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Apple Justifies iLife Price Tag

CameronWolf writes "Just in case there was any doubt about Apple computers decision to sell applications they used to give away, I got this response, via email, from Apple upon my enquiry: 'As the iLife applications have become increasingly integrated it has become more and more important for a user to have all of the "correct" versions on their Mac at once, working together, giving a unified user experience. This is one of the main reasons we've decided to offer iLife in suite form only. In addition, for iLife users who want the latest and greatest applications on their Macs, the iLife suite is priced very affordably.' Apple are running an upgrade scheme for those who bought a qualifying Mac after Jan 6th. Too bad I just had to have the iBook G4 the second it was released!" For those who used only the free iLife apps before -- those without SuperDrives -- this reason doesn't make any sense. If the goal were really to make sure you had the latest versions, they could simply make the latest iMovie require the latest iDVD.

34 of 182 comments (clear)

  1. Does this make any sense? by Sklivvz · · Score: 5, Insightful

    I just don't understand what the poster is talking about.
    1) Apple now sells software which used to be free beforehand.
    2) Poster asks for explanation from Apple
    3) Answer explains why they sell the software in a suit as opposed to single apps, but now why they are now selling what used to be free
    4) Story gets on Slashdot

    So why is Apple charging for these products? Where's the news here?

    1. Re:Does this make any sense? by Steveftoth · · Score: 3, Insightful

      Apple always charged you for the applications, but you just didn't know you were paying for them.

      It's an upgrade fee, I don't understand how people can be so mad about this. Are people angry about paying to upgrade their Photoshop?

      "I bought Photoshop, that means they should give me the next version for free! Stupid Adobe!"

      According to Apple, iPhoto is much better, (faster, less buggy and has new features) and the GarageBand application is brand new!

      I know that I sound like an Apple apologist, but come on, you didn't actually think that when you bought an Apple computer that they will solve all your problems with software updates for no cost?

  2. It was justified... by MoneyT · · Score: 2, Insightful

    The minute they released garageband.

    --
    T Money
    World Domination with a plastic spoon since 1984
    1. Re:It was justified... by mista+kuro · · Score: 2, Insightful

      I don't believe so. I myself am a musician and will definitely use garage band. What about he people who don't want to make music or use garage band? I think the reason people are a little upset is because this is .mac all over again. Its just a little tricky to offer something for free and not give a heads up or warning that users may need to pay in the future. I know that if I had used the free mac.com email address when it was free and had to start paying, I would be pretty disappointed. Its not the money, its the principle.

  3. Hmm. by daeley · · Score: 2, Interesting

    OK, first of all, unconfirmed submission: can someone point out where on the web Apple actually said this? And second of all, it should be pointed out that iLife comes bundled with every new Mac at no extra charge. And third of all, what's the big deal?

    --
    I watched C-beams glitter in the dark near the Tannhauser gate.
  4. so people are complaining? by Grand · · Score: 5, Insightful

    so people are complaining they are offering 5 apps in a bundle for 50.00, when apple COULD go and sell them individually for 30-50 dollars. Yes they were free, but 50 dollars is nothing to complain about.

    1. Re:so people are complaining? by squiggleslash · · Score: 3, Insightful

      Not only that, but if you don't need the latest greatest features, you can download older versions still...

      --
      You are not alone. This is not normal. None of this is normal.
  5. When was the last time you paid $50... by Microsift · · Score: 5, Insightful

    ...for four applications (since iTunes is free) that do as much as these do. I think most people would be willing to pay $40-50 for just one of these apps(if they needed it).

    Also, if you have more than 1 computer that you want to install iLife on, you can buy a 5 user family license for $79.

    Anyway, the real story should be that iLife is a bargain.

    --
    My other sig is extremely clever...
  6. $50!! by squiggleslash · · Score: 5, Informative
    It's $50, or $80 if you want the "family pack" (unlimited licenses within the confines of your own home.)

    I don't really see what's to complain about. Given it includes an entirely new application, and iDVD now doesn't require a SuperDrive...

    (It's not even like Apple are preventing you from using the old versions. You can even still download the older versions. Nothing is being taken away.)

    --
    You are not alone. This is not normal. None of this is normal.
  7. here's me trying really hard to care... by Maelikai · · Score: 5, Insightful

    ...nope, can't do it.

    As a software person I just can't manage to work up any ire that Apple wants to be paid for some of the work they do.

  8. Typical Apple Business Model by hey! · · Score: 4, Insightful

    So, Apple charges the user for updates to its operating sytems and applications, but delivers capabilities that are attractive to the users.

