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Still More Google IPO Speculation

KaffeineKitty writes "SiliconValley.com is reporting that Google will be required to begin filing financial reports with the SEC beginning April 30th. According to the Securities and Exchange Act of 1934 companies that have $10 million or more in assets and 500 or more shareholders must file quarterly reports with the SEC just as a publicly traded company does. Since this is generally an undesirable position for companies to be in most observers feel that Google will now file an IPO. Google officials are of course not commenting. Whether or not the Google IPO, if and when it finally happens, will make anyone money still remains to be seen. For more information on the possible Google IPO see Google IPO Central."

58 of 128 comments (clear)

  1. Time's running out... by jrj102 · · Score: 4, Insightful

    I think it was a major strategic blunder not to do the IPO last time around. I like Google as much as the next guy, but even the most loyal Google supporters have to admit that their search results pages (SERPS) are now filled with spam. Half the pages found with high-profit keywords are total fluff and pages crafted by Search Engine Optimizers to grab as much Google traffic as possible without providing any real content. Google's algorithm, (and its reliance on inbound links) has been reverse engineered to a point where it is no longer valuable for the most coveted (and high-competition) keywords.

    So they need to do their IPO as soon as possible, as there's more competition coming down the pike... and Google's place in the universe is far from secure. To draw a gambling analogy, it's time for these guys to cash in their chips. I'm not saying that they are going to go away (or even that they will lose the war) but there will very likely never be another time where their company's name is on the tip of the tongue of every American, and where their company is held in such high regard (which provides a perfect environment for a successful IPO.)

    I'm rooting for them, but if their SERPS don't get cleaned up soon I'll be taking a serious look at their competition. I doubt I'm alone.

    --- JRJ

    1. Re:Time's running out... by BlueCup · · Score: 5, Insightful

      I'd have to disagree with you. I think that their new gmail service will place them on the tongues of even more people, probably more than Yahoo. Any company runs the risk of being a one hit wonder so to speak, but, I think so far Google has made the right decisions to avoid this, and I see no reason for them to fail now.

      --
      WANNAWIKI Wannawiki WannaWiki WANNAWIKI!
    2. Re:Time's running out... by LostCluster · · Score: 3, Insightful

      I'm not sure if cash is a motivator for Google's present owners. Afterall, most of the ownership of Google right now still lies in its original founders, who are rich enough to afford to live well no matter what may happen now.

      Sure, an IPO would make them all insanely dot-com rich... but some people would actually turn down that money to keep their company as-is.

    3. Re:Time's running out... by Anonymous Coward · · Score: 2, Insightful

      VC's have to account to their investors. Google has good revenue, but given the state of the dot-crunch, it's a good bet the investors won't want to wait for ever.

    4. Re:Time's running out... by Wellspring · · Score: 5, Insightful

      Warren Buffet is the classic counterexample. He lives frugally in a middle class home. He has 14 employees. He's giving his 43 billion to charity when he dies, minus a small trust fund for his kids. Admittedly rare, but still a good counterexample.

      There are many wealthy company owners who don't want to wake up every morning wondering what investors think of their performance that day, and pandering to the investment press. They prefer to collect their profits and be their own bosses.

      You never hear about these people because private companies keep a low profile and don't have a stock value to keep the press interested. They're not takeover targets, either. Also, these companies don't get the big infusions of cash from their issues, so they are typically smaller. But they're a big part of the ecology. Ikea, for example, is private.

      There's a lot to be said for not going public. Peace of mind for the managers is one thing. The ability to invest for the long term without quarterly pressures is another. IPOs are useful for generating a big chunk of cash for rapid expansion, but my main experience in IT has been that it's the exit strategy for the investors-- they build a company and then sell it to the marketplace, sell off their shares, then go off and do something else.

