Arcade Kit Seller Applies for MAME Trademark [updated]

An anonymous reader submits "Zophar's Domain is reporting that the CEO of commerical multi-arcade kit seller UltraCade has applied to trademark the name and logo of the ubiquitous open-source multi-arcade emulator MAME and is planning to sue MAME's authors." Update: 02/21 13:26 GMT by T : UltraCade Technologies CEO David R. Foley contacted Slashdot with an emailed explanation of the filing, reproduced below at his request. Update: 02/21 18:16 GMT by T : Please note that Foley's email specifically states that "There have been no lawsuits filed against any of the M.A.M.E. authors, and there have been no claims towards the open source engine, nor will there be."

"Subject: I would hope that you post this to correct your misstated comments on slash dot
Date: Mon, 21 Feb 2005 01:27:43 -0800

Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted. I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not. Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.

I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers. We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more. We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the communities programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product. We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.

In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work. If you look at the web sites, and read the eBay ads they offer machines that "Play over 4,000 Classic Arcade Games" They then try and skirt the law by pretending that they are not promoting piracy of these same 4,000 games with statements like "we don't load the ROMs" but of course, almost all of them do. The others that don't, they provide you with an instruction sheet with a link to several web sites where you can illegally download the ROMs, or provide you with the contact information for a CD/DVD duplication house that will sell you a set of ROMs for all 4,000 games for less than $200. Would anyone really buy this arcade machine if they knew that there was no legal way for them to run over 99% of the games that they were promised, I don't think so, and if you really look at this without emotion, I'm sure you would agree. These companies are simply selling the promise of thousands of games on a machine that can not possibly run them legally. I sometimes hear the argument, "well, I could go on eBay and buy up all of these games and then run it", and while plausible, it certainly would not be anywhere near cost effective, and again, if the customer knew that to legally operate these games, they have to spend thousands of dollars buying legal ROMs I seriously doubt that they would consider purchasing a M.A.M.E. machine. Anyone reading this email thread is an intelligent person, and if they put emotions aside, they will realize that what we are saying about selling M.A.M.E. machines and the promise of getting 4,000 games for the average consumer can't possibly happen. Unlike most of you reading this, the average consumer looking to buy a machine for their game room has no idea how emulation works, or what is legal and illegal to do. To them, they read an advertisement on a website or on eBay and compare our product with 50 games or an ad for a machine that promises thousands of games, with the promise of instructions about how to obtain those games. Of course, in this skewed environment the average consumer would gravitate towards the thousands of games machine, not realizing that the software and the games are unlicensed and illegal to play. Most consumers who are pointed at a web site selling a 7 DVD set of ROMs have no idea that this is an act of piracy, they were simply instructed to do this by the person selling them their arcade cabinet, and told this is how you get the games.

Now that we have attempted to take legal recourse to prevent illegal competition, the same people, who steal the work of the M.A.M.E. authors, and then profit by selling machines that have no value without the pirated games being made available, turn around and cry foul when we call them on their ways. They run to the M.A.M.E. discussion forums and spread rumors about UltraCade suing the authors of M.A.M.E. or stealing the M.A.M.E. engine. I'm amazed at the response of the community, a community that is being whipped into action by the same people who are stealing and profiting from them and they're efforts. Many people have reacted with hate mail without even considering to look at the facts of the situation, or to realize who is spreading the rumors. They are being spread by those who wish to profit by selling unlicensed games.

The simple fact is that we are attempting to stop the tide of illegal arcade machines, and the promotion of unlicensed games. The M.A.M.E. platform, while a technical marvel, consists of many violations of copyrights and trademarks. The authors have always stated in the documentation that it was not put into the public domain to steal from the game authors or publishers, and they have always been hands off about how to obtain the ROMs. They have also clearly stated that it is not to be used for commercial gains. A majority of the publishers who own the copyrighted material have not paid much attention to this marketplace, as until recently it has not had a huge commercial impact. But now, there are websites and eBay sellers selling machines that directly compete with legitimate publishers like us who publish games from Capcom, Taito, Midway, Atari and others, or publishers like Namco that publish Ms. Pac-Man/Galaga or the Donkey Kong/Mario Bros. machines.

Of the many thousands of games that M.A.M.E. supports, only a minute fraction of them can legally be played on a M.A.M.E. equipped machine, and many can not. There are many fallacies about the legality of owning ROMs and how you can play the game. Many people claim that they have a board set and therefore they can download as many ROMs as they like. The law is very strict. You can transfer the image from the actual original ROM chips, which you legally own, to another piece of hardware, provided that you actually transfer the code from the chips. Just having a board sitting around, and saying I have the right to play it is not the case. Many people point to StarROMs and say that they can then sell the games with the ROMs installed. This is not the case either. StarROMs license prohibits the resale of the game licenses, and only the end user can purchase these ROM images, resellers can not. Our market is further plagued by the rash of 4 in 1, 9 in 1, 24 in 1 39 in 1 and the new 300 in 1 "multicade" boards. These boards come from Taiwan and Hong Kong and contain illegal copies of the ROMs of several games.

