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Lego Goes Back to the Basics: Building Blocks

Decaffeinated Jedi writes "Slashdot recently covered Lego's plan to stop producing its Mindstorms line in response to the Danish company's worst financial loss in history. While the original article linked focused primarily on Lego's plans to cease production on various toy lines, Yahoo News now has a follow-up article that looks in greater detail at Lego's plan for the future. 'We are returning to Lego's former concept,' says Lego owner and president Kjeld Kirk Kristiansen. 'We're going to focus on building bricks as our main product, concentrating on little kids' eagerness to assemble.' Kristiansen goes on to blame the company's financial woes on its attempt to follow trends rather than focusing on its more traditional products. In turn, the company's plan for 2004 will include a renewed marketing push for Lego bricks as opposed to licensed products like the Harry Potter and Star Wars lines. Toy researcher Joern Martin Steenhold also notes the following in the article: 'All research, including my own, shows that computer games and other electronic games take up only 20 to 30 percent of children's play time. Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.' Zero to seven? What about the Slashdot crowd?"

78 of 717 comments (clear)

  1. First Post by Anonymous Coward · · Score: 5, Insightful

    I always preffered unabashed Lego sets.

    Having 100 of each was great. The sets with instructions were fun, but it really was more enjoyable to be creative. That's what we should getting children to do anyways.

    1. Re:First Post by bigman2003 · · Score: 5, Interesting

      Lego could probably be a very profitable company for a long, long time. All they need to do is sell plastic blocks (which they price very high). Their move of getting rid of the electronics, tie-ins, etc is a good one. I wonder if they will dump the theme parks too.

      20 years ago, someone at Lego thought that they should be a huge powerhouse company, with their hands in everything. Why not just be a medium sized company, making a few million dollars of profit every year with your core business?

      Walgreens pharmacy did a similar thing. It seemed like suddenly every single corner had a Walgreens on it- everywhere you looked, another frickin Walgreens. Now, craploads of them have gone out of business, and the corner is left with a VERY cheap building. They didn't do themselves, or anyone else any good by over-expanding. (My old neighborhood had an awesome coffee shop that leased a corner building. Eventually, the landlord sold the corner lot, the coffee shop went out of business, and nice shiny new Walgreens was built. 2 years later, it is an empty building, where once my favorite coffee shop, with a fireplace even, stood.)

      What does that have to do with Legos? Over expansion- the urge to be big, instead of concentrating on what works for you.

      --
      No reason to lie.
    2. Re:First Post by Suidae · · Score: 3, Interesting

      I agree that the marketing aspect with Star Wars and other themed sets needs to go. I disagree with the idea of going back to nothing but plastic blocks.

      I spent hours working with the 'Technics'(sp?) sets they used to sell. These differed from the regular legos in that they came with a bunch of various sized gears, universal joints, steering knuckles, etc. The normal solid bricks have holes through which shafts may be run. I spent many many hours learning about gears, mechanical advantage, backlash, torque (I often wished for some metal versions of the plastic gears and shafts for high-load areas) and many other concepts.

      I'd love to see all this plus a few specialized parts so that I could build a kit with which I could build any number of remote control vehicles. (I've never played with the mindstorms stuff, I dont' know if they have this kind of stuff).

    3. Re:First Post by the+bluebrain · · Score: 3, Insightful
      • [...]
        Why not just be a medium sized company, making a few million dollars of profit every year with your core business?
        [...]
      Basically, because the employees of the company, specially the management, has a mandate from the shareholders to maximise the profit. It justifies their (professional) existence, as it were. And they do it by saturating their own niche, then trying themselves in new niches. This most often results in their falling flat on their faces at some point or other, picking themselves up, and trying again, probably with a set of new people.

      This is the business version of the "cycle of life", but there's no cute baby lion.

      Point is though, they can't afford to tread water. They have to expand at least so much to keep up with inflation, or they're shrinking; if in addition they're not expanding enough to keep up with population expansion then they're losing market share; and so on. And if they expand only enough to account for these two factors year by year then the shareholders will be at them saying that they can do better than that, and bingo you get a new, more expansion-oriented top management. Capitalism's freaky that way.
      --
      yes, we have no bananas
    4. Re:First Post by jedidiah · · Score: 4, Insightful

      Bullsh*t. Lego has to compete with all of it's little rivals that can now make perfectly compatable Lego knockoffs. Lego has always been the premium brand. It's little wonder that their sales would suffer during an economic slump when the dollar is weak. Blaming their current losses on current management is rather simpleminded.

      They need to continue to differentiate themselves from a sea of knockoff artists that can clone any simplistic kit Lego makes.

      I was actually looking forward to buying my son some of the more interesting modern Lego sets available these days. If they gut their line, I certainly won't be buying. There really wouldn't be a point.

      --
      A Pirate and a Puritan look the same on a balance sheet.
    5. Re:First Post by Afrosheen · · Score: 5, Interesting

      When I was really young, around 9 or 10, I actually wrote a letter to Lego, begging them for a double-sided Lego brick. Either double-male or double-female, I drew pictures and everything. Lego, in their infinite wisdom, wrote back a few months later with some legalese bullshit about how they can't accept idea submissions from outside sources, particularly not children.

      This was nearly 20 years ago. I think they should've taken my advice instead of doing Star Wars co-marketing.

    6. Re:First Post by rilister · · Score: 3, Insightful

      Well, I think the current business plan stemmed from fear of a commodity market. I read the reason that Lego moved to more and more complex sets with 'themes' is that their original patent on the Lego block expired in 1978.

      So, in theory, there's nothing at all to stop you setting up a factory producing Lego-compatible blocks. To counter this, Lego tried to build 'brand value' by having more and more specialized sets - making it harder to compete with 'real' Lego.

      Making just standard 4x2 blocks has very little 'added-value' over blocks anyone else could make - I wonder what their plan is now? Better instruction sheets?

      --
      'This writing business. Pencils and what-not. Over-rated if you ask me. Silly stuff. Nothing in it' - Eeyore
    7. Re:First Post by bfields · · Score: 4, Interesting
      I spent hours working with the 'Technics'(sp?) sets they used to sell. These differed from the regular legos in that they came with a bunch of various sized gears, universal joints, steering knuckles, etc. The normal solid bricks have holes through which shafts may be run. I spent many many hours learning about gears, mechanical advantage, backlash, torque (I often wished for some metal versions of the plastic gears and shafts for high-load areas) and many other concepts.

