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2004 Ig Nobel Prizes Announced

ancice writes "The 2004 Ig Nobel prizes are out. Article by New Scientist. An 'invisible gorilla has scooped the 2004 Ig Nobel Prize for Psychology'. And 'dropped food is safe to eat if it has spent no more than five seconds on the floor' - Public Health. Finally, there's proof for the 5 second rule! And for Engineering, 'Patenting of the combover'. Official page with ceremony and lectures."

45 of 204 comments (clear)

  1. Proper definition/clarification of 5-second rule by stecoop · · Score: 5, Funny

    The 5-second rule - if food product should land on the ground and if the dog doesn't eat said food product in 5 seconds than you can have it.

    In conjunction with:
    Read your town charter, boy. `If food stuffs should touch the ground, said food stuffs shall be turned over to the village idiot.' Since I don't see him around, start shoveling! - Homer.

  2. Shurely shome mishtake ? by Space+cowboy · · Score: 3, Interesting

    Not to be pedantic about the poster's phrasing, but I would have though the proof went *against* the five-second rule (although this is the first I've heard of such a rule - up until now I've always thought of food on the floor as being garbage-fodder... Catching it in mid-fall is the thing to do, thus managing to foil the buttered-toast rule :-)

    For me, the Coca Cola one is the most amazing one - there was a UK sitcom called 'Only Fools And Horses' about an East-London wide-boy ("Del-boy") and family, often hilarious, especially where 'Trigger' was concerned :-) One of Del's wheezes was to bottle the 'Peckham Spring' (IIRC) which of course was tapwater and sell to health-farm freaks - he couldn't believe people would pay *that* much for water :-)

    The fact that Coca Cola thought they could get away with for real makes me wonder what *other* "Del-boy" schemes have been put into practice!

    Simon

    --
    Physicists get Hadrons!
    1. Re:Shurely shome mishtake ? by ericspinder · · Score: 4, Insightful
      The fact that Coca Cola thought they could get away with [selling bottled water] for real
      I drink bottled water often, in particular, when I am out on the road. It's nearly impossible to find a public water fountain these days, and besides I wouldn't trust my health to most of them. For the most part, they are just decent well filtered tap water. Some are true 'spring water', with the 'minerals' intact, but most try to come close to just pure H2O.

      However, It does amaze me that some people buy the stuff by the case for their home, and/or the most expensive brand (it's just packaged water, damn it!). Nearly everyone can get the same quality water from home with the right filtration process.

      While sometimes over used by some people, pure packaged water makes a fine product and I believe that wherever you see a soda can vended you should have the opportunity to purchase the most important thing that humans need, clean fresh water.

      --
      The grass is only greener, if you don't take care of your own lawn.
    2. Re:Shurely shome mishtake ? by tomhudson · · Score: 3, Insightful
      The fact that Coca Cola thought they could get away with for real makes me wonder what *other* "Del-boy" schemes have been put into practice!
      Coca-Cola and Pepsi are "getting away with this for real".

      Both of them sell bottled tap water under their respective brand names world-wide.

      Aquafina == Pepsi municipal tap water
      Dasani == Coke municipal tap water

      So I guess people shouldn't complain that I let my dog drink out of the toilet - she's getting the same stuff you're paying a buck a bottle for.

    3. Re:Shurely shome mishtake ? by JDevers · · Score: 3, Insightful

      Yea, it's always amazed me that people will pay MORE (sometimes the water costs the same, but a lot of the times it is more) for Coca-Cola or Pepsi WITHOUT the flavoring, coloring, carbonation, sugar, etc added to it...basically just the water.

    4. Re:Shurely shome mishtake ? by tomhudson · · Score: 4, Insightful
      Yea, it's always amazed me that people will pay MORE (sometimes the water costs the same, but a lot of the times it is more) for Coca-Cola or Pepsi WITHOUT the flavoring, coloring, carbonation, sugar, etc added to it...basically just the water.
      Especially since beer is cheaper.
    5. Re:Shurely shome mishtake ? by Anonymous Coward · · Score: 3, Informative
      For the most part, they are just decent well filtered tap water. Some are true 'spring water', with the 'minerals' intact, but most try to come close to just pure H2O.