This is a complex case amongst companies that are trying to make it about UltraCade stealing something from the M.A.M.E. team. That is not what this is about. This is simply UltraCade Technologies and other publishers doing whatever it takes to protect our commercial interests and prevent other companies from stealing our market by capitalizing on unlicensed games and selling products that only have value when coupled with illegally obtained games. Our application towards a trademark is to simply prevent anyone from commercially marketing an illegal product, nothing more. There have been no lawsuits filed against any of the M.A.M.E. authors, and there have been no claims towards the open source engine, nor will there be We are simply protecting our commercial market, and nothing more. We have no interest in the hobby community. We have no interest in the open source project. Our goal is to simply stop the rampant piracy in our marketplace, and we will use every means at our disposal to do so.

I welcome open discussions about this situation, and will respond to legitimate communications or questions.

-David R. Foley

---------------------------------------------------------------------------- ---------------------------------------------------------

David R. Foley
UltraCade Technologies"

Comments

Everything is in order here...

[erick99]

Everything looks in order here.

We have a lame idea that borrows heavily from a former but robust lame idea.

We have an opportunity to litigate for revenue as oppose to actually, well , you know, EARNING IT.

Yes, everything seems to be in order here. Hand me the rubber stamp.

Re:Everything is in order here...

[Eil]

His motivation for registering the trademark might not have as much to do with defrauding the MAME community as the Slashdot article speculates... this guy is well known for taking down eBay auctions for roms and MAME-supported hardware that compete with his. If he is awarded this trademark, this would give him even more leverage, since no one would be able use the official MAME logo on any auction site or web store, even if they were just selling their own homebrew arcade stick.

Re:Everything is in order here...

[Nonoche]

MAME on its own isn't illegal and isn't ripping off of any other's work. You can use it completely legally, either by ripping an arcade board you own, or by buying legal ROMs on Starroms or the Capcom ones that come for free with the gear from HanaHo. You can also use the couple of ROMs that are freely available on mame.net, courtesy of their own copyright owners.

So what you're refering to is piracy from MAME's users. Should the MAME devteam be punished because of what others do with their hard work? Don't think so.

Re:Everything is in order here...

[HyperHyper]

So before I sent a kneejerk reaction email based off this topic.. I went to the Ultracade site to see if they had any argument to offer. Sure enough they do. The link to it is here..

http://www.ultracade.com/mame.pdf

David Foley provides a reasoning at least for his actions. While it may not be the correct way of going about it, it is how he plans to fight his "competitors" who use illegal software and piracy methods. I'm not saying that I'm in total agreement with him but I do see his side of things. Perhaps there is another way to deal with it.....?

Re:Everything is in order here...

[tambo]

Wouldn't he then be defrauding the MAME community by saying, fraudulently, "I'm MAME"?

Very astute. This is effectively what UltraCade is doing by trying to trademark the term MAME.

Now, I am definitely not nearly as corporation-paranoid as even the average Slashdot member - I would usually take the company at face value in such statements. The problem here is that the stated goal has nothing to do with the stated action. Trademarking MAME will not help UltraCade bust competitors, for several reasons:

• The proper grounds for evicting illegal manufacturers is copyright infringement, not trademark infringement. And that's very easy to do, since the "official" channels of Internet policing (courts and ISPs) are very pro-copyright - a simple email to the site hosting the content is enough to get some hosting yanked. (In fact, this is exactly how the MAME community has policed commercial sales of MAME [with ROMs] on eBay - it's a routine occurrence, and the "cease-and-desist" notice is efficient and effective.) Why anyone thinks trademark infringement would provide more leverage than copyright infringement is something of a mystery.
• The MAME trademark will only be effective in the U.S. The world isn't nearly as unified about the enforcement of trademark law as they are for copyright (and patent) law. Even trying to enforce the trademark in Canada is likely to be difficult.
• Any illegal-software-sales company that wants to avoid a trademark claim for using MAME can simply... uh... not use the MAME name in its adverts. Most n00b-idiot purchasers of such hardware don't know what "MAME" is, anyway. Their attention latches onto "4,000 arcade games in cabinet for $200!" - they don't know the term "MAME" anyway.

