Slashdot Mirror


Got Game

Eli Singer writes "Are gamer employees different? This is the question John Beck and Mitchell Wade answer in Got Game, How the Gamer Generation is Reshaping Business Forever. They argue that yes, employees who grew up with Nintendo, TurboGrafix and Genesis approach their work in fundamentally different ways than non-gaming workers. If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace." Read on for the rest of Singer's review. Got Game author John Beck & Mitchell Wade pages 202 publisher Harvard Business School Press rating 7/10 reviewer Eli Singer ISBN 1578519497 summary Got Game describes the unique abilites gamer employees bring to the workplace, and teaches managers how to harness these often untapped skills.

1980s-era Nintendo-thumbed teenagers are now adults moving into senior positions in the workforce. As they move up, a cultural rift is forming in the workforce between the old guard who've never held a controller, and those who grew up hunting for the Triforce. Got Game proposes how to bridge this gap.

Beck and Wade argue that a massive culture gap began in the '80s when video game systems like the NES suddenly appeared in tens of millions of households across North America. Games radically reshaped youth for a whole generation by creating a new leisure activity with a distinctive culture. Ever since, gaming has become deeply embedded in our society and in the lives of each cohort over the last two decades.

At its core, Got Game is a guide for senior managers stumped at how to manage their gamer employees. Its purpose is to teach them that they must treat video games as serious preparation for the workforce, and that gamers possess a unique set of skills necessary in the modern business world:

"Anyone who actually looks at the games selling and being played knows that the typical video game is not the blood-spattering, media-grabbing, parent stressing cartoon that makes the nightly news on a slow or tragic day. Instead, it's a massive problem solving exercise wrapped in the veneer of an exotic adventure. Or it's the detailed simulation of an entire civilization, or a pivotal battle that affected the course of world history. Or it's a serious opportunity to try coaching a sports team or setting military strategy. In short, even if their surface is violent, sexist, or simpleminded (which is not true nearly as often as non-gamers believe), games are incredibly complex computer programs that lead the brain to new combinations of cognitive tasks."

The book is divided into two parts. The first three chapters are a primer for non-gamers, outlining video game culture, dispelling myths, and generally building the case for treating games and gamers seriously. Chapters four through eight, though, are where I thought the most innovative thinking lies. Here the authors draw explicit parallels between the skills people hone to win video games, and those needed in our global, techno-centric workforce. These chapters also go the extra distance by instructing managers on how to restructure their style to harness the skills in their gamer employees.

As a casual gamer, I found these aspects of the book helpful. By outlining the instances where managers and executives from outside the game generation don't see things the way I do, and then translating into terms they can understand, it is possible for me to effectively bridge the culture gap. Building understanding and common language reduces tension, making work less stressful, more fulfilling (and ultimately more like a video game!)

Here are some of the top insights in the book for non-gaming managers:

Tap into the gamer instinct for heroism
Gamers "have a hero's appetite for a challenge that requires full attention. Meeting these needs, giving the potential heroes who work for you a challenge that will inspire extreme efforts - can unleash enormous commitment."

Don't let superficial badges of culture mislead you
"Remember the old fogies who thought men with long hair automatically couldn't be trusted? We boomers now have the chance to replicate the fogies' mistake, or to build on major assets that out less open-minded peers overlook."

Don't dismiss gamers' ability to focus and multitask
"Gamer employees will prefer to be surrounded by extraneous noise and attentional clutter. They might want to have two or three activities assigned to them at once so that when they tire of one, they can move to the next, and then come back to the first when they have something useful to add."

Manage your teams as group video games
"Structure team assignments like a game, providing clear high-level direction but also lots of room to explore. Tell your team, 'here are the boundaries; you can't go outside them, but inside try anything - open all the doors, run into the walls, find a way to succeed.'"

Beck and Wade support their points of view with a commissioned study involving 2,500 business people. Graphed results are presented throughout comparing how gamers and non-games view risk, teamwork, decision-making, and responses to authority. While I realize that providing statistical support of ideas is essential, I didn't find the graphs or conclusions very compelling.

