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DS Pre-Orders Stopped as Sales Soar

GamesIndustry.biz has the story that major retailers Gamestop and EBGames are likely going to stop DS Preorders because they're coming so fast that they won't be able to meet demand when the system launches. From the article: "It appears that six games will be available on day one - Nintendo's Super Mario 64 DS, Sega's Feel The Magic XY/XX, Activision's Spider-Man 2, Ubisoft's Asphalt Urban GT and two from EA - Madden NFL 2005 and The Urbz: Sims in the City." Gamespot also has details on the handheld shortage.

32 of 232 comments (clear)

  1. Smart marketing? by fembots · · Score: 3, Interesting

    I don't know if this is called smart or stupid marketing campaign.

    On one hand, it's good to create (even an illusional) high demand on DS, but on the other, it might have missed the golden opportunity to lock consumers in before other rivals starting coming up with new consoles/games.

    I read no mention of increased production before the release, they just promised to ship 4 million units by end of March 2005. This could be a good thing, as rushed products are usually bad ideas.

    --
    Play iCLOD Virtual City Explorer and win Half-Life 2

    1. Re:Smart marketing? by PornMaster · · Score: 4, Insightful

      What makes you think it's a marketing campaign?

      Every product meets up with delays in getting it to market, particularly technically complex products... if you allow more pre-orders than you can full, then - particularly in litigous societies - aren't you opening yourself up for allegations and possibly lawsuits of misrepresentation or fraud?

      Hell hath no fury like a mother who's pissed off that the toy she already paid for won't be available until after Christmas.

  2. PS2 anyone? by GweeDo · · Score: 2, Interesting

    Who else is reminded of the PS2 launch? There were no where near enough consoles to meet the need and it caused a huge buzz and lots of high priced ebay sells!

    Well, atleast I have mine already preordered!

  3. Re:Err.. by Opalima · · Score: 2, Informative

    The DS is Nintendo's new fangles dual screen handheld. One screen for games. The second for adverts which will run continuously whilst viewing the first.

  4. Re:Err.. by PhoenixFlare · · Score: 2, Funny

    Following the links in the article is too much work, eh? It's a new Nintendo handheld, which you'd know if you actually read a paragraph or two.

  5. Sony must be shaking in their boots... by Anonymous Coward · · Score: 5, Insightful

    The PSP has been riddled with plausible problems since its inception - a high cost to manufacture, attempting to reach out to a market that's not there (not many older people aside from the hardcore gamers play handheld systems), and low battery life. Now, customers have spoken and they want the DS... I don't think there's much room in the marketplace for both systems, maybe Sony should hold off on the PSP till it becomes a bit more plausible and cost-efficient to develop.

    1. Re:Sony must be shaking in their boots... by Kirby-meister · · Score: 2, Insightful
      All I know is that my SP and Tetris cartridge save my sanity on the 7 hour flights I take.

      And I'm in the "18-24" demographic of game players.

    2. Re:Sony must be shaking in their boots... by Babbster · · Score: 2, Insightful
      First off, if profit is the question then Nintendo is the answer in that every one of their consoles has been profitable and, therefore, a success. Despite "losing" to the Playstation, the N64 made a nice chunk of change for the company.

      Second, if you don't think the PSP is heading for problems, you don't know what you're talking about. A game that uses the full capabilities of the system will, by SONY'S OWN ADMISSION, cause the battery life to drop to around two hours (and if Sony is saying two hours, don't be surprised if it's more like 90 minutes in the real world). Battery life has been the bugaboo for portable game consoles forever, and is the most commonly cited reason for the success of the Gameboy despite the fact that it was technically inferior to such handhelds as the Sega Gamegear (I loved it but returned it when, within the first day of not nearly continuous use, I burned through two sets of batteries) and the Atari Lynx.

