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Open Source Software Serves Niche Markets

mahendra writes "News.com is carrying an article about localisation of OpenOffice.org. 'So, what's new about that?', you may ask. The article talks about the potential markets that proprietary software markets are ignoring. By the time they realize the potential, Open Source software will have made deep inroads into these markets..."

47 of 213 comments (clear)

  1. AH so THAT'S the deal by Mike+Hawk · · Score: 3, Funny

    1. Localize software for small markets
    2. Give away software and make deep inroads into these ignored markets
    3. ?????
    4. Profit.

    I always wanted to do one of those.

    1. Re:AH so THAT'S the deal by Ernest+P+Worrell · · Score: 3, Interesting

      1. Keep software proprietary and expensive
      2. No one buys it because its not worth the money
      3. ?????
      4. ?????

      You left out,
      5. Make Billions.

      Odd, that seems to be the route that Microsoft, Oracle, Peoplesoft, SAP, CA (to name a few) took. Now to only figure out magical #4 and #5 ...

  2. exotic languages by all+your+mwbassguy+a · · Score: 5, Funny

    is openoffice available in esperanto? or, cu ie cu tie parolas la esparanton?

    1. Re:exotic languages by Lane.exe · · Score: 4, Interesting
      Microsoft word allows me to type in Elvish, which is about as real as Esperanto, so I don't see why OO should lack made-up languages functionality.

      Now there's a form of localization!

      --
      IAALS.
    2. Re:exotic languages by 4lex · · Score: 3, Informative

      It will be.Just ask those guys:

      -Tim Morley (timsk@openoffice.org)

      -Joey Stanford (k0fcc@openoffice.org)

      They are "Revising Glossary & Translating Files"

      --
      My journal. Mainly about freedom.
    3. Re:exotic languages by arcanumas · · Score: 3, Interesting

      Well, the linux kernel hackers seem to like Klingon in unicode. (Well, at least Peter Anvin)
      Read the /usr/src/linux/Documentation/unicode.txt

      --
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  3. Market Size by fembots · · Score: 5, Insightful

    So how big is the size of these niche markets? Maybe mainstream companies aren't interested in them in the first place.

    And when these niche markets become mainstream, I am sure big companies like MS can easily enter these markets either by buying out or squeezing out.

    1. Re:Market Size by Popageorgio · · Score: 4, Insightful

      Whenever a niche market becomes mainstream, it creates new niche markets. E.g., the Internet developer demographic, a niche market, is now a mainstream market with niches like Slashdotters, bloggers, and webcam owners.

    2. Re:Market Size by Dukael_Mikakis · · Score: 4, Interesting

      While you could argue that the strength of a company or a brand is in its scope, and how big its market is, many businesses have been quite successful in being very targeted to certain customers.

      Just look at Bentley and Burberry who have very specialized markets and enjoy actually seek these markets, as seen when, if I recall, Burberry was upset when Ja Rule wore and promoted their products, thus giving them a widespread appeal and "cheapening" their product.

      Of course, the irony is that Microsoft products generally have wide use, large market share, and cost significantly more than OSS, so I guess the explanation is that OSS caters to the high-class "knowledgable" customer, even if it is not necessarily much more lucrative.

    3. Re:Market Size by hraefn · · Score: 5, Insightful

      Apple could be seen as targetting a niche OS market, and generally making a nice profit.

      It would make me mad if Bill Gates started flashing a PowerBook running Yellow Dog in his music videos... er..

    4. Re:Market Size by wurp · · Score: 5, Insightful

      How precisely would MS (or any company) enter a market that is satisfied by GPL software by buying out or squeezing out? They can't buy out GPL code; if they buy out the main group managing it we'll just fork. And what company can, or wants to, squeeze out a product that is satisfying the market for free, or essentially for free?

      The obvious counterexample is the web browser, but that is a special case: it's a possible new open computing platform that could get rid of MS's computing platform monopoly, so it was worth spending lots of money to build a product they have to give away.

    5. Re:Market Size by lucifuge31337 · · Score: 3, Insightful

      How precisely would MS (or any company) enter a market that is satisfied by GPL software by buying out or squeezing out?

      Cough. Cough.

      --
      Do not fold, spindle or mutilate.
    6. Re:Market Size by torpor · · Score: 5, Interesting

      Computers are underutilized. There is no such thing as 'niche computing use'. There is just 'using a computer', and 'not using it', for some specific task, infinitely definable ...

      Less than %2 of all the people who could use a computer in their lives in some way (productively, I mean), actually do.

