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Is Tableau The Next Google?

Roland Piquepaille writes "At least, the founders of Tableau Software, a small company established in 2003 and based in Seattle, come from Stanford University, where they worked down the hall with Google founders Larry Page and Sergey Brin back in 1997. In 'Tableau making name for itself,' the Seattle Post-Intelligencer writes that Tableau intends to make structured databases easy to use the way Google did with unstructured data. So the company is turning databases into easy-to-generate graphics. Tableau doesn't say who are its customers, but claims that it has more than 100 installations and that it's already profitable. This graphical data mining tool runs on desktops and costs $1,000 per user for a standard edition and $1,600 per user for a professional version. Will this company be successful and become another Google? Read more and decide after looking at an example of database drilling."

29 of 264 comments (clear)

  1. Killer app? by yebb · · Score: 4, Insightful

    Only until Microsoft includes this feature into Excel. Seriously, it seems like a glorified Graphing feature.

    Certainly not something that can be used by hundreds of millions of internet users.

    1. Re:Killer app? by Gorobei · · Score: 3, Insightful

      1) The ability to highlight the area of a graph and paste it into a spreadsheet and having it show up as real data, not graphics.

      Not a real killer app - we've had data mining / visualization / slice 'n' dice packages for over twenty years now. Sadly, none of them ever expand beyond a niche market because:

      1) Most users can't interpret 2-D data (other than simple time series and quartile-type histograms.) Many people can't even interpret 2-D data (ask a person to explain a graph of unemployment claims data and you will be unpleasantly surprised.)

      2) Most firms that examine complex, high-dimensional data (e.g. insurance companies, wall-street banks, economic think-tanks,) already have seriously sophisticated, domain-tailored tools. Wow, end-of-summer sales of pencils are up in sales district X - I wonder why? You don't think Staples already has some tools for correlation for back-to-school student buying with store-sales figures? Executives will greet this tool with a big yawn.

  2. Incoherence by Anonymous Coward · · Score: 5, Insightful

    This news posting is so technically incoherent as to be really quite pointless beyond corporate advertising.

    Unstructured data? What are you talking about? Data is by definition structured! This tool just looks like yet another OLAP tool, which have been around for awhile now.

    How does this compare to google in any way other than that they are both companies that use computers? Total incoherence.

    1. Re:Incoherence by jdray · · Score: 3, Insightful
      Data is by definition structured!

      data (used with a sing. or pl. verb)

      Factual information, especially information organized for analysis or used to reason or make decisions.

      Computer Science. Numerical or other information represented in a form suitable for processing by computer.

      Values derived from scientific experiments.

      Plural of datum.

      Um... No it's not.

      --
      The Spoon
      Updated 6/28/2011
    2. Re:Incoherence by falsifian · · Score: 2, Insightful

      It's an hourly log of the number of minutes I waste on slashdot...
      01010 = 10
      01000 = 8
      01101 = 13
      00100 = 4
      ...

      Seriously, though, what is the general name for a string of symbols if it isn't data? Is "random data" an oxymoron?

      Reading a few other threads close to this one, the answer seems to be an undistinct "yes! no! yes! no!...", so I guess it's a matter of opinion.

      I sometimes use the word in ways similar to "copy the data from my hard disk" or "generate pseudorandom data" or "data transfer rate of 10Gbps". Unless I am relatively unique in this usage, I conclude that for many people, "any string of symbols" or at least "any string of symbols readable by a computer or human" is at least one possible definition for data.

      Reading dictionary entries, I see a lot of references to phrases like "factual information" or "basis for reasoning" in dictionary entries on the subject, so maybe my interpretation is wrong as far as most dictionaries are concerned. But what are dictionaries for, except to reflect the common language, including new words like the vorb "google"?

      As I said, opinions seem to be divided on the subject, so I guess I'll just leave it at that. I'd be interested to hear replacements for the word data in the phrases I mentioned above, or arguments that what I'm referring to actually has meaning or "structure".