    This is typical for Apple. Not to bash MS, but it's useful to contrast Apple's situation with Microsofts. Apple's customers are its users, MS's customers are the OEMs and large IT operations.

    Consequently , Apple updates have to pay for themselves, and give end users a sense of value received for their upgrade fee. MS updates simply have to keep the monopoly rolling so its core business continues to make money. MS would like home users and hobbyists to pay for upgrades and be happy with them, but in the grand scheme of things it is not all that important. Which is why you get update series like 95->98->98SE->ME.

    In any closed source application, you can't have every possible permutation you might wish for. The owner has to package things so maintenance and marketing costs are reasonable, and that it provides a good value for its most important customers. It would be nice that if you only needed one tiny slice of the update you could buy it a la carte, but you have to accept that Apple is going to package their software in a way that maximizes revenue and reduces costs.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    1. Re:Typical Apple Business Model by geoffspear · · Score: 2, Interesting
      iDVD was never a free product (although it does come bundled with every SuperDrive-equipped Mac). I'm not aware of Apple ever claiming the $50 for iLife was to cover distribution costs because iDVD was too big to download; IIRC they were selling iDVD before they created the iLife bundle in the first place.

      In any case, the iLife applications are not bundled with the operating system, they're bundled with new computers. If you buy an iMac or iBook, do you expect to get new versions of AppleWorks for free?

      --
      Don't blame me; I'm never given mod points.
    2. Re:Typical Apple Business Model by jfw25 · · Score: 2, Insightful
      If you buy an iMac or iBook, do you expect to get new versions of AppleWorks for free?

      Hell, I'd be happy to get new versions of AppleWorks, period!

  9. Re:So, you bought and Apple and got ripped off... by MoneyT · · Score: 4, Funny

    Because, don't you understand EVERYTHING HAS TO BE FREE!!!!!! We can't let 73h 3\/i|_ C0|2P0|247i0|\|5 have money. I paid once, so I should be entitled to FREE updates forever and ever and ever. ME ME ME ME MINE MINE MINE.

    --
    T Money
    World Domination with a plastic spoon since 1984
  10. No problem by eyeball · · Score: 4, Insightful

    I don't see a problem spending $50 for iLife, or for that matter, $130 (or so) for every next major OSX release. We pay for the latest and greatest video card, CPU, TV, Car, portable MP3 player, etc.. Why shouldn't software be the same?

    --

    _______
    2B1ASK1
    1. Re:No problem by useosx · · Score: 2, Funny

      Cause you can't download a video card off P2P. We're working on getting an alpha of this up in running by next quarter. The Car plugin should be available sometime in '05.

  11. One wish by fr0dicus · · Score: 3, Interesting

    That the new iDVD supported external non-Apple firewire DVD writers (I haven't checked whether it does or not, but the old version didn't). It would be well worth it then....

    1. Re:One wish by bash_jeremy · · Score: 3, Informative

      It sort of does. From what I hear, the new version of iDVD lets you export the data to the VIDEO_TS folder (instead of requiring that you burn it from iDVD). You can then burn the VIDEO_TS folder using an external drive and Toast.

  12. Also remember... by 90XDoubleSide · · Score: 4, Informative

    That Apple's consumer software has huge educational discounts. The student price on the iLife DVD is $29.

    --
    "Reality is just a convenient measure of complexity" -Alvy Ray Smith
  13. They should atleast offer it free to .Mac members by shr1n1 · · Score: 4, Interesting

    This should be at least downloadable free for us .mac subscribers. It would make me want to continue my subscription.

  14. Re:So, you bought and Apple and got ripped off... by Echnin · · Score: 2, Insightful
    I think maybe it's time for you to learn something new today:

    Irony: 2. A sort of humor, ridicule, or light sarcasm, which adopts a mode of speech the meaning of which is contrary to the literal sense of the words.
    --
    Lalala
  15. Re:So, you bought and Apple and got ripped off... by Anonymous Coward · · Score: 2, Funny

    Dude. Chill. It was sarcasm.

  16. Lots of "punish me harder" comments by Gizzmonic · · Score: 4, Insightful

    I'm reading a lot of "that's okay, the apps are great" Mac apology here, and as a Mac user, I gotta say that it's a bad attitude to take.

    Personally, I chose a Mac because I demanded more out of a computer. You pay more at the start, you pay more for system upgrades, but you get a machine that does exactly what you tell it (for the most part) and doesn't break for no reason.

    I found the "yearly OS upgrade" strategy for Mac OS X pretty suspect. And now that the "iApps" are being pruned from the OS, how could they possibly justify $130 per annum?

    Mac users, you don't have to take this. I recommend contacting Apple and telling them exactly how you feel about this. The OS price should drop to $50 if they're going to pull this, or there should be free upgrades to the iApps for at least a few years with the price of system software.