      There isn't really 'such a thing' as a "niche" computer market. I'm serious. There is 'general purpose computing' and there is 'dedicated focus computing' (embedded/etc.), and either model can be applied to any other science in the world to good effect.

      This idea of 'niche markets' is a Western notion, predominantly derived from 'marketing' and has nothing at all whatsoever to do with the actual facts of the technology, which factually has no bounds for application.

      A computer can be adapted and bent to any and all application; therefore there isn't a 'niche' for its application in any sense other than a Madison Avenue Spin^H^H^H^HMarketing Merchants arbitrary lines on a board. In fact, niches are arbitrary.

      The computing industry is still growing, essentially, at the same rate it always has. Computers are radically applicable to so many spheres of life that in fact the problem is not "if", or "how" to use computers, its "when" and "where". Pick a human endeavour: somehow, it can benefit from having a computer applied to it.

      That said, its my belief that the majority of computer systems in the world are still radically underutilized ... Desktop Computing is an utter waste of computing power, yet nevertheless, it is an application of computer science technologies which still bears fruit for modern commerce and industry above and beyond what was previously possible only a few years earlier ...

      This isn't going to change. As more and more 'niche markets' get discovered and 'covered', it will become pretty clear that really ... there isn't such a thing as a 'niche' in the technological sense. Only in the sense of 'control over it from afar', which is all a Madison Ave type cares about ...

      --
      ; -- the corruption of government starts with its secrets. a truly free people keep no secrets. --
    7. Re:Market Size by hraefn · · Score: 5, Insightful

      The problem I see with those economic anomolies is that they aren't really anomolies if you consider:

      To the average Joe Dell User, the perceived value/quality of Windows is quite larger than OSS, and will remain so for much of the near future.

      There is also a large, entrenched semi-computer-savvy population of gamers and "administrators" who insist on reinforcing the idea that Windows is somehow better.

  4. my mudasobwa not so mudasobwish by S3D · · Score: 4, Interesting

    "The language spoken by most Rwandans has no word for "computer." After considering the use of an English or French term, the Rwandan developers created their own: "mudasobwa," which roughly means "something or someone that does not make mistakes."" Hmm, wishful thinking. The name sound good though

    1. Re:my mudasobwa not so mudasobwish by Thud457 · · Score: 4, Funny

      I don't think these Rwandan fellows quite understand how the modern (Windows) computer "works".

      --

      the preceding comment is my own and in no way reflects the opinion of the Joint Chiefs of Staff

  5. Coming soon... by Yoda2 · · Score: 4, Funny

    Ancient Greek & Latin versions of OpenOffice for l33t classics geeks.

    1. Re:Coming soon... by sarastro_us · · Score: 4, Interesting

      Actually, the one thing that I've missed on linux is the seemless support for polytonic Greek Windows has. When I was studing classics at university, I used MS Office to do my homework all the time. In the last two years I've been running linux, I still haven't figured out how to get my browser to display the unicode properly, and there aren't (to my knowledge) any easily downloadable fonts to allow for display of accented characters.

  6. Error 1 by Anonymous Coward · · Score: 5, Funny

    Kinyarwanda, the language spoken by most Rwandans, has no words for many basic technical and computing terms, including the very word "computer," explained Steve Murphy, organizer of the project. After debating whether to borrow English or French terms or come up with their own native word, the group settled on "mudasobwa," which roughly translates to "something or someone that does not make mistakes."

    They forgot the "if it wasn't for those fucking developers or floating-point errors" part.

  7. Niche markets? by FreemanPatrickHenry · · Score: 5, Insightful

    Everything is a "niche market." The trick is covering as many niches as you can. That's why MS Office is so successful. Ubiquitous word processor of marginal quality? Check. Crappy relational database software? Check. Slide-show software with gazillions of incredibly annoying backgrounds and clip-arts? Check.

    Open Office, if it is to succeed MS Office, must be of better quality. Makign inroads into niche markets is fine, but if Linux zealots are the only people your making inroads to, it doesn't really help much.

    As for my niche, I'll use emacs, thanks.

    --
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    1. Re:Niche markets? by Call+Me+Black+Cloud · · Score: 4, Insightful

      So what you're saying is OpenOffice is really not very good. Check.

      I use OO at home and Office at work and I find Office to be better all around. More responsive, more intuitive, faster to load. OO is adequate for many tasks but it's got a long way to go to surpass MS Office.

      I'm with you on the Emacs thing though. vi be damned!

  8. A fallacy of the argument by TWX · · Score: 5, Insightful

    Alternate solutions have always filled niche markets. The only real special part of it today, as I have seen, is that Open Source offers a free or readily customizable solution to what used to be an expensive problem to deal with.