What I do appreciate is that in publishing this book, Harvard Business School Press is sending signals to the business community that video games are an important part of our culture and that we ought to consider the serious impact gaming is having in offices throughout the country.

The scope of this book goes beyond the 'important books for managers' genre. Proactive employees could easily benefit from strategically giving a copy to a boss to kickoff a conversation on refining a working relationship. For the more adventurous gamer, I'd recommend absorbing the business insights and using them to manage upward and get ahead in the workplace.

This will not be the last book about gamers in the workplace, but it does a good job kicking off the genre. I extend thanks to Beck and Wade for bringing attention to this real phenomenon.

Reviewer Eli Singer lives in Toronto. Apart from technology consulting, he blogs at singer.to and sends biking tours to Europe. You can purchase Got Game from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.

53 of 212 comments (clear)

  1. Too many words... by Kenja · · Score: 5, Funny

    Can someone give me a one sentance summery of the article? I'm in the middle of playing World of Warcraft while I should be debugging some filter engine code and cant be bothered to read it all.

    --

    "Have you ever thought about just turning off the TV, sitting down with your kids, and hitting them?"
    1. Re:Too many words... by eviloverlordx · · Score: 3, Funny

      Can someone give me a one sentance summery of the article? I'm in the middle of playing World of Warcraft while I should be debugging some filter engine code and cant be bothered to read it all.

      Managers should stop playing golf and start playing with a Game Cube. At least, that's the gist that I got.

      --
      'Loose' is when your pants are three sizes too big. 'Lose' is when you misuse 'loose'.
    2. Re:Too many words... by Jeremiah+Cornelius · · Score: 3, Funny
      I'm changing the world!

      My thumbs are sore... Do we got anymore Doritos?

      --
      "Flyin' in just a sweet place,
      Never been known to fail..."
    3. Re:Too many words... by LurkerXXX · · Score: 4, Funny

      After reading the book, your boss will now understand after you screw up royally at work, why you keep muttering about needing to reload the level.

    4. Re:Too many words... by Anonymous Coward · · Score: 5, Funny

      Sure thing, here's a brief summary of the arti.. OH CRAP MY BOSS IS COMING.

      QUICK HELP ME
      I'm at the EA bulding in Los Angles.

      hurry please, these people are crazy.

    5. Re:Too many words... by zephc · · Score: 4, Funny

      "Mom, it helps my hand-eye coordination!"

      Yeah, I bet thats what they say about porn too...

      --
      "I would say that 99 per cent of what my father has written about his own life is false." - L. Ron Hubbard Jr.
  2. the real measurement by promantek · · Score: 3, Funny

    what's your frags per minute?

    1. Re:the real measurement by compressedaudio · · Score: 2, Interesting

      I am a 'volume keyer' typing parts of addresses and are one of the fastest out of around 150 people, and have been for the past 2 years.

      Managers and others there don't know how I get consistantly high speeds. To put in perspective, I typically get 11,000-13,000 kestrokes per hour, whereas others are getting 6,000-9,000. As this job doesn't challenge me mentally, while typing postcodes and town names, my spare thoughts try and get me ever faster.
      Another thing most of my collegues don't understand is that I tend to push it so my fingers, arms and eyes hurt a little, just to get that quicker speed, and be ahead of everyone else, like a game.
      I put this limit-pushing speed down to my experiences with Quakes and Dooms.
      The job was good to begin with but after 2.5 years, keying 4 hours a day, and 6am starts, I need new application!

  3. Another perspective by Golias · · Score: 5, Insightful

    Speaking as somebody who has played a wide assortment of computer games since the days of the Atari 2600 and Vic20, I would just like to point out that this has got to be the dumbest goddamned book to have come out in the last ten years.

    Do you want to know what's useful in the workforce? Communication skills.

    Learn to make yourself clear, in both written and spoken interactions with others, and stop praying that your high score on Ms. Pac Man will someday look good on your resume, because it won't.

    --

    Information wants to be anthropomorphized.

