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EA Looking to Increase Stake in UbiSoft

Despite recent claims from EA that their intentions were benign, Reuters has the story today that EA may expand their investment in Ubisoft and could seek a seat on the board. From the article: "EA is now Ubisoft's largest shareholder and has 20.88 percent of its voting rights. But the Guillemot brothers, the French company's founders who together own 17.5 percent, still control 22.8 percent of the voting rights."

42 comments

  1. Hear Ye Hear Ye by Giant+Ape+Skeleton · · Score: 0, Troll

    I would like to declare a preemptive moratorium on jokes involving "French" and "surrender".

    thx

    --
    The difference between stupidity and genius is that genius has its limits.
    1. Re:Hear Ye Hear Ye by Anonymous Coward · · Score: 4, Funny

      Let's all lighten up. Let's stop making fun of each other's country and focus on something everyone can make fun of, EA.

  2. Activist vs. Consumer by ZephyrXero · · Score: 4, Interesting

    How far is EA going to go to piss people off? The just can't get enough bad press can they? However, the real problem is "how long are people going to act like consumers instead of activists?" Now going to one extreme or the other is always bad, you have to find a balance...but I am tired of seeing people act like mindless cattle. If EA treats it workers, customers, and compitition poorly, people need to boycott. We may not own any stocks in the company, but we can control a little bit of their cash flow. If people would take a stand and make it unprofitable to act like this then they wouldn't. Do you really want to only have the choice of Sony, EA, Microsoft, or Nintendo for your games? Competition drives innovation, and the less companies there are the less competition there is. Please people, I beg you to take a stand for once against these monolithic corporations!
    </rant>

    --
    "A truly wise man realizes he knows nothing."
    1. Re:Activist vs. Consumer by Mitaphane · · Score: 3, Insightful

      B, b, but where are the people going to get their next NFL football game?

      Not to rain on your parade, but the vast majority of people don't care. Joe consumer is too busy with the trivial details of his own life to care about business practices of a corporation that doesn't effect him, especially a video game publisher. On top of that, the casual gamer that play sports games doesn't care where their new football game comes from. As long as it has new stats, plays as well as the last iteration, and maybe has some fancier graphics he'll be happy. I think the only hope to see the death of EA is that their own arrogance will get the best of them.

      But aside from my hopeless skeptism, I'm with ya. Fight the power!

    2. Re:Activist vs. Consumer by ZephyrXero · · Score: 2, Insightful

      That's the whole point! Whether or not "Joe Consumer" realizes it, this does affect them...maybe not directly, but eventually it will. People need to be informed that all this apathy is going to catch up with them before it's too late...and I'm not just talking about EA here.

      --
      "A truly wise man realizes he knows nothing."
    3. Re:Activist vs. Consumer by superpulpsicle · · Score: 2, Insightful

      1.) EA owned Porsche, games like Gran Turismo can't have a porsche 911 turbo.

      2.) They own Nascar the franchise practically.

      3.) In 2003 I warned people that EA will own the NFL players association soon. No one believe me then.

      4.) After they own UBisoft, they are only a couple steps away from blocking off everyone from having swat-team based tactical war games. Yes, this may sound crazy now. But so did the NFL thing back then.

    4. Re:Activist vs. Consumer by shoptroll · · Score: 1

      4.) After they own UBisoft, they are only a couple steps away from blocking off everyone from having swat-team based tactical war games.

      Wouldn't that just make Valve's day... It's not like Vivendi/Sierra are capable of putting up a fight these days

      --
      Insert Sig Here
    5. Re:Activist vs. Consumer by Lord+Kano · · Score: 1

      Honestly I'm not a software Pirate, I'm an activist!

      LK

      --
      "Hi. This is my friend, Jack Shit, and you don't know him." - Lord Kano
    6. Re:Activist vs. Consumer by Anonymous Coward · · Score: 0

      4.) After they own UBisoft, they are only a couple steps away from blocking off everyone from having swat-team based tactical war games. Yes, this may sound crazy now. But so did the NFL thing back then.

      Well, gee. You could justify pretty much anything with this logic. "Hello Kitty is going on a rampage in Times Square, killing thousands. Sure, it sounds crazy now, but so did the NFL thing back then."

