae materietur marmota monax si marmota monax materiam possit materiari?
  32. Re:It's definitely the price by Nexum · · Score: 2, Insightful

    No No No.

    Apple Machines are not more expensive

    The above is a link to a recent set of comparisons. Yes, you can always get a cheaper PC than a Mac, but if you spec the machines to be as equal as possible the Mac is cheaper. And that is withouttaking into account the unquantifiable benefits of OS X, no viruses, very few security problems etc. etc. etc. etc.

    Let is stop here, Macs are not more expensive, but they are generally higher specced than most of the bare bones crap you see advertised for so little.

    --

    This sig has been deprecated.
  33. RE: Apple "haters" are quickly changing course... by King_TJ · · Score: 4, Interesting

    I've been in the category of "Apple hater" for quite some time. (Yes, I did briefly go the Apple route, back in '96 or '97, when I started feeling like I really needed to give one a chance instead of bashing something I never even owned. After 3 months with that Performa 6400 tower, I was back to Apple bashing, and unloaded the system A.S.A.P.!)

    Well, 2003 has been the year that turned me around! Money has been pretty tight for me throughout this year, but I somehow managed to borrow and scrape up enough money to get a dual 2.0Ghz G5 tower, a Powerbook 15" laptop, 40GB iPod *and* iSight camera. So as you can see, I've VERY MUCH bought into the new Apple product line!

    Here's the thing. I've been working in computers and I.T. for almost 14 years now. I can't remember the last time a new computer and/or OS offering really excited me since my first Timex/Sinclair 1000, and my Tandy Color Computer 2 and 3 I owned after that.

    (Well, ok - I was pretty thrilled when OS/2 Warp and eventually 4.0 came out - but IBM quickly put a damper on that enthusiasm, with their horrible marketing of the OS.)

    This year, Apple has brought out what I consider the near perfect OS, the near-perfect laptop to run it on, and an amazing desktop system to run it on. The iPod speaks for itself, and the iSight.... well, frankly, it's just an "impulse buy" because at $149, you may as well own a well-made camera that matches your multi-thousand dollar Mac systems.

    If there's one thing I can justify sinking my money in, it's computer technology. I use the stuff all day long and most evenings too. I make all my money from it. Why wouldn't I want to own hardware and software that impresses me and makes me proud, rather than the same old beige boxes everyone else uses?

    It appears it's not just me, either. Two of my ex co-workers from a previous I.T. job both made the switch to Macs and OS X this year - and both would have NEVER considered an Apple system before. (I had no say in their decisions either. I was shocked to hear they both had Macs now!)

  34. Re: Apple "haters" are quickly changing course... by Anonymous Coward · · Score: 2, Funny

    "Money has been pretty tight for me throughout this year, but I somehow managed to borrow and scrape up enough money to get a dual 2.0Ghz G5 tower, a Powerbook 15" laptop, 40GB iPod *and* iSight camera

    My definition of money being tight and yours are apparently not the same.

  35. Re:It's definitely the price by alienw · · Score: 3, Insightful

    Sure, if you're willing to pay $5000 for a machine, maybe Apple is pretty competitive there. Most people out there buy something in the $1500 neighborhood (for a desktop) and there PCs clearly beat any of Apple's offerings.

    Also, you have to look at how contrived the guy's examples are. He compares the desktop G5 to a server-class Intel Xeon. Obviously, the two are extremely different. The Xeon is an order of magnitude more expensive than a desktop processor. Comparing the G5 to an Athlon 64 or an Opteron would be more appropriate. Then, he goes on to compare a low-end Radeon 9600 to an Nvidia Quadro, a professional card! Then he goes on to bitch about how the soundcard sucks, and so on, when he could easily get a different one. It's more a comparison of Apple versus Dell. Which is not fair; the two serve completely different market segments.

  36. Re: on shareware by King_TJ · · Score: 2, Insightful

    Well, actually, I think often times, shareware programs eventually become public-domain freeware, after the author feels the code is no longer generating him/her enough profit to make it worthwhile to maintain it.

    Not everybody wants to expend the effort required to write a piece of software and not even take a shot and seeing if "it's worth paying for". Shareware makes a decent "test bed" to find out if what you wrote is worth money to people or not.

  37. This report removed from Apple forums by embill · · Score: 2, Informative
    Today I posted a portion of this report (the Laptop) section to the Apple forums as I am one of the many with a dead iBook. Specifically, the iBook (dual USB) display forum. I posted it this afternoon and was just informed by their forumbot that it was removed:

    Your post titled "Ars Technica calls iBook flaw Ugly" has been removed from Apple Discussions. Posts including (but not limited to) any of the following are not appropriate:
    • Discussions of Apple policies and procedures (including pricing and repair policies)
    • Speculations/rumors about future Apple decisions
    • Questions/rumors about unreleased products
    • Posts in the technical forums that are not directly related to a technical support issue
    • Polls, petitions, auctions, or advertisements
    • Posts that are only complaints
    • Posts which contain or imply abusive or obscene language
    • Posts which are abusive to other Discussions users
    etc. etc. That's what I get for Thinking Differently. I wonder what Jobs would do if he were in my shoes?
  38. Why I may finally get a Mac in 2004 by shantipole · · Score: 2, Interesting

    I am probably a typical computer user but not a typical slashdotter in that my knowledge of all things Unix is minimal at best but that's why I'm thinking of getting a Mac. I have tried a bunch of Linux distros that worked OK but were still quite confusing for me. Macs put a friendly face on Unix. It's as simple as that. I have played around with a friend's Mac and the 'nix stuff seemed easier for me to understand. Since I write a little weblog and do some websites on the side I have wanted to get to know Linux/Unix better and I think that the Mac's ease of use on Unix to me is just the ticket. That and the fact that my Windows machine is contantly hanging has given me the impetus to search for something that just works. Macs seem to me to be that computer at this time.

  39. Re: Apple "haters" are quickly changing course... by kchayer · · Score: 2, Interesting
    I've been in the category of "Apple hater" for quite some time.

    I can't remember the last time a new computer and/or OS offering really excited me...(Well, ok - I was pretty thrilled when OS/2 Warp and eventually 4.0 came out...)

    Ha! You just described me! I could have easily been classified as an "Apple hater" as well, and still can't stand anything pre OS X for various reasons. I came across a good deal on a 600 mhz iBook about six months ago, and I figured "hey, I'm getting a good deal on a 12" portable DVD player that just happens to come with a computer." More importantly, it came with a Unix-based OS.

    As I started becoming familiar with the thing, I found myself with exactly the same thoughts: I can't remember having this much fun using a computer since OS/2. I haven't totally jumped ship, and would not commit myself to being called an "Apple preferrer." Maybe a closet-mac user. There are things about the usability experience that still gripe me (some of that is fixed with third-party utilities, and I haven't used Panther yet), but the hardware is darn sexy, and I'd by another Apple laptop in a moment!

    Count me in.

    --

    "I say consider this day seized!" -Hobbes
    "Tomorrow we'll seize the day and throttle it!" -Calvin