      I'm a video game fan. I have my PS2, Gamecube and Xbox, along with several Gameboy variants. I'm a gadget freak as well (ReplayTV early adopter, HDTV in the livering room, etc.). Despite all this, I've already written off the PSP until their supposed revision with improved battery life comes out. I'm not going to carry around spare batteries (I wouldn't buy spares at Sony prices in any case) and I'm not going to carry two handhelds at a time just because I know the PSP is going to fail before I get home. Using it at home tethered to AC is just one of those things that annoys me (it's bad enough that wireless controllers still aren't standard in home video game consoles).

      I'm sure the PSP will sell plenty well on the strength of the PS/PS2 and the games that will be coming out for it (Gran Turismo could be a lot of fun on that portable and I love the Hot Shots Golf series). But, amongst people who keep up with these things, Sony's already lost potential buyers of the launch version due to the battery issue alone.

  6. With Nintendo... by poofyhairguy82 · · Score: 4, Insightful
    When it comes to Nintendo, you have to wonder- is this shortage on purpose?

    Some might blow off this question. Why would a company create a shortage when the other option is to sell more product? Simple answer- it creates consumer excitement. The N64 definatly benefited over its lifespan from having an initial shortage, the free advertisement from news outlets interested in parents fighting over a video game machine probably boosted the longterm sales of N64 by a few million systems (and they needed it- that was their weakest console system to date). Nintento knows that it has to survive not only this Christmas, but the next two or three as well with the same hardware. Next year when there isn't a shortage all that free advertising from the shortage will pay off.

    I think that Nintendo is trying to do it in the U.S. at this point (will Japan have a shortage too?). The only reason to avoid the shortage was if they were newcomers in the biz and they needed the numbers from Christmas to pick up developers. But since Nintendo is assumed to always win in that market, they already have developers lined out the door.

    Its a win win situation for them. The only losers are gamers who didn't preorder in time (shame on you!).

    1. Re:With Nintendo... by phoxix · · Score: 3, Interesting

      The N64 definatly benefited over its lifespan from having an initial shortage, the free advertisement from news outlets interested in parents fighting over a video game machine probably boosted the longterm sales of N64 by a few million systems (and they needed it- that was their weakest console system to date).

      Bullshit

      The Virtual Boy was their weakest console to date. It even caused the legend himself Gunpei Yokoi (inventor of original Game Boy, Metriod, nuff said) to leave Nintendo. And while the N64 did get a beating from PS-X, it had games the PS-X couldn't touch. (Which makes sense when you think about Nintendo as its own best developer.)

    2. Re:With Nintendo... by Anonymous Coward · · Score: 2, Informative

      "When it comes to Nintendo, you have to wonder- is this shortage on purpose?"

      Nintendo predicted 4-5 million DS systems could be produced and shipped world wide by the end of 2004. That was 5 months ago. Recent guidance says they are on target to nearly meet the upper boundry of that estimate. Remeber the DS ships in North America first then Japan later. This is simply production capacity meeting exceedingly high demand.

    3. Re:With Nintendo... by dykofone · · Score: 4, Funny
      Come on, it's obvious: the Virtual Boy wasn't a console. It was a portable, and marketed as such. I mean, it wouldn't even fit in most backpacks, and ran about 2 hours off of 6 AA batteries, and playing it in the car would cause your inner ear to explode through your retina, but other than it was portable by definition.

      [Note: I am sad to say I was a huge Virtual Boy fan. I pre-ordered it, and even after forking over the cash and getting one the day of it's release, only to be the only one in line, I still told myself it was the coolest thing in the world. When nobody else at school had one and claimed it was giving children in Japan brain damage, I still said it was the coolest thing in the world. And when I found a fully-functioning in-store demo kiosk sitting on the side of the road waiting for the garbage truck, I threw it in the back of my truck, took it home and continued to call it the coolest thing in the world. I still live in denial that it was an overpriced, headache inducing pile of crap.]

  7. Re:Err.. by Anonymous Coward · · Score: 2, Informative

    Nintendo's new handheld, featuring a pair of screens, and a new control scheme, relying on a D-pad and stylus.

