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Tivo Plans Commercials On Demand

MCSqrd writes "News.com reports that Tivo will soon feature interactive ads that apparently link from ordinary television commercials. Viewers can activate the link and view extended, interactive content about the product being advertised. Tivo hopes to 'tune in' to a way to keep advertisers on their side since the idea of TV commercials being made obsolete because of PVRs has made them an enemy to marketing departments everywhere. Is anyone else reminded of the blipverts from the Max Headroom series?"

4 of 251 comments (clear)

  1. blipverts? wtf? by Lord+Bitman · · Score: 0, Offtopic

    yeah, the ability to watch extended ads remind me a lot of ads which are so small as to not be seen at all. Editors: PLEASE STOP ACCEPTING THESE STORIES. Discourage these idiotic comments! Give me an option to view stories WITHOUT stupid comments!

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    -- 'The' Lord and Master Bitman On High, Master Of All
  2. Re:No not Max Headroom! by orthogonal · · Score: 2, Offtopic

    The way things are going it will be more like Starship Troopers...

    ["]Join your local Neighbor Watch program!
    Want to learn more?["]


    TheOnePath (757382), I am sure there's something you hold dear to your heart.

    Perhaps it's Jesus Christ, maybe it's The Hobbit, perhaps it's a particular tentacle-rape hentai scene. But whatever it is, you value it, you treasure it, it hold a deep and abiding meaning for you.

    I have been a fan of Robert Heinlein all my life.

    Robert Heinlein wrote the novel Starship Troopers, and while interpretation of the novel remains controversial -- in particular, the continuing debate over the form of government featured in the novel, its moral-philosophic underpinnings, and what, if anything, it reveals about Robert Heinlein -- the novel, as written broaches these questions honestly and discusses them fairly and with some thoroughness for what is, after all, a novel.

    While the society in the novel grants the franchise -- that is, voting rights-- only to those who have completed a term of civil or military service, and while it features rather harsh corporal punishment for crimes, at no point does Heinlein claim it to feature Big Brother-style surveillance or and mandatory militarism beyond high-school classes in "Moral Philosophy". Indeed, at the outset of the novel, Heinlein makes it clear that the main character's family has for several generations done quite well by itself without any of its members joining the military or voting.

    The film Starship Troopers, on the other hand, rips off some superficial aspects of the novel, ignores Heinlein's honest philosophical questions about freedom and responsibility in a civil society, and recasts the characters and the society depicted -- and by extension, Mr. Heinlein -- as purely Fascistic, warmed-over cardboard-cutout sadistic Nazis.

    To put it more succinctly: the film is an abominable piece of shit which is wholly unlike the novel and which besmirches the reputation of the novel's author.

    The film is neither faithful to the original novel, nor in any way fair to Robert Heinlein or his beliefs.

    Please keep in mind, the next time that you want to refer to Paul Verhoeven's bastardized abortion of a film version of Starship Troopers as the real article, that to real fans of Robert Heinlein that is as offensive as would be as would be an "adaptation" of Jesus's life in which Jesus crucifies small animals while shooting heroin and bullying children, or an "adaptation" of The Hobbit in which Gandalf buggers Bilbo and the dwarves join in on it to make it a gang-rape.

  3. Starship Troopers and intepretations (pro'lly OT) by Roman_(ajvvs) · · Score: 0, Offtopic
    "okaaay.. you're psychotic!" (Maurice Chavez, VCPR 1985)
    naah.. just kidding! ;)

    Seriously though, you need to chill... I'm almost certain that the majority of people who've watched the movie have never read the book, either by choice or by ignorance of its existence.

    I have been a fan of Robert Heinlein all my life.
    Good on you. :) Me? never heard of the guy.

    ...and while interpretation of the novel remains controversial...
    The same can be said about the movie. Maybe not on the same scale, but then the scale is very much dependent on those debating the interpretations. Nice conditional statement though.

    The film Starship Troopers, on the other hand, rips off some superficial aspects of the novel, ignores Heinlein's honest philosophical questions about freedom and responsibility in a civil society, and recasts the characters and the society depicted -- and by extension, Mr. Heinlein -- as purely Fascistic, warmed-over cardboard-cutout sadistic Nazis.
    wait.. are you ranting? I couldn't tell through all the viciousness. I'll assume that Verhoeven licensed the book, thereby nullifying any claim of it being "ripped off". And I'm sure he didn't want to transcribe the entire novel onto film, but give his own interpretation to the material. I mean, Peter Jackson added elves to Helm's Deep. What was he thinking?! Tolkien must be rolling in his grave!

    the film is an abominable piece of shit
    Well, I kinda liked it. *shrugs* to each their own. I also liked Matrix 2+3, but that's ANOTHER story.

    which is wholly unlike the novel and which besmirches the reputation of the novel's author.
    I'm sure it varies from the novel to a great degree. I just read Dune again after seeing the Lynch movie version. Some really strange differences there, but then Lynch is a weird one.

    The film is neither faithful to the original novel, nor in any way fair to Robert Heinlein or his beliefs.
    I don't think many would match the characters in "last temptation of christ" to anything they believe in. It was an interesting adaptation, though. In the end It's the director's prerogative to deviate from any source material in the interests of their view of the movie. As to Heinlein's beliefs. I'm not sure how they come into another person's adaptation. Jackson loved what Tolkien did with the book and his interpretation happened to match peoples' expectations of it. Scorsese didn't quite match people's expectations of a movie about christ. Gibson, I think, managed to interpret the story for the masses. I still think the body suit was totally disrespectful of what Jesus would've looked like back then. noone's ribs moves like that!

    the next time that you want to refer to Paul Verhoeven's bastardized abortion of a film version of Starship Troopers as the real article,
    .. hold on, where's he doing that? you're infering a fair bit, aren't you?

    Just for reference, the whole nazi-"look and feel" was in the movie, is because Verhoeven was referencing his own beliefs and views on government, partly based on his WWII experiences. Admittedly it didn't show up with the gravity it would in most other places you'd find it, but it's there nonetheless. I didn't think it was a miltiaristic-fascistic propagande, but it sure was a good romp!

    *ehem* sorry about that.. anyways.. with a dire attempt at getting on topic, all this movie discussion has me thinking: When technologies were first invented, business usually came on later, sometimes streamrolling initial practices in the process. That's the case again with tiVo to a certain extent with the "30 second skip" issue. I'd like to see this stuff in the hands of TV and film-makers, rather than the stubby fingers of ad-execs. Imagine the art and entertainment value of being able to branch through movies at will, going deeper into technical aspects of a techno-thriller, or instead fleshing out the flashbacks of a tearjerker. There are always times when "I want to know more", not just in a purchasing mindset, but also from a "expand the mind" point of view.

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    click-clack, front and back. I'm not moving this car otherwise.
  4. OT: MAX HEADROOM! by Malic · · Score: 0, Offtopic

    Oh would LOVE to buy a "Firefly Treatment" Edition of the whole of Max Headroom on DVD... Does anyone know anything about this...?

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    I swear by MacOS X. Although I use to swear *at* MacOS 9...