Slashdot Mirror


Writing Software for Worldwide Distribution Proves Difficult

lupa1420 writes "Insensitive computer programmers with little knowledge of geography have cost the giant Microsoft company hundreds of millions of dollars in lost business and led hapless company employees to be arrested by offended governments."

33 of 1,391 comments (clear)

  1. Specific Ocean? by American+AC+in+Paris · · Score: 5, Funny
    From TFA:

    The annual National Geographic Survey had thrown up the sad fact that only 23 out of 56 young Americans knew the whereabouts of the Pacific Ocean

    Oh, cry me a river--like the Pacific Ocean is some big, important thing. I mean, you need to drive all the way to Sweden just to see it!

    --

    Obliteracy: Words with explosions

    1. Re:Specific Ocean? by Nos. · · Score: 5, Funny

      As a Canadian, I've talked to many folks from the states over the Internet and trying to describe to them where I live is sometimes very difficult. One of the ones that I thought would work was saying I live about 80 miles north of the border between North Dakota and Montana. However, a lot of people still had no idea where I was talking about, and these are people who live in the USA!

    2. Re:Specific Ocean? by BrianRoach · · Score: 5, Insightful

      So while that's not as extreme as not knowing where the Pacific Ocean is... Americans aren't the only geographically-challenged people out there.

      There's only two oceans that lap up against US shores ... you'd think, perhaps, the names wouldn't be alien to the average US citizen.

      Beyond that ... I'm also from Ohio. I wouldn't expect anyone outside the US to know where it is :)

      Most Euro countries aren't 3000 x 1500 miles in size, made up of 48 separate states. Can you point out something other than London on a map of England? It's only the size of VA.

      - Roach

    3. Re:Specific Ocean? by vida · · Score: 5, Funny

      A worldwide survey was conducted by the UN. The only question asked was:"Would you please give your honest opinion about solutions to the food shortage in the rest of the world?"

      The survey was a huge failure...

      In Africa they didn't know what "food" meant

      In Eastern Europe they didn't know what "honest" meant.

      In Western Europe they didn't know what "shortage" meant

      In China they didn't know what "opinion" meant.

      In the Middle East they didn't know what "solution" meant.

      In South America they didn't know what "please" meant.

      And in the USA they didn't know what "the rest of the world" meant

    4. Re:Specific Ocean? by BrianRoach · · Score: 5, Insightful


      No ... it means that a foreign citizen that can point out geographic points in a country 4000 miles away and 50 times the size of the one they live in is slighly more enlightened that the dolt who can't tell you what ocean laps up against the shore of the one he lives in.

      Beyond that, what incentive would someone in Germany have to know where Ohio is? Being from Ohio, I can state with some authority that there is little, if any.

      Unless you have a specific reason for knowing ... basic world geography is probably all you can be expected to know. The world is a big place. I can point out most large Euro nations on a map, and probably know the capitals (and generally where they are). THe only knowledge I have beyond that is from travelling.

      But I sure as hell know where all 50 states are, and the major bodies of water in my own country.

      - Roach

    5. Re:Specific Ocean? by Brandybuck · · Score: 5, Informative

      Why do people keep bringing up this misleading survey? Actually the survey isn't misleading, Just NetGeo's doom and gloom donation-seeking summary. Let me do a tiny bit to set the record straight.

      Yes, American school kids are largely ignorant of geography. But the survey also points out the gross ignorance of students in other nations. Reporters and pundits tend to forget this in their zeal to portray the US as a bunch of nincompoops. It is a good thing that this geographical ignorance in the US is highlighted, because it means that we can now move to correct the problem. But it does not imply that other nations are let off the hook!

      This was a survey done by a US organization for a US audience. Then the US media reported about are dumb kids. Then the non-US media came along and quoted the US media, and suddenly the whole world is awed at the stupidity of US schoolchildren.

      But if you look at the actual results, or merely read a bit further down in the summary, you'll find a slightly different story. That's what's not being reported: the US is not alone in its geographical ignorance!

      Some choice quotes: "Others outside the U.S., most notably young adults in Mexico, also struggled with basic geography facts. Young people in Canada and Great Britain fared almost as poorly as those in the U.S.".

      Or how about, "Young adults worldwide are not markedly more literate about geography than the Americans. On average, fewer than 25% of young people worldwide could locate Israel on the map. Only about 20% could identify hotspots like Afghanistan, Iran, and Iraq", and "In France, 24% did not know that that their own country was a nuclear nation."