    But I've been wondering two things: Why is it so popular that they can't manage all the pre-orders? Nintendo has gone on record saying it's not going to replace the GBA, nor directly compete with it. So it's not just people buying the next-gen (unless, that's what they think it is). Is it the style factor, the wireless connectivity? The hope that it will become so much more?

    Also, what is Nintendo's strategy with this device? Testing a market? Trying to figure out what a gamer/consumer wants, so they CAN implement it in the next GameBoy? I mean, it was first revealed this year's E3 (I believe. I don't remember the TGS), and it's already out for the holiday season. It doesn't look like it needed extended hype to get it moving. If someone could just answer the question "What the hell is going on?", I'd really appreciate it.

  8. Re:What is a DS? by PhoenixFlare · · Score: 3, Informative

    Try actually following the links or spending about 10 seconds searching on Google...Crazy concept, isn't it?

    Google for "nintendo DS". 3rd result on the first page -

    "USATODAY.com - Nintendo unveiling a new portable ... The Nintendo DS -- short for dual-screen -- will be unveiled Tuesday morning at the annual Electronic Entertainment Expo game industry gathering. ... "

  9. Feel the Magic XX/XY??? by mattkime · · Score: 3, Funny

    Can someone explain to me what Feel the Magic XX/XY is like?

    I have my own ideas about feeling the magic with an xx but i'm not sure anyone here will believe me.

    --
    Know what I like about atheists? I've yet to meet one that believes God is on their side.
    1. Re:Feel the Magic XX/XY??? by SiW · · Score: 4, Informative

      One day, a rather ordinary guy sees a really beautiful woman on the street. Before he can move to follow her, he finds himself holding a bag of goldfish. Apparently, the goldfish are ingested by a passerby who bumps into our ordinary guy. After helping him regurgitate the fish, the ordinary guy is recruited into a "superperformance group" called the Rub Rabbits. Their pitch to him is that the best way for him to see the woman of his dreams again is to stage an amazing performance for her. And thus begins your adventure.

      I'm not making this up.

    2. Re:Feel the Magic XX/XY??? by Jucius+Maximus · · Score: 2, Interesting

      My geek intuition tells me that this text will become the next AYBABTU.

  10. Re:Err...Umm...Uhh by Evangelion · · Score: 2, Interesting


    Prophecy.

    What else is the wireless networking for? You sit and play in the food court, and then start seeing ads for Manchu Wok and Second Cup show up in the game.

    If I was the right kind of person, that idea would give me a wet dream.

  11. Oh. My. God. by RangerRick98 · · Score: 2, Funny

    Here I was getting ready to laugh at the obvious spoof on stupid video game ideas, when I hit paragraph two. Now my head hurts and I want my mommy.

    --
    "You're older than you've ever been, and now you're even older."
  12. DS Shortage by FugiMax · · Score: 5, Interesting

    To those talking about the DS shortage as a marketing strategy, I highly doubt it. Two reasons:

    1. The system is launching Nov. 21st here and Dec. 2 in Japan. That's the closest international hardware launch Nintendo has ever done. I assume Japan will get unit priority after launch to make sure there are units on the shelf to combat Sony's PSP which launches Dec 12.

    2. Hardware was finalized only a few months ago, which means production has only recently begun. Add to this that each unit has 2 LCD screens (one being a touch screen), and you can see a possible kink in the supply chain here.

    So while shortages always generate a frenzy, and thus free marketing in a sense, I think the shortage here is genuine.

    Also, it is unclear whether or not this will hurt Nintendo. With PSP on the way sometime next year, having an install base of 4-5 million never hurts. Look at the wonders that did for PS2.

  13. Re:Err.. by tuffy · · Score: 2, Interesting
    But I've been wondering two things: Why is it so popular that they can't manage all the pre-orders? Nintendo has gone on record saying it's not going to replace the GBA, nor directly compete with it. So it's not just people buying the next-gen (unless, that's what they think it is). Is it the style factor, the wireless connectivity? The hope that it will become so much more?