    1. Re:Another perspective by MyIS · · Score: 3, Insightful

      I think the idea here is to persuade the "old guard" to take us youngsters a little more seriously; and to use different management approaches. Since most of us greens have a pretty different take on how to do work, what with ADD and whatnot, this book tries to teach a manager how to utilize that.

      Noone's gonna argue that communication skills are important, but I don't think that's even relevant to the article. Ah well, back to IMing with 5 people at once.

      --
      http://zero-to-enterprise.blogspot.com/
    2. Re:Another perspective by clandestine_nova · · Score: 3, Insightful

      Good point, but I don't really think that the book is trying to say that playing games will make you some sort of ultra-desirable commodity. Rather, it's pointing out the potential assets that growing up solving problems that are routinely seen in video games can give someone.

      Obviously, if you can't communicate effectively you won't succeed, but knowing that maybe 0.1% of the time you spend playing video games could be seen as developing your abilities, well, that puts a different spin on how you look at it.

      --
      Discworld.
  4. Too Bad by TheKidWho · · Score: 3, Insightful

    Not every single task that you can do in a workplace can be equated to finding the triforce and saving princess Zelda.

    Otherwise, from the review, it seems like a very interesting book, especially for someone like me who grew up on videogames.

    I think an analysis on what kinds of games people grew up with also needs to be made. For example, someone who started on an Apple II vs an Atari, or a IBM PC vs a NES. Same Generation, different kinds of people imo.

    1. Re:Too Bad by decipher_saint · · Score: 4, Funny
      Not every single task that you can do in a workplace can be equated to finding the triforce and saving princess Zelda.
      Yeah, but when they do; boy am I ready!
      --
      crazy dynamite monkey
  5. What a load of BS by Rude+Turnip · · Score: 4, Funny

    Computer games don't affect kids, I mean if Pac Man affected us as kids, we'd all be running around in darkened rooms, munching pills and listening to repetitive music.

    With credit to Marcus Brigstocke.

  6. not sure... by SpongeBobLinuxPants · · Score: 4, Funny

    for some reason my boss doesn't apprecient me fragging my co-workers

    1. Re:not sure... by LurkerXXX · · Score: 2, Funny

      You mean they don't just re-spawn? Uh oh...

    2. Re:not sure... by drxray · · Score: 3, Funny

      Well, if you aren't changing jobs every 20 seconds, you're camping. And camp-frags don't count.

      --
      Slashdot - Mutual Assured Discussion
    3. Re:not sure... by Anonymous Coward · · Score: 2, Funny

      Your Hindu coworkers will get reincarnated. Does that count?

    4. Re:not sure... by Infinityis · · Score: 3, Funny

      Well that's just because he knows he's next in line...after you get all the little guys, you always have to beat the boss, who, I might add, will require multiple hits and have a distintive pattern to his counterattacks. Unforuntately, in real life, there is no save, no continue, and you only have one life left. And there is no princess, not even in another castle or skyscraper.

  7. TK away by Timesprout · · Score: 2, Funny

    If you grew up with games, you can use this book to teach your boss how to appreciate your gaming abilities in the workplace.

    My TK'ing skills came in really handy last time we had a cutback, saving a substantial amount in redundancy payments for the company and my boss occasionally gets me to TW anyone he feels in not pulling their weight on the team.

    --
    Do not try to read the dupe, thats impossible. Instead, only try to realize the truth
    What truth?
    There is no dupe
  8. I've noticed this at work... by sonofagunn · · Score: 3, Insightful

    Gamers problem solving strategy in the workplace: while (!success) { trySomething(); } Non Gamers: while(planMightFail) { thinkMore(); } finallyTryPlan();

    1. Re:I've noticed this at work... by sonofagunn · · Score: 2, Interesting
      Sorry for the poor formatting on the first try.
      while (!success)
      {
      trySomething();
      }
      Non Gamers:
      while(planMightFail)
      {
      thinkMore();
      }
      finallyTryPlan();
    2. Re:I've noticed this at work... by fnord_uk · · Score: 3, Insightful

      Time spent thinking is seldom wasted.

