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MSN Rolling Out New Search Engine In July

X writes "Looks like Microsoft is going to release its new search technology soon. The online search world is about to get very interesting...." July launch; looks like they will continue to use Overture for a while, but the competition for dollars and users will definitely heat up.

34 of 281 comments (clear)

  1. And..... the Poll! by LBArrettAnderson · · Score: 3, Interesting

    Favorite Search Engine?

    Google
    Yahoo
    Lycos
    MICROSOFT
    Missing Option?

  2. Everyone will just carry on using Google though. by JoeBaldwin · · Score: 5, Insightful

    Google has been pushed into the common vocabulary, like Hoover has for vacuum cleaners and Coke has for soft drinks. It has mind share, and a lot of it.

    Google will always reign supreme, definitely.

  3. Oh really? by oGMo · · Score: 4, Funny
    The online search world is about to get very interesting....

    So what new feature is Google planning this time, then?

    ;-) (Sorry, couldn't resist)

    --

    Don't think of it as a flame---it's more like an argument that does 3d6 fire damage

    1. Re:Oh really? by lortho · · Score: 5, Interesting

      No, no, this time it's another Microsoft "innovation," check it out (from the article):

      Instead of including paid listings within search results, which critics say results in misleading search results, MSN said it will display paid listings separately at the top and to the right of search results generated by its search engine.

      Amazing, if only Google had thought of this fir... umm... wait... ;)

  4. That's fine and all, but... by Rellik66 · · Score: 5, Funny

    will anybody ever say, "Let me MSN search that"

    --

    Too many zeros, not enough ones

    1. Re:That's fine and all, but... by EpsCylonB · · Score: 4, Funny

      They may. I say "MSN me" all the time when referring to IMs.

      Yu do realise that you just admitted that on slashdot ?

  5. Re:Everyone will just carry on using Google though by BizidyDizidy · · Score: 4, Insightful

    Just like the Roman and British Empires, IBM, Netscape, East India Company, and all the other things this exact idiotic comment was made about.

    --
    The safest way to approach lava is to have another person with you and he goes first.
  6. Re:Everyone will just carry on using Google though by GoRK · · Score: 4, Interesting

    This kind of brings up some interesting questions --

    What happens when/if someone develops a search engine that really is better (gasp! horror!) than Google? Will people still continue to use Google because it's entrenched in their brains? Will people say Google and mean another search engine?

  7. Re:Yes, but... by gid13 · · Score: 5, Interesting

    Depends on how they implement it. If they integrate it into IE, which is of course "inseparable from Windows", then yes.

    If they make it the default home page, maybe, but that's a little grey.

    If they make it a web-based search engine similar to google, and have no special references to it in Windows, no.

  8. Microsoft proprietary searches, great! by pholower · · Score: 4, Insightful

    What ticks me off about this is that microsoft will deffinately put this as the default search EVERYWHERE in Windows. How many people do you know use Internet Explorer? Sure there are many other better options out there, but nobody cares for these because the majority of web surfers just use what is on the OS. This is why IE is so big, and unfortunately, it will probably transend to search engines as well.

    --
    -- johntracy.com, because everybody else is wrong.
    1. Re:Microsoft proprietary searches, great! by Richard_at_work · · Score: 4, Informative

      Uhm, its already the default search in IE. Type search terms into the address bar and press enter if you dont beleive me, you get taken to MSN. So in what way will this change? People still use google, hell people even install the google tool bar, which has the option of changing the default search engine in IE.

  9. Searching for Linux on MSN by Rellik66 · · Score: 4, Informative

    Wasn't there a time when searching for Linux gave really stupid Microsoft-related results?

    --

    Too many zeros, not enough ones

  10. nice.. by psycho_tinman · · Score: 3, Insightful

    An interesting quote was:
    Instead of including paid listings within search results, which critics say results in misleading search results, MSN said it will display paid listings separately at the top and to the right of search results generated by its search engine.

    If Google sinks without a trace tomorrow, at least they've forced other competitors to follow suit and remove paid listings as a revenue option.