For these reasons, I must doubt UltraCade's stated reason for seeking a trademark on the term MAME. So what's really going on here? More likely, and reading between the lines here, UltraCade wants to block anyone else from selling a cabinet bearing the word "MAME" - even if it's solely a cabinet (with no emulation software of any kind embedded.) This is their true "competition," and it has nothing to do with copyright. There's nothing illegal about selling a hunk of wood and circuitry... unless, of course, there's a trademark issue. This is likely their goal.

Hmm, a dodgy company looking to frustrate its own market for its own gain - could the emulation community be seeing the emergence of is own SCO?

As a final note, I'm curious whether this inaccurate attempt to monopolize a market by laying an inaccurate trademark claim might violate the Sherman Antitrust Act.

(IAAL, by the way - the "intellectual property" kind.)

- David Stein

Re:Everything is in order here...

[KeithIrwin]

I hope there's another way to deal with it because what he's doing right now is filing a fraudulent trademark application. I appreciate that he's in a bind, but breaking one law to prevent others from breaking another is not generally going to fly. I mean, if you commit assault to prevent a murder, that's one thing, but committing trademark fraud to prevent others from committing copyright fraud? I don't think so.

And just in case it is less than clear, this -is- trademark fraud. To apply for a trademark, you have to fill out a form which includes statements to the effect of "we have no knowledge of anyone else using this trademark in the same field of business". In order to apply for this trademark, they have to lie on the form, which is fraud.

Keith

Re:Everything is in order here...

[bleckywelcky]

Unfortunately, the PDF is currently down, but I assume it says something similar to the email Foley sent to the Slashdot editors (which has been posted in the story since then). If this is true, then here is a summary of what he said:

1) Foley has licensed ROMs from many of the publishers.
2) Foley uses MAME and his licenses to offer gaming machines for sale.
3) Pirates do not have licensed ROMs from any of the publishers.
4) Pirates use MAME and the illegal ROMs to offer gaming machines for sale.
5) The Pirates' gaming machines are cheaper than Foley's and offer more games than Foley's.
6) To combat the Pirates' (illegal) competition, Foley is trademarking MAME.

While I can sympathize with Foley's concerns about Pirates freely distributing illegal ROMs, the simply fact of the matter is that he does NOT own MAME, has no affiliation to MAME, and has no right to take control of the MAME name, logo, or to trademark them. His application for the trademark is fraudulent. He indicates (in a vague fashion) that he does not intend to sue the creators of MAME, but then he goes on to say this:

This is simply UltraCade Technologies and other publishers doing whatever it takes to protect our commercial interests and prevent other companies from stealing our market by capitalizing on unlicensed games and selling products that only have value when coupled with illegally obtained games. (Bold emphasis mine.)

"... selling products that only have value when coupled with illegally obtained games." - Hold on there!!! So, if I want to sell a box loaded with MAME, you're going to come after me? Right now he seems to be targeting only those that provide "instructions" about how to get illegal ROMs. But as with everything else in the world ... the next thing you know he will be going after people who just want to create custom MAME cabinets and sell them.

Re:Everything is in order here...

[drinkypoo]

What you really wanted was http://www.ultracade.com/openoffer.pdf which is a reaction to the reaction to your link.

Contents of the document follow:

February 21, 2005
An open offer to the M.A.M.E. community.

Our recent actions to protect our products have met with a lot of controversy. Many people have been quick to judge and make accusations about what we are attempting to do, and what we have already done. It is my understanding that the spirit of the M.A.M.E. community is ""M.A.M.E.'s purpose is to preserve these decades of videogame history." It is further my understanding that "Selling either is not allowed" with regards to M.A.M.E.

Given this understanding, we are willing to help promote these goals and work to provide the original authors with the protection they deserve. Our goal is to prevent the commercial offering of machines with illegally obtained ROMs. I believe our goals can work in parallel.

Furthermore, we have a long standing relationship with many publishers of many games, and we are constantly working to obtain more and more licenses for these games.

Our goal in filing the trademark for the name M.A.M.E. was simply to give us leverage against those companies that promote and sell machines with M.A.M.E. installed on it, and more importantly, provide their customers with the means to illegally obtain the ROMs. This doesn't help our sales of our products. This doesn't help the community in general.

We have no desire to use the M.A.M.E. name or logos; we simply wish to find ways to prevent illegal distribution of classic arcade games. We will be happy to cancel our application and work with the M.A.M.E. team to assign it to its rightful owners; however we do want to prevent it from being awarded to someone that intends to use it commercially.

I am available to work with the community to ensure that this happens, and to help get more games made available to the community at a reasonable price.

