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Gator Files for IPO to Raise $150 Million

michalas writes "Wired reports on the IPO filing of adware/spyware kings Claria who have recently changed their name from Gator. Claria on Thursday filed for an initial public offering to raise $150 million to continue developing its 'behavioral marketing platform.' Claria had a net income of $35 million on revenues of $90 million in 2003. In addition, Claria said it has 43 million active users and 425 advertisers."

35 of 460 comments (clear)

  1. When Pigs Fly... by nuclear305 · · Score: 4, Insightful

    Yea, the only way I'd buy this stock is if my static ip address is blacklisted by their crapware so that it won't/can't install itself on my systems. Surely an incentive like that would entice people to buy into this IPO.

    Of course, then they'll have their money for development except by that time every person with a computer will have purchased a share of stock to keep that crap off their system...in which case there would be no reason for them to continue development of the software, and really have no reason for them to continue to exist as a company.

    Heck, where do I sign up for that?

    I remember seeing a comment earlier about how Microsoft buys up companies and shuts them down or kills off the technology. Maybe MSFT could do us all a favor, buy them out, and shut them down? It's probably one of the few humane things to do...

    1. Re:When Pigs Fly... by Tantrum420 · · Score: 5, Insightful

      Sure they ask... You do read all the text in every little box that pops up, don't ya?

      The sad fact is that most people don't read _any_ text in any box that pops up on the screen. They just zero in on the "yes" "no" "cancel" boxes and randomly pick whichever one they think will make the pop-up go away the quickest.

      I mean, they were _trying to read_ something. They can't be bothered to change their train of thought and deal with this new mumbo-jumbo that just appeared on their screen. ...And people wonder why email viruses / worms still prosper.

      T

    2. Re:When Pigs Fly... by hawkbug · · Score: 2, Insightful

      Who says Gator won't take their IPO cash and then write a version for Mac OS and Linux distros? Supporting this kind of garbage in any way is sick and wrong, no matter what OS you use. Sound business model? According to your logic, extorionists, organized crime, and bank robbers also have a sound "business model", so that makes what they do ok I guess, whether we like it or not.

    3. Re:When Pigs Fly... by emilng · · Score: 2, Insightful

      What really annoys me about the box that pops up is that there is an "Always trust content from" box, but there is no "Never trust content from" box. It should work like the prompt for accepting cookies.

    4. Re:When Pigs Fly... by Jouni · · Score: 2, Insightful

      Gator also hits even the less oblivious user as many times as it takes to score. There is unfortunately no option to "never trust this vendor" in IE.

      This little oversight has been patched by PopUpCop. While the Google toolbar already protects us from most pop-up windows, the pesky software installation prompts only go away with something such as this.

      The less than $20 pricepoint might be just in the budget of a childcare center too.

      Jouni

      --
      Jouni Mannonen | Game Designer, Consultant
  2. I don't think so by AlienRancher · · Score: 5, Insightful

    " 43 million active users " Those are not users, they are called "victims"

    1. Re:I don't think so by FLEB · · Score: 4, Insightful

      No, they still count those ones as "active users".

      What, you thought that uninstaller actually did anything?

      --
      Information wants to be free.
      Entertainment wants to be paid.
      You just want to be cheap.
    2. Re:I don't think so by bigberk · · Score: 5, Insightful
      Those are not users, they are called "victims"
      Fellow Americans, I present to you: our economy. Seriously though, Internet marketers have always been borderline spammers/criminals -- and yet, "we" support them by investing our money in their ventures. Can an economy based on this sort of crap really survive?
  3. Claria's "users" by CoconutFoobar · · Score: 5, Insightful

    In addition, Claria said it has 43 million active users and 425 advertisers.

    I think 'infected computers' would be more likely. Whenever I tell people I can make those pop-ups stop by running Ad-aware, they are more than happy to remove themselves from this list of 'active users.'

    1. Re:Claria's "users" by jonwil · · Score: 5, Insightful

      Anyone who would actually WANT spyware, crapware and malware installed on their box needs to have their head examined.

    2. Re:Claria's "users" by zymurgyboy · · Score: 2, Insightful

      Most users getting nailed by this stuff aren't ready to be educated about spyware. They're typically the same people who still need clarification about the differences between "Shutdown," "Restart," "Shutdown and Restart," "Shutdown and Power Off," "Logoff." You've got a long road ahead with most people before you'll be ready to proctor the "Why spyware is bad" lesson. I don't think we can hope to effectively fight this battle anymore. The students in this equation just don't care. I hate it that I've arrived at this conclusion, but it's the only one that makes sense based my experience. So what do we do? I can't see an easy answer.