      I loved those things. In high school at one point we had a clock-designing project that I prototyped with the lego technics stuff; no hands or anything, just weight-driven thing with a primitive escapement and a big bar that swung back and forth to do the same job as a pendulum, all made out of lego.

      That's the sort of thing lego was great for--you could have a good time building the (very clever) models from the instructions, but then you could also go do crazy things of your own. I hope kids are still playing with those things for many years. Except for being a bit pointy, they were the perfect toy--fun in the best possible way, because you could always do more with them.

      --Bruce Fields

    8. Re:First Post by Zibblsnrt · · Score: 3, Insightful
      The problem with the Star Wars sets - and the other licensed sets - is that they cost like nine bucks a brick or whatever bullshit inflated price is on the things. I have a tub of 500 generic pieces sitting next to me that I paid four dollars for; a 500-piece Star Wars set would run most of a hundred dollars for some sets.

      Granted, I got my tub before Lego started claiming to offer bulk sales, "bulk" meaning "you specify the bricks and we'll charge you seventy-five cents each"...

      I kinda think they should do a real bulk sales system and charge by the pound or something. God knows they made enough 4x2s and 1x1s that they don't need to sell them for orders of magnitude more cost than you'd pay to buy them in a tub or set.

      --
      "All that is necessary for evil to succeed is for good men to do nothing." - Edmund Burke
    9. Re:First Post by EvilTwinSkippy · · Score: 3, Insightful
      http://lcs.www.media.mit.edu/groups/el/projects/ha ndy-board/

      (Which of course is now simply)

      http://www.handyboard.com

      It's a Motorola HC-11 based micro controller with all the DAC's for doing robot projects. I was playing with these things in engineering class back in '97.

      --
      "Learning is not compulsory... neither is survival."
      --Dr.W.Edwards Deming
    10. Re:First Post by whittrash · · Score: 5, Insightful

      At Christmas I went through Target and checked out the Lego selection. It was pathetic. The legos I really wanted to see were Iraq legos, with Saddam in a Spider hole, Hummers, tanks, 4th Infantry Division Bradley Fighting vehicles, a prison and barracks, that would be cool. There were no space legos, no pirate legos, no medieval legos, no modern day legos (helicopter, ambulance, race car etc.). All they had were stupid NBA, Harry Potter, Star Wars and some useless NASA rockets and a bunch of crap. I didn't even see the bucket of plain legos which is my favorite. I have never, ever bought legos which were of a branded product (like Harry Potter or NBA), that isn't the point of Legos (Although the NBA arena they sell would make a very good deathmatch arena for wily humans vs. the alien robots or humans infected with dinasaur DNA). Legos are only useful when you can build an asteroid base with a small army of space pirates (who have a black flagged pirate space ship complete with sails) and they wage war with the Space Patrol and space miner Bill and his dump truck crew over a mining facility which always gets destroyed in a massive conflagration and has to be rebuilt in a new configuration. You can't do that with a Shaq lego set, all the imagination is cut off. They don't sell any of the right parts for a time machine anymore. And how am I supposed to build a fusion generator with my niece and nephew that overloads blowing up half the planet with the gimpy legos they sell now. No wonder they are losing cash.

  2. I still play with my Lego :) by grub · · Score: 5, Interesting


    Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.' Zero to seven? What about the Slashdot crowd?

    I'm 38 and still monkey with Lego. When I was sick at home for a few days I had a little contest running with myself. I had built a small Lego "bridge" that could span a piece of legal paper lengthwise (14") then would place a glass of water on it. If the bridge didn't hold then I had water to clean up. If the bridge held for 5 minutes I'd tear it down then 're-engineer' it with less pieces than before. All the regular bricks, no cheating with the longer pieces. :)

    When you're sick a bit of a mental challenge helps you forget the illness. (I was doing this with my Lego blocks from 30+ years ago but I have a lot of Mindstorms stuff too, it's leet)

    --
    Trolling is a art,
    1. Re:I still play with my Lego :) by bconway · · Score: 4, Funny

      Zero to seven? What about the Slashdot crowd?

      I'd say that pretty much covers the maturity level of the posters here.

      --
      Interested in open source engine management for your Subaru?
    2. Re:I still play with my Lego :) by uberdave · · Score: 4, Interesting

      My brother's company had a lego tower building contest. His team won because they used an unorthodox strategy. All the other teams used the lego blocks in the standard orientation (bumps up, holes down). His team set the blocks on their side (bumps right, holes left), trading off a certain amount of lateral stability for greater gains in height. Perhaps you could use the same strategy in your bridge building?

    3. Re:I still play with my Lego :) by MullerMn · · Score: 4, Funny

      much to the wife's annoyance (that I'm taking up closet space)

      Perhaps it's time to come out the closet? I'm sure your wife will understand.

    4. Re:I still play with my Lego :) by rlk · · Score: 3, Insightful

      I admit that I haven't in a while, but this is excellent news.

      When I was young, there were none of the Star Wars kits and such. It took real imagination to devise and build interesting toys from parts.

      My wife has bought a few of the Star Wars type kits for her nephew. There's nothing much to it -- read the directions, figure out which piece is which, put them all together, and that's it. Pay your $20*/5, spend 30 minutes throwing the pieces together (of course, I do all the work), nephew spends 15 minutes with it, and it's done for.

      This took some real courage on their part, rebelling against the entertainment-retail complex. Hopefully there are still kids and parents who can think for themselves and don't have to live lives of tie-ins to someone else's creation.

      If they really want to do something different, an interface kit to Tinkertoy or Erector Set would be great. Then people could combine these three classics to build new toys combining all of their strengths. That is, if they still make Erector Set any more.

  3. what I would like to see by mpost4 · · Score: 5, Insightful

    is a return to the way legos were sold in the 80's, not in sets, yes there were those, but you could also just get a generic set. I have not see a generic set in the stores around here, they all are some set based on some movie game or some thing, but no generic set.

    1. Re:what I would like to see by TopShelf · · Score: 5, Insightful

      The great thing about doing this (going back to generic set sales) for Lego is that it drastically reduces their costs while also directing focus back where it belongs - on the open-ended nature of the toy. Instead of directing a kid to build Hogwarts or something, let them build whatever their imagination comes up with...

      --
      Stop by my site where I write about ERP systems & more
    2. Re:what I would like to see by broller · · Score: 5, Informative

      They come in buckets now. They were called Freestyle sets throughout the 90's, but I'm not sure what the series name is now. Check your local Lego aisle for buckets full of windows, bricks, etc.

      If it's individual kinds of parts in bulk you want, shop.lego.com still sells the service packs that they've always sold through the Shop At Home catalog, as well as the rest of their product line.