    7. Re:Activist vs. Consumer by Pvt.+Fruitcake · · Score: 1

      One I am also boycotting EA cause with no competition we will see the NFL frachise not get any better, just like the Nascar franchise hasn't really improved in the last few years. EA can't possibly get an exclusive license on war games, there isn't any one single organization that licenses these things. It would be like EA getting an exclusive license for Football (Not NFL, but the actual sport) it just can't be done.

    8. Re:Activist vs. Consumer by Dunbal · · Score: 1

      Helo Kitty is going on a rampage in Times Square, killing thousands.

      What, again???

      --
      Seven puppies were harmed during the making of this post.
  3. Publicly traded company means loss of control. by LordZardoz · · Score: 3, Insightful

    By becoming a publicly traded company, the founders of Ubisoft created the possibility of having control of their company taken away from them.

    They may now be rich from running a successful videogame publisher and selling stock in it. But now they get to experience the joy of watching someone they hate come along and systematically dismantle something they put a great deal of time and effort into making a success.

    If they can sleep comfortably on their large piles of money with that notion, then more power to them.

    But if they dont like what is happening, then they should kick them selves for permitting this to come about.

    END COMMUNICATION

    1. Re:Publicly traded company means loss of control. by shoptroll · · Score: 1

      Kinda like how EA gobbled up other development houses.

      That's basically what happened with Maxis.

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      Insert Sig Here
    2. Re:Publicly traded company means loss of control. by Have+Blue · · Score: 1

      Of course, it's very likely they would not have ever become a successful videogame publisher without the vastly greater funds available from becoming a publically traded company. Would they sleep more or less comfortably on the notion that their dreams would almost certainly never come to fruition? All business decisions involve risk.

    3. Re:Publicly traded company means loss of control. by Pvt.+Fruitcake · · Score: 1

      But now that they are rich, when ea starts to get serious about buying them out, they can start another gaming company with the profits from the first and then laugh at EA

  4. Re:MOD PARENT DOWN by ZephyrXero · · Score: 1, Informative

    " Please mod this troll down. I am French and I find it offensive. I don't laugh at you Americans because of Vietnam and North Korea so shut up about the World War II because American civilians have NEVER experienced such hell as we had here. Thank you."

    I am an American, and I agree with you. If the dumbasses in my own country don't watch it, the whole world's gonna be gunning for us. Just because the French actually used their brains and realized we were only going to Iraq for oil, everyone here freaked out and started throwing out their wine and naming french fries "freedom fries" even though their not even really from France orginally!

    --
    "A truly wise man realizes he knows nothing."
  5. Does this mean I should expect by centauri · · Score: 3, Funny

    Splinter Cell: Post Season?

    --
    Don't blame me, I voted for Durga.
    1. Re:Does this mean I should expect by British · · Score: 1

      I'm hoping for a sequel to UbiSoft's best game EVER: VIP(Valerie Irons Protection). Yeah, put a sequence of buttons to hit on the screen to make valerie fight the bad guys, a crude shooting gallery and a slide-puzzle!

      That'll reel in the profits from the uber-hit TV series.

  6. Consumers just do not care. by LordZardoz · · Score: 4, Insightful

    This may amount to bad press, but for bad press to matter, the consumers that drive the sales would need to actually give a damn.

    Now, in order to give much of a damn about EA's competition practices, labour relations, or other general bad behaviour, you have to be one of the following.

    1) a follower of the goings on in the videogame industry
    2) an employee within the game industry.
    3) a direct relative or friend of someone who qualifies on item 2
    4) a Labour activist.
    5) a member of the gaming Media.

    Now, the number of people who fall under those categories is quite small. Granted, members of those categories are screaming their heads off to anyone who will listen.

    But the bulk of EA's sales come from the following.
    1) Casual gamers.
    2) Parents of casual gamers.

    EA being a miserable company does not show up as even a blip on the radar of someone who cannot tell you the difference between EA and Blizzard. It does not affect their ability to do their jobs, raise their children, or search for their Pornography, or address their day to day moral concerns.

    So if you want consumers to give a damn about EA being run by assholes, you need to give the disintrested consumers a much better reason then the disapperance in choice between companies they have never heard of.

    END COMMUNICATION

    1. Re:Consumers just do not care. by bluGill · · Score: 1

      You forgot one important group that could care: union members. In the US this is about 15% of the population, and most are rabid about working conditions. Let the average union worker know what is going on at EA and it will make a difference. Many of these people refuse to buy anything that doesn't have the union involved.

