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Creative, Apple Battle for MP3 Player Market
kurtz_tan writes "Creative Technology is spending 100 million in a marketing blitz to 'regain its rightful place in the audio industry' by trying to dominate the MP3 market which is now led by the Apple iPod (54% of the market last year for MP3 players that use hard disks). Creative is second with 16.5%. Does Creative Zen sound as cool as Apple iPod ?" And reader TheMediaWrangler writes "The Register reports that Apple will build a stockpile of flash-based iPods to be shipped as early as January or February of 2005. AppleInsider had the original scoop."
Yes, but is Creative's offering an iPod Killer?
I read somewhere that 76% of statistics are flawed in some way and that the remaining 39% often contain early returns and hanging chads!
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Oh you can't count the iPods in NYC? I was visiting the city this summer and was standing outside the Trump building on Madison with a friend, playing what we called "the iPod game". We were trying to either spot people with white iPod headphones, or people geeky/trendy enough to know where the Apple Store was. We had no success finding the Apple Store (however did find another retailor, who was stocked out of the Mini I wanted to buy). It was none the less an amusing game to play; I'd estimate of 1000 people walking by: 25 people were stopped, 2 had iPods, 10 were out of towners, 5 were attractive, 2 of those were willing to chat it up, and 0 knew of, or where the Apple store was
Hmm. "cool"? So that's how they spell "asstastic" at Creative Labs these days!
Let's see. The iPod wins hands-down in functionality, usability, and appearance. So who cares if the Zen sounds cooler? We're only talking about audio output devic---hmm, that didn't come out quite right.
*backpedaling furiously* Umm, I mean, they're both solid-state, so they all sound cool! And it's winter! So gimme a nice warm set of vaccuum tubes powered by a backpack-mounted car battery or give me death, man!
"Prettier" does not mean "superior."
So you're saying you'd rather be in a latex bodysuit with Madeline Albright rather than Angelina Jolie (or for the ladieees, Alan Greenspan rather than Jude Law).
I was going to agree with you, but I bet most people do. So I am going to have to disagree with you.
78% of all statitistic are made up. 64% of the population knows that ;)
But seriously, you can make any group of numbers say what you want with some creative interpretation. Apparently 88% of grads from my college find work in their field. Where our graduating class it was more like 40%.
DarkMantle I been bored, so I started a blog.
You know Creative used to have a virtual monopoly on ugly pimpified mp3 players. For years iPod fashionistas were able to hew to the purity of the white form. Endless tedious column inches were spewed in blogs and media about the flawless design purity of the iPod. They were, of course, ignoring the popularity of variously coloured covers and after-market skins for the iPod. And the iPod's slow drift into chromism...
Then came the first rift in the iPod's White Power Ideology: the iPod Mini. Suddenly it was available in, let's face it, some pretty girly pastels and the Cult of iPod had to adapt to pay homage to this new reality.
But now there's the U2 iPod. Black and Red. A testament to gaudy ugliness. It's like the A-Team Van was recycled with go-faster stripes. It out-blacks the iRivers and out-pimps the Creatives. Apple has definitely made a land grab for the ugly mp3 territory. Creative can no longer claim the Ugly Throne.
Well done. I hope the iPod Flash comes in hot pink.
Da Blog
Yeah, don't not get one because you think it's passe`...do it because you're broke.
"How like you to drag your keyboard to a gun fight." - Aaron Bedard (BANE)
do not trust any statistics that you did not falsify your self.
What the fuck was the point of your post?
First of all you were in tourist central, not to mention a major business district. So your little survey was most likely of tourists, businessmen, rich older women and kids going to the Disney store. You were 60 blocks away from the Apple store....
you know what, nevermind, I just want to wash your dumb ass post from my brain.
No it will actually be: "Creative, Apple Battle for MP3 Player Market" as someone re-posts this article without checking for a previous submission.
Go retro, use a wax cylinder instead. Now that would be a statement.
You don't need a lab to make mud.