      It doesn't bother me that the world is picking the US for getting a "D" in geography. What bothers me is that the world thinks getting a "C-" in the same class is a resounding success!

      --
      Don't blame me, I didn't vote for either of them!
  2. ob simpsons by Anonymous Coward · · Score: 5, Funny

    "Marge, anyone could miss Canada. All tucked away down there."

  3. Most of these aren't geographic errors... by Anonymous Coward · · Score: 5, Insightful

    ...they're failure to keep up with global geopolitical madness.

    1. Re:Most of these aren't geographic errors... by Lemmy+Caution · · Score: 5, Insightful

      You're right. I'm all for any reasonable and vicious mockery of the failures of the US educational (lack of a) system, but the violations detailed in the (uncharacteristically poorly written) Guardian article are really of a different sort. I mean, my Spanish is fluent, and I had no idea that hembra means bitch in Nicaragua.

      Also, one of the major errors - the inclusion of a chant of verses from the Koran in Kakuto Chojin - was made by Japanese developers.

      The article illustrates the value, more than anything, of hiring consultants for each and every country into which you intend to market a product.

  4. Lame article by jandrese · · Score: 5, Insightful

    Most of the examples listed were problems that cropped up due to political reasons, not due to a lack of geography knowledge. No matter how you draw a map, where you place Kashmir is going to offend someone. The West Bank and the Gaza Strip are going to be contenious no matter where you place them. Microsoft did the only reasonable thing, they drew the maps to the favor of the richer countries (the ones that buy their software). Sorry Pakistan, no disputed territories for you.

    --

    I read the internet for the articles.
  5. Oh come on by AKAImBatman · · Score: 5, Insightful

    From the article, it seems that Microsoft programmers have gotten in trouble because... wait for it... THEY READ A MAP. That's right, THEY READ A MAP. The results of their map reading have lead them into several political situations that there was little possibility of them being aware of. (Talk to the ***holes who make this stuff illegal and ARREST foreigners for READING A MAP.)

    Americans may have a poor understanding of Geography, but I don't really see that being an issue in this case. All Microsoft could have done is more thoroughly research the area.

  6. Other items which caused offence by dwalsh · · Score: 5, Funny

    Pacific islanders objected to the label "Here be Dragons!".

    Several Arab countries resented being called either "Oil" or "Just terrorists".

    Several former Soviet Bloc and Warsaw Pact countries objected to the name of their countries being followed by "(or whatever they are calling themselves this week)."

    --
    ${YEAR+1} is going to be the year of Linux on the desktop!
  7. Not Just MS by cecille · · Score: 5, Insightful

    As much as we'd all like to think that this is just a case of MS screwing up again, I'm pretty sure this isn't just an MS problem. Besides, the article talks not just about simple geography, but of mistakes made about highly disputed geographic regions. There are a few in there where microsoft could have gone either way and still offended someone. Granted, stuff like that should have been checked, but the mistakes really aren't as simple as the post makes them out to be.

    --
    ...no two people are not on fire.
  8. Re:not exclusive by slackerboy · · Score: 5, Funny

    It's not like MS specifically hires programmers who have no clue where the Pacific Ocean is.

    I hope not. Especially since Seattle is essentially on the Pacific Ocean.!

    --
    Things to do today: See list of things to do yesterday
  9. Not too sure about this.... by jaguarxse · · Score: 5, Insightful

    Although something rings true in this about many USA citizens not having a 'global' view (World Series Baseball, World Wide Wrestling....erm, I don't think these are worldwide sports actually!), many of the points in this article would not be known without some pretty thorough investigation of political/geographical interests.

  10. Re:Insular US by Scoria · · Score: 5, Insightful

    There are over 30,000,000 functional illiterates here in the United States. 29,302,757 represents 10% of our population, rendering that a staggering figure.

    And because it has been widely speculated that they are more responsive to advertising than any other demographic, the networks are probably catering to them.

    --
    Do you like German cars?
  11. After reading this article... by numbski · · Score: 5, Insightful

    ...I'm going to rant. :P

    Usually, I'm an american that makes every effort to be understanding of cultures different than my own, and to try to understand why it is that the US is frowned upon by other cultures. We have a foreign exchange intern here from Europe right now, and we've had long conversations about why and how americans take their relative wealth for granted (even our citizens on welfare tend to be wealthier than many in smaller european countries!)

