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Editorial: On the SpikeTV Video Game Awards

The best thing about the SpikeTV Video Game Awards show was that it was "only" two hours long. And that's really sad. Now that the business side of gaming has gained some attention, the next hurdle the gaming industry should be attempting to clear is an artistic one: games will never be seen as equals to movies or television if they and the culture that surrounds them are represented the way they were last night. The industry can do better. Read on for my reaction to last night's train wreck of an awards show. The concept of an awards show for video games probably strikes some people as counterintuitive. While movies and television are investments of a handful of hours on the viewer's part, even the shortest story-based games take ten hours or more to complete. The personal nature of the video gaming experience means that gaming is a highly subjective genre of entertainment. Even more so than for movies and television, people have very specific gaming preferences. Attempting to quantify that experience across the board may seem like a bad idea at the outset.

That said, I think that an awards show is a good idea for the industry. At the very least, having an awards show with some gravitas would be a great way to put a public stamp of approval on the hard work that development houses put into their games. Games and movies can both take years to make, with certain games having development cycles longer than the lifespan of the average household pet. That kind of commitment by the artists, developers, designers, and producers should be rewarded in some way. If a game is good, I'm sure the big fat checks they get are plenty of reward. There's still something at work in an awards show, though. I bet if you asked a big name actor who's has been in a financially successful film and also won an award which he remembered more you're going to get "the awards ceremony" as an answer every time.

If an awards show in general is a good idea, I believe the debacle that SpikeTV broadcast last night was actually counter-productive for the gaming industry. As far as I could tell, the show had little to do with games, and everything to do with advertising. "Most Addictive Game Fueled by Mountain Dew"? Come on! If the Oscars had categories like "Best Comedy driven by Ford" or "Best Female in a Leading Role with makeup by Revlon" would you take them seriously? The night was a never-ending cascade of scantily clad women, rap, "extreme" stuff, rap, people who had nothing to do with games, and rap.

It's very interesting to me that, at least in my time zone, just after the awards show ended an episode of X-Play that I really wanted to see came on. Aside from the fact that the X-Play folks are (refreshingly) actual gamers, this particular episode had a piece with Morgan Webb covering the Child's Play charity auction from last week. Seeing Gabe and Tycho in tuxedos was excellent in and of itself. Above and beyond that, the disparity between the crass tenor of the awards show and the tone of the charity auction was striking. From what little I saw of the auction, it didn't seem somber at all. Jokes were cracked and everyone seemed to be having a good time. The difference is that the audience and organizers were there to celebrate games and children in a respectful manner.

And that, for me, is the biggest complaint I have about the awards last night. The show showed absolutely no respect to the games themselves. From the Video Game Ombudsman's commentary: "A selection of graphics adjectives used on the show - "slammin'," "great," "amazing," "hot visually," "so sick." That kind of shallow analysis is why games aren't art in the minds of a lot of people. Katamari Damacy is a very worthwhile game, but graphics and the "slammin-ness" of the game have nothing to do with that. Katamari is a good game because of a great (and simple) design, a development team that purposely looked for a unique style of gameplay, and a quirky and original soundtrack. I want an awards show that actually says things like that.

It could be great, too! The Oscars have a board that votes on the movies, and the Academy members are made of folks from the movie industry. I say the same style would be a useful format for games with some slight changes. The Oscars send around DVDs of all the nominee films to the Academy. Forcing a large group of people to play the number of games that would be required would be just cruel. That would mean hundreds of hours of gameplay just to be qualified to vote. It would be a much better idea to split up the field into bodies of relevant people. Have thirty or so folks involved in the RTS genre, say, from developers to producers to fan site owners review a set of five or six games and then vote accordingly. Have a Media Choice Award where game review organs like Gamespot, Game Informer, and X-Play, who have presumably played most of the field, can have their say. Have voting for the Game of the Year award be an industry-wide event, with everyone from an EA developer to a Sony Online Customer Service Rep to an IGDA member having a chance to say their piece. Voting via website is fine if you're taking a Slashdot poll -- making a representative, evaluative statement about a field of entertainment for an entire year should be slightly more involved.

I have enough problems in my day without having to explain to my family why a show honoring the entertainment I love is populated mostly by underdressed women in angel costumes. Once a year, wouldn't it be nice to put the scruffy, anti-social gamer stereotype behind us? To sit down and watch some very intelligent people in tuxedos and gowns get their due for providing us so much entertainment? Seriously, wouldn't it be great to see John Carmack present an award? Or get to listen to a Wil Wright acceptance speech? A gaming awards show taken seriously would be a sight to see. Even if that never happens, please -- enough with the Spike-style awards shows.