    It's not the official Gameboy replacement because Nintendo knows it's a risk. But it plays GBA titles along with DS ones, which makes it a de-facto GBA successor. Wireless capability, a fast ARM9 CPU, good battery life and the Nintendo brand add to the appeal - even though the quality of the launch lineup is uncertain.

    But since the GBA compatibility is there, it's not as vital for the DS to blow people away with its launch titles either. As with most new consoles, it's the promise of future titles that gets people to buy them now.

    --

    Ita erat quando hic adveni.

  14. Hmm. by thdexter · · Score: 3, Funny

    I wonder if this might prove advantageous for Sony; if the DS sells out (supply can't meet demand), then maybe consumers will settle for the PSP in lieu of a DS.

    --
    I'm on a road shaped like a figure eight; I'm going nowhere but I'm guaranteed to be late.
  15. I Still Don't Get It! by blueZhift · · Score: 2, Insightful

    I like new hardware as much as the next guy, but I still don't see what the killer app of the second screen is/will be! Project Rub sounds interesting in a salacious sort of way, but no way is that title coming to the U.S.! In the short run, it seems that the DS will be a more expensive way to run your SP games. Right now I'd say that the wireless connectivity offers more compelling gameplay possibilities than the second display.

    The only other issue I'll raise is the potential awkwardness of games that use a stylus. How are you supposed to operate the D pad while scribbling with the stylus? Maybe this is a dumb question, but I just don't see it yet. You can put it down on a table top, but it really looks like it was designed to be held with both hands.

    1. Re:I Still Don't Get It! by redink1 · · Score: 2, Informative
      In regards to the awkwardness of the stylus...

      In one of the demonstrations that Nintendo gave to the press a month or so ago, they demoed a 'stylus' attachment for your thumb. Essentially you could move your left thumb (or right thumb, I think the DS has ambidextrous support) over the touch screen and use it like an analog stick. The game software seemed to have a bug in it, so it wasn't demonstrated... but it seemed like a really cool. Hopefully not too uncomfortable.

      Here is a link to the movie I mentioned (select the "Gameplay Demonstration" movie listed at the bottom), with the thumb 'stylus' thing is near the very end.

  16. Re:Err.. by scot4875 · · Score: 2, Insightful

    Reading a newsticker from games.slashdot.com and not knowing what the DS is is like watching ESPN's scoreboard and not knowing what sport the 'NHL' section is for.

    If you are ignorant of the domain of discourse, it's your job to educate yourself. News tickers are supposed to be short and to the point.

    --Jeremy

    --
    Jesus was a liberal
  17. Smart marketing & hands-on Nintendo DS preview by Geartest.com · · Score: 3, Informative

    We spoke with some people in Nintendo's media/analyst relations department as well as a vice president who said that the company is shipping 1 million units for Nov. 21. This shortage doesn't appear to be an illusion.

    If demand really is so high that retailers are stopping pre-orders then there may be a problem on the manufacturing side with a possible component shortage, or a simple lack of manufacturing capacity to produce more. There are a limited number of suppliers for some of the components that go into the DS and those suppliers have other customers besides Nintendo.

    A few weeks back, we spent a couple of hours in a hands-on preview of the Nintendo DS and previewing/playing Metroid Prime Hunters: First Hunt, Super Mario 64 DS, Spider-Man 2 DS and the onboard PictoChat instant messaging software.

    We also checked out a few more titles yesterday, and will publish first impressions of those games soon.

  18. Re:Err.. by ManxStef · · Score: 2, Insightful

    Funnily enough, I got mine through the main Slashdot RSS feed so there was no indication of any shape or form that it was under "games". Precisely:

    DS Pre-Orders Stopped as Sales Soar -- Zonk -- 6.45pm

    As you can see, that doesn't give you any clue what it's about, and besides, even if it *was* under the games section there's a fair contingency of single-platform gamers (e.g. PC-only) who wouldn't know what a DS is. Visiting the Slashdot "summary" post should then clarify it is, but it doesn't. (Though now one of the mods has appended the word "handheld" at the end, and it's in the Nintendo topic so it's not too hard to grasp.)