      --
      Each language has its purpose, however humble. -- The Tao of Programming
    3. Re:Incoherence by gwernol · · Score: 2, Insightful

      However consider that the content in a big text field still has structure. If it is text data it is comprised of paragraphs, words, sentences, letters, etc. -- the structure is there just slightly more difficult for computers to work out.

      Does 'common usage' trump the 'actual' definition here (e.g. structured vs. unstructured)?

      I wish it didn't. Personally, as one in the DBMS field, I would much rather prefer people not use unstructured incorrectly (as 'common usage' does): technically "unstructured data" is an oxymoron. Data has structure otherwise it is not data (just random noise?).


      Obviously at some level you are correct. But by your definition almost everything has structure, so its power as a term is reduced to almost nothing.

      Structure is, like semantics, context dependent. In fact a useful definition of "structure" is: the organizing principle recognized by a particular mechanism. What is structure to one mechanism is meaningless "noise" to another. So although natural language text has a lot of structure to a person, it has no structure to a SQL database, while binary files are stuffed full of stucture for the appropriate software but remain meaningless to humans.

      In fact to most software, natural language text that seems so rich in structure to you is something that cannot be manipulated - it can merely be stored and retrieved. Again, going back to databases, text blobs are just that: unstructured blocks of "noise" unless the database supports a text search engine, for example the SQL Server Full Text Engine.

      When you are speaking in the context of software - which we are - it is useful to distinguish between structured data: that which is already in a structure our software can manipulate and unstructured data: that which requires separate parsing in order to manipulate.

      --
      Sailing over the event horizon
    4. Re:Incoherence by c4miles · · Score: 2, Insightful

      Actually, I prefer to think of data as unstructured until it is given a structure (context). At that point, it becomes information.

      Data + Context => Information
      Information + Comprehension => Knowledge
      Knowledge + Experience => Intelligence
      Intelligence + Intuition => Wisdom

  3. I doubt it... by Number_1_Bigg$ · · Score: 5, Insightful

    They won't be another Google because Google made something that everyone on the internet uses, while Tableau makes something useful for only a small group of businesses. Plus it's not free as in beer.

    Unless I'm missing something...

    1. Re:I doubt it... by jdray · · Score: 5, Insightful

      I don't think you're missing anything. The only things these guys have in common with Google are a) they made a small leap in technology with an existing paradigm, and b) they used to work down the hall from the Google founders.

      AFAIK, Google only cleaned up the look of web searching and started inserting search-specific ads into results pages. Not rocket science, just a good idea. It turned out that they had the right recipie, and they're on top for the foreseeable future.

      But, then, maybe I'm just a curmudgeon...

      --
      The Spoon
      Updated 6/28/2011
    2. Re:I doubt it... by jafac · · Score: 2, Insightful

      Yeah. They're not the next Google. Maybe the next Brio. Or Crystal Reports.

      --

      These are my friends, See how they glisten. See this one shine, how he smiles in the light.
  4. just like before the crash by Anonymous Coward · · Score: 3, Insightful

    Claims to have hundreds of customers... The best product. I've heard it thousands of times before... keep the hype machine going, and the stock price rising...

  5. another advertorial... by Anonymous Coward · · Score: 2, Insightful

    this looks more like cnet every day, lol

  6. The "Next Google?" by imag0 · · Score: 5, Insightful

    This graphical data mining tool runs on desktops and costs $1,000 per user for a standard edition and $1,600 per user for a professional version. Will this company be successful and become another Google?

    Let's see:

    One has a kick ass interface and is free.
    One runs on windows and cost over 1K per user

    One is geek friendly and intelligent.
    One is utterly, utterly unknown.

    One has "Do No Evil" all over their offices
    One astroturfs Slashdot for a news story

    Dunno guys. I think it's a wash.

  7. buzzwords! by Anonymous Coward · · Score: 2, Insightful

    Damn, this really doesn't seem to have that much to do with Google. Can we stop using them as a buzzword? I'm sure we're all sick of this.

    Maybe it's just my age, but every great product I've seen has not been hyped like this. It just discredits Google in my opinion, even though it's not really their fault.

