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Writing Software for Worldwide Distribution Proves Difficult

lupa1420 writes "Insensitive computer programmers with little knowledge of geography have cost the giant Microsoft company hundreds of millions of dollars in lost business and led hapless company employees to be arrested by offended governments."

15 of 1,391 comments (clear)

  1. Most of these aren't geographic errors... by Anonymous Coward · · Score: 5, Insightful

    ...they're failure to keep up with global geopolitical madness.

    1. Re:Most of these aren't geographic errors... by Lemmy+Caution · · Score: 5, Insightful

      You're right. I'm all for any reasonable and vicious mockery of the failures of the US educational (lack of a) system, but the violations detailed in the (uncharacteristically poorly written) Guardian article are really of a different sort. I mean, my Spanish is fluent, and I had no idea that hembra means bitch in Nicaragua.

      Also, one of the major errors - the inclusion of a chant of verses from the Koran in Kakuto Chojin - was made by Japanese developers.

      The article illustrates the value, more than anything, of hiring consultants for each and every country into which you intend to market a product.

  2. Lame article by jandrese · · Score: 5, Insightful

    Most of the examples listed were problems that cropped up due to political reasons, not due to a lack of geography knowledge. No matter how you draw a map, where you place Kashmir is going to offend someone. The West Bank and the Gaza Strip are going to be contenious no matter where you place them. Microsoft did the only reasonable thing, they drew the maps to the favor of the richer countries (the ones that buy their software). Sorry Pakistan, no disputed territories for you.

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  3. Oh come on by AKAImBatman · · Score: 5, Insightful

    From the article, it seems that Microsoft programmers have gotten in trouble because... wait for it... THEY READ A MAP. That's right, THEY READ A MAP. The results of their map reading have lead them into several political situations that there was little possibility of them being aware of. (Talk to the ***holes who make this stuff illegal and ARREST foreigners for READING A MAP.)

    Americans may have a poor understanding of Geography, but I don't really see that being an issue in this case. All Microsoft could have done is more thoroughly research the area.

  4. Not Just MS by cecille · · Score: 5, Insightful

    As much as we'd all like to think that this is just a case of MS screwing up again, I'm pretty sure this isn't just an MS problem. Besides, the article talks not just about simple geography, but of mistakes made about highly disputed geographic regions. There are a few in there where microsoft could have gone either way and still offended someone. Granted, stuff like that should have been checked, but the mistakes really aren't as simple as the post makes them out to be.

    --
    ...no two people are not on fire.
  5. Not too sure about this.... by jaguarxse · · Score: 5, Insightful

    Although something rings true in this about many USA citizens not having a 'global' view (World Series Baseball, World Wide Wrestling....erm, I don't think these are worldwide sports actually!), many of the points in this article would not be known without some pretty thorough investigation of political/geographical interests.

  6. Re:Insular US by Scoria · · Score: 5, Insightful

    There are over 30,000,000 functional illiterates here in the United States. 29,302,757 represents 10% of our population, rendering that a staggering figure.

    And because it has been widely speculated that they are more responsive to advertising than any other demographic, the networks are probably catering to them.

    --
    Do you like German cars?
  7. After reading this article... by numbski · · Score: 5, Insightful

    ...I'm going to rant. :P

    Usually, I'm an american that makes every effort to be understanding of cultures different than my own, and to try to understand why it is that the US is frowned upon by other cultures. We have a foreign exchange intern here from Europe right now, and we've had long conversations about why and how americans take their relative wealth for granted (even our citizens on welfare tend to be wealthier than many in smaller european countries!)

    But this...this isn't a lack of sensitivity on Microsoft's part. It's a lack of toleration on the part of other cultures. Knowing full-well that this software was written by programmers of another culture, there should be a degree of toleration and patience that goes along with the process. Make the developer aware of the issue and give them a chance to fix it.

    Honestly, if someone in another culture (India perhaps?) that wasn't sufficiently versed in US geography made a map that, oh...I don't know, put St. Louis in Illinois rather than Missouri, or show the Arch crossing the Mississippi River or something equally stupid, I suppose some might be offended (I can think of other, more controversial examples...), but more than likely we'd give them the chance to fix it first.

    Americans may be stuck up, take a WHOLE lot of freedoms for granted, have lots of money, and think too highly of themselves at times to bother learning about other cultures, but I'll give you one thing:

    Even some of the most annoying pricks I know seem to be more tolerant than some other cultures are to the average Joe. How pathetic is that?