      --
      In theory, theory and practice are the same. In practice, they're not.
  9. Re:Turbo-Grafix? by TheKidWho · · Score: 3, Insightful

    You are one of those people who sees a tree and ignores the forest behind it.

  10. Here's the summary by Anonymous Coward · · Score: 2, Funny

    If you "Got Game", then all your base are belong to us. A winner is you!

  11. Gamer Employees are especially skilled at... by jephthah · · Score: 5, Funny


    mastering the ALT-TAB while keeping a consistent facial expression.

  12. me too by RetepMc · · Score: 2, Funny

    up up down down left right left right a b select start

    --
    PtPete
    1. Re:me too by imrec · · Score: 2, Interesting

      Can anyone remember where they first heard about that cheat? I'm sure it was the only one I ever got through word of mouth. The glory days of the internet pretty much changed the spread of video game codes forever...

      "remember those days? I miss those days"

      --
      Note: This sig contains nine S's, nine I's and five O's which... means absolutely nothing.
  13. Re:U U D D L R Start Select by Toasterboy · · Score: 2, Informative

    U U D D L R SELECT START you insensitive clod!

    You push select before start in order to get two player mode.....otherwise there's no reason to push select....

  14. It's fascinating that we need this book... by the_skywise · · Score: 3, Insightful

    I was always under the assumption that businesses were "competitive" and they would understand the need for game playing and/or outmaneuvering your competition.

    But the normal logic seems to be to avoid competition at all costs and the company momentum should be A + B = Profit! And when you ask "Well what happens if that doesn't work out?" you get the stock "Well, we'll all be out on the street, won't we?"

    I see this in companies with very intelligent people as well... Now you're telling me it's because I'm a gamer and they're not? It's an appealing idea, but I'm not sure if it's that simple a reason... (To wit, I know several gamers who couldn't problem solve their way out of a paper bag in real life... But can tell you how to pull off the super Dragon Punch...

    1. Re:It's fascinating that we need this book... by Arcane_Rhino · · Score: 2, Insightful

      Your comments, as well as others on this issue, are thought provoking but there is another issue that I have not yet noticed anyone mentioning that gives the book potential value.

      Whether or not gamers are best suited to this task or that task in many cases is irrelevant. Like it or not, the many of the people in our workforce are gamers or have touch of gamer culture that affects their work habits and perspective. Unless, however, I want to pay their welfare check, they require employment as we all do and, as a workload supervisor, it is my job to keep them motivated and productive.

      Though the point is well made elsewhere that much of this information appears anecdotal, I really must suggest that so is most of the "team building" and "be a better boss" information with which I am presented. Point of fact, the book sounds like a useful tool in understanding how to motivate another type of employee. Tips that assist me do this are valuable - round peg round hole, square peg square hole, that kind of thing - and, ultimately, having happy productive employees helps keep the bitching down so I can make my next character level before my boss gets back :o).

  15. I got game! by LqqkOut · · Score: 4, Insightful
    I browsed through this book at the local B&N and the two things that really struck a cord with me were:
    • Many of the challenges faced by the gamer generation have attainable solutions - which leaves us open to try any approach
    • A gamer can become an expert in whatever game world they land in - which makes us more willing to learn a new concept, program, technology, and crack open a ton of black boxes to find that knowledge
    In all it was a decent book, but I lost interest when I was drudging through the business-oriented "intro" chapters.
    --

    -- In Soviet Russia, radio listens to YOU!

  16. Data please? by kgruscho · · Score: 3, Interesting

    I am kind of concerned that at least from what i read in the review, this "advice" is just an unempirical opinion. I don't see much of citations about gamer's being motivated differently or doing better multitasking, etc. There are such things as social sciences, you can actually study these things in an organized and meaningful fashion. you know formulate a hypothesis, collect data, test hypothesis.. I would guess that some gamers actually are actually very good at single-tasking. The problem is making the job the exciting thing and not the game. (anyone besides me have a roommate who just did nothing but play starcraft for 3-4 straight days, skipping all classes...when he actually did somethign productive it was about the same method of operation.)

