Scientific-Atlanta Mulling Video Game Set-Top Box
NickNiel writes "According to Yahoo, Scientific-Atlanta (a digital cable set-top box manufacturer) is 'planning to develop television set-top boxes with high-performance video game capabilities, which could compete with game consoles such as Nintendo's GameCube and Sony's PlayStation 2.' My favorite quote, from CEO James McDonald: 'I can give (game players) the same performance you get out of those game boxes," he added. 'There is no question that games is one... market we will be in.'"
i will only consider it if and when it performs better than the phantom.
Now here's a man who sounds like he knows what he's doing!
I can give (game players) the same performance you get out of those game boxes
Details? It takes quite a bit of effort and expense to produce a good, fast, modern gaming console that is as good as currently existing ones. I'm rather skeptical that a cable box company will follow through on such a plan.
I can see them making a gaming box that plays simpler less resource-intense games, like solitaire and tetris, but a console to match the current top consoles? I doubt they'll get that far. With the lack of details, I'm pretty sure they haven't even reached the phase where they begin the actual engineering of the box. It's just an idea in the head of some executives right now
I predict vaporware
Would that have destroyed the intended pointe of quoting his incompetency?
So he can give the similar performance as Nintendo and Sony. The games are what make a system and/or company. Anyone can make a box that spits out pretty interactive pictures.
No sig for you!!
There's just no room for a new player in this area right now. Starting up from scratch with no game support, no previous industry experience and no real synergy from other product ranges (the cable set top box is a bit peripheral), not to mention probably not with the cash reserves to carpet-bomb the consumers with marketing and ads. This is either vaporware or the downfall of SciAtl.
I could forsee this company being able to make a competitive (but not superior) game platform modeled into a cable box.
Take the xbox for example, when it comes down to it, it's nothing more than a glorified PC with some proprietary bits thrown here and there with the dashboard frontend. I could see these guys at least being able to come up with some nvidia/x86 based guts to put in their cablebox.
You could get even more ghetto, go mini-itx, linux frontend and the rest of the digital cable crap in there for good measure. I think it could be easily done...
What I don't believe is that they'll be successful in launching this fabled platform and get games developed for it. Which is kinda a bummer, I believe that digital content delivery over broadband is gonna happen, but I just don't think these guys are gonna be the ones to pull this off.
Sega had a testmarket for SegaTV out of Chattanooga, TN, a little different, but similar in some ways. Had a gizmo that hooked up to a Sega Genesis and you could download games off of the cable straight into the box. At the time, it wasn't that cool cause you were limited by the number of titles and the cost. A good model is gonna have to be in place to pull games-on-demand off, but before then you'll need the games. Titles people are going to want to play, that's the biggest hangup I see.
Software can be such a risk, a lot of time, money and capital invested in the hopeful success, taking a risk on a flakey positioned product like a game/cable box to me, sounds dangerous. Especially with matured platforms from Sony/Nintendo/MS have proven theirselves to be safe markets.
Who knows, that's the fun thing about the future. You can sit back and arm-chair analyze it to death, but you won't know till it's done and over with. God bless 20:20 hindsight.
I'm sure many non-console-owning cable customers would just love being able to play solitaire and bejeweled on their television - and remember these kinds of software take a very short time to develop. How many people would actually pay $5 a month for 20 games or so? I'm not talking specifically about you or the people you know, but the normal cable customer base.
So the simple puzzle games may not be such a bad idea, and if you can port a Sega Genesis (say) emulator or even add actual on-board hardware to run Genesis software you have a library of hundreds of real titles. Pay $5, play Sonic for up to 30 days. Not a bad deal for some people. Again, not for you, but for some people.
Now, as far as modern games are concerned, there are two ways to go about it. Convergence (combo cable box + xbox + DVR) which may or may not make sense to some people (but not to us) and developing a new competing next-gen platform which is probably not such a good plan.
'There is no question that games is one... market we will be in.'"
The "..." stands for overloaded.
I think it's a good idea, but right now, you've got three pretty massive players in Sony, Microsoft, and Nintendo. If you ask me, that's already one too many. I didn't mind it when pretty much only Sega and Nintendo were there, but when these companies start making excellent games ONLY for one system, you aren't serving your clientele, you're forcing them to choose your product or another. This is sort of like the VHS. Remember the Betamax issue? In the end, there was only one format. This is not the case in video games. Instead of one standard, we're forced to use all these proprietary game systems if we want to play all the best games. If you think about it, most hardware manufacturers have standards. Everyone agreed on CD and DVD standards, and for the most part PC standards. (well, until it came time for DVD-R and DVD+R, but I won't even go into that.)
Yet none of this seems to faze the video game world. So now we're going to have yet another competitor, not even counting the Infinium Labs Phantom system, in the market. And Nokia with its N-Gage, and now Sony in the handheld market too? Wow, can you think of a worse time to try and enter a market? And this just pushes the whole ownership issue, with cable able to control the content it provides.
...then it will be a major failure. I have the Scientific Atlanta Explorer 8000 DVR ($10/month through Comcast) and the thing is a major POS. The interface is terrible. Occasionally I have to wait 10-20 seconds for the channel to change while the recorder catches up. Sometimes the box dies, and has to reboot itself. Oh, and from time to time it forgets about its recording schedule.
Its only advantages over Tivo are the fact that it can record 2 channels at the same time, and doesn't require a landline connection (don't have one).
It seems like a product that was rushed to market. Given their track record with this, I can't help but think that a game system produced by them would be a major flop.