      For single special parts, or any other sort of non-set purchase, BrickLink is a great resource. That's where the resellers break down the sets they buy from stores and sell the parts individually. If you want 300 wigets in blue, bricklink is the best way to find them.

    3. Re:what I would like to see by tuffy · · Score: 5, Insightful
      The great thing about doing this (going back to generic set sales) for Lego is that it drastically reduces their costs while also directing focus back where it belongs - on the open-ended nature of the toy. Instead of directing a kid to build Hogwarts or something, let them build whatever their imagination comes up with...

      If the sets were built with generic pieces, a kid could build Hogwarts from the directions. Then, he could tear it down and build a bunch of completely different things that look nothing like the picture on the box. The first yellow castle set I got back in the late 70s was like this - packed with plenty of plain pieces and only a handful of specialized ones.

      Then, as early as the mid-80s, Lego started using specialized "castle wall" pieces that weren't useful for anything other than assembling medieval-looking buildings. It was a downward trend, though I didn't realize it at the time.

      --

      Ita erat quando hic adveni.

    4. Re:what I would like to see by damian · · Score: 5, Interesting

      In Cologne Germany they have a lego shop where you can fill up cups of different sizes with lego blocks from a good selection and than pay by cup size. Similar to some sweet store.

    5. Re:what I would like to see by DenOfEarth · · Score: 4, Insightful

      I remember getting a lego grey castle set that I rather liked. The castle wall piece weren't too bad, as they simply acted as a window frame kind of piece that added a bit to the castle, yet they remained somewhat generic enough in that you could build a wall around it with generic lego brick pieces. The castle gates were also made with generic pieces too, if I remember correctly, so they were good.

      I saw my cousin got a 'bionicle' lego set for christmas this year, and it was ridiculous. I don't think there were more than a hundred pieces, and no more than a handful of them could be connected to something other than the piece they were supposed to be connected to on the picture on the box. The special piece thing has definitely gone way too far (even though the last lego set I got: a pirate ship, looked pretty damn impressive when it was all put together).

    6. Re:what I would like to see by Bombcar · · Score: 3, Informative

      Ask and you shall receive.

      And I assume you've seen bricklink which is not Lego affilated.

      Also, try going to one of the LegoLand stores, like Legoland California. Bulk bricks by weight! Ultimate in badass Lego buying.

    7. Re:what I would like to see by Migrant+Programmer · · Score: 3, Funny

      I hear there's parts of Amsterdam where you can pay by cup size, too.

    8. Re:what I would like to see by EvilTwinSkippy · · Score: 3, Insightful
      The problem is that commodity is not sexy. A company that makes the same product for 99 years doesn't need a marketing department and a high-profile CEO. They need a reliable distribution network, a consistent product, and a good reputation.

      I'm kinda worried about one of my favorite local beers. The owner's kid went off and got an MBA or something and they are expanding like crazy all over the place. While it's cool I can get my favorite beer in Florida as well as Philly, I just hope they don't go off and either Budwasser their product, or end up diversifying into a company that makes everything BUT the Lager I have come to know and love.

      Fast growing companies are like tumors. Very few learn to stop growing, and sooner or later they die from starvation after destroying the entire market.

      --
      "Learning is not compulsory... neither is survival."
      --Dr.W.Edwards Deming
  4. FIRST Lego League? by GabrielF · · Score: 4, Interesting

    I wonder how this will effect FIRST Lego League, the international robotics competition for middle-schoolers. FLL is a great program from Dean Kamen and the same people who run the FIRST Robotics Competition.

  5. Great news for parents and children by addie · · Score: 4, Interesting

    A corporation moving back toward imagination and away from limiting corporate tie-ins, don't see too much flowing in that direction these days. The "themed" Lego sets were the worst thing to happen to toys in my lifetime.

    I'm beginning to have faith that I may be able to buy new Lego for my future children, as opposed to having them play with my mess of a collection.

    1. Re:Great news for parents and children by palutke · · Score: 4, Insightful

      A corporation moving back toward imagination and away from limiting corporate tie-ins, don't see too much flowing in that direction these days.

      I wonder how much of their decision is based on the licensing fees that Lucas, etc. were charging. I can easily see them saying "Your license isn't bringing enough sales to justify the money you want for it. Thanks, but no thanks.

      --
      'I ain't a liar, baby, and I ain't proud I just want what I'm not allowed.' -- Violent Femmes, 36-24-36
  6. Call me blasphemous, perhaps by Bagels · · Score: 3, Informative

    but when I was a kid, I remember having much more fun with K'Nex than with legos. K'Nex constructions were larger (some could take up the better part of a room, which kids find tremendously cool), more permanent, and they could have some really neat moving parts (Lego Technix notwithstanding). I played much more with my Big Ball Factory than with the Lego models that I had.

    --
    --- Bwah?
    1. Re:Call me blasphemous, perhaps by TheOnlyCoolTim · · Score: 4, Informative

      Two more:

      Capsela - Cool plastic spheres with gears and motors inside them and various wheels and such to attach. The coolest part was that they had float attachments so you could make boats. I made some of these into a robot for a final class project just recently.

      Old School Erector Sets - these things are valuable collectors items now. I seem to remember the instructions giving you basic structural engineering tips. The motor they had was badass.

      Tim

      --
      Omnia vestra castrorum habetur nobis.
    2. Re:Call me blasphemous, perhaps by Azghoul · · Score: 3, Interesting

      I think the real name was Contstrux. My brother and I built a tunnel (using the blue panel 'covers') to carry warm air from the heat vent up to the foot of the bed and under the covers... It worked too well.

      Also built some kick ass swords with those things. You could parry/thrust a few times before they'd break apart, first one to break obviously lost the fight!

  7. "What about the Slashdot Crowd?" by duffbeer703 · · Score: 5, Interesting

    The problem with the Slashdot crowd is that not as many /.'ers play with legos and one might think. Most of us have jobs and lives that prevent us from playing with cool toys.

    On the other hand, Lego's problems lay deeper than a bloated product line. Lego toys are way, way too expensive. Even when I was a little kid twenty years ago, my parents bought me high quality knockoffs at Sears for like 1/3 the cost of Legos. I imagine that it's worse today.

    --
    Conformity is the jailer of freedom and enemy of growth. -JFK
    1. Re:"What about the Slashdot Crowd?" by Tassach · · Score: 5, Insightful

      The great part about parenthood is that "having a life" means that you spend time with the kids. Having kids means that you can go out and blow a wad of money on toys and not feel guilty about it. My munchkin is still a little young for lego, but when he's a little older you can bet that he & I are going to be spending many hours playing legos together.