    2. Re:Consumers just do not care. by qoa · · Score: 1

      I'm willing to bet that the average game player, who reads the ocassional magazine, and plays his console a few times a week, thinks this is a good idea.

      --
      Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats.
    3. Re:Consumers just do not care. by westlake · · Score: 2, Insightful
      Let the average union worker know what is going on at EA and it will make a difference.

      There is nothing a union worker enjoys more than seeing a self-proclaimed "professional" who has been shouting "I don't need no fsucking union!" since the day he was born being treated like roadkill by his boss.

  7. Re:MOD PARENT DOWN by Anonymous Coward · · Score: 1, Insightful

    You find it offensive that someone wants everyone to stop making jokes about the French and surrendering? Do you know what a moratorium is? It's a suspension of activity. While you're learning new words, try this one: kneejerk.

  8. Not impressed with EA by tod_miller · · Score: 3, Interesting

    I have not been impressed with EA at all recently, as a games company. Despite thier nfsu series, they are always in the news as a bad company to work for.

    I say they are looking at the games industry as a games sweatshop, which is not good for consumers.

    --
    #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
  9. Re:MOD PARENT DOWN by HavokDevNull · · Score: 2, Insightful

    Mod - 2 fanatical liberal conspiracy theorist uninformed flamebait.

    Laugh it was a joke

    --
    Sig
  10. This is not acceptable! by OmgTEHMATRICKS · · Score: 0

    EA: We must not have this.. Max Headroom thing get back on the air! Guillemot: But the kids love him!

  11. Mind-tricks by shoptroll · · Score: 4, Funny

    Just like the White House is insisting that Iran isn't a major concern...yet.

    Anyone else feeling like the victim of a jedi-mindtrick?

    "This is not the hostile takeover you're looking."

    --
    Insert Sig Here
  12. Re:MOD PARENT DOWN by Giant+Ape+Skeleton · · Score: 1
    Dang, folks around here are a tad uptight :-(

    --
    The difference between stupidity and genius is that genius has its limits.
  13. Just playing devil's advocate here. by hal2814 · · Score: 1

    People will act like consumers as long as they are consumers. If EA is doing something illegally, then I would fully expect the US gov't (and any other gov't involved) to enforce the law. If the EA environment is really as bad as many people claim (and I believe that it is), this will come back to bite EA. You can't treat employess terribly and expect them to stay as long as there are other options. EA might not lose any market share right now over their practices, but they will lose market share when they can't make decent games anymore because current and prospective talented employees take other job offers.

  14. Re:MOD PARENT DOWN by Anonymous Coward · · Score: 0

    Please mod this troll down. I am French and I find it offensive. I don't laugh at you Americans because of Vietnam and North Korea so shut up about the World War II because American civilians have NEVER experienced such hell as we had here. Thank you.
    As an American, I'd laugh at the French because of Vietnam, but that's only history...

  15. If you can't beat them... by Anonymous Coward · · Score: 0

    ... buy them.

    To me, the funniest thing about this whole situation is that EA's Montreal studio is made up almost entirely of employees that they poached from Ubisoft a couple of years ago.

    1. Re:If you can't beat them... by aceadean · · Score: 3, Funny

      Speaking of buy... I'm trying to determine which next generation console I should buy. It seems to come down to the Playstation ThrEA, the NintEA-endo, or the EA Box. What looks good to You? Aceadean

    2. Re:If you can't beat them... by Grygonos · · Score: 1

      man if only you'd signed off as "AcEAdEAn"

  16. No surprises... by kereira · · Score: 1

    They're going to keep at it, it's just what corporations do, you know. Try and make money. A sad world.

    --
    I don't not believe there isn't a God.
  17. Clarification by Dachannien · · Score: 4, Funny

    EA Looking to Increase Stake in UbiSoft

    Is this the money kind of stake, or the wooden kind?

  18. sigh by pieisgood · · Score: 1

    I don't buy EA games, good thing, but I don't want good games like splinter cell and far cry to end up in bad places like EA.

    --
    Eat sleep die
  19. So long as... by Dunbal · · Score: 1

    ...they do it after the release of Silent Hunter III, that way I don't have to extend my boycott to this great looking sub sim...

    EA sucks. Ask anyone who used to play on Gamestorm...

    --
    Seven puppies were harmed during the making of this post.