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Birth of the iPod

b00le writes "There's a little story over at Wired about the genesis of the iPod from the point of view of Ben Knauss, a former senior manager at PortalPlayer, the company Apple Computer approached to help develop its player. There's some nice gossip about The Steve's involvement in the project, the extreme secrecy and so on, but for me, the kicker comes at the end: 'Knauss stayed on until near the end of the iPod's development, but quit shortly before it was released because he had no confidence it would be a success. "It was probably a mistake, but then you have to go with what you think at the time," he said.' "

21 of 346 comments (clear)

  1. And the winner ... by Alranor · · Score: 5, Funny

    of the understatement of the year contest goes to:

    "It was probably a mistake,"

  2. The Pete Best of the iPod by Silver+Sloth · · Score: 5, Funny

    And now he's with M$

    --
    init 11 - for when you need that edge.
    1. Re:The Pete Best of the iPod by Snork+Asaurus · · Score: 4, Informative

      My guess is that most people here will miss the joke by about 2 generations. For those who don't get it: Pete Best.

      --
      Sigs are bad for your health.
  3. Tee Hee by USAPatriot · · Score: 5, Interesting
    ...because he had no confidence it would be a success. "It was probably a mistake, but then you have to go with what you think at the time," he said.' "

    No kidding, he's not alone.

    Here's what our very own illustrious CmdrTaco said at the time, " No wireless. Less space than a nomad. Lame."

    --

    Slashdot Moderation: From positive to terrible in 2 "insightful" posts.

  4. Hindsight 20/20 by sebi · · Score: 4, Interesting

    "It was probably a mistake, but then you have to go with what you think at the time," he said.

    I guess it would be easy to make fun of him now. Let us however not forget that one first reaction to the unveiling of the iPod read "No wireless. Less space than a nomad. Lame.

    1. Re:Hindsight 20/20 by Hungus · · Score: 5, Funny
      Yeah this is one of my favourite comments from that article's posting:
      Re:I'm buying one purely for the tiny firewire hd (Score:1)
      by Lars T. (470328) on Tuesday October 23, @05:48PM (#2469232)

      The iMac will never sell.
      Okay, I was wrong, but the iBook will never sell.
      Okay, I was wrong about the iBook too, but the iPod will never sell.
      --

      Lars T.
      I certainly hope he was trying to be funny. Otherwise, how did that crow taste Lars?
      --
      Bad Panda! No Bamboo for you! In matters of importance ACs will not be responded to. Want to say something critical,OK
    2. Re:Hindsight 20/20 by Lars+T. · · Score: 4, Funny

      Actually yes, that was irony.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  5. DOH! by Benzpyrene · · Score: 4, Insightful

    Although he is kicking himself right now, you can't really blame the guy. Even the most successfull people in our society do things that they regret in hindsight. Warren Beatty, Donald Trump, Bill Gates, etc...

  6. Whoops! by holzp · · Score: 5, Funny

    Knauss stayed on until near the end of the iPod's development, but quit shortly before it was released because he had no confidence it would be a success.

    The article should be titled 'IClod'.

  7. strange... by Chuck+Bucket · · Score: 5, Insightful

    It's strange that after so many years of making great computer hardware Apple's niche is almost redefined for them via a glorified walkman. No, that's not flamebait, but merely an oversimplification. Still, this is part of Steve's overall 'digital hub' theory, so the Macs still fit in, it just feels like they're getting a bit more out of focus compared to the extranious hardware.

    CB

  8. It was interesting to note... by CrackedButter · · Score: 5, Interesting


    ...that IBM had an idea which incorporated bluetooth headphones, makes me wonder why Apple didn't do it, and that was in 2001! But don't get on at me for how it would effect the ipod's battery life, the ipod *could* be a little bigger to take a bigger battery and then we could all be happy.

    1. Re:It was interesting to note... by MacGod · · Score: 4, Insightful

      But don't get on at me for how it would effect the ipod's battery life, the ipod *could* be a little bigger to take a bigger battery and then we could all be happy.

      I think the battery life issue is exactly the problem. You assert that everyone would be happy with a bigger iPod, but I don't know what you base that on. I know the iPods diminutive stature was one of the biggest selling points for me. And I think that the phenomenal sales of the iPod mini (despite its seemingly lackluster price per gig value) shows that the size does matter (wang jokes aside).

      Furthermore, I like not having to charge my headphones.

      Also, let's not forget that the bluetooth transmitter and receiver would take up additional space in the iPod and headphones, respectively

      This would also be much more likely to lock me into Apple's headphones, rather than buying a generic, better-quality set of headphones I can connect via a standard jack

      Others have talked about the compression issue, I won't rehash it here.

      The biggest thing though is that the headphone connecter and earbuds probably cost all of $2 for Apple. A BlueTooth setup would be significantly more

      I know that there is a geek tendency to use cool tecnologies just because they're there, but I don't think this is a good application of BlueTooth. Someone on Slashdot said a few days ago that Slashdotters tend to overestimate the public's appetite for their pet technologies. I think this is very valid. I just don't think there would be a market for this, given the tradeoffs.