28 of 635 comments (clear)

  1. zonk by daniil · · Score: 4, Funny

    Who is this guy, Jon Katz under a false name?

    --
    Man is a slave because freedom is difficult, whereas slavery is easy.
    1. Re:zonk by zapp · · Score: 4, Insightful

      The problem is that there are *not* more Victoria's Secret model type women out there - but by being constantly exposed to the few that do exist (both real via media, and the artificial ones), subconciously you come to expect all women to look like that. This means you are limiting the number of real women, who are still quite attractive, which you consider dateable.

      On the other side of the gender spectrum, women feel if they don't look like a VS model, then they don't have any sex appeal.

      That said, Victoria's Secret models do make the best wallpapers ;)

      --
      no comment
  2. wrong by spac3manspiff · · Score: 3, Insightful

    Mixing Snoopdog with videogames is simply sad and a disgrace to videogames.

  3. To Summarize... by FortKnox · · Score: 4, Insightful

    ... hollywood thinks gamers are the frat-boy, rap loving, dew drinking jocks that play the following games: Tony Hawk, Madden, and GTA.

    Of course, this is completely wrong in most ways and its not a surprise that any 'real' gamer thinks the award cermony was trash.

    --
    Good quote, too many chars. Seriously, the slashdot 120 char limit sucks!
    1. Re:To Summarize... by bob670 · · Score: 5, Insightful

      You are confusing the classic "geek" gamer archetype, which probably represents you and I pretty well, versus the more typical "gamer" today, which you decribed perfectly. You only had to drive by a store during the Halo 2 release to see what the typical "gamer" has become, and it ain't us.

    2. Re:To Summarize... by Deathlizard · · Score: 3, Insightful

      Last year. I said that they should have called the VGA's something like "WWE Most Xtreme Beach Volleyball Def Jam Vice City Madden Football challenge with Funkmaster Flex."

      This year, Im going to go with "EA Sports Xtreme Beach Def Jam San Andres Pro Skater Football with Funkmaster Flex."

      I dont know who the hell this show even appeals to. I dont have anything wrong with Hip Hop or Rap but geez its a video game awards show not a music awards show. Seriosly the first 10 minutes was a Gansta Rap War that was half censored. Most of the Stars of this thing were rappers or skateboarders. and Frankly, the only reason to even watch this was for Motley Crue (again not VG related), which they cut off in the end. This is a Video game awards show that I swear to god thinks it's some sort of music awards show.

      Frankly, this article has it on the money. What needs to happen is let gamers take this over. I know I'm going to take a ton of flak for this, but G4 really needs to take this off of SpikeTV's hands. Sure it will suck but at least it will be game related instead of T&A filled Rappers Delight, and the one awards show G4 had was a much better show than this thing ever was, and thats saying something.

      Second, screw the "Viewers Choice" voting that SpikeTV does. All thats ever going to win that is Madden and the like even though they did nothing innovative or groundbreaking. I agree that what needs to happen is a Oscar like board of professional Video game reviewers, programmers and people directly associated with the industry to nominate and award.

      Third. The Advertising goes away, pure and simple. No promoting of awards, games or anything in particular. Half of this show was video game previews and acts based on most of the games that won awards. The minute you saw all the Promos for San Andreas you already knew it won GOTY hands down. The "Most addictive game fueled by Dew" presented by Virgin mobile and Moutain Dew is a perfect example of whats got to go away.

      Frankly, at this point, I dont think this show could ever be saved. The Gaming public has been so scorned by these last two showings that I can't see SpikeTV possibly getting out of the deep hole they dug. I'm frankly amazed that gamers watched this one because the only reason I watched it is because I cant stop watching a train wreck. I'm guessing the same goes for most of the gaming public out there.

    3. Re:To Summarize... by faust2097 · · Score: 4, Insightful

      That's funny because Madden, Grand Theft Auto and Tony Hawk are some of the best-made, most consistently quality titles being released right now. And it doesn't take them 5 years to release a game that can be beaten in 6 hours.