      I think that may be true in the US, but in the European Union water that calls itself `Natural Mineral Water' has to come from an accredited spring. Most of the big brands such as Evian, Vittel, Perrier, San Pellegrino, etc. fall into this category. There'a a long tradition of spas with putative health benefits, and no doubt the legislation exists to protect these brands.

      On the other hand, `Pure' or `Spring' water are unprotected terms and can indeed be nothing more than tap water - these are typically somewhat cheaper. However, Dasani is priced at the same level as mineral water. Many people in Europe seem to think it's worth paying a premium for water that comes from a special `natural' source, but I don't see Dasani making much headway at the same price.

    6. Re:Shurely shome mishtake ? by goodydot · · Score: 5, Informative

      I have heard from three different dentists that the rate of cavities in adults is climbing, and they attributed it to increased consumption of bottled water over tap water. They tell me this is because tap water generally contains flouride, while bottled water does not. Additionally, my friend working at Boston Water and Sewer drinks his tap water over bottled water, because tap water is subject to far more rigorous testing than is bottled water.

    7. Re:Shurely shome mishtake ? by ill+dillettante · · Score: 4, Interesting

      I agree that very pure water (Mill-Q) tastes unusual, but I wouldn't say it tastes bad. I drink it at work all the time (one of the "benefits" of being a scientist). The best way to describe how it tastes is like air- you know that you have put something wet in your mouth, but it doesn't seem heavy enough to be a liquid.

      I have always thought there would be a market for it - at least would taste different to all the other bottle waters.

  3. Text in case of Slashdotting.. by Anonymous Coward · · Score: 5, Informative

    The 2004 Ig Nobel Prize Winners

    The 2004 Ig Nobel Prizes were awarded on Thursday evening, September 30, at the 14th First Annual Ig Nobel Prize Ceremony, at Harvard's Sanders Theatre.

    MEDICINE
    Steven Stack of Wayne State University, Detroit, Michigan, USA and James Gundlach of Auburn University, Auburn, Alabama, USA, for their published report "The Effect of Country Music on Suicide."
    PUBLISHED IN: Social Forces, vol. 71, no. 1, September 1992, pp. 211-8.
    WHO ATTENDED THE IG NOBEL CEREMONY: James Gundlach.

    PHYSICS
    Ramesh Balasubramaniam of the University of Ottowa, and Michael Turvey of the University of Connecticut and Yale University, for exploring and explaining the dynamics of hula-hooping.
    REFERENCE: "Coordination Modes in the Multisegmental Dynamics of Hula Hooping," Ramesh Balasubramaniam and Michael T. Turvey, Biological Cybernetics, vol. 90, no. 3, March 2004, pp. 176-90.
    WHO ATTENDED THE IG NOBEL CEREMONY: Ramesh Balasubramaniam and Michael Turvey.

    PUBLIC HEALTH
    Jillian Clarke of the Chicago High School for Agricultural Sciences, and then Howard University, for investigating the scientific validity of the Five-Second Rule about whether it's safe to eat food that's been dropped on the floor.
    WHO ATTENDED THE IG NOBEL CEREMONY: Jillian Clarke

    CHEMISTRY
    The Coca-Cola Company of Great Britain, for using advanced technology to convert liquid from the River Thames into Dasani, a transparent form of water, which for precautionary reasons has been made unavailable to consumers.

    ENGINEERING
    Donald J. Smith and his father, the late Frank J. Smith, of Orlando Florida, USA, for patenting the combover (U.S. Patent #4,022,227).
    WHO ATTENDED THE IG NOBEL CEREMONY: Donald Smith's son, Scott Jackson Smith, and daughter, Heather Smith.

    LITERATURE
    The American Nudist Research Library of Kissimmee, Florida, USA, for preserving nudist history so that everyone can see it.
    WHO ATTENDED THE IG NOBEL CEREMONY: Pamela Chestek, the daughter of ANRL director Helen Fisher.

    PSYCHOLOGY
    Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University, for demonstrating that when people pay close attention to something, it's all too easy to overlook anything else -- even a man in a gorilla suit.
    REFERENCE: "Gorillas in Our Midst," Daniel J. Simons and Christopher F. Chabris, vol. 28, Perception, 1999, pages 1059-74.
    DEMO:
    WHO ATTENDED THE IG NOBEL CEREMONY: Daniel Simons and Christopher Chabris.