David R. Foley
CEO
UltraCade Technologies

So the whole problem could theoretically be solved by giving it to someone appropriate.

For those who are wondering about the MAME license:

II. Cost

MAME is free. Its source code is free. Selling either is not allowed.

Also interesting:

III. ROM Images

ROM images are copyrighted material. Most of them cannot be distributed
freely. Distribution of MAME on the same physical medium as illegal copies
of ROM images is strictly forbidden.
You are not allowed to distribute MAME in any form if you sell, advertise,
or publicize illegal CD-ROMs or other media containing ROM images. This
restriction applies even if you don't make money, directly or indirectly,
from those activities. You are allowed to make ROMs and MAME available for
download on the same website, but only if you warn users about the ROMs's
copyright status, and make it clear that users must not download ROMs unless
they are legally entitled to do so.

IV. Source Code Distribution

If you distribute the binary (compiled) version of MAME, you should also
distribute the source code. If you can't do that, you must provide a link
to a site where the source can be obtained.

There's a discussion here.

[planetjay]

BYOAC Forum: http://forum.arcadecontrols.com/index.php/topic,32 339.0.html

In other news...

[Anonymous Coward]

The MAME project has changed its name to Ultracade and is planning to sue other companies using this name.

Wait a second

[Cliff.Braun]

Doesn't one have to own the trademark before something is created in its name in order to sue the creators of the something? Otherwise I'd be able to trademark the word bittorrent, and sue the creator. Could someone explain just how this is going to work to me?

Re:Wait a second

[Anonymous Coward]

Doesn't one have to own the trademark before something is created in its name in order to sue the creators of the something? Otherwise I'd be able to trademark the word bittorrent, and sue the creator. Could someone explain just how this is going to work to me?

Easy. Chewbacca is a wookie from the planet Kashyyyk. But Chewbacca lives on the planet Endor. Now think about that; that does not make sense. Why would a wookie, an 8 foot tall wookie, want to live on Endor with a bunch of two foot tall ewoks? That does not make sense! But more importantly, you have to ask yourself, 'what does that have to do with this case?' Nothing. Ladies and Gentlemen, it has nothing to do with this case. It does not make sense!

Defense fund?

[xtal]

Is there a fund set up yet where we can donate to their legal defense?

I'm sure I'm not the only one who apprecates (immensely!) the efforts of MAME.. god knows I spent enough time in arcades.

Re:Defense fund?

[sunwukong]

Is there a fund set up yet where we can donate to their legal defense?

There was -- but they took it down when it would only accept 0.25 at a time.

Hmmm

[DrNibbler]

Is there an online application for trademark applications? Openoffice.org, Mozilla. Firefox, KDE... so many projects so little time....

Oh, fuck them.

[Stick_Fig]

You know, the biggest problem with emulation nowadays is ego, and apparently the egos of the Ultracade creators got too big.

As a former ZD employee, I've seen this far too much in emulation, but it's never gone to this degree. This is a very evil way to get a point across, and I really hope, if this actually happens, that a few makers of these arcade games out and sue Ultracade for pulling this shit.

Why the hell would you take out the people who made your bread and butter? All that's going to happen is MAME is going to come out under a different name and be designed in such a way that it won't be compatible with Ultracade arcade boxes. You pull shit like this and alienate your users and fellow authors, you get burned. Ask Marat Fayzullin what I'm talking about.

David R Foley

[SirPhobos]

I'd just like to point out his personal website, which contains his resume with his email address (david@davidrfoley.com or david@hyperware.com) and phone number attached. Don't be too mean. ;-)

Re:David R Foley

[Anonymous Coward]

His address also happens to be

David R. Foley
1281 Wayne Avenue
San Jose, CA 95131
United States

And His Lawyer seems to be:
Lee Hagelshaw (Attorney of record)

LEE HAGELSHAW
LEE HAGELSHAW OF TECH LAW
350 TOWNSEND STREET SUITE 406
SAN FRANCISCO, CA 94107

Phone Number: (415) 615-9300
Fax Number: (415) 615-9301

Re:David R Foley

[trentfoley]

This guy really pisses me off. I think I'll trademark "Foley" and make him quit using my last name.

Die, you gravy sucking pig. Bastard.

Re:Geez, what a toughie...

[marko123]

Prior Art is for Patent law. This is TM law. See my comment below for the MAME folks' protections.

Wow.

[DwarfGoanna]

Let's sue the creators of the simplest, cheapest, most functional, most popular means of playing retro video games ever.

What do they do for an encore, rape Donkey Kong Jr with an Atari controller?

The trade mark hasn't been approved yet.

