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Ubisoft Signs Deal With U.S. Army

Pig Hogger writes "The French video game producer Ubisoft has entered an agreement with the U.S. Army to market America's Army-branded video-games. According to the Ferrago story (and this Eurogamer story), '...the full and vast resources of the army will be at Ubisoft's disposal.'"

57 comments

  1. I'm glad by Oriumpor · · Score: 5, Funny
    '...the full and vast resources of the army will be at Ubisoft's disposal.'"


    Well it's good to know at least one company will have coffee and cigarettes for all.
    1. Re:I'm glad by Anonymous Coward · · Score: 0

      I guess it's time to stop pirating Ubisoft games...

    2. Re:I'm glad by Anonymous Coward · · Score: 0

      I'm just worried when Ubisoft announces that it'll be invading North Korea.

  2. Joke prompting... by Godeke · · Score: 4, Funny
    ... but they are all so obvious that I will leave them as an exercise for the reader. Simply combine the following fragments as desired with a few connector words:

    • US Military
    • France
    • Game company with
    • More powerful than
    • Finally a chance
    • Surrender Monkey
    --
    Sig under construction since 1998.
    1. Re:Joke prompting... by identity0 · · Score: 1, Funny

      Oooh, ooh, my turn!

      Finally a chance to see the U.S. Military as Surrendur Monkey to France 'cause it'll only happen in fantasy. :)

      Imagine a Game company with Beowulf cluster of Surrender Monkeys!!!

      In Soviet France, Monkey Surreners YOU!!!

    2. Re:Joke prompting... by Anonymous Coward · · Score: 0

      You tried too hard

      sorry

      next

    3. Re:Joke prompting... by francium+de+neobie · · Score: 1

      I see him typing...

      "I have no professional training. I already gave my best. I have no regrets at all."

    4. Re:Joke prompting... by shadowcabbit · · Score: 1

      Speaking of jokes, did anyone else ever notice the truly awful, awful pun in Ubi Soft's name?

      No?

      Well, what is "Ubi" Latin for? ^_^

      --
      "Why Subscribe?" Good question...
    5. Re:Joke prompting... by king-manic · · Score: 0, Flamebait

      Ubi soft is canadian. Their based in montreal. Which means their french sort of. Unlike the continental french, the Quebec french were a fearful force in World War One to the Germans. The candians in general where known to be couragous, taking on and completing objective no-one else could.... We have since become hippies. but hey when you have the best pot in the world it's hard not to.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    6. Re:Joke prompting... by Mattb90 · · Score: 2, Informative

      Sorry to say, but you're kind of speaking nonsense: Ubi Soft is not Canadian, and they're not based in Montreal. Their mini history profile on the bottom of their press releases states "Founded in 1986 in France", and their corporate website has a history page which tells us this, and that they only opened the Canadian studio in 2001/2002.

      At the start they were a French distributor, and in 1994 they opened studios in Montreuil, which is where you may be getting confused. But Montreuil-sous-Bois (to give the town it's full title), as you may have guessed, is in France.

      --
      Mattb90
      Editor, allaboutgames.co.uk
    7. Re:Joke prompting... by Carnildo · · Score: 1

      Yes, that is rather bad.

      Semper ubi sub ubi

      --
      "They redundantly repeated themselves over and over again incessantly without end ad infinitum" -- ibid.
    8. Re:Joke prompting... by SuiteSisterMary · · Score: 1

      Actually, Ubi-Soft Montreal *is* Canadian, *is* in Montreal, Quebec, and was responsible for Splinter Cell and Prince of Persia: Sands of Time.

      --
      Vintage computer games and RPG books available. Email me if you're interested.
  3. In other news today... by Anonymous Coward · · Score: 5, Funny

    Acting on newly received intelligence, U.S. Special Operations troops neutralized several cells of a dangerous terrorist group known as Electronic Arts.

    1. Re:In other news today... by Lord_Dweomer · · Score: 1
      It appears that while Electronic Arts might have been able to fend them off with their vast arsenal of WW2-era, Desert Storm, and Star Wars Universe technology, it appears that they were unable to mount a successful defense because everybody was camping the fucking planes and helicopters.

      When we attempted to contact a diplomat from EA, his response was, "Those base-camping fucktard fagg0ts. They even parked a fucking tank in our hangar, how the fuck do they expect us to fight back? That's so fucking unfair, those fucking hacking faggots."

      --
      Buy Steampunk Clothing Online!
  4. Ubisoft's first order of business.... by Anonymous Coward · · Score: 2, Insightful

    Giving soldiers a white flag to get them out of dangerous situations.

  5. At the disposal of the French? by tchdab1 · · Score: 2, Funny

    So will the series be called "Freedom Games"? Que ironie.

  6. WOW by Anonymous Coward · · Score: 3, Interesting

    I thought a free game like America's Army wouldn't need such a marketing department.

