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Sharp Plans To Pull Zaurus From U.S. Market

Eugenia writes "Facing stiff competition and low sales, a Sharp representative has informed InfoSyncWorld that the company has decided to fully withdraw its Zaurus SL line of Linux-based handhelds from the U.S. market and focus on its home market in Japan. The recent similar withdraws of Sony and Toshiba pretty much left PalmOne and RIM fighting alone HP and Dell in a saturated PDA market inundated with U.S. brands. People don't seem to be willing to pay a premium for gadgets and alternative systems, and primarily in the corporate market customers prefer to buy from the same suppliers as for their corporate hardware."

29 of 302 comments (clear)

  1. Saturation by someonewhois · · Score: 1, Insightful

    I don't know ANYONE who uses a pda... personally I don't think they're all that useful.

    1. Re:Saturation by Total_Wimp · · Score: 4, Insightful

      I don't know ANYONE who uses a pda... personally I don't think they're all that useful.

      Can't seem to swing a dead cat in my office without knocking a PDA out of someones hand. They seem to like them a lot. I've personally tried several and given them all up in place of a Nokia series 60 smart phone (6620 now... used to have a 3650).

      Advantage of the phone? It's always with me. I never seamed to have my PDA when I needed it the most, but since my cell phone is always in my pocket and connected to the net in some fashion or another (argue symantics all you want, but I'm always on the GSM network) I'm now always able to get the PDA data I need when I need it.

      Mail? - automatically notified
      Calendar? - I always get my reminders
      Contacts? - are you kidding? You gotta have them in your phone anyway
      Notes? - voice, text and instant photo notes (very handy when you need to copy something quickly)
      Games or web on the john? - no one questions the phone since they never see it (try that with a newspapaper)

      I think the real truth is Sharp saw the future and the future is everone having a PDA on their phone. If you notice, PDAs aren't really Personal Digital Assistants anymore... they're tiny computers (litterally with the OQO). The reall PDA market comes with cellular service.

      TW

  2. Re:Linux is great.. by Carnildo · · Score: 3, Insightful

    I'd have bought a Zarus PDA if I had been able to find one that had the features I was looking for: a greyscale screen, low weight, no backlight, and a long battery life. Oh yes, and one that didn't cost $400+.

    Instead, I got a $99 Palm Zire 21. Meets my needs exactly.

    --
    "They redundantly repeated themselves over and over again incessantly without end ad infinitum" -- ibid.
  3. I'd buy a palm IF by slashdot_punk · · Score: 2, Insightful

    ...it had the features of the $300 model and cost $75.

    I just don't feel like buying an old model or paying $300.

    I'd rather buy a remanufactured laptop for $300.

    --


    I reset my case.
  4. Re:Linux is great.. by elid · · Score: 2, Insightful

    I see no need for a PDA that runs linux on it.But you see a reason for a PDA to run Windows? If they run Windows, why not Linux?

  5. PDA's are old technology by Anonymous Coward · · Score: 5, Insightful


    why bother with a big clunky PDA when i can now get the same functionality in my cellphone ?

    the PDA has now been surpassed,the clever manufacturers discovered that there is no real need for it anymore, need something bigger than a cellphone, then a tablet PC should fit the bill

    iam sorry to see PDA's go but thats progress for you

    1. Re:PDA's are old technology by Anonymous Coward · · Score: 1, Insightful

      How the heck is this modded insightful? The same point is made in every single PDA thread.

      And the point is wrong, some folks like having two devices, personally I like being able to look at the screen and talk on the phone at the same time.

  6. Trend by FiReaNGeL · · Score: 3, Insightful

    It seem to be a trend... Japan get all the cool toys while US (and Canada) markets show 'not enough demand'.... don't we like cool toys? Seen it happen with PDAs, Minidisc players (only some models are sold here, the coolest ones are Japan only), Cellphones...

    1. Re:Trend by ScrewMaster · · Score: 3, Insightful

      No, it's just that America has no middle class anymore. The poor can't afford this stuff and there aren't enough rich.

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:Trend by rho · · Score: 4, Insightful

      Eh? Cool toys?

      Japan has "cool toys" because real estate is prohibitively expensive in Japan. Nobody ever saves for a $250,000 McMansion in Japan because there's no place to build it. So they live in 600 feet square apartments and have lots of "cool toys". Our toys are a new Rototiller and a John Deere lawn mower. I have no idea which is "cooler".