[zyrotin]

One thing I think everyone is missing so far is that it hasn't been approved yet. If you follow the Link to the USPTO site it says it hasn't even been assigned to a case worker yet.
zyro out.

Is this a troll?

[retro128]

Do we have any more substantial information than a small blurb at the top of a emu website?

Even if it is real, he has no hope of winning. Trademarks need not be registered to be protected, and I think there is more than enough evidence out there to prove conclusively that the logo belongs to the MAME developers.

False Declaration

[epsalon]

To register the trademark, they had to sign this declaration, which is obviously false.

Declaration
The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under 18 U.S.C. 1001, and that such willful false statements may jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. 1051(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.

Copyright should apply

[Stephen Samuel]

Even though this guy is applying for a Trademark, he's applying for a trademark on the logo. The logo artwork is copyright, and any inappropriate use if it would be a violation of the artist's copyright. Tradmarking artwork shouldn't trump Copyright. I'd expect that most people interested in getting a logo tradmarked would make sure that they had the copyrights locked down first.

In other words: if he succeeds in getting the trademark on Mame, he could end up with a registered logo that he's at risk of being sued for if he actually uses it in public.
(It'd almost be funny to see him being sued for using it in his first 'cease and decist' letter)

That having been said, sending the USPTO an email about this application with a well-chosen URL from the WayBack machine might torpedo this application (at least I hope so -- IANAL)
__________________

Btw: With SCOXE at risk of being delisted, Darl McBride may be looking for somewhere else to be a public puncing bag.

Re:Copyright should apply

[Mekabyte]

MAME logo information... the logo's been around since at least 1999 (can't remember if it's been around even longer)... maybe Chemical and Exodus3D can do something directly. Additionally, there have been a large number of magazine articles about MAME since it first came out in 1997, so there is plenty of printed evidence, should it have to come to that.

Copyrighted

[kngthdn]

Ultracade's trademark application includes the copyrighted MAME logo. Even is MAME doesn't own their own trademark, which is upsurd, the logo is illegal to reproduce.

Isn't that enough reason to deny Ultracade the trademark? This is just like the guy that tried to steal the Linux trademark from Linus.

Attempted theft. Registration NOT required.

[dwheeler]

This is absolute nonsense. In the U.S., you do not need to register a trademark to be the owner of it - just use the mark. Perhaps the MAME folks ought to register the name to prevent another clown from trying to steal their name. I've posted a trademark notice on my own site to keep away at least some of the predators. I did that after learning of the problems of problems of Katie Jones, owner of the katie.com domain. Linus Torvalds eventually had to register "Linux" everywhere because of a similar set of thefts.

Anyone remember the Linux trademark?

[Anonymous Coward]

Linus Torvalds did not originally register a trademark for Linux. It was first registered by a con man named William R. Della Croce Jr. This slimy disgusting toad was trying to weasel 10% of the profits out of any books and journals that used Linux in the title. A groupd of Linux related companies had to fight this guy in court for a year to get the trademark assigned to Linus

What this shows us is that the fact that a product name exists and is in wide prior use makes absolutely no difference to the idiots at the USPTO. They can't be bothered to do real research. Their attitude is that they should approve everything and let things be sorted out in drawn out expensive court battles. The whole organization should be burned and razed.

One thing this reminded me of is that, in order to actually be assigned a trademark, you have to state under penalty of perjury that you are the owner and first user of the mark and that you are not aware of anyone else using this mark or name. The sleazy guy in this case (read his resume, which someone else linked to, the fact that he has worked in the music industry doesn't help his case much) appears to have submitted someone elses already copyrighted work in his submission. I'm wondering if he even had the intelligence to make his own copy of the image. Looking at the one on the page linked from this article, it's a bit hard to tell if he just yanked a mame image from somewhere and slapped a TM on it or just drew his own. Unfortunately, it looks like he did recreate it with colored pencil or markers and then scanned it. But maybe not. In any case, the original is obviously still copyright the original creator. If he submitted it and also claimed that he was not aware of anyone already using it, then he's perjured himself. Sadly, none of these sleezes seem to face criminal charges from that sort of thing anymore. It should make decent legal ammunition though if the USPTO does what I expect them to do and grants this trademark.

Well, it's perfectly obvious what he's attempting

[Kaosaur]

He's trying to take away the legitimacy so that his company's product can be the only game in town.
People are starting to realize that he has a crap product that is exorbitantly expensive.
I have some strong ties in the arcade business (operation and distribution) as well as good friends in the emulation community.
When you can get a used DDR machine for less money than one of these things AND bring in more, why bother?