  17. Aww... by Anonymous Coward · · Score: 5, Funny

    Somebody didn't make it past the Pretzel level! :)

  18. Justice! by xsupergr0verx · · Score: 4, Funny

    Oh how my family criticized me, saying things like "you won't be able to put your Contra high score on a resume."

    The day I dreamed of is getting closer...

    --

    Click here for a free picture of an iPod!
  19. Games HAVE had a drastic effect on a generation by LithiumX · · Score: 4, Interesting

    Games have had positive and negative effects. My generation, or at least a majority of it's members, has spent years being driven half-insane by puzzles and intellectual challenges both to reasoning and patience. There have always been such challenges, but nowhere near as often, as common, as widespread, or as twistedly intricate and lovingly built as what has existed since the early 80's.

    On the positive side, from an early age we have been taught the value of patience, and the rewards of outright persistance. Anyone who's played many games has seen what happens when you give in to impatience and end up blowing anywhere from 5 to 60+ minutes of effort in one badly timed move. And without persistance, you couldn't beat many games in the first place - to achieve your goal, sometimes you have to bang away at it until it's done. You become very goal-oriented, having played games, and you also become competitive - not so much competitive in general, but competitive about doing your work faster, more intelligently, and more efficiently than anyone else around you.

    On the negative side, we're quite a bit more reward-oriented than previous generations (when we accomplish something, we damned well want to see something come out of it). We do have a collective taint of what amounts to ADD, being able to focus tightly on short tasks like no generation before, but having trouble sticking to one course of action for the long haul. We're always looking for the shortcut, believing fully that it exists. And sometimes, even though it's often an asset in business, we can be a bit inhuman in our logic, dispassionately accepting losses, risks, and sacrifices when it furthers our goals.

    Reminds me of a quote: "If Pacman had affected us as kids we'd be running around in dark rooms, munching pills and listening to repetitive music."

    --
    Do not confuse "Freedom of Choice" with "Free Will".
    1. Re:Games HAVE had a drastic effect on a generation by LithiumX · · Score: 2, Interesting

      I think this is why there is no anti-war movement on U.S. college campuses. That may change if there is a draft, but many of them think they were too smart to be a grunt, and feel superior to those that are killed, and blithley accept the Bush mantra that death is part of winning the war.

      I don't think it's so much blithe acceptance, but a different focus. The Hippie Generation asked "At what cost of life?". The Me Generation asked "How will this affect my pocketbook?". Generation X, especially the younger members, seem more concerned about "How will this affect my life ten years from now?".

      Again, I think the general outlook of an endangered future that must be built on today is the result of years upon years of playing games where mistakes can have repercussions that come back to haunt you. Life has lessons like that as well, but it always seems harder to take lessons from the real thing than from a game, which beats them into you.

      --
      Do not confuse "Freedom of Choice" with "Free Will".
    2. Re:Games HAVE had a drastic effect on a generation by Flyboy+Connor · · Score: 2, Interesting
      Games have had positive and negative effects. My generation, or at least a majority of it's members, has spent years being driven half-insane by puzzles and intellectual challenges both to reasoning and patience.

      Hogwash. Nowadays games are meant for almost-instant gratification. A gamer must be able to overcome any challenge quickly, or he will be bored with the game and go on to something else.

      I was 20 years of age when I got my C64. Before that time, I did math puzzles for entertainment. The most interesting puzzles took days to solve. The biggest challenge I faced I worked on for three full weeks before being able to solve it.

      Then, in the early days of home computing, you had text adventures that took weeks, if not months to solve. I solved the Zork trilogy without assistance, but I worked on them for over two years.

      Nowadays, a game is called "challenging", if it contains a situation that takes 10 minutes to solve. As soon as it takes 15, it is called "boring" or "impossible". But hey, there's always a walkthrough, isn't there?

      This situation is understandable from a game publisher's point of view. A game won't sell if it is a real challenge. And I think there are many games today that are more entertaining than Zork or math puzzles. For my personal entertainment, I seldom go back to games that are over 10 years old.