      The entire concept of the 'real' gamer and the "gamer lifestyle" is what leads to pandering garbage like the Spike awards. The more of a market segment you try to make yourself the more attractive you become to advertisers and therefor the more crappy television gets made for you. Since 18-30 year old males are watching less television than ever before advertisers are desperate to try to market to them. Did you notice that most of the sponsors were not game companies?

      Most people who buy and play games do so as a side hobby and they have no interest in being 'real' gamers. They just play games that they enjoy and live the rest of their lives. The actual gamer population crosses all demographic lines and is more diverse than you can imagine. Just because that guy at EB talking about Madden accidentally elbowed you and made you drop the copy of Harvest Moon you were looking at doesn't give you any special rights as a "gamer" as opposed to a frat boy.

  4. Media by The+Snowman · · Score: 3, Interesting

    This attitude will change when the media stops portraying gamers the same way they portray internet child predators -- weird, pasty white guys with no lives who cause trouble, e.g. Columbine. Games are a scapegoat for the media, why give them any credit?

    --
    24 beers in a case, 24 hours in a day. Coincidence? I think not!
  5. Well... by Blue-Footed+Boobie · · Score: 5, Funny
    All of your points are valid and EXTREME TO THE MAX!!

    Seriously, 'slammin article with some wicked good points.

    --
    DAMN YOU OCTODOG! DAMN YOU TO HELL!
    1. Re:Well... by Jason+Ford · · Score: 3, Funny

      Poochie? Is that you?

      Scratchy: Ooh, Poochie is one outrageous dude.
      Itchy: He's totally in my face.
      -- "The Itchy & Scratchy & Poochie Show"

      --
      I did not become a vegetarian for my health, I did it for the health of the chickens. --Isaac Bashevis Singer
  6. You lost me with... by bob670 · · Score: 3, Insightful

    the analogy to the Oscars, look how many absolute crap movies get nominated and win Oscars every year. The real problem is that we have turned gaming in to such a big business, which explains why so many crap games get released every Tuesday. Maybe there is a paralell between Hollywood and the games industry, but not the one you want to draw...

  7. Are you Serious by mordors9 · · Score: 4, Funny

    These are video games.... you really think that this should be as serious as the Oscars. And by the way, exactly what is wrong with scantily clad females?

    1. Re:Are you Serious by shawn(at)fsu · · Score: 4, Insightful

      Why are movies any more serious? Did Titanic really change any ones lives? did some one get some great epiphany from watching the LoTR? I'm not saying that games should be elevated to the level of movies, I think that everything else should be lowered to games. Movies, TV shoes, Music. Games. It's all entertainment. I don't think any group on it's own is better than any other. All this prestige that surrounds the Oscars, Grammies Emmys Etc is in my humble opinion dumb.

      I was going to end this with a movie or a song that breaks the rules I have laid out above but I can't think of any. If they do exist they don't get the recognition they deserve.

      --
      500 dollar reward for tip(s) leading to the arrest of the person(s) who stole my sig.
    2. Re:Are you Serious by stratjakt · · Score: 5, Insightful

      By that token, why are fiction books so serious? Did War and Peace really change anyones life? Did someone get a great epiphany reading To Kill a Mockingbird or A Farewell to Arms?

      You can tell a great story in any form, books, TV, movies, or in a video game. The truly great ones don't need an award.

      Most of the best movies I've seen never won an Oscars, most of the best books I've read never won a pulitzer, most of my favorite TV shows don't win Emmys, and most video games I really like won't get 9 stars at EGM or win any votes. It's irrelevant.

      Being popular doesnt mean being great, and take awards shows for what they are - popularity contest. At some point some group, large or small, votes on the winners using whatever arbitrary method they use. There are no metrics, nothing you can measure to say "this game is bigger/faster/better than that one".

      People like zonk need to be told what to like or dislike and/or constantly reassured that they like/dislike the same things as everyone else.

      --
      I don't need no instructions to know how to rock!!!!
  8. Not academy equivalent by Mage+Inq. · · Score: 3, Interesting

    I wouldn't give SpikeTV Video Game Awards much creedance. It's like taking Blockbuster Awards too seriously. The audience for SpikeTV is hardly academically minded, so the show caters to its audience. No surprise there. TV is a vast wasteland anyway.

  9. Woah, wait. by Sagara+Sozou · · Score: 5, Insightful

    Remember, Spike is the first network for men, NOT the first network for nerds. I feel that Spike is trying to make the awards for those average Joes who like to play GTA and such, and don't have the time for in depth analysis of certain points of games. We're only part of the market guys, we shouldn't be selfish and count out the rest of the world. What may be a train wreck for us, may be a good time for others.

