CEO of Centaur Discusses x86 Strategy and Linux
An anonymous reader writes "This fascinating interview with Glenn Henry, founder of VIA processor subsidiary Centaur Technology, discusses the founding of Centaur, its strategy and products, and why Linux is fundamental to his company's success. Additional topics covered include: how to produce an x86 clone with a few million dollars and a few dozen engineers; the embedded x86 market, and how it compares to the traditional ARM and MIPS based embedded market; why Centaur doesn't compete with AMD and Intel so much as enable x86 to reach new markets; how Linux is enabling greater hardware functionality; the urgent need for pervasive security -- and much more!"
I've been wondering why some company like this doesn't create a "network appliance" specification for all of us to hack on. It would be nice if I could just go buy a Netgear router and roll my own Linux installation. I purchased a Toshiba Magnia SG10 some time ago when they were a couple hundred bucks during the end-of-life period. For a 566mhz Celeron with an honest-to-goodness hard drive and switch on the back, it was hard to go wrong. I immediately wiped the stock Linux OS and rolled FreeBSD on there.
Wouldn't it be MORE profitable for companies like the aforementioned Netgear to do this? What am I not seeing? Centaur: help us out!
Life is the leading cause of death in America.
Is an x86 or clone really the best chip to take to markey this way? Linux will run on other processors and the x86 isnt' the best archicecture. There are processors that are more efficient, use less power and can run linux.
Although, I'll admit some of those embedded boards that I have seen are pretty cool and easy to use.
P.S. I know I can't spell. That's why I'm not an english teacher.
Evolution or ID?
if they could take this technology and turn it into a "portable pc gaming console" of sorts(of similiar size and shape to the gba) In the article it states that they can run at 533 MHz fanless with a worst case power consumption of 2.5W. Wouldn't it be neat to create a gaming console(kind of like the phantom pc gaming console, only portable) for this with flash cards being the "cartridge"
Though licensing for the abandon-ware would be a pain. As would trying to standardize the input across a large number of games. But still, it would be friggin' cool to play leisure suit larry while you are bored in class!
I think it is a sound idea to go into the niche markets so to speak instead of just jumping into the fray with AMD/Intel. Everyone has had enough of the SSE2 vs 3dnow! extended vs the new kitchen sink it comes with. Those types of things have no real bearing on markets where companies are looking for solutions that are cheap, easy to deploy and know the company is designing the hardware for their problem. Not the company having to make their systems go on the vendors limited products.
The more competition the better we the consumers are at getting the best products.
Push harder towards Open Media/Content
Well, not exactly the same idea maybe but the story is the same as transmeta to me. One good upside to transmeta, they did not start with linux on mind.
I am assuming their product did not make too much inroads into the industry otherwise I would have expected to hear about their products before this time and from 95 till 04, it is anawful long time to stay in hiatus.
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The more I know people, the more I love animals
The biggest problem with most hardware is that it is exotic. I'm not talking about PC's, and routers have become cheaper with micto-atx mobos with dual ethernet onboard. Laptops and PDA's are where there seem to be a lack of standards. There are no displays which can be plugged into your PC without special driver circuits. Why not create a LCD that has a standard interface that is compatible with PC hardware now?
If you standardize the equipment, then you will drive prices down, and you won't be stuck throwing out a PDA that has a broken screen, or has eol'd. Just upgrade it.
Centaur is positioned to tap the largest market in the industry- the sub-$400 PC market. Right now Centaur is designing a processor that will run over 2 GHZ.
A 2 GHz machine that is x86 compatible but will it have all those nifty other features that windows can use to speed it up? If not, it would be much slower than AMD and Intel.
Although, the thought of being able to use a chip like that for some embedded app would be pretty neat and pretty powerful because you don't need all the extra stuff that windows uses.
Evolution or ID?
Every other day, it seems, someone is shouting about how their company is finding linux is crucial to their success/business plan/what have you.
I wonder if it's a case of corporate "me too!" or if all the small firms were simply waiting for some large firm (IBM for example) to thumb their corporate nose at Microsoft, before they decided it was safe to do so.
Don't get me wrong, I'm all for firms being able to decide who to attach their sail to, I was just wondering why it was taking until now...
So rise up, all ye lost ones, as one, we'll claw the clouds.
I don't know if anyone else noticed, but they apparantly started on April Fools Day:
"We started officially on Apr. 1, 1995, the day the check came in the mail, an auspicious date."
I don't know why, but I found that amusing...
got sig?
I think VIAs mini-ITX range of products are really cool. However, I wish there was an equivalent based on ARM, MIPS, PPC (seemingly any kind of RISC) CPUs. Those architectures always seem to beat an x86 of similare performance when low power, low heat production, low cost, small size, etc. are concerned. I care about these things. I don't need a super fast computer, so I don't want to pay more for a chip with a messy architecture that needs more power, needs cooling, and has a large die.
Sadly, the nice, small boards and CPUs that I would like to have are hard to come by, and you pay a price penalty for that. Then, the next best thing is a sort of mainstream x86 line that aims for the same goals, and that's exactly what Centaur is doing (and Transmeta, although they seem to have failed to satisfy even themselves).
So, if anyone knows where to get cheap RISC systems (a few hundred euros tops) in the Netherlands, please tell me.
Please correct me if I got my facts wrong.
Check out Ministry Mobile's device. Vaporware?
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``There are plenty of upsides, and the only downside is the "other stuff looks better on paper" argument.''
It doesn't just look better on paper. A cleaner architecture results in a simpler chip, meaning lower power consumption, cost, heat production, and smaller die size. Those things matter to embedded devices, and thus MIPS or ARM would be a better fit than x86.