    Mainstream software providers aren't generally interested in true niche markets. Growth isn't predictable and that doesn't look good to shareholders. Instead they concentrate on the masses, where their solution will work for a large enough population to make profit without having to work harder. It's simply better sense for them if they're market-driven rather than based around a central individual money-source.

    --
    Do not look into laser with remaining eye.
  9. Not in esperanto for a while by Anonymous Coward · · Score: 5, Funny

    Based on what I've seen on Slashdot, there will be OpenOffice in Klingon and both dialects of Elvish long before it is in Esperanto.

  10. OpenSource.org - Component of cheap POS?! by DR+SoB · · Score: 4, Interesting

    The retail industry is just waiting for someone to put a CHEAP cash register with some major bank (credit card) support in it. The first person to cash in on this will make $$$! The issue is providing support to such some vendors at a price that's reasonable. Is this possible with open-source? Could it be incorporated with Linux to finally provide a cheap POS for small retailers, that they could actually CUSTOMIZE themselves? Time will tell, but most of us know the story of NCR...

    btw- POS = Point of Sale.

    --
    Mod +5 Drunk
  11. Open Source marketing? by IamGarageGuy+2 · · Score: 4, Interesting

    Could this be a type of viral OSS marketing? OSS is not going to have any marketing by definition, but this could be the way that it makes serious inroads into the mindshare. Be first, Be best, let the others play catchup. Sort of a perfect world MS approach.

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    Stay tuned for new sig...
  12. Yes yes, I could see how that'd work... by TyrranzzX · · Score: 4, Interesting

    Kinda difficult to meet the win2k minimum requirements on a toaster or blender, much less a new fancy electricly-controlled car. I mean, gee, you can't even strip out the GUI from that thing, Bill Gates said that himself. Mabye you can get rid of useless stuff, like solitare, or ppp networking options, but that only takes away like, 40 or 50 megs, and you remove the ability for your car to network with your laptop. Some people like using joysticks or keys to drive their cars, what about the innovation?

    Then you've got the EULA. Oh dear god, could you imagine how long it'd be for a car running win2k? No less than 2 miles in 4 point font no doubt.

  13. I just wish... by donnz · · Score: 4, Funny

    OO didn't keep losing my dictionaries and for speal checking every time I do an aptget upgrade...

    That would make a big difference to its usability in this locale.

    --
    -- Free software on every PC on every desk
  14. Girl Robot by Anonymous Coward · · Score: 4, Funny

    Does this mean niche applications to program my robot.... .....my GIRL robot?

  15. Why? someone? by t_allardyce · · Score: 4, Interesting

    Can someone actually give me a feature for feature list of things the OpenOffice lacks compared to MS Office? Im sure there are many advanced things but what are they? For most areas tho - certainly the home, I cant possibly think of a reason to use MS Office. My uni has MS Office on all the Windows machines in the campus and i cant for the life of me think why, considering the only thing its used for is students writing reports and presentations, unless they got a special, and i mean really special deal on it, it seems like a waste of money, they could have bought some useful equipment or maybe enough bloody BNC connectors ;)

    --
    This comment does not represent the views or opinions of the user.
    1. Re:Why? someone? by t_allardyce · · Score: 3, Informative

      Looks at his copy of OpenOffice...

      Exel Solver: OpenOffice Goal Seek (we have matlab already)

      PowerPoint Pack-n-Go: OpenOffice export including Flash export.

      Clippy: OpenOffice help (without stupid paper clip)

      Hows that?

      --
      This comment does not represent the views or opinions of the user.
    2. Re:Why? someone? by flossie · · Score: 3, Informative
      Please don't suggest deployment of Matlab in a work environment like this.

      Wouldn't dream of it. Octave all the way.

    3. Re:Why? someone? by mgpeter · · Score: 3, Informative

      The only "features" that are somewhat missing, is a nice looking interface under MS Windows (see below), and a ton of pre-created images, templates, web sites, etc. (not that anyone ever uses these anyways.

      Something to consider though are the features OpenOffice.org has that MS Office doesn't. Such as, licensing issues, ability to create documents using the stylist (awesome feature), and IMHO once you learn to use OOo, it is actually easier to use than at least MS Office 2K (I never had the need to get Office XP)

      As for the nice looking interface issue, Ximian has created an awesome looking theme for OpenOffice.org, and I happened to create a theme based on these icons for Windows users. Check it out at my website
      There are a few issues with themeing currently, such as not being able to use png files, etc. But these issues are being worked on.

      I am also starting to create some content for Draw that I will donate back to the project so it can be used instead of MS Visio.