    Actually, I'd be very interested in how Microsoft decide to differentiate themselves in terms of a search product. Obviously, sinking this much money into a completely different search means they must have some sort of strategy for toppling Google off the throne, right ? That's what I want to see.

    The more competition, the better for everyone, as far as search is concerned and where the cost of switching is so low (just point your browser elsewhere)

    1. Re:nice.. by spicyjeff · · Score: 3, Insightful
      If Google sinks without a trace tomorrow, at least they've forced other competitors to follow suit and remove paid listings as a revenue option.


      In classic Microsoft fashion however, as soon as Google sank to never come back, they would role out there next version with paid listings firmly in place.

    2. Re:nice.. by Glamdrlng · · Score: 5, Informative
      Actually, I'd be very interested in how Microsoft decide to differentiate themselves in terms of a search product. Obviously, sinking this much money into a completely different search means they must have some sort of strategy for toppling Google off the throne, right ? That's what I want to see.

      Let's take a look at some of the primary factors that will come into play when running a server farm for web-spidering purposes:

      Operating System:

      Google runs a strpped-down linux kernel specifically tweaked to facilitate two tasks: crawling web pages and returning search engine results. Assuming that Microsoft eats their own dog food, they will either run their own bloated Server 2003, or they'll come up with a customized windows installation with a bunch of the extraneous crap excluded. Edge: Most likely Google.

      Hardware:

      Microsoft has the revenue stream to build server farms of mammoth porportions, and they have multiple sites across which they can distribute their spider farms at little to no additional cost. On the other hand, if Micorosft serves its searches off of an unmodified 2003 kernel, they'll need much more in the way of hardware resources than Google will. OTOH, Google has by and large rewritten the book on maximizing the efficiency of the systems that serve up searches. They also have incrementally more experience trending hardware utilization for a high-volume search engine than Microsoft. Edge: Most likely Google.

      System Administration:

      If google rewrote the book efficient utilization of resources on search engines, they wrote the book on system administration of a high volume search engine completely from scratch. With their incredibly low ratio of sysadmins to supported systems, Google has a head start on running a sustainable operation than Microsoft. OTOH, MS has the extra hands to throw at this endeavor, and it's possible that they could use tools like Windows Services for Unix and Windows Scripting host to automate sysadmin tasks on their servers much like google did. What will factor in the most here is the internal politics at Redmond. If the busness center responsible for SMS decides that this needs to be a case study on SMS deployment, than Microsoft will surely fail on this objective. If on the other hand they avoid SMS like the plague, then they'll be in better shape, but again they'll be trying to reinvent the wheel while google is already racing around on radials with phat 20" rims and neon lights. Edge: Most likely Google.

      System Security:

      It will be interesting to see how the new MSN will be impacted by the next blaster worm. This search engine will have one of the biggest sets of crosshairs in the world painted all over it, and it will be interesting to see how the next IIS vulnerability is handled. Look for a mysterious outage at about the same time as a new vulnerability is discovered, or look for a vulnerability that affects everyone running IIS, except for the servers running MSN. Edge: Google.

      Integrity of Searches:

      Here, google outshines Microsoft. While google has had its share of search engine results controversies, I don't see how Microsoft will be able to risk the temptation of tampering with search engine results. Both companies have very clear agendas. Microsoft's agenda is to push Microsoft products and line Microsoft pockets, while Google's agenda is to provide a low-overhead search engine while providing the best possible user experience. Edge: Most certainly Google.

      At the end of the day, there are two benefits we are likely to see. One of them is competition driving down the price of paid search engine advertisements. The other is whatever OS customization, system management, and automation techniques Microsoft cooks up in the process of building and maintaining the server farms. If Microsoft chooses to share this info, then Windows administrators can better secure their machines, and the Internet becomes a safer place. If not, then at least there's the chance that Microsoft's ludicrous claims about them having a shorter window from vulnerability discovery to patch availability than Linux can be shattered.