The Ultracade has been pushed on arcades by distributors because they get AMAZING deals on it and make LOTS of markup when they actually sell units to arcades. (A lot of distributors usually shy away from this sort of practice with most games because it's more profitable to "rent" a game out to an arcade and take a cut of the game intake. They do all the service of the machine (including coin emptying) so they can track an unmodified count and it's a good system. They can sell off old machines that aren't bringing in money and keep most of the money IN the business rather than moving through it.) The problem for the arcades is that they're pretty much grabbed by the balls. Their businesses are for the most part dying and old games still bring in enough draw to warrant keeping them around...but they can't devote all the space to multiple cabinets so they just get one of these puppies....

I wish our arcade industry was more like in Asia..where everyone gets the newest thing and you have multiple level/floor arcades and you just keep what brings in money. Times are tough over here though.

Anyway, this guy is just trying to solidify his business and since he has a crap business model, he's trying to bully out the competition while the opportunity to do so is still there. I hope people fight him tooth and nail and his company goes bankrupt.

This is not a huge deal

[cpt kangarooski]

It was pretty foolish for the Ultracade guys to have filed for the mark since they clearly knew there was a prior user.

Here's what will likely happen, assuming that neither side just gives up:

Eventually the mark will be published for opposition, unless the examiner at the PTO has a problem with it first. Since the PTO doesn't perform exhaustive searches (relying on the fact that people rarely invest the time and money to get a federal registration without themselves searching thoroughly and taking pains to avoid conflicts with others) it could easily get to this point. MAME will then have a brief window to file a notice of opposition, claiming that they were using the mark in commerce first, and that it is confusingly similar. This'll result in some discovery on both sides, and evidence and briefs being sumbitted to the TTAB, which will make a decision. I have a hard time seeing that MAME could lose this, but it costs money.

Meanwhile, the MAME folks should really be thinking about just getting a federal registration for their mark to make it easier to deter this sort of thing in the future, but again, it costs money for the initial registration, and for periodic affidavits and renewals that would need to be filed every so often for as long as they wanted to keep the federal registration.

Regarding the copyright issue, it's actually less clear. Ordinarily just because some piece of art is a logo, that doesn't make it uncopyrightable. However, you cannot copyright a name, and you cannot copyright mere variations of typography. Since the MAME logo is basically the stylized word 'MAME' it would have a tough time with copyright. A fancier logo would work better. Still, MAME could always try to register and see what happens. It also costs money, but not much.

As for people talking about prior art, that's patents. There's no such thing for trademark or copyright. Try again.

Re:Uh... prior art?

[TWX]

The problem is that the Patent and Trademark Office takes the perspective that if the patent or trademark is wrong, it'll be sorted out in court, while the court takes the perspective that there must be some creedence to the patent or tradmark since the USPTO granted it.

This guy needs a blanket party, if you know what I mean.

Foley responded to my email

[Anonymous Coward]

Granted he likely gave this same response to everyone else who wrote him (since my original email was basically a troll that deserved being sent to the recycling bin... hey i was angry :D ) but here it is for everyones reference

_____________

Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted. I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not. Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.

I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers. We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more. We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the communities programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product. We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.

In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work. If you look at the web sites, and read the eBay ads they offer machines that "Play over 4,000 Classic Arcade Games" They then try and skirt the law by pretending that they are not promoting piracy of these same 4,000 games with statements like "we don't load the ROMs" but of course, almost all of them do. The others that don't, they provide you with an instruction sheet with a link to several web sites where you can illegally download the ROMs, or provide you with the contact information for a CD/DVD duplication house that will sell you a set of ROMs for all 4,000 games for less than $200. Would anyone really buy this arcade machine if they knew that there was no legal way for them to run over 99% of the games that they were promised, I don't think so, and if you really look at this without emotion, I'm sure you would agree. These companies are simply selling the promise of thousands of games on a machine that can not possibly run them legally. I sometimes hear the argument, "well, I could go on eBay and buy up all of these games and then run it", and while plausible, it certainly would not be anywhere near cost effective, and again, if the customer knew that to legally operate these games, they have to spend thousands of dollars buying legal ROMs I seriously doubt that they would consider purchasing a M.A.M.E. machine. Anyo

Re:double standard.....

[Breakfast Pants]

The reason it's bad is because it kills the public domain. Since the Bono act, which made this automatic copyright thing happen, nothing is automatically entering the public domain. The public domain is actually dieing as a concept in America. Consider this: the point of copyright is to encourage the creation of new works. With the Bono Act the government extended the copyrights on hundreds of thousands of already published works. They were already published. How could increasing their protection time under copyright law possibly encourage the creation of new works? The creators of these works saw how long they were protected, agreed to it, and spent the resources to create the works. Going back and giving them a longer protection is a slap in the face to everyone. It is a direct subsidy to media companies worth billions.