    1. Re:WOW by Anonymous Coward · · Score: 0

      The decision to ally with Ubisoft is so America's Army can be ported to consoles. The Army wants to reach as many people as possible with the game, and the PC version, while excellent, is limited to people who have the hardware to run it.

      Of course, the Win/Lin/Mac version will continue to be developed for the length of the contract, which I believe is 10 years. It will probably be developed for longer, as the game has been a much bigger success then any of the Army's previous ad campaigns, and for a fraction of the cost.

  7. great by Areeves · · Score: 5, Funny

    '...the full and vast resources of the army will be at Ubisoft's disposal.'" Reminds me of a great story, I was working *somewhere* for the gov and they we're testing a handheld device for the marines that would say simple phrases in arabic like "get down on the ground" "freeze!" etc. A bunch of grunts are sitting around in a room messing with these things while the CO is rambling on about how many millions they blew on this thing and how much its going to help, one marine manages to say the following "sir, I've got an M-16 with a huge frikin knife on the end of it, and, well, I'm pretty sure that will be all the translation I need. The CO looks around, shakes his head and dismissed them all. God I love the Mil.

    --
    I read at -1 So you don't have to.
    1. Re:great by catphile · · Score: 2, Insightful

      nice attitude. That's exactly why I *loathe* the military. "I have a big gun, so I don't have to try and communicate." Assholes.

    2. Re:great by Anonymous Coward · · Score: 0

      Right.. But its easier to criticise, so you just keep on generalizing all the armed forces.

      If I was a green beret, I'd spit on you.

    3. Re:great by Anonymous Coward · · Score: 0

      Communication is the job of the politicians, not the military.

    4. Re:great by Lord_Dweomer · · Score: 1
      Why couldn't they just hire the Desert Combat team and install a slimmed down version of BF1942 with DC into the handhelds? They've had Arabic phrases like that since their .6 release!

      --
      Buy Steampunk Clothing Online!
    5. Re:great by Anonymous Coward · · Score: 0

      You *do* realize that the military is sent in once diplomacy fails, right? (Present situation in Iraq excepted. Thanks Dumbya.)

      If your mission is to go in and extract citizens from a dangerous situation, you'll want to speak the local language in order to protect those citizens and provide instructions for their safety.

      If your mission involves capturing enemy forces who are also similarly armed, do you really think a focus on being nice and communicating wonderfully is anywhere near a top priority? If you were in WWII and it was your job to arrest a bunch of Nazi SS troops, if your German isn't up to par are you going to risk getting yourself killed because you're unable to communicate in the nice way you think should happen? In the time it takes you to say "Guten tag..." you'll be sporting a nice sucking chest wound, courtesy of the enemy's Mauser.

      Get real! Your job is *not* to be nice. Your job is to be the soldier that threatens to kill them if they don't comply. A real asshole would just kill them first and not worry about trivial things like the Geneva Convention, for example.

      Also, I find it rather ironic that you ended your message with "Assholes." What happened to all that nice attitude you seem to advocate?

  8. Nice by Blackknight · · Score: 1

    Ubisoft has been putting out some really nice military games already. Ghost Recon, Rainbox Six, Splinter Cell, etc.

    Hopefully with this deal they'll release an Xbox version of America's Army.

    1. Re:Nice by francium+de+neobie · · Score: 1

      And FarCry too, best looking FPS I've seen, albeit the multiplayer sucks ass.

  9. Re: You forgot... by francium+de+neobie · · Score: 1

    The great Soviet Russia!!

    How can any experienced Slashdotter miss this phrase in their jokes.

  10. Did no one else think... by xoran99 · · Score: 1

    ALL of the army's resources? Maybe they'll take over Belgium or something.

    --

    Karma: Bad (mostly due to all those "In Soviet Russia" jokes)

  11. It's called the "Universal Translator" by AHumbleOpinion · · Score: 1

    Another variation on this anecdote: A recent police academy graduate is on patrol with his training officer. There is an armed robbery nearby and they spot a vehicle and passengers that match the reported getaway car and suspects. They pull the vehicle over and the junior officer uses the PA system to instruct the occupants to put their hands out the windows. Nothing happens. The junior officer repeats the instructions in Spanish. Nothing happens. The training officer tells the junior officer to use the "Universal Translator". The confused junior officer say "What?". The training officer says "The Universal Translator" as he takes the microphone and places it near their shotgun and works the pump once. Hands immediately appear outside the vehicles windows.

  12. I don't get it by 0x0d0a · · Score: 5, Insightful

    Okay, I'm just trying to understand the motivations here.

    Perhaps the Army is getting money from Ubisoft from foreign sales? If money from foreign sales is treated as icing on the cake, as additional funding, then this makes sense.

