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Microsoft Search Advertisers Get Personal

Posted by CmdrTaco on from the blurring-the-lines dept.

Alascom writes "According to this AP report, Microsoft is raising privacy concerns by allowing search advertisers to use personal information. Yusuf Mehdi, a corporate vice president with the MSN unit, said Microsoft has gathered this personal information by tracking users who have logged into its Hotmail e-mail program or other Microsoft Web sites in order to allow advertisers to target their ads to a specific audience."

1 of 185 comments (clear)

  1. Re:Oh no! by jack_csk · · Score: 0, Offtopic

    And didn't you guys bash Google when their personalized ads rolled out? Here it comes Microsoft.

    Luckily, we still have products like GPG for those who concern.