    Then again, let's not forget the "chilling effect" that iApps have had on competitors. Safari kills MS internet explorer, iPhoto kills Photoshop Elements, etc...maybe charging for them will open up another window of opportunity for companies other than Apple to produce great Mac software. It seems like it's been awhile...

    --
    (-1, Raw and Uncut is the only way to read)
    1. Re:Lots of "punish me harder" comments by American+AC+in+Paris · · Score: 2, Insightful
      When Steve Jobs was at NeXT, some magazine interviewer asked "What would you do if you were running Apple again?" Steve thought for a minute, and answered "I'd milk it for all it's worth."

      ...actually, the complete quote was "If I were running Apple, I would milk the Macintosh for all it's worth--and get busy on the next great thing." The quote is from early 1996. Think back to early 1996 and the state of the Macintosh--the storm clouds were rapidly gathering, Windows 95 was taking off like a bottle rocket, and Apple wasn't really doing anything about it. Jobs was right to say that. And, to be perfectly honest, Steve has already done what he said he would do--he's taken Apple on to "the next big thing" with OS X and the entire "Digital Hub" concept. The Macintosh of 1996 is milked and gone.

      Calling for-fee upgrade versions "Bait and Switch" is a bit rich. Did Apple ever claim that they'd never charge for future versions of their software?

      Just answer this question: if new and exciting upgrades to the iApps justified the cost of system upgrades before, why isn't the OS X pricing dropping now?

      Perhaps because the system continues to grow in complexity, thus requiring even more dilligence and attention. The larger and more complex something gets, the more it costs to maintain. Microsoft has a tradition of shirking on this point, and it shows--the more "advanced" their systems get, the more a computer gets bogged down with cruft and flotsam. Contrast this to Apple: not only did 10.3 have a whole bunch of new features and fixes, it was significantly faster than 10.2. This is neither easy nor cheap, and it gets harder and more expensive the more advanced something gets.

      Anyhow, I get the feeling I'm not going to be changing any minds. You're clearly so incensed at Apple that you're finished buying their products. Enjoy the one you have!

      --

      Obliteracy: Words with explosions

    2. Re:Lots of "punish me harder" comments by MoneyT · · Score: 2, Interesting

      Where did the iApps get pulled out of the OS? The only one that didn't come with the OS was iDVD.

      --
      T Money
      World Domination with a plastic spoon since 1984
  17. $50 by ExileOnHoth · · Score: 2, Insightful

    If you think you can find something better out there for free, use that instead.

    If you don't, you can (a) buy apple's software, or you can (b) write some yourself and give it away!

    What's the gripe? They owe you nothing.

  18. Re: iCal, iSync, and Safari are next by MoneyT · · Score: 4, Insightful

    Except you're not paying to use it. iTunes still works for me. As does iMovie, iDVD and iPhoto. You're paying for the latest and greatest versions. And you can even DOWNLOAD the old versions FREE. And if they start charging for the latest Safari and the latest iCal, so what? it's not like my version of Safari will stop working instantly. I will use th eold version untill I decide the new features are worth the price. NO ONE IS FORCED TO BUY SOFTWARE.

    --
    T Money
    World Domination with a plastic spoon since 1984
  19. Get over it by skinfitz · · Score: 2, Insightful

    Too bad I just had to have the iBook G4 the second it was released!

    Dude, it's only $49. If you can afford to run out and buy an iBook G4 the second it's released then you can afford $49.

    It's not like the old software has stopped working - it will continue to work just fine. If you want the updated software then you buy it.

  20. Some things people are forgetting: by thedbp · · Score: 4, Informative

    1. Apple never said that the iLife apps would be free for the duration of YOUR iLife.

    2. iMovie 2 was a $20 upgrade from iMovie 1, so the precedent to charge for iLife upgrades has already been set.

    3. iDVD has only ever been available as either a pre-installed app or as part or the iLife bundle, it has NEVER been a free download. The fact that the price point for the new iLife is the same but they've added a whole new (and fairly incredible) app called GarageBand goes to show that they are ADDING VALUE, NOT ADDING COST.

    4. If you buy a new Mac, its free. And chances are that on the next OS update, these apps will be included. I can't say that for certain, but when you buy Panther, all the then-current iApps are included.

    5. $50 for the functionality you're getting is a bargain. I doubt it covers the R&D they put into it, let alone the packaging, distribution, etc.

    6. They haven't removed the free ones from the distribution chain. You can still use the current versions for free ad infinitum. No one promised free updates for life.