    --
    Those poor bastards, they have us surrounded. Now we can fire at them in all directions!
    1. Re:Woah, wait. by MBCook · · Score: 4, Insightful
      And this is MY biggest complaint. Spike TV is NOT A NETWORK FOR MEN. I'm sorry but real men (not adult males) don't spend all their time looking at scantaly clad women and big trucks and stuff like that. I HATE that image. It is terribly demeaming. You think the images of women on TV are bad? What about men? 9 out of 10 times on sitcoms they are portrayed as sex crazed idiots (and you're starting to see that in dramas too). Not all shows are like that, but they seem to be more and more common. Where are the "Father Knows Best" and "Andy Griffith" shows now?

      Spike TV is not the first network for men. It's the first network for horny adolecents who what to THINK they are adults and dumber adult males. The only reason I've ever watched Spike TV has been MacGyver or a Star Trek. But their origional content, and their ads (first time I ever saw "male enhancement" ads other than SPAM was on Spike) are just demeaning to any guy with a brain.

      I HATE them. Real men wouldn't find that kind of crud entertaining. If you don't agree with me, I guess that means that I have a much higher standard for "man" than you, for better or worse. Sorry for the rant.

      PS: For more on TV making men look terrible, read "The War Against Boys", which talks about that issue and many more. Facinating book.

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
  10. Agreed by grumpygrodyguy · · Score: 4, Insightful

    games will never be seen as equals to movies or television if they and the culture that surrounds them are represented the way they were last night.

    I agree completely, I saw it on the channel bar and eagerly switched over expecting some real information, reviews, demos etc. I watched for about 5 seconds before I went back to what I was watching before. What I saw was so rediculous that I specifically avoided that channel for the rest of the night so as not to incur any more brain damage.

    I am one 29 year old gamer of many in their 20s 30s and 40s who would request a bit more maturity and relevance.

    Targetting specific demographics just alienates everyone else. Note to the producers: Next time try focusing on the games.

    --
    The government has a defect: it's potentially democratic. Corporations have no defect: they're pure tyrannies. -Chomsky
  11. Redundant by allenw · · Score: 3, Funny

    Given that this was on SpikeTV, this editorial isn't really necessary, is it? [Does anyone actually watch that channel on a regular basis?]

  12. Spike TV as a whole is moronic. by Spencerian · · Score: 5, Informative

    It's not just that one show. Spike TV changed format about a year ago to male-oriented programming from its roots as The Nashville Network (TNN). TNN originally showed some country music-oriented programming, but became more mainstream in its latter years as it began to compete with TBS and other national entertainment channels.

    Apparently someone at Viacom (owners) got a bee in their ass that the Lifetime Oh-My-God-Judith-Light-Is-On-AGAIN Network and the Oxygen (deprivation) women's oriented networks needed some competition. I think, however, that like some women claim about us men, that the Viacom men were caught programming with the wrong head.

    Spike TV is a travesty of programming for men with moronic tastes, and I mean STOOOPID. They could not take the tack that the Fine Living Channel took, or even pair up with known good magazine formats and features such as that found in "Mens Health", "Esquire", "GQ" or even "Playboy" magazines, opting instead to rot our brains with tripe that makes "Maxim" and "Stuff" magazines seem like professional and academic thesis journals.

    WTF were they thinking? The only thing good on Spike are spoadic episodes of "Star Trek-TNG", but you have to dodge commercials of the recanned and redubbed Japanese game shows to watch it.

    Not even Comcast fucked up this big when they acquired TechTV, ripped a few vital organs from it for G4, then killed TTV. At least you can see a little TTV in the Frankensteinian G4.

    --
    Vos teneo officium eram periculosus ut vos recipero is.
  13. Re:They're only video games! by 99BottlesOfBeerInMyF · · Score: 5, Insightful

    These are video games that people play for fun. It's not a symphany orchestra, it's not a blockbuster movie.

    Did you just compare a symphony orchestra to a blockbuster movie? Did you just imply that a blockbuster movie has more depth, or more art than a video game? Have you seen any blockbuster movies in the last 10 years? I'm sorry but most people go to see blockbuster movies because they are fun and because you don't have to think very hard.

