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We the Media

The Importance of writes "Tech columnist (for the San Jose Mercury News) Dan Gillmor is a journalist who gets it. You may not always agree with every detail of his reporting, but he clearly has a deep understanding of what is important and what is not in the technology world. And, because he is a trained writer, he knows how to explain it well. Of course, he'll probably end up most famous for what he doesn't know, as in his self-proclaimed mantra: "the readers know more than I do." In large part, his new book, We the Media: Grassroots Journalism by the People, for the People, is about what happens to journalism when technology reveals the truth of Gillmor's mantra." We the Media: Grassroots Journalism by the People, for the People author Dan Gillmor pages 299 publisher O'Reilly rating 9 reviewer The Importance Of ISBN 0596007337 summary The revolution in media and what it means for journalism.

The main focus of We the Media is the ongoing revolution in journalism, but it is much broader than that. It is about media and communication in general. It is a report in mid-2004 on many of the predictions that Marshall McLuhan made in the 1960s and 70s about how technology will change the way we communicate for good and ill.

It's actually somewhat difficult to write, precisely, what the book is about. Gillmor has taken a diverse range of subjects from technology, to politics, and law, from blogging to broadcast and spread spectrum, and combined them into a compelling and provocative narrative. The ideas come fast and furious, but Gillmor's writing talent keeps the reader on track. In fact, there are so many concepts discussed that there really is not enough room to summarize them all in this review.

Instead, it is probably easier to talk about who the book is for. Gillmor sets it out in his introduction: journalists, newsmakers and the people formerly known as "the audience."

Journalists

Very simply, We the Media should be required reading in journalism schools for students and professors. I'm serious. If you're a publisher, editor, or an actual breathing reporter, and you want to get up to speed on what is happening to your profession, you need to read this book.

Revolutionary shifts don't usually happen overnight, and the one in journalism that Gillmor describes didn't either. He briefly sketches a progression of changes from revolutionary era newspapers and pamphleteers to the increasing centralization of corporate media behemoths in the 20th century. However, there is a day he can point to when the latest shift became pretty obvious. That day was Sept 11, 2001. That was the day that personal media, through email lists and websites, became an important way for the story to get out.

Personally, I was at a public television conference in Wisconsin. Many of the attendees were journalists for local PBS affiliates. Connected to the net in the conference room, I was getting news through Slashdot because most of the major media websites were down, and the broadcast news was simply playing video of the attacks over and over. Soon, many of the other attendees were also checking Slashdot for links to and mirrors of the news gathered by Slashdot's readers. That may not seem like a big deal, but as Gillmor relates, similar things were taking place in many other net forums. The importance of these alternate news sites has continued (you're reading this aren't you?).

Because the whole book is about journalism, it is a bit hard to pick out more highlights, but Gillmor does begin his chapter on "Professional Journalists Joining the Conversation" with a Slashdot anecdote concerning Jane's Intelligence Review thanking the Slashdot community for pointing out the flaws in a proposed article on cyberterrorism back in 1999. Actually, much of what Gillmor is talking about is basically how journalists can be more like Jane's - working with and taking advantage of the fact that the audience knows more than the publication.

Newsmakers

If you are a politician, CEO or advisor to similar, you should probably read this book as well. In many ways, journalists are middlemen, connecting those making news with those who want to learn the news. One of the things technology is enabling is the ability of newsmakers to connect directly with their audience in many ways. Of course, as Gillmor documents, many businessmen and politicians don't really understand how to communicate through this new medium properly. Nevertheless, there are lessons that can be learned from the mistakes as well as some positive examples of those who've used new technologies successfully.

The People Formerly Known as "The Audience"

Basically, everybody who comments down below this review is participating in it. You're not simply an audience; you're co-authors of this review. What I'm writing here is only a starting point for the conversation. If you're interested in becoming a more active participant, in learning more about the role the once-passive, now-proactive audience is playing in creating, editing and filtering media, then you probably want to read this book too. We're all journalists now.

Free As in Speech (and Beer)

The book has an Attribution-NonCommercial-ShareAlike 2.0 Creative Commons license. The digital text isn't available on the web yet, but should be very soon. Expect a profusion of formats, audio versions, translations, and wikis to follow. One thought of mine is that classes of journalism students should be regularly given an assignment to keep the book up-to-date.

We the Media also has a weblog, which will be a good place to keep track of the book as it develops. Just because a book has been published doesn't mean it has finished changing.

You can purchase We the Media: Grassroots Journalism by the People, for the People from bn.com. Slashdot welcomes readers' book reviews. To see your own review here, carefully read the book review guidelines, then visit the submission page.

