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Google's Next Steps

danimlp writes "An article at SearchEngineWatch states that Google and Yahoo have become as almost parts of the operating system, a 'layer' above Linux, Windows or Mac OS. Another article at Kottke.org says that Google is building a a huge computer with a custom operating system that everyone on earth can have an account on. Some people predicts that, after Gmail, Google could start a new instant message service or even its own electronic currency."

41 of 355 comments (clear)

  1. Well, yeah... by pseudochaotic · · Score: 4, Insightful

    Well, from where they are now, Google could do pretty much anything and people would use it. They could easily be as pervasive as AOL or even Microsoft is to most people.

    --
    And the l33t shall inherit the 34r7h.
  2. Re:gBucks? by r_glen · · Score: 4, Insightful

    I'm all for them entering the online money business. Anything to get away from PayPal.

  3. portal fever by contrasutra · · Score: 5, Insightful

    Don't try to do everything Google, you can't win (well, no one else has).

    Google has stayed away from Portal Fever so far, and hasn't gotten too cluttered, but they run that risk the bigger they get. There are plenty of companies that do very well in "niche" markets. Basically ALL users will always need a search engine (even more as the web grows), you don't NEED to offer everything.

    Just stay as objective and useful as possible, and people will stay. Honestly I think they should be focusing on cleaning up search results. There is an increasing amount of spam and while it's not their fault, who wouldn't want cleaner, more accurate results?

    1. Re:portal fever by Anonymous Coward · · Score: 1, Insightful

      But every time they try to improve their ranking algorithms a bunch of people complain that they're unfairly damaging their buisness. For some reason the human race just can't seem to accept that Google is not responsible for all their ills.

      God is dead, long live Google?

    2. Re:portal fever by Anonymous Coward · · Score: 2, Insightful

      They've got to do something. A giant monopoly is now focusing on making search software. And that monopoly doesn't really care about illegally abusing its monopoly powers. I'm sure that there will be some default in the next Internet Explorer that makes it easier for someone to search with MS only search engines. If Google doesn't do something, they will get crushed just like *every* *other* *one* of Microsoft's competitors have when they go one on one with the giant.

    3. Re:portal fever by iabervon · · Score: 4, Insightful

      I don't think the Google is going to try the portal thing. After all, they're no less aware than we are that nobody else has made that work. In fact, they just made their search pages simpler.

      On the other hand, that doesn't mean they can't have other features. I think they're likely to keep adding special things you can "search" for, like UPS packages and "(the speed of light / (440 nm)) in THz", since these don't make the interface any more complicated.

      They also already have other pages available, like news.google.com (which indexes news sites in the form of a news site). As long as they keep the reputation of the brand good, and keep the search site focused and the results good, it doesn't matter how much they branch out. They seem to have the right attitude towards advertizers: provide ads primarily to people who are actually searching for products, not to people who are looking for content. They can probably extend their offerings as competently and respectfully of their audience. And they might as well; they've already got the best search engine team out there, and they've got money to expand, so new things they try will use new employee effort, and not detract from the search engine.

    4. Re:portal fever by xandroid · · Score: 2, Insightful

      This looks like a job for Jabber...

      --
      $ echo "ceci n'est pas une pipe" | sed -Ee 's/(eci n|pas )//g'
  4. Root of Ballamers recent comments by MrIrwin · · Score: 5, Insightful
    Once upon a time Netscape looked like taking over the desktop, with ideas about incorporating improved file browsing and making it the universal front end.

    Thats why MS put som much effort into Explorer..Internet Explorer.

    Ballamer recently bemoaned the MS lack of precense in the search engine and portal space.

    Do I detect a deja vu!

    --

    And if you thought that was boring you obviously havn't read my Journal ;-)

  5. Let me be the first to say... by NSash · · Score: 5, Insightful

    Are these people crazy?

    Speculation: in the next few months, Google will abolish world hunger and buy everyone a pony. Google is search engine, not the second coming of Christ.

    1. Re:Let me be the first to say... by flewp · · Score: 2, Insightful

      Speculation: in the next few months, Google will abolish world hunger and buy everyone a pony.

      How will they abolish world hunger? Give people the poor to feed their pony with?