    But this...this isn't a lack of sensitivity on Microsoft's part. It's a lack of toleration on the part of other cultures. Knowing full-well that this software was written by programmers of another culture, there should be a degree of toleration and patience that goes along with the process. Make the developer aware of the issue and give them a chance to fix it.

    Honestly, if someone in another culture (India perhaps?) that wasn't sufficiently versed in US geography made a map that, oh...I don't know, put St. Louis in Illinois rather than Missouri, or show the Arch crossing the Mississippi River or something equally stupid, I suppose some might be offended (I can think of other, more controversial examples...), but more than likely we'd give them the chance to fix it first.

    Americans may be stuck up, take a WHOLE lot of freedoms for granted, have lots of money, and think too highly of themselves at times to bother learning about other cultures, but I'll give you one thing:

    Even some of the most annoying pricks I know seem to be more tolerant than some other cultures are to the average Joe. How pathetic is that?

    --

    Karma: Chameleon (mostly due to the fact that you come and go).

  12. Re:Insular US by Anonymous Coward · · Score: 5, Funny

    There are over 30,000,000 functional illiterates here in the United States. 29,302,757 represents 10% of our population, rendering that a staggering figure.

    Yes and one of them is your President!

  13. Re:Insular US by Scoria · · Score: 5, Funny

    Yes and one of them is your President!

    "To the C students, I say, 'You too can be president of the United States.'" - George W. Bush, 2001

    --
    Do you like German cars?
  14. Oh that's great! by Pandion · · Score: 5, Funny

    A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom

    *cough*hagia sophia*cough*

  15. And what about slashdot? by hsoft · · Score: 5, Funny

    Here in Canada, we consider this color as "puke yellow", not "IT color". What a geographical mistake!

    I will not stop until the color changes!

    --
    perception is reality
  16. Negative Article by guinsu · · Score: 5, Informative

    The article made it out to be very negative to Microsoft, when in fact most of the problems seemed to be government pissing matches. A few examples include refering to the "Republic of Tawain", which everyone but China recognizes, or making mention of the disputed Kashmir region, which 3 different countries seem to believe belongs to them.

    Notice that the fix for these problems wasn't to fix the map in windows, but to remove it entirely. That shows that it wasn't an "error in geography" on MS's part but that you can't get 2 governments to agree on geography and Microsoft was stuck in the middle.

  17. Re:obligatory simpson quote. by kbmccarty · · Score: 5, Interesting

    in true slashdot bashing style. Haha!
    i kinda wonder if linux offends accidentally or not tho.

    Actually, the well-known Debian developer Herbert Xu resigned recently due to being offended by project members discussing (in the context of the new Debian installer) whether or not to refer to Taiwan as "Taiwan, Province of China" as it is officially designated in ISO 3166.

    So this sort of problem is certainly not restricted to commercial or proprietary software.

    --
    - Kevin B. McCarty
  18. Axe to grind? by Shoten · · Score: 5, Insightful

    The writer talks about how the average person has trouble with minor challenges in geography (true enough), but then goes on to talk about Microsoft programmers:

    1, Not knowing where Jammu-Kashmir is, exactly, and not knowing that Indian law prohibits considering it part of anything but India. (Never mind that the law has its own counterpart in Pakistan; you can't avoid breaking the law on this one.)

    2, In a similar vein, having to offend Kurds so as not to offend the Turks with regard to the depiction of Kurdistan.

    3, Offending the Saudis by showing churches turned into mosques by invading Muslim armies...never mind that the exact opposite happens when a Christian army takes over a mosque in the game.

    4, Didn't know that "woman" in one dialect of Spanish means "bitch" in another.

    None of these things seem to me to be so hard to imagine. Do Nicaraguans know that the word "cracker" can be used as a racist term here? Do Indians know that the Argentines go completely apeshit when you refer to the Faulkand Islands as such, rather than by their preferred name for them? And his assertion that Microsoft leaves their employees facing arrest in other countries seems baseless; he didn't mention a single instance. The worst he came up with was "questioned," and that was for calling Taiwan by it's real name. It's not Microsoft's fault that China has a wild hair up their ass over that one, either.

    --

    For your security, this post has been encrypted with ROT-13, twice.
  19. Re:Of course not! by Dogtanian · · Score: 5, Informative

    One of my wife's favorite stories is about Chevrolet being puzzled that their Nova wasn't selling in South America, until they realized that in some of the local languages the name means "won't go".