  8. Not another google. by daver_au · · Score: 5, Insightful

    I use google many times a day. I can't see this graphing tool becoming as ubiqituous as Google. I can't see that company name entering the English language as a verb like google.

    Can you pay to get your story on Slashdot these days? This seems more like advertising. It certainly isn't interesting news.

  9. Another one... by Duncan3 · · Score: 2, Insightful

    Hrm, I can think of a handful of similar apps, it's hardly even nerd news.

    How much for a front page posting? Seems like many stories these days are just ads.

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    1. Re:Another one... by LiquidCoooled · · Score: 2, Insightful

      Duncan,

      I think slash and the majority of other places are suffering from news shortages. Not much SCO stuff going around, MS has been done to death, and all people seem to be coming out with are press releases.

      If you've got an interesting story for us all, by all means submit it.

      Please dont sit around bitching about it, we are meant to have the Open Source ethos.

      The quality of the front page is related to the quality of the submissions - shit in, shit out.

      We all need to go hunt down some gems of stories and get them posted.

      --
      liqbase :: faster than paper
  10. Smells like 1999... by BTWR · · Score: 2, Insightful
    Remember when every company was "The Next google/amazon/ebay/yahoo?" This may very well be a sucessful company, but it is nearly impossible to predict this at such an early age.

    If you were to have predicted in 1997 that ANY ONE company would be worth billions, you'd be smart, but to have predicted that COMPANY X would be worth billions, you'd be genius...

  11. Close, but no cigar by fastdecade · · Score: 2, Insightful

    I've never heard of them and htey've got their own domain already? No http://stanford.edu/users/jerry/? No http://google.stanford.edu? If these guys want it big-time, they should earn their keep on stanford.edu - go for http://morpheus.cs.stanford.edu/~tableausoftwareid ea, ???, profit.

  12. Where's the RSS? by manmanic · · Score: 2, Insightful

    Sounds like yet-another-data-visualization-startup - what we really need is a product which turns a database query into an RSS feed, so it's easy to keep track of new matches. If it can be done for Google, and these people are meant to be the next Google, why are they doing it for databases? Pointless story if you ask me.

  13. Price tag says it all. by Performer+Guy · · Score: 2, Insightful

    At these prices I'm almost propelled back 10 years in time to Unix workstation per seat licensing practices. Nothing that costs a grand a seat will ever achive the penetration Google has. Geeze these guys have 100 customers, you'd think someone there would be smart enough to wake up one day and realize why they have 100 custs. Why bother even writing a puff piece about some expensive data mining app? You've gotta be out of your tree to see something like this and think Google. There's any number of useful but expensive software packages sold by relatively anonymous niche players that would make a much better analogy (although few charge as much as these guys). I guess since Google just floated for a wad of cash they're the round hole into which this square peg of a company would like to be bashed by their cooperative 'journalist'.

  14. Re:Blog spam by Tumbleweed · · Score: 4, Insightful

    What, you mean like k5 has? Gosh, that'd _never_ work!

  15. Re: Specifically... by Anonymous Coward · · Score: 4, Insightful

    These guys are astroturfing. Part of their marketing campaign is to create an association with Google, so when you think Google, you think of whatever the heck their name is. Remember: There's no such thing as bad publicity, so even if they don't live up to expectations, they still raised awareness (and fattened their wallets).

    Unfortunately, it looks like they succeeded in their first round of 'turfing because they even got me to talk about them; however, they won't get me to say their name (I won't let them enter my consciousness just yet, even if they've planted seeds for my subconscious).

  16. This is CHEAP software. by GoClick · · Score: 2, Insightful

    Wow if I ever needed confirmation that /. was a bunch of kids and academics this story was it.
    $1,600 is peanuts for business software. PEANUTS There would be plenty of companies willing
    to shell that out just to TRY something like this.