    5. Re:Time's running out... by AlecC · · Score: 5, Insightful

      By definition, the ones you have seen are the counter examples. There are a lot of people who have basically slacked of when they have made $10-$20 million - enough to keep themselves comfortable for the rest of their lives in any concievable circumstances, plus leave their children a helluva good start in life. By the current count, America has a million millionaires - people whose disposabe assets (including the yacht but not the house) exceed $1million. But these guys are not very visible - they slow down and only work enough to keep the coffers at a "safe" level.

      There are indeed the driven ones - the ones whose happiness is measured in how much they made today, or who have to buy ever more expensive goods to prove their worth. These are the high profile ones, the ones you see. But for each on of these there are several - I don't know how many - who slowed down when they reached "rich".

      The guys who started Google are still in their twenties. They probably have all the money they will ever need, and can affors all the wine, women and song their tastes run to. But would you like to be looking forward in your twenties and say that you have done all you are ever going to do? I (50 this year) don't want to. If you didn't enjoy whatever it was you did to get rich, you might change course. But if you are enjoying yourself (and all reports say that Google is a fun place to work, and must have bean great fun for the founders), why break a winning streak?

      The pressure to IPO is from the Venture Capitalists. They put in dollars, and they want out (lots of) dollars. But if Google, Inc doesn't need the money for re-investment, the founders can say that they don't relish the prospect of the Market looking over their shoulders and, while of course the VCs have the right to float the company, if they do the founders will walk, in search of more fun. Because of the nature of Google, because it is still in the innovation area, those founders (and the top perhapse 20 elite geeks who may not be founders but drive the company - and might well follow the founders if they left) are in a position of considerable power.

      I see an internal power struggle - though very polite. The geeks are saying "No IPO - we don't need it". The VCs are saying "OK, we accept that for the moment. But please can we put everything in place so we can IPO quickly when the time is right." - with which the geeks go along.

      Original post says that filing SECs figures without a market presence is uncomfortable. Possibly - but it is a discomfort Google could put up with for a long time if it were necessary. Don't hold your breath.

      And, paradocucally, if Google IPOs, the VC will have won over the geeks and the company will be worth less because of it.

      --
      Consciousness is an illusion caused by an excess of self consciousness.
    6. Re:Time's running out... by wass · · Score: 2, Informative
      Not to mention lawsuits by stockholders for a particularly blunderous decision.

      Eventually, very successfully public companies have to think more about their stockholders than their customers. In fact, they're legally obligated to their stockholders. This is why many big companies effectively 'sell out'.

      Not having shareholders is awesome (at least from my point of view). You can do cool and interesting things that you want to do, and not have to constantly worry about making the decisions that will maximally increase the stock price.

      --

      make world, not war

    7. Re:Time's running out... by JWSmythe · · Score: 2, Interesting

      I had read an interview of one of the founders of Google, who said something to the effect that the whole SEC filing was going to cost them an absolute fortune, and they simply didn't want to do it.

      To now, from my outside view, I see nothing wrong with the way they're doing things. Most people are very happy, except for sites who wish to artificially push themselves to the top of Googles rankings.

      I do have one problem with Google. They didn't hire me. But, that's something I can live with. :) I didn't need a job, I just wanted to be part of their gig, it sounded like a great place to be, and I could offer a lot. But hey, if they don't want me, I have plenty of other things to do. :)

      --
      Serious? Seriousness is well above my pay grade.
    8. Re:Time's running out... by yppiz · · Score: 2, Interesting
      Wellspring writes:
      Warren Buffet is the classic counterexample. He lives frugally in a middle class home. He has 14 employees. He's giving his 43 billion to charity when he dies, minus a small trust fund for his kids. Admittedly rare, but still a good counterexample.
      This is mostly, but not entirely, correct. Warren Buffett also has his own corporate jet called, I believe, the Indefensible, and also I think has a nice second home in California. He does not live a completely middle-class life. That said, he certainly does live a more normal life than almost anyone with even a ten-thousandth of his money.

      Also, while Warren Buffett's office only has a handful of employees, his company owns all or a large part of many large corporations and retail stores (General Re, Jordan's Furniture, See's Candy, Coke). Just counting the 100% ownership subsidiaries, he has thousands of employees.