    ECONOMICS
    The Vatican, for outsourcing prayers to India.

    PEACE
    Daisuke Inoue of Hyogo, Japan, for inventing karaoke, thereby providing an entirely new way for people to learn to tolerate each other
    WHO ATTENDED THE IG NOBEL CEREMONY: Daisuke Inoue.

    BIOLOGY
    Ben Wilson of the University of British Columbia, Lawrence Dill of Simon Fraser University [Canada], Robert Batty of the Scottish Association for Marine Science, Magnus Whalberg of the University of Aarhus [Denmark], and Hakan Westerberg of Sweden's National Board of Fisheries, for showing that herrings apparently communicate by farting.
    REFERENCE: "Sounds Produced by Herring (Clupea harengus) Bubble Release," Magnus Wahlberg and Håkan Westerberg, Aquatic Living Resources, vol. 16, 2003, pp. 271-5.
    REFERENCE: "Pacific and Atlantic Herring Produce Burst Pulse Sounds," Ben Wilson, Robert S. Batty and Lawrence M. Dill, Biology Letters, vol. 271, 2003, pp. S95-S97.
    WHO ATTENDED THE IG NOBEL CEREMONY: Lawrence Dill, Robert Batty, Magnus Whalberg, Hakan Westerberg.

    1. Re:Text in case of Slashdotting.. by Ford+Prefect · · Score: 5, Funny

      Ben Wilson of the University of British Columbia, Lawrence Dill of Simon Fraser University [Canada], Robert Batty of the Scottish Association for Marine Science, Magnus Whalberg of the University of Aarhus [Denmark], and Hakan Westerberg of Sweden's National Board of Fisheries, for showing that herrings apparently communicate by farting.

      Please, not 'farting' - I believe the correct term is 'fast, repetitive ticks' (or, um, 'FRTs').

      --
      Tedious Bloggy Stuff - hooray?
    2. Re:Text in case of Slashdotting.. by gnalre · · Score: 4, Informative

      CHEMISTRY
      The Coca-Cola Company of Great Britain, for using advanced technology to convert liquid from the River Thames into Dasani, a transparent form of water, which for precautionary reasons has been made unavailable to consumers


      Actually I think what they mean is Thames Water which is a public water company. Many water from the river thames drinkable while no means impossible would demand some plaudits.

      What they actually did was take public tap water meeting EU regulations, filter it and in the process add harmful impurities which were not in the original product.

      Oh yes then sell it at a vast mark up..

      --
      Choose your allies carefully, it is highly unlikely you will be held accountable for the actions of your enemies
  4. 5 seconds on the floor? by MrRTFM · · Score: 4, Funny

    What if it lands in dogshit?

    Is there a formula to work out the exact 'safe time' based on what food lands on when it falls?

    --
    You can't expect to wield supreme executive power, just because some watery tart threw a sword at you
    1. Re:5 seconds on the floor? by savagedome · · Score: 5, Funny

      What if it lands in dogshit?

      There might be some common sense involved in that decision.

    2. Re:5 seconds on the floor? by canoe_head · · Score: 3, Funny

      There might be some common sense involved in that decision. True, however we are talking about someone who has dog shit on his floor.

  5. What? Nothing for Diebold? by Pig+Hogger · · Score: 3, Funny

    For endeavouring to manufacture a machine implementing a method of establishing a tally of votes for public-office candidate without the usage of a paper-trail???

  6. No, the 5-second rule hasn't been proven. by Srass · · Score: 5, Informative
    I don't know where the poster got that, considering the article linked from the improb.com site says, in part:

    "The next step was sterilizing the tiles and inoculating them with E. coli, then placing 25 grams of cookies or gummies on the tiles for 5 seconds. In all cases, E. coli was transferred from the tile to the food, demonstrating that microorganisms can be transferred from ceramic tile to food in 5 seconds or less."