      --
      Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
    2. Re:"What about the Slashdot Crowd?" by Anonymous Coward · · Score: 3, Funny

      Proposed new Slashdot moderation:
      +1, Likes Lego

    3. Re:"What about the Slashdot Crowd?" by digitalsushi · · Score: 4, Funny

      LEGO are definitely expensive, but you do have to admit they last forever. Some of my LEGO men have been through the dog on countless adventures, and besides a dynamic ethnicity, have always been there at the end. A good bath and they're always back to their cheery Danish Yellow selves.

      --
      slashdot: where everyone yells sarcastic metaphors to themselves to understand the issue
    4. Re:"What about the Slashdot Crowd?" by ShadyG · · Score: 5, Insightful

      Don't know how young your munchkin is, but my 2yo daughter is currently helping me build the meter-long Death Star. I pick out one example of a piece of which I need 34 and tell her to find 33 more of them. She really digs it. It helps with her fine motor skills (handling the small pieces), fine shape distinctions (1x1 plate with a loop at the end is different from a 1x1 plate without), and counting. And when we finish a page of building, she cheers.

      It may take 10x as long as doing it myself, but who cares? That just means more time playing with Legos!

  8. Mental Age by JohnGrahamCumming · · Score: 4, Interesting

    > Boys play with traditional toys up until the age
    > of eight or 10, and it is in the zero to seven age
    > range that Lego has its niche.' Zero to seven?
    > What about the Slashdot crowd?

    Perhaps he was talking mental age? :-)

    Seriously though a key trait of the hacker mindset is, I think, playfulness. That shows up in the way hackers mess around with language and Lego. And that playfulness is a key aspect of learning. How many times have you hacked something together "just for the fun of it": in reality half the fun was that you were learning.

    The good news is that Lego is going back to the bricks. Great news Lego, that's just what we all needed!

    John.

  9. Stupid LEGO pieces by nuggz · · Score: 5, Insightful

    The problem with LEGO is the stupid pieces.
    Grab a random $20 kit at a store, it's full of special pieces with no real use.
    What happened to actual blocks? you get only a few if any in the average kit.

    I was going to buy lego for some children, until I realized I would need a moderate fortune to give them a decent assortment of basic pieces.

  10. Kjeld Kirk Kristiansen by p4ul13 · · Score: 4, Funny

    He is soon to be a guest on Krusty's Komedy Klassic.

    --
    Paul Lenhart writes words!
  11. Concentrations spans by vpscolo · · Score: 4, Interesting

    One thing lego always helped me do was learn to conentrate. I could spend hours just doing one thing. Kids now days seem to spend 5 minute son something then move on

    As the old saying goes

    "I'm sure my concentration span is...ooh look shiny thing"

    Rus

  12. I want basic bricks by WillAdams · · Score: 4, Interesting

    It'd be nice if they were more affordable though (this is where that nasty global economy / foreign currency things comes into play :(

    Actually, I've been kind of surprised that Lego hasn't hit upon the idea of marketing kits directly to grown-ups, say a line of desk accessories (the pens struck me as lame).

    When I got a Fujitsu Point 510 pen slate, I didn't bother to get a stand---thought about making one out of wood, but instead chose to use my old Legos (I've since added a pen holder and a stand for a CD-RW drive to lift it up behind the Fujitsu Stylistic I did purchase a stand for (was running low on Legos)).

    Pictures of the Point 510 and stand should be here:

    http://www.tabletpcbuzz.com/forum/topic.asp?TOPI C_ ID=7109

    William

    --
    Sphinx of black quartz, judge my vow.
  13. Okay: Mindstorm's going away. Which should I buy? by Slartibartfast · · Score: 3, Interesting

    I've always been interested in the Mindstorms, but never quite enough to buy 'em, always figuring "Some day, some day..." Well, it looks like "some day" has arrived, and I don't know which ones to geek out on. I'd like to:

    - Have something mobile
    - Have it be controllable via Linux
    - Have it do nifty things

    For those of you that've already bought/geeked out on/played with them, which models (that are still available) have brought you the most joy?
    ------------------

  14. Back to the basics? Good... by John_Booty · · Score: 5, Insightful

    I like the "back to the basics" idea. Today's Lego sets look way too specialized to me- too many specialized pieces, not enough basic Lego bricks- so there's a lot less creative potential. They also look way too expensive.

    I think that selling basic Lego sets again is a nice potential return to the things I liked about Legos as a kid in the early 80's. It would be nice if they could sell the basic sets in addition to the fancier licsensed sets and the advanced products like Mindstorms instead of canning those products entirely, but all in all I like this move.

    --

    OtakuBooty.com: Smart, funny, sexy nerds.
  15. So will they close legoland? by plover · · Score: 3, Interesting
    I read near the bottom of the article where they mentioned "forays" into other things such as the Legoland parks. I know that the last time I was in San Diego, I drove the family out to the park (my son was 14 at the time.) We saw the $40 price tags and decided it simply wasn't worth it (so we drove up Mt. Palomar to the observatory, which was indeed worth the drive.)

    I recall being surprised that the parking lot for Legoland was nearly deserted, until I saw the admission price.

    Anyway, I know I'll miss Mindstorms. I wonder what other lines they'll drop?

    --
    John
  16. 0 to 7? Zero? by DoorFrame · · Score: 3, Insightful

    Gosh, that's going to be one unhappy baby. All it wants is something plush that maybe it can wrap its tiny fingers around while lying in the bassinet, and instead it's going to get a pile of hard, sharp angled blocks that it cannot possibly understand how to assemble. The odds of a zero-year-old choking on Legos, I would estimate at fifty-fifty.

    What a horrible idea.

  17. Good! by Doesn't_Comment_Code · · Score: 4, Interesting

    Legos were much better when they were simply blocks and YOUR IMAGINATION was what mattered. I've watched my little brothers put together newer lego sets where most of the pieces are designed to fit together in ONE SPECIFIC WAY. Everything is already planned out, and you are supposed to follow the directions (like a some-assembly-required toy).

    I'm all for plain old blocks again. And I wouldn't be surprised if that leads to higher revenues again.

    --

    Slashdot Syndrome: the sudden, extreme urge to correct someone in order to validate one's self.
  18. what about the girls? by tuxette · · Score: 4, Insightful
    Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.'

    What about girls? (And there's supposed to be ingrained gender equality in Denmark hmmmf!)