      Finally, a small percent, but a very large dollar value, of his jointly owned stock with his wife Susan will go to her control, and not the charity of his choice, when he dies.

      I forget why, possibly based on some of his existing charitible contributions, but while Buffett hasn't said, I suspect the charity that will receive most of the money is Planned Parenthood.

      --Pat / zippy@cs.brandeis.edu

  2. Recursive Google by Yonkeltron · · Score: 4, Interesting

    Just try to google "google IPO" and see what a mass of results you get. Wierd isn't it?

    --
    Keep the faith, share the code
  3. Why would they want an IPO? by LostCluster · · Score: 5, Interesting

    It's true that once you hit the "reporting triggers", you effectively have to comply with all of the regulations an exchange-traded company has to... but that doesn't exactly connect to a public IPO. Sure, it's annoying to have to do all of those reports, but with the shares in the company as tightly-held as they are in the moment, do the current shareholders want to part with control of the company right now?

    In order to want to do an IPO, the company has to want the cash that the IPO would generate. Basically, the current shareholders would be diluting their current percentage control of the company in order to raise money that can be used to expand the company in some way. Unless Google has a major project that requires new investments, there isn't much motivation for them to want to issue new shares for an IPO.

    Now, maybe GMail is that project. But maybe it's not... anybody have some insight on that?

    1. Re:Why would they want an IPO? by Johnathon_Dough · · Score: 4, Insightful

      Well, the other traditional reason to have an IPO is to make all the current share holders bloody rich and to let the Venture Capatal guys earn their "just rewards" for investing in this "long shot". So, even if you are trading your percentage of stock in for a smaller percentage, you can now go out and buy a new house and a car and a fancy watch. In many ways this is more important to the people working their ass of for the last 6 years(and don't forget the VC guys watching them work their ass off) than more money coming in to the company for some other project. The project they are concerned about right now is very likely their bank balance.

      --
      If you are one in a million, then there are six thousand people who are just like you.
  4. Easter? by wmspringer · · Score: 2, Interesting

    I was talking to someone about Google the other day and she commented on them not doing a special logo for Easter. Are they becoming more like a "normal" company in advance of a possible IPO?

    1. Re:Easter? by Enrico+Pulatzo · · Score: 5, Funny

      Maybe the spent too much time on their April fools logo...


      check them out here http://www.google.com/holidaylogos.html

    2. Re:Easter? by Apiakun · · Score: 3, Insightful

      I doubt it. Google is what it is because of their technology, their attitude, and most of all their people. They have their own personality, and that is what makes them great.

      Sure, companies sometimes have to get a bit more corporate as they mature, but that shouldn't mean they have to take away some of those "pieces of flair".

      If Google becomes just another corporate behemoth, do you think we'll still back them up and give them the benefit of the doubt?

    3. Re:Easter? by King+Elessar · · Score: 4, Informative

      They've never done religious holidays. They have done Season's Greetings every year in December.

    4. Re:Easter? by JWSmythe · · Score: 3, Funny

      If there was a Jesus. :)

      (excuse me while I duck. The Christians will start throwing rocks again)

      --
      Serious? Seriousness is well above my pay grade.
    5. Re:Easter? by damiam · · Score: 2, Informative

      Google hasn't done an Easter logo since 2001. This is nothing new.

      --
      It's hard to be religious when certain people are never incinerated by bolts of lightning.
    6. Re:Easter? by BurntHombre · · Score: 2, Insightful

      Correction -- historically, it's the Christians who are usually the target of the rock-throwing.

  5. If they go ahead with it... by Tiberius_Fel · · Score: 5, Interesting

    If google does go ahead with the IPO I suspect there will be a lot of interested people who pick up shares. A good number are probably slashdotters :P

    What if, though, some large company (i.e. M$) buys a huge chunk of google. Can you imagine what would happen if they became the majority owners?