      All in all the future looks very bright for OpenOffice.org !!

  16. My first thought... by Mongoose+Disciple · · Score: 5, Interesting

    Will this end up being the next metric system?

    I.e., where the mainstream U.S. goes one way (English or Imperial measurement/MS-Office) and U.S. scientists/geeks and the entire rest of the world goes the other way (metric measurement/OpenOffice)?

    Too soon to call, probably.

  17. Developers playing with linux and open source? by hackstraw · · Score: 4, Insightful

    A small team of developers in Rwanda was just beginning work on a project to produce a localized version of OpenOffice....

    This is why linux has flourished with developers. It was by developers for developers. This is nothing new, we know the difference, and are willing to make it work to suit our needs.

    Scientists seem to feel OK with Linux, *NIX, and open-source software as well.

    Its that damned 99% of the rest of the population that we have problems with :)

  18. just what we needed... by segment · · Score: 4, Funny
    A small team of developers in Rwanda was just beginning work on a project to produce a localized version of OpenOffice, an open-source alternative to Microsoft's market-leading productivity software, when they realized they had a problem.

    A very good day to you.

    I am Barrister Barry Dapo Smith, an attorney at law. I was the Personal Attorney to Mr. Jarold Freeman, who lived in PortHarcourt, Nigeria for years, and whom hereinafter shall be referred to as my Client.

    I have a very confidential business proposition for you. On 17th February, 2004, we started developing open source products valued at US$12,500,000.00 (Twelve Million Five Hundred Thousand American Dollars) Upon maturity, I was notified by the bank and subsequently sent a routine notification to his forwarding address but got no reply. After a month, we sent a reminder and finally we discovered from his contract employers, the OpenOffice that Mr. Jarold Freeman died along with is wife Mrs. Barbara Freeman in a plane crash.

    ...

  19. By the time they realize the potential... by gspr · · Score: 4, Funny

    And now you told them? Moron!

  20. And this is surprising because ... ? by crovira · · Score: 5, Informative

    Localization of software is one of the easiest things to do *IF* your software is set up properly.

    Coming from Canada, where everything is in French as well as in English, I learned very early on (like day dot,) that you had to set up your software without any strings in it.

    By using only symbolic references and setting up a dictionary of text strings or icon references you can refer to any 'local' attribute without having to muck with the code.

    By switching the dictionary you can then switch the language that your users see without any performence hits and without any code changes.

    Furthermore, by laying out the text in ''plages'' and letting the dictionary fill in the details, you achieve a much simpler screen and.or prport layout.

    Debugging is easier too since you refer to the symbols you used for programming instead of whatever your users refer to (as this changes almost from user to user.)

    --
    MSBPodcast.com The opinions expressed here are my own. If you don't like 'em... Think up your own stuff.
  21. ObDwarf (was Re:exotic languages) by BabyDave · · Score: 4, Funny

    Rimmer: Holly, as the Esperantinos would say, "Bonvolu alsendi la pordiston? Lausajne estas rano en mia bideo!" And I think we all know what that means.
    Holly: Yeah, it means, "Could you send for the hall porter? There appears to be a frog in my bidet."

  22. but is it worth the effort ? by psycho_tinman · · Score: 5, Interesting

    It's indeed wonderful that niche markets and languages are served by open source software.. Regardless of the language that people choose to use, I would prefer to have the same interface to work with each time. I would prefer also, to not have to explain why the "close document" command is found in the "file menu", when those words may not necessarily be familiar or easy to find for a person whose native language is not English.

    However, if the niche markets are small ones, it may make more sense for some speakers to adapt or learn to use the more common English variant. Interoperability is one reason why. The Rwandan effort in the article has 20 college students translating about 20k strings of text.

    What happens when a new version is released? Will there be the same set of maintainers ? Will the next version be supported ? If you're used to the Rwandan (or Finnish or whichever language) version, and you don't have language support in the next version, what do you do ? Keep using the old version ? Look for alternatives ?

    The second point to ponder for me is more an observation than anything else. Not being a native speaker of English myself, I was educated in another language. If I hadn't learnt English, then I would be forever dependent on translated texts to be able to use an application or read a fairly current technical journal or book. From an enduser perspective, it might be just be worth your while to get used to the English version as well, because the interface concepts (the File menu and so on) can be applied across many different applications, not just your localized OpenOffice.

  23. OSS at risk of being piggybacked? by fembots · · Score: 3, Interesting

    Is it possible for MS to use OpenOffice source, and come out with MS-OpenOffice, which of course is also an OSS.