    OK, the girls that play with Legos and stuff like that might get shunned by the the silly girls who play with dolls and maybe some parents want their little girls to wear frilly dresses and play with dolls and girlie stuff but 1) it was always more fun to play with the boys, and 2) who says you can't make a tea party set with lego blocks??

    --
    People say I'm crazy, I got diamonds on the soles of my shoes...
  19. Finally by Remlik · · Score: 5, Insightful

    This makes me very happy to hear. I'm 25 and my favorite lego series was the "Model Team" with the Semi trucks, jeeps, vans, helicopters and generally cool, LARGE fully functional models of real life vehicles.

    I recently rebuilt my model team semi and it now rests proudly on my desk. Right now they have a very nice lego Shuttle in the stores for $50 bucks (same price as most of the model team models back in the day, and even today on ebay)that I've been trying to convince my wife we need...hehe

    Its really disapointing to go to the store and see Soccer, Harry Potter, and Star Wars sets with little more than 20 pieces and some look alike action figures. Give the kids somthing that will take them a few hours to build and leave them enough blocks to construct something different if they should choose.

    Just this weekend I noticed some new sets out called "design sets" that were of normal everyday objects (one was a pontoon plane) and each set is capable of being at least 3 different things. (I assume they have docs inside which show how to convert as well..at least the last technic model I bought did)

    This is the lego I remember and love, and I think more parents would rather buy somthing that can be more than just a scene from SW or HP.

    --
    Apple free since 1990!
  20. Re:What about us? by dnahelix · · Score: 4, Insightful

    You're not grown, you're just OLD .

    --
    Slashdot Eds Link Anonymous Posts With Logged Posts
    They Are Vermin Feeding On Each Other's Feces.
    I Hate \.
  21. Why so much worrying? by MoobY · · Score: 3, Interesting

    Isn't Lego being a bit harsh on itself after a down year in sales? They were still profitable in 2002. I can't find the profit and loss numbers of the previous years, although statements have been made that 1998 was Lego's first loss year.

    I have a mindstorms set, I really like the technic boxes, and I'm amazed Lego's sole interest for the future would be in 0-7 year olds. All of the young boys (7-10 year olds) in my neighborhood and family still seem to be getting huge piles of Lego blocks ...

    --
    --- Sigmentation Fault - Comments Dumped
  22. Re:Zero to seven? by Tassach · · Score: 3, Informative
    That's why there's Duplo. My 1 year old son loves them. I build things, he chews on them. Once he gets past the put-everything-in-the-mouth stage, he'll graduate to real legos.

    Regarding choking hazards, the hospital gave us this handy little plastic guage (basically just a clear acrylic tube with one end closed.) If it can fit in the tube and touch bottom, it needs to be out of reach.

    --
    Why is it that the proponents of "one nation under God" are so eager to get rid of "liberty and justice for all"?
  23. I wonder why Lego never... by TimeForGuinness · · Score: 3, Interesting
    Why doesn't Lego sell individual pieces in bulk. If you can go into a grocery store and by gummi bears by the pound, why not legos?

    They already have some Lego stores in the mall, I don't think it would be too hard to add a bulk section.

    Being able to buy a 1/2 pound of triangle, rectangle, or square pieces would be great if you are missing pieces or if you want to buy you kid or husband a heck of a lot of legos to foster their imagination.

    1. Re:I wonder why Lego never... by doon · · Score: 3, Informative
      They already have some Lego stores in the mall, I don't think it would be too hard to add a bulk section .

      The LEGO store I last went into, you could fill up 2 different size containers, with any of the basic blocks, pretty much mix and match. Next time I go down I was thinking about buying a bunch of Yellow and Black pieces for my Mindstorms kits..

      --
      To E-mail me, replace the first period in my domain with an @
  24. Bionicle was sorta cool. by waxmop · · Score: 4, Informative
    I bought a few of the bionicles because they had some new pieces like ball-and-socket joints and lots of gears. The problem was that until you accumulate several kits, you're pretty limited. The typical kits has enough to build exactly one freaky alien warrior: two arms, two legs, a trunk, and a head. There's just not that much you can do when the pieces are so specialized.

    After getting several kits, though, then I could come up with more designs, like centipede monsters, etc, but I still felt constrained by how specialized the pieces were. It's hard to figure out an alternate use for the little brain piece that only connects with one other piece, for example The ball-socket joints and the gears were a nice addition though.

    Anyway, I'm glad to see legos returning to the original free-form ideal rather than becoming a glorified action-figure maker.

  25. Lego is fundamentally generic by gobbo · · Score: 3, Insightful

    I have a 6 and 3 year old, and we're moving from duplo to lego. I consider these essential toys.

    It drives me nuts to go shopping and see only pre-determined model sets, with all kinds of non-generic parts that, once inevitably added to the bucket, will not be used as intended, and in fact will get misplaced into other toy boxes and barely used at all.

    I don't appreciate paying the premium for a product design that comes broken in the box. The whole point of lego (in my 38 years of experience playing with it ;-) ) is its interchangeability of pieces and flexibility. Their recent design and marketing trend suppressed its fundamental characteristic!

    Lego is, in principle, back to basics, I'm happy to see them waking up to that again. I'll be one of the first to go and get a generic assortment box when I see them on the shelves again.

  26. Reminds me of an old joke by ThinWhiteDuke · · Score: 5, Funny

    Do you know the difference between a clitoris and a Lego brick?

    If you don't, keep playing with Lego.

    --

    It would be nice to be sure of anything the way some people are of everything.
  27. Re:Walgreens overpopulation by pantycrickets · · Score: 4, Funny

    You could throw a rock from any one of the drugstores and hit any of the other ones. I am sure there is some reason for this, but I have yet to be told what it is.

    Americans are drug addicts?

  28. Buckets!! Empty buckets! by samjam · · Score: 4, Interesting

    I bought an giant tub of lego, >2000 bits in it.

    It was mostly empty and most of the bits were one or two square size!!

    I was very angry!

    New lego in the UK costs about 100 GBP per kilo.

    Lego on ebay costs 10 GBP per kilo.

    For the summer I bought 15 Kilo of lego, enough for 5 children to play with (no, I dont have 5 children.)

    I bought it from ebay!

    Sam

  29. Mindstorms: RCX, motors and sensors by kherr · · Score: 4, Informative

    Mindstorms is all about three things: RCXes, motors and sensors. The RCX is the "brain" that you program. It has inputs and outputs.

    You want to buy as many Lego Mindstorms Robotics Invention Systems as you can. Each RIS kit comes with an RCX, two motors and various sensors. The kit also includes plenty of wheels, axles and generic blocks for building just about anything. It's a good bargain. I own two kits and probably need more now that they'll be discontinued.