Hell, -I- can give you the performance of a PS2 or Gamecube... I'll just build a tiny PC in one of those tiny Shuttle cases. The question that should be asked is will Mr. McDonald be able to woo Konami? How about Capcom? Hell, Activision? Any chump (Infineon) can make a PC in a case and call it a video game system, but its not about hardware, its about non-whack games. Of course, CEOs only see numbers, and its much easier to measure MHz than "fun".
It's a moronic ad (obviously), but I'm curious Scientific-Atlanta sees a similar (completely wrong) future, where people toss out their Xboxes, Gamecubes, and PS2s because they now have this all-in-one unit.
It shows a complete misunderstanding of games and gamers. Unless you're in Japan, people I know don't have much interest in replacing two or three devices with one all-in-one, jack-of-all trades device (which is usually very expensive).
People like buying things modularly because it seems cheaper and also you can get the best of each modular component.
CEO James McDonald's comment: I can give (game players) the same performance you get out of those game boxes exemplifies his misunderstanding... performance is perhaps 10% of what is important in games (I'm talking frames per second, load times, etc). What this guy should be giving is the same games or experience.
Put this right up there with the Phantom for game decks we will never see.
God Bless America. Why? Did it sneeze?
They appear to be a real company, that's a good start.
sounds like he's angling to get MS to throw in with him. Did he mention xbox as a compeitor? (no, I didn't rtfa)
bc
If you just think about the box, it could rock. If they don't screw the ppoch and charge too much, they could have some awesome features. Built-in Cable Modem Static IP address for hosting games Built-in Multiplayer options Not that it's going to happen, who ever above me said "I predict Vaporware" is probably right, but it could be hella cool. But it could suck outrageously also...
How to Speak Leet
Until I see it in the market, I won't believe the rumors. The phantom has been in magazine publications since mid 90s. Hype Hype Hype.
He claims they can put out a box with the same capability as existing systems such as the PS2 and GameCube....big deal! Those systems are years old now...basically he's saying they're going to start development of a console on par with old technology...it doesn't stand a chance...first of all it should be comparable with the PS3 and Xbox2...second of all they're going to have a hell of a time competing with the amout of available games for other consoles unless they are like M$ and just have money to literally burn.
**bite** No, actually it's not. Your Xbox was made in either Mexico, Hungary, or China.
Aren't you missing a NRA meeting or something?
"I can give (game players) the same performance you get out of those game boxes," he added.
Right, because we all know that, historically, superior hardware performance is what sells game consoles.
I mean just look at how well Xbox is doing against the PS2! Or look at how well the NGage is selling compared to the Gameboy Advance. When the 3D0 Atari Jaguar came out, look what happened to the Super Nintendo's market share. And remember when Sega introduced the GameGear, a portable with a color screen to combat the inferior monochromatic Gameboy? Heck, don't forget how "poorly" the original NES sold compared to the technologically superior Sega Master System and NEC TurboGrafx 16.
While Sony and Nintendo fuss about games, Scientific-Atlanta will be boldly following in the steps of Atari Jaguar and deliver a system with more impressive hardware specs. I for one am excited!
McDonalds also announced today that as of September 20th 2004, children will open the bags of purchased Happy Meals and find within McDonald's own McXPlayCube, which will, according to PR Vice-President H. Burgalar "continue to establish McDonalds as a major player not only in beef preparation, but also the increasingly popular video gaming market."
In response, Billy Gray, the 12 year old kid down the street, has stated that he plans to counter McDonalds's advance into console market with a "Whoop-ass beast of a machine that's motto will be 'All GTA All The Time.'" In what will no doubt be a welcomed change to the console market, this will not be a "box" like Scientific-Atlanta's console, but a "cool little ball of circuits in liquid that can also double as a hackey-sac."
'I can give (game players) the same performance you get out of those game boxes'
HAH! Not if it's anything like my SA DVR/Digital Cable Box! That thing is packed with features and it's well priced from the cable company (Time-Warner), but MAN, sometimes the menus react and move so slow it's like the batteries are nearly dead!
It should have come with a screen saver of paint drying -- you know, for the excitement.
"Lawyers are for sucks."
- Doug McKenzie
I'll believe it when I see a cable box that takes less time OR EVEN EQUALS the time to update the screen that an Atari 800 used to take. I mean, in Southern California, the sluggishness of the Adelphia boxes have to be seen to be believed.
I haven't used a tivo so I can't compare, but at home I've got a mythtv box, and I think it does a considerably better job than the SA.
Maybe if they went after the market that is currently buying PSOne's they could do it. But for me, if Ford suddenly announced they were putting gaming consoles in their vehicles, I'd better see some non-Ford logo on the actual box if they want me to buy. And considering Ford charges $500 for a basic mp3 player (that doesn't even read ID3!), I'd seriously doubt if Scientific Atlanta could meet the console's price points.
Kurdt
I'm not anti-social. Just pro-technology.
Sci Atl does boxes for Time Warner Cable and Comcast, the two big names in cable.
If all their digital cable customers could switch to this game box they'd have an installed user base better than Gamecube or Xbox.
Looking at the Nuon, although failed, it obviously had capable hardware that was simply not marketed. It would not take much for Sci Atl to put a heftier pair of chips in their cable box, download games off Time Warner over super-fast (10 mbit) cable, and play them off the hard drive. Time Warner could charge $10 to download the game and tack it on the monthly bill like an on-demand movie. Comcast, too.
It's quite easy to see why Time Warner or Comcast would be excited about the ability to do such a thing. If Sci Atl doesn't do it then they should find someone that will.
Sure, you're not going to see Mario on it, but giving the whore nature of developers these days (Sega, EA), you'll bet that some of them will put a version of their games on a toaster if it'll improve their bottom line by any fraction.
I'll say, as long as they do the proper hardware development (which they should be able to afford after their big contract with Time Warner and Comcast), they could be an intimidating dark horse console in 2006.