Re:Still has to go under review.

[passthecrackpipe]

Well, I sent the following email to the trademark office. I suggest others do the same (and No, I did not use my slashdot account name as the "From" identity, I used my real name, and my real jobtitle (CEO of services and software firm)

From:
Date: Feb 21, 2005 09:25 AM
To: TrademarkAssistanceCenter@uspto.gov
Cc: lhagelshaw@aol.com, david.foley@ultracade.com
Subject: Trademark Application 76627578

CC: Lee Hagelshaw, Attorney of Record, David Foley, Applicant

Dear sirs,

I write to you with respect to trademark application 76627578 - "MAME MULTIPLE ARCADE EMULATOR".

I would like to draw your attention to the fact that I am longstanding user of a product that goes by the same name, sporting the same logo. I can, however, assure you that as far as I am aware, there is no affiliation between the original authors of MAME, and the individual or organisation attempting to trademark this name and logo.

You may wish to note that the marque in question appears to have been designed by an unrelated individual, and appears to have been under copyright since 2003. I refer you to http://www.oscarcontrols.com/gallery01.htm Please note the following limited usage statement on the quoted page:

"THE ABOVE DOWNLOADABLE IMAGES ARE PROVIDED IN CONFIDENCE FOR THE LIMITED PURPOSE FOR PERSONAL PRINTING AND ARE NOT TO BE REPRODUCED NOR COPIED IN WHOLE OR IN PART NOR LOANED OR OTHERWISE COMMUNICATED TO ANY THIRD PARTY, NOR USED IN ANY MANNER WITHOUT PRIOR WRITTEN CONSENT FROM OSCAR CONTROLS."

Clearly, the quoted marque application seems to violate these terms of usage.

Furthermore, to the best of my knowledge, said logo has been in use, for many years, in a commercial manner in many forms. First of all, I would like to inform you that at http://www.mamemarquees.com/ the marque itself is for sale in the form of stick-on marquees. mamemarquees.com is one of many sites selling a similar service. Moreover, many sites, such as http://www.mameworld.com rely in part on the MAME marque for advertisement revenue. In other words, there is widespread - although low-level - commercial use of the MAME marque, in logo as well as text form.

In closing, I would like to inform you that MAME is a so-called "Open Source" project, meaning that the project, the work performed by this project, and any arts, intellectual properties, and other related results of productive work has mainly been performed by individuals on a volunteer basis. These people volunteer their time, skills, and knowledge out of passion for what they do, and make their core work - The MAME application suite - available free of charge, in source code form, for all to use.

This is very similar to making the work available within the public domain, but not exactly, since Open Source Software typically places some obligations onto the user in terms of under what circumstances the work may be re-distributed. This is to protect the work from being "stolen". More information about open source software is available at http://www.opensource.org/ The precise license terms of the MAME body of work can be found here: http://www.mame.net/readme.html

I trust to have given you plenty of information to assist in your handling of the stated application, and am sure that in the face of the information provided to you by myself, and no doubt others, that the said application will be duly rejected. Should you require any adittional information or comments, please don't hesitate to contact me.

Kind Regards,

Plenty of mails like this will remove any excuse they would have in actually granting the trademark. Please be sure to include both the lawyer as well as the applicant in the mail.

Their side of the story

[Mmm coffee]

The ultracade front page has a link to a PDF file explaining their side of the story. A quick snippet from the first paragraph of the letter -

Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not be legally obtained. What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors. We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. usergroups and forums.

Re:Wait a second : He will probably get a TM......

[TheRaven64]

No. Under trademark law there is a concept known as `passing off'. If you market a product with a name / logo that is sufficiently similar to an existing trademark for there to be confusion between the two then you are regarded in law as attempting to pass off your product as being affiliated with the trademark owner and are liable for prosecution. If the owner of the trademark is aware of this and fails to prosecute then they may be unable to do so at a later date, because the trademark will have become a generic term.

Re:Still has to go under review.

[Carl Oppedahl]

Well, I sent the following email to the trademark office. I suggest others do the same ...

There is a correct way to bring such things to the attention of the Trademark Office, and this is not it.

The constructive next step is to monitor the status of the application, and when it gets "published for opposition" then file an opposition.

One convenient way to monitor the status of a pending US trademark application is by means of free software called Feathers.