      But don't tell me today's games teach you tenacity. Rather the opposite, I would say.

  20. Re:U U D D L R Start Select by PolyDwarf · · Score: 4, Funny

    I'm old and all, but I'm pretty sure I remember it as

    U U D D L R L R B A Start

    Whoa... Turns out I was right

    My video game skills did pay for something! Gimme mod points, gimme mod points, gimme mod points!

  21. Self help books for the slashdot crowd by 3dWarlord · · Score: 5, Funny
    Also from John Beck include:
    Got Skills: How linux administration leads to improved sexual prowless in the bedroom.
    Got +1: How WoW helps develop superior social awareness.
    Got Post: How posting on slashdot turns you into an expert debater.
    Got Subterrain: How living in your parents basement qualifies you as CFO of a large corporation.
  22. This qualifies by Billly+Gates · · Score: 2, Insightful

    For the dumbest story and worst book linked ever on slashdot.

    No data to back it up and dumb references to making work like a video game. How any publisher let the green light on this is surprising.

    How about communication skills and looking at work problems more cognitively since kids on video games have a great ability to do.

  23. Missing paycheck by DigiShaman · · Score: 4, Funny

    "I'm sorry Mario, but your paycheck is in another castle!" Toad

    --
    Life is not for the lazy.
  24. Good thing we aren't anonymous by Infinityis · · Score: 3, Insightful

    I can tell you one thing, it's a good thing the business world isn't a world of anonymity. I've played enough online games to know that the day that happens, the collective maturity of individuals will decrease. Competitive atmosphere = Good. Competitive atmosphere + Anonymimity = j00 R a l0s3r

  25. Lo and behold, WoW is teaching me basic econ... by 5n3ak3rp1mp · · Score: 4, Interesting

    Within the context of the World of Warcraft auction house and the /2 trade channel, I find myself learning the basic skills of supply and demand, negotiating a price on an item, marketing, etc. etc... I've actually never had this much practice negotiating prices in my whole life. I've found that the more data you have to back up your price point, the better... just like in real life (for you WoW'ers out there, look up LootLink and Auctioneer for some great in-game info) In fact, I'm getting pretty wrapped up in finding good deals (cheap buyouts) and doing turnaround sales. Which is strange, since I'm pretty much a geek and not a sales guy, but I'm actually doing OK at this. Lastly, I realized that I needed an angel investor to REALLY start earning the G's (just like in real life!), so I had 2 guildies lend me 50 gold each and that has seriously improved my profit margins, I will be paying them back soon...

    This may sound funny but this all seems based on actual business principles

  26. How about females? by Faeton · · Score: 2, Interesting
    If this actual book is accurate, we're really talking about males here. Males overwhelmingly comprise the gaming generation. Nintendo, Sega Genesis and all that were mostly played by boys. Even now, XBox, PS2 and such are still played mostly by boys. We're not talking a 55/45 split here. It's more like 85/15.


    So where does that leave females? Did they "miss out"? Or are most of these observations "guy" oriented to begin with?

  27. Re:TurboGrafx? by Goner · · Score: 3, Informative

    Not to freakin' dis, but anyone who put's a bloody "i" and a dash in TurboGrafx clearly didn't grow up with it. TurboGrafx-16 man! not to mention the other systems and the cd add on. noting that NEC made some of the first external cdrom drives for ATs at the time.

    I'll challenge you to some Bonk's Revenge or Alien Crush any day.

    Ok, I'll admit, I'm still trying to justify why I asked my parents for that instead of Genesis... given the price of about 2x an NES with 1.5x the performance...

    I must stop before I start weeping openly in public.

    It did have the best pinball games, though. Time cruise anyone? any one?

  28. Downsides? by null+etc. · · Score: 3, Interesting
    I wonder if this book also covers the negative aspects that can be associated with gaming, such as:
    • Using cheat codes to bypass the rules of the game.
    • Developing a tendency to "push the reset button" when things don't work out.
    • Winning the game in the easiest way possible, since actions performed in a game don't have lingering ramifications (except online games).
    • Quitting the game due to boredom or frustration.
    • Throwing the controller through the window.
    • Camping out and using your friends/roommates console or computer 24/7, because you don't have a life and he does.
    1. Re:Downsides? by bar-agent · · Score: 2, Interesting
      Whoa, there, buddy! These are all positive things. Let me show you...
      • Using cheat codes to bypass the rules of the game.