      --

      Yes, my only tool is a hammer. And you're starting to look like a nail.
  11. How am I supposed to react to this... by noser · · Score: 4, Insightful

    Users came to Google for the clean interface and stayed for the consistant results. I have known so many people who just use their search engine of choice through habit and never ever think to change. I'm sure we all can think of people who stubbornly cling to obscure legacy search engines like dogpile or even msn search (shiver)...

    These are the people who just use msn or aol default search tool, and then discover that it is not working for them. Sooner or later they eventually find their way to Google; what would ever make them leave?

    Casual internet users don't switch search engines out of curiosity. They have work to do and want answers fast. A new search offering would have to offer a simple, clean, easy to learn interface and consitantly great results to ever usurp Google. Or they could give away free money...

  12. Of course by The+Ancients · · Score: 5, Interesting
    I think Google pulled themselves into mindshare, due to their efforts. They haven't stood still, and are always attempting to improve on what they do. Kind of unlike a lot of other companies/products that gain market dominance (Microsoft bashers have your say, but there are many companies guilty of this).

    My (very) simple take on Google - the main search page is small and light and loads incredibly quickly (even while I'm saturating wor...err, my connection with por...uhh, linux binaries). The page has never really changed that much and is very familiar, but the technology behind the page is constantly being tweaked. Of course, (fair) competition is almost always a good thing.

    Google will always reign supreme, definitely.

    I don't think anything is definite - Google has a clear head start, but I don't think even Google are invincible. This will be a very interesting space to watch, indeed...

    ..k

  13. Re:Everyone will just carry on using Google though by Chess_the_cat · · Score: 4, Interesting

    Could happen. Just like people say Kleenex when they mean a tissue and Aspirin when they mean ASA? Both are brand names but they're not used that way anymore. I can see the same happening to Google.

    --
    Support the First Amendment. Read at -1
  14. Re:Everyone will just carry on using Google though by BizidyDizidy · · Score: 3, Insightful

    Yeah, like Rome meant the world, IBM meant a computer, there was just "the phone company", etc. I'm sure no one competes with Hoover either.

    --
    The safest way to approach lava is to have another person with you and he goes first.
  15. online search world == interesting? by bsDaemon · · Score: 4, Insightful

    Excuse me, I am sure I must be mistaken, but interesting is hardly the word i would use to describe this. What would be interesting to me? A free, non-profit, search engine. Not funded by advertising. It would sort of be like the PBS of the of the WWW.
    If I search for anything, pretty much the first hits are going to include Amazon.com advertising books about the subject. Doesn't this defeat the purpose of the web? I would like to see only the online information which is A) free (as in dollar bills) to access and B) actually acurate (ie, not written by jr. highschool history classes which leave out all of the details and most of the actual facts).
    Honestly, if it would also search articles in magazines and scientific/trade journals, and give me access to the full text, i may even be willing to actually PAY for the service. Something like, $10-$15 per month, even. This would greatly enhance the productivity of unversity students and professors.

  16. No they won't! by ggvaidya · · Score: 3, Interesting

    No way! If a good competitor comes up, they're going to push their brandname as much as possible, and out-swamp google.

    Google became number one through a combination of good technology (very good search algorithm, large number of computer clusters) and brilliant marketing (simple, ad-free, no-clutter, to-the-point interface; getting their search algorithm and computer statistics into magazines like Reader's Digest, etc).

    Everybody's trying to embrace-and-extend this now, which means the push is towards a simple, utilatarian search giving relevant results. If somebody can do all this and give us something better, we'll switch over. Naturally, it'll be in the new company's best interests to use even smarter marketing to make us forget all about Google and not think about going back. As long as the verb "google" is associated with searching the web, this new company won't be able to beat Them.

  17. When is Google like BSD? by Eberlin · · Score: 5, Interesting

    I mean we've heard it before and I'm starting to believe it -- Google is dying. When you're the top search engine out there, people start wanting to make a living spamming, scamming, and (google)bombing the algorithm just so they show up first.

