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Tivo Tracks Superbowl Viewing Habits

ThePretender writes "Sprinkled in the Janet Jackson boob stories is an alarming bit of information: Tivo tracks subscribers' viewing habits. They know how many times the boob was viewed, among other good-to-have (meaning data worth $$) information. Yes, if you agreed to Tivo's privacy policy you knew they could do this, with the promise that you aren't identifiable. Put on the tin foil hats? Or just another way for them to keep your monthly fee down (snicker)." A story from 2002 has more information and makes clear that Tivo does have the capability to record every click you make on the remote control, at all times. Previously Tivo said they tracked 10,000 people for the Super Bowl, this year 20,000.

21 of 543 comments (clear)

  1. Alternate Headline by Mateito · · Score: 5, Funny

    Tivo Tracks Titillating Timberlake Tit Touching!

    1. Re:Alternate Headline by KUHurdler · · Score: 5, Funny

      This just in:

      Justin Timberlink is going to do a follow-up free concert with Outcast on CBS.
      "Sorry Ms Jackson... OOOhhh!!!"

      --
      Fix Your Own TV - RiddledTV.com Avoid the Landfill
  2. Is there a privacy issue? by glinden · · Score: 5, Interesting
    If TiVo is only passing along aggregated, anonymized data on user behavior, is there a privacy issue? From the article:
    • Privacy advocates have decried such technologies as invasive, but TiVo officials say they do not pass along information that would identify individual viewers.
    While it's true that TiVo needs to collect "every click" as the first part of compiling this aggregate data, if the final data is just summarized habits of TiVo users with no individual information, is there a privacy issue?
    1. Re:Is there a privacy issue? by theguru · · Score: 5, Interesting

      I'm glad Tivo logs what I watch, and presumably sells the rolled up info to marketing types. In fact, we should all be glad for this! The next time our favorite show is about to be canceled, just remember, they would have known you were watching if you had been using a Tivo.

      I watch a lot of obscure shows on cable. I'm glad the people who decide if they want to renew those shows have an additional source of information than the traditional Neilson family to know if people are watching.

      Two questions though: Couldn't my cable company do the same thing with my digital cable box?

      Are the Tivo watching habits really worth anything. Right now, as I sit here at work typing this message, my Tivo is on. It has no idea if the power to the TV is on or off though. It THINKS the digital cable box is on channel X, but I could have turned it or the TV off, or changed the digital box with a different remote. Does Tivo try to guess if I'm really watching the show on channel X right now by seeing how long it's been since I changed the channel/paused/used rewind/etc? I'm sure there are times when I spend several hours on a single channel and don't press any Tivo remote buttons.

    2. Re:Is there a privacy issue? by gbjbaanb · · Score: 5, Funny

      In theory... this should make for a better future broadcasts as they can analyze the feedback from the users

      Noooooooooooooooooooooooooooooooooo..

      Imagine what the majority of users watch. It ain't the good stuff you know. It's whether Daisy is sleeping with Brad behind Eric's back whilst Jake is having difficulty running his business and Karen is deciding whether to give up her job and become an alternative therapist.

      in other words .. complete shite!! Hack those TiVos.. make sure Firefly is the most watched programme (even if its not broadcast. they'll never twig)

    3. Re:Is there a privacy issue? by LostCluster · · Score: 5, Insightful

      If channel 725 is HBO and you don't subscribe to HBO, it's a pretty big "gotcha!"

  3. I'm calling DUPE!... sorta... by LostCluster · · Score: 5, Insightful

    TiVo Watches the Super Bowl... oh, wait, that was about TiVo and the Super Bowl of Two years ago...

    See, TiVo's had their semi-permeable privacy policy since they started, as documented on /. by...
    TiVo Data Collection Ramifications
    TiVo To Sell Customer Data
    Nielsen to measure TiVo usage

    So, if this is shocking news to you that TiVo was able to quickly crunch the data and figure out the most rewound moment of the Super Bowl broadcast, you haven't been paying attention. They had this capability for any massively watched program since day one. It was part of the design of the system.