        Find the shortcuts, the tricks your competitors don't know.

      • Developing a tendency to "push the reset button" when things don't work out.

        If you fail, try again, rethinking your solution.

      • Winning the game in the easiest way possible, since actions performed in a game don't have lingering ramifications (except online games).

        Make your money ASAP and move on to better things.

      • Quitting the game due to boredom or frustration.

        Don't work at a job you don't like.

      • Throwing the controller through the window.

        Don't be afraid to fire a bad employee.

      • Camping out and using your friends/roommates console or computer 24/7, because you don't have a life and he does.

        Develop a social network that you can rely on to find new jobs and partnerships.

      See? "Everything I ever needed to know, I learned while gaming."
      --
      i'd hit it so hard, if you pulled me out you'd be the king of britain [bash.org]
  29. New management paradigm: (I hate that word) by Misanthropy · · Score: 2, Insightful

    Whenever a new management gimmick like this comes along a million "target employees" roll their eyes. Anything like this where the aim is for management to connect with the younger elements in their company by communicating "on their level". This usually means trying to appear like you understand where they're coming from by implementing some BS program like this.

    Speaking as someone who was a kid in the 80s, I don't want my bosses to make work "like a game".
    How about:
    a) listening to what your employees need/want
    b) be clear in what your expectations are
    c) make those expectations reasonable
    d) give direction without dictating or micromanaging (following 'a' will usually bring you here)
    e) Be reasonable, receptive, and real (i.e. don't act like you "understand them" and make management decisions based on that)

    All this kind of stuff is like the corporate "team building" bullshit that became so popular in the 90s. From anyone I've ever talked to who had to participate in this crap it pretty much has opposite the intended effect.

    Found this good rant about this corporate motivation stuff: http://www.ranum.com/editorials/business-motivatio n/index.html

  30. A metaphor taken wayyyyy too far by Anonymous Coward · · Score: 4, Insightful

    From this article, the book appears to be a really big stretch of some very basic ideas in behavioral psychology (re: goal theory, Locke). Goal theory basically says that people accept and work towards goals that meet their needs and that they agree with. Goals must be proximal (i.e. you get the reward at the end of the month, not during your evaluation next year) and salient (i.e. useful, wanted). Trying to make gamers feel like they are some special group of individuals (man, nobody understands me maaaaaaannnnnnn) with some nonsensical special powers in the workplace is laughable. As someone else said: where is the data? There are plenty of kids who have not played videogames for 10,000 hours + during their lives and a simple quasi-experiment could be designed to examine this hypothesis. My guess is the author is some blowhard gasbag trying to stop feeling guilty about wasting his youth in his friend's basement playing Dragon Quest.

    Lets see the suggestions:
    >Tap into the gamer instinct for heroism
    Gamers "have a hero's appetite for a challenge that requires full attention. Meeting these needs, giving the potential heroes who work for you a challenge that will inspire extreme efforts - can unleash enormous commitment."

    You mean give people non-repetetive, interesting work? God knows only gamers can appreciate that!

    Don't let superficial badges of culture mislead you
    >"Remember the old fogies who thought men with long hair automatically couldn't be trusted? We boomers now have the chance to replicate the fogies' mistake, or to build on major assets that out less open-minded peers overlook."

    Um...this sounds like a cultural shift, not something that gamers have a corner on the market. It's like saying "women in the workplace? Only gamers can appreciate that because of their exposure to female heroes."

    >Don't dismiss gamers' ability to focus and multitask
    "Gamer employees will prefer to be surrounded by extraneous noise and attentional clutter. They might want to have two or three activities assigned to them at once so that when they tire of one, they can move to the next, and then come back to the first when they have something useful to add."