    --

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  8. Re:Specific Ocean? by BrianRoach · · Score: 5, Insightful

    So while that's not as extreme as not knowing where the Pacific Ocean is... Americans aren't the only geographically-challenged people out there.

    There's only two oceans that lap up against US shores ... you'd think, perhaps, the names wouldn't be alien to the average US citizen.

    Beyond that ... I'm also from Ohio. I wouldn't expect anyone outside the US to know where it is :)

    Most Euro countries aren't 3000 x 1500 miles in size, made up of 48 separate states. Can you point out something other than London on a map of England? It's only the size of VA.

    - Roach

  9. Axe to grind? by Shoten · · Score: 5, Insightful

    The writer talks about how the average person has trouble with minor challenges in geography (true enough), but then goes on to talk about Microsoft programmers:

    1, Not knowing where Jammu-Kashmir is, exactly, and not knowing that Indian law prohibits considering it part of anything but India. (Never mind that the law has its own counterpart in Pakistan; you can't avoid breaking the law on this one.)

    2, In a similar vein, having to offend Kurds so as not to offend the Turks with regard to the depiction of Kurdistan.

    3, Offending the Saudis by showing churches turned into mosques by invading Muslim armies...never mind that the exact opposite happens when a Christian army takes over a mosque in the game.

    4, Didn't know that "woman" in one dialect of Spanish means "bitch" in another.

    None of these things seem to me to be so hard to imagine. Do Nicaraguans know that the word "cracker" can be used as a racist term here? Do Indians know that the Argentines go completely apeshit when you refer to the Faulkand Islands as such, rather than by their preferred name for them? And his assertion that Microsoft leaves their employees facing arrest in other countries seems baseless; he didn't mention a single instance. The worst he came up with was "questioned," and that was for calling Taiwan by it's real name. It's not Microsoft's fault that China has a wild hair up their ass over that one, either.

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  10. Re:Specific Ocean? by BrianRoach · · Score: 5, Insightful


    No ... it means that a foreign citizen that can point out geographic points in a country 4000 miles away and 50 times the size of the one they live in is slighly more enlightened that the dolt who can't tell you what ocean laps up against the shore of the one he lives in.

    Beyond that, what incentive would someone in Germany have to know where Ohio is? Being from Ohio, I can state with some authority that there is little, if any.

    Unless you have a specific reason for knowing ... basic world geography is probably all you can be expected to know. The world is a big place. I can point out most large Euro nations on a map, and probably know the capitals (and generally where they are). THe only knowledge I have beyond that is from travelling.

    But I sure as hell know where all 50 states are, and the major bodies of water in my own country.

    - Roach

  11. fall forever, Pacific Ocean where? by spoonyfork · · Score: 5, Insightful

    A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom

    I've been to some mosques that were converted from churches after wars. I even have pictures. This happened. I could understand how some Christians could get a little miffed. Could someone explain how it is offensive to Muslims?

    Also, the geography "mistakes" in the article appear to be more policitical in nature than some developer not knowing where the Pacific Ocean is. Would I expect some developer in China to know about the controverial border between Michigan and Ohio that led to the Toldeo (Ohio) War?

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  12. Re:Of course not! by jc42 · · Score: 5, Insightful

    [C]an you imagine the rucus it would cause in this country if they were chanting, say, a Latin mass?

    So what country are you in? I'm in the US, where most of the citizens wouldn't recognize a Latin mass. The largest single religious group is Catholics, and most of them wouldn't even recognize the Latin words to the mass.

    There's an old joke in the US, that if English was good enough for Jesus, it's good enough for me.

    (Part of the joke is that most religious Americans wouldn't understand that it's a joke.)

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  13. Missing the point by EdMcMan · · Score: 5, Insightful

    It is not the programmer's responsibility to be aware of these things. Public relations people should be there to supply them with information as well as check products before they are done. Programmers are paid to program, not be familiar with customs of other countries.

  14. Re:The whole idea is crazy by Madcapjack · · Score: 5, Insightful
    I agree with you. However, half of the disputes with Microsoft were over nationalist sensitivities (not cultural sensitivity)- not recognizing a Kurdistan is important to the Turkish government, and Turkey has a number of policies to the effect, even going so far (I believe) to ban the Kurdish language. Pakistan and India fighting over that land- if India were not a bigger market than Pakistan then Microsoft would have bent to the Pakistani side of the dispute-

    None of us like companies to become political agents in the world- but just doing business in certain parts of the world makes political statements- even if self-serving ones.