      --
      If you never make mistakes, it's probably because you're not doing anything.
  4. Cosmetics... by Faust7 · · Score: 2, Insightful

    Claria who have recently changed their name from Gator.

    Nice name. But, a frosted dog turd is not a wedding cake; it is still a frosted dog turd. I hope whatever stock they have drops like a brick.

  5. 425 Advertisers by Anonymous Coward · · Score: 5, Insightful

    Does anyone know where to get a list of the 425 advertisers, so I know which companies to avoid?

  6. Crime pays on Wall Street.... by LostCluster · · Score: 3, Insightful

    Napster was a dead company walking from a legal perspective from day one. Nobody was that surprised when it got shutdown. However, it was able to float an IPO...

    Sometimes, crime does pay. Even if Gator is made illegal by state laws, they'll still be functioning until such laws are enforced. Simply passing a law won't make them go away.

    Anybody got a current quote for what SCOX is going for while we're at it?

  7. Let's play the name game... by LostCluster · · Score: 4, Insightful

    The selection of the name "Claria" is a study how to avoid a mucked-up name... pick a made up word that has the seems to have the a tie to the words that represent what you wish you weren't so bad at.

    People think you can't keep your promises? Call yourself Verizon or Verisign... "Vari-" meaning "truth"
    You're stuck in the drug business trying to make people get high? Call yourself Altria... "alt-" meaning high
    People confused about complex multiple rate plan options? Call yourself Cingular... kinda sounds like "singular" where there's only one option.
    You're main product requires confusing people into aceptng it to work? Call yourself Claria... even though there's nothing clear to users about what they're getting themselves into.

    1. Re:Let's play the name game... by SKPhoton · · Score: 2, Insightful

      They're changing their name before they go public. What does this tell prospective investors? It tells them they have a bad image.

      Take a look at Valujet. They had serveral crashes and then changed their name to Airtran. Why? Because people associate Valujet with poorly maintained planes that crash. What is Gator known for? Annoying intrusive spyware. Take a look at Claria's website and note how clean and, well, "clear" it is. Again, they're trying to change their image. I hope people who decide to invest in this company keep Gator in mind when looking at Claria. It's the same management running the new company.

      On an unrelated note, check out Claria's home page when redirected from their original page. It features a red bubble not seen from claria.com which 404's. Not a very professional sign.

  8. 43 million active users by NTmatter · · Score: 4, Insightful

    Gator has 43 million users in the same way that 43 million people actively have the common cold. They have no control over how they got it, can't do anything about it, and don't notice that it's been gestating until they start sneezing bright flashy ads. It's that sort of misrepresentation that makes me want to work in the department of Statistics and Information Synthesis.

    At any rate, how can someone "use" Gator/Claria? Their "users" are simply presented with ads and such. Are you a "user" of the ads you see on Television? No. You are an audience member, and a very passive one at that. Amazing. Simply amazing.

  9. They should be in jail by Billly+Gates · · Score: 4, Insightful

    Not to sound extreme here but lots of spyware can cause a system to act just like its infected with virii and cause it be unfunctional.

    I have seen it first hand.

    My gf's pc and at work where I assist students in a university computer lab.

    My gf's computer use to take 20 minutes to boot and would reboot every 30 minutes or so and was highly unresponsive. Especially IE.

    McAfee anti virus showed no viruses? I then ran ad-aware and it found 600 objects and tons and tons of spyware.

    After that it was fine.

    Second, spyware installs backdoors( tell me that does not sound like a worm)so hackers can see your keystrokes and get things like credit card numbers, etc. God forbid anyone doing the taxes with these worms aka spyware ridden systems. Hackers can easily do identity theft.

    So I ask slashdotters now. Why is gatorsoft legal? If this thing was called A.mydoom or something the FBI would hound them.

    THis is pure fraud, it steals computer cycles, causes break-ins, etc. Its a worm in my book. It may not copy itself to other systems but it sure acts like one. Hmmm I bet if gator soft did email itself over the address book then it could get even MORE customers. lol

    This and Divx need to be brought down.

