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Scalable Enterprise Buzzword Solutions
prostoalex writes "Need a scalable enterprise solution? You're in luck, as those three buzzwords have become so prominent in the technology industry, that they can describe pretty much anything, according to Associated Press. The article later goes on to blame Microsoft and Apple for 'dumbing down' the product descriptions in order to appeal to non-tech-savvy audiences. 'High-tech companies don't release products anymore, they provide solutions. And those solutions don't simply run a program or play a song. Instead, they enable experiences, optimize agility or make people's passions come alive', the AP article states."
It's "It just works" campaign attracts people, but when people realize that it doesn't "just work", it requires study and practice, and yes, you might have to fix it from time to time...
It frustrates people, and it makes people feel like morons. Which they're not, just inexperienced.
So, in other words, the target audience, the CEO/CIO/board of directors, is an audience that wants to be blown over with meaningless bullshit.
I am sure they, along with 99% of society, will give more points for style and effort over negative geek whine, such as yours, any day of the week. Now would be a good time to assess your place in the food chain and contemplate whether it is a good idea to go around advertising your lack of progress.