      --
      WWJD.... for a Klondike bar?
  6. Google: the Apple of the internet by capz+loc · · Score: 4, Insightful

    Google seems to be very analagous to Apple's development in many ways: 1. Start offering one revolutionary (not neccecarily original) service or product (Apple: cheap computers, Google: search) 2. Become a household name 3. Slowly add more services/products that are somewhat related to the core product (Apple: iMovie, et al, Google: GIS, Gmail, et al) 4. Take over the world (forthcoming) Microsoft has also arguably followed this track, but has actually made it to the last step. My hypothesis is that once you reach step 4, people start hating you.

    1. Re:Google: the Apple of the internet by KrispyKringle · · Score: 2, Insightful
      R&D candidates: sharks with lasers, giant death-ray on Moon, secret nuclear-powered carribean island laboratory...?

      Sorry. Something about

      So. They have this huge map of the Web and are aware of how people move around in the virtual space it represents. They have the perfect place to store this map (one of the world's largest computers that's all but incapable of crashing). And they are clever at reading this map. Google knows what people write about, what they search for, what they shop for, they know who wants to advertise and how effective those advertisements are, and they're about to know how we communicate with friends and loved ones. What can they do with all that? Just about anything that collection of Ph.Ds can dream up.
      Just makes me think of mad scientists.
    2. Re:Google: the Apple of the internet by qbwiz · · Score: 2, Insightful

      Doesn't Apple makes its own chipsets? Dell has Intel (or AMD) make both the chipsets and CPUs. Apple actually has more involvement in that regard.

      --
      Ewige Blumenkraft.
  7. Not another "standard"! by aggemam · · Score: 2, Insightful

    Please, not another new protocol, you insensitive clod!

    However, Google Jabber servers would be cool!

  8. Privacy monster by jabbadabbadoo · · Score: 5, Insightful

    Google is becoming a potential privacy monster; if you concider GMail and cross indexing with the terabytes of data they've gonna get theire hands on... You see, it includes never-to-be-deleted mail archives, all newsgroup postings since the 80's, mailing list archives, blogs, *cached* snapshots of personal web pages... the list goes on.

    1. Re:Privacy monster by finkployd · · Score: 2, Insightful

      Or encrypt your mail. If it is that important to keep private, stop writting it on the digital equivilant of a postcard.

  9. Re:Long term plan by Rosco+P.+Coltrane · · Score: 2, Insightful

    Today Google is an operating system layer.

    Why not, it's a matter of semantic really

    Tomorrow they're a utility, like gas and electricity.

    They already are. Do you recall a day without using Google on the net recently?

    Next week they're a small government.

    They may not be a small government, but their page ranking system can certainly decide which companies gets better exposure on the web. That's an awful lot of economic power in a sense.

    Next month they take over the world.
    Maybe also the galaxy.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  10. Re:Long term plan by mpcooke3 · · Score: 5, Insightful

    Unless a better search engine comes along, in which case we ditch google and forget about them in the space of about 3 hours.

    Matt.

  11. The Philosopher's Google Box by Un+pobre+guey · · Score: 2, Insightful
    Google and Yahoo have become as almost parts of the operating system, a "layer" as John Battelle puts it, above Windows, Mac OS or Linux

    ...and everyone starts gushing about it. Are your text editor, web browser, desktop background, or MP3 player "layers" on top of your OS, or just software applications? Will Google take over disk I/O, thread management, or the loading of executables into memory? This is bullshit. I am quickly losing the esteem I have always had for Google with this out of control shitfest of sappy, foaming-at-the-mouth hype.

    Wake up, folks, they are only going to give you an account where you can store your email and have a decent search engine connected to it. Frankly, I would feel uncomfortable giving my data to any company, especially if they are not obligated to destroy it after I terminate my account. They will have sifted it, analyzed it, and wrung it out like just-washed socks to use almost as they please long after it is out of my control.

    I'm sure John Poindexter and John Ashcroft are starting to salivate over it.

    1. Re:The Philosopher's Google Box by timeOday · · Score: 3, Insightful
      Will Google take over disk I/O, thread management, or the loading of executables into memory? This is bullshit.
      That wouldn't be a layer on top of the OS at all, it would be a replacement OS.

      As for the hype, most of it isn't coming from google. All that goodwill is beneficial to google so long as they don't start believing it themselves.

      As for not wanting to turn managment of your data over to some third party, I agree completely.