    The accessory kits have been somewhat of a disappointment for me, but it is how you get some different sensors. You can order discrete parts directly from Lego but you end up paying a lot.

  30. Check out the McMaster-Carr Web-site... by cnelzie · · Score: 3, Informative

    ...you will then be in love.

    I don't know about gears at this time, but you can buy just about anything else you might want for a HUGE number of projects without having to pay insane amounts of money to have items machined for you. As long as you stick to 'standard' items, you will be more then fine.

    The web-site is www.mcmaster.com

    Good hunting!

    --
    If you ignore the other uses of a tool, does that make the tool less useful, or you less useful?
  31. Nth Post by ackthpt · · Score: 3, Interesting
    20 years ago, someone at Lego thought that they should be a huge powerhouse company, with their hands in everything. Why not just be a medium sized company, making a few million dollars of profit every year with your core business?

    Back when Lego introduced a lot of the new stuff I couldn't see the point, as it limited the use of specialty items, which was IMHO unattractive. In my youth I made lots of stuff and spent uncounted hours developing my imagination with a few simple pieces. I'm sure my parents loved it, as it kept me busy and quiet while building things. Same applied to Erector sets, Lincoln Logs and Tinker Toys. Provide the kids with the basics and their minds will do the rest. Provide them with limited toys and they lose interest in a short time and expect something new.

    There was also something like brown or red plastic girders and green plastic sheets which could be used to make buildings, houses, etc. which were really cool, but I can't remember the name of. I'd buy them if they were still for sale.

    Once again, brick and mortar prove most successful.

    --

    A feeling of having made the same mistake before: Deja Foobar
    1. Re:Nth Post by Afrosheen · · Score: 4, Funny

      Not to mention your parents 'finding' the lost Legos in the middle of the night walking through your house. You'd definitely hear about it in the morning.

      It's surprising how painful a little brick of plastic can be when it's jamming into your foot at 3am.

    2. Re:Nth Post by 27B-6 · · Score: 3, Informative
      There was also something like brown or red plastic girders and green plastic sheets which could be used to make buildings, houses, etc. which were really cool, but I can't remember the name of. I'd buy them if they were still for sale.

      That was the girder and panel construction set. I had one of those sometime in the mid or late 70's, I would guess, and I loved it! The link I provided was one of many from a quick Google search. I bet you could find one for sale somewhere.
      --
      "Trust in haste. Repent at leisure"
  32. Lego's importance cannot be overstated. by smackdotcom · · Score: 5, Insightful

    Lego was by far my favourite toy growing up. Indeed, I played with the stuff so much that I am convinced that it has affected my thinking patterns, and in good ways. My visual-spatial sense is excellent, and my mind is forever trying to break down problems into modular pieces; or, seeing a collection of modular components, trying to figure out intriguing ways to assemble them into a larger system. In short, ladies and gentlemen, I think in Lego.

    That said, I hope that the Lego company goes about this the right way. The things I always wanted as a youngster were more hinges and other such articulated pieces in order to build things like spacecraft and vehicles with moving parts; doors and hatches that open, sensors that swivel, and so forth. Lego's strengths were always in the design of clever models that most of us would build at least once. You could learn some neat tricks by understanding how the model designers accomplished a particular effect using a small number of bricks. I agree with posters to a previous Lego story who criticized the overabundance of specialized pieces (anathema to the creative Lego builder) and the rather exorbitant prices of Lego kits.

    Perhaps Lego has decided that its future is no longer in robotics, but computers can play a role in its revival. Embrace the Internet! As so many slashdotters will attest, there are large numbers of people for whom Lego remains a unique creative outlet. Work to bring them together through the Net, and offer to sell them what they want through that same channel. More standardized, well-thought-out basic bricks, offered with the promise of volume discounts through Internet purchases. Parents who still enjoy Lego and can get access to their favourite toy in bulk and share their love of creating with a community of fellow builders will have kids who will get an early taste of the joys of building with little plastic blocks, and will thus pass on the hobby to the next generation.

    --

    In a world without walls, there is no need for Windows.

  33. What about girls? by Phronesis · · Score: 4, Insightful
    Boys play with traditional toys up until the age of eight or 10, and it is in the zero to seven age range that Lego has its niche.

    I am constantly frustrated when I try to buy Legos for my daughter. She loves building with Legos, but is not really interested in the kind of macho directions Lego has been going (fighting themes). Clikits does not fit the bill, and it's almost impossible to find a store that carries Belville sets.

    Maybe if Lego would try harder and with more imagination to reach the other 50% of the zero-to-seven set, they's make more money.

  34. How about this for a reason by SmallFurryCreature · · Score: 3, Insightful
    The economy is hurting and Lego is damned expensive. Don't give me crap about value for money or the long live of lego bricks. It is pieces of plastic for crying out load.

    Sure lego is a great toy. I loved it when I was young and even like the idea of mindstorm. But even as an adult with a very reasonable income I find lego just a bit to much. What the lego company never seemed to have grasped is economy of scale. Make it as cheap as possible so that as many people will buy it as possible. Instead they charge a premium. This is a fine business tactic until the economy goes down.

    Compare premium airlines with the budget ones when the bubble burst. Compare big american cars with japanese car when the fuel crisis hit.

    Oh well good luck to them. Maybe if they go bust I can pick up some mindstorm in the bargain basement.

    --

    MMO Quests are like orgasms:

    You may solo them, I prefer them in a group.

  35. Gender-neutral play by jmb-d · · Score: 5, Interesting

    I've got 2 test subjects, er, 21-month-old boy/girl twins at home, and we allow them to play with whatever toys they want to.

    Generally, they both play with (and share) the Duplo blocks (Legos are still a choking hazard), the Matchbox cars, the Mr. (and Mrs.) Potato Head, the Brio trains, my bass amp, and so on. There are also baby dolls (boy/girl twins, like them), various stuffed critters, and the Little Tykes kitchen our friends gave them. And books -- tons of 'em. Boynton, Little Golden Books, DK, Shel Silverstein poetry, Dr. Seuss, Pooh (AA Milne, not the Disney-fied crap), etc. They sometimes insist on taking a book to bed with them at nap time...

    Does my son play with the trains more than the kitchen? Seems like it to me.

    Does my daughter play more with the baby dolls? Again, seems like it to me.

    Do we "direct" them in their play, shooing them away from any particular toy or "suggesting" to them to play with something else instead?