      As for me--this is just me, of course--I'd rather own my house than have a Sharp PDA for no other compelling reason other than it runs Linux. Go Japan! That's how you become a world power!

      --
      Potato chips are a by-yourself food.
  7. Definitely a saturated market by happyemoticon · · Score: 4, Insightful

    To date, I only have known two people who own PDAs - my boss and one of my friends. I don't even see many people at my unversity who own them - but I know a bundle who are married to their laptops. If they can't sell a gadget to college students, good luck selling it to anyone at all. My money is on pda/cellphone combos and blackberries.

  8. Re:Linux is great.. by JPriest · · Score: 3, Insightful
    This was a pure case of.
    1) Build a product
    2) Make it run Linux
    3) ??
    4) Profit!!

    I don't understand how it failed.

    --
    Saying Java is nice because it works on all OS's is like saying that anal sex is nice because it works on all genders.
  9. You know... sometimes a pocket sized pad of paper by slashdot_punk · · Score: 2, Insightful

    ...works better.

    No batteries. Inexpensive. High resolution. Withstands 6 foot drops and coffee spills. Easy to see. Integrated stylus drawing surface. No messing around with handwriting recognition that only works 90% of the time. No pokey built in keyboard. No need for an external keyboard. Tabable pages. Can use any stylus: ball point, gel, or graphite.

    Paper pad cost: 75 cents
    PDA cost: $50 to $400 plus $2.25 for batteries.

    --


    I reset my case.
  10. ack, free market fails me again by Anonymous Coward · · Score: 1, Insightful

    Too bad, the Zaurus was a great development platform, for stuff like inventory tracking, or mobile "cash registers" with bar code reader and credit card swiper, and stuff like that. Expensive, yes, but very flexible due to the rich and creamy Linux+Java center.

    I hope it is still possible to import them with english OS.

    Definitely a niche product but not sure what to replace it with that isn't mostly closed-source.

    If only Apple made an OS X tablet or handheld. :-(

  11. US 1, Japan 0? by Doc+Ruby · · Score: 4, Insightful

    Does this mean that (American) Dell and HP have beaten Sharp, Sony, and Toshiba (Japanese) in selling tiny consumer electronics devices in the US? That market 0wn3rship is being fought out by viciously innovating American competitors? Where are the "American Engineering Extinction" pundits while the new paradigm firmly assumes an American twang?

    --

    --
    make install -not war

    1. Re:US 1, Japan 0? by ScrewMaster · · Score: 3, Insightful

      No, it means that we're just getting really good at importing electronics from China and marketing them. More to the point, China is getting pretty good at making them.

      --
      The higher the technology, the sharper that two-edged sword.
    2. Re:US 1, Japan 0? by Doc+Ruby · · Score: 2, Insightful

      Well, we certainly seem to be buying PalmOne and RIM PDA/smartphones.

      --

      --
      make install -not war

  12. The Usefullness of PDAs by nukem996 · · Score: 1, Insightful

    I have had a PDA since 6th grade, the Palm m100. I now have the Palm Tungsten T2. I keep everything in it. My entire schedual and everything I have to do is on it, I sometimes take some quick notes, I have a dictionary and a few games to pass the time. I would be really disorganized without it. I too am a big Linux advocate, all I use is Linux. I would of gotten the Zaurus if it wasnt so exspensive and I do think it should be a bit cheaper. The thing I really like about it is all the features it has, and how many Linux programs (gaim xine etc) have been ported to Zaurus. Its too bad Sharp didnt push it more, next PDA I was thinking of getting it.

  13. A new one every six months? by Mr2cents · · Score: 4, Insightful

    PDA's are just another gadget that gets outdated after a year. Maybe I'm growing old/less competetive, but I don't want to buy these new thingies all the time.

    "How long will it last?" is the first question I ask myself, and the faster it will be outdated, the less money I'm willing to spend on it. My previous computer was a dual PII, it cost me a fortune but that money is gone. My last PC was a cheap AMD homemade, it works fine and with the money I saved I bought a telescope. I've always wanted one, and a telescope can last much longer than a PC that loses it's value instantly.