    2. Re:The Philosopher's Google Box by 4minus0 · · Score: 4, Insightful

      Easy...take a breath.

      I am quickly losing the esteem I have always had for Google with this out of control shitfest of sappy, foaming-at-the-mouth hype.

      If you didn't notice, nobody from Google wrote any of these articles. They aren't hosted by Google. I'll recap for you:

      • An article at SearchEngineWatch states...

      • Another article at Kottke.org says...
        Some people predicts(sic) that...

      I'm no apologist for any company, but your post blasts Google for no good reason. You now dislike Google because of a few articles not written by Google??? Google is one of the few usable search engines available and I'll not jump the gun on hating a company with such a good track record.

      Frankly, I would feel uncomfortable giving my data to any company, especially if they are not obligated to destroy it after I terminate my account.

      You've never bought a car? A house? Used a credit card? A debit card? You posted that comment through an anonymous proxy that you connected to using someone else's computer or a wireless account you sniffed? Google is right now one of the few companies I would feel comfortable with my information. Again, they have done nothing to make me feel differently.

      --
      You've got an easy breezy wind at your back...most of the time.
  12. Danger, Will Robinson.... by vyrus128 · · Score: 5, Insightful

    Just remember, the reason Micro$osft was able to become our evil overlord is because we let them. We bought their software, we gave them our money, and we said "Here Bill, we trust you not to abuse us." Just because we all love Google doesn't mean we should allow power to be concentrated like that... we've already made that mistake once. "Power tends to corrupt, and absolute power corrupts absolutely." -- attributed to Lord Acton, 1887

  13. They Said Same thing About Netscape by tealover · · Score: 3, Insightful

    Let's be real. Google will not be selling PCs anytime soon with a "Goog" OS. Applications determine the success of any OS. And right now, Microsoft can run millions of apps.

    Let's take it easy with the Google Is Taking Over the World stuff. Let them perfect search first. And they certainly have not won that battle yet.

    --
    -- You see, there would be these conclusions that you could jump to
  14. History repeats itself by Black+Art · · Score: 3, Insightful

    This sounds so familiar...

    Remember when Netscape was going to "replace the OS" back in the 20th century?

    It never happened and I doubt if this will either.

    Seems every time there is a company with lots of hype potential, predictions like this surely follow. (Usually right before Microsoft breaks their kneecaps.)

    --
    "Trademarks are the heraldry of the new feudalism."
  15. Summary by Slashdot+Hivemind · · Score: 3, Insightful

    Google aims for monopoly share, Slashdot prints neutral article.

    Any guesses on the tone if this was Microsoft?

  16. Re:How is... by mao+che+minh · · Score: 2, Insightful
    Google has been integrated into just about every heavily used website out there. Every instant messenger and personal information manager has integration with Google. Many company's intranets utilize Google directly as their web search engine. I don't know anyone (including the 300+ users I support) that doesn't use Google.

    Oh yes, Google is damn pervasive - it is much more than an "occasionally accessed search engine".

  17. Re:GooOS by Cassius105 · · Score: 5, Insightful

    well

    tbh making google toolbar for web browsers other than IE might be a bit redundant since most of the other browsers are actualy good and already incorporate most of the stuff that the good toolbar has to offer

    its only useful on IE because IE lacks so much functionality

  18. Re:What they need ar auctions by Anonymous Coward · · Score: 1, Insightful

    In addition to revamped auctioning and rating systems, what is missing from Ebay is solid, reliable, 24/7 support and moderation (direct moderation).That kind of thing costs money, a lot of money. I don't know if Google would want to tackle that kind of a project. In fact, I don't think anyone does, which is why Ebay remains the sole dominant player in the online auction world.

  19. A Google "killer" by Fulg0re- · · Score: 3, Insightful

    Funny, I had just completed a research paper on Google for my corporate finance class. Anyhow, here's an excerpt from my paper.

    To construct a "Google-killer" is intuitively rather simple, though logistically, quite difficult. Only companies as large as Microsoft or Yahoo may have the financial resources and manpower to carry out such a task. Nonetheless, one of the first steps would be to crawl every single page on the Internet. While Google has an index of 4,285,199,774 pages, it has been suggested that the Internet consists of over 1 trillion webpage's, most of which cannot be reached through the current PageRank algorithm that Google employs (Wired 12.03, 2004). Going through all these pages with a natural language search, and without sponsored advertisements would also be of significant benefit. Furthermore, an archive every single copy of every single webpage would be another "killer" feature. Finally, keeping track of up-to-the moment changes on every webpage through RSS feeds would also be considered another "killer" feature.