    TiVo offers a detailed data service to broadcasters which lets them see by timestamp within an episode what moments people watched, rewound, and skipped. Rumoredly, TechTV's The Screen Savers bought that service once for just one episode, and it ended up proving that their managers where right about what people wanted to see a little more than the actual content-making staff wanted to hear.

    The Super Bowl most rewound moment is something TiVo's been doing for years, just for the sake of putting out a press release to get the TiVo name into conversations about what we were gonna be talking about anyway the week after the event... and from Slashdot's coverage over the years, it appears to have worked.

  4. my 13 yr old cousin.... by skedastik · · Score: 5, Funny

    ... accounts for the majority of replays tracked.

  5. Me by savagedome · · Score: 5, Funny

    I am not sure if that statistic includes me 'coz I haven't un-paused my Tivo yet :)

  6. It's not a big deal... by the_skywise · · Score: 5, Insightful

    They did it last year, they did it the year before that. They stated in their initial company releases that this is what they intended to do.

    And you know what?

    -DirectTV pay-per-view tracks what I watch...
    -My ISP knows what web sites I've requested...
    -My credit card company knows what I spend my money on.
    -My hospital shares its information with my insurance company, which in turn shares its information with my company. (Because they have to pay their share of the bills)

    It's my TV viewing info... I don't care. If anything, if they sell my viewing habits and realize that Firefly and Farscape are more watched than My Big Sweaty Boyfriend... That's a GOOD THING!

  7. There haven't been more people staring at a boob.. by mikeophile · · Score: 5, Funny

    Since Bush's State of the Union address.

  8. Fortunately... by Black+Parrot · · Score: 5, Funny


    > A story from 2002 has more information and makes clear that Tivo does have the capability to record every click you make on the remote control, at all times.

    Fortunately, they still don't have the ability to track what your other hand is doing, at any time.

    --
    Sheesh, evil *and* a jerk. -- Jade
  9. Well here is the TiVo press release. by Aaton · · Score: 5, Informative
    The offical press release from TiVo.

    Is show some more detail about what commercials were most watched also...

  10. as a longtime Tivo owner... by egomaniac · · Score: 5, Insightful

    I am utterly failing to be either surprised or alarmed.

    OH NO! THEY CAN TELL THAT LOTS OF PEOPLE WATCHED THAT SCENE! DEAR LORD, THINK OF THE CHILDREN!

    Ummmm ... so? Yes, I would be concerned if they said "Matt Hooper, 26, of Colorado Springs replayed the Janet Jackson breast scene a record 126 times. Sales statistics in the area also show an unusual spike in hand lotion and tissue purchases."

    They haven't said that, or anything remotely resembling that. They have said "Tivo users watched this particular segment of the Superbowl more than anything else." So?

    Yes, Tivo could do something horrible with my personal information. But then again, Hustler could also publish a big long list of everybody that subscribes to it, complete with home addresses, but they don't. Maybe I'm old-fashioned, but at some point we just have to have some level of trust in other people. Tivo has said that my information is kept anonymous, and has given me no reason to doubt their word, so I don't see a big problem with trusting them.

    And before you start the "oh-my-god-what-an-idiot-for-trusting-a-big-compan y" standard Slashdot response, think about what you have trusted companies with. How many companies have your name and address? Your home phone number? Your bank account information? Your credit card information? Why did you trust them with such information, if no companies can ever be trusted?

    If you have used a credit card, you must trust every single store at which you have ever swiped your credit card at least as much as I trust Tivo. If you have ever applied for a loan, you've coughed up your bank account information. And you're worried about someone knowing what television shows you're watching?

    --
    ZFS: because love is never having to say fsck
  11. To all non-TiVO people who didn't see the boobs. by IdleTime · · Score: 5, Informative

    Here are a few links to a page on Norways biggest Newspapers website that show all the picture uncensored and even have the uncensored movie of her. Oh yes, it also includes the streaker that nobody in the US saw.