    The top three blockbusters right now are: Ocean's Twelve, Blade: Trinity, and National Treasure. Yeah, that's some real art for you.

  14. Incorrect assumptions. by Telastyn · · Score: 5, Insightful

    The 'editorial' assumes 2 things which are largely incorrect.

    Firstly, that we actually respect the Oscars, and that they themselves aren't completely shallow renderings of that industry. Awards shows aren't respected anymore. They've become popularity contests at best, and an annual soap opera at worst.

    Secondly, that Spike was actually targetting the gamer culture, which they weren't. Remember that the most played game of all time is Windows solitare. Deer hunter, myst, and roller coaster tycoon are among the top selling pc games of all time.

  15. For Those Who Don't Get It by Obiwan+Kenobi · · Score: 5, Insightful

    I love the Katz haters, the young ones, the immature out there ready to beat down this editorial with the typical "They're just games! Stop taking them so seriously!"

    Well, that's what people have said about many professions and artistic ventures. The fact is, many years of work and people's lives are wrapped into these games.

    When you do a $40 million (yes, forty million) dollar game project, you run your dev team in the ground to ship it (see: EA Wife), you struggle with design and features and usability and publishing it on 3 different platforms...well, to sit back and trash it out with Tara Clueless Reid and basically say that all games are just rap videos with an interface...it's disheartening.

    It doesn't encourage growth in the industry toward more unusual and original IP/ideas because one of the best things about the Grammys and Oscars is that it recognizes Dark Horses that usually get a huge boost in record sales or box office because they were recognized.

    I see a classy, well done and thoughtful award show on video games as a good thing. Let's just face the facts: Spike TV isn't going to provide it.

    What's best about this situation is that both of these shows could coexist. You can have your cake (Spike TV) and eat it too (nice, classy show attended by actual important game designers and developers).

    I think it would be amazing to have a true video game award show with a host to provide funny banter but at the same time shuttup and let John Carmack accept his Landmark Award (or whatever it would be called) for his achievement in the art of programming and making game technology.

    We need this type of recognition so that big games can get the recognition they deserve and little games can get their due limelight.

    There is nothing wrong with doing a classless show. But there is also something to be said for having a show full of it, complete with respect, something that the Spike TV show simply refused to provide.

  16. Its an awards show! by bludstone · · Score: 3, Insightful

    Awards shows are worthless.

    All of them.

    Always have been, always will be.

    Expecting more from a Televised awards ceremony is fairly foolish. You would be better off spending your time actually playing the games.. or, heck, even spouting worthless drivel in a thread _ABOUT_ awards shows on tv.. on slashdot. ...what?

    --

    no .sig
  17. Relevant question. by Vvornth · · Score: 4, Insightful

    Must we kill EVERY Rapper in this world in order to have a sane awards show of any kind AGAIN??

  18. Re:here is a movie or two for you by ChaosDiscord · · Score: 3, Funny
    I didn't see the awards show, but I would guess that it was pretty representative of the game industry.

    Indeed. It's a little known fact, but most video games are developed by rappers and Victoria's Secret models. Few people truly appreciate Snoop Dog's mad-3d pipeline optimizing skillz.

  19. Re:They're only video games! by Altus · · Score: 4, Funny



    no kidding... how can you compare that dreck with something so sublime and beautiful as the complex intertwined plot of DOOM,

    your on mars... and there are DEMONS!

    you cant make that shit up!

    --

    "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

  20. Award shows by John+Carmack · · Score: 5, Insightful

    I did the Academy of Interactive Arts and Sciences awards show a few years ago -- I was inducted into the hall of fame one year, then the next year I inducted Will Wright.

    I hated it, but it is a big industry, and there is a broad range of people involved. Honestly, I'm almost certainly in the minority. One developer that I was talking to backstage was very bullish about how important it was to legitimize the industry with events like this, but I just don't have any empathy for what I perceive as "Hollywood envy".

    Some award show issues are just a result of stupidity -- I felt so bad watching Hironobu Sakaguchi of Squaresoft, a non-native english speaker, being forced to read a long speech written by some PR type about me. I threw out what they gave me to say about Will, and wrote something more to the point myself.

    I do feel that there is a rather fundamental mismatch with big awards shows for game development, because game development isn't a performing art. You expect actors and musicians to show well, because that is what they do. Why aren't awards for authors the same glamorous events that the movie / TV / music ones are? Game developers are much closer to authors than actors.

    John Carmack