    --
    Join the Empire! http://www.empirereborn.net/
    1. Re:If they go ahead with it... by LostCluster · · Score: 2, Interesting

      Microsoft could scoop the company up right now if they could get enough present shareholders to part with their shares in a non-exchange transaction. I don't think an IPO adds to that risk too greatly.

    2. Re:If they go ahead with it... by KingOfBLASH · · Score: 4, Informative

      If you are going to IPO your company, traditionally you only IPO less than 51%, so the current owner(s) keep their control. Microsoft can buy up 25%, so long as 51% is not on the market, and in the hands of individuals, it won't matter what they want -- they will just be investors who have to put up with google wants to do or remove their money. Then again, if nobody owns 51% of the company, Microsoft could be a player, and gain some control. But the point is that microsoft could only get that option if the google owners give up control with the IPO.

  6. Is time really running out? by ron_ivi · · Score: 4, Interesting

    They have tons of cash, so why can't they just to a cash stock-buyback from all but 499 of their shareholders?

    1. Re:Is time really running out? by LostCluster · · Score: 5, Informative

      They have tons of cash, so why can't they just to a cash stock-buyback from all but 499 of their shareholders?

      A company usually nearly-depletes its cash reserve before going IPO... So the fact that they still have cash indicates they're not so likely to IPO any time soon.

    2. Re:Is time really running out? by Jeff+DeMaagd · · Score: 2, Funny

      A company usually nearly-depletes its cash reserve before going IPO

      Is there a particular strategic reason for this?

    3. Re:Is time really running out? by -tji · · Score: 4, Insightful

      Because noone with an equity stake in Google is going to sell their shares before it goes IPO. They are all expecting it to go through the roof when it goes public, so the last thing they would want to do is sell it now.

      Also, it's not as simple as just buying it back. The majority of those shareholders are probably employees who get stock options that vest monthly or quarterly.. so they are always getting more shares. This is part of their employment contract, so Google can't just revoke the shares.

    4. Re:Is time really running out? by /dev/trash · · Score: 3, Funny

      Usually because they have been bleeding money like it was 1999.

    5. Re:Is time really running out? by bonhomme_de_neige · · Score: 3, Informative
      A company usually nearly-depletes its cash reserve before going IPO
      Is there a particular strategic reason for this?

      Yes. An IPO will dilute the value of existing shares. So if a company does too many IPOs, it will undermine investor confidence (ie. investors won't believe that the value of their shares will be maintained), and drive their share price into the ground.

      That's the "first tier" strategy - because of that, companies don't do an IPO unless they really need the cash (and it would be unwise to get it through debt financing). This means that companies who do an IPO are seen to be short of cash. If investors believe that shortness of cash will adversely affect their business, this will drive share price down even more than the dilution.

      Of course as with any such "rules", they're more guidelines than actual rules - google managers have demonstrated many times that they aren't stupid, so they may have some reason for doing an IPO while they have lots of cash that is a little more advanced than the bare 'basics' I've outlined here. One such reason may be that they have too much debt, and want to fix their D/E ratio with an IPO ... this isn't uncommon, but I don't know how much debt (if any) Google currently has.

      --
      "Why are you watching the washing machine?"
      "I love entertainment, as long as it's clean"
  7. Divide and rule? by MrIrwin · · Score: 2, Interesting

    If they did not want to do an IPO, couldn't they split up the activities? (Google ads, google servers etc.)?

    --

    And if you thought that was boring you obviously havn't read my Journal ;-)

    1. Re:Divide and rule? by LostCluster · · Score: 4, Informative

      If they did not want to do an IPO, couldn't they split up the activities? (Google ads, google servers etc.)?

      That could turn ugly, as the departments would have to start charging each other for services... and there could be in-fighting that doesn't exist in the present setup.

      It'd be easier to just report and not issue an IPO.

  8. Day Trading by erick99 · · Score: 4, Interesting
    I think Day Traders (I do some) will have a ball with a Google stock. Like a lot of IPO's it will most likely skyrocket making it an almost ideal "short play" as it will either have to correct or it will simply come back down because it overshoots what most people will be willing to pay. Then, you can buy it and hold it for a few minutes or an hour while it corrects slightly back up.