    Continuing to improve is a must. That doesn't necessarily mean expanding to blogging and giving away free e-mails and stuff. Just give me the appropriate results to my searches, separate the ads from (informative) content, and keep things as simple as possible. It's tough when everyone's gunning for you, but you can't sit still -- the search engine war should be won by the engine that gives the best results.

    Google -- I'm pulling for you. I really am. Don't Netscape your way into oblivion, please. Yahoo will likely compete on merit. MS will play "default with OS" against you. I really hope you'll make it out ahead.

  18. They are catching up with Google! by FyRE666 · · Score: 4, Funny

    As can be seen here, a search for litigious bastards brings Microsoft's pet puppets up at the top of the result list ;-)

  19. This alone will sink it by astrashe · · Score: 5, Insightful

    This alone will sink it:

    Redetzki said MSN will list three paid listings at the top of every search result, of which at least two will be advertisements sold directly by MSN.

    People don't want the search results to come in 4th on the list -- they want it at the top.

    Also, I found this quote to be sort of funny:

    "We're really close to finding out what really strikes consumers as the most relevant search results," said Karen Redetzki, an MSN product manager.

    They don't know, but they're really close to finding out what consumers want. Even the word "consumers" says a lot about their mindset. We're just there to buy stuff.

    99/100 of my google searches don't have anything to do with buying stuff. But when I do want to buy something, I use google because it's the engine I'm used to.

    MS will probably make a lot of money, because a lot of people don't know any better. I've been installing the google toolbar for people, because it blocks pop-ups, and about half of the people who have gotten it from me say that their searches have improved a lot because they've started to use google.

    I had assumed that everyone was already using google, but the comments I've gotten suggest that isn't the case.

    But google is the company that's driving the industry. They're the people who worked out the best way for an engine to work. MS isn't bringing anything new to the table, fundamentally, other than an ability to use their software to drive people to their site.

    They're saying, basically, let's copy google to a large extent, except for a small number of changes that will make the site worse (ie., putting paid links at the top of the page instead of just over on the side), and use our position as a software vendor to drive traffic to our search engine.

    1. Re:This alone will sink it by astrashe · · Score: 4, Interesting

      I understand your point, but I still stand by mine, for two reasons.

      First of all, words have nuances. "Prostitute" and "whore" mean the same thing, in a mechanical sense - the definition is the same. But one is derrogatory, and the other isn't.

      I believe that there are nuances in the word "consumer", that it comes out of a certain corporate mindset.

      And second of all, the entire article is about how MSN plans to sell ads on the search engine. People buy ads to sell people stuff. So I think they really are thinking of their users as consumers.

      The article talks about where the ads are going to appear on page, how many ads will show up before the first real hit is displayed, and how some ads will be on the top while others will be on the side. It talks about how at least two of the three top ads will be sold directly by MSN, but the third might, or might not be sold by the companies that are selling ads for MSN now. It talks about whether or not those companies will be able to continue to do that, and how their roles will change.

      This is a different sort of discussion than the one that surrounded google when it was launched. With google, it was all about PageRank, and about how to make searches more useful. When google talks about their service, the discussion tends to be user-centric. The article we have here is advertiser-centric.

      I think it's a real difference in perspective, and I think it's one of the bedrock reasons why Google is better, and will continue to be better, than any MSN search engine.

      And I think the MSN corporate wonk's use of the word "consumer" is indicative of that. It's a small thing, and it doesn't prove anything, but it's a sign.

  20. Facts wrong, but we should look at it by ggvaidya · · Score: 3, Insightful

    I don't get "paid results mixed with relevant ones" on my google!

    That said, I agree with the parent - we shouldn't let our anti-M$ blinkers keep us from taking a look. Maybe particularly since it's Microsoft - these are the guys who made IBM, Apple and CP/M cry, and who got rid of Lotus 123, Wordstar, Visio, Astound and half-a-dozen other major (and good) products defunct. Just because they haven't done much other than rattle their jewellry and hire evil goons in the last coupla years doesn't mean they aren't very, very dangerous.

  21. what happens when you search for orwell? by kraksmoka · · Score: 3, Funny

    does m$ delete all references to themselves and big gates? hehe.

