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Intel Plans CPU Naming Change
Jemm writes "According to The Globe and Mail, Intel will start using performance numbers rather than clock speed to number their chips. 'Under the model number system, processors will be given numbers to describe their performance, in addition to being described as running at 2GHz or other speed.'"
Ahhhh, I am sure it will be said again here, but payback is in order. This sort of marketing angle will only go so far though as Apple and AMD have found out. What really matters is real power. This will translate into more sales as Apple is now finding out with significant interest in the G5 Xserve from a large number of corporations and government agencies. So, if Intel can get around some of the performance bottlenecks and deal with the loss of backwards compatibility, they may be able to get back on track.
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Good news for the average computer idiot who wants to upgrade or buy a new machine. I think it's past time to undo the damage Intel's marketing has done with the Megahertz Myth. I'm weary of explaining it to people. It will be nice to have something more helpfully descriptive to a consumer than "cache" and "bus", or at least clarify that they don't refer to paper money and vehicles that carry children to school. :P
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They go from lying to you subliminally to lying to your face.
It might just be time for a standard.
Really, the technical community needs to sit down and figure out a universal cross-platform benchmarking method.
I apparently forgot that sig != uptime...
The planned system, which would focus on the chips' overall performance and de-emphasize how fast its chips run,
One of the effects I foresee is that consumers (and corporate management) will latch onto Intel's new system and use it to make hasty decisions and brag -- except this time, they have a better chance of being right. In a sense, Intel will have already done the work for them.
I see no problem with a marketing machine that actually helps to dispose of the "Megahertz Myth" in favor of a more accurate measurement of a chip's performance.
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Will they finally call the Pentium 4 3.2GHz a Pentium 4 2.4? Their fmul/fdiv operations take twice as long as on the Pentium 3, after all.
If not, they're a bunch of hypocrites.
I suffer from attention surplus disorder.
The AMD numbering system has never been directly related to Intel's (officially) but is instead related to the performance of older Athlons... in effect saying "The XP 2700+ is roughly equal in speed to an original Athlon running at 2700 Mhz"
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Intel has long coasted along on what Apple likes to call the "megahertz myth." The power of a processor is more than just its clockspeed, as Apple and AMD have struggled to point out for years. Intel ignored the debate because they were ahead in clockspeed, so it was a convenient metric that always showed them to seem ahead of the competition. This change in CPU naming might indicate a recognition that its rivals may overtake it in clockspeed. Perhaps they're planning strategic changes that could take them below Apple or AMD in clockspeed and want to jump on the "clockspeed ain't everything" bandwagon as soon as they can.
The problem is that you can't measure processor performance with one number. There's just no way to do so.
Before, AMD and Intel used to use clock rates. They didn't pretend to actually be summing up their chip's performance with the metric they slap on the box. It was even okay when just AMD had a performance number, because there was no sense of putting an industry-wide metric on a box. Now, one of two things will happen:
Possibility 1) AMD and Intel will decide upon a standard benchmark suite to determine "performance" and processors will be optimized around that benchmark instead of around real world software (i.e. consumer loses).
Possibility 2) AMD and Intel will come up with *different* measurements to determine their "equivalency number". AMD will focus on chip feature X and Intel on chip feature Y, each probably choosing the one that best supports their case. Both will accuse the other one of using an inaccurate and artificial metric. Each one focuses on improving their score in their chosen test. The performance profiles of the two chips diverges more. Since most software must be least-common-denominator, all developers except those few that choose to include custom-compiled or assembly bits and processor-specific support will make software that runs slower on average. (i.e. consumer loses).
I liked it much more when Intel and AMD's marketing departments stuck with slapping stupid stickers on boxes and making deals with OEMs -- neither one directly affected me.
May we never see th
When Intel abandons this scheme, what precisely will a 4500+ processor actually mean? It's bad enough trying to quantify it now, but at least we have the actual P4 GHz to compare against.
Something will clearly need to be done - independant benchmark-wise - to prevent abuse. It's going to get bad folks.