    However, ultimately America's Army was built as a recruiting tool -- it's why it got tax dollars to fund production. It's intended to make a big deal out of the glamour of the Army to convince more people to enlist to help stop the shrinking ranks. I'm not sure what having this thing sold in, say, Belgium is supposed to do for America. Perhaps it will help build up the Belgian Army ranks?

    I mean, spending tax dollars to produce a video game wasn't an easy decision with Army folks -- and the game is becoming even less recruiting-tool oriented.

    1. Re:I don't get it by king-manic · · Score: 1, Flamebait

      You can't forget Propaganda. If the image of the US army is the image that the game portrays it would minimize such embarrassments as the SAS refusing to work with any member of the US army. Or not having the US army have some credibility when they claim bombing their allies was an accident and nto the result of gung ho pilots with a rambo complex.

      The world wide image of the US army and even your allies and soldiers in allied armies is that the US army is a well equip troop of red neck idiots. We liek your gear, yoru friendly and all, but when the fighting breaks out you get the fuck away from us please.

      --
      "There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy."
    2. Re:I don't get it by MMaestro · · Score: 2, Interesting
      I mean, spending tax dollars to produce a video game wasn't an easy decision with Army folks -- and the game is becoming even less recruiting-tool oriented.

      True, but think about it this way :

      First off : America's Army is a good game (I won't say great since to tell you the truth I haven't played it myself.) What the Army succeeded in doing is making a fun game. How many independently funded and developed games fail to simply do that? (True they had millions and millions of dollars to do it, but look at EA Games...)

      Secondly, what do you think will happen if they figure out how to convey the message they wanted to convey in the first place, being encourage people to join the military (read : subliminal messages)? America's Army 2? America's Navy?

      America's Army succeeded at nothing less at making a fun game.

    3. Re:I don't get it by Anonymous Coward · · Score: 0

      We liek your gear, yoru friendly and all,

      You should, we have spell checkers that work.

  13. Odd... by Mupp252 · · Score: 1

    Does anyone find this agreement weird considering one of their last titles was Beyond Good and Evil?

  14. Dont Make Ubisoft Angry by machocomacho · · Score: 1

    they might declare war on competing developers

  15. Ubisoft announcement by BobRooney · · Score: 0

    Ubisoft has announced that their implemented features will implement easily bindable commands for: "Run", "Hide.", "Surrender" and "Collaborate."

    1. Re:Ubisoft announcement by Anonymous Coward · · Score: 0

      These will replace the following US features:
      "Run from the viets"
      "Hide your own chemical weapons"
      "Surrender evidence of your lies"
      "Collaborate with Saddam and Bin Laden"

  16. What the hell... by gothrus · · Score: 1

    is that icon for First Person Shooters supposed to be anyways?

    1. Re:What the hell... by Anonymous Coward · · Score: 0
      For the hundredth time, it's the Quake III rocket launcher. Red handle, big barrel.

      Adjust your monitor.

    2. Re:What the hell... by NonSequor · · Score: 1

      It's the rocket launcher from Quake III.

      --
      My only political goal is to see to it that no political party achieves its goals.
    3. Re:What the hell... by Anonymous Coward · · Score: 0

      N00B

  17. Will they add innocent civilians? by Anonymous Coward · · Score: 0, Funny

    That seems to be the main target for American troops.

    1. Re:Will they add innocent civilians? by Anonymous Coward · · Score: 1, Funny

      Oh, please. I know we all like to lean over to the left here on Slashdot, but American troops don't just go around killing innocent civilians, and it's not fair to imply that they do. American troops go around killing innocent *brown* civilians. There's a big difference there. Try for a little more fact-checking and objectivity next time, mmkay?

  18. Re:HUH!? US & France in a deal? by Anonymous Coward · · Score: 0

    A FRENCH company making a deal with America's Army??? Wow....

    Yeah, they surrendered...

  19. Milk it! by euxneks · · Score: 1

    Ubisoft would be smart to milk this chance for all they can get. I mean, if they develop some awesomely incredible AI and graphics engines for the military, think of the knowledge and techniques they have gained, at no expense to them - and the Military wins by getting more people and possibly more conscripts.. Winning situation.

    --
    in girum imus nocte et consumimur igni
  20. Hmmm by Anonymous Coward · · Score: 0

    "...the full and vast resources of the army will be at Ubisoft's disposal." So their rivals will be bombed?

  21. Amen! by toiletsalmon · · Score: 1

    George Carlin, is that you?

    HaHaHa! Where are the mod points when you need them?

  22. Ah yes by Anonymous Coward · · Score: 0

    Welcome to America - where their own military brainwashes gullable young kids into joining the military - only to be shipped to Iraq by order of Bush who loses soldiers daily to a bunch of militant "fighters" in Iraq.

    Welcome to America - land of the brainwashed. ;)