    Hence, Google has to keep up with the progressing landscape of search technologies if it is to remain profitable. It was not too long ago that Netscape was thought to be unstoppable and considered to be the next Microsoft. An IPO, whether bookbuilding or Dutch Auction, will give Google some leverage to carry on its tremendous pace of innovation, and should allow it to possibly fend off the competition, at least in the short term. It may simply have to compromise between transparency and loyalty, and offer a combination of the Dutch Auction and bookbuilding to price its shares.

    1. Re:A Google "killer" by ilyag · · Score: 2, Insightful

      If you were right, the Wayback machine would be controlling the internet. Meanwhile, it seems that few (out-of-slashdot) people even know it exists.

    2. Re:A Google "killer" by kasperd · · Score: 2, Insightful

      most of which cannot be reached through the current PageRank algorithm

      What kind of nonsense is that? The PageRank algorithm doesn't decide which pages are in their archive, it merely decide an ordering so you see the most relevant entries first. I know about three reasons for some pages not being accessible in search engines. Either people will not allow the search engines to index them. Or there are no links to the pages, so there is no way to know about their existence. And finally servers/pages can be so broken that google will give up on them. All of this is unrelated to the PageRank.

      Besides I don't belive any of those estimates about the number of pages on the web. There is aproximately an infinite amount of dynamically generated pages. And if you want to not count those, you end up with the problem of defining exactly what is dynamically generated. Slashdot is a good example of a site where it is very difficult to draw the line between static and dynamic content. And even if you do a great deal of work in eliminating most dynamic content from your indexing, there will be something you have missed. So if you keep crawling you will find some infinite trees of dynamic content. I have tried writing a crawler, so I know how much broken stuff you will find. We also found some nasty sites which we discovered only because of URLs overflowing the 4KB limit we had decided to enforce.

      The only way to avoid getting bitten by dynamic content while crawling is to limit your crawl to the most relevant pages. Randomized breath first or highest rank first will do well in avoiding infinite dynamic trees.

      So the facts are, that there are many pages, which no search engine knows about. Nobody knows exactly how many, and any estimate will be unreliable. But what google have indexed probably is aproximately the 4 billion most relevant pages of what is inside the reach of any search engine.

      --

      Do you care about the security of your wireless mouse?
  20. Re:The Sky's the Limit by shadowmatter · · Score: 2, Insightful

    Google now has all sorts of information on hand.

    Does this not concern people?

    They have the Google search engine to index web pages, various offshoots to index news, images, and similar, Orkut to index people, and Gmail to index peoples' communications. Does anyone else think that Google is on the cutting edge of Computer Science research?

    The Google search engine is on the cutting edge of Computer Science, no doubt. But Okrut? Isn't that just like Friendster? And Gmail? Isn't that like Hotmail, but with 1GB of storage (and true, you get to Google search your mail, and even though this search may be revolutionary, its integration isn't revolutionary).

    My opinion is that Google is steering a little off course, perhaps partially to excite their IPO investors. I think they should stick to what they do best: search. Since that revolution (searching the web, images, and news so effortlessly) things haven't seemed as innovative or exciting.

    - sm

  21. Most illogical by danharan · · Score: 2, Insightful
    From Google could start a new instant message service:

    I predict that in 2004 Google will announce a major move into instant messaging. As far as I know, Google isn't overtly doing anything with IM right now. Paradoxically, that means that they are probably doing something with IM while people are looking the other way.


    They also have not announced that they were going to take over the UN and boot the US out of Iraq. Or that they're going to Mars, or the fact they're going to build a new internet backbone with solar powered UAVs. Or that they have found the cure for AIDS.

    Not so paradoxically, that means that analyst is a moron.
    --
    Information: "I want to be anthropomorphized"
  22. Google is a search engine. by manticor24 · · Score: 5, Insightful
    Every day I hear another hairbrained scheme about what Google is supposedly doing next. Start IM platform? Take over the desktop market? Make their own currency? People, please use your head here!