The good news: I think we're going to see '5000+' processors before the end of the year now.
The bad news: They will run like 4 GHz models.
"...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
It is either a 90 or a 100MHz part, don't know which.
The practice of inventing a silly(TM) performance index that looks better on your chips than your competitor's, or can't be used without a license, is pretty old.
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I hope they name them Extreme something. Cause everyone knows that things are better when they are EXTREME!
"This processor is made for the extreme priority the good looks. The sharp socket which electrifies well is contained generously within..."
Guess the rumours of Intel's problems with 90nm, Prescott's severe ramping problems, issues that even 775 can't solve, and the incredible heat dissipation of the newer chips are all true. This seems to be yet more confirmation, even moreso than the release of 2.4GHz Prescott chips this week. Gee, boys, guess we should have listened to Bob Colwell when he was standing around screaming about the unsustainable clock ramping and heat dissipation curves.
When the architect of the P6 says something, you usually ought to listen. Perhaps next time you'll get off your high horses and follow the suggestions of the smart people. Now he's gone, you're fucked for '04, and you're in serious trouble on the desktop front if Tejas doesn't turn out to be a rabbit out of a hat.
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"It doesn't matter."
I realize it sounds trite but these days, it's true. They can buy pretty much any new computer they can find and it's perfectly capable of doing what they want to do because, in truth, what they want to do rarely requires a state of the art machine. To simplify things further is the fact that comptuers are getting cheaper and you are getting way more for your money. Buying a new computer isn't the financial hardship it once was.
My mother doesn't care what kind of CPU is in her computer or how fast it is. She just wants to send email to her grandkids and play bridge and she can do that quite happily on a computer she can pick up at Wal*Mart for a few hundred bucks. Power to the people, indeed.
Obviously related to the Bitchin-Fast 3D 2000. Quite a product. Capable of over 400 Bungholio Marks!
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Older intel CPUs used a performance metric named iCOMP which was stamped on many CPUs. A bit of googling suggests this is still around. Perhaps this is another case of reinventing an old idea?
This seems to bear out the rumours that "the next big thing" from Intel on the desktop will be based on the Pentium M which is a chip which ably demonstrates that more Megahurtz isn't necessarily better.
I guess Intel is starting this change in numbering early so it doesn't debut a new chip and a new way of labelling the speed of the chip at the same time. Launching both at the same time might look suspicious to less informed buyers, especially if Intel goes from selling 4Ghz chips to 2.4Ghz chips with a PR of 4500+. By starting early hopefully people will be more accustomed to the new numbering scheme and less likely to think they are being conned. A friend recently told me he had bought a new 3Ghz Athlon XP, he was ready to take it back to the shop after I explained what the 3000 meant!
I wonder how compatible this will be with AMD's PR ratings? What would the equivalent to an Athlon 64 with a PR of 3400 be? I hope Intel doesn't invent a PR system that deliberately uses bigger PR numbers than AMDs. I can see confusion amongst consumers who will think an Athlon 64 4000+ is not a match for a "Pentium 5 6000" even if they are equivalent performers.
While Megahurtz has long been a poor way of determining the speed of a chip, I think having two different PR systems that aren't compatible could be worse.
Just out of curiosity, what would you have them do? Are you saying that any time Intel or AMD wants to show you a CPU, they should list clock frequency, L1, L2, and L3 cache sizes, each of their individual latencies, main memory latency, clock multiplier, average IPC, number of pipeline stages, instruction set extensions (SSE, Powernow, etc), architectual information, die process size, average and max heat dissipation figures, speculative execution capabilities, out-of-order operation specs, core stepping and revisions, a picture of the actual die, and about 10,000 other things that contribute to performance?
And just what the hell are you going to do with all that information, let alone the average consumer? I seriously doubt most of the engineers at Intel or AMD could even take all that information and have a good idea of what Spec numbers or other benchmarks would look like. At some point, you've got to figure out a way to simply things so that most people can at least have a rudimentary understanding of what it is they're buying. AMD attempts to do that with the model numbering scheme, which is designed to denote the relative performance of each CPU. Intel is now moving to some sort of similar system, now that clock ramping on the P4 is reaching its limits.