    Is it revolutionary? No
    Is it complex? No
    Is it useful? Yes
    Would it take more
    than $1600 to develop
    it in house? Yes

    Think about that for just a minute, Excel doesn't do all of this and this looks fairly easy to use.
    MANY companies are willing to fork over around $400 for Office (bulk) for every one who has a computer
    Maybe only 2 or 3 people in a large company would use this and it would be useful

    Perhaps this will put it in perspective, when trying to do price point setting in a large volume company selling 3200 products and shipping over 5000 units (in various amounts of those 3200 products) it can be EXTREMELY taxing to figure out what's going on when you have to plot sales vs seasonal vs price changes vs competitor data. A $1600 program that can help your $500/hour accountant save time is a pretty good deal even if they use it only to set the prices of 5% of the items that iss 160 items and if you can make an extra $5 on something you ship 900 of a day the software was barely a fringing blip in cost when it might have saved your accountant 80 hours or more of work you've made out well.

    For the most part I get the feeling that /.ers have never worked in the corporate world. They have no idea how little money $1600 is.

    1. Re:This is CHEAP software. by sphealey · · Score: 2, Insightful
      Think about that for just a minute, Excel doesn't do all of this and this looks fairly easy to use.
      You are assuming that there are no other tools like this on the market, and if they are, they have failed to become the "next Google" due to inherent flaws.

      I saw my first such "simplified data visualization tool" around, oh, 1982. And I have seen dozens since, ranging from $129 to $20,000/seat.

      Many of them have been simple and easy to use. Problem is, the underlying business logic behind the data is not simple or easy to manipulate. If you have a prebuilt data warehouse, incorporating all your business rules and assumptions, you can use Excel, Crystal, or anything you want to mine it.

      But if you don't, no amount of tool simplification will allow 99% of business dudes to build the model themselves. And I don't mean that they are clueless; they just don't have the training and natural ability to do that. Most people don't.

      sPh

  17. Re:WARNING: troll by drinkypoo · · Score: 4, Insightful

    Hi, Roland!

    The fact remains that if he wants to be a slashdot editor, he ought to just write stories for slashdot, and if he wants to drum up traffic to his blog, he ought to buy a banner on this site instead of constantly somehow convincing editors to take his articles. I hope the /. editorship is getting something out of this because otherwise I'm at a loss as to why his self-promoting blog notifications are being accepted as stories on slashdot.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  18. This sounds like a great idea for businesses by Anonymous Coward · · Score: 2, Insightful

    A lot of people seem to be slamming the whole idea of visualization of data, or the fact that the software costs $1,600. For a large business where data analysis is done by sales and marketing folks who think a log file is something for rounding off the edges of dead trees, this sort of tool is invaluable.

    Now, yes, you can do pivot tables and graphing in Excel, but a tool that can go straight to the database and is extraordinarily easy to use (read: made for dolts) is better.

    Does Tableau live up to that? I don't know. But if it does, it is well worth the $1.6k if it means that the IT folk can stop wasting their time doing random reporting stuff. Plus, it's a tax write-off.

  19. Stop Roland Piquepaille! PLEASE! by YetAnotherName · · Score: 2, Insightful

    Look, I will do anything, anything ... yes, even subscribe to Slashdot to avoid having to see Roland Piquepaille submit his own damn, repetitive, annoying, better-than-thou, and already-covered-by-other-media-outlets-multiple-ti mes stories appear on Slashdot. Really, you're making me want to stop visiting altogether!

    Karma? I won't submit, comment, or even visit for karma! That's not a reward system unless you can turn in your karma for cash. Forget it!

    Please! Please censor Roland Piquepaille.

    (His last name is French, isn't that clue enough?)

  20. Missing the point.... by DarkMantle · · Score: 2, Insightful

    "Will this company be successful and become another Google? Read more and decide after looking at an example of database drilling."

    The point here is how they look at databases, and the ways they can make the information usuable to all. Similar to how the google search engine searches a massive database to give you a list of relavent websites and ranking them on popularity.

    It's the ideas presented, not a $1000 software package that no everyday user needs.

    --
    DarkMantle I been bored, so I started a blog.