    First off, Google hasn't done anything so far that they can't immediately see the return on investment. Look at their aquisitions:

    • Deja.com: IMHO they bought this to 1) Remove Usenet from search results to improve quality and, 2) show applicable ads later.
    • Applied Symantecs: The underlying technology for AdSense, which greatly expanded their contextual marketing market share.
    • Pyra Labs: IMHO same basic principle as the Deja aquisition.
    All of them directly affected their major revenue generator, search marketing, in a positive way. (Though blogger might have more untapped potential.)

    Now, in comparison, these other theories have no basis on reality. The fact that Google is in a position to have these wild rumors about their Godlike Power is a direct result of the highly profitable search advertising market.

    So what is Google going to do with their money? Not piss it away on the logistical nightmares of "GooOS", or "Google Bucks." In fact, they will be effectively printing money by expanding in their core market with the likes of Froogle, GMail, Orkut, and other future innovations.

  23. Concentrate by Jesus+IS+the+Devil · · Score: 4, Insightful

    Google is what it is today because it concentrated on what it does best, SEARCHING. All this talk about Google adding auctions, IM, chat, etc etc is just gonna distract Google.

    Remember all of those other search engines turned "portal" (buzzword of the dot com days)? What happened to them? They all took a turn for the worst and got sideswiped by a little unknown company named Google. Let's stop it with trying to add "sticky" features. Stickiness and portals went out with the dot bombs.

    Or has our memory faded so quickly?

    --

    eTrade SUCKS
  24. Re:GooOS by Obyron · · Score: 3, Insightful

    I love that in Firefox I've got address bar searching powered by google. Like a lot of old hats from the CLI days, a mouse is mostly an impediment to me, and keyboard shortcuts occupy the majority of my interaction with my OS. All I have to do in Firefox is hit "alt+d" and then type in "google" followed by a space and one or more keywords and it takes me straight to a results page.

    Toolbar shmoolbar. :)

    --
    --Obyron
  25. Ivy League Domination by superpulpsicle · · Score: 2, Insightful

    This is not funny. As people always use young Google to compare with a young M$.

    If Gates and Ballmer represent the typical Ivy league tactics turning M$ into a software powerhouse. I am pretty sure these Stanforders will turn Google into an internet powerhouse.

    The question now... is not whether they can offer goods. But offering goods to the masses at what cause. Our privacy? Their monopoly? Our freedom of choice? Doesn't everyone have www.google.com as their home page.

  26. Re:gBucks? by sabNetwork · · Score: 2, Insightful

    Google and PayPal are both run by Stanford grad school alumni/students (not undergrad-- no one successful comes out of Stanford undergrad).

    It looks like the web is being dominated by Stanford!

  27. print.google.com by xtal · · Score: 4, Insightful

    Google could also change the way the printing industry works overnight with this service - I use the internet for much of my reference needs now, and a few times a year I buy a couple hundred worth of books to add to my reference. The problem is there's a major time investment in locating what new books are actually worth buying - sometimes exceeding the value of the book, almost insignifigant to the effort spent reading and understanding what is in it.

    It's not up there any more, but it looked like google was playing around with buying large volumes of IP from publishers then offering it for instant buy in pdf format online. As someone who has a few books in the works and is wondering how to go about trying to make some money from them - a search service and sales avenue managed by google would be amazing.

    "Sold!"

    --
    ..don't panic
  28. Re:Wow, Google IM! by roseanne · · Score: 2, Insightful

    > MSN, the shittiest messenger service ever

    I use Yahoo IM and MSN regularly, and leaving MS aside for a moment, MSN isn't the shittiest by far.

    Yahoo IM:

    - unreliable (Ever exited the client without disconnecting, and still were shown as online?)
    - windows client is a resource hog
    - they still crash with some firewalls
    - ads on group chat windowss -- why?? (and sometimes these ads crash the client)
    + simplex audio chat is great for dialup users
    - message logging sucks (proprietary format). This is a pain when you want to archive them.

    MSN:

    + interface
    + no ads in group chat windows
    + ads can be easily disabled on main window
    - audio quality not good on dialup
    + xml message logging

    These are the two I use most regularly. I also keep AOL and ICQ around, but don't use them because they're ad-ridden and seem too "heavy" for what they offer.

  29. Re:I don't like this by Isaac-Lew · · Score: 2, Insightful

    If you don't want to use Google for anything, you don't *have* to use them. Why do people keep forgetting that?