    Absolutely not.

    --
    In walking, just walk. In sitting, just sit. Above all, don't wobble.
    -- Yun-Men
  36. Re:Walgreens overpopulation by los+furtive · · Score: 3, Funny

    I am sure there is some reason for this, but I have yet to be told what it is.

    Ever notice how often you'll find a gas station right across the street from another gas station? Even if they both have the same price? It's because there's enough traffic to justify their existence. You are describing the same trend when it comes to America's increasingly aged population.

    The older you get the more pills you pop, and those pills keep costing more and more (and generating more and more profit no doubt), and when you're 75 with a cane, a stone's throw is from your bladder to the bowl, making an intersection, let alone a city block seem like a great distance.

    --

    I'm a writer, a poet, a genius, I know it. I don't buy software, I grow it.

  37. Re:I don't get the Slashdot fascination with Legos by teamhasnoi · · Score: 3, Interesting
    I think you're missing the point. Who cares what your 'medium of expression' is?

    Perhaps someone doesn't need/want to get into the whole 'circuit boards, some metal, and an arc welder' project because they don't have the space, time or knowledge to do so.

    I don't understand the difference between pencil and paper and crayons and paper, or why clay is different than making mud pies, or how a CAD program is going to give me something I can hold.

    I'm not sure where you got your seemingly arbitrary distinctions of what makes a toy a toy, and what can be used for 'grown-up' work; apparently you are blinding yourself to the ease of use, standard sizes, flexible assembly and unique qualities that Lego has.

    Clay, paper and pencils, metal, and CAD software all serve some purpose, but when I want ten little rolling carts to hold screws, and I want it in 10 minutes, I'll go with Lego.

    I'll bring you a cup of coffee while you're in the garage setting up the lathe and wirefeed.

    Lego are tools that happen to be toys as well.

    Don't get caught up in limiting your free expression, use the right tool, or toy, for the task at hand.

  38. Why this is important - a Lego elegy. by WOV · · Score: 3, Insightful

    The existence of basic Legos is absolutely critical to the fostering of a generation capable of survival in the coming century, and I am not engaged in hyperbole here.

    1. I work as a policy wonk, but have always had a technical bent; it's just enough that I will take apart the things that I own, or install my own software, or be mad when something is poorly designed. In a variety of other ways, I realize that the technologies I own did not happen to me and are not immutable. They are for me to use, they could have been made differently, and I fundamentally have control over them, to modify or reject them.

    This is a worldview formed before, really, I had ever touched a piece of software; formed entirely from playing with Legos for HOURS A DAY when I was little. I would posit that the United States' technological elite, people who really look at a computer program or a bacteria or a steam engine and think "I could take that apart and do that better", played with Legos far more than the general population.

    Cause and effect there are left as an exercise for the student, but the point remains that Legos are the preferred play object of the people who grow up and become our producers of technology; and if you think play is not that important to learning, attitude development, and general life outlook, you need to read some educational or vertebrate behavior research, or at least go watch some otters.

    So if we grant that they're centrally important (and if you would doubt this, why are so many of you so fond of them? Why does Slashdot have a Lego icon?) then their *composition* and *direction* is centrally important. Our kids should feel that helicopters, robots, dinosaurs are made out of simple parts that can go together different ways, that to find out how those parts go together you have to *try things out* and *maybe screw up*, and that you, at six years old, can make something new and cool that no one has seen before and be proud of it.

    The other option is just to have another pre-molded piece of plastic that works, for sure, first time. You're not sure why, someone else designed it, that's where technology comes from, I didn't have anything to do with putting it together because I can't do something like that, *fast forward ten years* what? Digital Rights Management? Biometric scanning in shopping malls? OK, I'm no engineer. These things happen, you can't change them. Is this a pill that I should take? If you say so, doctor, no point looking at it, machines are something other people make and understand and then I consume them as is, especially if they're trendy. *shudder.*

    I've had trouble for years articulating why it bothered me so much that Lego was moving towards more specialized pieces and more licensed properties; they were teaching passivity and damaging the kind of play that gave me what intelligence I think I have today.

    2. The tiny yellow Lego people of my youth existed in a shiny, functioning, Utopian republic, where there was no violence, no conflict, and the guy who drove the tow truck one day could - would - pilot the innovate Space Shuttle / submarine / dinosaur hybrid the next.

    Maybe not a viable image of the world for the long term, but a good first impression, and one that fixed in your head an early impression that what you did with technology was design better police boats and monorails and ice cream shops and in general make a better place in which to live your lives, rather than, say, Spam programs or chemical weapons. These are all habits of mind that I want my kinds to get early, far earlier than they grasp that they must follow the hot toy or trend of the moment.

    I had not realized that this was upsetting me until it appears to be moving towards a solution. Halleleujah.

    cc: Lego North America.

  39. Educational? by Jahf · · Score: 3, Interesting

    Will Lego continue their educational branch, and if so, will it still have a robotics product?

    I'm 32 and still play with and occasionally buy Mindstorms stuff. I was the first person, to my knowledge anyway :), in Alabama (where I lived at the time) to buy a Mindstorms set and drove 2 hours to get there at midnight to buy from a friend the day they hit the shelves.

    My last 2 projects involved cheating at games. 1 was made to automatically mash a button on a PS2 controller when it sensed a lightning flash in Final Fantasy X. The other jiggled my wife's Pikachu2 minigame until it was at it's happiest state. This isn't to point out how to cheat but rather how Mindstorms can be adapted to TONS of applications. I am looking forward to what my someday future children might do with them.

    I definitely see them as educational toys for the teenage crowd and I don't know of anything in the same price range (which means I would pay more) with the same flexibility.

    I understand Lego going back to the basics, I agree with many that they nearly specialized themselves into oblivion. I won't miss the movie tie-ins (my wife WILL miss the Harry Potter clutter though) and Bionicles was just too much to collect in the end (I tried). However, I really hope Mindstorms and the Technics line live on somehow.

    Perhaps Lego needs to branch an adult-focused (ahem, not -that- kind) company so that the 2 lines (3 if you count their educational branch) can work autonomously and not pull each other down but still partner when it makes sense.

    --
    It is more productive to voice thoughtful opinions (reply) than to judge (moderate) others.
  40. Lower prices by Sandman1971 · · Score: 4, Insightful

    What Lego needs to do is lower their prices. Their prices are just ludicrous! 80-120$ Can for a box of Legos? Lower the price to 20-30$ and people will buy.