    1. Re:No, the 5-second rule hasn't been proven. by Destoo · · Score: 4, Funny
      "The next step was sterilizing the tiles and inoculating them with E. coli, then placing 25 grams of cookies or gummies on the tiles for 5 seconds. In all cases, E. coli was transferred from the tile to the food"


      There you go.
      It should be LESS THAN 5 seconds.
      4.99 seconds would have been good.

      5 was just too much.
      --
      Nouvelles de jeux et technologies en français. TC
    2. Re:No, the 5-second rule hasn't been proven. by stienman · · Score: 4, Informative

      I suppose you missed the part where they tested floors in many locations and found no bacteria or fungus.

      Therefore, they concluded, it is generally safe - not because transfer doesn't happen, but because we are fairly fanatical about keeping floors clean.

      -Adam

  7. Good to see Coca Cola getting an award by Silver+Sloth · · Score: 3, Interesting

    We brits loved the Dansai saga and I'm delighted to see that they got an award for it. It's a shame they didn't mention Peckham Spring, surely the inspiration behind the inovation!

    --
    init 11 - for when you need that edge.
  8. Prior art on combover? by FerretFrottage · · Score: 5, Funny

    Didn't they find cave drawings of cavemen that used combovers? The difference being that the combover covered most of their entire bodies.

    --
    "Look Lois, the two symbols of the Republican Party: an elephant, and a fat white guy who is threatened by change."
  9. Winner by Tomahawk · · Score: 5, Interesting

    On Brainiac (on Sky ONE in the UK) last week, they did a demonstration of the 'Invisible Gorilla' expirement, which one.

    Basically, they had about 7 or 8 poeple on the screen, and told us to watch how many times a particular parcel was passed around.

    The answer was 12 (for anyone who wanted to know).

    During this time, someone dress in a bee suit walked onto the screen, stood there for about 10 seconds, and walked off the far side. The parcel even passed across this person.

    I didn't see the bee at all, until it was played back. The bee was on the screen for a full 20 seconds in total.

    It was quite amazing. Almost as good as trying to get your right foot to rotate clockwise, and your right hand to rotate anti-clockwise...

    T.

    1. Re:Winner by Ford+Prefect · · Score: 5, Funny
      I didn't see the bee at all, until it was played back. The bee was on the screen for a full 20 seconds in total.

      Reminds me of something from a certain radio series I listened to last night..
      The Somebody Else's Problem field is much simpler and more effective, and what's more can be run for over a hundred years on a single torch battery. This is because it relies on people's natural disposition not to see anything they don't want to, weren't expecting, or can't explain. If Effrafax had painted the mountain pink and erected a cheap and simple Somebody Else's Problem field on it, then people would have walked past the mountain, round it, even over it, and simply never have noticed that the thing was there.

      So, presumably to avoid detection, terrorists and other ne'r-do-wells should wear gorilla suits - invisibility is just too much effort. :-)
      --
      Tedious Bloggy Stuff - hooray?
    2. Re:Winner by Tomahawk · · Score: 3

      It is excellent, alright. One of their catchphrases is

      We do this so you don't have to

      They do fun stuff like blowing up cars, putting christmas tree lights into the microwave, testing package materials by wrapping up a TV and throwing it out the back of a van travelling at 50mph, demonstrating the properties on a dilatant compound by filling someone swimming pool with custard (you can walk in custard, just don't stand still or you'll sink and get stuck). Fun stuff like that.

      In this series, they also have 4 quite stunning women testing various explosives. Last week, they tested plastic explosive, by blowing up a fridge. And then you can give it marks out of 10!

      They also tested brown noise a few weeks ago - it worked!

      T.

  10. Two things: by ImaLamer · · Score: 3, Funny

    Obligatory Simpsons Quote:

    "mmmm floor pie" - Homer Simpson

    and the worst comb-over I've ever seen:

    My Congressmen

  11. Like in video games... by suso · · Score: 4, Funny

    ...if you see a piece of food lying on the ground, pick it up.

    1. Re:Like in video games... by Lars+T. · · Score: 3, Funny

      If the food starts to blink, the 5 seconds are almost over.

      --

      Lars T.

      To the guy who modded me down from perfect to terrible Karma - Apple haters still suck

  12. The Effect of Country Music on Suicide by Nos. · · Score: 3, Funny

    I'm sure Country Music has increased the rate of suicide, while thrash metal and rap have increased the number of homicides.... I know I want to kill the little punks who drive around with this crap blasting out of their car at all hours of the night!