There is no measurement of absolute performance. There is no single number that gives you an honest picture of how things are. You can take 100 benchmarks of different applications, and you'll still have only a relative idea of performance, at best. Intel would be lying if they sold you a chip rated at 2.4GHz, which was only actually running at 1GHz. AMD doesn't mention GHz, and until you can produce a 3GHz Thunderbird core Athlon, their model system is perfectly legitimate.
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Intel has NEVER stated that Mhz equals performance. Go look on their site. They like to quote SPEC, and their own performance tests, and all the rest of the BS that companies do. Never Mhz. The Mhz myth comes from two places:
1) Fanboys. I first remember it gaining real popularity among the Apple fanboys when Apple went PPC. They claimed that the PPC showed a positive second derivitave (growth of growth) in Mhz where Intel showed a negative second deravitive and how PPC could scale to huge speeds that CISC just couldn't handle. That of course, neve came to pass. Which lead us to:
2) The anti-Mhz myth. That Mhz don't mean anything. This is just FALSE. When you compare a single architecture (meaning one kind of one brand of processor) mhz give a VERY good idea of how performance will scale. If something gets X on a processor at 500mhz, you can with confidence say it will get nearly 2*X with the same kind of processor at 1000mhz. That doesn't mean it's the be-all, end-all benchmark, just a useful (and truthful) was of evaluating chip performance within a line.
PR numbers are just a bunch of crap. So far, I've never even seen any that are reliably based off of benchmarks. Even if they were, it wouldn't matter. Show me any benchmark, I'll show you how it's not relivant to things a lot of people do. Like take SPEC. It is a big industry standard benchmark. People doing scientific and engineering work place a lot of faith into it since it benchmarks what they do.
Well Intel LOVES SPEC, their processors when mated with their compiler do very well at it. Does that mean we should use it? Hell no. SPEC isn't applicable to everyone. It's got nothing to do with games, audio, video, bussiness, servers, etc. It's a science and engineering benchmark. What's more, it's a benchmark designed to come form source code, so to bench the compiler as well as the system. It's a good, open, standard benchmark, but it won't work as the single number to completely describe chip performance (nothing will).
PR numbers improve nothing, and just confuse and BSify the situation. At least Mhz are factual numbers and have some basis in reality. From what I've seen of PR numbers, they are mainly a dream of marketing and don't apply to the real world.
Uninformed consumer goes to the local discount electronics store. Looks at a computer based on Intel's CPU, sees 2000 megalobangerz. Looks at the AMD based computer right next to it, sees 1800 megalobangerz for a hundred bucks less. Decides the Intel is "better", so its ok to cost more. Reality, the computers are pretty much the same.
AMD did this becuase their chips simply do more work per clock cycle, this was done at the expense of not being able to scale the clock nearly as high as Intel. A 2000+ AMD is *roughly equivillent* to a 2.0Ghz P4.. it wins some, it looses some.
The jump you talk of was at 2600+, when AMD went from a 2.0 Ghz at 266 mhz FSB (called a 2400+) to a 1.833 Ghz at 333 mhz FSB, called a 2600+ Barton. Performance #s goes up, clockspeed goes down.. but FSB goes up! Yes, it's annoying, but this was done as to give most consumers who do minimal research a "fairer" basis for comparison when shopping for computers.
MHz is an absolutely useless metric for comparing processors today when FSBs range from 200 mhz to 800mhz and cache from 128kb to 1MB and higher. Intel and AMD went different routes when designing their offerings, and as you say, it's very difficult to come up with a single number to describe their performance. The problem is that MHz is the number that has been 'historically' used, and it just so happens that AMD went the route that yielded a smaller MHz (and god bless them that they did); so they made the transition to a BS-marketing-numbers system.
