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Tivo Plans Commercials On Demand

MCSqrd writes "News.com reports that Tivo will soon feature interactive ads that apparently link from ordinary television commercials. Viewers can activate the link and view extended, interactive content about the product being advertised. Tivo hopes to 'tune in' to a way to keep advertisers on their side since the idea of TV commercials being made obsolete because of PVRs has made them an enemy to marketing departments everywhere. Is anyone else reminded of the blipverts from the Max Headroom series?"

12 of 251 comments (clear)

  1. OK ... Tivo officially doesn't get it. by Mori+Chu · · Score: 2, Funny
    The reason people buy Tivo is so that they can AVOID commercials. We don't want special "targeted content" ads that will get sucked down into our Tivos without asking us.

    First my Tivo thinks I'm gay because of that one Queer Eye episode I watched, now this!

  2. In Max Headroom by Anonymous Coward · · Score: 1, Funny

    an off switch on a TV was illegal.

  3. I have a feeling... by DanThe1Man · · Score: 3, Funny

    I have a feeling this will be a popular feature with the "Girls Gone Wild" commercials.

  4. Obligatory Max Headroom Quote by parlyboy · · Score: 2, Funny
    "I think it was Shakespeare who once said:

    'Blipverts may come / And blipverts may go / But the laziness upon which they breed is with us always.'

    Actually, that's quite good; perhaps it was me who said it."

    --Max Headroom, Newsweek , 20 April 1987

  5. Nudity and Sex by core+plexus · · Score: 4, Funny
    I'm willing to bet that if advertisers put nudity and sex in their adverts, then no matter what the product, a good percentage of people will watch it. And record it. And watch it again.

    Helen: "I'm so apalled, have you seen the latest Alexortus advertisement?"
    Nancy: "Yes, simply shocking, watch this part, wait I'll slow-mo it, you can see yis penis!"

    And they'll replay it til its worn out...and I'll leave it to the readers imagination what transpired in the meantime.

    -cp-

    President Bush to Liberate Alaska

  6. More like.... by Mateorabi · · Score: 3, Funny

    More like the 50s style news pieces / commercials spliced into Starship Troopers (the movie not the book which are two completely different stories):

    "Would you like to learn more?"

    --
    "You saved 1968." - Ms. Valerie Pringle to the crew of Apollo 8

  7. Reminders by lewko · · Score: 5, Funny
    "Is anyone else reminded of the blipverts from the Max Headroom series?"

    No, but I am reminded of the "Want more?" hyperlink which appeared on the futuristic televisions in Starship Troopers.
    Damn... Now I am also reminded of Denise Richards in Spandex.

    --
    Do you or your partner snore? - Visit www.snoring.com.au
  8. Re:Commercials? by boisepunk · · Score: 3, Funny
    it's just that the ad sponsors have to come up with comercials people will want to watch

    To Advertisers: WHAT A CONCEPT!

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    main(0)
  9. Introducing the SlashVo by modder · · Score: 2, Funny

    Allows you to skip stories with stupid comments. Available this summer.

  10. Darwin Shows the Way by flopsy+mopsalon · · Score: 2, Funny

    The theory of natural selection provides us a model for where this harebrained advertising revenue scheme will lead us, and the destination is not a pleasant one at all.

    First, it is clear that only certain types of products will compel people to click their remote control buttons to peruse their related advertisements.

    What types of products? Well first off, flashy toys like cars, boats, tech gadgets and videogames. "Blockbuster" type movies and popular music are also included in this category. Other kinds of products that do not titillate the imagination will be ignored. No one is going to sit through a three minute interactive commercial for cooking oil or window cleaner.

    It follows then, that as some products reap ad revenue and others fall by the wayside, tv networks will compete to show the most compelling advertising material imaginable. Whatever grabs the viewers attention the fastest and firmest will dominate. Therefore I do not think it outlandish to conclude we will begin seeing advertisements for pornography on network television in our lifetimes.

    Eventually formerly family entertainment media will morph into an intellectual and spiritual wasteland pushing immediate gratification, cheap thrills on an unsuspecting public. And where will that leave society? Auto accidents will increase as people speed along in their flashy cars while toying with the latest electronic device, their imaginations awash with pornographic images. Sexual mores will be loosened by the flood of titillating images on our television sets. Can a new AIDS epidemic be far behind? I would not be surprised.

  11. obligatory Bill Hicks quote by cliveholloway · · Score: 2, Funny

    "But that's the problem with this country, one of the many, but this whole issue of sexuality and pornography, which I don't understand what pornography is, I really don't. To me, pornography is, you know, spending all your money and not educating the people in America, and spending it instead on weapons, that's pornographic to me, that's totally filthy, and etc., etc., down the line, you all in your fucking hearts know the goddamned arguments, okay, great. But no one knows what pornography is. Supreme Court says pornography is anything without artistic merit that causes sexual thought, that's their definition, essentially. No artistic merit, causes sexual thought. Hmm. Sounds like... every commercial on television, doesn't it? You know, when I see those two twins on that Doublemint commercial-I'm not thinking of gum. I am thinking of chewing, maybe that's the connection they're trying to make. What? You've all seen that Busch beer commercial, where the girl in the short hot-pants opens the beer bottle on her belt buckle, leaves it there, and it foams over her hand and over the bottle and the voice over goes, "Get yourself a BUSCH." Hmm. You know what that looks like, nah, no way. I'll tell you the commercial they'd like to do, if they could, and I guarantee you, if they could, they'd do this, right here. Here's the woman's face, beautiful. Camera pulls back, naked breast. Camera pulls back, she's totally naked. Legs apart. Two fingers, right here, and it just says, "Drink Coke." Now I don't know the connection here, but goddamn if Coke isn't on my shopping list that week. "Dr. Pepper." "Snickers, satisfying." (Mouth-guitars "I Can't Get No Satisfaction") Damned if I'm not buying these products! My teeth are rotting out of my head, I'm glued to the television, I'm as big as a fucking couch. "More Snickers, more Coke!" - Bill Hicks

    cLive ;-)

    --
    -- Trinity in high heels carrying a whip: The donimatrix - there is no spoonerism
  12. Re:Nissan Did This by zero_offset · · Score: 1, Funny

    You're two for two -- you make a good point, and the 350Z does suck. :)

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