  13. Details of the invisible gorilla by tiled_rainbows · · Score: 4, Interesting

    I saw this one on TV, on a pop-psychology programme. The guy said that he was going to play a short video, and that you should watch it carefully.
    The video consisted of about eight people standing in a circle. Some of them were wearing white t-shirts and some of them were wearing black t-shirts. They had two basketballs and people were engaged in passing basketballs to others wearing the same colour t-shirts. Occasionally two of them would swap places.
    It went on for a couple of minutes, and was pretty hard to follow, what with people changing places and everything.

    But it was only on the second play-through that I noticed a guy in a gorilla suit, halfway through the video, walk on from one side of the screen, slowly stroll through the circle of ball-passing people, and off the other side of the screen.

    Truly astonishing.

  14. Steve Chabot by ImaLamer · · Score: 3, Funny

    I know it's bad form to reply to your own comment, but there was a race between my current congressmen a few years back and we approached his opponent at Oktoberfest. Someone I know give him this tidbit:

    Friend: Why don't you ask Chabot in the next debate why he is trying to mislead the people of the first district on a daily basis?

    Candidate: What do you mean? (Excited)

    Friend: Well, he's been trying to convince us that he has a full head of hair. I've seen that combover, it's not fooling anyone.

  15. Re:Country music suicide enhancer? by Destoo · · Score: 3, Funny
    Nah. It's not the music. It's the hormones.

    Meh. Depressing teenagers is like shooting fish in a barrel
    --Bart Simpson in the Smashing Pumpkins/Cypress Hill episode

    --
    Nouvelles de jeux et technologies en français. TC
  16. Coca-Cola by Un0r1g1nal · · Score: 4, Interesting

    I am still amazed that they tried to sell this and expected not to get caught. It's beggars belief. But then again look at coke, it can't be any better for you (probably much worse) than water from the thames. My dad recently used some to clean an oil spill off his drive, think I will stick with real drinks, like orange and apple juice, that aren't just processed drugs.

    --
    If at first you DON'T succeed, Skydiving is NOT for YOU!!
  17. Country music and suicide rates by scotay · · Score: 5, Funny

    A disturbing study showing that the suicide rates for whites in US metropolitan areas is higher in cities where more country music is played on the radio earned the Ig Nobel prize in Medicine for Steven Stack of Wayne State in Detroit and James Gundlach of Auburn University in Alabama.

    I think some further study is needed here. My theory is that country music is not actually the culprit, but Southern Baptists are. Country music is more likely to be played in areas infested with Southern Baptists and other fundamentalist Christians. These groups are able to place stricter social controls on anything fun and are constantly harping on homosexuals and on anyone that might be having a good time and not constantly worried about damnation. This denial of the reality of free American lives eventually leads to higher suicide rates. I think we would need to start playing country music in more liberalized areas and see if that might increase the rates of buzzkill before we can blame country music exclusively.

  18. i knew i wasn't crazy..... by to_kallon · · Score: 5, Funny

    Oddly a large fraction had not noticed a woman in a gorilla suit walk through the scene
    for years i've been seeing this big rabbit, and everyone thought i was nuts. but who's laughing now......?

    --


    The only way to get rid of a temptation is to yield to it.
    -Oscar Wilde
  19. 5 Second Rule by Mr+Guy · · Score: 3, Informative

    Not to be pedantic about the poster's phrasing, but I would have though the proof went *against* the five-second rule (although this is the first I've heard of such a rule - up until now I've always thought of food on the floor as being garbage-fodder... Catching it in mid-fall is the thing to do, thus managing to foil the buttered-toast rule :-)

    It depends on which part of the claim you are looking at. If you take the claim as "Food that has been on the floor less than 5 seconds is safe to eat" then the claim holds up, mostly because he proved that the time doesn't matter much at all. What he seems to have demonstrated is that most of the floors he looked at were clean enough to eat from. He did disprove that the time is the relevant factor, however.

    There's always a difference between clean and sanitary. Relevant to this is that we may actually be too clean.