    This is a stock that will not only have some intrinsinc value, it will have huge psychological value and will be a very "sexy" stock initially. A ton of money will be made and lost the first week that this stock goes on the market (if it does, of course). The day traders will probably have a blast playing the see-saw movements. People who buy the first day and hold for the long term are likely, *in my opinion*, lose money.

    All in all, it will be fun if it happens.

    Happy Trails!

    Erick

    --
    http://www.busyweather.com/
    1. Re:Day Trading by Fulg0re- · · Score: 3, Informative

      Two problems with this at the moment.

      1. If Google goes strictly bookbuilding, day traders will certainly not get an allocation so that they can flip the stocks after the initial raise in price due to underpricing. Google will also prefer to avoid people who add much volatility to their stock.

      2. If they go with the Dutch Auction, again, day-traders may not get an allocation if they underbid. Moreover, the market clearing price will be determined, and chances are, there will not be much, if any underpricing. The market clearing price also takes into account the fact that a lot of people are going to be overbidding.

  9. So what prevents MS to buy 51% by broothal · · Score: 4, Interesting

    Let me start by saying that I don't know what I'm talking about - I'm just speculating.

    Anyway, we've read a lot about how Microsoft regrets that they didn't go into the search engine market sooner, and that now Google is so far ahead it will be hard to beat. "If you can't beat them...." Does this IPO mean that anyone can buy the stocks? As many as they like? So what prevents Microsoft (with their million of dollars) to just buy the stock majority of Google and call it a day?

    1. Re:So what prevents MS to buy 51% by GigsVT · · Score: 2, Informative

      Either the current controlling people can keep 51% of the stock, which they probably will, or the company could adopt a poison pill strategy, that says that something undesirable will happen if someone gets more than 51% of the shares.

      --
      I've had enough abrasive sigs. Kittens are cute and fuzzy.
    2. Re:So what prevents MS to buy 51% by Anonymous Coward · · Score: 2, Informative

      Because google aren't offering all their stock up, I think it was 30% that will be buyable through the stocks. Anyway, I think the people at Google would be mad to offer too much up, they want strict control but the money that comes with losing a little control. So they'll settle for slightly less control and much more money so the money from 30% of stocks + 70% control, win-win.

    3. Re:So what prevents MS to buy 51% by Fulg0re- · · Score: 2, Interesting

      It is rumored that Google is only going to offer 1/3rd of the company for the IPO. Another issue is Google's choice between bookbuilding and the Dutch Auction for pricing their shares. If they choose the former, Microsoft may not even be able to get an allocation of shares in the first place.

  10. Has anyone seen any financial data yet? by heff · · Score: 5, Insightful

    It's interesting to watch everyone salivate over google stock when there has been virtually no financial data published by the company (it is private after all).

    Sure google is the most popular search engine and employs smart people but there's no telling what's happening on the business side of things.

    They could be losing money for all we know.

    --

    --

    |-_-| . o O ( bEef!)

    1. Re:Has anyone seen any financial data yet? by LostCluster · · Score: 2, Interesting

      It's interesting to watch everyone salivate over google stock when there has been virtually no financial data published by the company (it is private after all). Sure google is the most popular search engine and employs smart people but there's no telling what's happening on the business side of things. They could be losing money for all we know. But that wall is about to become transparent soon, IPO or not as Google slips past the line into having to comply with reporting rules even without an IPO. This Google IPO talk will dry up fast if things aren't as cool as people are imagining.

    2. RE: Has anyone seen any financial data yet? by cebarro · · Score: 5, Funny

      Of course they're making money. They've gotta be raking it in. How else do you think they're going to pay for the moon base?

      geesh

      THINK, people!

    3. Re:Has anyone seen any financial data yet? by DrSkwid · · Score: 2, Informative


      I really doubt they are losing money.

