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Nokia Losing its Cell Phone Dominance
supersandra writes "The Boston Globe is reporting that Nokia is struggling to offer features, such as cameras and flip-phones, that are luring customers away to phones by other brands such as Motorola, Samsung, and Siemens. While Nokia used to account for 1 in every 3 phones sold worldwide, they are down to 28.9 percent. Nokia plans to bring 35 new phone models to market this year to win back more users."
While Nokia used to account for 1 in every 3 phones sold worldwide, they are down to 28.9 percent. Holy Cow, they lost a whole 4.4%?! That's a really interesting way to make it sound like a big loss, when it's really not.
My sig is blank, I typed this by hand.
Hopefully more competition will give us new features on phones and maybe a drive for better service.
Free Flat Screen
Is it really worth it to have 35 new phone models?
The article says that Nokia's problem is not having features that consumers want, like clam-shell phones. Yet their solution is not to include those features in their new phones, but to offer consumers 35 different models this year (only 6 of those are clam-shell). I'm all about consumer choice, but does this make sense to anyone?
Nokia's phones have recently been designed really poorly, IMHO. They are either too big or have a weird, non-standard design that doesn't always improve functionality.
That being said, for the most part, their GSM phones work better than most of their competitors for call quality and reception, but their competitors are quickly catching up!
Doh!
I know I'm leaving Sprint, which sells and promotes tons of Nokia phones, because T-Mobile offers camera phones and (most importantly) BLUETOOTH.
Every other major cell phone service provider has had bluetooth compatible phones for a while, but not Sprint. If people are leaving the providers that Nokia sells the majority of their phones thought, they will definatly be losing marketshare.
~Donald
~Donald / Just RTFM
This seems a bit overkill to me. I feel like this is more of a knee-jerk reaction than a solid business move for some reason. Perhaps the real question is not "how far can we boost our market share with these 35 new phones," but instead should be "what's wrong with our existing phones?"
Realistically, you shouldn't have to add this many different products to your line to snag the coveted clamshell and camera buyers.
I bought a Motorola MPX200 a little under a year ago because I could write software for the damned thing, but before that I had always been a Nokia owner. Clearly, this is not a standard line of reasoning for most buyers. Nevertheless, perhaps Nokia should make it a little more obvious where their SDKs live for their phones and hold student developer contests or something.
iRooster, the Mac OS X a
How could they possibly be doing poorly when they invented the wonder of sidetalking?
Vandemar.org
Then....
This model looks kinda goofy, but anyway... S90 will have full support for mp3, AAC and so on.
Bot Assisted Blogging
Who would ever need a Nokia when SonyEricsson has the P910!
The _perfect_ phone/PDA.
However, Nokia is a smart company. What do they care if they have 35 models? The average (not anyone reading slashdot) Cell phone user cares about two things: One, the phone looks good to them, and right now this means flip phones. And two, the phone has the features they want. That second request is going to be different for every person.
It is this diversity that can help nokia. A soccer mom who calls a max of 10 minutes a day and a corporate executive who needs a high capacity battery are two totally different segments of the market. However the Nokia brand can keep both by releasing phones taylored for each.
Lastly, you'd be surpirsed how many millions of people hate learning a "new" phone. I personally can't stand nokia phones, they're bulky, have features I never need, and I can't seem to get used to the menus. But I hear from everyone i know with one that "they're so easy to use." And if you know how to use one nokia, you know how to use them all. That's their best kept secret.
Nokia is too expensive. For half the price I can buy Siemens with the same functionality.
SHE does throw dice.
Well, first of all, Nokia has been very successful in the cell phone market, and generally when you have high-quality competing players, the competition kicks in, and things even out. Nokia boasted 34.7% global marklet share in 2003, and in Q1 2004 grew in European region with those new concept devices like N-Gage and what not. Suchy growth is hardly sustainable, especially when competition largely is just as good.
Second, US is a large market for cell phones in regards to global sales. However, few of US customers ever choose their cellphones, since in the United States the phones are purchased by the operator, not customer. Which still creates some sort of competition, but it's way tougher to push newer phones and newer features, while the operator still has the year-old models available and runs those commercial "and now get a free blah-blah-blah phone with the signup for 1-year plan".
Realistically I think slipping to 28.9% is not too big of a deal, and Nokia will kick back after maybe just one sweet deal with US operator like Cingular or Verizon, where new models get pushed.
N'way, my point being that by the time some of those new handsets make it to market here many consumers may just be starting to forget about Nokia. Credit where it's due though, T-mobile got the 6600 out fairly fast. But then they're not an American (or CDMA) carier either. Just my $0.02
Hello Nokia! If you're reading this, we have already figured out your trick: You never sell a phone will all the features. I guess you do this to artificially "keep the hunger up" for your phones, because people will then have to buy a phone which has one more feature the next year. And then again.
Well we have found out your trick already 3 years ago. Other companies sell phones with the whole nine yards, and they're light too. So we now buy these phones. Bad Nokia, bad!
If you want my business back, give me a phone that has every feature in it. Every acronym, even if I don't know what it means. I want to have it. It's some sort of spiritiual thing, you know.
The real bummer about this is that Nokia has far and away the most open platform for development of any phone manufacturer. They provide a huge array of sdk's and example code for both symbian and j2me developers.
Contrast this with an LG phone running brew on verizon and you have to pay all kinds of money and jump through all kinds of hoops just to write an app that verizon decides it doesn't want to distribute anyway.