  20. Re:Country music suicide enhancer? by tomhudson · · Score: 4, Funny
    A disturbing study showing that the suicide rates for whites in US metropolitan areas is higher in cities where more country music is played on the radio
    Now why am I not surprised?
    Hey, billy-bob, I dare you to put your shotgun barrel in your mouth.
    Shut up, Cleatus!
    Double-dare yah!
    Yeah? Well I triple-dare you-all back!
    Okay.
    Bet you a buck your wad of chaw's gone blocked the darn barrel.
    (mumbled around barrel) Aint.
    Is to!
    (mumbled around barrel) Aint!
    Is to!
    (mumbled around barrel) Aint! I'll proove it to ya! * Bang! *
    (shakes head in surprise) Sumbitch, he was right.
  21. The 5 second rule by iso · · Score: 4, Funny

    I have been told since I was a kid that this is the three second rule! I can't believe for all these years I've been throwing out two seconds worth of perfectly good food!

  22. Gorilla Gender Bias? by milo_Gwalthny · · Score: 4, Funny

    I wonder if they ran this experiment by gender. When I'm watching the guys on TV throw the ball between themselves and at the hoop I never seem to notice my wife walking into the room and talking at me.

    She, OTOH, notices everything. And remembers.

    --
    Milo
  23. Dr. Turvey was one of my professors by ayden · · Score: 3, Interesting

    I'm shocked and amazed that my former professor won an Ig in Physics.

    I graduated from UCONN in 1990 with a Bachelor's in Psychology. Dr. Turvey taught perhaps the most interesting class in my experience at UCONN: Learning Theory. The department at that time was in split into factions, one espousing the usual sensation drives perception while the other (led by Dr. Turvey) held that direct perception was a better model. Interesting note, the direct perception group was using hard science and mathematics to prove their theories, something very unusual for what is perceived to be a "soft science".

    BTW, does anybody know why the Ig ceremony is off schedule this year? They are usually held on the first Thursday of October, but in this case were held on the last Thursday of September.

    --
    "I'm The Bounty Bear. I will find him anywhere. I'm searching."
  24. To foil the buttered toast rule... by TFGeditor · · Score: 3, Funny

    ...simply butter the toast on the wrong side.

    --
    Ignorance is curable, stupid is forever.
  25. Re:There are 2 types of country by NonSequor · · Score: 3, Funny

    You can summarize the first type of country as "God bless America and my family" and the second type of country as "Let's get drunk and have unprotected sex in a barn."

    --
    My only political goal is to see to it that no political party achieves its goals.
  26. Re:Country music suicide enhancer? by ArsSineArtificio · · Score: 3, Interesting
    Ah, poor rural whites. The last group that it's okay to be racist to.

    --
    All employees must wash hands before seeking equitable relief.
  27. Re:Proper definition/clarification of 5-second rul by Red+Pointy+Tail · · Score: 3, Informative

    The 5 second rule has been covered by /. more than a year ago here.

  28. Not water from the Thames by awol · · Score: 3, Informative

    It's not water from the Thames, it is water from a company called "Thames Water" that provides water in the UK (originally from the Thames river valley) I would imagine that none of this water is from the Thames itself, and certainly the catchment area and resevoirs are much more widely distributed than just the Thames.

    As the original paper points out, tap water is actually validated to a much higher standard than all of that bottled crap people pay for.

    --
    "The first thing to do when you find yourself in a hole is stop digging."
  29. Re:Proper definition/clarification of 5-second rul by stecoop · · Score: 4, Funny

    Hmm, that would fall under Section 1 paragraph II - heading A - The Village Idiot.

    The owner would be the village idiot for these reasons:
    1) You're standing in front of the door
    2) You brought your beer to the bathroom
    3) You didn't finish your drink *before* going to the bathroom
    4) You are walking in pee
    5) You're in crowded men's room

    Possible Remedies
    1) Pee in your beer bottle to rectify anyone from stealing your beer in the future
    2) Finish drink before going to bathroom
    3) Plan on going to the bathroom before ordering drink
    4) Don't walk in Pee
    5) Don't take drink to bathroom.
    6) Don't stand in front of a bathroom door
    7) Let the dog have it - or you're the village idiot.