    I'm going to be a git and spoil this one; click here to see an analysis of this urban legend.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  20. Churches to Mosques? by Zarkonnen · · Score: 5, Informative

    "A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom."

    Just as a minor, semi-offtopic comment: Um, wasn't that precisely what happened to the Hagia Sofia? You can still see the faint traces of the crosses that were removed when the whole thing was turned into a Mosque. So even if turning churches into mosques wasn't normal practice, it did happen. To quote from a website about the Hagia Sophia:

    "On Tuesday, May 29, 1453, Sultan Mehmet the Conqueror entered the vanquished city late in the afternoon and rode to Hagia Sophia. He was amazed at its beauty and decided to convert the Cathedral into his imperial mosque."

    (Disclaimer: No, I'm not trying to be inflammatory about religion, I'm just making a historical point.)

  21. Re:Of course not! by LaCosaNostradamus · · Score: 5, Interesting

    Once people decided that the spin axis itself would be vertical, then N or S being up was a coin flip. In that sense, it was arbitrary, but one or the other had to be chosen; hence, not arbitrary, but inevitable.

    But let's say further that you were a globe-maker from the 1800s. Since we have gravity, hence mounts, and simple mounts at that, then your globes had to have a set orientation when placed in a room. Which way up would you have chosen? Yes, that's right, North ... so that all the important geography (as far as your European heritage would be concerned) would be clearly seen from the room light falling from above.

    One thing which mystifies me is why the spin axis was chosen to be vertical. If the axis were horizontal, the light used in illuminating rooms would fall on the globe as the sun's rays do ... essentially perpendicular to the equator. There must be some sort of uppedness bias when reading a round object; perhaps linked to the orientation of ancient scrolls.

    --
    [You have a stable society when some nut guns down a schoolyard and the law doesn't change.]
  22. fall forever, Pacific Ocean where? by spoonyfork · · Score: 5, Insightful

    A game called Age of Empires 2 offended the Saudi Arabian authorities because it showed victorious Muslim armies turning churches into mosques. The game was withdrawn from sale in the kingdom

    I've been to some mosques that were converted from churches after wars. I even have pictures. This happened. I could understand how some Christians could get a little miffed. Could someone explain how it is offensive to Muslims?

    Also, the geography "mistakes" in the article appear to be more policitical in nature than some developer not knowing where the Pacific Ocean is. Would I expect some developer in China to know about the controverial border between Michigan and Ohio that led to the Toldeo (Ohio) War?

    --
    Speak truth to power.
  23. Re:Of course not! by jc42 · · Score: 5, Insightful

    [C]an you imagine the rucus it would cause in this country if they were chanting, say, a Latin mass?

    So what country are you in? I'm in the US, where most of the citizens wouldn't recognize a Latin mass. The largest single religious group is Catholics, and most of them wouldn't even recognize the Latin words to the mass.

    There's an old joke in the US, that if English was good enough for Jesus, it's good enough for me.

    (Part of the joke is that most religious Americans wouldn't understand that it's a joke.)

    --
    Those who do study history are doomed to stand helplessly by while everyone else repeats it.
  24. Missing the point by EdMcMan · · Score: 5, Insightful

    It is not the programmer's responsibility to be aware of these things. Public relations people should be there to supply them with information as well as check products before they are done. Programmers are paid to program, not be familiar with customs of other countries.

  25. Re:Of course not! by Anonymous Coward · · Score: 5, Funny
    Or how about the Toyota MR2. The french read that as Emm Er deux, which sounds a bit like merde, which is french for a word that probably won't get past slashdot's naughty words filter.
    Holy shit, when did slashdot add a fucking naughty word filter?
  26. Re:The whole idea is crazy by Madcapjack · · Score: 5, Insightful
    I agree with you. However, half of the disputes with Microsoft were over nationalist sensitivities (not cultural sensitivity)- not recognizing a Kurdistan is important to the Turkish government, and Turkey has a number of policies to the effect, even going so far (I believe) to ban the Kurdish language. Pakistan and India fighting over that land- if India were not a bigger market than Pakistan then Microsoft would have bent to the Pakistani side of the dispute-

    None of us like companies to become political agents in the world- but just doing business in certain parts of the world makes political statements- even if self-serving ones.

  27. Re:The whole idea is crazy by ChrisGuest · · Score: 5, Funny

    A few years ago I met a seemingly worldly American in Australia (while the country was engaged in constitutional debate over getting rid of a foreign monarchy). He eanestly asked me, "Do you think Democracy would work here?"