    --
    "You never want a serious crisis to go to waste." - Rahm Emanuel
  22. Heh by Tirinal · · Score: 4, Funny

    "We're really close to finding out what really strikes consumers as the most relevant search results," said Karen Redetzki, an MSN product manager.

    Tranalation: After several years of weekly strategy meetings with high-paid analysts and consultants we have discovered that people do not, in fact, want advertisements to be displayed with search results.

    --
    ~Tirinal
  23. Enough already! by shaitand · · Score: 4, Insightful

    I hate MS as much as the next guy. But they can't exactly just set this as the default in IE and win the war like the majority of posters seem to be saying.

    Why not? They've done it with media player, IE, etc etc. Well they can't because they've been doing it for over 6yrs already and google rose to the top with MSN search as the default homepage and search in IE already!

    Install IE, open the browser, up pops the MSN search page. You think just because they make a new search engine and start pointing to it as the default rather than MSN it's going to suddenly kill google?

    I might have agreed 6yrs ago, but now having seen that at no time since they made it the default page with IE 4 in win98 has MSN EVER been the top search engine.. I'm afraid history has already shown otherwise sorry guys.

    Lets talk about how they cleaned up the search results for Xfree86 and linux and such before making this announcement (check em) and how they will undoubtedly bring the scewed results back if they succeed and become top search dog.

  24. Re:Everyone will just carry on using Google though by Anonymous Coward · · Score: 5, Informative

    From: http://inventors.about.com/library/inventors/blasp irin.htm

    The folks at Bayer came up with the name Aspirin, it comes from the 'A" in acetyl chloride, the "spir" in spiraea ulmaria (the plant they derived the salicylic acid from) and the 'in' was a then familiar name ending for medicines.

    Aspirin was first sold as a powder. In 1915, the first Aspirin tablets were made. Interestingly, Aspirin (R) and Heroin (R) were once trademarks belonging to Bayer. After Germany lost World War I, Bayer was forced to give up both trademarks as part of the Treaty of Versailles in 1919.

  25. Re:Everyone will just carry on using Google though by AntiOrganic · · Score: 3, Insightful

    More like Kleenex, Band-Aids and Rollerblades.

  26. Re:Everyone will just carry on using Google though by Nakito · · Score: 3, Insightful

    Indeed, once a brand name enters the common parlance, it has a life independent of the company that it stands for, even if that company loses its leadership position.

    Boss (handing you a stack of paper as he points to the Canon copier next to your desk): "Please xerox these documents."

    Boss (handing you a stack of reference citations as he points to the Microsoft search engine on your desktop): "Please google these terms."

    You might think it can't happen, but it can. The fact that Google is so dominant today is no guarantee of anything except that its name will probably remain recognizable as a verb for awhile. Google will have to continue to compete, and compete well, if it wants to stay on top. It was not very long ago that AltaVista ruled the search engine world, and it did not take very long for its user base to erode when Digital/Compaq failed to give it the priority it deserved.

  27. MS Vaporware(TM) by inkswamp · · Score: 3, Insightful
    Yet another instance of "we've got something real cool coming real soon so don't get too wrapped up in the other guys and especially don't go investing your money in them... God forbid!" If MS would get rid of the people they have writing all these fantastic PR releases and hire more people to work on this stuff, maybe they could actually get some of this stuff out and in people's hands. I mean, c'mon... every time some other company has a great idea, MS is hot on their heels with "something just like it real soon but even better!" They have an iTunes Music Store and an "iPod killer" coming... real soon. They have Longhorn coming... real soon (just not as soon as we originally said!) They have a Google-killer... real soon.

    How many times can MS get away with crying wolf like this?

    --
    --Rick "If it isn't broken, take it apart and find out why."
  28. Is it just all bullshit? by blueworm · · Score: 3, Insightful

    Who else thinks this is bullshit?

    I know when I started googling more it had nothing to do with "search technology" but with the relative nakedness of google's page compared with Yahoo's. The less you put on the search page besides the search itself, the more I'll love it!