    --
    "It's too bad that stupidity isn't painful." - Anton LaVey
    1. Re:A new one every six months? by Anonymous Coward · · Score: 1, Insightful

      The value of an item isn't just in how fast it gets obsoleted or the market price - it's in how much it's worth to you. My PDA saves me enough trouble and time that it was worth the money I spent on it.

      The value it brings me is more than the cash investment I put into it, and so I consider it a net gain in worth. Even if it's only worth, what, forty bucks on eBay right now, its value to me remains greater than the laptop sitting upstairs.

  14. Re:You know... sometimes a pocket sized pad of pap by bluGill · · Score: 3, Insightful

    For you maybe. I cannot read my own handwriting 80% of the time. If electronics could get close that would help. And since I can see instantly that it gets it wrong I could correct the mistake then when I still knew what I meant to write. Course I don't trust hand writing recognition to understand my scratching.

    I tried a paper organizer once, ended up knowing that something once started between 9:00 and 10:30. Maybe, unless I crossed it out, hard to tell. I wasn't even sure where, 1.5 hours is a long time to spend wondering the halls, examining each conference room to see if someone realized I was wondering if this was the right one, knew I should be there, and told me to join.

    Eventually my school tested me. They found that at best I can write like a second grader. That is at best. Don't tell me to practice, that is about as useful as telling someone in a wheelchair to walk. I physically cannot do better.

  15. -1. Living on another planet by Anonymous Coward · · Score: 2, Insightful
    No, it's just that America has no middle class anymore. The poor can't afford this stuff and there aren't enough rich.


    Which is of course, why SUV sales are at an all time high, and people are moving into $300,000 homes in suburbia in high quantities.

    1. Re:-1. Living on another planet by Anonymous Coward · · Score: 1, Insightful

      Yeah, the SUV -- the ultimate symbol of the American progress.

  16. Re:Linux is great.. by bwy · · Score: 2, Insightful

    I am a linux nut and I see no need for a PDA that runs linux on it.

    I am a Linux nut and see no reason to run a proprietary OS that requires large, expensive development cycles such as Palm OS/Win CE/etc. when a perectly good embedded Linux platform exists which can run thousands of apps already written with minimal or no changes.

  17. Re:Linux is great.. and cheap! by PiGuy · · Score: 3, Insightful

    The point of using Linux was not to add features, but to lower the cost of the PDA: not only could Sharp avoid the Windows tax by using another OS, they could also (theoretically) reduce their specs from those required for a Windows-CE certified PDA.

    Unfortunately, where Sharp could have sold an iPaq-equivalent for hundreds less, they chose to use the money saved by using Linux to add extra hardware features to the device. Thus, rather than a $100-$200 device with functionality equivalent to an iPaq, they delivered a $500-$600 device with functionality and raw performance equivalent to an iPaq, with many extra fancy features such as a full VGA display and the built-in keyboard. Nifty, but this may have been the death of them.

  18. My day has finally come. by MacFury · · Score: 2, Insightful
    iam sorry to see PDA's go but thats progress for you

    If the PDA market is finally dying...maybe Apple will bring back the Newton...after all, they did take it off the market just as the market was becoming ready for the PDA.

    Sigh...I wish Apple would release the newton in the form factor of a palm...I'd buy it no matter what the cost.

  19. WHAT! by IceFox · · Score: 2, Insightful
    They say they are pulling it now? I call WTF on them. Everyone on the team but the *manager* was let go one and half years ago! I should know, I was there.

    --
    Do you changes clothes while making the "chee-chee-cha-cha-choh" transformation sound?
  20. Re:incorrect license caused Zaurus to fail by Anonymous Coward · · Score: 0, Insightful

    Stupid troll. If you'd used the GPL license, it would have cost $0 in the first place, and the whole world would have benefited.

  21. I can't stand my cell phone.. PDA? Hell no by ThoreauHD · · Score: 2, Insightful

    I don't like gadgets that consume more of my lifespan. A PDA is one of them. A cell phone is one of them. A pager is one of them. A laptop is one of them.

    I would have no life left if I was dicking around with all of these no ROI having POS machine's. I don't need it, don't want it, and would rather make my family or friends a nice supper instead.

    Gadgets are for people waiting to interact with the world. It's not the same thing as being part of it.