      They pay me an average of over $60 a day for serving ads, and that's on just 7500 impressions. Multiply that up to 18 million searches a day and it should come to nice tidy sum.

      --
      There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
    4. Re:Has anyone seen any financial data yet? by Stuntmonkey · · Score: 2, Insightful

      They got an estimated $900m in revenue last year (2003), up from an estimated $200m in 2002, which would certainly put them over $1b in 2004. I don't know the breakdown between ad sales and their other products (e.g., the "yellow box" enterprise search engines), but I would wager this is nearly all ad revenue. The total sponsored-link business is estimated at around $2.1b per year, to give a sense of Google's share.

      In a company of ~1000 employees in an industry with fairly low capital intensity, this almost certainly translates into a profit. And in fact they have publicly claimed to be profitable for a few years now.

      Which brings up an interesting question: What would Google the company need from an IPO? An IPO's main purpose is to raise cash to fund future growth, but they may be generating all the free cash they need. It's a bit like how Microsoft has zero long-term debt (very rare in corporate America) -- they have all the cash they need, thank you.

      If they did go public, it would be so that the investors and founders/employees could monetize their holdings. They would likely float a very small fraction of the shares in the IPO, again because they don't really need the cash right now.

  11. You do realize that... by tcgwebs · · Score: 4, Interesting

    You do realize that once Google goes IPO (you know it will happen, sooner or later), the focus of the developers will be less on providing useful content, and more on turning it into another Yahoo or MSN, and satisfying the shareholders. Profit is everything in a situation like this. Right now, Google is in a great position, and I'd hate to see a great search engine system crumble due to the whims of these shareholders.

    --
    Domain name registration for $8.79 per year
    879domains.co
    1. Re:You do realize that... by Jordy · · Score: 2, Informative

      You do of course realize that shareholders in Google own a significant percentage of the company as it is right?

      Just because a company is private doesn't mean it doesn't have shareholders to answer to.

      --
      The world is neither black nor white nor good nor evil, only many shades of CowboyNeal.
  12. Google IPO by JWSmythe · · Score: 5, Interesting

    While I'd love to get a hold of a bunch of Google stock when they're first offered, and then sell to all the suckers still clammering for the stocks a week later, they may have another option, which would keep them out of IPO land.

    I've seen other companies do something similiar to this, to make themselves look smaller than they really are, and to protect themselves from lawsuits, even if it's in CEO's mind.

    Split up the company.

    Google could make google::adsense google::adwords google::froogle google::india google::news , and even split off their IT departments into seperate companies (google::it::newyork google::it::california google::it::atlanta), and then have google.com buy and sell services between these companies. So, the google::it companies would turn a smaller profit from google.com, but google.com would show an expense.

    Google's income divisions could be split, so no one division would make over $10mil/yr . They could even subdivide the company down even more. Google::Adsense::US-East Google::Adsense::US-West Google::Adsense::Europe (etc, etc, etc)

    Most of the companies I've known that did this with the idea that if one company gets sued and goes bankrupt, the others are uneffected. If that would really work in the legal system is another story (and IANAL).

    I suspect some Google lawyer has already started drawing up the paperwork for this, unless they really want to go for the IPO, and are just playing like they don't.

    --
    Serious? Seriousness is well above my pay grade.
    1. Re:Google IPO by whovian · · Score: 2, Interesting

      In their splitting up the company, I'm not sure whether to be concerned about managerial overhead. Maybe it's not a problem, as I cannot think of any company off-hand that has crumbled under the weight of its own burocracy. Arguably having many divisions could enable a company to adapt to the marketplace.

      There is a number of food products companies, for example Kraft, that own a ton of different name brands.

      --
      To-do List: Receive telemarketing call during a tornado warning. Check.
    2. Re:Google IPO by Anonymous Coward · · Score: 5, Informative

      Hi Point firearms does this. They make the shittiest, crappiest, ugliest, cheapest guns in the U.S. While they market their products responsibly and do everything they possibly can to ensure their products don't go to criminals, their status as seller of the cheapest guns available makes criminal use inevitable. Seeing itself as a prime target for predatory lawsuits, Hi Point has broken their company up in just the manner you describe. Each individual model of firearm is manufactured by a different by a different sub-company.