    Click on "Neste Bilde" to see the next picture
    Video

    --
    If you mod me down, I *will* introduce you to my sister!
  12. MoveOn.org's Boycott by limekiller4 · · Score: 5, Interesting

    Some of you may have heard that CBS refused to air the winning MoveOn.org's " Bush in 30 Seconds " ad. Just prior to the Superbowl, MoveOn.org asked their subscribers/readers to boycott CBS by switching from CBS during the commercials to CNN, who were airing their 30-second spot.

    Presumably, Tivo knows precisely how many people actually went through with it.

    --
    My .02,
    Limekiller
    1. Re:MoveOn.org's Boycott by Anonymous Coward · · Score: 5, Funny
      personally, i'm very glad they didn't play the moveon ad. god knows, i wouldn't want my kids exposed to a controversial issue such as the so-called 'budget deficit' among the hours of violence, boobs and commercials for beer and hard-on pills.

      bravo, CBS, for keeping our children safe.

  13. To put it into some perspective by johnlcallaway · · Score: 5, Funny

    When it is all said and done, all this did was prove once again why we should limit nudity, most people look much better with their clothes on, include Janet. Seeing her boob was quite a letdown, I'm not surprised that the SuperBowl ratings sagged a bit.

    Ms. Jackson needs some support, and I don't mean from her family. One would think that they could implant some convictions to prevent this sort of droopy moral character in the future. We need more pert personalities to provide better role models for our country.

    --
    I rarely read replies, it's my opinion and if you thought about your opinion a little more, I'm OK with that.
  14. Re:We're not spying on you! by ePhil_One · · Score: 5, Insightful
    This bit of news comes out about every six months. Tivo tracks viewing habits, if you read up on Tivo, its not a big secret. It collects and anonomizes the info, then aggregates it to sell to help offest the cost of the service.

    Why don't I care?

    1) I want TV exec's to know what I watch, so they keep it on the air.
    2) I want Ad exec's to know what I want to buy, and how to make a commercial that captures my interest; I have free will and don't buy things just because Jamie Lee Curtis tells me too.
    3) I want Tivo to stay and business, and better yet find a way to make enough to waive my monthly fee, without resorting to being asses about me hacking my Tivo to add a bigger drive, etc.

    If it bothers you, grab a set of rabbit ears and disconnect from the grid. If you are upset that there isn't a full screen pop-up every time you push a button that the click has been recorded and may be sent to Tivo during the next phone connection, I don't want to hear it. If you own a Tivo and are just figuring this out, then I gotta feel you really aren't all that concerned about this anyway, or you would have bothered to check why your Tivo wants to call out every night.

    Personally, I'd be more concerned about why the cable companies are working hard at getting their boxes installed in your house connected to their two-way network full time. How do you know there isn't a camera inside there?

    --
    You are in a maze of twisted little posts, all alike.
  15. Marketing info sometimes helps *you*. by jemenake · · Score: 5, Funny
    They know how many times the boob was viewed...
    Good. Now that they have the viewing popularity, in all likelihood, we'll get to see *both* boobs next year.

    Of course, next year, her nipples will have little stickers that say "Drink Pepsi!" on them... but hey, life's full of compromises.
  16. "accounts of the game" prohibited? by donutz · · Score: 5, Interesting

    The entire "sports copyright notice" required by the league is unneeded.... current copyright law doesn't even require "Copyright 2004" to be displayed. Everything gets full copyright protection the moment it is created by default, no action is needed.

    This part I have no problem with. What I have a problem with is the fact that they not only claim copyright to the telecast, but that even "accounts of the game" are prohibited.

    I guess if I watched the game on TV, they could hold me liable for copyright infringement (my account is a derived work of their telecast?).

    But what if I'm at the game? Can I go home and give an account of the game without getting attacked by legions of rabid lawyers?