    1. Re:They should be in jail by gl4ss · · Score: 4, Insightful

      how exactly is spyware different from viruses(the modern day ones, that the stupid user clicks on to install)?

      it comes in without telling what it is, it stays stealthy and twists what the user is doing. on top of that it's doing it for financial gain for somebody!

      every virus scanner software maker should add spyware to the takedown list.

      --
      world was created 5 seconds before this post as it is.
  10. stock holders by SKPhoton · · Score: 2, Insightful

    If someone buys enough shares of Gator, or Claria as they're now calling themselves, could they force the company to shut down? Sure, that would hurt your wallet but it sure would make a lot of people happy.

  11. Re:From an investment standpoint... by telstar · · Score: 4, Insightful

    Let's take that philosophy one step further ... so you'd support a company that sold a product that caused Cancer or AIDS as long as you didn't use that product? Nice to see you've got principles.

  12. Virus?? by moosesocks · · Score: 4, Insightful

    In my opinion, after spending 2 hours removing spyware from a friend's computer, Gator's products are no more than viruses.

    Which leads me to my point.... why doesn't Symantec (Norton) classify Gator as a virus. It has all the hallmarks of a virus (hell... Blaster was LESS destructive. It just rebooted your machine), and no legitimate use. How isn't it a virus?? Just because the company's legit at the moment, does it really make it okay?

    Can anyone answer me?

    --
    -- If you try to fail and succeed, which have you done? - Uli's moose
    1. Re:Virus?? by Billly+Gates · · Score: 3, Insightful

      Because its by a company who can sue them.

  13. users or victims? by eagl · · Score: 3, Insightful

    43 million active users... How many are unwilling or unaware victims? I've never met anyone who had gator on their computer know what it was or want it installed. That doesn't sound like being an "active user" to me, more like virtual date-rape victims than anything else.

  14. SCO showed the way by jwd630 · · Score: 3, Insightful

    Pump up the stock price based on nice big numbers ("43 million active users and 425 advertisers") that lead the unwary/uninformed to assume that this company has specialized capabilities that can be the beginning of the next Internet boom; the executives and investment backers incrementally cash out while stories about the sure thing are dribbled to the media to keep the stock price up. Groklaw discusses the SCO strategy in greater detail.

  15. Re:Well... by Leebert · · Score: 5, Insightful

    The good thing about Gator going public is that their Financial Statements will tell us what advertisers are funding them. Makes for a nice boycott list.

    The ads popping up on desktops might give us a clue as to whom is paying for ads as well... :)

  16. Why isn't there a freeware version? by RallyNick · · Score: 2, Insightful

    Seems like people use it because they like the features, like remembering passwords and filling forms. I never installed it so I don't know if there are other things, but how hard can it be to write the same thing over again, just open source? I don't suppose they have a patent, do they?

    You could even profit: write/test it in secret, after their IPO place a bid that their stock would drop, and then advertise/release your free version. Eh?

    1. Re:Why isn't there a freeware version? by Anonymous Coward · · Score: 5, Insightful

      I work at a computer help desk at a college campus. Off the top of my head, removing spyware/adware is 75% of my day's work. To put it bluntly, most of these "active users" aren't "active" in any sense of the word. What they are is "unwitting." Nine times out of ten, if I show a student what I find on their system, they haven't a damn clue how it got there, or that it was even there in the first place.

      That's the problem when you have spy-/ad-ware masquerading as legitimate software being offered third-party to a nearly computer illiterate culture. Let's face it, the majority of the people who own computers don't upkeep them like they should, and so Gator and their ilk can claim members. If the general populace knew enough to do basic maintenance, it would slash these farcical "active user" numbers, not to mention make my job easier.

  17. Re:Best IPO in a long while by Gurp · · Score: 2, Insightful

    I run nothing but OS X, IRIX and Redhat 9 (soon to be debian) at home and at my colo provider, so anything that makes Windows a nasty experience is A-OK by me.

    Yeah. And AIDS is fine by me, coz I'm in a steady monogamous relationship - hence reasonably safe.

    Honestly, what kind of sorry excuse for a human being are you? Actively wishing pain for other people because they don't share your taste in something as boring as an operating system?

    Congratulations. You've actually made me feel quite depressed about the world.