    Still, the complaints are somewhat valid, the moderators overly harsh, and the followup posters somewhat arrogant. Typical Slashdot, then :)

  19. I won't buy any console... by sootman · · Score: 2, Funny

    ...until it comes with that cool Calculus game, Feel the Magic DY/DX.

    --
    Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
  20. Re:Technical merits? by pslam · · Score: 2, Informative
    Not really. (Actual Nintendo DS developer here, don't want to get fired or sued by N so staying anonymous of course.)

    MP3 player developer here :)

    CPU is way too slow for DivX - main CPU is just a 66MHz ARM, and the second CPU (33MHz ARM) is dedicated to running the OS services. (Really wacky design.)

    The 4MB of RAM is pretty small by PDA standards nowadays. Also, it uses a very proprietary memory card format for its ROM storage, though it has 32-bit addressing, and it'll probably be reverse-engineered quickly anyway. The hardware-level implementation is kinda crappy though, and although there's a basic MMU I don't know if it'll be useful enough for "real" Linux (uCLinux maybe though)

    That's a pretty mediocre system spec. Most of the MP3 player CPUs we look at these days are ARM7-90MHz or ARM9E-133MHz and up. Most of the time they're only running at about 20-30MHz or so for decoding, but the headroom is great for the occasional burst of UI activity or database access etc. And they still manage enormous battery life like that. About 30-100mW is the power consumption you get these days. I find it ridiculous that most MP3 players probably have more more CPU power than the DS.

    I'm really quite confused by Nintendo's choice of platform. The only reason I can think of for them using:

    • 66MHz ARM9, when they can usually clock 133-200Mhz.
    • 33MHz ARM7, when they can usually clock 90MHz.
    • 4MB RAM, when it's actually really hard to find a single 8 bit SDRAM chip less than 16MB these days, and doesn't price-point very well. SDRAM is a very small power drain in the total system, and larger chips don't draw measurably more.
    • A limited MMU, when ARM have one already designed for the purpose that's good enough for general usage (i.e full Linux). I don't buy arguments about tightly coupled memory being incompatible with an MMU - the development effort with TCM nullifies the miniscule performance (and battery) increase it gives you in reality vs a cached memory system.

    Actually, this reminds me somewhat of a CPU I've worked with *cough* PortalPlayer *cough* that was seemingly designed around being highly efficient and low power. Trouble was it didn't work out efficient in practice and it just made development incredibly difficult instead.

    Here's an example: why didn't they just use a highly integrated ARM-9E 133MHz CPU like you can find from many vendors (i.e Samsung)? Perhaps the answer lies in no-holds-barred cost cutting...

  21. Wal Mart taking orders by John3 · · Score: 2, Informative

    Wal*Mart is still taking pre-orders.

    --
    "We make our world significant by the courage of our questions and by the depth of our answers." Carl Sagan
  22. PSP the next Game Gear? by Neo-Rio-101 · · Score: 2, Interesting

    I have a feeling that the PSP is going to go the way of the Sega Game Gear. The Game Gear had the flashy colour graphics, was more expensive, had less games, and poor battery life. I mean, so far the PSP is fitting the mould. It will be too expensive, and even if you do buy it you'll be scared to take it anywhere... that screen is wide open for scratching. Even if you DO take it somewhere, the battery life will just give up on you unless you strap on a battery pack. Nintendo got it right with the original game-boy. It was cheaper, had more games, and had exccellent battery life, worthy of being called portable.

    --
    READY.
    PRINT ""+-0
  23. Re:A touch screen is great and all . . . by bitwiseNomad · · Score: 2, Informative

    Left-handed gamers have already been considered. The layout of the four buttons on the system's right side mirrors the position of the D-pad. In the Metroid Prime Hunters demo that they gave a few weeks ago, they demonstrated different control schemes that you could select for the game. Two of them were for left handed people, and made the right buttons behave as a D-pad and the D-pad as the right buttons. No worries!

    --

    Light is filtering down from above. Would you like to use DIVE?