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When I saw Intel was doing this I immediately thought "that's the end of Moore's" law. Intel has been trying to win the clock rate race for years. But, consider there newest Pentium, Prescott. This chip now has a 31 stage pipeline and is built for high clock rates. Yet, it still is clocked at less than 3.2 Ghz -- the highest speed of the older Northwood. Why is this? Even the earliest Pentium 4s were able to greatly out-clock the pentium III's when they first came out. They weren't faster overall, but did have higher clock rates than the PIII. But now we have the 31 stage Prescott and the about same clock rate.
If Intel thought it could keep bumping the clock rate up, they wouldn't move to something like AMD's performance rating. Yet here we are.
Something has changed.
If something gets X on a processor at 500mhz, you can with confidence say it will get nearly 2*X with the same kind of processor at 1000mhz.
This is true if your benchmark (or something) is able to effectively isolate the CPU. Otherwise, you have to start worrying about bus latency, page faults, and the speed of everything else in your computer.
There's also a myth that CPU performance equates to the performance of an entire computer. This one has folks going out and buying all-new computers when what they really needed to do was buy more RAM or uninstall RealPlayer, Gator, that weather program, etc.
This myth is definitely supported by Intel, which likes to run ads that imply that buying a Pentium MCCXVI processor will help you get better audio and video streams on that computer that's still dialing into AOL with a 28.8 modem.
Around my house, any new purchase must score high on the WifeMark, which is a complex combined index of software and hardware performance. The benchmark is simply my wife's reaction to me maxing out the credit card again on a computer. The levels are:
"Feels about as fast as what I have now. And last time she almost killed me for buying a new box."
"Nice, seems faster, but the wife will kill me if I spend this kind of money for nothing special."
"Damn that's fast. I want. She's just going to have to deal with it."
I've been using that benchmark for years. I don't even look at the official numbers. Once it gets to the point where the kit I run now is clearly sh*t for anything normal, I upgrade. Just come home one day with a new box and figure she'll come around.
Got a Mac G4/466 right now, specifically to run OSX. She likes OSX. Before that a used 7600/200 (G2ish) because web browsing got slow and she likes web browsing. Before that a Quadra 630 (486/33ish) because it was best for desktop publishing and we were big into that at the time. Before that, I owned a SE/30 (386/16ish) but that was before we were married. For sure, I more than double performance each time, noticing when something is finally "damn fast" for what is currently important and figuring it scores high on the WifeMark.
Happy with the G4 running Panther, it does email and web browsing and web development work Real Well (as does the 7600 to be honest, but no OSX for that one). I'll upgrade the G4/466 chip someday, maybe when I can get a G4/2000 for cheap on EBay. But otherwise I might run this box for a long time as I can't see anything coming along that scores highly on the WifeMark.
BTW, I still have all the machines listed above. Old Macs never die, they just become web servers.
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How about an explanation of the numbering system right from the horse's mouth
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from AMD's athlonXP site (doesnt' seem to be working right now)
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Now that's a trend I think is broadly continuing. Multi core CPU's are a part of it. We may also see async processors coming out with zillions of transistors, but no central clock.
Not system speed. Believe it or not there are plenty of CPU intensive applications that don't hit much of the rest of the system. Also, there are plenty of cases (like the case I'm in now) where the CPU is the limiting factor. My disks are plenty fast for what I do, almost nothing slams my memory bus, all my other system and IO busses aren't even close to peaked. Any time I slam my system it's either the graphics card or the CPU that is the limiting factor. For the work slamming the CPU, I will get basically 150% performance by increasing CPU speed to 150%.
Ya, it's not the be-all, end-all number. I noted that. The problem is that there is the thinking that somehow a BSified PR number will somehow be better. Errr, no. I'd prefer that all my components be rated in real, factual, terms. I can then use those to make SOME kind of meaningful comparison. I want to buy a 7200rpm harddrive, not a PR 12000+ harddrive. I want to buy 1024MB of RAM, not PR 3500+ of RAM.