  18. The quickest fix by shadowkoder · · Score: 3, Insightful

    I'm a freshmen at RIT. When the non computer literate people on my floor ask for help, and I run adaware, I get 300+ hits easy. Install Google Toolbar, and that'll severly get reduced. So, to the average user, I say putting that handy little google toolbar on your computer is the easiest way to solve alot of headaches.

  19. Re:From an investment standpoint... by Daetrin · · Score: 4, Insightful
    Let's take that philosophy one step further ... so you'd support a company that sold a product that caused Cancer or AIDS as long as you didn't use that product? Nice to see you've got principles.

    Depends on what you mean by "support," but probably, yeah I would. As long as they were forthright and honest about what risks were entailed in using their products.

    Yes, i have principles, it's called a belief in freewill and the right to make your own choices. If someone wants to use a cancer causing product, and they've been told upfront that the product may cause cancer, it's their life to do with as they wish.

    I support drug legalization, but i don't think drug education is a bad thing either, as long as it's _real_ education, but "facts" the government is trying to brainwash you with.

    Oh, and have you heard about the new chemical they've found in cooked starches that they think causes cancer? Am i supposed to boycott all baked goods producers because of my principles?

    And as long as we're talking about principles, how about those "principled" health activists that are trying to force resturants who sell french fries to add a cancer warning but who don't seem to be urgent to get companies to label bread and pasta in the same fashion? They want to get people off of french fries but apparently have no problem supporting companies that make products with the exact same chemical in them but which are considered healthier in other aspects.

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    This Space Intentionally Left Blank
  20. Re:Fighting fire with fire by CaptainTux · · Score: 2, Insightful

    Mostly because it's illegal to do so. ANY unauthorized intrusion into someone's computer is against the law - even if you're helping them. This is one of the reason why some people thought it was such a bad idea when the "anti-virus virus" idea was floating around last year.

    --
    Anthony Papillion
    Advanced Data Concepts, Inc.
    "Quality Custom Software and IT Services"
  21. Re:i wonder by CaptainTux · · Score: 2, Insightful
    Why, 43 million of course. It is *clearly* stated on the 'I agree' click-through licenses between lines 7,254 and 7,255, and *everyone* reads those agreements thoroughly, right?

    You know, I have a problem with people who gripe about "secret stuff" being installed on their computer "without their consent" even though, had they read the EULA, they would have known exactly what was being installed and what it does.

    While I am not a fan of Gator or any of those damn spyware crapware programs I have to wonder why a company is so wrong installing spyware on your computer because you were too lazy to read the EULA? If they don't HAVE a EULA or it's deceptive then that's a different thing but I'm talking about EULA's that clearly spell out what happens in the program and where users just don't take the time to read it.

    Why do we call Gator unethical and sleazy (which I do) when if we wrote a program that told the user "Accepting this EULA will format your entire hard disk" and the user didn't read it we'd be saying "stupid user"? When a company meets its responsibility of disclosure and the users are too lazy to read it then how is that the companies fault?

    --
    Anthony Papillion
    Advanced Data Concepts, Inc.
    "Quality Custom Software and IT Services"
  22. Re:List of afvertisers at Harvard by zulux · · Score: 4, Insightful

    Ugg!!

    Now I have to boycott: Alstate insurance, Sun and Apple.

    Why coulden't it have been McDonalds, Wal*Mart and Microsoft? They're easy to boycott - unless you happen to like stale food, crappy junk and buggy software.

    --

    Moneyed corporations, non-working 'poor' and criminal prisoners are turning productive citizens into tax-slaves.

  23. There is one old, effective solution by heironymouscoward · · Score: 3, Insightful

    And that is the "boycott". Named after the English Colonel who's impoverished and powerless Irish peons nonetheless discovered a way of forcing him off their land and out of their lives.

    Gator/Claria survives by delivering an effective way for advertisers to reach consumers. You cannot punish Gator/Claria directly - some other company would simply take its place.

    Rather, let us organize a boycott of any advertiser who tries to sell his product via spyware of any kind.

    Writing to any company that advertises via spyware, and telling them that you will not be using their products any more is a good idea. Telling everyone you know about such companies may also be effective. The best thing would be pressure from consumer groups to government so that advertisers are forced to adhere to a code of conduct that excludes spyware.

    Finally, spyware companies will find that the only clients they can find are the same criminal rings that pay for worms, trojans, and viruses, and this is one commercial sector that will find it hard to lobby governments for protection.

    Boycott the bums into behaving properly!

    --
    Ceci n'est pas une signature