My (very small) company is developing a cellphone app, and the costly barrier for starting Brew/Verizon devleopment is preventing us from using that platform. You pay through the nose for the development suite, then it's 300 bucks to register as a qcomm developer, then you have to jump through all of these verisign hoops to get a DRM key to sign your apps with, then you have to mail in your phone to be flashed into development mode, then you have to deal with verizon for distribution.
Meanwhile we're downloading compilers, tools, and example apps off the net for the nokia symbian platform that just work on an unmodded handset we bought at the store.
I think they could increase their sales a bit if they'd offer a phone that JUST MAKES CALLS. I don't want to play games. I don't want voice features. I don't mind customized rings, but I don't need them either. I especially don't want the bloody animations whenever I do anything with the phone- I just want it to do whatever it was I asked it, and then stop showing off so I can press more keys without waiting for the phone!!!
I can't believe I'm alone- there must be a lot more folks out there who just want a phone!
Because the old models are more durable than anything by Motorola, Samsung, or the rest.
.0001 inches), or a cheap Chinese knockoff. I've got a Federal indicator that's pre *WWII* by the looks of it. It's just as smooth and accurate as anything new.
I've dropped mine on concrete, had it go skidding 'cross the shop floor, etc etc etc.
It still works. The only thing it could use is a new plastic shell.
I dropped a Motorola *once*. Within a week, the screen died.
My Nokia is an old 3390. It doesn't fold in half and doesn't have an external antenna. It doesn't have a camera. It doesn't have a fancy qwerty thumb keyboard. The display is rugged. Since the case is an external component to the phone itself, cracking the case isn't always going to crack the phone itself.
IOW, it's well engineered, even for a cheap phone. This probably (definitely) means that people aren't replacing them as often as say...Motorola phones.
It's like whether you buy a Federal Products dial indicator (I've got 3, plus 2 CDI indicators graduated in
You can have my 3390 when you pry it from my cold dead fingers.
--
BMO
The second reason is the clamshell models have a better 'ear to mouth' length advantage, which is difficult to obtain with the 'block' design unless you want to make the phone 'thin and long' like one of those Sanyo models, which again are more prone to breakage.
The third reason is the 'ear frying' problem with some of the non-clamshell models (I have noticed this problem with many 'block' phones, atleast when they are new). Because of the proximity of the heat producing components to the earpiece and due to conduction, the region around the earpiece becomes quite warm to cause significant discomfort. But this problem is non-existant with the clamshell, because the bulk of the heat producing electronics is away from the earpiece with little or no conduction.
The fourth reason being the less scratch prone screen and buttons. Also you dont have the problem of accidental dialing from the speed dial buttons when carrying around, or the discharge of the battery from the frequent turn on due to the accidental key presses.
The case of Nokia is like a 'hare and tortoise' story, they were sleeping when the others were running. If you have observed the company, there was not much activity atleast for the past 18 months, not many new phones or variety (like clamshell or camera phones). Not much of advertising, so they were effectively getting erased from the collective memory of the consumers. They were in the hibernate mode, now you see the results.
.. that can make phone calls and NOT take pictures (Ah!), NOT allow changing a faceplate in under 5 seconds (Oh!) and NOT do something else as usefull as baking a cake or running an embedded Java (why not Perl, BTW ? ;)).
:-/
Seriously, I've been looking for a new phone with no extra features - just wanted GSM phone, which is light and small to carry in a pocket. It also must look good, but that's subjective. Something like this (Nokia 8910), but triband or at least Canada-compatible.
And guess what - I'm still looking
3.243F6A8885A308D313
The ability to clacklist certain numbers would get me buying a phone. It's #1 on my desired features list for my next phone, which is probably why I haven't yet bought an other phone - NO phones seem to offer the ability to blacklist (or auto decline) the most important number of all - Number Withheld. If Nokia actually implemented useful functionality such as this in just ONE of their phones instead of concentrating in making them look weird/stupid and play ever larger numbers of Java games, they'd have earned a sale from me, that's for sure.
== Jez ==
Do you miss Firefox? Try Pale Moon.
is a mobile phone that takes 2 sim cards and can use both at the same time.
I have a mobile phone of my own, up to now I've not taken a work phone as I don't want to take 2 phones with me everywhere. surely it can't be too difficult to have 2 sims in a phone, both acive so that you can get calls on either number (each having it's own contract and possibly, different operator) and the phone call tell you who it's from and what number it's going to, so you can see at a glance what the situation is. ideally you could maintain 2 seperate address books too, ie a work and a home one (possibly a field in a single address book maybe)
yes, you can get dualo sim adapters for phones, but thats crap as it's an "either or" situation. you can only have 1 active at once which isn't good enough. I have my home phone on my desk at work and no-one minds if I get personal calls on it.
dave
They might sell more phones if they didn't put stupid non-standard keypads on all of theirs. I know I used to love Nokia, but I switched to Sony Ericcsons for the Bluetooth, Java, and a normal keypad. I never use the stupid camera on the phone.
I have a website. It's about Macs.
I loved my Nokia phone. But I wanted it to sync with my computer, and Nokia didn't have any Bluetooth phones for sale in the US. So, I got a Sony Ericsson.
The Sony Ericsson is slow and poor quality compared to my Nokia, but Nokia still only have one Bluetooth phone on the market, and have a ton of stupid designs--circular keyboards, keyboards with two buttons on each key, slanted keypads, and so on. Idiots.
GCHQ Quantum Insert installed. If only our tongues were made of glass, how much more careful we would be when we speak