    --
    It's better to burn out than to fade away
  41. Ahw man, I was hoping that... by Peterus7 · · Score: 3, Funny
    I'd see something to the effect of...
    A: Lego Army men
    B: Lego Star trek (yeah, ok, they'd need copyright stuff, but I know that there'd be a proliferation of lego comic things... And I'd buy them just to take pictures of the red shirted ensign pieces getting killed in various ways.)
    C: Lego Warhammer 40k (finally, a cheap and fun way to play warhammer! Of course this would be directed at the younger crowd...)
    D: Lego D&D (Miniatures take too damn long to paint.)
    E: Lego Half life
    F: Lego programming department (so the /. people are appeased.)

    Too bad they'd never get the copyright stuff...

    1. Re:Ahw man, I was hoping that... by BlackHat · · Score: 3, Informative

      Go build it!

      Pedantic [LEGO]Geek mode on

      A: Lego Army men
      Many fine examples already exist for filling units in most era's.

      B: Lego Star trek
      Trek is often done. Tho Blake's 7 is more hip.

      C: Lego Warhammer 40k
      A whole[all units] Dark Eldar army and ideas for modeling units for other powers can be found.

      D: Lego D&D
      Players of D&D[with LEGO] and other game systems are legion. As are the armies. Several rule-systems for play are also out there.

      E: Lego Half life
      There are CAD models[in easy format for conversion] for many of the parts go nuts. Sprite based(using POV to render frames) has also been done for a few games over the years.

      F: Lego programming department
      Cluster em.

      PDG mode off [/;-)

  42. Legos Imagination and Overspecialization by stuffduff · · Score: 3, Interesting

    I have played with Legos for over 40 years. I've built static models, moving models, even motorized and robotic models. From basic assembly skills to advanced robotic programming I have seen Legos change in a changing world. My son was brought up on Legos, and before we got a small inflatable pool for them I too stepped on them in the dark of night; Ouch!

    Over the years I have followed the gradual trends, Duplo for smaller children, Techno for teenagers and the ever growing number of theme based kits. While the Robotic kits may be the big money loser, I believe that the real killer has been all those theme kits. For 20 bucks you can get a bucket with a few hundred unspecialized pieces, or 75 pieces of highly specialized blocks. Sure a race car or three little go-karts is much more like a toy, and many other things can be built with a specialized set, but collecting Legos through these specialized sets is both expensive and time consuming. Keeping specialized blocks (hands, hats and other smaller that 2X pieces) is is difficult at best. I've probably spent a week of my life at this point sifting through that sea of parts looking for some special piece or articulating joint or gear or axle to complete a project. Don't get me wrong, specialized pieces are definitely cool! But they become a huge waste of time if you don't spend almost as much on developing your own specialized storage system to deal with them.

    Then there is the whole software aspect of Legos. (Anyone remember Micorserfs?) Lego spent quite a lot on Lego software. Now there are several 'virtual lego' products. I'm sure that we all remember the Lego diagrams that show how to build something. Those drawings are some of the cleanest engineering and assembly guides around. The software was supposed to enable end users to do that kind of thing, but unfortunately it crashed more machines than it loaded on in the first few go arounds. By the time that MIT's smart brick became the model for the Robotics kits there was even a slick, GUI driven programming model; one which I'm still torn by, because it's either the slickest tool for coding or one of those just over the edge towards madness gizmos depending on how the day/stress level/project deadline is. But you can't really build with Legos at the keyboard, nor can you read most displays from the floor, so I'm not sure that the whole Lego-Computer thing was very well conceived.

    Now Lego with RFID tags might be something! Plug your Lego scanner into the computer and watch thOr maybe some kind of 'Etch-a-sketch' sized pad that could display how to build something would probably work better that a computer because you can use it right where you play with Legos. Your upgrade packs could come with inventory files so that the models that were displayed could be built with the pieces on hand. Hell, even a scanner to locate that missing piece could be incorporated!

    I'd hate to lose a company like Lego, so I hope that they can 're-generalize and re-integrate' their product line into today's reality.

    --
    "Can there be a Klein bottle that is an efficient and effective beer pitcher?"
  43. Re:Well, then I submit... by EvilTwinSkippy · · Score: 3, Interesting
    The Handy-Board was mind-storms before there was mind-storms. It was designed to plug into Lego structures so you could build robots. The boards are programmed in a language called Interactive C.

    Mindstorms came later, use a bubble-gum programming interface, and has no way of expanding.

    I am all for stretching their minds. But there is stretching your mind to learn algebra, and there is stretching your mind to work out Kabbalistic numerology. One is applicable to everyday life. The other is suspect at worst, and completely in-applicable to anything else at best.

    --
    "Learning is not compulsory... neither is survival."
    --Dr.W.Edwards Deming
  44. Legos growing up by retro128 · · Score: 3, Insightful

    I was a huge, huge Lego fan. I have most of the space sets from 1980 on to whenever it was I stopped playing with Legos, '87, or '88 I think. Still have all the catalogs, sets, and instructions.

    Occasionally in a fit of nostalgia I wander into the toy section to check out the new sets, and boy have they been dumbed down. When I played with Legos, I'd have sets that had 300 pieces. The bricks were bricks...You could put them together in just about any way you wanted, regardless of what the instructions said. Now the pieces are so specialized and few there's only one way to put them together, and you can do it in 5 minutes. It's not "space" and "town" and "castle" sets anymore. I don't think those even exist, and it looks like the offerings are mostly vehicles and micro-sets, so forget building your own town or space base. I think one of the reasons that Lego is doing so badly is that most people who played with Legos when they were kids are parents now, and see the same thing I'm seeing. I bet they have started looking elsewhere for stimulating toys.

    --
    -R
  45. Specialized pieces inspire MORE creativity by misuba · · Score: 4, Interesting

    Think about it: it's easy to come up with multiple uses for a simple brick. Faced with the brown log-cabin wall pieces from the old Western-themed sets, well, what would you do then? A friend of mine was puzzling over that, and finally came up with a scale model of his old, ugly foam-and-corduroy couch (with a skeleton of Technic pieces). When you _do_ come up with alternate uses for highly specialized pieces, the results are really dazzling.

    As long as I'm being heretical, I'll say that the Star Wars sets are the best things that happened to Lego in ten years. Those models are much higher quality and piece count than a lot of what came before, they got lots of geeks like me involved in Lego for the first time in their adult lives, and many of the "specialized" pieces created just for Star Wars sets turn out to be very versatile and beautiful. (Printed designs on pieces have got to go, though, as does the entire ugly-as-sin Harry Potter line.)

    --

    If you don't pretend to be anyone, are you?