What x86 has going for it is that it is much more abundant. The chips are produced in higher volume, making them easier and cheaper to get, it's easier (and thus cheaper) to find programmers who can code for them. It's really all about Worse is Better.
Please correct me if I got my facts wrong.
While system costs are higher for the consumer assembling a system, I don't think that a product for the masses will encounter the same problems. Manufacturers enjoy economies of scale that we don't; otherwise the low price providers (Dell/HP/etc.) would still be selling generic beige boxes instead of snappy looking cases.
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Cirrus Logic EP9301 eval kit.
It immediately occured to me that this guy is very good at thinking out of the box. A processor company is not an easy thing to create, especially with a startup budget as low as 15 million US.
Now they have been through 5 major product revisions and are currently shipping 1GHz PIII compatible processors that don't need a fan.
Technically, I'm not laughing. Personally, I'm wondering if I should send him my re'sume'.
Kinetic stupidity has a new brand leader: Allen Zadr.
Not really. There isn't much assembly necessary on a modern embedded platform.
Ditto. I have only really used asm in two or three places in embedded projects. One is in the initial bootloader. The second is in instances where the compiler won't do what I want. The third is to access special instructions that the compiler doesn't know about (eg, eieio on the PPC). The second and third instances can't mostly be dealt with inline asm and cpp macros, and gcc make this a lot easier if you have access to it.
(S(SKK)(SKK))(S(SKK)(SKK))
I am a long time user of their C3 processors.. His quote about the current state of the product illustrates my main reasons for using it:
The product we're shipping now, the C5P has a top speed of 1.4 to 1.5GHz, today, but the sweet spot is 1GHz. We have a fanless version at 1GHz. We also sell all the way down to 533 or even 400MHz, for low-power applications.
To give you an idea about the 1GHz version we're selling today, the worst case power -- not "typical" or "average" power, which other people talk about -- our worst case power is 7 watts, which is low enough to do fanless at 1GHz [story], and no one else can do that.
To do a fanless CPU in a small case, you really need to be under the 10 Watt range. Their CPU's do this nicely. Compare that to 80W+ for current Intel and AMD workstation processors. ( Intel's Pentium M has good power spec's, but it is very hard to find chips & boards for end user purchase. Most Pentium M boards are intended for embedded or industrial use, and are priced for OEM quantities). Add a 2.5" hard drive (at ~ 2.5 Watts vs. 15 Watts for a 3.5" drive) and you have a nice low power Linux server, which takes up very little space and can run almost silently.
I have been using an 800MHz C3 for about three years now. I run it fanless, with a big heat sink in a medium sized case. It has been completely reliable, and plenty fast for my DSL Linux services (WWW, SMTP, FTP, VPN, DNS, NTP, etc.) + LAN SMB services.
...will be Centaur questions.
At the end of the interview, he mentions the crypto hardware they've put in recent processors.
six months after we first started shipping our product with encryption in it [story], we have three or four operating systems, including Linux, OpenBSD, and FreeBSD
This is a really great capability.. hardware random number generation, and ridiculously fast AES crypto (VIA claimed 15Gbps AES. That's probably for on-cache data. But, it's screaming fast anyway).
Then, he give a little teaser about future CPUs:
Our next processor -- I haven't ever told anyone, so I won't say what it is -- but our next processor has even more things in it that I think will be just as quickly adopted by the open source software world, and provide even more value.
I wonder what this will be, more crypto - like public key accel, or a new direction? As an HTPC user, I would like to see some better multimedia capabilities. The MMX/SSE stuff is nice, but it doesn't cut it for the heavy lifting needed for HDTV MPEG2 processing, or WMV HD processing.
we have the cheap desktops now, like the walmart 200 buck boxes, but does anyone make a *new* laptop that uses this guys chips and a via mobo, and is it under 500 clams brand new? what he says is true, and I'm in that 90% range that what passes for a mid range speed is MORE than enough for my purposes. I don't do gaming or weather modeling, etc. That's the breakthrough and the sweetspot general pricing range I am waiting for, the linux laptop,comes complete and works outta-the-box, including wireless, under 500$, and *upgradeable*. Is this possible now? Say it is, I mean, 3-4 years from now I could replace the whole mobo with whatever is cool then, along those lines, yet alone just swapping in a new cpu, etc. And a REAL battery (or batteries even better, in some sort of standardized arrangement, with 12 volt DC input being standard) in it, I'll tote a couple extra lbs, I don't need a laptop to weigh sub-3 lbs, 6-7 is still quite acceptable, it's the same as the ones I have now. His chip at 7 watts sounds great, and 1 ghz is perfectly acceptable. Heck, even if it had a switch to toggle it back and forth between 3 watts and 7 watts would be nice, as in clocked/not clocked.
Desktops are a different story, you can always swap around parts and do a little drilling and cutting, etc to make anything fit, but laptops are teh sucks for upgrading and working on, more or less, and they are too expensive as they are sold now to change out very often (for me I mean, but bet a lot of other folks feel the same way). I'd get one and use it for my main desktop most of the time then with an external keyboard and my regular mouse and monitor, scrap energy hog desktops, but retain the option of true portability.
I keep on having to point this out on Slashdot as many people don't realize how bad the performance of a via c3 is. The 1.0 ghz system is often times twice as slow as a 667 mhz Celeron in certain tasks. I'd label this as an ultra low range processor not midrange. I've seen simimlar benchmarks with a 400 MHZ p3 beat it handily. Benchies: http://www.tomshardware.com/cpu/20020605/c3-07.htm l
Hmmm... Pie...
Since then they've come out with the C3 "Nehemiah" which has a full speed FPU and has a 266MHz bus. They've gotten somewhat faster; although, I don't have any benchmarks for you.