    However, they also package this MSOO with a 3-year support and some other candies. So they can have the very same MS-branded OpenOffice which they can sell at the same retail price as MS Office.

    The only difference is the support, and MS brand is so well-known, most people and companies are likely to buy into it since it is now (1)OSS, (2)Very secure because of OSS and (3)With excellent support.

    Pretty much like what RedHat and Mandrake do to Linux, but MS brand is a lot more recognizable.

  24. Microsoft already serve many niches by Albanach · · Score: 4, Informative
    Mcrosoft already make software available in Welsh, and have reacted favourably to including Scots Gaelic, spoken by less than 60,000 people, in their language dictionaries.

    They do this by making those that are interested fund the development. For example the Linguistics Institute of Ireland worked on the Irish Gaelic spell checker. The Welsh work was undertaken by the University of Wales and the Welsh Language Board.

  25. Oh come on by Anonymous Coward · · Score: 5, Funny

    What part of "mudasobwa" don't you understand?

  26. Createing competition in non-profitable markets by soullessbastard · · Score: 5, Insightful

    Disclaimer: I work on OpenOffice.org OS X

    The OpenOffice.org localization argument for serving niche markets has been around for a long time. A prime example of that is the Hebrew Office v. X incident. For me personally, however, I see OSS as a great way to provide competition in non-profitable markets such as office suites.

    It's near impossible to try to form a cogent business plan around making office productivity software given the current state of the market. Microsoft has office suite dominance almost as large as Windows market share, and may even be more. Most every company has created some type of workflow based on Office and has legacy documents in Office formats that may stretch back for decades. With the advent of Visual Basic for Applications and Access, companies have also been writing custom business applications coded to work only with Office.

    It's difficult to convince investors to pour money into a startup where you're competing directly against Microsoft, especially in a market where they've got the upper hand, established customer lock-in, and decades of software development. As an investor it's almost a sure bet that any money dumped in such a startup would be lost. It's near impossible to create a viable long-term self sustaining business with Microsoft as your competitor in a market they've already monopolized.

    Open source software doesn't need to abide by the standard rules of business. It doesn't need to create a revenue stream and find investors. It doesn't need to worry about being underpriced by market dumping practices. As long as there are starving (or subsidized) programmers willing to work on it and eager users, OSS can produce competition in a market where convential businesses would most likely fail. This is one of OSS's greatest strengths.

    Competition is at the core of evolution and innovation. It's comforting to know that OSS keeps open these avenues for competition when traditional capitalism fails. Hopefully this will help motivate both the OSS alternatives and Office to continue to improve and evolve.

    ed

  27. Complete opposite for my company by muckdog · · Score: 3, Interesting

    My company makes software for niche markets in the telcommunication industry. Our product extends the features of existing hardware that our customer would already own. Its a small enough niche that we have virtually no competition. That is also due to the fact that there is very little growth in our niche market. Even though I'm an advocate of opensource, I think if we opensourced our software we would lose more customers than we would gain. In the case of our customers, they likely would not care that it is open source, they would only care that it didn't cost them money anymore. If we had competitors and were in a growing market we could opensource our software and leaverage that as an asset over our closed source competitors.

  28. Re:Coming soon...how is this funny? by Bananenrepublik · · Score: 3, Informative

    As for Classical Greek, it may have escaped your notice that it has developed into modern Greek. I guess a different typeface might well fix it (capitals only and the sigma is different.)Actually, the Omega (not the Sigma) is usually written differently. Classical texts have been written in minuscles for several centuries, so you'd also need them for ancient Greek. And you'd need even more than in modern Greek: where modern Greek's demotiki has one accent, ancient Greek (and the church's ye-olde form katharewousa) has three accents plus two spirits plus the iota subscriptum plus most combinations of the former three.

  29. Re:Potential Security Risk by djh101010 · · Score: 4, Insightful

    As we know, Microsoft applications are consistantly attacked because of its large market share and the damaging effect that the security holes in it have.

    You're partly right. Microsoft applications _are_ consistantly attacked. The reason you propose as a given is wrong, though; it's not about market share, it's about fundamental design flaws making Microsoft's products inherently insecure.

    Open source is checked by many eyes for security and other problems; MS products are only inspected in that way when, ahem, the code is leaked. If you think that an open-source developer who submitted a security backdoor or similar bug wouldn't be noticed, then I would have to question your experience with open-source development is limited.

  30. No, no, no, NO NO! by Moderation+abuser · · Score: 4, Insightful

    "Open Office, if it is to succeed MS Office, must be of better quality."

    No it doesn't. Not at all. The only thing it must be is good enough and cheaper. That's all it takes.

    --
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