Re:Mirrored Forum Posting from MAME.NET by David F

[malkavian]

An interesting rebuttal to be sure.
Still, the crux of the issue is that you're landing a heavy boot square in the domain of the MAME authors.
You make allusion to them infringing on proprietary copyright and patents. And, in the great tradition of people quoting this, then fail to mention any of them. Please, if you can prove MAME is indeed infringing on Patent and Copyright, please inform us of your findings.
Downloading a ROM for free, yes, that is indeed copyright infringement (not stealing, as you represent your company, please be semantically correct).
But, it seems that, to prevent 'unfair' competition (people providing a harness that can play games on it, if someone purchases a ROM, for cheaper than you can provide), you then decide to put a claim on a name made by others.
While technically legal, you are, in spirit, no better than someone who infringes on other trademarks.
I've heard of MAME (stopped using it, as I couldn't find somewhere to legally purchase the ROMS, and no vendor seemed interested in that activity), but I've never heard of your products.
This absolutely reeks of a company with little market recognition seeking to acquire a name by subterfuge and bad practice.

I would say, if you have an issue with people selling these machines for less than you can produce legitimate ones, you should be working hand in hand with the MAME authors, and providing them with legal backup to chase the makers of these license infringing machines, giving them a stronger position, rather than trying to subvert the name and position.

Much as you may believe you're legally able to do this, I think your grasp of the aftereffects of doing this are lacking. Many emulation enthusiasts may avoid you on principle. I know I will.
I look upon you as a hypocrite. While justifying your move as one to prevent 'theft' of a piece of 'intellectual property' (name and code of a ROM), you 'steal' someone else's property (their name, which is the whole umbrella of their project, thus subverting the project itself).
Your 'plan' seems nothing more than "Someone's taking from what we want, so we'll take something from someone completely different.".

Work with the MAME group, and you may well get good results, if you treat them well.
Work against them, and one name change and a few months later, you'll have the same problem, with a massive PR problem on your hands.

Translation

[killmenow]

I have translated Mr. Foley's comments into PlainSpeak(TM), if anyone is interested:

Like most things that are spread by rumor, the facts about me, UltraCade Technologies, and the M.A.M.E. emulation system are quite distorted.

STFU, morons.

I will try and educate anyone who cares to listen about the reality of our marketplace and what we are doing and what we are not.

I will now spin this story to put me in the most positive light without discussing what I'm really doing or why.

Simply put, we are making an effort to stamp out the commercial sales of M.A.M.E. based systems that advertise the ability to play thousands of games while relying on the customer to obtain the ROMs which can not legally be obtained.

We are trying to compete in the court room since we aren't doing so hot lately in the open market. And what do you expect? Our competitors are mean...and fat...and crooks. It's not fair!

What we are not doing is trying to claim ownership of the M.A.M.E. open source emulator or sue its authors.

These are not the droids you are looking for. Move along.

We are concerned about the commercial marketplace, and not the readers of the many M.A.M.E. user groups and forums.

We only care about how much money we can make. We couldn't care less about you bunch of losers sitting in your mothers' basements typing on your blogs and chatting with other adolescent dipshits.

I have been working on emulation technology since the mid 80's when I did work on an emulation project in college. In 1994, while working on games for companies like Sega and Williams, we developed an emulation of the arcade games Joust, Defender and Robotron that ran on a Sega Genesis. In 1996, we started the Lucky 8 project which turned into the UltraCade project. In 1998 we were one of the first companies to acquire the rights to classic arcade games from various publishers.

I am awesome.

We have licensed games from several manufacturers including Capcom, Jaleco, Taito, Stern, Incredible Technologies, Midway, Atari and more.

We can sell you a bunch of cool games! Sale ends soon! Buy today!

We have started several projects and built prototypes for companies like Sega, based on technology that was licensed from authors from the emulation community. We have licensed technology from many of the communities programmers, paying them to use their code in our products and demonstrations. We have been the leader of the retro arcade movement, and have invested millions of dollars creating a market for retro games. UltraCade was the first successful multi-game arcade machine combining many of the old classics. We further enhanced the market by creating Arcade Legends, our consumer version of the UltraCade product.

Did I mention I was awesome? Well, I am.

We have also paid hundreds of thousands of dollars in licensing fees to have the right to sell our games.

Even though I'm awesome, I'm also a bit of a sucker.

In the past couple of years, there has been a huge wave of resellers competing with our UltraCade and Arcade Legends products. They build a similar style cabinet, install a PC in the machine, load M.A.M.E., and sell it for a very low price. Lower than we could ever offer our machines for sale. How? Quite Simple. They profit by stealing others work.

No Fair! Other people didn't play by our rules and now we can't make as much money! It's not fair, I tell you! They're STEALING! (Well, not really stealing...more like...infringing copyrights...but, that just doesn't have that same ring to it.)

If you look at the web sites, and read the eBay ads they offer machines that "Play o