    I don't have much to say about this one, other than that it sounds like total bullshit, and there is no telling about what the QUALITY of a product made by a multitasking, distracted person might be like. I'm not sure why this is gamer specific...kids who grew up with annoying siblings always fighting and blasting music may have the same abilities to work in "busy" environments...

    Manage your teams as group video games
    "Structure team assignments like a game, providing clear high-level direction but also lots of room to explore. Tell your team, 'here are the boundaries; you can't go outside them, but inside try anything - open all the doors, run into the walls, find a way to succeed.'"

    Thank you for reinventing goal theory, which has been shown to apply to that special group of folks we call humans.

    Again, a metaphor taken way to far in order to provide gamers an excuse to complain about how lame their jobs are.

  31. Job Opening by Khashishi · · Score: 2, Funny

    Job Title: Enterprise Solution Architect

    Job location: Lordaeron

    Job Responsibilities:

    Generate enterprise level solutions for maximizing vespene gas resource flow
    Work with key stakeholders and provide leadership to increase frag count
    This position requires the ability to translate business strategy, goals and objectives into complete pwnage.
    This individual will support a team of technical, management and business development professionals in performing fatalities on the competition.
    Responsible for the design of system architectures and marshalling the appropriate resources to successfully defend against a rush
    Maintain a high level of technical excellence and depth in at least four core capability areas (such as FPS and RTS)

    Required Skills:

    6+ years meaningful experience in personal combat simulation
    Attained Level 80 in EverCrack
    3-4 years of Warcraft experience
    Must be fluent in 133t 5|*34]{
    Demonstrated acumen for the Internet and its transformative potential
    Must have acquired the Orb of Zot and the Amulet of Yendor
    Must have strong qualifications in leading game areas, especially RPG, RTS, FPS, Adventure, and Roguelike
    Strong team leadership and coaching skills
    Masters's degree in Gaming or equivalent

    Please submit verification of any gaming tournament victories. Unverified screenshots will not be accepted.

  32. Tap into the gamer instinct for heroism? Whaaa...? by The+Archon+V2.0 · · Score: 2, Interesting
    Gamers "have a hero's appetite for a challenge that requires full attention.

    I'm sorry, but that doesn't even make sense, particularly when it goes on to say that gamers like multitasking, which I'd think flies in the face "requires full attention". (Maybe gamers have a task-switching brain, rather than a true multitasking one?)

    I'm a gamer, but I don't go out of my way to do "hard" stuff in Real Life. I'm not out climbing mountains because they're there or because they popped up in the machine room or anything. I play games to blow off steam, not because I have some desire to spend every waking instant crushing all opposition under my armor-clad heels. I actually like to help people for a living, even if it's with stuff I find easy. Trying to claw my way ahead leaves me cold.

    Meeting these needs, giving the potential heroes who work for you a challenge that will inspire extreme efforts - can unleash enormous commitment."

    I can see how the few suits who grab this book are going to read that. Gamers like "extreme efforts" - as in, putting in tons of overtime or otherwise running themselves ragged - as long as you invoke the word "hero" and maybe a few gaming metaphors you picked up from the kids.

    "Bobby, the deadline's been moved up three weeks and we have to cut your budget in half. Think of it as the final level of Doom, Bobby! We need you to take your chainsaw of cost-cutting and chop up that Saber-Demon! Save us from the zombies at TheCompetitionCorp! You can do it!"

  33. Like Everquest? by MemeRot · · Score: 2, Interesting

    I read an aritcle on Wired a while back from a journalist who bet that he could make as much money buying and selling Everquest items as he could from his real job, over the course of a month. The result? He came within about 5-10% of doing it. Of course, that month also included all the ramp-up time to meet people, establish a name, etc. Over that month he made the equivalent of a $45,000/yr, so I guess he's paid pretty well as a journalist. One of the most humorous suggestions I've ever heard for ending African poverty (admittedly not a humorous subject) is to have everyone there work 8/hrs a day acquiring Everquest items and selling them. The entire economy of offline everquest transactions is larger than the GNP of a huge number of countries.