  13. Does this remind anyone of... by SoSueMe · · Score: 4, Interesting

    ..all the hype surrounding the RedHat IPO in 1999?

    It really sounds like "The Market" and "The Press"is still reacting the same way.

  14. IPO Share Allocation by Fulg0re- · · Score: 2, Informative

    Google has a choice of going either with bookbuilding, the Dutch Auction, or a combination of both. It is clear that the former will result in arbitrary pricing and preferential allocation, often resulting in underpricing and significant initial returns.

    On the other hand, one of the implications of the Internet is bringing transparency to the marketplace. In consequence, going with the Dutch Auction will result in non-preferential allocation and equal access to all investors. It should also find the market clearing price of the shares, and in theory, be less volatile since there should be less market activity with the stocks. In addition, less underpricing should occur, resulting in more money for the company.

    The main problem that Google will have to face goes back to the issues associated with preferential allocation. Firms often get quite a bit of leverage with preferential allocation. Loyalty to favored investors who have invested in the past, and potentially in the future is still of importance on Wall Street, and a paradigm shift for them may not be easy to come by. Hence, some of the main costs with the Dutch Auction is that there may be no institutional support, as companies are quite reluctant to go against Wall Street.

  15. why does disclosure of financial info lead to IPO by ofool · · Score: 4, Interesting

    Hi, I guess I'm a novice in the finance arena but I don't understand why Google's having to disclose its financial information would "force" it to issue an IPO. Could somebody explain?

  16. Going private by Animats · · Score: 2, Interesting
    Another option is to go private, with the company taking on debt to buy out the VCs. For a profitable company, that's an option. For Google, it makes sense, because they don't need to raise money for expansion. Arguably, Google is a mature company, not a growth stock - most of their growth is behind them.

    The end result of going private would be a company owned by the founders, paying off some large bonds out of profits. With interest rates so low, that's a good option right now.

  17. It _Will_ Make Money For Someone by John+Hasler · · Score: 3, Insightful

    > Whether or not the Google IPO, if and when it
    > finally happens, will make anyone money still
    > remains to be seen.

    It is absolutely guaranteed to make money for all of the accountants, lawyers, bankers, and brokers involved.

    --
    Warning: this article may contain humor, sarcasm, parody, and perhaps even irony. Read at your own risk.
  18. Re:why does disclosure of financial info lead to I by Mr+Very+Angry · · Score: 4, Interesting

    Mr Novice OFool,
    You are right, and maybe not so much a fool as you like to make out. The story is a complete fake. Possibly written by someone who WANTS Google to IPO so is trying to coax the company into doing so.

    A Google IPO would make more money for the army of service professions like bankers, lawyers and journalists; professions which some ungenerous persons might call leeches.

    The argument for an IPO is independent of disclosure.

    You would IPO if you had a plan to build a large project but could not finance that through your own efforts (assets or banks). The cost of the IPO, apart from the transaction costs are the loss of control of the company to finance houses, which in the case of an innovator like Google, could in fact kill the company - you can call it throwing out the baby with the bathwater.

  19. The IPO and the media by Awptimus+Prime · · Score: 2, Insightful

    This IPO speculation is the only reason the media is giving Google so much attention over Gmail and every other little move they make.

    I give it 6 months before /. people quit looking up to Google as some really leet organization. As soon as the IPO is launched, the people who made sure it got the media coverage will get richer and Google will, in effect, lose it's soul.

    I'm not sure what the facsination is with companies and their going public. Sure, we would all like to have a little chunk of something cool, but you have to remember there are going to be much more powerful people who will cut corners and make Google the most efficient, productive company they can. The result: an uncaring attitude towards the technologies and efforts that previously went into building the company.

