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FTC Bars Popup Backdoor Ads
zanderredux was one of several readers to note that the FTC has banned backdoor popups. This is the result of the D Squared case that we've heard a bit about in the past. The case also restricted them from sending IM ads as well.
This would be a victory if it were legitimate businesses that used such tactics, but it tends to be the questionable individuals who use this the most, so it really won't have much impact, I'm afraid.
It gets even worse when you consider the fact that US law has little effect on operations from other countries. So...
"Everything you know is wrong. (And stupid.)"
Moderation Totals: Wrong=2, Stupid=3, Total=5.
It's not about government control, it's about recourse. Without laws allowing you (either you personally, your company, or society as a whole) to punish offenders, you are powerless.
Although marketers regard pop-ups as one of the most effective ways of advertising online, many surfers find them hugely annoying.
Hmmm, what's the word I'm thinking of... Oh yeah... DUH! What I cannot believe is that marketing people think that popups are effective advertising! The only way they have to measure effectiveness is by click-throughs. Of course, many of these pop-up ads are graphically designed to be so misleading (looking like a window within a window, or a dialog box) that the general public will click the ad accidentally while trying to close it. All these accidental clicks apparently add up to a "successful advertising campaign" in the eyes of a marketing bobblehead.
Now, these guys using the windows messenger service can pop up a window that IS a dialog/messagebox, no matter what browser you use. Doesn't even matter if the browser is running, as long as you're connected to the internet (and running Windows). I'm glad that they're getting slapped.
On a related note, I wonder if Microsoft considered turning off the windows messenger service by default for SP2? Not sure what kinds of apps that would break, but it seems like it would be benefical to the majority of home users.
Urge to post... fading... fading... RISING!... fading... fading... gone.
er, no. RTFA. these guys were actually caught, put in court, found guilty, ordered to stop (and have), and will be monitored for the next 5 years.
this single ruling has had a huge effect already.
Free speech doesn't allow you to run protection rackets, so why this? It's the same thing, if you think about it: sending popups with a promise to stop if you're paid. The only differences are in degree and scale.
Not that this is going to do anything to prevent people from sending backdoor popups; nothing ever does. However, it does allow people to drop the hammer on those who continue this practice.