Going to BS PR numbers improves NOTHING. You are still faced with the situation of picking which part you need to improve, only now, it's difficult to make any kind of sensible comparison.
I quote myself (emhpasas added) "That doesn't mean it's the be-all, end-all benchmark, just a useful (and truthful) was of evaluating CHIP performance within a line."
I KNOW that the chip isn't the only thing in a computer. There is a reason why I'm still running a 1.6ghz P4, I spend my money on other subsystems since for me, they are the ones that make the most difference. However when evaulating CHIP performance specifically when evaluating, again quoting myself "a single architecture (meaning one kind of one brand of processor)" Mhz is an effective comparison. A P4 Northwood at 2.4ghz on a 400mhz bus will be able to do calculations roughly 150% the speed of a P4 Northwood on a 400mhz bus at 1.6ghz.
Now if you compare different bus speeds (533mhz vs 400mhz) different architectures (Northwood vs Prescott) or ESPICALLY wholly different architectures (P4 vs Athlon) it breaks down. But SO DO PR NUMBERS! There is NO gaurentee, and in fact a high degree of probablility, that AMD and Intel will have DIFFERENT BS schemes that have nothing to do with each other and less to do with reality.
I am not saying that Mhz is the ideal benchmark. I am saying that it is turthful and facutal and useful in limited in-line comparisons. PR numbers are the dream of a marketing department and have shit to do with shit and are worthless, even in comparing like chips.
That sounds similar to how AMD names their CPUs, and frankly I never understood what they really meant in terms of one being better than another. How about giving the power of a CPU in gigaflops?
While no measure can be truely accurate, the number of floating point operations a CPU can do per second is a more accurate judge of cpu power than the clock speed.
I'm glad Intel is choosing to use a different naming convention, hopefuly it will be something more meaningful.
http://github.com/gbook/nidb
i'll agree with everyone here about mhz not really meaning a whole lot by itself..
whenever i had to consult people about their pc purchases, i found the best way that they understood was basically the 3 parts of the cpu.. mhz, bus speed, and cache memory..
your cpu is a vehicle.. the mhz is the speed the vehicle can carry stuff from one place to another (this is what you are buying this ehicle to do - moving stuff) the bus speed is how fast you can load your stuff onto your vehicle.. and the cache memory is the amount of stuff the vehicle can carry...
then i go to explain how whats the point in having vehicle A that can go 1.5 times faster than vehicle B, but vehicle B can carry twice as much stuff each trip.. in the end Vehicle B is the one that gets more done.. until you get into things like it doesnt matter how fast vehicle A can go, if vehicle B can be loaded and on its way and back in the same time that A is still being loaded (bus speed)
its probly not the most refined explaination, but its the way i've talked many people into getting athelons instead of celerons, and in the end getting a better computer (dunno about the states but up here i can get an XP2200 for about the same price as a celeron 2ghz -give or take $5- and we're talking HUGE difference in performance)
CPU rollout roadmap:
Q3 2004: Pentium Fast
Q2 2005: Pentium Really Fast
Q4 2005: Pentium Reeeeeeeaaally Fast
Q2 2006: Pentium Flies
Q4 2006: Pentium 0wnz
. . . don't trust benchmarks. This naming scheme is just going to create yet another benchmark which will probably be biased by those marketing it. Again, stick to Tom's Hardware and don't even look at what they call it.
Let's look at some of your claims:
You other examples either refer to system integration issues (e.g., supposed first use of a 3 1/2" floppy--developed by Sony), or are vague and meaningless from a technological point of view.
For a few years, Apple had an R&D department that actually published a little and was fairly high quality. However, I can't think of any fundamental breakthroughs that came out of that, and they disappeared again in the mid-1990's.
In addition to demonstrating your ignorance, I find your posting just offensive: I actually know some of the people who developed the technologies you talk about and I assure you that they didn't work at Apple when they did it. For their own financial gain, Apple has deliberately created the impression that they invented a lot of things that they didn't invent at all--and you fell for that dishonest marketing. Read up on the history of computing--you'll be surprised what you find.