Tivo Plans Commercials On Demand

Posted by CowboyNeal on Wednesday March 24, 2004 @05:11PM from the click-here-to-watch-more dept.

MCSqrd writes "News.com reports that Tivo will soon feature interactive ads that apparently link from ordinary television commercials. Viewers can activate the link and view extended, interactive content about the product being advertised. Tivo hopes to 'tune in' to a way to keep advertisers on their side since the idea of TV commercials being made obsolete because of PVRs has made them an enemy to marketing departments everywhere. Is anyone else reminded of the blipverts from the Max Headroom series?"

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Re:New dynamic at work.. madison ave pay attention by jb_davis · 2004-03-24 18:30 · Score: 0, Flamebait

Welcome to Slashdot, what would you like to complain about today?

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