      However, I could be wrong. Market an iPod-BlueTooth headphones set as an accessory, and we'll see. There's certainly a market for iPod accessories out there, if you're right about the desire to own such a thing, you could rake in the big bucks. However, I think the continued absence of just such a peripheral indicates that there's no real demand.

      --
      "Reality is merely an illusion, albeit a very persistent one " -Albert Einstein
  9. Love this part on Jobs' influence by Anonymous Coward · · Score: 5, Funny

    Knauss said Jobs' influence was sometimes idiosyncratic. For example, the iPod is louder than most MP3 players because Jobs is partly deaf, he said. "They drove the sound up so he could hear it," Knauss said

    That's why the iPod goes to 11!

  10. Honest Question by NYTrojan · · Score: 4, Interesting

    This is not meant to offend, I am really curious..

    Obviously the iPod is very popular, but for the life of me I don't see what makes it different from other mp3 players. For those of you who shelled out the big cash for this thing, what makes it so special? Why sets the iPod apart aside from slick marketing?

    1. Re:Honest Question by UserChrisCanter4 · · Score: 4, Insightful

      No offense taken.

      Size is important (gentlemen, start your double entendres); The iPod is physically small enough to put in your pants pocket comfortably. It doesn't sound like it's that much smaller than a Nomad Zen or Dell DJ or Archos Jukebox, but the in-person difference is astounding. Those other players would only fit in a pair of those ridiculously baggy jeans that hang below your ass.

      The UI on the player is great. Read some of the review about what it takes just to play a signle song on, for example, the DJ. Assorted menu navigation plus three or four clicks on the choose button, which is located, IIRC, obscurely on the side. Now, it can take a lot of menu navigaion to play a PARTICULAR song on the ipod, but one can start the music playing by basically mashing the center button until they hear it.

      iTunes: This is what brings it all together. It's what helps a lot of computer non-lits use the whole package quickly and easily. I wouldn't have a problem using a device that mounted and transferred as another drive, but a lot of people do. And iTunes treats the iPod as a synced device. Anything that has changed playlist or song-wise is instantly updated (over firewire, no less), making the whole process simple and easy.

  11. Sucess in marketing. by H8X55 · · Score: 4, Interesting

    A lot of techs i know have blown off the iPod and are currently using another device to provide portable storage and audio playback. The iRivers are incredibly popular amoung 'i.t. people'. I know a lot of folks rave on about Creative's products as well. I personally like the Neuros.

    From a tech standpoint the iPod lacks some functionality, or has too high a price point for many of us. But from marketing, fashion, and the MTV crowd it is the "it" thing to own. No one can predict these things though. "It" just happens. Like a $45 trucker hat.

  12. Deaf Guy Wanted For Music Listening by grunt107 · · Score: 4, Insightful

    Although Jobs' influence seems to have helped the iPod become the force it is, I find it odd that he would be so influential on the sonic quality - being that he is partially deaf. I am partially fat (oh, who am I kidding - "totally fat"), so I should not be a contact for bicycle seat design.

  13. Understandable by cubicledrone · · Score: 5, Insightful

    Business is relentlessly cynical. I would guess that the iPod was constantly ridiculed during development, and that there were numerous attempts (all driven by office politics, no doubt) to cancel the project.

    Nothing will work. Nothing will make money. Nobody wants to buy it. Nobody cares. Everything sucks. It's so hard to make money (announced in a $3 million conference room) It'll never work. What makes you think people will buy it? What makes you think you're qualified to work here? Blah blah blah.

    It's so predictable any more it's almost comedy. It is truly amazing that anything new is developed at all. Try taking a new product to a bank for a loan to manufacture it. I can hear the whining already. Every single word is predictable. After a while it becomes truly redundant and very difficult to listen to.

    Oh, what wonders have been lost to society for office politics and lack of capital.

    --
    Business isn't willing to pay for products, innovation and careers, so we get brands, mortgage commercials and layoffs.
  14. Slashdot Reader by awhelan · · Score: 4, Funny

    Knauss stayed on until near the end of the iPod's development, but quit shortly before it was released because he had no confidence it would be a success.

    He must have read all the slashdot comments saying it would fail.
    Yet another way slashdot can ruin your career.

  15. I agree with Taco by tunabomber · · Score: 5, Funny

    I mean just think of what the iPod COULD have been. Along with the lack of wireless, I was also pissed that Apple left out the following features:

    -The ability to create a Beowulf cluster of multiple iPods. Just imagine- a render farm on the go!
    -AltiVec Velocity Engine
    -Videoconferencing
    -floppy drive
    -alpha-channel transparency (c'mon this is APPLE we're talking about here!)
    -"eject" button- in the current iPod, you would have to drag the disk to the trash in order to eject it!
    -The ability to interface with ANY Swedish vibrator.
    -Support for Ogg Vorbis AND Ogg Theora.
    -Drivers for Linux/BSD/Hurd.
    -Gyroscopically-controlled 3D pointing device.
    -The ability to modulate subliminal messages into the music that will make me stop being so damn fat.
    -Support for both the NX (no-execute) AND Evil bits.

    WTF? Is that too much to ask!

    --

    pi = 3.141592653589793helpimtrappedinauniversefactory71 ...
    1. Re:I agree with Taco by g0at · · Score: 4, Funny

      You forgot about a right mouse button.

      -b