7 of 100 comments (clear)

  1. Now that would be an interesting change! by Anonymous Coward · · Score: 5, Interesting

    I studied Journalism in college, and I don't recall a single instance where we were taught to consider an audience with more education and experience than the reporter. Matter of fact, everything seemed to boil down to taking a complicated story and making it understandable by the average reader. It wasn't purposely arrogant, but you can imagine how the result would parallel condescension.

    That methodology worked better when I studied (in the 80's), but today's plastic surgery-riddled TV boneheads don't have a clue.

    1. Re:Now that would be an interesting change! by idiotnot · · Score: 4, Interesting

      But see, put on your analytical cap for a second, and consider the author. He writes about technical issues, but he's not one who develops in the field. In fact, I'd venture to say that his audience is quite narrow, being mainly restricted to the people who have an interest in the technology field.

      Ever read an agribusiness periodical? I often don't have a clue what they're talking about. Am I a proficient enough reporter to be able to grasp the issues after research, and write a story? You bet. But the farmer in the field, and the guy in the seed store would still know more than I do, and if I make a mistake, they'd nail me on it quickly.

      Your training, as most "journalism" (a term I despise, actually) programs do, focused on the mass-media side of things. The arrogance that exists, and you now see stems from the idea that the media is a) omniscent, and b) totally objective. Neither is true. Once you jettison those two dated notions, you can get down to real quality reporting. There is nothing wrong with admitting that you can't paint the full picture of a story with the information you have available. "Journalists" seem awfully reluctant to do that. So they reach and draw conclusions that can't be supported (gotta answer the "why" question, even if you don't know). If you do that too often, and your readers have a clue, you won't have a job very long.

  2. News source diversity is a good thing by grunt107 · · Score: 5, Interesting

    As long as opinion is not the dominating factor of the news item.

    All of the big media conglomerates seem to have an agenda to obtain/maintain viewership.

    Some go for a demographic (ie. - conservative or liberal). Some go for the sensational (Horrible tragedy narrowly averted by patriotic quadriplegic albinos).

    For those willing to sift through the personal biases, having a large source of new items is good to discern the actual facts more easily.

    Like the story a ways back on the eBay scammer who was also discovered to be fraudulently claiming death benefits (donations).

  3. Re:Crap is crap by oneishy · · Score: 3, Interesting

    Good point about reading a specific blog topic. There are a few people of whoom I read their articles (read:blog) regularly, but in general I could care less about blogs.

    I have made it a goal in my blog to actually write about relevant, or new information, code tips, projects, etc.... and not just random thoughts

    A few good guides for having a focused blog are : Paul Graham, Engadget and Brandon Purcell. Ok Pual's site is not really a blog, but a collection of articles.. but whats the diff? Those are the best types of blogs!

  4. Re:McLuhan wasn't exactly right. by zors · · Score: 5, Interesting

    You're both right, really. take for example the presidential debate (i think it was nixon and kennedy, not completely sure) which was the first to be broadcasted both on TV and Radio. Radio listeners thought nixon won, tv watchers thought kennedy did. So while the medium isnt the message per se, it can affect perception of the message, which is nearly the same.

  5. Computer writing != journalism by pyrotic · · Score: 4, Interesting

    IAAJ. I do features. I speak some Arabic, and another European language, get on well with most kinds of people, have an ability to live with uncertainty, and am getting used to judging when a situation becomes hairy. I've won a couple of awards in the US.

    How has blogging changed my life? Not one iota. Most information I still get face to face, or on the phone. Many of my sources are computer illiterate. If you want to know where the bodies are buried, go there. You never forget the smell. The one good thing I can say about the technical revolution is that I can post stories unedited on my own website, taking up as much space as I like.

  6. CafePress print-on-demand && legal questio by sleepingsquirrel · · Score: 2, Interesting
    Would it be legal for a person to submit the text to a print-on-demand publisher like CafePress and sell copies at cost ($0 profit)? Or would that not work, because CafePress is still making a buck on the deal? And how would that be any different than taking it down to Kinko's and telling them to print out a copy. The book is licensed under the Attribution-NonCommercial-ShareAlike 2.0 which states in section 4c that...
    You may not exercise any of the rights granted to You in Section 3 above in any manner that is primarily intended for or directed toward commercial advantage or private monetary compensation. The exchange of the Work for other copyrighted works by means of digital file-sharing or otherwise shall not be considered to be intended for or directed toward commercial advantage or private monetary compensation, provided there is no payment of any monetary compensation in connection with the exchange of copyrighted works.