    This reminds me of when they started charging for .Mac. People bitched and complained because it was no longer free, but the cost of the service (a little over $8/mo.) pales in comparison to its benefits and features. For instance, currently .Mac members get a free $80 photo editing program. .Mac only costs $99/year. And that isn't the only free software they've given away with .Mac. Plus you still get the email account, the 100MB online server space, the integration w/ iPhoto, Virex, Backup, etc.

    Whenever Apple decides to charge for something, trust me, its usually well worth the cost.

  21. What about iPhoto? by njfuzzy · · Score: 2, Insightful
    A lot of the arguments here are talking about why it is justifiable for Apple to charge for the suite in general. However, I would like to take a step back, and look at one specific application.

    I do not find it acceptable that Apple is now charging for the latest version of iPhoto, even if they include it with new Macs. The reason is a very simple one that I think will make sense to anyone who has worked in software development...

    iPhoto 4 is a big fix release.

    I will say it again. The latest version if iPhoto, 4.0, is a bug fix release. The most appealing feature of his version is that it fixes a problem that has been present in iPhoto since version 1.0, the ridiculously slow speeds with large photo libraries.

    It is common practice that major bugs should be fixed as part of free, bug-fix releases. It just isn't right to release buggy software, and then charge people when you make it work the way you promised all along.

    Unless Apple makes a revised version of iPhoto 3 available, that works with reasonably-sized photo libraries, it is unethical for them to be charging for iPhoto 4.

    --
    My Photography - http://ian-x.com
    The Deathlings (comic) - http://thedeathlings.com
    1. Re:What about iPhoto? by njfuzzy · · Score: 3, Insightful

      Have you ever used iPhoto with, say, 1000 photos in the library? Or 25,000? The performance isn't just bad, it's alarmingly bad. A program for viewing files, that can't view files in any reasonable time-frame, is buggy. I accept that not all performance issues are on this level, of course, but there comes a point where a product needs to be improved to live up to its basic promise.

      --
      My Photography - http://ian-x.com
      The Deathlings (comic) - http://thedeathlings.com
  22. iDVD should support 3rd party drives now by finelinebob · · Score: 4, Interesting

    I remember all the shrieking back when Apple started charging for the yearly OS updates, then people began to realize just how much progress Apple was making with each of the updates and many of those folk (including me) started to accept that the cost may be worth it (and then some). I'm hoping the same holds true for the iLife apps -- if everyone is going to have to start contributing some $$$ for them, we should be assured of a fairly quick upgrade cycle with some significant improvements for each new donation.

    HOWEVER, since these are no longer free, I think it's reasonable for Apple to start supporting DVD writers other than built-in Superdrives. Quite frankly, I don't have a couple grand to drop on a new G5. I'd love to spend a few hundred, tho, on a DVD burner ... and I'd be more than happy to kick out an extra $50 for the latest iLife suite. Apple might want to think about talking to some third-party drive manufacturers about bundling drives and iLife for sale at the Apple Store. I imagine there are a good number of others out there like me who aren't in the market for a new desktop (so Apple isn't going to cut its throat by doing this) but would be willing to purchase a bundle like this (getting Apple some extra cash and making their 3rd-party developers happy).

    ... otherwise, I really don't see the need to pay for an upgrade where many of the major changes benefit people with DVD burners.

  23. Cheese and Wine by Graymalkin · · Score: 2, Insightful

    I don't understand how people could have not expected this to happen. The previous version of iLife was $49 mostly due to iDVD's included media. The other iApps were available for download, including iMovie and iPhoto's very large updates. It seems just as likely now as it did then that the "free" iApps will be available for download at some point. If they aren't the old versions will not delete themselves from your hard drive. These new programs have been out for a couple days now and iPhoto imported pictures off my camera just fine. They've all yet to self destruct.

    I'm also having trouble seeing how the new iLife suite isn't worth the price. The educational discount cuts the price down to $29 which will set you back a couple Frappucinos for the month. If it isn't worth the upgrade stick with the old stuff. I ordered it because GarageBand seems like an awesome app to play around with. I liked what I saw of SoundTrack but really do not need all of its features nor do I want to spend that sort of money. Even the full retail price isn't too bad considering what's included. It didn't bother me too much paying $50 for a suite of programs I use all the time.

    --
    I'm a loner Dottie, a Rebel.
  24. related story by jaoswald · · Score: 2

    In a related story, Apple reported that

    "For the quarter [ended 27 Dec 2003], the Company posted a net profit of $63 million, or $.17 per diluted share. These results compare to a net loss of $8 million, or $.02 per diluted share, in the year-ago quarter."

    Capitalism. Learn to love it. Hint: net profit = more shiny toys later. net loss = fewer shiny toys.