    It happens every time. Just give it a while. For instance, the ISP I used to work for employed a number of really good, well known people in the Open Source movement. They were weeded out in an effort to move towards efficiency; or in other words: they were replaced by people fresh out of school that would write so-so code for $50k/year.

  20. the writeup implies ... by cookiepus · · Score: 3, Insightful

    ... that google has more than 500 shareholders currently. Who are they?

    The Google page advertising positions says that employees get stock options. I guess that means that every Google employee is a (potential) shareholder.

    If this is the case, then Google corporate knew what they were getting into. They did not have to give stock options, and if it's stock options* that pushed Google over the 500 shareholders threshold (if not that, then why are there over half a thousand owners?) there's no doubt they were prepared to find themselves in this situation. Whether this is because they're ready for an IPO or not, hard to say. But either way they were not blindsided by this.

    * I work for a private company which avoids stock options (and therefore having to file SEC statements) while giving employees a sense of ownership by giving bonuses directly proportional to company performance.

  21. Re:why does disclosure of financial info lead to I by batkiwi · · Score: 3, Informative

    Look into the cost of quarterly SEC filings. It's usually several million $ paid to an auditing and accounting firm, quite an expense for NO benefit period. This also means that your data is now PUBLIC, eliminating any advantage to staying privatly held.

    So, you go public with a small (10-30%) amount of newly issued stock. This gets your company a LOT of money, and gives your employees some reward as well.

    Now you're filling quarterly, and your details are disclosed to the public, but at least you got some benefit out of it.

    It's all about "if we have to anyways, we might as well benefit while doing it."

  22. Re:IPO's in Genreal by KaffeineKitty · · Score: 2, Informative

    Basically if you want to invest in the initial price offering you must find a broker that can get you in on it. Most IPO shares are purchased by large institutional investors, but individual investors can get in on it with a little luck. I know E*Trade lets some investors get in on IPOs, but I'm not sure about the other online brokerages. For some of the basics of getting in on an IPO see these articles on IPOs on The.Street.com. You may need to contact several brokers before you find one that can help you, if at all. Of course everyone can buy once trading starts.

  23. Re:IPO's in Genreal by gregwbrooks · · Score: 2, Informative
    Initial price (i.e., the price the first shares sell at) is set by the underwriting bank in conjunction with the company going public.

    The price-setting is a bit of a black art (think: complicated regex work) based on both company valuation and market appeal. It's not unheard of for the initial valuation to be changed the day before the IPO based on huge market anticipation and the feeling that people will pay more.

    --


    "It was a summer's tale: Just a boy, his Linux, and a head full of dreams..."
  24. Re:Top 10 Reasons Not to Buy Google Stock by adamofgreyskull · · Score: 2, Interesting

    I may be on my own here...but all of those look like horrible, horrible FUD. There's lots of idle speculation and outright bollocks, but no real arguments.

    Example 1: "Microsoft and Yahoo might actually try and compete with Google."
    WHAT THE JIMMINY-BILLY-BOB-BING? You mean all this time Yahoo was just having a jolly old time of playing at search engines and not really trying to compete with Google? Well, maybe I should just bow down at the feet of Mr. Ali Baba PhD, he obviously knows something I don't...

    Example 2:"Google's reported 50% margin with its AdSence (displaying Google ads on third party sites) is unsustainably high for a middleman. Competitors will offer similar services in the future, taking less of a cut."
    I don't get it..people are paying for Google's service, if there was a cheaper alternative, I'm sure they'd jump ship, but there isn't. By the time there is, Google will have raised the bar and lowered the price.

    Example 3:"Half the Internet entrepreneurs that I have known have brainstormed starting a search engine business, most quickly abandoning the thought.But as the costs of technology and software fall (#2 and #3) more Internet entrepreneurs may start search engines leading to a competitive and innovative search industry."
    HA! HAHA!! HAHAHAHAHAHAHAHAHA!!

    I especially like number 2 and 3, where he tries to talk about the cost of entry and outsourcing.
    Capital, my dear Steve Baba, just capital. Maybe you should look into trading in your Ph.D. for a Clue(tm).